Economics Books

if you are already in filmmaking you might know all that this book covers. if you are not, i don't see how this book could help you to get in. maybe if you have no idea of what you want to do in the business... but even than...

The book is great. If you want to get in the to industry (that's what people call the film industry in Southern California), buy the book. It gives a complete break down of all the people that are required to make any movie. So next time when you watch the ending credits, you'll know what a key grip, best boy, art director, first assistance director does and be able to tell your friends as they walk out of the theater asking, "What's a best boy?"

It was informative and not at all boring. A must-read for those who are new to the Industy. Explains the steps of advancement for nearly every job in the entertainment industry. Excellent resource for goal-setting/ career management.

I purchased a number of "get into film/hollywood" books and this one was by far the most helpful. While it doesn't have much of the typical career advice (how to write your resume, cover letters etc.), which are better covered in more general job hunting books, it is the perfect book to read to get a sense for the jobs that do exist in Hollywood. If you're interested in the industry, but find it something of a "black box" or are unsure exactly what type of position to try and look for, this book is the ideal starting point. Levy walks through the entire industry, from agencies to studios, to actors, directors, costume designers etc. Given the wide canvas, none of the positions are covered in too much detail, but I think the book ideally serves as an excellent starting point from which to know where to pursue more information.

Finally, the tone of the book is excellent - one of excitement and encouragement. While it's a small point, dry and depressing hollywood career books abound - it's refreshing to find one that's has an enthusiasm and optimism to match your own.

I am an entertainment buff and I thought this book was great for people who want a survey of jobs they can pursue. It gave an in depth look at a lot of the positions in the film business. If you want a general look at the possible jobs, get this book. If you are more interested in television, this book is a great start, but it doesn't say anything about that since its primarly about film so look for another book for further reading. I would recommend this book for anyone who wants to break into the business, it was really helpful for me.

This is a great book to start with if you are thinking about a career in Hollywood. The author gives a great overview of the business and makes sure she explains herself well. An easy read. Highly recommend!

This book is a great addition to this author's other work - a fact-filled compendium of documents and advice for producers and production managers that's simply the best single book about making films professionally.

This book is a bit different, dealing with the other things - personal drive, character, etc.

If you are in the business, you will find something here you didn't know!

My friend Mark Hansson wrote to me recently to recommend Eve Light Honthaner's The Complete Film Production Handbook (3rd Edition, Book & CD-ROM). Mark is a busy guy in `the biz,' having done almost a hundred films and TV shows, including episodes of Murder She Wrote, Fat Actress, Six Feet Under, as well as the features Dreamgirls and The Quickie (overlooked and much-recommended) - so his advice is key.

Turns out that Eve and Mark have been friends for a couple of decades, since they met on a film when Eve was a Production Coordinator. Mark read the first edition in galley form, long before it became a standard reference book at most studios and at many film schools. Eve's got another book out too: Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry.

While Hollywood Drive deals with more `esoteric issues,' The Complete Handbook is worth its price for the production forms alone: a CD Rom of almost 200 templates that can be customized and adapted for any film or TV show. Mark says, "I still use some of them today, such as the `Walkie Talkie Checkout List,' an active Word document that you can type into once it has been downloaded."

Eve herself has helped thousands of our industry colleagues, through classes and the group she founded - the Film Industry Network (FIN), which still meets once a month at Sony studios. Mark again: "I'm very proud of Eve and the second career she has found as an author and teacher. She's an extraordinary person. And no - I don't get royalties from the book!"

The Complete Film Production Handbook is a must-have for any producer, director, or production manager. Look for third edition on Amazon.com, and at Samuel French and Larry Edmunds bookstores.

You wouldn't know this book is a great marketing book and writers should read this one. The book focuses on the film industry but there is a wealth of information in here about marketing yourself that writers can benefit from. There are some great excercises you can use to start defining yourself and begin your publicity. Whether it is for your book, screenplay or yourself.

I just received this book today, and cannot put it down. Honthaner writes with such ease, it's almost as if she's sitting there discussing the entertainment industry with you. As a recent graduate and an intense drive to make it in Hollywood, this book suits all of my needs in seriously knowing the ins-and-outs of the business. I would definitely reccomend Hollywood Drive to anyone with a similar passion to want to know all and be in the mix of the entertainment industry.

I attended author Eve Honthaner's class at USC in 2004. Titled "Breaking In, Hanging In and Making It," the class gave me all the skills and tools necessary to make it into the film industry in Hollywood. Her encouragement and burning desire to help people succeed in following their dreams translates well from the classroom to the page. For those who don't have 6 weeks and $2,000 to spend on her enlightening course at USC, this book is a real bargain. If you are serious about pursuing a career in Hollywood, "Hollywood Drive" will teach you the importance of networking and all the other skills necessary to get your foot in the door. Using the tried and true methods of Eve Honthaner, I got my first job in Hollywood with Fox -- and many more to follow. I now recommend this book to everyone who dreams of Hollywood and has the courage to pursue that dream.

I finished this book in two days. It's a great look at all types of real estate and what has fueled (and continues to fuel) our love of homes and real estate.

In his 2004 book "Boomer Nation: The Largest and Richest Generation Ever And How It Changed America" Steve Gillon refers to a rather surprising observation from Paul Begala, hardly a conservative Republican, who opined that "baby boomers are the most self-centered, self-seeking, self-interested, self-absorbed, self-indulgent, self aggrandizing generation in American history." You will get no argument from me there and I was born in 1951! You remember the boomers don't you? These were the disaffected young people who were marching in the streets in the late 1960's. Well, a funny thing happened on the way to retirement. Millions of baby boomers have developed a condition that author Daniel McGinn refers to as "House Lust". And the epidemic is spreading to younger generations as well.
What are the symptoms of "House Lust"? If you are spending more than a few hours each week watching HGTV you are likely coming down with this highly contagious affliction. I hear that shows like "House Hunters", Designer's Challenge", "Flip This House" and "What You Get For The Money" can be extremely addicting. Daniel McGinn points to the meteoric rise in the popularity of HGTV over the past decade as a major factor in the real estate craze we have all experienced. Suddenly you realize that you are living in the wrong neighborhood or that your house just doesn't cut it anymore. Another symptom of "House Lust" is an aversion to anything small, outdated or used. Many of those in the market for a house today are looking for a home at least 3 or 4 times the size of the houses they grew up in. They also want homes loaded with just about every amenity imaginable. Daniel McGinn goes on ad nauseum about the myriad of options available to buyers today. Have you heard those commercials on the radio explaining how much happier life will be if you install new Corian counter tops in your kitchen? And then there is the debate about buying a brand new home as opposed to purchasing an existing dwelling and renovating. You will learn the pros and cons of each of these options. Perhaps the most disturbing thing I read in "House Lust" is the story of Dr. Debi Warner, the "Renovation Psychologist" hailing from the great state of New Hampshire. Dr. Warner has evidently carved out a niche for herself assisting embattled couples as they navigate the difficult road of home renovation. Renovating can be s-o-o-o stressful! Apparently there is a TV show in the works as well! In the latter chapters of "House Lust" there is much practical information to he had about other issues surrounding the housing industry. You will learn why so many individuals take a shot at a career in real estate and why so many of these folks drop out of the business after just a short time. McGinn also explores the issues surrounding vacation homes and time-shares. Finally, Dan McGinn examines the pros and cons of investing in real estate. I was quite surprised to learn how many people purchase investment properties they have never seen in states that are hundreds or even thousands of miles away. Sounds awfully risky to me.
At the end of the day I found "House Lust: America's Obsession With Our Homes" to be a fairly well-written and pretty informative book. Yet much of the subject matter greatly disturbs me. More than once I found myself muttering "What the heck were these people thinking?" when reading about some of the obscene amounts of money that people are willing to spend on building and renovating their homes. I hate the conspicuous consumption that seems to be in evidence everywhere you turn these days. And as author Robert Putnam so aptly points out in his seminal book "Bowling Alone" we all pay a price for such self absorption. Clearly, civic participation is at an all-time low as people withdraw from the public square and retreat into their not so humble abodes. It would appear that a growing number of us seem perfectly willing to sit back and "let the other guy do it." As their numbers continue to dwindle, once vibrant civic and religious organizations like the Elks, Knights of Columbus and the American Legion to name but a few are struggling to survive. Our communities are the big losers because many of the volunteer services that once were provided by these organizations have either totally disappeared or have had to be assumed by the government. Another extremely disturbing trend is that political parties are finding it more and more difficult to attract talented people to run for political office.
In the final analysis the American constitution guarantees each one of us the "freedom to be foolish". People who choose to spend outlandish sums on their homes should do so at their own risk. If things go awry these people have no right to expect the government to bail them out. Perhaps the painful lessons we are learning today will help to us all to curb our appetites just a bit in the future. "House Lust" is a great way to get up to speed on these fascinating issues. Recommended.

Great book! Easy read and very interesting. While I don't agree with some of his conclusions, this is a behind the scenes look at HGTV and what makes us so house focused. I love looking at houses, comparing houses, reading listings, etc . .. and therefore, I loved this book! Easy to read, fun read. For anyone that is looking to buy, looking to sell, looking to build, or looking to remodel.

I really enjoyed this book. It is extremely easy to read, has adequate footnotes for those who want to further explore any of the topics which the author covers, and in my opinion it incredibly accurately captures the fascination/interest/obsession (and yes, even lust) of many of us have for all aspects of activity regarding our homes (and those of our neighbors and even strangers). Whatever the reason (idle curiosity, planning a move, determination of the value of your own home, interest in renovations), if you often peruse the weekly real estate section of your local paper, visit open houses just for the heck of it, often mentally decide how you would renovate or redecorate a home that you are visiting, can't resist checking out the neighborhoods where you vacation with the thought that it might be nice to have your own getaway abode there, or have graduated from watching THIS OLD HOUSE on PBS to being able to recite from memory the most watched shows on HGTV, this book is definitely for you.

Dan McGInn is a national correspondent for Newsweek. He has spent several years covering many aspects of the real estate boom that eventually assumed bubble type characteristics and is now undergoing the inevitable hangover of a correction, which will hopefully not morph into a crash. The tone and style of the book is illustrated by his examination of the traditional competition and envy (not confined to real estate), which he describes in his opening chapter about the Toll Brothers' subdivision in Potomac Maryland, aptly titled "Mine's Bigger than Yours". Other randomly selected chapters include commentary on such topics as "Fix-up Fever", the seemingly favorite neighborhood pasttime in some communities of remodeling cum expansion, and the whole mystique of often little used vacation homes that are usually very uneconomic investments despite their frequent justification on that basis. Included in that discussion is a very interesting overview of the operation of the timeshare industry for the uninformed such as myself, as well as the recently introduced luxury vacation option known as destination clubs (as epitomized by Exclusive Resorts, the largest).

McGinn has a keen eye and an engaging style; as the title of my review states, I not only found a lot of educational material (admittedly much anecdotal, but a lot of hard facts as well), but I also really had fun reading this book (as it appeared that he did writing it). So if you are a chronic addict with HOUSE LUST that cannot be cured, you will probably relate to much of the material in this book. But even for the more casual hobbyist (who can change the dial and for whom HOUSE HUNTERS is not "appointment television"), the new terminology alone to which you are introduced is worth the time and price of the book. One example - in Las Vegas a new home is as much a status symbol as a new car, and what is in other parts of the country simply considered an existing home being sold is for many individuals in that area a "used home" which carries as much of a second hand stigma as a used car. Other interesting topics include the monogamous vs. polygamist vacationers (as well as "staycationers"), renovation hell, home location "splitters", the risqué practice of "house humping' (I had no clue), as well as lots of insider lingo and shorthand.

He also touches on the topic of how technological innovations are changing both our lifestyles and our homes, and has a fascinating compilation of statistics regarding the growth in size of our residences over the past few decades. Finally, to complete his research he takes the local exam to obtain his real estate license and provides some insights into the profession of realtor as well.

My goal in writing this review has been to provide an intriguing overview of how successful McGinn has been in capturing in an extremely entertaining manner the quest surrounding what for many Americans is a (and perhaps the) central element of their pursuit of the American Dream, a home of their own (and then- the renovations and subsequent additions, and later a vacation home, etc., etc.) I hope that you enjoy it as much as I did.

The first thing that strikes me about Daniel McGinn's excellent first book, "House Lust," is how supremely organized it is. We get a very well-organized tour through the housing bubble via separate, tidy, punchy chapters concerning up-sizing mania, the new-house phenomena driving booms in locales like Las Vegas, fix-up fever, real-estate investing as a watching sport, rental properties, Realtor conventions and vacation homes/time shares. Each chapter gets just the right gist of what that particular piece adds to the overall market.

Furthermore, McGinn's effort is awash in credibility. Not only did he research house lust, he lived it. Among his many participatory exploits are his eyebrow-raising purchase of a rental property in Pocatello, Idaho (he used his book advance, much to the, umm, chagrin of his wife) and his pursuit of a Realtor license. In each case, the author's first-hand involvement greatly enriches the tale.

Of additional note are McGinn's efforts to keep the book relevant at the time of the sub-prime-fueled, foreclosure-laden bust of the bubble. The book was conceived mid-bubble. The market had clearly turned prior to publication. McGinn notes this dramatic shift and adds what I feel is an appropriate level of commentary about the implications. To that end, in his Acknowledgements section he mentions that esteemed economist and Newsweek colleague Robert Samuelson "provided generous advice on adjusting the book's tone as the housing market weakened."

Speaking of Newsweek, like many others I suppose, I learned of this book through the excerpt in that weekly. I've been a long-time (20+ years) subscriber. It's a delight to see how many colleagues McGinn credits by name and how many he counts as friends. It's a workplace that seems very family-like and collegial. In the wake of a significant buyout of many of Newsweek's longtime writers, it leaves me a bit melancholy. This is the downside of the web revolution and rapidly plummeting print circulations: the busting up and atrophying of great talent pools like Newsweek is a most unfortunate thing for readers like me...and it seems for people like Daniel McGinn, a generous journalist who understands how a place like Newsweek molded him.

I own the original copy book this guy wrote back in the early 70's and found it to be both practical and enjoyable to read. For perspective, I develop and sell land. And I share his "treat your neighbors well and enjoy life" philosphy.

This new book has a lot of his personal history which many people looking for practical advice may not enjoy. But I enjoyed them. And mixed in with that history are absolutely great land ads he wrote. They could be used today and still be highly effective. I know I'm borrowing from them.

The rest of the book has lots of practical advice for people who want to buy and sell land from the developers stand point. He keeps it simple. And useful.

Overall, a real treat for me.

I am a real estate agent and I roll people's IRA or retirement funds into well chosen California Real Estate and I want to express just how great this book is. I love it! For anyone who wants to retire comfortably, I really recommend this book. It is so well written and it is very common sense. I look so forward for the new book "The Habitual Millionaire"

I especially enjoyed this book because I was a small part of the country property business when I lived in the Washington D.C. area 40 years ago during the 60's. As a salesman, I sold many of the properties developed by B.K. Haynes to enthusiastic and highly satisfied buyers. My work was made much easier when excited customers asked to meet the person who wrote "those wonderful ads." Haynes has the remarkable ability to form pictures in the minds of those ad readers looking for country property. They became doubly excited when the properties they looked at were exactly as he described them and precisely what they were hoping to find. His inclusion of world historical events in this book is a valuable tool that hopeful property developers might use to gauge the state of mind in prospective buyers. The How To features in this book are so clearly defined that readers should have little difficulty adapting them to their own property development efforts. With an entertaining narrative writing style, B.K. Haynes delivered what was promised in the book's title. He explained exactly "How I Turned $50 into $5 Million in Country Property - Part Time.

We recommend anyone who is interested in purchasing country property, even for personal use, to read this book. B. K. Haynes offers a lifetime of selling and investment knowledge with amusing stories thrown in! A great read, and a terrific teaching tool for all interested in land investment.

Ahmad and Linda Kangarloo, Middletown, Virginia

I bought BK Haynes book because he is from my home town and I thought it might be interesting. I am so glad I did! Not only does he share his life story but he also shares the secrets to how he went from being a poor kid in DC to being the multi-millionaire he is today. And the best part about it is that I can do the same thing! Mr. Haynes did not let small obsticles (like lack of funds) keep him from realizing his dreams. He is an inspiration and model that I plan to immulate.

This is the best book on marketing I have ever read. Since the first time I picked it up more than 9 years ago (it was published in 1997 but I found it on clearance at a Book Warehouse about a year after that), I have re-read it every year. I've also bought about a dozen copies, which I've lent out. Sadly, as I was looking at my bookshelf today, 10 of those have not come back. That's okay. I'll buy more. In fact, I'm giving away copy #11 tomorrow to the new athletic director at my alma mater. No matter WHAT you sell (but especially if you're in sports marketing), this book (and it's sequel, Marketing Outrageously!) are well worth your time and money.

Jon Spoelstra has come out with a marketing guide that will help every marketer become more successful. From his rubber chicken tactic to his ideas on hiring - this simple, yet effective course in marketing will take your business to the next level. Even though most of this book describes sports marketing - every business can benefit from Jon's strategies.

It is an excellent book. If you are new to marketing technique, you'd have a very good lesson by reading this. If you have been working in marketing for years, still, READ IT coz the author not only shares his real-life experience with you, but also REMIND you with something you have missed and not thinked of.

Marketing, Employee mentoring, Management...you can find everything from this book...

I would recommend this book to ALL people. Because it is helpful if one day, you were the product that needs jump-start marketing technique. (I am applying them to my job profile now)

trust me...this book is a MUST for everyone.

Spoelstra's sub-title, "How to Market a Product Nobody Wants," is a bit of a misnomer. For me, that conjers up the negative stereotype of the salesman/marketer tricking you into buying something you don't want. Inside the book, Spoelstra's concept clearly is the polar opposite of that. He should have called the book, "Making Your Product into Something People Really do Want: a Broader Definition of Marketing."

Once you're inside the book, Spoelstra presents a litiny of ideas that are obvious once presented to you, but often seem counter-inuitive without some assistance seeing them. As a marketer in a larger firm, I've run into a lot of the same resistance as Spoelstra and have found that if you can break down the resistance, his ideas really do work.

Overall this is a practical guide, not just for marketers, but for anyone who runs a business. Highly recommended.

Eskimos have all the ice they need and presumably don't perceive the need to get any more, let alone buy it. Joe Spoelestra illustrates how to take that ice and turn it into something desirable (a Slurpee) for example, or bundle it with something that makes it desirable - a sled and a lift to create an experience to sell.

Joe details his experiences, primarily in sports marketing. They are especially applicable to those in the entertainment and service industries but can be applied in virtually any industry. The book is full of new ideas, fresh insights, and ways to repackage that which nobody wants in such a way as to change the customers' perception of value and create a compelling value proposition.

The book is much better than this review. :-) Pick it up, read it, enjoy it and act on it. "Ice to the Eskimos" will give you fast easy ideas that can be used to jump start your business!

This book presents some interesting concepts on Process Design and Performance.

Don't let the date this book was published influence your decision to buy - it is timeless. I am on my second copy of this book and would characterize it as the best book on business process management that has ever been published. This is "The Book". Everyone I know in the Business Process Management field has this book. I recommend it to every client and every business improvement team member that I work with.

The information contained in this "gem" can help anyone involved in process improvement. Consultants, executives, managers, process team leaders, process team members - it doesn't matter whether you are working in manufacturing, finance, logistics, sales or human resources. It also doesn't matter whether you are new to BPM or have been in the field for 20 years. This book will change the way you think about organizational structure and approaching business process.

Trying to characterize what parts of the book were best, would be like trying to dissect what parts of the blue sky you like best. It is all great stuff - each chapter is better than the next, and will help you understand what needs to be done to make business improvement initiatives work. It is well written, easy to understand the concepts, with hundreds of useful illustrations and models to learn from.

I would give this book 6 stars if I could ...

This book will survive the trends, since most of the trends are based on the principles in this book. The names will change (Quality Circles, Just In Time, TQM, Re-engineering, Six Sigma, ...), but these principles and how well they are implemented will determine a companies' efficiency and quality.

As a business process and systems analyst, I have used the techniques in this book extensively to document existing and proposed processes and systems.

The diagramming techniques ensure thorough identification of all relevant interfaces and will assist in identifying those frustrating and toxic business processes that defy verbal description, but once diagrammed, seem to become clearly understood. I cannot count how many "Ah-ha" moments I have seen when confused managers, too deep in the trees to be able to see the whole forest, finally see the problems with their business laid out in clear pictures drawn with the techniques taught in this book.

This is by far the first book that dealt with process improvement and change from all angles. This book provides examples that will help the novice in preparing and implementing change. Packed with examples and worksheets to guide the reader thru the whole process. However, since it was written in 1995, this book does not cover prevailing technologies but is still useful in understanding the foundations for change. If you are looking to implement business process change/improvement, read this book in conjunction with a more recent book by Paul Harmon "Business Process Change" who happens to be a student of Mr. Rummler. Paul Harmon's book cover such topics as CMM and Six Sigma when implementing process change.

It has been my good fortune to read this book. This could free you as you leap into the world of real estate in cyberspace. As a provider of internet related services to realtors, I found this book to be practical and well written to focus on creation of your web site, getting found - which normally means it's easier to pay per click. Get started and sending effective emails. As a self promoted internet optimization junkie, it's easy to understand and explains how things work, really there is no mystery to search engines, keywords, and meta-tags. Even the sales-focused agent who leaves the details to his marketing people and technical assistants will want this book - to give to them to read.

I have seen no other book devoted to the internet and real estate. This book is loaded with good information on setting up a web site for your real estate interests or business. The book is written that even a person unfamilar with the technical aspects of the internet can benefit from this book. This book written in 2001 is up to date in the ever changing world of the internet. There are tons of web sites listed in the book, which if that was all there was in this book would be valuable. Ideas on the content of your web site is provided, as well as a chapter on email. Conventions with email, and even email etiquette. Anybody involved in real estate, whether an agent, broker, investor, or an individual buyer and seller of real estate will want to read this book. And don't forget about landlords and property manager, who should also have a web site. One advice given in the book is that everywhere that your phone number is printed so should your email address. I would only add to that also your web site URL.

I have seen no other book devoted to the internet and real estate. This book is loaded with good information on setting up a web site for your real estate interests or business. The book is written that even a person unfamilar with the technical aspects of the internet can benefit from this book. This book written in 2001 is up to date in the ever changing world of the internet. There are tons of web sites listed in the book, which if that was all there was in this book would be valuable. Ideas on the content of your web site is provided, as well as a chapter on email. Conventions with email, and even email etiquette. Anybody involved in real estate, whether an agent, broker, investor, or an individual buyer and seller of real estate will want to read this book. And don't forget about landlords and property manager, who should also have a web site. Personally I have 2 web sites and of course email; and there will come a time if it has not already happened where, you will not be able to operate in this business without either. One advice given in the book is that everywhere that your phone number is printed so should your email address. I would only add to that also your web site URL.

I am a Realtor in South Florida who has just taken my buisness online.I was interrested in doing some reading on the subject and read many,many book reviews.I have to tell you I ordered this book"Internet Marketing in Real Estate"this book is unbelievable not only are they insightfull but they give you the address's to the sites with the information that they are discussing.If you you are even thinking about bringing your buisness into the year 2000 this book is a must have!Laura Pearlman

Attention Realtors, Buy This Book: "Internet Marketing in Real Estate," by Barbara Cox and William Koelzer. Don't just buy it, read it. It could help your business immensely. It also could help you overcome your apprehension about all that World Wide Web mumbo-jumbo.

Finally, it could help to free you from the intimidation of all those salespersons clad in guru's clothing who conduct seminars and office meetings, touting the latest product or service that is claimed to be "essential" for your survival in the wild-and-wooly world of real estate in cyberspace.

It has been my good fortune to have an early look at this book published by Prentice-Hall. The authors, not real estate practitioners themselves, are both spouses of web-enhanced Realtors in South Orange County.

They know whereof they speak, as both are active providers of Internet related services to Realtors, and they have both had the combat photographer's up-close view of real estate in the trenches. Their target audience will find the book both practical and appropriately written.

"Internet Marketing in Real Estate" consists of five parts:

"Creating and Building Your Internet Presence: Your Web Site"

"Getting Found" (the all-important section)

"Effective E-mail"

"Time to Get Started" (developing tasks, time-lines, and a budget)

Appendices

No technical expertise is presumed on the part of the reader. Each part that deals with Internet and marketing related concepts begins with a friendly "learning the language" section. A great deal of effort is made to explain to the reader, in plain language aided with illustrations, how things work in the initially mysterious world of Web sites, search engines, keywords, and meta-tags.

Textbook-like, "Internet Marketing in Real Estate" starts its sections with "the basics" and then develops the concepts that have been introduced. Sections end with exercises that encourage the reader to put his/her new knowledge to work.

The book also integrates related topics that are not Internet specific. Chapter 1 of Part 1 could be titled "Real Estate Marketing 101." It is important toward understanding Internet marketing concepts but that is because it is basic to marketing per se. Parts of the effective e-mail" section are straight out of basic composition. They are highly relevant.

"Internet Marketing in Real Estate" doesn't deal with all the issues that bear discussing. No book does. For example, the authors do not engage the serious questions that can be asked vis-à-vis the relative effectiveness of dollars and time spent on Internet marketing as opposed to other kinds of marketing. That is not their purpose.

When confronted with a new marketing medium, a businessperson (real estate or otherwise) must always ask the question, "If I adopt this, what will I stop doing that I am doing now?" (If the task - or the dollars - represents an addition to present efforts, rather than a replacement, then presumably it replaces something we were doing or spending in our non-business lives.)

To the credit of Cox and Koelzer, they present with great clarity the tasks and range of costs associated with various levels of involvement in Internet marketing. They provide the real estate businessperson with the information that will enable him or her to make an informed decision about this medium.

For those who have already decided that they want to make an effort at Internet marketing, the Cox and Koelzer book will provide an invaluable tool. Even the sales-focused agent who leaves the details to his marketing people and technical assistants will want this book - to give to them to read.

simply sophisticated and sophisticately simple, did the trick but if you are completely new to metrics, read it after christopher

Great introduction to the subject, but the notation is poor. By presenting the material without matrix algebra, the multiple regression analysis becomes a convoluted mess of summation notation. Additionally, matrix notation is adopted in more advanced texts, making in beneficial to learn from the start.

As the author says, the book is "aimed at undergraduates but it is adaptable to master's students". It will provide you with excellent and extensive real life explanations. What is better about this book is that you can redo every example in the book by using the online data that it provides with. This was it is easier what happens by experimenting. In that sense this book is superior to many others where you cannot see how the results of estimations came about.

There is only one thing to take into account. Although there are three parts to this book, the shortest one is time series. Its coverage will is therefore not very comprehensive if you want basic explanations like the VAR, GARCH models etc...
In that case, I would recommend the book New Directions in Econometric Practice by Wojciech W. Charemza.

Wooldridge's explanations are clear and useful. After a semester hacking my way through the dense brush of matrices in Greene's book, I realized I needed some help. Now I go to Wooldridge's treatment first, to make sure I understand the main concepts. Then I go to Greene for the detail, if I need to.

This books is excellent read. It builds good intuition, and is well suited for self-studying. It is also not too mathematical, no matrix notation, good for undergraduate students or as a review for graduate students. I can truly recommmend it.

I loved everything about this book. I particularly enjoyed the card deck. I was unable to put the book down once I got into it. I spent a weekend in a hotel room with this book and a notebook charting my next move in all areas of my life.

It's Your Move inspired me and got me up and moving. This book is a roadmap for anyone that is serious about going to the next level in their life.

Regardless of how old you are and how long you've worked, you can always learn new tools to make you more effective in life. A book that can add to your learning is It's Your Move - Dealing Yourself the Best Cards in Life and Work by Cyndi Maxey and Jill Bremer (Prentice Hall).

The general design of the book and plan is a series of 52 techniques, or "cards", that you can play in your life in order to improve your effectiveness in life. The techniques are grouped into a number of sets: preparation, attitude, visibility, style, presentation, listening, learning, balance, and flexibility. At the end of each chapter, you are instructed to "draw" one of the cards and start to apply it to your life. By not being able to pick and choose what you want to do, you are forced to examine possibilities that you may shy away from if given your choice.

If you've read books of this genre before, you'll recognize a number of the techniques... take risks, set goals, etc. But regardless of how many you've heard before, all it takes is one new idea to propel you forward. Maxey and Bremer have an easy style of writing that makes it simple to understand and incorporate the idea into your life. They also use actual personal stories to help the reader relate to the technique. All good stuff...

Worth reading if you're looking to make a change in your life...

This book was a real eye opener for me in many ways. It's down-to-earth format makes it easy and interesting to read. Within the 253 pages you learn how to enrich your personal,professional,financial and emotional strengths and how to vastly improve your weaknesses. It puts into words and organizes how to deal with almost any challenge one can confront in life and how to succeed and win at the same time. It makes sense! It's a blueprint to becoming or remaining proactive,powerful and self confident.

Although classified as a Business book, this title is really a self-help book. It was confusing for me as a reader, possibly based on my expectations.

Based on the subtitle of the book, I expected that I might see a card deck kind of format clearly presented. I imagined perhaps 52 great ideas that I could use to build my effectiveness. The fan of playing cards on the book cover reinforced that expectation. When I finally got past the pages of the publisher's advertising to reach the table of contents, I found that there were nine "hands," an introduction, a preparatory chapter, and a conclusion. Each hand (examples: attitude, visibility, style, listening, learning) in the table of contents has categories that highlight information and advice that would be helpful for anyone looking for some self-improvement help. There are graphics of success cards at the end of each chapter, but the graphics were not emphasized as well as they could be in the chapters. This is a design issue, rather than content, but the design affects the readability of the book.

Some "players" are introduced in the first chapter, representing composites of readers. The idea here, I believe, is that readers would be able to identify with these characters as they move through the book. These characters do stay with us through the book, but an army of other people pop in and out as examples in various vignettes. This parallel theme confused me as I was trying to follow the players and all the valuable advice being offered by the authors. The result of all these themes, a large number of call-out boxes, and a sans serif typeface made this book seem overly complicated.

Unquestionably, there is a lot of valuable advice in these pages, but be prepared to separate the book you'd like to read from the others that seem to be interwoven with it. The index, which appears just before the closing advertisements from the Financial Times, is helpful. The conclusion includes a survey with check-boxes that will enable the reader to focus on next-steps.

I've read quite a few self-help and business how-to books, and usually they are good for an idea or two. This one goes way beyond that, however. It has more helpful concrete information per square inch than any other business book I've read. I assumed I'd read this, then pass it along or resell it -- but no way! I'm keepin' this puppy. (Buy your own!)

If you want a reality check about the image you project at work, or some ideas about how to break the ice with the boss, or you need to figure out why your ideas just never seem to get the response you'd like at meetings, this book is definitely for you. It doesn't just tell you what to do; it describes a few ways to go about it, describes how each way might be perceived, and then walks you through some practical examples of how to go about trying something new.

I was surprised at how much information the authors included on topics that I hadn't considered much but that, by gosh, really do matter. A lot. This book comes at a topic from all different angles, and gives you quick fixes, easy things to do that are very effective, and also things you can (if you choose) build on if it's something that matters a lot to you. It is extremely thorough, in an easy-to-read way. For example, I've never really paid serious attention to clothes. I have the requisite business attire and know the "rules" -- nothing flashy, good tailoring. But I was fascinated by the discussion of color, different levels of business dress from formal to casual and what really differentiates each level (the unspoken rules that, yes, really do matter), a detailed and intimate talk about details you thought you could only count on a close friend for (bad breath and what really works and what doesn't, taking basic care of your fingernails), and a marvelously sensible talk about how to take care of different fabrics ("Between cleanings, wool garments should be hung out overnight before being put back in a closet. Wool is a resilient fabric and will return to its natural shape if allowed to breathe."). I found myself approaching my closet with new respect.

This is one of only a very few self-help/business books I've ever read that actually resulted in my changing something. And it was easy. I can count at least 4 things I changed immediately, with little effort, after reading this the first time. The chapters on increasing your visibility (hard for us shy types) and attitude and style are worth their weight in gold. The book is very useful as a reference you can go back to for ideas, and for ways to rethink a situation.

This one's a keeper.

The whole idea for Jack's Notebook was intriguing to me. This was not the first book of fiction that I have read that the plot was written to illustrate business points or ideas. But this one was very different in my opinion.

The first part of the book is similar to my expectation of the book - the "judging the book by its cover" expectation. Before you even read the story, if you have read the cover, then you know that the book was written to explain CPS, creative problem solving. And in the beginning scenes we meet Jack Huber, yes, the owner of the famous notebook, who finds himself working two part-time jobs to barely make ends meet, his car is broken down and he is walking hopelessly through the rain in order to get a train for his long commute home. But on this night a stranger, Manny Gilbran, gives him a lift. After beginning his conversation with Manny his life is never the same...

The book at this point is still fairly cookie cutter for its genre. Manny gets Jack thinking about what he'd rather be doing. He becomes Jack's mentor. Jack starts learning the importance of creative problem solving and decides he'd be better suited to a career path in photography. Along the way Jack meets Molly Dunne, who also knows a bit about CPS.

But then the fun begins...

Jack and Molly have fallen in love but they'd barely declared their love for one another and Molly's past catches up with her. She mysteriously disappears and the pace picks up from there. Jack has to find her but is left with very few clues so he and Manny turn to... Creative problem solving!

Actually I would really like to commend Gregg Fraley the way he picked up the pace with this book. He has really set it apart from other business narratives and made the plot quite interesting and all the while never failing to lose sight of the book's main purpose: To teach the reader the important facets of creative problem solving through an entertaining format. I believe that I will retain much of the lessons that emanate from this book simply because I will be able to remember the examples set by Fraley's fictional characters. Gregg Fraley is a very capable writer and story teller as well as teacher. I think if Fraley continues to turn out such work he could legitimately be considered a master of business fiction.

How do you go from two dead end jobs to working the career of your dreams? Most people never find the answer to that question. It's the American Dream to get paid to do what you love but why is so hard to attain?

Jack Huber is a 20-something who faces this very conundrum. He struggles with two jobs he hates but must keep to put food on the table and a roof over his head. His passion is photography but he has no idea how to make a living from it. A chance meeting on a rainy night introduces him to Manny Gibran and the potential to live his dream.

Manny is a creativity consultant and his expertise is Creative Problem Solving. He takes Jack under his wing and introduces him to core concepts in identifying problems and finding creative solutions to overcome the obstacles. Manny's guidance as well as input from an intriguing and mysterious love interest, set Jack upon the path to finding the future he wants.

The concepts are clearly written, explained individually as well as shown as they are applied in this parable. The best part is the story isn't boring and forced. As well as showing a knack for explaining vague concepts concretely, Gregg Fraley creates characters that you care about. I found myself unable to put the book down because I wanted to know what was going to happen next!

If you find yourself with barriers in your life that you can't seem to find a way around, BUY THIS BOOK! If you need more, I'm sure Mr. Fraley would fit you in his client list. His website is www.greggfraley.com.

This is a book about the Creative Problem Solving (CPS) method developed by Sydney Parnes, academic, and Alex Osborne - an advertising and inventor of the term "brainstorming" and author of "Applied Imagination".

The CPS method consists of six main steps to explore a problem, brainstorm then getting into action. These steps are: Identify the Challenge, Explore Facts and Feelings, Problem Framing and Reframing, Idea Generation, Solution Development and Action Planning.

This book is a novel where the Creative Problem Solving is used by the main character. My initial reaction was wondering if the book was
going to be readable. After reading a few chapters I was pleasantly
surprised that the characters were believable and the plot kept me
hooked to the point where I couldn't put the book down toward the
dramatic climax. There is a plethora of creativity and innovation books on the market, but Jack's notebook is unique!

Jack is the main character - a young man in a dead end job dreaming
about success as a photographer but stuck for ideas on how to achieve
his goal. Manny appears early in the story and acts as Jack's mentor
in theu use of CPS. Romance enters the story in the form of Molly who
he meets at a cafe.

Stories are a great way to teach and Fraley is successful in using the
story of a young man's path of becoming an entrepreneur to demonstrate
creative thinking in action. You could get information on CPS from
other books but this story about Jack will ensure you remember the
techniques. There is a summary of CPS at the end of the book and this
serves as a useful reference.

I would recommend this book as a fun introduction to the
well-established model for identifying problems and developing ideas
and taking them into action.

Gregg Fraley works as an innovation consultant to Fortune 500 companies and does keynote speeches and workshops on creative thinking, innovation, problem solving, and new-product development. In this book, Jack's Notebook, he puts the principles that he teaches into a fictional story about a group of characters that use the creative problem solving process (CPS). It is a light but intriguing story where each chapter highlights part of the process.

The story itself follows Jack Huber's activities as he works toward his goal - leaving the world of part-time jobs and becoming a photographer with his own studio. He is a likeable young man who receives help from a mentor, a girlfriend and others in his creative journey. A main part of the process involves keeping a notebook of ideas - hence the title, Jack's Notebook.

The beginning of the book has a long introductory chapter that explains what Creative Problem Solving is according to Gregg Fraley. Then each chapter also begins with a small intro that defines the role CPS plays in that chapter.

At the end of the book Fraley has included a CPS Quick Reference Guide, a diagram of the process, several pages showing CPS Steps at a Glance, and finally a complete version of the notebook Jack maintains in the story with Author's Tips.

This was not a difficult book and could be an inspiration to anyone looking for ways to jump-start their own creative process. It's not for everyone and may seem overly simple to readers with creative problem-solving experience. I am not sure that budding entrepreneurs or corporate think tank groups would want to read the simple story unless it was incorporated into a class or seminar on the subject and its uses.

Armchair Interview says: Basics of creative problem solving many people lack.

There's a new concept arising for business books - books that are entertaining, easy to read and leave you with a much better understanding of a methodology or concept. Patrick Lencioni is probably the recognized leader of this genre. I'd call it the business novel. Authors using this approach mix theory and methodology with a character driven plot.

Leoncini has written several books to examine how teams work together and how to improve meetings using this approach, and I've reviewed the book Follow the Other Hand, in which Andy Cohen uses a magician as the deus ex machina to drive insights for a business owner. Gregg Fraley, a consultant in the innovation space, has just completed a book about innovation focused on the Creative Problem Solving process called Jack's Notebook.

Fraley has several purposes in mind for the book. First, he wants to communicate the methodology and power of the Creative Problem Solving (CPS) technique. If you don't know, Creative Problem Solving was developed by Alex Osborn, who is considered the "father" of brainstorming. You can learn more about CPS and other concepts related to it at the Creative Education Foundation. Second, he is interested in reaching small business owners and entrepreneurs to help them become more adept at problem solving and innovation, so his book is not targeted at the traditional mid-level manager in a large business, although there are topics within the book that are applicable to anyone in business. Finally, Fraley wanted to write a book that would capture the reader's attention, not to become a dry, coffee table book that you "should" have but never read.

Jack's Notebook is a story about a down on his luck guy named Jack who meets a consultant who is an expert in the CPS approach. Jack learns how to think differently about his life and the possibilities to create a new business. Jack also meets a lovely young woman who becomes his girlfriend and who mysteriously disappears. Jack uses the CPS approach and partners with the consultant to solve the mystery and create a new business. That's the simple, one paragraph overview.

Fraley does a good job of introducing the CPS concepts and methodology and interspersing it with the story as it unfolds. The book moves very quickly and has a fairly thin plot, since it is trying to accomplish two goals at once - educate you on CPS and keep the story moving. Towards the end of the novel some of the CPS threads are lost, as the hero is trying to recover his girlfriend. At the end of the book there's a good, short overview of CPS and how it works.

Jack's Notebook is a quick read and does a good job introducing the reader to critical problem solving skills. As I've noted, the plot can be a little thin, and a reader who approaches this book with the traditional "business book" mentality may find that the stories and the examples don't reflect life in the cube farm. Most of the action happens in a coffee shop or in other outside locales and focuses on the efforts to start up a photography business, so there's not a lot of insight into corporate creativity or problem solving. However, a lot of the concepts discussed are applicable to anyone at any level.

If you know someone who wants to be more creative, or who is seeking more ideas or a new process to solve problems or generate ideas, buy Jack's Notebook for them. It is a good read and a great introduction to a very sophisticated but simple process.