Economics Books

This book is very important to read: mostly because so few people know about the bushmeat trade in Africa and its impact on the great apes. The book goes into why apes are worth saving, the contribution of logging to crisis, how the crisis is kept hidden, and suggestions on how to alleviate the problem. You will be very surprised to learn the lengths, difficulties, and dangers the contributors of the book go through simply to bring this issue into the spotlight. I also found it very shameful how the crisis has been ignored and exacerbated by the media and the conservation groups.


Honestly though, I felt the book was a little long. It's not actually a long book, but its longer than it needs to be. It seemed to get a little repetitive as the author kept hammering the same points over again. Also, though the author does include an aside on vegetarianism and its merits (while discouraging veganism), he is not a vegetarian himself. While this is, of course, not the subject of the book I feel that if he is going to argue to protect the great apes on the grounds of their sentience, than it is wrong to overlook the sentience of cows, chickens, and especially pigs (who have the same mental capacity as a dog). This is just a minor criticism, but it did bother me a little throughout the book.

So yes, you should read this book. Its very thorough, detailed, complete, and compelling. You will learn a lot and, if the authors have succeeded (and I think they have), you will be sufficiently outraged and willing to contribute to the cause.

Sometime far in our past, humans took up rocks and sticks to hunt food instead of scavenging from other predators. With our meat available today in shrink-wrapped containers it's easy to lose sight of that long-standing tradition. Others in the world still obtain meat in the traditional environment. The difference is that instead of spears, the weapons are high-powered shotguns. Instead of skulking through the forest seeking prey, hunters are now given rides by timber carriers using deep-penetrating access roads. In this book, Dale Peterson reveals the transformations forest hunting has undergone in West African nations. It's not a
pleasing picture, but it's valid and it's important. And it must change.

The bushmeat trade has many implications, but Peterson has chosen three significant ones. One, of course, is that by killing chimpanzees, bonobos and gorillas for food, we're consuming our nearest relations. The primate line divided only 12 million years ago, with the descendants of one line becoming today's mountain gorillas. The other line led to chimpanzees and bonobos with a spur turning off about 7 million years ago leading to you and me. The proximity of chimpanzee and human DNA patterns is no longer news, but the reminder needs to be flashed occasionally.

Another implication is health. With so much attention given to the HIV/AIDS pandemic, it's worth reflecting on its origins. More importantly, as Peterson reminds us, is to consider how it works. HIV/AIDS appears to be a recent evolutionary virus quirk. It adapts and evolves with amazing speed. The roots of it remain in the African forest and a new strain can emerge at any time. The best means of transmission from ape or monkey to human is through blood - that stuff the hunter is soaked in as he butchers his forest kill.

The third theme is the question of human relations with the rest of our environment. Human population growth is presented in a novel framework. How many humans come into existence every day is contrasted with the great ape population. Peterson calculates that the entire gorilla population is equalled by new humans every twelve hours. Population pressures in the "developed" world lead to demands for African timber products. In turn, the timber firms are cutting great swaths of forest using displaced populations for labour. To feed these workers, hunters are hired or loggers hunt and apes, due to their availability and size, become a major food source. In a feedback cycle of habitat reduction and hunting, the apes are simply being exterminated. Recovery would require sharply reduced logging. Peterson notes that trees are being taken that began growth in Michaelangelo's time, but their replacements will be cut in only forty years.

Peterson is effusive in his description of the significant role played by Swiss photographer Karl Ammann. Ammann's chance encounter with a logging truck driver revealed the role international logging firms play in the ape slaughter and the extended bushmeat trade. The logging firms, particularly CIB, contend they are providing "employment for locals, health services, food and education". Peterson explains the falsity of this contention, with "health services limited to a nurse and schools and teachers paid for by the workers' families.

Peterson argues that the long-established bushmeat tradition is already lost, displaced by commercial logging practices and new, mass hunting methods using guns, sometimes lent by government officials. If we can change a culture, such as was done with slavery, hunting traditions no longer tenable can be modified, as well. He cites the willingness of Americans to spend minimal annual funds to protect wolves, bears and other fauna. Why not establish a fund for ape protection. He calculates that US$1 billion per year could be raised with an individual contribution of but US$50. Not an enormous sum, given that other donations and military expenditures far exceed it. [stephen a. haines - Ottawa, Canada]

What animals we eat are selected by what culture we grow up in. Distant societies think nothing of eating dogs. Some closer ones think eating horse is completely acceptable. Then there are frogs, snakes, and insect larvae. It is all a matter of getting enough protein. One man's protein is another man's atrocity. Americans are used to eating meat they find in Styrofoam trays wrapped in plastic, but the indigenous peoples of central Africa have always eaten the animals living around them: elephants, antelopes, porcupines, rodents, and so on. They don't mind a stew of gorilla or a chimp's sirloin, and what of it? It's the way they have always done things. Tribal languages, in fact, often use the same word for wild animal as they do for meat. The world, however, is not the way it always was, and a shocking book, _Eating Apes_ (University of California Press) by Dale Peterson, shows that apes on the menu is not something the world ought to continue to accept.

We ourselves are members of the tribe of great apes; chimpanzees, bonobos, gorillas, and orangutans are on the branch with us. But if African tribes don't share our scientific view or our squeamishness, traditional hunters, in predation balance over the centuries, surely are not going to do lasting harm. Traditional hunting, however, is no longer traditional. There has been an invasion from outside the continent by logging companies, making huge profits from our demand for hardwoods. The companies have lots of workers, many of them from the region, and all the workers have to be fed. Hunters, many of whom are also from the region, are hired to bring in the protein. Bows, arrows, and nets have given way to the far more efficient and deadly wire snares and automatic rifles and shotguns. Perhaps if greater firepower were the only threat to our primate cousins, they could still make it. But we are destroying their habitat (again, mostly by logging), and primates will suffer before other species because of their slow rate of reproduction. There are plenty of species headed toward extinction, but few because we are eating them, and none so close to us evolutionarily. In addition, butchering the apes may be the way humans got HIV and Ebola viruses. It may well be that you haven't heard of the problem of eating apes into extinction because the conservation organizations are keeping quiet about such a downer of a message, and because they are, believe it or not, in partnership with the loggers.

What will be needed is the courage to challenge cultural convictions. It is possible for the West to value (or at least claim to value) sensitivity to other cultures, but in the case of eating apes, it will have to impose scientific knowledge of close kinship, risk of disease, and impending loss of primates to get the native cultures to change. It may even be possible within the corporate culture, which mines habitats to get at profits, to insist not just on sustainable development (a nebulous idea the logging companies pay lip service to) but to take on a wider view of environmental improvement. You can figure up the odds of occurrence of these cultural changes, and especially if you look at our past record, you will not be optimistic. Peterson includes an appendix of what you, and what conservation organizations, can do; he obviously is not giving up hope. Perhaps it is a sign of hope that his reasonable and dispassionate account of this disaster will start many people thinking about the previously covert problem of the loss of the apes. Nevertheless, this is a profoundly disturbing and sad book, and will not be forgotten by those who can get through it.

American and international conservation organizations may be doing little more than feel-good guilt assuaging with many of their slick magazine glossy photos, while ignoring a huge elephant right in front of the world's faces and refusing to show readers the problem.

So says Peterson in the challenging and disturbing book Eating Apes.

Peterson writes about the hunting for bushmeat in Central Africa, specifically hunting great apes - gorillas, chimpanzees and bonobos. He accuses the Wildlife Conservation Society of doing little more than giving PR flak to a German logging concern in the Congo, CIB, a decade ago, just at the time public pressure was starting to ratchet up on the issue, in large part due to photographer Karl Ammann.

He also accuses Wildlife Conservation, the magazine of WCS, along with National Geographic and other such magazines and other media for generally downplaying or even spiking the issue. Ammann, as interviewed in the book, is even blunter, noting how several wildlife conservation magazines said they didn't want his pictures specifically because they were too controversial and, in not so many words, too guilt-provoking while showing that the modern western-nation wildlife preservation industry wasn't wearing any clothes on this issue.

Read Eating Apes. Then rethink your donations to wildlife groups, at least without some strong letters to the editor.

With its appealing cover-picture of two baby chimps and its appalling title, "Eating Apes" is a must read for everybody interested in conservation in general and the survival of the great apes in particular. Although I've been already aware of the bushmeat crisis through voluntary work at a zoo, this book hit me hard. The scope of denial by many - individuals and conservation groups alike - paired with risky relationships between NGOs and logging companies is driving our closest living relatives - the great apes - to extinction. Dale Peterson's book encompasses every aspect of this difficult and very complex issue and Karl Ammann's pictures and comments provide further evidence of what really is happening. Everbody who makes or is going to make decisions regarding the bushmeat trade, logging, development and conservation in central Africa has to read this book before making those important and far-reaching decisions. My next task will be to check with the various conservation groups I support, to find out what they are planning to do about this subject. Depending on their answers, I may well choose to cancel some memberships. Something I haven't actually thought about before reading this book - so I hope that many others will follow suit and choose action over complacency!

Rob have wrote a book that should have been use during the crazy internet start- up era. Maybe all those companies would be thriving if they have gone through Rob's boot camp. Ok maybe not all of them but I feel that 80% of the dot com companies may be still existence.

I am still working on my hi-tech company but I have not been able to because they are not up to my standards. I got good ideas but I am just not feeling ready to go solict for funding just yet.

But anyway this is a great book! Rob gives a lot of good information that you would normally pay big money for a consultant to tell you the same thing!!

The book is 6 years old, yet the topics covered here is still useful for any entrepreneur to get $$ from venture capitals (VC):

1.Borrow $$ from friends/relatives to build a prototype
2.Beta test this on large and small firms, to build up clients
3.Build a better product/service based upon their feedbacks
4.Write a concise business plan with killer PowerPoint slides
5.Get the insider VC to arrange meetings
6.Answer intelligently on any VC concerns
7.Get the $$$, start the firm
8.Grow the firm for 3-5 years with track records
9.IPO and make Billion$$$

Sounds like a great formula! But this is 2007, VC is not the only game in town. They are Private Equity, Hedge Funds, Debt Financing, many other avenues to get $$$. Rob Ryan, are you contacting them?

If you are an entrepreneur. Do not do anything before reaqding this book. It is easy to read and understand... No business jargons or anything...

...is that it's not out in paperback so that I can buy 50 copies and give them out to people to show them why I babble on about it. Rob Ryan's "Entrepreneur America" is the *single most practical* book about entrepreneurship you will find on the market today.

Rob founded Ascend, and he tells you exactly how he did it. And even though Ascend was a pure technology play, his lessons are broad enough that they can be applied to non-technical inspirations as well.

Kudos also go here to Phaedra Hise. She has captured the voice, verve and essence of Rob Ryan and got him down cold on paper. Quite an achievement.

This books is a must read for anyone involved in a hi tech startup. I am with my second private technology company, and it provided some great insight into where we are, and what we need to do. For someone planning to start their own company or join someone elses, you should actively answer all of the questions put forth in the book. It will help you understand what the real chances for success are in a world full of great ideas without markets!

Finally! A book that gives the real truth about how to thrive careerwise after college. Where most books fall short, this one keeps going, offering loads of practical advice. Brutally honest about the reality of the corporate world, this book lays it out in fun to read, plain English. I don't know why my college career office doesn't give this book out!

For the record, this is my very first Amazon review because I finally found a book that is worthy of a 5 star review. After reading several post-college graduate books, @ the Entry Level finally stops beating around the bush and tells you how it really is and how to succeed after college in the jungle known as 'the real world.' Anyone in my position (fresh out of college, has a job, has no idea how the real world works) should pick up this book immediately. Michael Ball relates to our position and generation very accurately and convincingly as well. Teaches you the politics of business and how to sell yourself for future promotions and growth. Much more than a post-college book, I recommend it for anyone trying to get a competitive edge and understanding for themselves in the workplace.

Anyone who's in (or just about to enter) Corporate America and hasn't read this book is at a serious disadvantage! Not only does it show you how to work more effectively with managers and seniors, but it even talks about promotions and career paths, early decision-making, work - life balance, and how to build a personal "brand."

Plus it really gets you to think about the deeper meaning of your career: where it's all leading, how money fits into the equation, and what you're going to want to look back on your life and see. The author obviously cares about his readers, and that makes it even more worthwhile. Truly an informative, provoking (and controversial) book!

I was actually a bit disappointed in this book because I expected more advice on how to deal with the survival and achieve success rather than how to find a true calling. I do think I have found that true calling already thus this part was not interesting for me. I was fresh out of grad school when I got this book and despite having some work experience I did not think I had come even close to starting to figure out office politics etc. This book has not offered me many new insights and I still feel I am at the starting point re: survival and success. If anyone has good tips on books that might be more helpful, please let me know.

I've been in the workforce for almost twenty years, and am only now going back to college, but I felt like this book was written just for me. It talks about direction, and uses words we don't see enough of - like Passion, and Value. After working in customer service for so long, every word he said rang true. It is obvious he has studied many succesful people (from the quotes and anecdotes he sprinkles throughout the book) and is trying to pass on what he has learned from them while emphasizing that most important third dimension of work - satisfaction. (The first and second being Money and a Benefit Package *wink*)

While the theme is a serious one, the book is a great read. Michael's style makes you feel like he's right there in the room telling his jokes in person. The intimacy really worked for me. I'm glad I picked this up - I might even change my major!

I just bought this book the other day and it is amazing. It gives you the facts you need for survival. If I get caught in a situation from the book and I don't know what to do, I will be suprized.

This great book teaches you how to survive. It has so many detailed descriptions with graphs. It is so compact that I even carry it everyday in my backpack. It might be really useful when the war starts or an earthquake takes place.

One of my friends bought the big version that had a little more information in it. I read it and when I saw that you could buy a pocket version I was thrilled! Wisemen gives an informative description of everything you need to survive almost anywhere. I'm confident that if I were in a survival situation I would be able to survive.

I've had this book for a few years now and have read it over and over again. The information is amazing. There's not a topic that Wiseman doesn't cover or at least touch on.
Not only is it small, it's tough too. It's been on every camping trip, hike, deployment and just about every other trip with me for the past three years and it's still in great shape.
Friends of mine that could have cared less about a suvival book have read mine on airplane rides and afterwards went and bought thier own.
You can't go wrong

With store shelves overloaded by "SAS" books it's unfortunate that this little, uh, Gem can be lost in that crowd. The original format was more like a coffee table book, but for practical purposes this chunky, compact edition is not only the most convenient of those available, it is also arguably the best on the market.
The manual itself is comprehensive, clearly written and with clear (if sometimes limited) illustrations, including a useful colour section; and here the colour is used for more than mere decoration as it provides essential additional information in identifying plants and animals. There is no philosophical description here, little room for the romance of the wild or the ethics of surviving. Instead, "Lofty" Wiseman's guide is a direct parcel of solid information aimed solely at keeping you alive in the worst of situations. Campers and outdoorsmen will find some interesting and useful sections here, but it requires a degree of knowledge and experience to sift them from those which simply must not be used outside of an emergency. This is a fascinating book to dip into, and doubtless most purchasers treat it as such, but it is also an exceptionally effective, reliable and well-crafted source of possibly vital information.

Roger von Oech is one of the power houses in creativity books. This particular tome is an example itself of a creative endeavor. Perhaps some of these ideas are expressed elsewhere by Oech or others but the presentation here is what makes a difference. I found myself ruminating and thinking of how each of these sayings can help me out of current conundrums and I did find myself at least seeing situations from different perspectives, which can sometimes be the way to start finding a solution. The book is a very quick read and should be a reference in anyone's creativity book collection.

Seems to me a different approach and format with the same recommendations as his other books. Read the authors other stuff along the way and this one is creative in its layout and approach but found it more of the same. Had trouble staying with it.

I am a raving fan of Roger von Oech's creative work as embodied in his books & card decks, namely:

Books:

- A Whack on the Side of the Head;
- A Kick in the Seat of the Pants;
- Expect the Unexpected;

Card Decks:

- Creative Whack Pack;
- Innovative Whack Pack;
- Ancient Whacks of Heraclitus;

I have used all his creativity stuff ever since I started my own strategy consulting (& book store) business in late 1991.

From my personal & professional experience, I would like to say that the entire collection of Roger von Oech's creative work has been designed to serve three strategic purposes:

- understanding - & removing - your mental blocks;
- breaking your habitual patterns;
- shifting your focus & changing your paradigms;

As a matter of fact, once you appreciate & commit to these three strategic purposes in your life, you will soon realise that there is nothing in this world to stop you from getting rid of old ideas & getting new & fresh ideas.

Allow me to quote Edward de Bono: "...the mind is habitually uncreative - it is usually preoccupied with organising masses of incoming data into convenient patterns. Once this pattern is established, then the mind tends to rely upon that pattern in future situations, in order to facilitate decision making & action in an otherwise complex world..." (The Use of Lateral Thinking).

Breaking old habitual patterns is definitely the first & foremost priority in your journey to creativity!

Once your shift your focus, you begin to change your paradigms or the way you look at the world around you. Always remember this: Your brain follows the direction of your dominant thought. Once you focus on something, that thing becomes the foreground. Everthing else will fall into the background. Most opportunties are unfortunately hidden in the background. The moment you begin to shift your focus, you are pushing the 'foreground' into the 'background', & pulls the 'background' into the 'foreground'. Get it?

'A Whack on the Side of the Head' will help you to break through your mental blocks. They will open up your mind for innovation. This book is filled with provocative puzzles, exercises, stories & helpful tips.

'A Kick in the Seat of the Pants' takes you on a guided tour through the four stereotype roles of the creative process - Explorer, Artist, Judge & Warrior. Understanding - & applying - these roles will fire up your personal & professional creativity. Tactically, they will change your mental focus as you change to play each of the four roles. I would like to add one more role from what I have learned from the Japanese creativity experts: Antique Dealer. This singular role will allow you to combine all the four roles into one.

'Expect the Unexpected' uses thirty of Heraclitus' (the world's first creativity master) epigrams as creative springboards. It has intriguing questions designed to topple old habits of thought & fire up your imagination.

All the three card decks are basically extensions of the three books, to allow convenient usage during brainstorming sessions.

From my strategy consulting experience, these three card decks have proven to be inexhaustible sources of inspirations.

In fact, the Innovative Whack Pack combines the creative power of both the 'Creative Whacks' & 'Ancient Whacks of Heraclitus'.

I strongly urge readers to seriously consider having the entire collection of Roger von Oech's creative work added to your Creativity & Inovation Library, & all the three card decks placed permanently on your desk top at all times.

Roger von Oech, the founder and president of a consulting firm that specializes in stimulating innovation and creativity, has written a very enjoyable and mentally invigorating toolbook for unleashing the power of thirty of the passed-down paradoxical sayings of the ancient Greek philosopher, Heraclitus (500 B.C.E.). If you want to improve your ability to "think outside the box," then this little book may be just the right tool for you.

Why Heraclitus, and what is his connection to creative thinking and innovation? According to von Oech, "I've been consulting Heraclitus for many years, and he rarely lets me down. Indeed, if creative thinking involves imagining familiar things in a new light, digging below the surface to find previously undetected patterns, and finding connections among unrelated phenomena, then I believe that Heraclitus is the world's first creativity teacher. His ideas not only inspire us to think in these ways, they also provide us with strategies to understand our problems in a fresh manner. For these reasons, Heraclitus is the guide I turn to whenever I need a new perspective."

The book is well researched with a lot of good supporting stories, examples, and historical anecdotes that brought to life the meanings of Heraclitus' sayings. Von Oech did a great job of showing how these sayings can be applied to everyday situations when creative and innovative solutions to problems and challenges are needed. The book also contained many thought-provoking sketches and good introspective questions to further stimulate individual creative thinking.

Von Oech identified three ways to read and use the book. The first is to read it straight through like a creativity workbook to find some ideas you can apply to your life. The second way is as a source for daily meditation by reading and focusing on one saying each day for the next month. Lastly, you can consult it like it was an oracle to help you break out of your normal thinking patterns when you need a shot of creativity. I read it like a workbook, liked how it made me think, and now I am using it for daily meditation. I will also use it as an oracle to help me deal with some challenging issues.

I believe that this book has the ability to unlock the potential of my creative spirit, and I believe it can do the same for anyone who reads it.

A number of years ago, I read Roger von Oech's A WHACK ON THE SIDE OF THE HEAD. It was fairly early in my career, when the mold is still unformed but the message was poignant. Recently, when I ran across EXPECT THE UNEXPECTED and saw von Oech was the author, I decided to pick it up and renew myself to von Oech's teachings. What a breath of fresh air he offers with EXPECT THE UNEXPECTED.

von Oech draws heavily upon the ancient wisdom of Heraclitus, the Greek philosopher. Heraclitus, like Parmenides, postulated a model of nature and the universe which created the foundation for all other speculation on physics and metaphysics. The ideas that the universe is in constant change and there is an underlying order or reason to this change-the Logos-form the essential foundation of the primary Heraclitean view. Everytime one walks into a science, economics, or political science course, at most any level, significantly all the teachings originate with Heraclitus's speculations on change and the Logos.
Despite this and the fact the ancient Greeks considered Heraclitus one of their principal philosophers, precious little remains of his writings. The passages remaining are tremendously obtuse, not because they are quoted out of context, but because Heraclitus deliberately cultivated an obscure writing style (one that makes one THINK!). However, thanks to von Oech's passion for all that is Heraclitus and his teachings, we are presented with many the ancient 'riddles' and a modern day correlation and translation of each. von Oech recalls being struck with "the Heraclitean bug" while studying in Germany many years ago. Now, he has written a book in which he brilliantly and entertainingly examines concepts such as symbol, paradox, and ambiguity in relation to creative thought.

At the beginning of EXPECT THE UNEXPECTED, von Oech provides the reader with 30 creative insights to consider and explore our creative psyches. von Oech goes through each of the thirty selected epigrams, provides his interpretation along with examples, parables, and questions-the kind that make you go "Hmmm"- all the while stoking the creative being within. von Oech does not attempt to inform the reader that his interpretation is the correct one; to the contrary, he implores the reader to step outside the boundries of conventional thought to find the "correct" answer.

As he was in A WHACK ON THE SIDE OF THE HEAD, von Oech is immensely entertaining. He is an individual who has spent his career assisting others to think creatively. As a byproduct of this career, von Oech has proven himself to be a prodigous creative thinker in his own right. Those in the 'concrete' professions-attorneys, consultants, accountants-will find this book extremely insightful. Thinking in the abstract is incongruent with the 'concrete' professions (I know, I'm one of them). As such, having the fodder to stoke the creative juices, particularly when problem-solving, is a boon to any professional.

At it's small physical size and only 190-odd pages, this book is perfect to keep handy at your desk or any place one engages in thought. I plan to keep it nearby just to refer to when a problem presents itself in an ostensibly unsolvable manner.

Highly recommended.

This book can change your life. Simple, Effective, no nonsense system that anyone can use to create financial freedom in their life.

A break away from traditional business and investing, Suzanne lays out a truly unlimited income potential using The InVeStworks Model System.

If you're tired of things the way they are, ready to earn the kind of income you deserve with minimum effort, and ready for change in your life then this book is a must read for you.

Take control of your life and live it more abundantly starting today. Get the book, visit the site, and when you're ready contact us. We are all here to help you live a better life.

James Wolfe

I've joined InVeStworks, the system that evolved from the theories set forth in this book. Read this book and learn how to use all that is good about network marketing companies and leave the craziness behind. You can really start for $1 a day ($30 a month)! Plus, you can integrate the network companies you already work with, leverage your involvement, create passive income and build good karma all the while.

Reading Suzanne's book reminds me of Occam's razor and lex parsimoniae

"...the simplest solution tends to be the best one."

Suzanne has taken what used to be complicated (and barely works), and has boiled it down to the essential elements.

This is what makes the InVeStworks Model System so powerful!

"Financial Freedom" clearly and succinctly shows how everyone can achieve their financial goals, while helping others at the same time.

I'm very pleased to share my thoughts about the 'concept' described in this book.

As a Financial Advisor, Business Consultant and Coach + having had over 20 years experience as a Network Marketing//MLM professional [a business model I respect] - I must confess that at first, I was very, very 'skeptical' of Suzanne Kincaid's Investment strategy as explained in her book.

Much of what I read seemed to quarrel with some long-standing beliefs I have had about both business and investments in general - and about MLM in particular. I'm extremely cautious by nature (as my clients expect me to be).

As well, since I'm on the Board of Directors - as Canada's representative - for the D-R-A (MLM-Distributor Rights Association) - a global non-profit organization which protects the rights of Network Marketing distributors everywhere - I probably tend to do more extensive due-diligence than most :-)

However, after ordering her book from Amazon.com (in hard copy) - and really studying it - and after visiting her InVeStworks Website many, many times - and learning of her outstanding reputation, of her high integrity, her principles and values - and then speaking at length with her on different occasions - it all began to 'click' for me.

Once I understood this concept in INVESTMENT terms - I understoodit. In fact, MLMrs especially, need to be very careful NOT to equate this strategy to the typical MLM Home Biz - it's not.

This is an 'Investment' Home Business - one that just happens to select a number of small Affiliate companies [at first] for its revenue streams - in the same way that a Mutual Fund selects a broad base of 'Brick & Mortar' companies within it's umbrella.

In any event - not only could I then see the simplicity and beauty of what Suzanne Kincaid had developed + the enormous financial potential - for anyone who would truly 'commit' to, and stay with it - I also saw her larger vision, and I could understood the much "bigger picture" behind this new (to me) concept called InVeStworks.

In my opinion, this is a brilliant idea for creating what I call - 'Principled Prosperity'.

It's a revolutionary way for the masses to not only become financially secure - but for them to also touch the lives of others in a special way - to fund worthy causes - to make our world a better place.

I am one who absolutely abhors 'hype' - but I must say, I enthusiastically endorse Suzanne's cause here.

She has developed a simple but powerful "hybrid" program which is quite remarkable. It consists of a "group" of Multi-Affiliate businesses (a MIX of small 'Internet' businesses - virtual companies) under one Roof. These companies are held 'within' an INVESTMENT Business Strategy / concept (InVeStworks).

To me, this Home Biz idea looks very easy for people to participate in - it's very affordable for them (at only $1.00-$1.50 per day) - and it appears to have the potential for an exceptional ROI (Return On Investment) - as well as giving the protection of not having all their eggs in 'one' basket.

This Vehicle would seem to meet the 2 primary and critical tests for creating Wealth and Financial Freedom:

==> (1)- Leveraging of one's time, effort and money;

==> (2)- Creating 'multiple' streams of ((passive)) income, for diversification and safety.

I absolutely give this book [and concept] a 5-Star rating.

Sincerely,

Peter Arnold, CLU, CFC / Founder
Business Achievers Academy / Canada

I first read "Financial Freedom on $1 a Day" by Suzanne Kirkland Kincaid, at the beginning of May, 2006 and am pleased to say that it is already paying for itself with me. I'll share with you some of my observations and experience:

I have tried various MLM programs ranging from vitamins to cell phone service to legal services and dropped out within a year on every one of them. I couldn't keep up with rah-rah meetings and conventions, product purchases, negative responses from my friends, etc. The main thing about all of them is that the money goes to the top echelons and very little comes to the networkers. I experienced high levels of frustration with them.

When Suzanne's book came to my wife's attention, I said, "Oh, no, not again!" Margaret was inspired by what she had heard and said I should just read what Suzanne had to say. We called Suzanne to get first-hand information on the book and the program and had a wonderful conversation that lasted over an hour. Suzanne explained her premise for the Investworks plan and how simple it was and how inexpensive it was. What I especially liked hearing was the exclusion of greed, fear and competition from the mix.

In short, we decided to give it a try. You can read all of the reasons to try this investment model in "Financial Freedom on $1 a Day". Here is what happened to us:

We started in early May. Suzanne's book helped us through the procedures for registering with three small affiliate companies. They showed us how to bring in others and they filtered other people to us as affiliate partners so that we could hit the ground running. It is wonderful... It is all for one and one for all!

We partners help each other and have become friends who have not yet met face to face, but I know we will meet. We keep in touch by phone and with e-mail.

In just 5 weeks, we became self-funding with just one leg of partners growing to 7. This is not a get rich quick scheme. It will take time to make a lot of money, but it will pay for itself very quickly if you generate 3 partners who will each generate 3 partners, etc. That is all it took for us and we are making a tidy profit already... not a lot, but we feel like winners with our progress.

Give it a read... I think you'll like it...

Dr. Stephen M. Van Coops, Ph.D.
Sumaris Center
Lake Havasu City, AZ

Much like Gary Hamel's book The Future of Management, one needs to read this book with an open mind. It is an exceptional book and one that I am giving away to my clients this coming Holiday. It is thought provoking and enlightening. Above all it stresses that companies have a need above profit. That profit is the score, not the game itself. Perhaps had the management of Enron and others of that ilk truly believed in a purpose beyond profit, corporate America would not being wearing SOX today.

There's a difference when you fly Southwest vs. United. You feel different shopping at Costco than you feel shopping at Wal-mart. Why? That question is explored and answered in the book Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Raj Sisodia, Jag Sheth, and David B. Wolfe. This is one of those books that will cause you to think about why you feel as you do towards certain companies, and how those feelings translate into real profits.



Contents: A Whole New World; It's Not Share of Wallet Anymore - It's Share of Heart; New Age, New Rules, New Capitalism; The Chaotic Interregnum; Employees - The Decline and Fall of Human Resources; Customers - The Power of Love; Investors - Reaping What FoEs Sow; Partners - Elegant Harmonies; Society - The Ultimate Stakeholder; Culture - The Secret Ingredient; Lessons Learned; Crossing Over to the Other Side; Acknowledgements



On Wall Street, companies are usually judged on their profit. Squeeze as much out of your business as you can, cut costs wherever possible, and make sure you meet your numbers. To be sure, plenty of companies are successful under those rules (such as Wal-mart). But when you look at their performance over the last few years on the stock market, returns have been stagnant or have trailed the field. The alternative way to run a business is as a "firm of endearment" (FoE). These companies have a passion for what they do/sell, they have a strongly defined purpose for what they want to accomplish, and they look to contribute to society in more ways than just the quarterly dividend to shareholders. These FoEs, like Costco, Whole Foods, Harley-Davidson, and others, include stakeholders to mean all parts of society that they touch... shareholders, employees, the community, etc. The focus isn't on pure profit, but instead on contributing to the well-being of all the stakeholders. That's why a company like Costco can afford to pay their employees a living wage, have low turnover, and *still* turn a substantial profit. They have captured the hearts of their customer base, and that base will go out of their way to shop at Costco whenever possible. That's also why a company like Ikea can propose a new location and have nearly universal acceptance in the community, while a new Wal-mart location brings out protesters in force. There's obviously a lot more that differentiates FoEs from their counterparts in the marketplace, but once you recognize an FoE, you'll understand why they are successful by *not* following the same formula as everyone else.



It's tempting to think that all the FoEs covered in this book can do no wrong. That's not the case. JetBlue was/is an FoE that badly damaged their reputation during the winter when storms caused massive cancellations. It even led to the resignation of the CEO. Like other business books of this genre (In Search Of Excellence, From Good To Great), only time will tell how these companies will fare over the long term. It may well be that a decade from now, the stars of this book will have all fallen to the wayside. But I would venture to guess that the companies covered here will have a much larger margin of forgiveness than would other companies that are just focused on the next quarter...



This is a book that is highly recommended for anyone running a business. It should cause you to rethink the factors of success for your company, as well as point you in directions that could lead you to become an FoE in your niche.

This book identifies a batch of companies that have oriented their business model to providing a superior feeling in the minds of their customers. In many cases I absolutely agree with them.

Wegman's supermarkets for instance presents an excellent shopping experience. I particularly love their cheese department where knowledge people stand ready to discuss their magnificant array of choices and even to giving you samples to taste seemingly without end or sales pressure. In turn I buy far more cheeses than I would otherwise. We both win.

But then they turn to Wal-Mart and repeat a litany of alleged problems with employees, suppliers, and communities. My own experience with Wal-Mart is limited to one store in the small town where I live. But my experience doesn't match the alleged problems. I go there, the people, from the greeter at the door to the most junor sales clerk are friendly and willing to walk halfway across the store to help me find something. I talk to people who work there (away from the store) and they universally say that it is the best job they've ever had. Does the Wal-Mart experience depend on the store? Are the alledged problems just that, allegations? And for that matter, does every Wegman's have such an excellent cheese department? And what about Microsoft? Everyone (nearly) uses their products and most people hate the company. What does this say about their future? I guess we'll just have to watch and see.

This is a book that describes one way of doing business that has worked for a lot of companies. It provides a good insight into what these companies do.

What is a Firm of Endearment? The authors argue that their example companies share a common set of core values, policies, and operating attributes which include:

1. aligning the interests of all stakeholder groups (customers, employees, partners, investors, and society) rather than seeking profit optimization

2. below-average executive compensation

3. open-door policies

4. employee compensation and benefits are above average for their industry

5. above-average employee training

6. empower employees to satisfy customers

7. hire employees who are passionate about the company's purpose

8. humanize customer and employee experiences

9. enjoy below-average marketing costs

10. honor the spirit as well as the letter of laws

11. focus on corporate culture as a competitive advantage

12. are often innovative in their industries

Companies identified include extensive examples drawn from Commerce Bank, Container Store, Costco, Harley-Davidson, Honda, IDEO, IKEA, jetBlue, Johnson & Johnson, Jordan's Furniture, New Balance, Patagonia, Southwest Airlines, Starbucks, Timberland, Toyota, Trader Joe's, UPS, Wegmans, and Whole Foods.

These companies are often contrasted with Wal-Mart and the Good to Great Companies identified by Jim Collins in 2001 in terms of stock price growth.

The authors argue that there is a new level of consciousness emerging that rewards those who do good while doing well. The implication is that all firms should shift to stakeholder optimization and the cultural values identified in the example companies.

While they don't make this argument, it's clear that the authors have identified many of the mindsets that lead a company to seek optimizing results for all stakeholders.

Before you assume total cause and effect, I would like to raise some issues not fully addressed in the book:

1. This is an after-the-fact evaluation. As such, (like Good to Great), we may mostly be seeing what the leaders are proud of . . . rather than what caused their success. For example, Southwest's success is focused on their corporate culture. But the company also has a better business model than almost any other airline (Ryanair's is better) and does a better job of fuel cost hedging than any other U.S. airline. Those factors aren't mentioned.

2. These companies are almost all in consumer products or services. A class of socially conscious consumers has sprung up who look hard for such firms. It's not clear that OEM and industrial buyers have evolved their preferences nearly to the same extent. So many of the lessons may only apply consumer goods and services (except for those validated by Gallup for having a motivated and effective group of people working for you).

3. Almost all of these firms are highly effective business model innovators who have gained enormous advantages over competitors who seldom innovate their business models. As a result, they can afford practices that may or may not pay off in profit without incurring any negative reaction. The next business model innovation will pay for the cost.

I was surprised that this book didn't look at the study I made from 1992-2001 that identified continuing business model innovation as the single best factor for explaining high levels of corporate performance (see The Ultimate Competitive Advantage). The books share some examples in common (including Jordan's Furniture and Timberland), but many of FoE's examples are also superior business model innovators (Amazon, BMW, CarMax, Caterpillar, Container Store, Costco, eBay, Google, Harley-Davidson, IDEO, IKEA, jetBlue, Patagonia, Starbucks, Trader Joe's, UPS, Wegmans, and Whole Food).

4. It often pays better to serve stakeholder interests than to ignore them. Why? Because ignoring stakeholders often burdens both the company and the stakeholder with costs and experiences that neither want. This economic case for stakeholder focus isn't fully developed outside of the customer arena.

5. The book emphasizes sustainability, but much of that argument is built around companies disappearing from the Fortune 500 (something that happens whenever a merger happens . . . which doesn't mean that the organization goes away, just the corporate headquarters in most cases). In the research of my students on environmental sustainability (see Hiroshi Fukushi's work, A Strategic Approach to the Environmentally Sustainable Business, for example), it's apparent that making the environment cleaner than when you touched it is economically advantaged in most situations. The idea of sustainability is based on the outmoded notion of not doing too much damage rather than finding profits in making the world better than you found it.

But it's a good book that creates more questions than it answers. This one will probably stimulate some more careful thinking in the area of where seeking to be more considerate of others is going to create better results as well as better sleep.

In the Prologue, when discussing The Age of Transcendence through which the contemporary business world is now proceeding, the co-authors (Rajendra S. Sisodia, David B. Wolfe, and Jagdish N. Sheth) suggest that it is "a cultural movement in which physical (materialistic) influences that dominated culture in the twentieth-century are ebbing while metaphysical (experiential) influences become stronger. This is helping to drive a shift in the foundations of culture from an objective base to a subjective base: People are increasingly relying on their own counsel to decide what the truth is...That shift acknowledges a long-suppressed idea in a world largely guided by Newtonian certainty that chemistry Nobel laureate Ilya Prigogine says is scattering to the winds: Ultimately, everything is personal."

Thus do the authors establish a frame-of-reference for the thesis of their book: That each stakeholder in an organization tends to thrive best when all stakeholders thrive. That is, no stakeholder group is more important than any other. "It is disciplined dedication to the well-being of all stakeholders that separates firms of endearment from their competition." Stakeholder relationship management (SRM), the authors suggest, can achieve and then sustain superior business performance that, in turn, will create n a decisive competitive advantage. They are convinced that SRM business models will increasingly be seen "as the most efficacious way to achieve sustained superior business performance in years to come" but only if (huge "if") the interests of all stakeholder groups are brought into strategic alignment.

Two Questions: Are all stakeholder groups of equal importance and do they have the same interests? Also, are all members of a stakeholder group (e.g. shareholders) of equal importance and do they have the same interests? These questions occurred to me as I read the first chapter, especially the brief discussion of the "distinctive" core values, policies, and attributes that firms of endearment (FoEs) share in common. Eventually, Sisodia, Wolfe, and Sheth provide answers to these questions, answers best revealed within the narrative.

If indeed "endearing companies tend to be enduring companies," how do the 28 FoEs that "made the final cut" for this book compare with the 11 companies praised by Jim Collins in Good to Great? "Over a 10-year horizon, FoEs outperformed the Good to Great companies by 1,026 percent to 331 percent (a 3.1-to-1 ratio). Over five years, FoEs outperformed the Good to Great companies by 128 percent to 77 percent (a 1.7-to-1 ratio). Over three years, FoEs performed on par the Good to Great companies: 73 percent to 75 percent." (FYI, there are no duplicates on the two lists.) As with the exemplary companies discussed by Thomas J. Peters in Robert H. Waterman, Jr. in In Search of Excellence, not all companies on any such list continue to meet the criteria that were the basis of their initial selection.

For me, some of the most interesting material is presented in Chapter 11, "Crossing Over to the Other Side." At one point, the authors cite Oliver Wendell Holmes's observation "I would not give a fig for the simplicity this side of complexity but I would give my life for the simplicity on the other side of complexity." They then quote one of my favorite passages in James O'Toole's The Executive's Compass:

"To move beyond the confusion of complexity, executives must abandon their constant search for the immediately practice and, paradoxically, seek to understand the underlying ideas and values that have shaped the world they work in. Managers who clamor for how-to instruction are, by definition, stuck on the near side of complexity."

According to Sisodia, Wolfe, and Sheth, the big challenge of the times is to transcend the zero-sum mindset because, given the profusion of new opportunities, absolutes (by nature limiting) are found everywhere on the near side of complexity. "They emerge from people's perennial quest for pat solutions, or `silver bullets,' as they are sometimes described. This is a key point because, as Sisodia, Wolfe, and Sheth explain, a zero sum mindset leads to the conclusion that one stakeholder group can only benefit at the expense of the other stakeholder groups...However, opportunities increase by an order of magnitude when the mind breaks free of zero-sum thinking."

There are specific reasons why endearing companies tend to be enduring companies and one of the most important is their having "the ability to transcend ruthless competition and embrace the fruits of cooperation [which is] the essence of evolved humanness."

Those who share my high regard for this book are urged to check out Bill George's Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value and his later book, True North: Discover Your Authentic Leadership, co-authored with Peter Sims. Also Michael Ray's The Highest Goal, Adrian J. Slywotzky's The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs, Enterprise Architecture As Strategy: Creating a Foundation for Business Execution by Jeanne W. Ross, Peter Weill, and David Robertson as well as Ram Charan's Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't, Lynda Gratton's Hot Spots: Why Some Teams, Workplaces, and Organizations Buzz with Energy - And Others Don't, Robert J. Herbold's Seduced by Success: How the Best Companies Survive the 9 Traps of Winning, Jack Alexander's Performance Dashboards and Analysis for Value Creation, and Michael Useem's The Go Point: When It's Time to Decide--Knowing What to Do and When to Do It.

This is an outstanding read. I will not look at a fire engine, firefighter or the FDNY in the same light after reading this book.

Always managing and being a firefighter in parallel never truly made me a better person. Now after having read Salka's book and truly understood my management style and applying Salka's hints, I feel I am truly a good manager. My staff has noticed the change as has my senior managers. I have passed the book along and regularly mentor my newer managers with this book. Do not pass this book up!

As an officer in a volunteer fire department and having a real world management job, I was able to use everything this book gave me. At first, I did buy the book to be a better fire department officer but I found myself using many of the principles in everyday business life. This book is one of the easiest educational reads I've ever experienced. Hope everyone else enjoys it as much as I did.

The New York Fire Department (FDNY) seemed a company of heroes in the months after September 11, 2001. Later, when investigations revealed the enormity of the blunders and the degree to which petty political infighting had literally doomed firefighters to death, the FDNY lost a bit of its luster. But FDNY traditionally has a core of strong leaders, and John Salka is one of them. In this book, he shares his leadership philosophy. It's no slur to observe that this is a leadership book for firehouse buffs who are as interested in firefighter yarns as in leadership. The leadership principles outlined here are sound but not new; what is fresh is that the author illustrates those principles with fire fighting stories, clearly far more interesting than war stories from accounting - even if a bit remote from most people's everyday business reality. After all, few business people risk their lives in their daily work, and probably no business has the esprit de corps of a firehouse. We recommend this book to business people across the professions. The ride inside the fire truck will keep you engrossed in its solid leadership lessons.

Salka's advice is modeled on the leadership lessons of the New York City Fire Department. He takes many of the basic principles of effective leadership that are used to define the officers of FDNY and applies it to real life situations that can be used at any level of leadership by comparing these situations to those faced by the firefighters and their daily battles.

This book's real strength comes from Salka's approach: he writes to the front line supervisor/manager, the folks who are often on the first tier of management. While many books, as good as they are, assume that the reader is in a position to affect policy and choose their entire team, "First In" speaks to managers whose responsibility is the daily performance of the staff.

In addtion to great advice that can be put to practical use by leaders at any level, Salka regails the reader with colorful stories of the men and women of the FDNY. Overall, a great read.

I was almost saddened when I finally ended reading the last chapter of this work, because it was so interesting and, as one reviewer put it, "a deceptively simple book".

This is a really entertaining book that starts with demolishing some usual misconseptions about value investing and the (in)famous Efficient Market Theory. Then it explains to reader why most of the hot money in Wall Street is almost incapable to find bargain price stocks and finally Mr. Mizrahi tells reader how to find bargain priced treasures himself. The examples Mr. Mizrahi uses are so simple and novise-friendly, that you can read them without any prior knowledge about the subject and still understand them quite well.

"It is not risky to buy securities at a fraction of what they are worth.", said Warren Buffett once. This book is so valuable that it will propably sell at a fraction of what it is really worth too.

Most books on value investing just give qualitative information on what's important and recommend not "paying too much" for a stock. This book gives specific guidelines in both of these areas.

You will either get Charles Mizrahi's book in the first 10 minutes or you won't get it. This is a book for those rare stock market investors who invest based on rationality and by first figuring out what an investment is worth and then trying to buy it at a discount to its value. Although titled Getting Started in Value Investing, don't let it fool you because it is also for the very seasoned value investor. Charles is a masterful communicator sprinkling many stories and anecdotes throughout each chapter. One of the best things about this book is it is easy to read and understand, which is the best compliment an author can get, particularly when explaining complicated investment ideas. All true value investors should make this book part of their library and place it in-between Benjamin Graham's The Intelligent Investor and Phil Fisher's Common Stocks and Uncommon Profits.
- Robert P. Miles, author, The Warren Buffett CEO

This is my first book on value investing. I am a person who is typically skeptical of fads and don't like to follow the flock. This book presents basic investment ideas that APPEAR sound and proven - to a skeptical person.

I you are looking for where to put your money and want to do your homework, this book will convince you that value investing is the way to go... and because it is not based on the hype of the moment, I like the idea.

I'm writing this as someone who is new to stocks and is interested in "value investing."
Mizrahi shares the basic concepts of value investing, how great value investors have succeeded in the past, and how individuals can make wise choices in their stock purchases.
His writing style is easy to understand and he gives great advice about how to build a "buy and hold" portfolio. He suggests holding your stock for years; not trading at every whim.
I highly recommend this book for anyone that is beginning in stocks or is interested in learning about value investing.

Geez, the management folks at VW are a bunch of arrogant bastards - much like the folks at Ford, GM and Daimler Chrysler. This book is a great history and a really interesting and enjoyable read.

I'm an avid VW driver, and when I saw this book I had to read it. It's great! The VW story is incredible, I never would have guessed that there was so much interesting history there.

The references to the advertising brought back some good memories. I remember each ad and how great they were.

A dfinite must read!

J.

I'm a die hard VW loyalist now. So when I saw this book I had to see what it was all about. Incredible story! Very well written!

It was incredible to read about all the things that went on within and without the company, it helps to understand the car a lot better :) If you're at all interested in VW's or car company history in general, this is a must read.

This is a top of the line book. It takes the reader through the history of Volkswagon in America. It speaks of the successes and failures and takes the reader behind the scenes to see how the company was/is run. Due to the history of Volkswagon, the book is entertaining and hard to put down. Kiley does a wonderful job of telling the facts in an interesting way. At times though, it does focus a lot on advertising which is both interesting and tedious. Although it can be hard to keep all the dates and people straight throughout the book, the experience of reading the book is fantastic. This is a great book for those who know a lot about cars and for those who are just merely curious.

This is a top of the line book. It takes the reader through the history of Volkswagon in America. It speaks of the successes and failures and takes the reader behind the scenes to see how the company was/is run. Due to the history of Volkswagon, the book is entertaining and hard to put down. Kiley does a wonderful job of telling the facts in an interesting way. At times though, it does focus a lot on advertising which is both interesting and tedious. Although it can be hard to keep all the dates and people straight throughout the book, the experience of reading the book is fantastic. This is a great book for those who know a lot about cars and for those who are just merely curious.