Economics Books

I've used this book extensively in the last 3 months. It helped me construct a great resume, coached me on interview techniques and etiquette, advised me about salary negotiations, and just centered me in general when I was feeling adrift after a recent, unexpected layoff. I gave this book to a friend in the same situation and she has also found it incredibly helpful. I got my first offer yesterday and I know that I will keep this book as a resource long after I land my next job!

I found "How to Land the Job of Your Life" to be the most valuable resource I used in my job search. I also felt that it would be invaluable for my college aged children to keep as they begin their future job searches. The book kept me motivated during the difficult times and helped to keep me focused. I think everyone should read this book and make it part of their permanent library!

Few people know more about finding the right job than Jeff Taylor, founder of Monster, the world's leading career Web site. Taylor leaves no contact unused in this comprehensive guide, discussing every step of finding a new job, from writing a winning resume to avoiding mistakes during salary negotiations to building a productive network. In addition to his experience, he presents advice from recruiters, human resource professionals and Monster employees. So if he directs you to Monster's Web site a little too insistently, you can forgive him, because his book is so well written, easy to read and full of good advice. It includes a good resource list of books, Web sites and services, as well as useful exercises. We recommend this 400-page monster especially to first-time job seekers, although experienced employees seeking more money, prestige or career satisfaction may also find its tips helpful.

I highly recommend this book for anyone in a job search. The exercises in part 2 "Preparing Your Search" have given me so much more confidence by helping me understand my own accommplishments and value to employers.

It's a little annoying that the book refers to worksheets online that don't appear to actually be available.

I found this book very good in getting me up to speed with today's job market. I would recommend it to anyone who is looking.

I loved this book. It has a lot of info on old fashion home making and natural cleaning tips. If you long to hear information on the good old days you will love this book. My children love the part on what a lady should and should not be and what a gentleman should be and should not be.
This book has a place to keep your family history and such. A treasure to be passed down to your daughters or daughters-in-law.

I know this may sound dumb, but I thought Mrs. Dunwoody was a real person. But, she is a fictional compilation. The advice is real, however, and some of it is very useful. It is not AS useful as I was hoping, although I do like the book. The layout and look of the book is very nice, indeed.

athe information in the book is good and sound but it jump around a lot and is hard to find thing quickly.

Yes, you must get a copy of this book, it deserves to be classic.
Yes, it is heartwarming and touching in places and it made me stop and really think about what home means to me. That fact alone makes it stand out against all of the "hints and tips" and "how to" books currently on the market.

In fact, I've started my very own "receipt" book for my niece separately and am fashioning it along the lines of Mrs. Dunwoody's tome. Of course, when I present my niece with it (in a few years) a copy of "Mrs. Dunwoody" will accompany it.

It is the best book to come along in along time. Thank you Ms. Lukken for such a quietly inspirational classic. In fact, I know I will have to order another copy soon as my copy is wearing out from constant reading.

I'm 27, picked up this book at B&N on a whim becuase I like old fashioned things and thought I'd just browse through it. But turns out I read it from cover to cover and enjoyed every bit! A few things are out of date but who cares! - it was so enjoyable to read! If you have those natural "wifely" instincts of wanting to make your house a home you will like this book!

This is the seed book on advertising and copywriting.

It's a short book. The ideas in it are so tersely stated
it's easy to miss their profundity.

Very concise. Very well illustrated by examples from
Hopkins' advertising career. The incidents described
occurred in a different time though - so they might
at first inapplicable to today's marketing environment.

Housewives no longer become excited by canned Baked Beans
and mail-order corsetry. When this book was written
products were described with words and a drawing at
best. The demands of the marketplace today are different
and customers have been split-up into almost infinite
niche markets today.

Still, timeless wisdom about what gets people to buy.

I have read marketing books by several of the most famous marketers who are still alive and this book is much better than all of them. This book lets you really understand marketing in a practical way, whereas other books make marketing seem more difficult, confusing, theoretical, and vague. Other books are much less helpful than this one. I think Claude had many times more experience and major successes than any living marketer. I think he knew what he was talking about much more than any others. That's why he explains things much better. I think he was also much smarter and talented as well. He was truly a marketing genius. It doesn't matter that this book is old, because people haven't changed and the scientific principles underlying marketing have not changed at all. If it is true that few people read this book, then I am glad! I would be afraid if all my competition read this book!

This should be a must reading in every single business university on the planet earth that teaches marketing and advertising. Brilliant book!

Hopkins's career began at the dawn of advertising and copywriting. As his career progressed so did advertising and he gives us a behind the scenes look at many advertising campaigns from the late 1800's-1920's. Hopkins almost single-handedly helped take copywriting out of its "swaddling clothes."

Of equal interest is his personal history. He was raised in a strict religious home and expected to become a minister. But at age 17 he delivered a sermon that revealed his true beliefs, which were more liberal than his mother's, and he said it was the defining moment of his life. Not once, however, does he criticize his parents or his upbringing and he credits his mother for his advertising and copywriting skills.

Hopkins launched his career in Grand Rapids, Michigan and eventually moved to Chicago, and other cities, for bigger and better jobs. Yet he says that he wondered if remaining in Grand Rapids and living a quiet life wouldn't have been the better choice. He remained connected to normal, real people even after becoming affluent and said he learned much about contentment from them. Hopkins's attitude is very different from most authors of modern business and personal finance books, where it's all about the money.

Scientific Advertising is, as you already know, must reading for advertisers and copywriters. The chapters are short and address very specific topics: headlines, letters, individuality, telling a full story, and, my favorite, service. "The good salesman does not merely cry a name...He pictures the customer's side of his service until the natural result is to buy."

In this book you will not only learn about advertising but you will encounter a humble man who remained detached from the trappings that advertising can sometimes present.

If you are going to be successful in direct marketing you need to the buy this book and read it until you can quote from it. Study this book and it will pay off.

Practical and effective. A balanced book with an understandable writing and depth of analysis.

At the peak of the dot-com bubble, buying Internet stocks was momentum investing at its most pure - get in when a new stock or sector is on its upswing, and get out while the gettin's good. But Peter S. Cohan has created new criteria for Internet investors to apply in the traditional method of fundamental analysis. Instead of looking to old-line gurus like Graham or Buffet for advice, Cohan draws on the business strategies of John D. Rockefeller to come up with fresh e-commerce attributes like economic leverage, closed-loop solutions and adaptive management for investors to measure. We [...] recommend this book to executives, employees and students with equal vigor, although consider yourself forewarned that Cohan's extended barking-dog analogy will grate on your nerves. Nevertheless, anyone who invests in Internet companies or even traffics in Internet commerce for business or pleasure will gain insights from this book, regardless of whether Cohan's investment criteria prove to have staying power.

This is the most lucid, sensible analysis I've read thus far of the likely implications of engaging in e-commerce from different strategic perspectives and business models. Cohan provides a valuable framework and applies it to scores of real cases. I find myself returning to his book time and again to apply his methodology. His only off-base advice: don't invest in companies led by folks over 35. I'll forgive him that one. The rest of the book is a real gem. It should age well.

I enjoyed the book tremendously, and think Peter's done a fabulous job dissecting the Internet investment frenzy, providing the logic to the momentum everyone else seems to have missed.

This book is good for Newbie to the internet but certainly don't worth a look for someone looking for insight.

The framework is nothing new but more or less a simplified business plan.

In Chapter 13, Advice for Internet Management and Investors sounds like a common sense and existing strategy using by most of the dotcom. Common Sense: Strategy 1 of those advices is moving the company into a more profitability region in short. (It dividies the market into 3 levels of profitability. so called Lossware, Brandware and Powerware. Well, no matter if it is New or Old economy, there is always different degrees of profitability.)

Existing strategies: Selling out of a porfolio builder, deep pockets and restructuring. We are seeing consolidation in the market a long long time ago and a lot of big or small players already know it is the way.

This book is more like a news reporting and a lot of newly invented words cannot make this book a standard of new economy rules but disappoint me only.

All hyperbole aside, this book saved me six figures on my home purchase. I cannot encourage you enough to read this book before beginning your home search.

Excellent book! Bought copies for friends (rare event) because it's so informative about sales psychology overall- not just realestate. You may get this book on buying realestate, but after reading it you'll be quite informed about buy anything else & negotiation potential is involved. The book has helped me - saved me lots of $$$. It's an easy read too.

I recommend this book to home buyers who are looking to buy a house in the same area they are currently living in who also have either no or manageable time pressures. Very few tips are given to aid a buyer that must shop for and make an offer on a house when time only affords him a single trip to a new city (as my husband and I had to do)...which is not surprising, given that this is no way to get the bargains promised on the cover.

That being said, the tactics that are laid out seem reasonable and workable, but are repeated ad nauseum. An additional annoying feature of the writing is the tendency to spend several pages giving the reader a drawn out anticipatory build up to the few tactics the author will convey on the upcoming pages. The point-diluted anecdotes about poorly orchestrated buyer negotiations are followed up by several paragraphs that give the reader a pep talk without really conveying any information, making the book feel like an infomercial as one reads through it.

...This buyer acted poorly and spent way more money than he needed to. Don't want to be like him? Well you should read this book! Here's another story about a buyer that did something stupid. Don't want to be like her, either? Well, keep reading! Eventually, I'll get to the 5 sentences you need to read in order to know what to do instead...

Perhaps others would disagree, but as a reader with an engineering background, unless I'm reading a book for pleasure, I skim for the pertinent information. Separating the wheat from the chaff, this book should be about a third of the thickness that it is. However, if you have the time the time to shop around for a house (and by time, I mean *at least* a month or two to actually go out and look at houses) *and* to read through and separate the useless parts of this book from the parts that actually contain good advice and tactics, I would recommend it.

If your buying a house for the first time, whether its an investment or primary residence, read this book. plain and simple.

I bought this book four years ago when I was shopping for my first house. I got fed up with my realtor and decided I didn't need one, as long as I could handle the negotiations myself. So I turned to this book.

The book is geared toward using a realtor or buying agent, but I found everything was just as applicable if used "going it alone." Especially some of the resources listed in the back for comps, etc. It's a very easy book to read and it doesn't try to make you a slick rapid-fire negotiator. It teaches you very simple yet effective techniques that may be common sense to some other readers, but they weren't to me. Admittedly, Cummins is repetitive in his messages, but I think the repetition serves to firmly ingrain the techniques in your mind so when you do actually get in front of the seller/realtor, you don't let your emotions get the best of you.

As a result of what I learned from this book (and also by not using a realtor), I saved $25K on a $185K house. I also used the techniques in negotiations during a car purchase and during salary negotiations for a new job. Best 17 bucks I ever spent.

Now I'm starting to look for my second house, so I'm re-reading the book (and going without a realtor again). I'm holding onto the first house as a rental, but I hope that if I ever have to sell, it's not to a buyer who's read this book!

Before I completed the SIMA analysis presented in this book, I was ready to change employers, and even careers. However, I did not know what I wanted. The SIMA model is an excellent tool because it helps you identify how you are motivated to work, what you are motivated to work with, and what kind of results you are motivated to achieve. All of this is based on a careful analysis of your lifetime accomplishments - thus, your motivations are based on evidence from what you've actually done, not what you *think* you're interested in (e.g., if given multiple choice answers in the standard personality test).

I went through the book myself first and then contacted Marlys to help me "fill-in-the blanks". Marlys was very prompt in responding and turned around a full assessment within one week. The result is that I now understand why I didn't enjoy my previous jobs, and most importantly, I know what I need in my current job to derive satisfaction and enjoyment from my work. Now, I can clearly articulate my career and life goals because I know what my strengths are, and I will build upon them to achieve the greatest success. I look forward to being much happier and excited about my work as well!

Amazing insight contrary to most popular opinion. The exercise is an investment in time that pays off hundreds of fold. Better yet, the author is more than willing to take the exercise to the next level to really bring it all to life. One of the best investments I've made in years - in time and dollars!

I have spent many years as a psychologist counseling clients who lack a sense of fulfillment and meaning in their lives. I therefore read this book, and underwent the SIMA process, with great interest. I found that it was the most accurate, powerful, and comprehensive instrument that I have encountered to understand one's motivated abilities. I highly recommed this book to anyone serious about reaching their potential doing work that they enjoy.

Are you having a hard time deciding what you want to be when you grow up? Are you 43 and still wondering? Or maybe you're 53 and considering your second career. For those of us who have ever had such thoughts, Marlys Hanson's "Passion and Purpose" is the solution.

In this excellent work you will learn about Motivated Abilities, and why you should work to your strengths more than always trying to improve your weaknesses. You will understand why you are particularly good at some activities, and perhaps a bit less so at others.

After you have read the book, help with understanding your Motivated Abilities is available from Marlys' company, Marlys Hanson and Associates. While the book teaches the method of doing this analysis oneself, the experience of Marlys and her team will help you learn even more about yourself for a modest additional cost.

I wish I had found Marlys sooner, but am thrilled that I found her at all.

I read Arthur Miller's books and thought them to be excellent. His view of "giftedness" and design really made sense to me looking at my personal history.

As much as I enjoyed Miller's books, I needed something practical to accompany it. I found "Passion and Purpose" to be just that. It gave me a superb framework to map out the necessary data and analyse it. One result: understanding my motivation payoff, a major "ah-ha" for me, and something I doubt I would have come to on my own.

The section pertaining to analysis I found to be particularly helpful. It assisted me to be both throrough and quick. Several subseqent sections that help work through a "Best-Fit" scenario and team design I also found extremely useful.

I would say that "Passion and Purpose" is a wonderful companion to Miller's books and/or as a stand alone work on giftedness. It believe it will really help you to identify and maximize your natural design, motivations and abilities, and ultimatley lead to a more impactful and fulfilling work life.

Bought this hoping to learn about how to sell to niches. Didn't get that. Basically the book says over and over you should write a book so you can be considered an expert. Seemed to me that is what was going on here. Is more like just another book about infopreneuring. Author seems to think it is cuter to call it being a "nichepreneur" but same thing. This might be an ok book for starting an infopreneur path but not great if you were expecting something new and exciting about niche selling.

The author of Riches in Niches, Susan Friedmann, started her career in Human Resources. She was good at her job and her boss was happy with her work. However, this didn't save her job when the company downsized. She got another job in HR and again she experienced the same problem. Finally, she realized that she had to go in another direction so she decided to create a niche for herself as a Tradeshow Coach.

Riches in Niches is a guide to becoming a "Nichepreneur". Her strategy is straight forward. Find some aspect of your job, your passions, and your abilities and determine if you could make a business out of it. Then, focus all your attention on becoming the leading expert in that particular subfield.

Trying to keep up with the new trends and technology as a generalist entrepreneur is virtually impossible. There simply aren't enough hours in a day to keep up. However, focusing on one small aspect is doable. Then, everything you read, write, and do reinforces that one main objective. That's pretty smart.

Susan Friedmann has really delivered in this amazing book! If you've wanted to know from scratch how you can tap into the NEW economy of small businesses making it big, you've got to get this book!

This book has so much valuable material within its pages, it would easily fit into a two week intensive hands-on workshop, and then some!! This isn't a book you just read and put down - practice what she'd taught you and you'll be set for life.

Riches in niches is a book that takes away all the excuses of why you think you can't be rich in your niche.

Bravo Susan!

This was easily the most significant book I've read thus far on internet marketing. It covered all the nagging questions I've had on how to start my own web site in a clear step-by-step fashion. It was a easy read without being too technical. A newbie like myself could follow its plan and have a website up in no time.

This is great book! At least that's what the author says about it. Funny thing is - I tend to agree with her. I liked this book a whole lot. I wish it had been written some 20 years ago when the author and I were both starting out in our careers. She says she was a public relations worker and I was a young CPA dabbling in the practice of law. What this book provides is a powerful marketing, PR, and self-promotion system for any wanta-be consultant, trainer, and/or coach to use to become the known expert in their field. Are you a CPA, attorney, CFP, PR consultant, life coach, executive coach, business coach, or whatever? If so, then this book is for you.

This book is not the first of its kind. Five others that I have read that predate this book are:

101 Ways to Promote Yourself (1997), ISBN: 0380785080
Million Dollar Consulting (2002), ISBN: 007138703X
Get Slightly Famous (2003), ISBN: 0972002111
How to Position Yourself as an Obvious Expert (2004), ISBN: 0972094164
From Entrepreneur to Infopreneur (2006), ISBN: 0470050866

All of these books are highly rated at Amazon, and the instant book is my favorite of them. I like the way Riches in Niches is outlined, written, and especially the numerous lists that are included. You will learn in this book that writing articles, Web pages, eBooklets, eBooks, booklets, and books is an important way to build your credibility and to get the word out about your specialty. You will learn that blogging and Web sites are important. And you will learn that public speaking, whether it be speeches, seminar presentations, workshops, or training sessions, is an important way to promote yourself. All of these things are ways to make money, too. Then there is also the organizations to join, and the networking to be done.

I recommend the reader get a copy of Aiming at Amazon (ISBN: 093849743X) to supplement the book's coverage on self publishing and Printondemand (POD). The advice on these subjects didn't seem to be the "latest and greatest" as I understand them to be. And it's not so hard to make your own audio CDs today if you get a USB microphone for your computer. Therefore the advice at page 178 in the book is not quite current today.

I would have liked the book more if the title had been different. I saw this book at the bookstore several months ago and didn't pull it from the shelf because it had the word "niche" in the title. In my humble opinion this book is not about "riches in niches." This book is not about focusing; it is about promoting. I think it would have been better titled if it had been named: (1) Get Slightly Famous, or (2) How to Position Yourself as an Obvious Expert. But then, those titles were already taken in 2007 when this book was published. Oh well. 5 stars!

"Ripples from the Zambezi" is a beautiful, simple, common sense book with profound implications for catalyzing successful small business creation and growth. It was recently recommended to me by an economic development agency official working in an affluent, conservative U.S. Midwestern county. He felt some of the approaches might work for his area; and in reading the book, I concur with his conclusions.

In efforts to inform work on strategic innovation and marketing, I have plowed through far too many derivative, nonsensical business titles over the years. Before I picked this up, I was a little concerned that it might be a cult book; however, given the importance of rural renewal, I was willing to give any earnest voice the benefit of the doubt.

It was wrong to have prejudged "Ripples from the Zambezi." If this has risen to the status of a cult book, then Mr. Sirolli would be the first to suggest that you never mindlessly apply any approach he might propose. In our left-brain weighted society, it is easy to mistake an enthusiastic voice for a naïve one--but there is a basis for this enthusiasm that is powerful, and which Mr. Sirolli explores fully.

The ideas here are different. Mr. Sirolli speaks to the potential and the results of connecting with each entrepreneur holistically to engage heartfelt intention and remove obstacles to successful growth. The message--that individuals can realize hope for themselves, for their families, and for their communities borne of connecting passion with skill and action is a big message--and the Renaissance man who delivers it is capable to the challenge.

Every paragraph of Ernesto Sirolli's book is loaded with mature, interdisciplinary insight. It is a book whose "time has come" and whose wisdom is carefully woven through the subtext: it's personal, easy to read, and gut-wrenchingly smart.

Don't read this book. DO WHAT IT SAYS! I seldom applaud things. This I do.

I loved the book. Not only it gives great insights on enterpreneurship, it also teaches us that facilitation can be applied in all aspects of life, from work to family with fantastic results.

I highly recommend the book.

I work with small businesses and developing entrepreneurs and this book helped me see another view and perspective in the work i go. I recommend it for anyone who works in the small business (and micro business) community and who would like some new direction on how to build local economies.

"I can't myself raise the winds that might blow us, or this ship, into a better world. But, I can at least put up a sail so that, when the wind comes, I can catch it."

E. F. Schumacher

This was a fun and insightful book to read. Amidst all the discussion about radical, disruptive and breakthrough innovation, this book is a refreshing reminder that small things can make a big difference. It's a reality check for big budget innovation programs and economic development programs that usually end up stealing a company from one community in order to develop the economy of your community (a zero sum game by the way). This book is about dedicated, skilled innovators with a passion for their innovations and facilitators who provided the missing ingredients preventing these passionate innovators from making their ideas a reality. Sometimes, those missing ingredients were connections to the right people. Sometimes they were small sums of money (ridiculously small amounts of money that yielded great returns). And, sometimes it was adding small supportive or enabling innovations that turned an idea into a viable business model. And, always it's about the pattern of product, process and procedure innovation that worked.

Sirolli's journey began as a member of an Italian economic aid organization in Zambia. They noticed that the land along the Zambezi River was incredibly fertile. They thought that if they brought modern farming knowledge and applied it to the land, they would demonstrate to the natives just how much they could benefit. Of course, what did the Italians decide to grow? Tomatoes. The soil and weather were perfect. And, the tomatoes grew - the biggest most beautiful tomatoes the Italians had ever seen. The Italians watched with pride as their crop matured. The natives silently watched and laughed among themselves. One morning, just when the crop was about ready to be harvested, Sirolli reports that they came to the fields to find them totally destroyed. The hippos of the Zambezi had eaten all the tomatoes and laid the fields to waste, and the only tell tale signs were the ripples in the water.

Sirolli quotes Pliny the Elder, "There is always something new out of Africa." Sirolli writes, "Those who have worked in an African country will tell you, if they are honest, that they always learn from the expereince much more than they had bargained for...I am no exception." Later he states, "I became conscious of the fact that we were not doing the right thing - and consciousness is an extraordinary thing."

"Right now, in your community, at this very moment, there is someone who is dreaming about doing something to improve his/her lot. If we could learn how to help that person to transform the dream into meaningful work, we would be halfway to changing the economic fortunes of the entire community," the author comments. This is Sirrolli's credo. It is clear upon reading the book that the author has had a good classical education (formal or informal). His thinking about innovation is colored by Schumacher, Maslow and Rogers.

His advice, based on Schumacher is, "If people don't ask for help, leave them alone. And, there is no good or bad technology to carry out a task - only an appropriate or inappropriate one. Something big, modern and expensive is not necessarily best; it all depends on the circumstances."

"Because of Maslow and Schumacher," he writes, "I came to understand that successful development has to do with the quality, not quantity of life." Human beings are striving creatures. When one level of need is met, people move on to higher levels in an endless cascade. Is it any wonder that this country grew as it did because the founders understood this about people and claimed equality, life, liberty and the pursuit of happiness?

With this framework, the author was able to explain his experiences in Africa. "They were secure and did love and had self esteem in the same proportions Western people had, maybe even more. Some of them were beautiful, wise, self-actualizing people reaching for the apex of full humanness," Sirolli writes.

The level of what is enough at each stage of development is set by cultural and psychological factors. Some people get stuck in the pursuit of material goods and others have lower levels of satisfaction and move on to the next higher state of development. The natives had enough food, safety and security for them, and they could move on to higher levels of human development.

From Carl Rogers he found that "that it was possible to help people heal themselves by simply being there, listening, facilitating and responding to the client's needs for communication and finding values to live by." "The aim is not to solve one particular problem but to help the individual to grow so that he can cope with the present problem and with later problems in a better, more integrated fashion."

Later, he continues, "Reading about the champions of the human race, I couldn't avoid creating, in my mind, a demonology - that is, a list of the demons oppressing us. Contrary to Dante's Inferno, however, my hell wasn't populated by naked gluttons, greedy merchants, and assorted petty sinners. The torturers had no tails; rather they were well-dressed authoritarian figures who, in the name of an idea, would torture and beat the psychological life out of the people in their power. From unyielding bureaucrats to religious fanatics, from political extremists to avid do-gooders, my demonology started to contain anybody who dreamt up a code of conduct and tried to manipulate or coerce others to follow it."

Sirolli's encourages his facilitators to support clients who have a marriage of both passion and skill. "But becoming what we are is invariably difficult," he writes. "We have to commit ourselves to a course that may prove to be unpopular with our peers, unfashionable among our friends, and unbecoming in the eyes of our parents. Striving for individuality is always a lonely business. Passion is what propels us during our solitary journey." Commenting on skill he writes, "Our generation is a generation without masters. We are still under the impression, and like to think, that The Beatles didn't have to learn how to play music; that Jimi Hendrix picked up a guitar one morning, put a big joint in his mouth, and started to play like a god. Does the next, younger generation, understand that there cannot possibly be art without skill?"

"Facilitation," he writes, "is based on the belief that it is human to dream and desire. Faith in human nature is what makes it work." "The skill of the facilitator is to become available to those who have the dream and to help them acquire the skills to transform it into meaningful and rewarding work. The skill of facilitation is therefore a communication skill with a twist. It isn't so much that facilitators have to communicate to their client; rather they have to be the kind of person one likes to talk to." Their role is to simple remove the obstacles that stifle a client's growth.

He identifies the characteristics of facilitators:

 Facilitators are passive
 Facilitators are visible
 Facilitators provide just-in-time help
 Facilitators work in confidence
 Facilitators act like swans
 Facilitators love action
 Facilitators are a loaded spring
 Facilitators assess the person and the motivation behind the idea.
 Facilitators understand that ideas are cheap, passionate individuals are rare
 Facilitators establish true communications and build trust
 facilitators don't play power games
 Facilitators are non-threatening, unassuming friendly listeners who make people want to talk to them.


The book is full of examples and case histories, and is divided into 14 chapters:
1. Out of Africa
2. The Technology Fix
3. Homo Cupeins - The Desiring Man
4. Out of the Mountain Cave Back to School
5. The Art of Shoemaking
6. The Esperance Expereince
7. The Esperance Model Applied
8. On Facilitation
9. Training Facilitators
10. A Word of Caution
11. Facilitation and Economic Development
12. A Quiet Revolution
13. The Politics of Personal Growth
14. Epilogue - Civic Society, Social Capital, and the Creation of Wealth

As you can see from the outline, the discussion covers a good deal of territory and Sirolli has meaningingful insights in all the topics. For example, "The shift by governments away from resource driven economies to valued-added ones cannot take place without recognizing that our greatest assets are not the ones that lie underground. Our greatest assets must be our energy, imagination, and skill - our commitment to good work and to the pursuit of excellence and the courage to fulfill our ambitions. Every single person is important in the creation of a better, wealthier, smarter society. Whether employed are not, engaged in export service industries, in the arts, sports or tourism, the quality, both of personal and professional, of every single person is what will make a country prosperous."

And, "Thus the freedom to become is the key to unlocking civic society and long term economic prosperity. Wealth can be generated in the short term in exploiting natural resources, but 1,000 years of prosperity can only be created intelligently by working together, exchanging ideas, sharing technology and resources, and helping each other do well in the understanding that a myriad of wealthy self-employed people produce an economic system immensely more resilient than any alternative."

And, "The beauty of Maslow's theory is that it explains that helping each other is not done out of charity, but out of our need to be appreciated, loved and respected."

Michelangelo, who believed his role as a sculptor was to release the images that were already in the stone, wrote:

"The best of artists hath no thought to show
which the rough stone in its superfluous shell
doth not include; to break the marble spell
is all the hand that serves the brain can do. "

To make his point, he carved a series of "unfinished" works depicting humans emerging from the rock (The Prisoners).

Metaphorically, the facilitator's role is the same.

And, if the facilitator is blessed with double insightful vision and can not only see the beauty inside the innovator, but can see the community that could emerge as a result, then a community transformation can occur.

You just have to read this book. And, when you do, write something about it. Better yet, use it.

This book provides excellent examples and guidelines to putting the respected values back into corporations. I especially enjoyed the chapters on valuing the worker, transparency and integrity and customer care. I have seen how these, when in place, really explode the popularity and the growth of corporations, and when management deviates from the values for the short term buck, then corporations are then exposed in the media and start to fail (and people even cheer for their downfall). This is a great follow up to "The Naked Corporation" book, and both state that some sort of plan of transparency should be in place.

David Batstone's excellent book on corporate integrity is a must-read for executives and managers who want ideas on how to create profitable but soulful businesses that show heart as well as logic. This is not a text that preaches from the pulpit or revels in moral condemnation of Enron's misdeeds. For those of us who are sick to the teeth of reading Enron/Anderson post-mortems, Batstone's book will come as a refreshing change.

Reputation building has always been a profitable way to grow a business. `Reputation is not the same thing as a brand' Batstone says. Instead he says, `Reputation is the perceived character a company holds to public eye', which is probably the best definition this reviewer has read. Using the eight principles outlined in the book, managers are guided through examples that have helped or hindered individual companies. IKEA vs Home Depot for example is cited in the Community section of the book - the underlying principle being `A company will think of itself as part of a community as well as a market'. Which one would you rather have open a store in your community, and why? For the record, the residents of Mountain View, CA (a pretty town near to Silicon Valley) said they'd prefer an IKEA, and not because they like modular Swedish furniture.

The eight principles outlined in the book are:

Principle One: The directors and executives of a company will align their personal interests with the fate of stakeholders and act in a responsible way to ensure the vitality of the enterprise.

Principle Two: A company's business operations will be transparent to shareholder, employees and the public and its executives will stand by the integrity of their decisions.

Principle Three: A company will think of itself as part of a community as well as a market.

Principle Four: A company will represent its products honestly to customers and honor their dignity up to and beyond a transaction.

Principle Five: The worker will be treated as a valuable team member, not just a hired hand.

Principle Six: The environment will be treated as a silent stakeholder, a party to which the company is wholly accountable.

Principle Seven: A company will strive for balance, diversity and equality in its relationships with workers, customers and suppliers.

Principle Eight: A company will pursue international trade and production based on respect for the rights of workers and citizens of trade partner nations.

If you are looking for one book to share with others in your organization to start a discussion on integrity and reputation, Saving the Corporate Soul should be it.

This book is written very well and is pretty straightforward. So straight forward you can get most of the concepts of the book by reading the table of contents. There can't be much to argue with in the book because virtually every corporate hack who raked in the money during the obscene years is now preaching the same messages of corporate redemption. Expense stock options, treat employees fairly, create an environmental scorecard.... wake me up when it is over. In short, there is nothing new in these pages but the way it is recapped is very sweet primer on the subject. But my question is why did Batstone stop where he did? Where are the chapters relating to the ethics of afdvertising and PR? The ethics of obscene campaign contributions and political lobbying efforts? Where are the chapters about companies holding communities hostage by leveraging the threat of relocation for sweet tax deals? The chapters about what truly sustainable business practices mean about the globalization of companies?
Batstone does a nice job on the content he handles but fails miserably in addressing the core problems at the heart and soul of corporations today.

Batstone shows by numerous examples, compelling stories, and shrewd analysis, that running a business with integrity and values intact is indeed "good business". This refreshing book provides welcome reading in a time dominated by corporate scandals and public cynicism. I recommend this book to EVERYONE!!

I say this book is worth reading, after watching The Corporation (the documentary).

You can read many books on "corporate responsability", ethics, and caring for the environment. But, when pressed for profits, in real life, when your job is on the line, would anyone "do the right thing"?.

Don't get me wrong... I praise the author for writing books like this one. And more like it are needed. But the question should be: aren't corporations, often almost-run by stockholders (with CEOs always on the line and on the brink of getting a kick by angry shareholders) and also the executives heavily influenced by wall street gurus, are all of them capable of "corporate responsability" and a long-term strategy?. I'd say no.

I think that companies that "sell out" to the stock market lose their soul, and become tools for a few speculators to "make a quick buck". A stable, responsible company then starts sailing at the mercy of a few stock market gurus and the volatility of the international stock markets. But of course, that is my personal opinion.

The Canadian documentary titled "The Corporation" (can't wait to see it on DVD - for the moment check out www.thecorporation.tv ), argues that Corporations as we know them today, and specially mutinational ones, are flawed by design.

The movie surprisingly got a great review on financial publication The Economist, which praised it:. It begins with a potted history of the company's legal form in America, noting the key 19th-century legal innovation that led to treating companies as persons under law. By bestowing on them the rights and protections that people enjoy, this legal innovation gave the company the freedom to flourish. So if the corporation is a person, ask the film's three Canadian co-creators, what sort of person is it?"

"The answer, elicited over two-and-a-half hours of interviews with right-wing captains of industry, economists, psychologists and philosophers, and left-wing intellectuals, is that the corporation is a psychopath. Like all psychopaths, the firm is singularly self-interested: its purpose is to create wealth for its shareholders. And, like all psychopaths, the firm is irresponsible, because it puts others at risk to satisfy its profit-maximising goal, harming employees and customers, and damaging the environment".

I repeat: try to read this book, and then watch The Corporation (the documentary), which shows the opinion of real execs, in real life. Both essays will make you think, probably getting in the way of your good night's sleep.

Months after finishing this book I still reference it. Expect to laugh and prepare to learn. Obviously Wiefling did her homework in the school of hard knocks. Can't wait to read more books from her!

Kimberly talks from real life project experience. She prepares you for what is actually coming in a project and gives you ways to build a path, and to stay on track to get you through it.

I have read a number of project management books. This includes several PMBOK exam prep manuals among others. The difficulty lies in knowing what is really important. There are a lot of trees in the forest and they do look the same. I have been searching for a book that would really tell me the key things on how to run projects better.

What this book highlights are what key things you need to do and keep in the forefront of your mind. It tells where the pitfalls are that often still catch projects and how to avoid them.

I recommend this book.

This is a great, easy reading book that really tells it like it is and talks at a level that a wide variety of people can understand. Great job, Kimberly.

PS - I loved your YouTube video.

Kimberly Wiefling has done a wonderful job consolidating simple but profound advice to not only project managers but everyone. I say everyone because if you're in business, you are also a "project manager" in one way or another, all of the time.

So to consolidate my review of this great little book, the best and most important advice is found on page 2, under Wage Slavery: "...the role of a project leader cannot be successfully filled by anyone who can't put his or her job on the line in pursuit of doing the right thing." This is about how to "be", which sets the right context for internalizing the well-integrated list of things to do to be successful. The rest of the book makes total sense, especially if the reader continues to refer to the opening advice.

I know Kimberly and have attended a couple of her equally profound workshops about communication and creativity, which are inspiring and immediately applicable. She walks the talk; that is, she is her own advice. I highly recommend her book, philosophy, and services.

It's rare to find a project management book that's actually laugh-out-loud funny, but Kimberly pulls it off with panache. Her energetic, take no prisoners style emulates the environment of most modern projects, and provides outstanding and practical advice into the bargain.

Full disclosure: I'm one of Kimberly's editors. (Sharp-eyed readers would have spotted that, so I'll cop to it now.) I don't know how many editors can claim that they were still enjoying a book as the final deadline closed in, but even after the umpteenth reading I was still absorbing new lessons, and still cracking up at points. Her version of the traditional project management waterfall chart has to be the most hilariously realistic version I've ever seen. The stunning thing is that -- even with tongue firmly planted in cheek -- it's also incredibly useful for spotting the inevitable inconsistencies in our own planning.

Kimberly's encouragement, advice, and hard-won wisdom will help you find the "nerves of steel" a good PM needs in order to become a great PM. This isn't cautious project management. This is real world, wild and crazy, SCRAPPY project management. If you've never seen a project that finished up looking like the initial plan, if you have resisted the urge to place the profession in an ivory tower, if you can enjoy an honest, irreverent look at some of the craziest work in the world, you'll find it well worth your time.