Economics Books

I picked up this book because I have always found e-mail to be an effective way to begin and develop relationships with interesting people I would never have otherwise met. That's one of the many reasons I like to write reviews on Amazon.com. Since most books about the Internet are extremely simple and out-of-date, I had low expectations. Imagine how pleased I was when I discovered that this book not only answered many of my questions (such as how to get started with e-mailing to opt-in lists of people who have given permission to be contacted with information in certain subject areas) but also provided information that I did not imagine existed (such as sites for posting e-mail press releases and statements of competency to reach the media). Best of all, the ideas here take little capital and expertise so most people who are active on the Internet can use them.

Here is the table of contents to give you a sense of how the book is organized:

Chapter 1: E-Mail Newsletters

Chapter 2: Discussion Lists

Chapter 3: Online Networking

Chapter 4: Signature Files

Chapter 5: Autoresponders

Chapter 6: Customer Relationship Management

Chapter 7: Promotions and Direct E-Mail

Chapter 8: Online Public Relations

Chapter 9: Advertising in E-Publications

Chapter 10: E-Mail Marketing Rulebook

Chapter 11: Technical Know-How

Chapter 12: Measuring Results

Chapter 13: Opt-In List Brokering

Chapter 14: Worksheets

Chapter 15: 20 Recommended E-Mail Publications

As a result of reading this book, I began to wonder if I should also offer a free e-mail newsletter of more analytical and detailed book reviews covering those books I like best, with the reviews organized to be easier to access. Your opinions on that subject are most welcome!

The technical support in the book can save you some money on implementing by allowing you to do more of the work yourself. You are also directed to examples and organizations that can help you. I wrote down more than 30 web sites I want to investigate as a result of reading this book. That's about 27 more than I got out of the last 400 books I have read.

Another positive feature of the book is that it is anti-Spam. If you are like me, you get about 40 Spam messages a day that have no connection to any interest you have and seem to be created by people with little talent. One reason I have been slow to use more e-mail marketing is because I am very anti-Spam and didn't want to become a Spammer even by accident.

The best advice from the book is to build your own lists from people who reply to you and give you permission to contact them again, and use those to establish and maintain mutually supportive relationships. That makes sense to me. My web designer has been urging me on with this idea for years, but I never quite got the point before. Now I see what I should be doing. Even though I have read and liked Permission Marketing, the idea just hadn't clicked before.

Even if you don't plan to do e-mail mass marketing, the ideas in here for online public relations will make the book valuable all by themselves.

The authors also offer you access to their web site for more information and help.

A revised edition is planned for a few weeks from now, and I suspect that it would be a good idea to see what is in that edition as well. I wouldn't wait for that one, however, to get started. You can make significant progress in the meantime with this edition.

After you have finished reading this book, ask yourself what is the one thing you could do today that would help get valuable knowledge out to those who need it most. Then take that action. I also urge you to make that question and action step a daily process thereafter. This book should make you very capable of doing this!

For anyone looking for an experienced and relaible method of managing opt-in email marketing this is for you.

Marketing With E-Mail is a quick reading that broadens your horizon by giving you a concise, to the point overview of the different tools available to market a company and its products/ services through e-mail. Permission marketing is the mantra of Marketing With E-Mail and her author, Shannon Kinnard. E-mail marketing, though important, is not a stand-alone communication channel. By offering your prospects and customers multiple response paths, you increase the probability that they will respond to your product offering. In addition, Marketing With E-Mail and the companion web site refer to many resources that you can explore to get additional insights into that new field of marketing. Shannon Kinnard, however, does not cover the economics of e-mail marketing thoroughly. Case studies are not usually backed up by any in-depth financial analysis that should definitely convince you that investing in e-mail marketing provides a sensible return on investment and positively influences customer lifetime value. Hopefully, Shannon Kinnard will further share her (financial) expertise with you in the second edition of Marketing With E-Mail that will be released soon.

I am a technoid (See my about me area) so when I first started reading this book and Kinnard described the tools I thought the book was going to be fairly boring. Later when I entered in the chapters on marketing I was thrilled with an entry level book.

I needed (and still need) good ideas to help me market my business. I used my highlighter a great deal in this book. In almost every one of the later chapters I found really good ideas. Also the structure of the book was wonderful. The beginning of every chapter is a series of descriptive or narrative paragraphs, case study, resources and a cheat sheet. The structure that Kinnard uses makes this a tool for reference as well as a good read.

Finally, I think Kinnard has an excellent style. I think one of the great tasks of writing a book like this one is that most of the audience really is not interested in reading the material. We just want to know it so that we can use it. So, time spent reading and learning about email is tiresome. Kinnard does a good job of making the paint dry quickly.

As a web designer for small businesses, the task of bringing visitors to a site often falls into my lap. It's a daunting task and with internet marketing still in it's infancy it's difficult to look to anyone as an expert. Ms. Kinnard is worth her weight in gold; demonstrating how to handle the new field of e-marketing and expertly giving how-to advice.

Many of my clients are regional shops and businesses that do not have the big business (big $$) marketing budgets. Not only do I often find myself referring to this book often, but I recommend it to all of my clients as well.

Business owners are often one of the biggest draws for a business; their personality, eye for detail, or craftsmanship is what attracts customers. By reading this book, my clients are able to market themselves, which my all accounts is a win-win scenario.

If you own a business or if you represent a business that is trying to increase their market share on the Internet, make this mandatory reading.

If you're looking for a step by step how to guide on how you can create Million Dollar Mailings on a shoestring budget, then skip this book.

On the other hand, if you're an advertising professional charged with the task of effectively spending your client's money on marketing and advertising, then by all means, buy this book. This is your chance to look over the shoulder of a seasoned professional as he looks at some of the most successful direct mail pieces in history.

As for the cost of the book... a course on "marketing" at your local community college costs more and won't provide 1/10th of the information contained within this book!

Wow says it all. Read the prior reviews. Pound for pound this book is worth more than gold per pound to anyone who writes copy. A life time of learning for way less than $100. Have spent 10X as much for a fraction of what this book will give you. Thanks Mr. Hatch

Thousands and thousands of different direct mail packages are mailed every year.

A few are super successful. This book collects the cream of the crop. the "control" letters that made these companies fortunes over the years. And explains why they worked. Will cut decades off your learning curve.

You can use these time tested successes to duplicate. So that your own mailing will be a success. Shows all different types of formats for mailing. As well as different types of offers.

Two other recommended books to learn from are Herschell Gordon Lewis' "World's Greatest Direct Mail Sales Letters" and "The Greatest Direct Mail Sales Letters of all Time" by Richard S. Hodgson

But both of these are hard to find and expensive. Who knows how long Million Dollar Mailings will be available for?

However, there is a danger in that you'll see how stupid some of the marketing has been done, and is being done, by others in your company. You might get restless, run out the door and scream.

Worth it's weight in doubloons.

Caveat: Bean counters, and bean counters masquerading as marketers, will not understand this book. If all you send out are post cards and self mailers (ads with postage stamps), and you think they're effective, keep doing that. We true direct marketers will gleefully steal your lunch money with Mr. Hatch's assistance.

Expensive, but definately worth it if you can afford it. Like others have said, don't expect a "how to" course on putting together a direct mail piece. However, the mail pieces included provide some real invaluable insights into what works (and there is a pattern).

The only thing I could add is that maybe some of the old control pieces could have been added so you could examine why they were beaten.

Otherwise - really top notch!

This is a very good, practical guide, on how to become a million dollar producer. The book is straightforward and full of practical information that anyone can immediately put to use.

The author is a former regional manager at Merrill Lynch and refined his system over many years of working with top producers at the firm. New advisors and those looking for a significant jump in productivity would be well advised to adopt the book as their business plan.

I use the book and have worked with draft copies of the materials for two years and have seen a significant lift in my productivity, client satisfaction and my own professional satisfaction.

The book has info on how to structure your practice, what activities matter, managing investments, niche marketing, working with your assistant and much more.

This is a great companion to Nick Murray's classic book "The New Financial Advisor"

As I begin my own financial services practice I find this book to be very helpful in two areas.

1. The author gets at motivation first. We need to ask the WHY of what we are doing. We need to answer that question in our own lives if we are to be successful. Set goals and then work to achieve those goals. It begins with the reasons we are in this business.

2. Practical steps. The author takes the reader through very practical steps of time management, and even lays out some very basic marketing plans and ideas.

This is a marked up book that will be a constant reference for me.

David Mullen's main theme is a variation of Thomas Edison's oft-repeated words that "genius is 10% inspiration and 90% perspiration." Although his book is repetitive and circular, he adds a little more information each time he loops back to an idea. Aspiring brokers will find the effort of following Mullen's train of thought worthwhile: He provides scripts and sample letters, and describes helpful techniques for handling rejection, communicating with prospects and closing sales. He includes information about how to work in teams and how to train sales associates. Mullen's advice is not groundbreaking, but it is specific and practical - although, strangely, he never mentions the importance of developing investment expertise. Thus, getAbstract recommends this book to those who already understand the field and want to use what they know to start selling.

Follow these principles and be your own coach! David Mullen combines strategic planning and how-to-do-it with clarity. Topics include market planning and realistic steps to building a million-dollar practice, as well as building blocks necessary to create a firm foundation. This is the #1 book I recommend in coaching FAs.

Just recently licensed, I was searching for a book to help me get started, since I will be working as an independent financial adviser. Ordered this book because of the high reviews and I have to say this book did not let me down. It was better than I expected. This book breaks down exactly what you need to do, step by step, to grow a million dollar practice. My favorite chapters were the first (Overview) and the third (The numbers you need to succeed).

The Overview basically tells you what to expect, explaining that as a new adviser 70% of a 10 hour day should be spent on marketing. Also provides a break down for your weekly marketing goals, time commitment, and target markets.

The Numbers chapter breaks down how many appointments you must set weekly, how much assets you must get under management on a monthly basis, the minimum qualified prospects to keep, and a specific road map to growing your business to a million dollars.

The book also contains marking plans, scrips to help you get started and much more. This is a great book for any new adviser that is serious about growing their business to a million dollar practice!

This is essential reading for anybody who is seriously interested in the tradeoffs between capitalism and socialism. As Hugo puts the matter in "Les Miserables", socialism is a great system for distributing wealth, but poor for creating wealth. Capitalism is a great system for creating wealth, but poor for distributing it.

Muller documents very well, and very fairly, the fact that this basic conundrum was well understood by most thinkers since the 18th centry. Muller presents the various solutions proposed by thinkers from all sides of the political spectrum to solve the conundrum.

In a way, the book is depressing, because it shows that all possible solutions have already been thought of, and tried.

This book is an amazing book and goes through and discusses exactly what many of the previous economic philosophers believe. Muller writes this wonderfully, and is typically an easy read. I wouldn't mind reading this book for fun actually.

This is a remarkable book. Besides the usual variety that appears in most books on economic thought (Smith, Marx, Keynes, Hayek, Schumpeter) it includes a nice selection of non-economists such as Voltaire, Burke and Marcuse. Muller is a master of situating intellectuals in their respective context and presenting them in lively detail. Having read Voltaire's "Candide", it was remarkable to find out about his personal adventures with financial speculation. When dealing with Smith, Muller takes pains to retain all the nuances, such as Smith's claim that division of labor, no matter how productive, could make human beings "as stupid and ignorant as it possible for a human creature to become". As Muller is a specialist on conservative thought, his treatment of a variety of criticisms of the market by conservatives is very intriguing. Furthermore, although chapters are written in a way to make them independent of each other, Muller links them nicely using common themes and referring back to already discussed, older ideas. One of such themes is the identification of capitalism with Jews. One might find it surprising how old and often recurring this identification was in European thought.

My main qualm regards Muller's treatment of the left. Although all of the selections are understandable (Marx is a must, Lukacs is representative of 20th century communism and easy to juxtapose with Freyer, while Marcuse is representative of the New Left), large strands of interesting left-wing thought are omitted. Karl Polanyi who wrote the classic about the industrial revolution and the nature of the market ("The Great Transformation") and who seems like a perfect addition to such a book is only mentioned in one of the hundreds of footnotes. Anarchists seem non-existent. The reader might walk away with the feeling that the only things the left has to offer are nagging and central-planning. In the meantime, Hayek and Schumpeter - classical liberals with overlapping ideas (e.g. the role of the entrepreneur) are both given separate chapters. On an unrelated note, some might find the treatment of Keynes inadequate as well. In the first page of the Keynes/Marcuse chapter, Muller states that "[Keynes] provided an economic rationale for governments to try to actively combat unemployment by raising the level of government spending" (p. 317). You will hear the same reductionism in an intro to macro college course, but Keynes' insights were way more nuanced (the role of uncertainty - see: Duncan Foley's "Adam's Falalcy"; the need for a fundamentally different monetary policy - see: Allan Meltzer's and Geoff Tily's work) and often cannot be described as "Keynesian" (or rather, what came to be viewed as "Keynesian").

Despite these flaws, this is a very well-written, insightful and stimulating book. If you are interested in the history of economic thought and more broadly - the different attitudes toward the market economy, make sure to check it out.

The world of capitalism is presented to us through the eyes of the greatest European thinkers. Muller examines the relationship between the individual and the state though the prism of the marketplace tapping into the writings from thinkers such as Adam Smith, Marx, Voltaire, Schumpeter and Hayek. The depth and breath of this economic treatise on the marketplace presents perspectives from all sides of the political spectrum while taking the time and care to place that thinker's perspective within its proper historical context.

The thinkers that are tapped into come from a very broad swath of history. Their perspectives trace how western civilization left the feudal period where commerce and finance where frowned upon as immoral or dirty and how Europe eventually developed market-based institutions that we are so familiar with today. This book clearly shows how thinking men viewed the development of markets and how societies dealt with the social and moral benefits and costs of markets. Muller also describes how different societies in different time periods came to different conclusions on how a market should be regulated and managed as a result of the efforts of these great thinkers.

The way we operate today is linked inextricably to the past. Market-based societies are a product of western European history and culture. The answer to why things are like today can be found in the past and Mueller provides the key.

"The Mind and the Market" is certainly a rare bird: a 400-page tract of intellectual history that manages to be lucid and fascinating, informative and persuasive. It is not a historical chronicle per se; instead it is a chronological sampling of biographical profiles of major and minor thinkers and how they viewed, with admiration and mistrust, capitalism and the "free market."

Muller examines the careers and thoughts of thinkers from the eighteenth- and nineteenth-centuries (from Adam Smith to Karl Marx), as well as more recent writers (such as George Lukacs and Friedrich Hayek) and lesser known intellectuals (Hans Freyer and Werner Sombart). An intriguing subplot of sorts that runs through these chapters is the societal and academic view of the role of Jewish populations in the development of the market; such views, even among the best thinkers (with few exceptions), tended to be harsh and simplistic. Muller's book does not in any way pretend to be comprehensive--he admits in the introduction that the authors under discussion "are drawn disproportionately from German-speaking Europe"--but this tighter focus allows for a better, more coherent narrative.

"The Mind and the Market" is at its best when it sticks to intellectual history; when Muller turns to economic history, however, he occasionally falters (or, more accurately, his discussion is nakedly incomplete). In his largely unimpeachable comments on Marx's myopia, for example, he counters that capitalist development in the late nineteenth century lead to better working and living conditions in England, as well as "improved standards of health and safety in one industry after another." Such a description of the standard of living is true, but "capitalist development" is only half the story and even that story applies to only to the island and not the empire. The British Isles also benefited from colonialism: unprecedented wealth entered the country at the same time that significant chunks of its labor supply shipped overseas to jobs in civil service and the military--often never to return (60,000 died in the Crimean War alone).

Similarly, Muller notes correctly that Hayek's economic theories have gained much prominence during the last three decades, but his arguments for their exoneration is a bit one-sided. He notes the deregulation and tax reduction in the United States during the 1980s but fails to admit the un-Hayek escalation in government spending (at both the federal and state levels) and in budget deficits.

Fortunately for the reader, however, such details, which comprise only small portions of the book, are beyond its scope and in no way compromise the integrity of Muller's discussion of these great thinkers. Taken as a whole, "The Mind and Market" amply displays the love-hate relationship between philosophers and capitalism and how that relationship has evolved during the last two centuries.

This is an excellent first book to give a teen who is not sure about investing as a good place to put his or her money. It is written with teens in mind and has tons of real-world examples to which teens can relate. It is a good start to get teens exciting about making their money work for them. I got it for my 16-year-old nephew who was skeptical, but is on board with taking control of his own financial future.

This book will basically focus on the way the stock market works and how to invest in it. It also tells you how much you can save in the future. It is the meat of the book when it comes to the stock market, but the book will also teach you the cost of bad habits such as smoking and the upsides of credit cards if used right. The book teaches you how to get your money's worth in the bank, teaching you everything from how they make money to what a cd is. The worst thing about this book that annoyed me so much, I took off a point, was that they try to write the book in a type of slang format. Going from saying the word dawg and writing rock lyrics about the book. This is very annoying, but the tips this book gives are just too valuble to detour you alway.

I recommend it to anyone of any age.

This books gives the true value of savings: a life worth dreamings about and investments we make for it to see it happen. This is a sweet and funny little book that makes money look exciting as a tool and token. I see this book as the clues to playing a cool video game. (More, like the hint book.) It's so casual that you think your reading Reader's Digest. You never feel confused! Math teacher's, parents, middle schoolers, high school students, college students, retirees: you'll love this book.

This book has reinforced what I have been preaching to my 17 year old for years......1) save and invest your money early, 2)live within your means as you get started in life (used vs new car), 3) attend the local university (keep student loans to minimum) and 4) practice a healthy lifestyle and you will soon learn that by the time you are 30 you will have more financial freedom and less debt than 90% of Americans.

I wish I had been taught the discipline for the first two items as it wasn't until age 40 that I reached financial freedom. Fortunately for him, he is a believer after reading this book. Maybe along the way he will guide others in the right direction.

I only skimmed this book (after all, I own almost all the other TMF books!), but I think this book is by far one of the best financial books for **any** new investor, regardless of age. While other books may have more content, this is one of the most approachable financial and investing books I've read. (Plus, its worksheets **force** you practice what you read!) Readable by adults, too!

This book is well written and contains a lot of great content about Internet marketing. It was written by three CEO's whom have made their own success. I would say that its focus is more from the serious business perspective than for the armature home business newbie looking for some "how to?". But still this book was definitely worth my time. It was easily worth my 12 dollars! This book has many references which will really help out and all the theory is backed by statistics making all the data very convincing. I am sure that if any of those dot com's had this data, there would be more of them still around :)

One of the hardest things about being successful on the Internet is keeping up with the pace at which the playing field keeps changing. I found this book to be extremely well-written, and more importantly, presents information in a way that's not dated by the time you've read it. It's good, simple, common-sense advice for what works. Loved the case studies. It's an invaluable resource for entrepreneurs who can benefit from others' experiences.

There are many titles that deal with the topic of web marketing. Net Results.2 stands head and shoulders above the rest. It addresses the complexities faced by both novice and experienced marketers and provides solid, understandable advice for achieving success at either level. Great case studies help pull the advice into context and give the reader insight into tried and true methodologies that really work. The real beauty of this book, however, is that it provides AFFORDABLE advice for how to garner online success and build traffic. I believe that many of the now failed dot.com startups would still be around today had they heeded the advice available in Net Results.2.

Bought this to read over the weekend. Was a very good read, but what I found amazing is at least 1/3 off the web resources they list are either dead links or offer a totally different services than what was discussed in the book. Great for basics, great ideas - but they really need to update the book (which I would buy)

NetResults.2 is an overview of what is necessary to market a web site. Nine chapters explain things from Investment Goals to Public Relations. Each chapter has pictorial examples of the explanation and a Resource section at the end of each chapter. The book is printed in an easy-to-read font, large enough to make reading a breeze.

The Content section contains seven pages, an appendix of Internet Resources is nine-pages and the index section is seventeen pages long making it user-friendly. On each cover is an extra "turn over" so you can "bookmark" where you stopped reading and as an added incentive, the book cover is plastisized so you can read and drink your coffee without fear of spillage!

It's a red book. It has a cover on it. It arrived just like I was expecting it to. It looks great. I like it.

This book came when expected and was in great condition. Terrific seller!

Everyone likes their own ideas and everyone believes that their own ideas are fool-proof. There's no way to check and grind your idea/business plan before going to actual VCs. Till now the only way to analyze your idea was by going through the 3Fs (Famliy, Friends and Fools).
Here is where 'The New Business Road Test' comes in as a savior. This book has all the ideas/ procedures/ questions/ & guidelines to review and grill your idea to perfection before plunging into the real venture. There are many books out there to tell you HOW to write a business plan, but none to actually analyze your business plan.
The presentation of the book is quite simple to understand and refer to in future. The 'Seven Domain Analysis' diagram really makes it simple to review any idea/plan and term it as feasible or not-feasible.
I read the book before going into my first venture and it made me look at my business plan in a whole different way. I was not only able to identify the loop holes but also the ways i could improve my business plans. Even today while I am lookin at a new venture, I find myself always going back and refering to this book.
Once Read, this book will make a place in your entrepreneurial life. This is a must-read book for entrepreneurs as well as VC aspirants.

This book is the best of the business books I reviewed for ideas on how to help approach the research and analysis for my business idea. It's more aimed at folks with business ideas that are geared to being large scale enterprises rather than a small individual proprietiorship . This book is the best of the business books I reviewed for ideas on how to help approach the research and analysis for my business idea. It's more aimed at folks with business ideas that are geared to being large scale enterprises rather than a small individual proprietorship. Most of the "How to write a business plan" books are worthless. You can find the same information on the Internet for free - try the SBA website. This provides a nice structure for analysis outside those cookie-cutter books.

Having launched several major ventures over the past decades, I have learned that careful advance planning and analysis cannot be over-emphasized. Through the years, I have struggled to develop a robust framework to analyze opportunities before investing time and money.

Mullins has beaten me to the task. Full of frameworks and anecdotes, theory and practice. Thorough, logical, insightful, and easy to follow. An excellent roadmap for the novice and expert alike. My three copies are already dog-eared.

Though the Financials OCP exam is being retired, the Financials package itself remains unchanged. This book is still the best introduction to how to use Oracle Financials.

The exam this book relates to retires in about 2 weeks from now and Oracle Corporation has not given an indication of what will succeed this exam.

How relevant is the book if I can't use it for the specified exams?

This is the most thorough book on Financials I've seen. A must-have, whether you're going for the OCP certification or not.

Most complete treatment of Financials I've seen. Excellent book.

Top notch all the way around. Got me through all five exams. That OCP logo looks mighty good on my resume!

Glatzer has an exceptional talent. She has writing experience that smacks you in the face with its authenticity. She says, "Writers block is really more a case of opportunity knocking and you having your radio tuned up too loudly to hear it." (p. 10) and then goes on to explain how you might benefit from the big WB.

Glatzers's book sets an example for writers because it is fresh, carefully crafted, and entertaining. There are, to be sure, other books that address writer's block but this one is far more fun and less dogmatic than most. These are the fraternal twins that let this volume fill a much-needed niche in advice books for writers.
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Reviewed by Carolyn Howard-Johnson. ...

If you've ever found yourself staring at a blank page all day, or doing mundane chores over again just to avoid that lost feeling, then you've experienced writer's block. And Jenna Glatzer says, "That's good news - it means you're a writer!" Even highly successful writers can't avoid this problem, it's like failure, it happens and we learn from it. What's more important, is that you learn how to manage it.

I believe all writers should now celebrate, because Jenna has written a humorous and practical guide that is chock full of tricks of the trade, versatile tools, and writer's block busting exercises that tackle this problem from all angles.

It's worth more than a quick read, I plan to keep my copy close by so I can refer to it when those 'moments' happen, and more importantly, I consider most of her strategies to be a proactive way to increase my creativity and amount that I write.

I interviewed Jenna Glatzer on "The Inside Success Show" and was captivated by her charm and wit. She's dedicated and a great example of how to proactively manage problems, not just hide from them.

Here's some other things I learned from Jenna:
** How Jenna Glatzer went from art to acting, and then finally found her creative outlet in a professional writing career!
** What determines when an idea isn't going to work (in advance)
** Why you need to rid yourself of myths and rules to write well.
** How to apply relaxation techniques to get back into "the flow"

** What 3 things you can do optimize your performance as a writer
** And much, much more ...

Whether you're a professional writer needing to jump-start your creativity, a college student needing to meet your deadlines, or a business person who needs to increase output, I believe you will find this book rewarding.

Randy (Dr. Proactive) Gilbert, Host of The Inside Success Show (TheInsideSuccessShow.com) and best-selling author of "Success Bound"

I'm buying a copy for each of my clients for Christmas. It helped me break out of the block, so I know first hand that this is a gem to share! Editors: I suggest you do the same for your clients!

The heroine waits for you to guide her through the perilous, emotionally charged journey upon which you have started her. Nothing! Absolutely nothing comes to mind. You are as blank as the page that stares back at you. Deadlines loom overhead and time just keeps on ticking by. Crossing your fingers, you begin to pick up where you left off. It's just that simple, right? Wrong - you stop as suddenly as you start. Nothing! Perhaps you should do something else to take your mind off of everything for a few minutes. Suddenly you remember the last time you took "a little break" but it took you weeks to get started again. Where is she? Where is the muse that helped you get this far? Abandoned now, alone with the blank pages, panic sets in as you realize that you have it. You have caught that dreaded writer's disease. You have writer's block. What do you do now?

Just grab a copy of Jenna Glatzer's OUTWITTING WRITER' S BLOCK AND OTHER PROBLEMS OF THE PEN. As an experienced, published writer, Glatzer understands the frustration of having a blank page glare at you. Not only does she understand the frustrations that plague a writer, she has developed a comprehensive and easy to follow guide that offers a multitude of ways to combat the enemies of the creative process.

Glazter wants the writer to understand that a block is nothing to panic about. She considers it an occupational hazard that even the greats have to conquer. Glatzer lets the writer know that hope is not lost when the page continues to remain blank because there are many effective ways of slaying the beast. In each chapter the writer is encouraged to stay one step ahead of the game by examining reasons why writer's block may rear its ugly head. Exploring the psychological causes of a block such as anxiety, self-doubt, along with unreasonable expectations, Glatzer engages the writer to battle the enemy within first. Included with each chapter are creative writing prompts to help get the creative juices flowing once more.

OUTWITTING WRITER'S BLOCK AND OTHER PROBLEMS OF THE PEN is a witty and inspiring way of tackling troublesome roadblocks writers are sure to encounter. From exposing the psychological reasons behind roadblocks to effective ways of eradicating these problems, Glatzer offers encouraging and motivating words to help the writer to write. So whether you are just a novice looking to get that first manuscript completed or an established veteran who needs a little encouragement this is one book no writer should be without.

Reviewed by L. Raven James
of The RAWSISTAZ Reviewers

Glatzer's entertaining writing style not only pokes fun at the dreaded "writer's block," but offers advice on other writing topics such as: how to find ideas, how to handle self-doubt and deadlines. Through her clever use of humor and seasoned with personal and other writing anecdotes, she demystifies and offers excellent advice on how to outwit this bane of writers everywhere.

For example, under a section entitled "Where to Get Ideas," Glatzer writes: "Another myth is that great ideas are supposed to just come to writers. Like we're all just walking around, minding our own business when wham! A great idea falls out of the heavens and lands in our brains. I, on the other hand, am idea-challenged. The idea fairy rarely visits my home without my asking. I have to invite her, cajole her, and then sometimes bang her over the head with a stick and drag her unconscious body into my abode without my neighbors calling the police. My muse is my mortgage."

Her book, her advice and her writing style will inspire writers everywhere not to give up -- no matter what. Her book is also one that writers will return to again and again if not for advice and support then for a great pick-me-up when the writing gets tough.

It has been awhile since anyone reviewed this book. I reread the book about every three years to remind myself of the principles in the book. On completing my latest reading I decided to do a brief review.

This is a book not just for work, but for life. If you follow these principles, I can guarentee you from my personal experience that your life will flow with more grace and ease.

Thanks Judith.

Judith Anderson shows how we can use our life experience in a business environment to know ourselves, what mental tendencies we have and how these affect ourselves and others. At first she advocates that we can do this to improve our performance and that of our company. And this is of course true. But for me it was even more valuable to have her illustrate that life offers us the learning material at the workplace so that we can understand ourselves and become aware of the effect of our actions. Therefore, The Path to Corporate Nirvana could as well have been called The Corporate Path to Nirvana.
In this book Judith Anderson (carefully) avoids using the word spiritual. The corporate setting of her book suggests that she primarily focuses on the business world. Having spent years on a spiritual path, looking for the secrets of life, and heaving learned to enjoy the process of learning about myself, I know how difficult it is to incorporate this process at work. This book showed me how do this.

Anderson hones in on and stays focused on the reality of the workplace neglected or left as a vague assumption in most business books - namely human nature. Anderson combines the comprehensions of an intuitive and highly experienced psychologist with a clear understanding of the dynamics of the workplace and the purpose of business.

When I was first introduced to this book,I was put off by the title. The phrase "Corporate Nirvana" felt like an oxymoron and arose immediate cynicism in me. I thought, "Great, another step-by-step management book that tells me if I just do "A, B, and C" then "D, E,and F" will happen; and if "D, E, and F" don't happen, then obviously I have done "A, B, and C" wrong. Yet, because the person who gave me the book was someone I highly respected and trusted, I felt I needed to give the book a try. By the end of the first chapter, my cyncism quickly gave way to curiosity, appreciation, and hope.

Rather than "telling" me anything, Ms. Anderson shares her personal stories about nurturing and growing her Self in order to better nurture and grow others in the workplace. Her stories peeked my curiosity as I could see myself in similar situations. Was this what I was experiencing? Was this what others around me were experiencing? Are these the feelings that were driving the behaviors I or others exhibited? Was this how I was blocking my own and others success? I began to question "What place am I operating from? Who am I truly trying to serve? And why?"

I appreciated Ms. Anderson's willingness to make herself vulnerable to readers and to talk frankly about her fears--to describe them in detail--what they looked, sounded, and felt like, and the processes she used and continues to use to address them. Her descriptions and processes helped me to take action and start on my own journey of examining and addressing my fears and taking a frank look at how I enhance and hinder my own and others effectiveness in the workplace.

Ms. Anderson's book also gave me new found hope which continues to grow daily. Through her stories, I found new learning and new ways of being, which as I put into action, are getting different results--for both myself and my clients--moving all of us to greater success in the workplace--greater productivity, effectiveness, and self-satisfaction in the workplace. I highly recommend this book for anyone who is interested in serving their clients better, producing greater results for their organization, developing a high-performance workforce, and bringing personal joy into the workplace and the work that one does.

I did not expect to enjoy this book as I am far from a new age person, and the title did not appeal to me. However, I was delighted with the unique out of the box perspective of the author. If you are a realist, you will find interest in this book.