Economics Books

I have purchased and gifted this book over 20 times; mostly to young adult leaders. The central theme is that each and every one of us has leadership potential. Our job as adult leaders who work with youth is to make sure young adults are given the opportunity to grow as positive, productive citizens. The Jesuit model Lowney presents in this book was the perfect model 450 years ago and is just as relevant, if not more so, today. The examples of Jesuits and their accomplishments are very compelling. A wonderful read for anyone who thinks one person can't make a difference. This will change their mind.

I first read this book about a year ago when participating in a class on understanding the Jesuit heritage of my place of work. I re-read it on the plane a couple of days ago returning from an overseas location where we recently established a program. The first time around I thought it was wonderful; re-reading it, I found it both wonderful and also profoundly relevant to our new enterprise.

Lowney takes as his thesis the idea that the same precepts that have animated the success of the Jesuit order can likewise inspire personal and business accomplishment. I have to say he has me convinced. He boils down concepts - like Cura Personalis, Magis, and Ad majorem dei gloriam - that will be familiar to those who attended Jesuit schools to what he describes as the four integrated "pillars" of leadership: Self-awareness, Ingenuity, Love and Heroism. He then uses the history of the Jesuit order to demonstrate how, through application of the four pillars, the Society of Jesus grew from a motley band of 10 likeminded University students of different nationalities, with no agenda beyond doing work "to help souls," to become arguably the most successful and influential Catholic religious order.

Lowney's work is not without controversy, especially his contention that the Jesuit's' leadership lessons can be replicated minus their overtly religious agenda. No doubt the order's founder, Inigo (Latinized to Ignatius) of Loyola - for whom doing it "for the glory of God" was all that mattered - would disapprove. However secular research would suggest that the 16th century Basque had some very profound insights that have application beyond turning back the tide of the Reformation and making converts worldwide. I have to say I find Ignatius to be an intensely attractive character, not least because he advocated active engagement in the world, not withdrawal from it. Here's a guy who for most his life just can't get it quite right - and who along the way experiences some incredible reverses - but who never stops trying to perfect his muddled thinking. He just keeps plugging away until it starts to become clear. And it turns out that it's his very lack of success that leads to his deepest insight: that an intensive regimen of active self-reflection will help him make better decisions.

What resonated with me during my most recent reading was how the Jesuit order faced the daunting task of preserving their purpose in remote lands among peoples with unfamiliar traditions - the same challenge facing my organization. Lowney provides many examples of how the Jesuits succeeded at that task. The training that the novice Jesuit undergoes involves frank self-examination, the letting go of attachments (the concept of "indifference" or the freedom to choose any course of action unencumbered by ingrained habits and prejudices), while learning, through active and repeated self-reflection, to validate one's own instincts to action. This creates a confident, prepared and self-reliant individual, eager to embrace life's challenges. In addition, the Jesuits teach a methodology for self-reflection - the Spiritual Exercises and the Examen - that can be used (the Examen everyday) to reinforce their initial training. Their selection process is tough - they take only the best and most purposeful. Those who are selected are encouraged to innovate and shown how love adds passion and purpose to the pursuit of heroic ambitions. The result, says Lowney, is an organization that can adapt easily to radically different circumstances while preserving it's core values (the same "preserve the core, stimulate progress" that Built to Last author Jim Collins sees as the hallmark of companies of enduring greatness).

At times during my visit to our new overseas location I found myself wondering if our task was just too daunting, the culture just too alien, to hope to transplant our unique brand. After reading how the Jesuits managed it, I feel more confident than ever that my organization can do likewise and should do likewise - not shrinking from full-out engagement - through the innovative application of our fundamental values to this new environment. Thanks Chris, and Inigo, for the reinvigorating lesson!

An excellent book on leadership development. It contains a lot of information and skills that are essential for leaders at all levels. I recommend this book to anyone who wants to improve self-development and self-awareness. Parents can utilize this book on their children's personal development.

Author Chris Lowney turned in his Jesuit name badge on a Friday. On Monday, he clocked in at J.P. Morgan. Named a managing director of this huge investment banking firm while still in his 30s, he held senior positions with them in New York, Tokyo, Singapore and London.

Bemused and amused by the proliferation of leadership lesson books (Leadership Secrets of Attila the Hun, to name just one), Lowney responded. "I was intrigued by what sixteenth-century priests might teach us twenty-first century sophisticates about leadership and about coping with complex, changing environments." He adds, "What often passes for leadership today is a shallow substitution of technique for substance."

I know. I know. I recommend a "must-read" book often. But, this one really is a five-star must-read. "Obedience issues in an uninterrupted life of heroic deeds and heroic virtues," writes Lowney. When's the last time you rubbed shoulders with a truly heroic leader?

The Company of Jesus (the Jesuits) was founded in 1540 by "ten men with no capital and no business plan." Yet within a generation, they built the world's most influential company of its kind. In 10 years, with no experience, they launched 30 colleges. "Instead of talking about leadership, they lived it." Founder Ignatius Loyola trained every recruit to lead. Jesuits believe that self-leadership emanates from four unique values: 1) self-awareness, 2) ingenuity, 3) love, and 4) heroism.

If you salivate at the chance to lead people through complexity, build global teams, control out-of-control growth, mediate turf battles, cultivate wealthy donors, and enforce rigorous hiring standards--you'll feast on this gourmet book. Chris Lowney's real world experience keeps it honest. His delicious and dry wit embarrassed me multiple times last week while reading on airplane trips. The laugh-out-loud moments were frequent!

The subtitle of this book is "Best Practices from a 450-Year-Old Company that Changed the World." Indeed, we can learn a lot from the practices of the Jesuits. Even though they were and continue to be theological competitors with those of an evangelical faith, the Jesuits provide a leadership model that is in contrast to many Protestant organizations.

The Jesuits rose to worldwide influence within a generation from their "no great leader" organizational practice. Whereas evangelicalism is often built around singular personalities and monolithic structures formed to achieve one man's vision, the Jesuits attempted to build all of their recruits into great leaders who, in turn, swarmed the world. That is the singular refreshing lesson that evangelicals can gain from the study of this book.

However, what is disturbing about the book is the inability of its author, or the Jesuits whom he cites, to grasp the biblical message of salvation by faith alone in Christ alone. With a works-based salvation the Jesuits were - and still are - about moralizing the world with biblical principles rather than affording individuals the New Testament teaching of the free gift of new life in Christ - and the power to live the Christian life - by receiving Christ as Lord and Savior through faith alone.

Arie provides a very good picture of companies that have sustained centuries of change. His research reveals what makes them click and what they aare doing that others are not doing. Some of his insights are packaged within the context of a company that truly has life time employment which some of us can not even imagine. His experiences in management and leadership will not necessarily ring true to many of us. Many of us simply will never have the opportunites that he has had. On the other hand, the work that he captures is excellent on sustainability and I highly recommend that if sustainability in business is an interest to you, that you read this book.

I am re-reading the book, and was compelled to share my love and appreciation of the deep understanding and unique approach to organizations and to the ways of dealing with change offered by Arie de Geus.

I'm undergoing through deep change in my life; my business is growing and changing. The book gives courage, foresight, support, tools and a map both to pass through the process holistically, and take responsibility for the future. I see how my whole company is taking responsibility for its future. I give credit for this movement to the ideas and concepts laid out the the book.

This is a must read for all those people who are interested in the subject of organizational learning. The book illustrates clearly the challenges companies face in encouraging its employees to learn. Also, it provides a lot of examples and strategies from Shell. Overall, it is an excellent for a any person, even if they are not in a managerial position in a company. If the reader is such a position, then this is a must read.

Companies die all the time. The current business climate favors short term profit over long term survival, and most companies don't adapt fast enough. De Geus explains why this is, and what we can do about it, but what makes this book an essential read is that he gives us a new way of looking at organizations and the meaning of work.

The problem is that, in management, you get what you reward. This is a well-known truth and explains the dysfunction we see in most companies. As de Geus puts it, "The difficulty lies in our definition of corporate success...the dominant school of thought in business administration measures success purely in terms of quantity: the maximization of revenues, market share, share value, or proceeds."

The solution de Geus comes up with is novel and revolutionary. It is to look at companies differently -- not as machines, but as living beings. In fact, he goes even further than this, saying that companies actually are living beings. It is only because they are living that they can learn and adapt and hence sustain themselves over long periods of time.

This view seems extreme, but it is soundly based in philosophical argument and it is preferable to the alternate view that companies operate like clockwork and their employees are simply assets. The complexity of organizations can indeed be understood better by analogy with human psychology and biological ecosystems. And a company is able to survive and learn only because it has an identity that outlives any of the people working within it.

de Geus draws on the work of leaders in the fields of psychology, philosophy, evolutionary biology and immunology. He agrees with other management writers like Drucker, Collins and Buckingham on basic management truths, like the need to focus on strengths and develop people continually so as to maximize their effectiveness. However, he provides fresh and original insights on management and helps us look at our organizations in a new way.

For example, the natural consequence of thinking of organizations as living beings is that a company's primary goal becomes survival. This in turn leads to a different way of looking at the company's people. The company will survive only if there is synergy and an underlying contract between the company and its members whereby the members are helped to reach their potential in return for support of the company's goals.

Many years ago, I read Peter Senge's book, "The Fifth Discipline," and its depiction of the learning organization became an ideal for me. I didn't expect to be as profoundly affected by "The Living Company," but the ideas are, if anything, even more basic to finding meaning in work, and will likely stay with me. This book is essential reading for any leader wanting to build a sustainable company, but it's also thought-provoking for anyone who wants to make change happen in any organization.

Graham Lawes

I found this book to be a relief and escape to the way the corporate world has evolved. By taking a look at long living companies, the author has extracted some timeless advice for corporations to pay attention to. The thing that "lowered the score," so to speak is that there were hardly any statistics or hard numbers involved to back up his claims, regardless of the intuitive excellence of their teachings. If this book is to make a difference and it has the ingredients to do so, I thought some hard results outside of the longevity would have to be produced and they weren't. What I particularly liked was how the distinction was made between living companies and economic companies. More importantly, how people need to realize that you can't run a company with some of one philosophy and some of the other. You'll have to pick this up and read it to understand this, but I think if you do, you'll see that most companies are attempting to mix oil and water today and unfortuneately, I agree that they will be "dead before their time." Overall, this was a very insightful book and upon reflection to my own life, sarcastically entertaining.

This is a great read whether you're a college student or just interested in a very practical construct for understanding business analysis and decision-making. Don't view this as the dry, age-old, micro-econ, theoretical, drudgery. This is real-life, pragmatic, business economics that ought to be read by students, entrepreneurs and executives alike. Better than Levitt's Freakonomics since it's beyond just interesting facts, it's actually useful in business practice. Who can ever refer to a managerial econ tome as actually fun and engaging to read. This one is. Buy it, start it...and, I guarantee you'll finish it.

Imagine my surprise upon reading this book. I majored in Economics in college and vividly remember "waiting" for the more advanced classes to reveal something practical as I advanced towards graduation. That proved elusive. College economics texts were all much the same - theoretical and full of supply/demand curves. They were boring.
My complimets to Luke Froeb for taking a practical approach to this subject matter. In doing so, he has done his profession a favor and challenged the status quo. This is a unique book, and for the sake of future Economics and Business students I hope that its delivery and stylistic examples become the way this subject is taught from this point forward.

This book is a great read for beginners and experts alike. Its easy-to-relate examples make sure the message gets across - how to solve business problems using micro-economics.

The book is full of "easy to apply" tools in various situations. If you have read this book, your approach to problem solving will never be the same again!

Highly recommended!

Not your typical economics text - the writing is lean and precise, and the authors use examples that demonstrate the concepts in ways that business students will find useful beyond the classroom.

As an executive MBA student using this text, I have found it to be a clear and concise explanation of how economics MUST be used to optimize company performance. Rational Actor Paradigm, Cost-Benefit Analysis, Game Theory, and other fundamental tools are covered effectively. The book is brief and very readable; perfect for someone who needs the info, but is short on time.

I have bought more than 100 books on selling techniques, psychology, attitude, performance, etc. This book should be alongside the bible for sales success. I re-read the book as soon as I finished it and I consider myself far more comfortable during presentations using Ms. Miller's advice.

Reading this book is like hitting a hole in one. Finding so much good advice and ideas in one book for sales is rare. I jotted down so many ideas pertinent to my clients I filled several pages! Her section on prospect blind spots is just so dead on target. Blind spots usually encountered are:

* Lack of understanding
* No urgency
* No differentiation between products
* Confusing value with price
* Fear of change
* Fear of large commitment
* No perceived value-add
* Fear of getting burned. Again.

Then she quickly gives you ways to communicate through the blind spots.

Ever heard of a Horse Chart? That's a PowerPoint where you have a picture/chart (say a Horse) with a title that says

exactly what it is (Horse). Nothing about the impact, effect or utility of the chart in the title. Instead of Sales use a title that talks to clients issues. ( Sales drop dramatically in the 3rd quarter)

A line I really enjoyed. " People simply can not imagine needing something they have not experienced - unless its explained in terms of what they know and love ."

This is a book for those sales and marketing people who want to kick down the doors and storm the castles of their reluctant prospects. In dong so you will be able to make more money than ever before.

This book was recommended to me by Craig Valentine, a former World Champion of Public Speaking, and I am grateful to him for it. Even though I write extensively for a living (print, speeches and video), this book serves as a great primer or reminder of the ways we can make our messages "stick" better in the minds of our audiences. It teaches how to draw metaphors, symbols or analogies (pick one!) that will be meaningful to our intended receivers of our communication. In all, a worthy addition to the bookshelf of any writer or speaker.

Metaphorically Selling: How to Use the Magic of Metaphors to Sell, Persuade, & Explain Anything to Anyone is a guide to making use of metaphors for increased success in business. This book introduces the reader to the world of metaphors, pointing out that the use of metaphors is a fairly natural everyday process. The author then explains that the use of metaphors is actually the key to keeping both sides of the human brain engaged and actively attentive. Furthermore, the use of metaphors further understanding of new material through the connection of this material to already understood, well thought out analogies. In this way, metaphors are the key to keeping clients and customers interested in your presentation while increasing their understanding of the uniqueness of your product. Once, these key concepts are entrenched into the reader's mind, the author guides the reader through various exercises that aim to teach the reader to choose and use metaphors for his or her own purposes.

Metaphorically Selling is an important resource. This book teaches and enlightens the reader while it entertains, keeping both halves of the brain happy. Moreover, the evolving chapters of this book actively guide the reader through those nagging doubts about whether he or she can actually create his or her own appropriate metaphors. Thus, after reading this book, the reader can't help but spontaneously come up with appropriate metaphors for any situation. Though this book is meant for increasing business success, the concepts in this book can be used to communicate or teach more effectively at work and in everyday life.

First let me say I am not an author scatching another authors back (I don't know about you, but I don't even read reviews by other authors because they all reveiw each others books. It is much more helpful to me when I read a review from another salesperson, someone who is in the trenchs or came from the trenchs. I do not know the author, never heard of the author before this book, am not a fan, am not a student at some gurus feet. I am a guy trying to pay my bills and make a better life for my family. And I do it by selling.

I have been in sales and marketing for over 25 years. I have read enough books on sales to fill a library. Some good, most just raw material for confetti, with a few books that are great. I feel this is the most important book anyone in business or selling can read.

I have lost sales even though profit analysis and side by side cost analysis both dramatically reveal the supremacy of the course of action I propose. I go slow, get agreements all the way through, heads nodding, even agreement that they want to go with what I propose. And there are STILL cases where I am flabbergasted and frustrated because the deal doesn't close! Then I know - THEY JUST DIDN'T GET IT! Going slow, getting agreements along the way and my point went right over their heads.

I sell a service to physicians...and they are doctors, not business people. In fact that is how I found this book. I knew I had to find some method of better communication that would allow me to make critical points easy to understand by a lay person without loosing their power. Through searching on google I found a link to this book and the author.

The magic of this book is it immediately enables you to communicate powerfully and effectively with anyone about anything, and in a way that sticks in their mind and they REMEMBER. And in sales and business that is critical to success.

This is why I feel Anne Miller's book is the most important book you will read and this is a book that will put money in your pocket! You will sell more, period.

This book would be number one on my recommended reading list, the next 2 books on sales I would recommend after this are Value Forward Selling by Paul R. DiModica, and Never Cold Call Again by Frank J. Rambauskas Jr.
All three of these books are no b.s, practical, and most importantly, they work in the real world.

Chip needs to talk to my boss and your boss ... our company culture is soo lacking and if we followed Chips methods I know the culture could be great. That would make our customers, employees and investers happy too.

Instead of "the beatings will continue until morale improves" why not take the team to the beach and throw around some ideas!

Great read for executives, managers and people in startups. Buy this book help spread the happiness ;)

Bill

Loved it. I can't wait to read it again. I bought a second copy and gave it to my CEO.

What is so wonderful about this book is that its lessons can be applied to anyone with passion for making things better. While I may or may not be an executive one day myself, the concepts of self actualization resonate in sales and pretty much all areas in business.
A must read for anyone serious about business and how the human element is motivated for success.

Chip Conley presents a cogent perspective on achieving self-actualization in business. It is refreshing and inspiring that in today's competitive, dog-eat-dog world, businesses are finding that success is possible through providing a culture where people can find meaning. By engaging mind and heart, employees will become tied to the success of the organization. Applying this same concept to customers and investors, Chip Conley is able to demonstrate, through his experience at Joie de Vivre, that you can withstand even the most difficult of market conditions by applying Maslow's theory of self-actualization. This book is a must read for business leaders and entrepreneurs alike.

There is considerable print, film documentary and factual evidence on the critical and pessimistic side of how businesses and corporations are surviving and thriving today, - but Chip Conley is relentlessly optimistic, practical, responsible and idealist - as much in his business as in his writing. The development of his company has been remarkable to watch from the sidelines, and this book effectively explains how he has done it and why it works. A great read that makes cynicism hard to hang onto!

This book is proof that there are thoughtful, caring, and people driven entrepreneurs. It is possible to be very successful without being driven by insatiable greed and boundless narcissism. The author, Chip Conley, is a Stanford MBA who has carved out a great reputation and financial success with a California based boutique hotel chain called "Joie de Vivre" (you can find their website at jdvhotels dot com).

Conley has all the great personal stories showing his personal commitment to his businesses, being willing to sacrifice personally to give it time to succeed (the entrepreneur who has not lived for extended periods without a paycheck is the exception rather than the rule). What makes Conley quite special and someone it seems I would like to know (despite our likely polar political views) is his how thoughtful he is about what he is trying to do and his reaching into the meaning of his work shows on every page of this book. Just look at the end of each chapter for a list of additional reading on the subjects discussed!

Abraham Maslow is a hero to many thinkers, however, the closer you get to the front lines of business survival the more his ideas seem like a luxury rather than foundational principals. However for Conley, Maslow's philosophy is the bedrock of what Conley is about. He uses Maslow's famous hierarchy of needs and its usual presentation in a pyramid as the model for his own trio of pyramids to express what his business tries to accomplish. Conley turns Maslow's five section pyramid into three section transformation pyramids that consist of a base of survival, a middle section of success, and the peak section (note the title of the book) of transformation.

The author sees his work in three constituencies (and provides a group of chapters on each one): employees, customers, and investors. The sound principle being that without great employees who embody your business you won't have customers and without successfully building a profitable customer base you can't reward investors. However, Conley wants more than the base part of the pyramid for each of these stakeholders.

For employees the transformational pyramid is: Money (survival), Recognition (success), and Meaning (transformation). That is people come to work for their paycheck and feel good about their jobs when the business demonstrates that it sees their contribution. However, when the employee sees their job as a way to express their own values because they align themselves with the company's mission, it can create a meaningful transformation to the employee's life. That is, the paycheck provides motivation, recognition creates loyalty, and meaning sparks inspiration.

The transformational pyramid for customers is: Meets Expectations (survival) which creates satisfaction, Meets Desires (success) which creates commitment, and Meets Unrecognized Needs (transformation) which creates evangelism. For investors the pyramid is: transaction alignment (survival) which creates trust, relationship alignment (success) which creates confidence, and legacy (transformation) which creates pride of ownership.

Obviously, there is much more to these statements than I can bring out in this little review. My hope is that by listing them you will become intrigued about what Conley is talking about and want to get the book and read it carefully. I think it is an interesting read that will fire you up to want more for and from your business than a fatter bank account (although that is indeed a part of the story). The author illustrates his points with many examples from his own work that demonstrate how practical and desirable these principles are.

Bravo.

Reviewed by Craig Matteson, Ann Arbor, MI

The numbers don't lie. Lester Brown has presented a very informative synopsis of the most pressing issues facing our planet. The trends are all pointing in the wrong direction as far as the environment. He does offer an extremely innovative solution to get us back on a sustainable path. The scary thing is the narrow window of time in which we have to make some monumental changes in the way that we live. This is especially true for us Americans. We need to realize that there are another 6+billion people on the planet and that we all can not consume and waste as Americans collectively do. Great job Lester. I bought 8 copies of the book, which I never done before in my life to circulate to people to get the word out. Buy this book, you will not regret it.

This is one of the finest books to summarize in layman's terms both the problems and solutions to our unsustainable, industrialized economy. What distinguishes Lester Brown form other authors on the topic of sustainability is the ease of readability of his books. That definitely cannot be said about other, overly laborious works that mostly appeal to policy makers or academia.

Version 3.0 (2007) here expands where Plan B 2.0 left off and what Eco Economy started in 2001. There is much valuable news and trends in 3.0 not in 2.0 as this is an extremely fast moving topic which needs updating every year. (I've had Harvard profs tell me they need to completely revamp their sustainability lectures each year to keep up with the latest happenings).

Positives: very clear, readable writing style ... a keen ability to "connect the dots" of the many issues of a unsustainable society ... depth and insight ... loaded but not overloaded with useful eco-factoids ... and ability to balance bad news/good news and not be either wholly focused on total eco-gloom disaster scenarios or a total pie-in-the-sky-kind-of-a-guy. His balance is superb and his recommendations believable.

Negatives: not many but some charts and graphs to break up the text would have enhanced the points and visual interest. Also, the 100+ pages of reference notes could have been indexed on the website to save some trees and shipping weight (as only researchers need this for most part).

Other good recent books include "Earth: The Sequel" by Fred Krupp (super detailed accounts about the latest eco-solution technologies poised to change the world) ... and "Peak Everything" by Richard Heinberg (how the collision course of severe resource constraints and industrialization impacts will wreak havoc on society and how new thinking is required to dig out of this mess).

Lester Brown gives us a solid plan to save civilization from the ravages of Peak Oil and Global Warming. But at $190 billion a year, it just sounds too easy.

In fact Peak Oil is now becoming Peak Everything (the title of Richard Heinberg's latest book), driving huge price increases in many key commodities. This means that the actual cost is likely to become twice Brown's estimate or more, the longer we delay, the higher the price. To keep costs down will take a global mobilization, with many agreements like the proposed Oil Depletion Protocol (subject of another Heinberg book) and massive rationing or taxation of non-essential consumption.

One way or another global economic decline is in the offing. This is a scary issue, especially for politicians, but it needs to be faced. This is because there is a huge difference in how this decline occurs. Business-as-usual decline (Plan A) will lead to collapse, possibly by mid-century. Decline imposed through mobilization (Plan B) will lead to survival, though with far less of many of today's luxuries.

Here's how decline will hit home, even with mobilization. Brown, along with the Apollo Alliance and many others, are now talking about a new economy of "green collar" jobs, with re-localization of much outsourced productive activity. What they don't tell you is that most of these jobs will pay far less in real purchasing power than most white and blue collar jobs in today's top industries.

But good people will take these Walmart-pay type jobs anyway because of layoffs that will skyrocket in the coming decades. That is, today's wealth is based primarily on cheap energy, so with many more people competing there will a lot less wealth to go around as we head down the Peak. Much of Plan B amounts to learning how to live with less. Many of those who've looked carefully at the numbers don't see the resources to build and maintain the renewable energy we'd need to replace all of today's fossil fuels.

This brings up the population issue. Brown says that we must stabilize at eight billion people. But will we really have the resources for 8 billion people to live sustainably and with at least basic middle class amenities (decent food, clothing, housing, health care, education, transportation, ...)? Some people are now saying that we need to think two billion or less.

Radical population reduction seems impossible without invoking the Four Horsemen of the Apocalypse. But it's actually very simple in concept: Women have only one child, on the average, and that child is born in the woman's mid thirties, again on the average. Mathematically this will reduce the population by a factor of 4 in 80 to 100 years. Sure, this would take a global cultural mobilization, but it is possible. As Brown points out, Iran cut its population growth rate in half in less than a decade, and Thailand did too. Perhaps we need Al Gore to show the world the kind of Apocalypse that happens when an exploding population uses up all its resources.

Then you must read this book. It clearly lays how mankind is on the road to ruin if we don't change our ways and the U.S. is no ways immune. It is hopeful also to read about tangible plans on how we can change our ways and build a world for all of us to thrive in, maybe compramising just a little bit for the better well-being of all of us. The book is extremely well writting and the documentation of sources is impressive. My only complaint is that some of it is unessecarily redundant, but I don't blame the author for trying to hit home key points. Anyone with any concern for the future needs to read this book, and take some action, even if just a little.

This is a difficult book to get wrapped around. Which is good news, and then again it is bad news.

The good news is that this is an excellent and wide-sweeping run-up to the current health of our Earth.

Such topics as Our Socially Divided World, Eradicating Poverty, Designing Cities For People, and The Great Mobilization are spread over 287 pages of dense statistics and research, backed up by nearly another 100 pages of footnotes.

The bad news? There is far more content than is of interest to me - the motivated renewable energy reader. Some day I will wade through the less interesting parts, and then leave the remainder as a source reference.

The book cover heralds "REVISED AND EXPANDED". Actually, I would have preferred the less-is-more previous edition.

Renee Walkup's book is essential for anyone in business. This book is about communication. Having a great website,fantastic marketing programs,and followup systems are meaningless without proper telephone communication. Read the book, pick up the phone, and and you will be rewarded with increased productivity.
Ron Draluck Push Button Investing in Real Estate

As the former President and Member of the Board of Directors for the SMEI (Sales & Marketing Executives International) Atlanta Affiliate, Ms. Walkup's book was highly recommended by one of my fellow board members and we invited her to speak at one of our monthly meetings. She was one of our most highly rated speakers by our members and their guests. Both Ms. Walkup and the book are very engaging and informative. The book provides a strategical perspective with practial tactics. I actually purchase the book at Amazon to send as gifts to colleaques and clients.

This is a great book. I would suggest taking notes and reading the book over several times. Each time I read it I get more and more helpful suggestions out of it. Thank you Renee!

Owning a small creative shop, I'm having to juggle executing work and selling our services on the phone to prospective clients. Renee's book is constantly on my desk and I refer to it often to help keep my "pitch" focused, clear and concise. There are many deals I have closed which I can attribute directly to her methods.

... when it comes to selling over the telephone!! Renee Walkup & Sandra McKee have created a superb guide to selling over the telephone. This isn't your standard "smile when you talk" stuff. These two "get it" that selling over the phone is a totally different beast than selling in person, and that's what makes this book stand out from the many like it.

Another thing that makes this book stand out from a lot of books on the same subject is that it covers the entire sales cycle, not just prospecting. It covers it from a phone perspective. You CAN'T see your customers when you are talking to them (or more importantly, listening to them) over the telephone, so the book gives you a game plan to size up the attitudes of the different people you come into contact with.

The book also gives you an action framework that covers the entire sales cycle, pointing out all along the way the nuances and challenges inherent in telephone selling. All I can say, having completely read the book and having put many of its principles into practice, is that it would be a bargain at ten times the price. Check out their web site (SALESPEAK) as well. There's useful content along the same lines there.

I rated Dr. Abraham's book a 5 star. I have been in
the restaurant business for many years and found his
book to be extremely appropriate in describing how
workers can sabotage their purposes with their
dangerous journey into unholy politics. When
customers and colleagues commit one of the Seven
Deadly Sins against the Golden Rule, sales
eventually deteriorate. What good is a restaurant
without business?
If you own a business and employ workers, read this
book no matter what part of the world you are from.I'm living in Europe over 12 years-one thing is for sure...
The Golden Rule is a universal principle and people
are people everywhere.

[...]

The best book I've ever read, hands down. I am a recent college graduate and entered the working world in August 2007. Every college senior should be required to read this book before graduating. This book taught me far more than any college text book. I will use it for the rest of my life. Dr. Abraham is truly a genius and a dear family friend.

The Doctor is in! Dr. Abraham's book offers a pragmatic approach to understanding and managing the not so admirable aspects of human behvior while encouraging and celebrating the good in people.
Dr. Abraham tackles business relationship matters they just don't teach in business school. Seven Deadly should be required reading for all college students planning a corporate career. I'm passing my copy to my son.

One of the best books I've read in recent times. Full of insight and memorable characters. If you've read it - read it again - if not - pick up a copy and enjoy. Good lessons to be learned.

Now here's a good read that any manager or organization can use to either thwart or prevent disfunctional behavior in the workplace. I used to wonder how things can get so messed up that the weasles start running the show and us regular peeps get caught in the cross-fire. Well, Dr George shares some bona fide case studies that are easily digestible, and fall in the truth is stranger than fiction category.

Having worked with George Abraham I know what I'm talking about. I'm glad to see he is sharing his work with others. I have learned a lot from him and he's had a profound impact on my career. Put simply, he's the bomb - and believe me,...I wanted to drop him on a couple of spineless villans back in the day...and did!

I recommend 7 Deadly Work Sins to those who have recently graduated from school and are coping with their first entree to corporate life. They really should have corporate HR assign this book to managers and others who exhibit "sinful" behavior on the job. In fact, anyone who is dealing with bad seeds in the workplace.

This will be a good one for "books on CD" - I think the rhyme is Sublime and I pity the fool that breaks the golden rule.

I've been trying to get my business going for the last few years and its been very frustrating. I found this book by accident in my local library a month ago and have been kicking myself ever since. I read it cover to cover and just now ordered it through Amazon.com so that I can have a copy of my own. It broadened my business perspective, yet has given me more focus to what I am trying to accomplish. This book has really inspired me to redouble my efforts.
Its so rare to find authors that aren't so egotistical that they can't just explain the information. It seems most of them have to either treat the readers like they are idiots, or talk so above the them they can't get any use out of the information. The information in this book is not only clear and concise, the writing style flows and reads very smoothly.

I've used Marcia Yudkin's ideas on writing letters to editors twice. Each time, a variation of my letter lead to a small feature in a newspaper and, even better, new sales! I even have a repeat customer - which is like gold! What I like best about the book is that there are enough different ways to get publicity, that there's a style or method for everyone. You don't have to be outgoing, network like crazy, make sales calls or anything. If you want to be "low key", there are still ideas in this book that will appeal to you and be effective, too.

I am the PR Chairperson for my organization. We are planning our National Convention for July 2002. This book is great. If gives me the basics I need to head up this committee and to know how to handle myself in an area in which I have no experience. Just last week I called a contact at a local newspaper who immediately said.."sorry, can't speak, I'm on deadline." I had just read the chapter that addressed this; how not to take this personally because this is what happens in their line of business. However this person continued to apolgize, took my number and promised to call next week. Admittably so, I am a sensitive person. So, had I not read the book, I probably would not have felt as confident as I did!

Not for nothing, but somewhere on the backburner I wouldn't mind considering a career in this field....somewhere down the line.

Once again, Yudkin proves she's marketeer extraordinaire! From the get-go of this book, I guarantee if you do the things she suggests (from press releases, tip sheets, bios, and brochures) you will bolster sales for your company. This is in area where Yudkin shines - from showing how she worked her own deals to be lucrative for her, to recounting a story of how one woman created spin for a seminar she never gave!

This is a fun read on material that could have been dry. This is one book that won't collect dust on your bookshelf but will be used as a resource again and again.

Yudkin's "Six Steps to Free Publicity" is in reality an easy-to-follow guide to successful marketing and publicity for your business. Yudkin provides the know-how for you to gain publicity, generate name recognition and be considered an expert in your field with fast, free ideas from tip sheets, to press releases, to speaking engagements, to utilization of the Internet. Her true life examples of others will have you laughing out loud with how simple it can be. You'll be taking action before you finish the book and you will reread it over and over to make sure you haven't missed anything. Get your own copy of Yudkin's "Six Steps to Free Publicity" and step into the success you've been dreaming of. Her advice is sound, but most of all, IT WORKS!

I wish all college students would read this book. Provides insights and truths about the real world of work. Great examples of individuals who have navigated the world of work, and struggled with their careers. How do people decide on careers, is it okay to change, what if I'm not certain about what I want to do, what if I don't like what I'm doing. This could save many students a great deal of frustration when sorting out their career plans.

Others have written good reviews so I'll keep mine short. This is an excellent book, in part because it's very readable (you don't feel you're being lectured). Also, the lion's share of the book is personal stories of Liberal Arts grads finding their way into career paths, with plenty of ups and downs. If experience is the best teacher, this book gives you the benefit of 30 other people's experience. Highly recommended!

As a sophomore in college, I'm almost to the point of entering the "real world." But instead of feeling unprepared and anxious about this process, I am actually looking forward to it. This is entirely due to Smart Moves, and I cannot even begin to emphasize how much this book has already helped me - even though I'm still 2 1/2 years from graduation!
What really makes this book a pleasure to read is it's format. At the beginning are extraordinarly helpful pieces of advice on what to do in and once you graduate from college. Next, the book goes on to provide real-world examples of people who are enjoying their careers in just about every major field. Smart Moves chronicles their stories while not only including their successes, but their mistakes as well.
At home, my mom and my 17 year old brother looked through the book while it was laying down on the coffee table. They both loved it. Here is what my mom had to say:


"Your purpose in life is not to find yourself...it is to create yourself."
My son, a student at Duke University, received this book from the University the summer between his freshman and sophomore years. He asked me to read it, and I was delighted to find it offered, through biographical examples, some truisms that we had been trying to explain to him.

1. Follow your passion; your happiness and enthusiasm will attract the money you need to survive.
2. Be willing to work hard.
3. It doesn't always matter what you major in, there is a good chance you will change careers several times in your life.
4. Every job you have will teach you something about yourself and give you the experience to make yourself available for the next opportunity.
5. Remain open and flexible.
6. Remain curious and research-oriented.
7. Use your summers between school years to take internships or volunteer in the areas of your interest.
8. Explore the career counseling center early during your undergraduate years.

I felt the lively and entertaining writing style of the authors, Sheila Curran and Suzanne Greenwald, made this book a fun and informative read for both undergraduate students and their families.

Beth Zarian, author, Around the World with Historical Fiction and Folktales.


Once again, I'd recommend Smart Moves to anyone who has an open mind!
-Paul Zarian

A refreshing and timely read for every recent college graduate. Curran helps job-seekers (and their parents!) understand the challenges - sychological, cultural & socio-economic - facing every graduating liberal arts major. Her years of experience counseling the best and brightest of the country's youth has taught her a simple truth - happiness is in doing what you love to do.

What's so fascinating is the complete relevance it has to the day-to-day decisions that my 22-30 year-old peers are making every day. I can't tell you how many times I have felt compelled to share the "Smartest Moves" chapter with colleagues who find themselves "disenchanted,"
"disengaged," or otherwise, with their current career path.

Every college graduate should read this book - and so should their parents.

A college sophomore at Duke University, NC, I received a copy of 'Smart Moves' over the summer, at a time when I was extremely confused over which major I should choose, which career path I should follow etc. That was, until I received this book.
Through the stories of 23 other students, all ranging in a wide variety of careers and fields, I have realized that the next 3 years of my life will be about finding out what my passions are and where my interests for the future lie, rather than about working my way towards a preordained career goal on a predetermined path which I might regret later on in life. Several of my course selections and internship plans are now being reinforced after reading this book.
Smart moves has been a really useful eye-opener and myth buster for me, and I highly recommended to all students in liberal arts colleges, regardless of whether they were in a similar position as I was in or not. Read this book, and you would have made your first of many smart moves.