Economics Books

An ideal read for anyone looking to increase their profile and brand awareness. The book uses traditional marketing concepts and applies them to the art of self promotion......Brilliant!!!!

Debbie has produced yet another very readable, interesting, and motivating collection of real-life people who have figured out ways to best promote themselves succesfully. Keep it coming, Debbie, as shamelessly as you can!

I love books that bring together the best of the best and Confessions of Shameless Self-Promoters featuring my friend, Deb Haggerty, is no exception. I am continually looking for new tools to share with writers and speakers who are trying to market themselves and their products. This book is now a featured book on my Web site and in the reference section in my handouts.

Ideas, tips, and strategies are packaged in an easy-to-read book. I love the fact that those featured don't just talk about success, they go out and grab it. Confessions of Shameless Self-Promoters is motivational and fun and doesn't make a person feel guilty for what they haven't done. Instead it inspires them to do something every day to further their goals.

At first I didn't like the title because I hate self promotion. I look at the most effective promotion as building relationships. Once I started reading the various chapters I realized the title is actually misleading because every person in the book preaches relationship building. Networking, referrals, branding, Internet marketing, direct mail, media, and more or covered in depth and well by some of the top people out there. I highly recommend this practical resource for anyone regardless of their business or product.

Maybe it was my fault for not reading the book description better, but I really expected a lot more from this book than what it was able to deliver. The book is essentially a hodge-podge of stories from 68 different "marketing gurus" (mostly speakers and business "coaches"). Unfortunately, there are very few sections that are universally applicable. Instead, the book contains war story after war story -- a very few of which might actually be relavent to you and your business. However, the work required to dredge up this occassional "nugget" isn't worth the effort. Instead, I strongly encourage you to pick up a copy of C.J. Hayden's "Get Client's Now!" For anyone interested in building a personal brand, I would also recommend Robert Bly's "Become a Recognized Authority..." Finally, for consultants and other business service professionals, I'd recommend Brody, D'Angelo, Kerley, and Zick's "Power Marketing for Consultants," Shenson and Wilson's "138 Quick Ideas to Get More Clients," and Robert Gentle's "Consultant -- Market Yourself." In short, this book has been a huge disappointment. In fact, I suspect that most of the positive reviews are from some of the "68 marketing gurus" and not from objective readers. Overall grade: C-/D+

As I was about to read this book, frankly, I was somewhat deterred by its title just as I was before reading Marilyn Ross's Shameless Marketing for Brazen Hussies. Titles such as these seem so blatant, so self-serving, so crass, so....

In fact, the same can be said of the content in these two books as well as in Allen's Confessions of Shameless Internet Promoters. And that is precisely the key point: because each of us receives each day (on average) about 3,000 (or is it 30,000?) "messages" of various kinds, it is more difficult now than ever before to penetrate all the noise and all the clutter. We now live in what Tom Davenport and John Beck call "the attention economy." The most valuable currency is gaining the interest and attention of others and then, over time, earning their respect and trust.

As a result, we should feel no shame when aggressively promoting ourselves if we do so with honesty and integrity; people buy from other people, not from companies. Nor should we feel any shame when aggressively promoting a product or service if it is of sufficient quality, fills a legitimate need, is priced fairly, and delivers substantial value. To those who complain that women seem "brazen" when doing so, I say "Get over it."

In this volume, Allen introduces each of the 13 chapters with her own thoughts about the given subject (e.g. "You Cannot Not Market" and "Building Your Unique Brand Recognition") and then several of the 68 guest contributors share their own thoughts, feelings, experiences, advice, etc. Inevitably, the value of individual segments will be determined almost entirely by the specific deeds and interests of each reader. All of the contributors' comments are worth sharing but not all of them are immediately relevant to each reader's circumstances. However, I think the entire book should be read and then re-read. Circumstances change, frequently without warning. We may need tomorrow or next week what we do not need today. In The Art of War, Sun Tzu observes that every battle is won or lost before it is fought. There is much to be said for "shameless" preparation.

For many, Chapter One ("An Introduction to Shameless Self Promotion") may well be the most valuable portion of the book because it provides all manner of reassurances that shameless self promotion really is legitimate, indeed imperative in today's marketplace IF (huge "if") it is conducted with honesty and integrity as well as tenacity. Allen provides a brief quotation on the title page of each chapter. For Chapter One, "If you don't blow your own horn someone else will use it as a spittoon." (Anonymous) Brief contributions by five marketing "gurus" -- Jeffrey Storie, Mark Victor Hansen, Don Taylor, Dana Burke, and Rick Segel -- then follow.

While reading this book, I frequently made connections between it and another book I read recently, Phillip McGraw's Self Matters: Creating Your Life from Inside Out. Directly or indirectly, Allen and most of her 68 contributors assert that effective promotion of one's self is wholly dependent upon having a strong sense of self-confidence and self-worth. Stated another way, the effectiveness of self promotion in the external world is wholly dependent on creating and then nourishing a healthy inner self. I agree with McGraw that self not only matters, it is all that we have. It does much more than identify us: it defines us. If we do not value it, why should anyone else?

Ignore the overheated words and phrases. Read all the lines but also read between them. Absorb and digest what Allen and her associates have to say. Then re-read at least the first chapter. This book has much of value to say about both self and promotion: the health of the former determines the effectiveness of the latter.

Many of those who begin reading this book looking for specific strategies and tactics will indeed find them but also something else of much greater value: a better understanding of themselves and, especially, of what may have delayed, diminished or even prevented their success in life until now. Who knows? You may be among them. Most of us are.

Very interesting book to read. Not always easy, but idea behind it is pretty clear. In order to create healthy working environment managers have to encourage curiousity and cooperation accross organization. That in turn will generate discovery process that will lead to innovation. More people get included in the process, outcome is teamwork where everyone gets valued and recognized. In such environment, teams become successful and people in general work together better. Relationships are meaningful, throughput greater and overall happiness is inevitable.

This book is a thorough investigation and synthesis of the best thinking on leadership. Judith Glaser's new and fresh perspective helps leaders see how to create leaders, not followers. It should be read by anyone who aspires to or attains a leadership position.

Author Judith E. Glaser has helped numerous organizations large and small to change and deal with challenges. She tells stories about real organizations and managers and how they worked through their challenges. While the stories provide a learning tool, changing organizational beliefs and attitudes isn't quick and easy. Therefore, Glaser — even with her background — can't provide fast solutions to convert an organization from I to WE.

Instead, the author shows the difference between I-thinking and WE-thinking and provides tools for leaders to use while working toward WE-thinking and changing the organization's culture. It takes time, patience, and practice to make a change.

Judith E. Glaser's life turned upside down when she fought and won a battle with cancer. Her husband, president of a pharmaceutical company working on a cure for cancer, worked with the idea of reminding cells how to be normal, which in turn makes them healthy. Her battle, her work, and her husband's work led her to discover that cancer cells and toxic organizations have much in common. "Healthy cells" and "healthy organizations" succeed when they work together as a whole instead of separately.

Creating We consists of three elements for changing organizations from I-thinking to WE-thinking. "Believing WE" is about changing attitudes and beliefs in organizations and how employees should behave. "Learning WE" is about getting rid of old beliefs like the manager is in charge and that employees shouldn't speak up and adapting a healthy exchange of ideas between managers and employees. "Becoming WE" means changing the thinking and responding from I to WE.

The book provides many questions for managers to ask and explore as they go through their "I to WE" journey. Don't expect a speedy and painless adventure as the book covers a lot of material. Adopting "WE" means changing your way of thinking, conversing, and behaving. Companies that transform their cultures from "I" to "WE" experience side effects of innovation, cooperation, open conversations, and overall good health.

Executives and managers who study and reference the book's concepts, questions, and adopt the "WE-centric" thinking and philosophy will help their companies get the most out of every employee and enjoy success.

Author and management consultant Judith E. Glaser helps organizations deal with change and challenges. She describes real companies and managers, and tells stories of how they worked through the issues that confronted them. While her narratives are instructive, albeit peppered with "I" and "WE" jargon, the process of changing organizational beliefs and attitudes isn't quick or easy. Therefore, even Glaser - with her expert background - can't provide any fast ways to convert an organization from "I-centric" attitudes to "WE-centric" attitudes. Instead, she shows the difference between I-thinking and WE-thinking, and provides tools that leaders can use to instill a WE-oriented corporate ethos. Although changing an organization's culture is a matter of great patience, we believe that managers who study this book's concepts will be able to boost their companies' productivity, adaptability and internal cooperation - over time.

Judith has been the catalyst for transformational success for an impressive resume of clients but her writing style clearly reflects the thoughts of a person who has not elevated herself above the common person. I could not put this book down and was compelled to finish reading it over one weekend. To me personally, this is a book about understanding that organizations are made up of people and people are about relationships. Creating WE... reminds us that the language we use shapes our thoughts, feelings, and actions. Judith's message is unmistakably clear:

· "You can't lead until you know yourself."
· "We are all connected through our emotions and our energy."
· "We are all connected through our families, organizations and communities."
· "We are all connected through our beliefs we hold about the world."
· "We are connected at the heart and at the head."

In "Creating WE..." Judith Glaser has given us truth that applies to all phases of life. It is one of the best books I've ever read about leading, and I recommend it as a must read for anyone that aspires to be a transformational leader. Judith takes us on a journey of understanding culture and what it takes to create a healthy culture that transforms an organization from one that is just getting by, to one that thrives and accepts new challenges head on. She tells us, in very simple terms, that the highest potential of any organization is achieved through the nature of the relationships within. She shares some interesting anecdotes, teaches us the steps to take to become WE-centric and finally tells us what to expect as we begin living the life of a WE-Thinking leader. Don't miss this opportunity for personal growth.

While it is good to forgive and have an attitude of gratitude, I didn't get a lot out of this one. You might be better off reading the seven habits of highly effective people about sharpening the axe and then going to church.

I am a wife, mother of two young children, professional and I am unexpectedly dealing with some serious health issues. "The Daily Six" was recommended by a friend and it has completely changed the way I view my current situation. I find myself feeling gratitude instead of despair; using "quiet time" as tool for maintaining a positive attitude; smiling despite my pain; enjoying small moments with my husband and my children. The difference this book has made in my life, during a very difficult time, is truly amazing. As the author points out, "when the student is ready, the teacher shows up". "The Daily Six" has become my teacher and I am grateful.
Cheri
Savannah, GA

The Daily Six: Six Simple Steps to Find the Perfect Balance of Prosperity and Purpose comes from one who used his six steps to change the priorities of his own life, bridging personal and career success and affording the author a new, more memorable career. These steps are simple ones that consider the value of service to others, willingness to keep learning and accept change, and more, and focuses in on the elements which really make for happiness. No other book provides such easy lessons - and such specific connections.

Diane C. Donovan
California Bookwatch

I have read many professional improvement books. However, The Daily Six taps into something I have yet to find in other books--Chappelear, through his personal experience, creates an "A ha" moment for the reader! I realized: I can apply these simple tenants to my daily life.

Thanks, John!

This book is the best motivational / self help book I have yet read. The six steps in this book are easy to use in every day life. The book is clear and to the point. The Daily Six are steps that anyone can follow. Of all the self help books I have ever read, this one contains the best advice I have ever heard.

I thought this was a well written book on the fundamentals of demonstrating and or presenting software. I am a big believer in "Discovery" it makes for a much better and targeted demo. I also particularly like the metaphor he uses of "crossing the bridge" and how applying the principles in this book can help our prospects bridge the gap. He has some great nuggets for sales people who are involved in enterprise or consultative sales. Don't let the title fool you,(not just for SE's) I would recommend this book for all sales people who are interested in mastering their craft!

Excellent Book!!!



Since 1988, I have conducted many system software demonstrations!!

Demonstrating to Win touches all of my experiences from small client engagements to some one pulling out the plug of a mini AS/400!

By reading this book, I felt like you were a spider on the wall recording my many demo successes and failures.

Good Job.





Kevin M. Lee

Industry Director:

High Tech & Electronics

SSA Global

8913 Metheny Circle

Tampa Florida 33615



C 813-495-0332

O 813-249-0961


Kevin.Lee@ssaglobal.com

This is an excellent how-to book for improving your discovery and demo skills for enterprise software sales.

Chapter 4 (Demo Crime Files) and Chapter 5 (Discovery Process) more that justify the price of the book.

I sincerely wish that all presales engineers would read this book before presenting to customers.

I read Demo2Win and fell in love with the concept. After years of demonstrating software, I always felt like I could have done better if I had more tools. Robert's book gave me those tools. The tools I remember from the book were simple. Just be a little different than the other person or company. The Discovery Phase in the long run will save you and your customer time. You will find out if you can supply what the customer needs or leave it to someone else to fulfill their needs. Why waste time. The Demo Crimes made me cringe because I know I've committed a few of them over and over. Now I won't commit those crimes because it's been brought to my attention by Robert.
After I read the book I asked my boss to read it. He read it and ordered about 30 copies for all of our salesforce to read. Each and every person that read it then praised it. It was kind of like the lights went on in everybody's head.
I'd recommend this book to any salesperson. I've already read it more than three times. I take it on each flight I make and read at least a few pages each time.
Thanks, Robert.

Demonstrating To Win is an exhaustive book on the topic of demonstrating software by experienced hand Robert Riefstahl. The author delves into the subject at hand with precision and detail through chapters like Demonstrating Is Not An Art!, Important Demonstration Concepts, The Demo Crime Files! and Your Demonstration Setting. There can hardly be a better resource than Demonstrating To Win for professionals in the industry. The book covers the obvious, mundane and elementary to the detailed nuances and tricks of the trade and aims to articulate the author's main thrust that in order to win the day the presenter has to build a bridge that the prospect wants to cross in order to reach you (and your software product).
Each chapter is augmented by a brief summary which offers a synopsis of the topic covered and the author practices what he preaches by offering his experience in plain language. There certainly are a couple of instances where the reader will notice the book's age and its year 2000 publication date, most notably during the technical discussions, but Riefstahl's guide is comprehensive and advantageous all the way through and still relevant to those demonstrating software to potential customers.

From the time I purchased my copy of Designed for Success I have not been able to put it down. It has been so informative and has changed the way I think about my work and my employer. It is one of those books that will not be put away on a shelf. I will be reading it over and over again. Great job Dondi!

Rita
Rome,GA

Designed for success is a must read
From cover to cover it covers all achievable goals
Practical step to gain success in the work place
The greatest point; it's Biblical base

This book can alter the way you conduct your business in the work place. It touches on things that a lot of writers won't address and gives you thought provoking ideas that are subtle but can change perceptions such as not to rock back and forth (which I tend to do). This book can be used individually or in a study group, but hang on because you will start to look at all aspects of the way you act, look and think. This book could use an associated work book. Dondi is refreshing and funny and has a way of telling stories that will tickle you yet make you think. I would definitely suggest reading it and passing one along to someone else. Men should read this book as well. If we all have to work together, we may as well try to understand one another.This book can alter the way you conduct your business in the work place. It touches on things that a lot of writers won't address and gives you thought provoking ideas that are suttle but can change perceptions such as not to rock back and forth (which I tend to do). This book can be used individually or in a study group, but hang on because you will start to look at all aspects of the way you act, look and think. This book could use an associated work book. Dondi is refreshing and funny and has a way of telling stories that will tickle you yet make you think. I would definately suggest reading it and passing one along to someone else. Men should read this book as well. If we all have to work together, we may as well try to understand one another.

If you want to be treated equal with a man in the workplace you need to read this book and impliment everything Dondi talks about. Then you will see yourself get that raise or promotion. Easy reading.

This should be a must read for every woman looking to succed in any work environment you are placed in. You do not have to lose the way God made you, a woman, to be successful in the dominated business world of men. You also do not have to fit into the typical sterotype for women that this world has tried to give us. The concepts in this book work - God did design women for success - live up that!

As an already-successful author (Rewired, Rehired, or Retired? Jossey-Bass/Pfeiffer 2002) and sought-after international speaker, Bob Critchley is eminently qualified to speak with authority on the labour market of the future.

Whilst not alone in ringing the warning bells, Critchley has much more to offer than an alarmist message ... and he couldn't make it easier for us. He goes beyond illuminating the impending labour crisis, he has the strategies and solutions too.

Company Directors, CEO's, Management and especially HR advisers need to have this book on the top of their "must read" list!

So how does an organization maintain and maximise a multi-generational workforce, remain flexible yet successful and also be seen as an employer of choice? Critchley's answer is clear ... "Doing nothing is Not an option!".

Exactly what to do is made abundantly clear in this eminently sensible and readable book from someone who has impeccable credentials and vast experience. Carolyne Burns, MD, Influence InterPersonal Profiling, Sydney Australia

We all know the importance of trusted and experienced people in successful businesses......why then are they often overlooked in favour of the "new model" or the "grass is greener" scenario? Critchley really brings home the message that these people are key and will be absolutely key for organisations to main tain their position and advantage.The book is a must not only for HR professionals but also for all managers and company directors....from an author with extensive practiocal knowledge and successful experience of practising what he preaches.

Bob Critchley has produced an outstanding people management guide. The author's deep practical experience is evident as he shares his insights into effective management of people in all age groups. At a time when there is a growing shortage of talent in most developed economies, knowledge from this book can help put results on the bottom line in most business organisations. This book is easy to read and hard to put down! Colin Durand, The Insight Executive Search Group, Sydney Australia.

Bob Critchley's book provides a powerful and compelling argument for "thinking outside the box".

The population demographics are inevitable and organisations ignore them at their own peril.

Unless organisations adopt flexible ways of engaging employees and think laterally about how to maximise the contribution of every single employee, they are doomed to become victims of the demographic reality.

Critchley's book not only provides the evidence and demonstrates the inevitibility - but he also provides a compendium of ideas about how to respond.

An invaluable guide to any forward thinking HR professional.

Time marches slowly on and we all tend get caught up in our day to day and short term activities. Just like when global warming incidents started to occur. In isolation they meant little and then a pattern and explanation emerged. Critchley pulls together the signs in our demographic and employment changes. Dramatic shortages in skilled labour arise; a lack of investment in infrastructure becomes apparent; retirement and aged care issues start to be reported in the media; the funding of retirees becomes a federal budget issue; government start to create incentives to get people back to work. For those who run businesses other symptoms become apparent. So often the employer has to convince the prospective employee why to join them; the employer becomes aware of impending skill losses as older employees approach retirement age; people talk about not wanting to fully retire and having flexible arrangements; the employer can't find the right people.
Critchley's book suddenly pulls all these incidents and changes in attitude together into one easy flowing cohesive read. He paints a picture of why things are happening and what is likely to continue to happen. More importantly he canvasses what needs to be done for organisations to be successful in this environment. Many organisations pay lip service to people being their most important asset and often they have a short term focus. Critchley really sets down some ideas and a framework that organisations, who really do value people, will need to adopt to be successful in the long term. A must read.

I bought this book to help with my transition to a director's position at a nonprofit organization. It contains very useful and concrete ideas, in addition to case studies from different organizational types (i.e., an example of succession in public agency, a non-profit organization, etc.). I would definitely suggest this book for anyone thinking of systematizing succession.

Rothwell's book is one of the more comprehensive and well researched books covering this growing topic. It includes a wealth of information following all of the major steps of the Succession Planning process. The book contains useful worksheets and task process flows that allow a reader to rapidly introduce the core concepts into their organisation. A great resource.

easy to understand and absorb great intro reference

The need for succession planning is reaching crisis proportions, yet few organizations are willing to face the crisis and do something about it.

There's nothing magic here---just a realistic, comprehensvie, flexible approach to get the job done. The strenghts in this book:
- Finding the right devleopmental activity for the right level of management
- Design, gain support, and implement, and maintain your succession process.
- Lots of extras, including assessments and a plan to devleop a mentoring program.

A great value.

Rothwell provides not only an excellent review of the current literature but countless worksheets for practice. If you are interested in succession planning issues this book is a must. I would also recommend "The Leadership Pipeline" by Charan, Drotter, & Noel. And buy a copy of "Strategic Organizational Learning" by Beitler. Beitler has several free articles on his website "[...]" that are also helpful.

Laura Taylor
Baltimore, MD

Whether your are an entrepreneur, VC or lawyer, THIS is the book that you must read. It's really everything that you need to navigate the entire startup ecosystem. I've been in the industry for over a decade and I still use it as a reference and encourage both entrepreneurs and lawyers to read alike. I also think it's a great resource for VCs sitting on boards to make sure they are complying with all the latest and greatest regulations.

Includes all important areas of law for the entrepreneur. Was most helpful for our incorporation. Good, short, to-the-point, comparisons of S-corp, C-corp, LLC, partnership, and sole proprietorship. Still covered all issues and is updated to late 2007. This is important because the tax-code changes frequently (last major update was in 2003), and small changes to corporate structure and court pratices happen every year. Better than "Structuring Venture Capital, Private Equity, and Entrepreneurial Transactions." Better than "Starting Your Own Business" by Stephen C. Harper. Better than searching for piecemeal information on websites like news.YCombinator.

Other important areas covered are Contracts & Lease, Operational Liability, and Intellectual Property. I will be using this book heavily for those areas as well.

A book that every entrepreneur should read. Read it before you start the company, it will help you a lot.

This book goes into great detail about all aspects of Business Law. Anyone who currently owns a business or is thinking about opening a business needs to read this book, or at least have it near by as a reference guide.

However, the book is certainly aimed at Corporate USA and those who are looking to start up a BIG business. If you are looking to open or currently own a Small Business, then there are better books on the market that are tailored more to your needs.

This book deserves to be on the shelf of every entrepreneur. The Entrepreneur's Guide to Business Law will take you on a virtual tour of the start-up process, and beyond, from the legal perspective. As experienced entrepreneurs understand, any business is a web of relationships, many of which are detailed in legal documents. This is the case for the relationship (establishment) of the entity with the state, relationships between co-founders, relationships between employees and the company, relationship between the company and its investors, suppliers, customers, etc. The legal foundation for all of these is clearly explained, and this book includes a wealth of practical information that will help any entrepreneur to work more efficiently and effectively with their legal counsel.

Steven K. Gold
Author, Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture

This book is a great overview for someone just beginning to think about starting a business venture, but it seemed to be more focused towards the needs of a large venture, rather than a small business. It covered a lot that I thought would not be applicable to the type of business I want to start -- a small town retail shop where I plan to run the business myself and will not hire executives or get funding from investors (other than probably a local bank or the SBA). Perhaps this just shows my ignorance of what owning a small business is about, though!

I also have to express my disagreement with his comments regarding attorneys. (Disclosure: I am currently an associate at a big law firm.) It sounds like he happened to get some bad attorneys. For what it's worth, my thoughts, based on my own observations of attorneys at large and small firms (my own firms and opposing firms), are this: (1) I don't think his experiences reflect the services provided by all large law firms -- I think the quality of services you get depends on whether you hire a good INDIVIDUAL attorney, not law firm, (2) you are much more likely to have someone "learn on your dime" at a small firm than a large one simply because attorneys at large firms do a lot more business and specialize in certain areas and therefore become more experienced with matters that arise in those areas, (3) most small firm attorneys will NOT be as great as the ones he found, and (4) most partners are so distracted by bringing in business and a million other things that associates are much more likely to focus on your deal, keep things moving quickly, and actually pay attention to the details. I think the ideal arrangement for a small business owner is to find a good associate who has a good partner to ask for guidance on big issues when needed. I just don't think it's fair to generalize that all big firm attorneys are terrible and negligent with small clients, or that associates are all clueless and learning on your dime. (I can provide proof in the form of reviews from my large and small business clients!) That all being said, there are some fantastic attorneys at small shops and if you find one, you will pay much less for their services. My best advice on finding a good attorney (whether at a large firm or a small firm) is to get referrals from other business owners.

The Entrepreneur's Notebook by Gold offer an enthusing reading for anyone interested in knowing the fundementals of starting a new business venture with the least amount of mistakes. This is why I liked this book:
1. Uses real life examples from the author's own experience to explain entrepreneurship and the mistakes not to make when starting a new business.
2. Uses very simple analogies (I love the chapter on cash flow).
3. Very easy to follow and explains the different entrepreneurial personalities in great detail.

I did not like this book for the following reasons:
1. This book is not universal and most of the chapters apply to entrepreneurship in the US only. Although the first chapters are applicable to any entrepreneur, the ending chapters are rigid and US specific.

Final Verdict: Still a valuable buy but more applicable to US entrepreneurs rather than Entrepreneurship in general.

Steven gives great illustrations to drive home his insightful advice for entrepreneurs. As he's "been there, done that," we can take his advice to heart in the hopes of becoming a success like him!

Great book for getting ready to open a new business. Would refer to anyone thinking about opening a business.

Gold goes far beyond the typical "here's the difference between a C Corporation and an LLC" to explain not only the nuts-and-bolts of finding business partners, forming a company, marketing your products/services, and writing a business plan, but also--and perhaps even more importantly--how to *think about* being an entrepreneur and how to make the critical decisions that can make or break any new venture in its early stages. And he does this not only from the point of view of someone who has studied and taught business (although he does fit the bill on both of these fronts), but as someone who has successfully started and run several businesses.

For example, he not only points out the need to put together a team, but explains how to recognize your own strengths and weaknesses and how to identify complementary team members who are most likely to work together as a cohesive unit. He not only explains the importance of finding the right corporate lawyer for your company, he also provides concrete--and nonintuitive--advice for how to avoid picking the *wrong* one. He doesn't merely repeat the mantras of "find your niche" and "focus on your core competency," he explains how to translate your "big idea" into a finely-honed business plan based on analysis of both your company's strengths and weaknesses and the market in which it will operate.

I highly recommend this book to anyone thinking about starting a business who wants to avoid common pitfalls and start off on the right foot with the "entrepreneur's mindset" and plenty of concrete strategies for success.

If you are cautious on your personal finance and don't want to just listen to your financial advisor, the book might be good for you. It covers a lot of topics of personal finance. The second part is especially good. It talks about the financial issue at life time changes such as marriage, becoming parents, divorce, etc. Very solid information on tax issues. A lot of tips on tax saving.

This is a great book. It is full of helpful information on the financial planning process. I highly recommend it!

When I started teaching financial planning to US Air Force officers planning on reentering the general economy it was a little known subject and you had to scout up your material from pamphlets, magazines and newspapers with help from stockbrokers.
"Ernst & Young's Personal Financial Planning Guide" published by John Wiley & Sons, which is the same publishing house that publishes the JK Lasser's tax manual puts the information all in one volume.
Of intense interest to us is the chapter on starting your own business, which as authors we are doing in our senior years. The material is geared to the younger generation who are just starting out, but the advice is sound and easy to understand without an extensive background in accounting and economics.
Financial planning is rough at this period in our history, because of the skyrocketing prices of necessary goods and services not used in the consumer price index, hence they are excluded from inflation percentage calculations. Gasoline, medicines and health care are three I can name, off hand, that affect the general population, but fall outside the index. This phenomena is not addressed in the planning guide, but then Congress has not touched it since the Johnson adminstration either. It is not something that winning the lottery will answer for an individual, but it is like trying to hold a large balloon half-full of water in one-hand and keep it round.
"Personal Financial Planning Guide' is the best we have found for a realistic look at all aspects of financial planning. The table of contents and index are outstanding for locating information.
Nash Black, author of "Taxes, Stumbling Blocks & Pitfalls for Authors 2007."

Thanks!!! Books are fantastic and came as described. Great transaction!!!!

Absolutely one of the best financial planning reference tools around! If your personally planning to restructure your financial life or hire a professional to do it for you, then this book is a must have. It provides a wealth of information as well as an extensive array of guidelines and tips for every area of your life . I especially like that it brings to light concerns of areas you may not be immediately affected by (aging parents) but should be planning for now. Having hired a professional, this book has proved Indispensable in that we have been able to knowingly select and plan individual or particular methods of approach towards our financial futures and better implement them through a professional planner!!!