Economics Books

This is the first volume of the two volume herbal set.If you like classical literature and recipes,you will enjoy reading this book.Also has information on tonics and liniments for various aliments.Methods of harvesting and chemical dosages are discussed.And preparation of the extracts and tinctures are detailed.Some illustrations,from the root to the bud,are drawn clearly.Folk tales and cosmetic aspects are included.It's a bit old-fashioned ,yet it reads like an enchanting medieval Herbal Arthurian text. If you're a serious student of herbalism and classical studies,then you'll find this botanical set engrossing reading.

I enjoy this book because it has so many plants in it, even plants we don't usually consider herbs. It gives a lot of info about each plant listed. Very good!

Wish this was back in print in one volume but glad I was able to pick this up. One of the most invaluble resources I have give tons of wonderful information very comprehensive...love it. Only wish the pics of the plants were with each description instead of in their own lil groups.

I received my book in excellent condition and in very short order. I am pleased to add it to my library and am sure it will be well-used.

Although I preferred the older verison this is great for the beginner and advnce alike.

THIS BOOK MAKES MY FRIEND CRAZZZY ABOUT MELALEUCA. HE IS A GREAT PERSON AND BELIEVES WITH ALL HIS HEART IN MELALEUCA. I THINK THAT IT IS A GREAT COMPANY AND I WOULD SUGGEST YOU TO INVEST IN ITS PRODUCTS HIS NAME IS ROBERTO ZUNIGA HIS TELEPHONE NUMBER IS 1 631 816 4690 HE WORKS WITH THIS BEST SELLING AUTHOR. GIVE IT A GO AND TRY THIS AMAZING AND UNIQUE CONCEPT.

Russ really has the ability to not only do but also to concisely and clearly make known what actions to take and not take while building a network marketing organizaton.

Anyone who reads and applies these steps should surely experience success.

This is not a feel good book, motivational book, or a book on self improvement. This a book of facts and information, valuable facts and information, that if learned and applied will enable the reader to reach their fianacial goals. Outstanding! It is a must have for anyone wishing to gain have control of where they are going!

I have never been so impressed with a networking 'hands-on' book as I am with "Network your way to Millions" by Russ Paley. In my 14 years as a network marketing trainer I have had the honor of prospecting and helping such greats as Richard Kall, an icon in the industry. Russ has captured the true deliverence for the beginner as well as the seasoned professional in his long overdue masterpiece. Paul Kupetsky aka The Midas Muffler Man.

RUSS GIVES STEP BY STEP INSIGHTN ON THE BUILDING OF A NETWORKING BUSINESS. A MUST FOR ALL LEADERS

This is such a great read! The tools given were very useful and easy to implement. I definitely recommend this.

Proactive Sales Management shows sales managers how to effectively manage their sales force, motivate the sales team, effectively coach and counsel the sales organization, reduce reports to one sheet of paper and 10 minutes a week and forecast more confidently. A must read for any serious manager who is planning to boost sales and performance.

Many sales managers I know are some of the hardest working people on earth. They don't have time to read theory and work over months or years to apply it.

This book gives a good, practical approach which can be used immediately - invaluable to newly promoted sales managers or veterans. It's the type of book which lets you read a chapter at lunch then use the idea that afternoon!

Miller's approach offers insight and forthright advice on the keys to success in managing sales people.

Has chapters for the entire Sales Manager life cycle, from vision/culture to interviewing/hiring, to corrective action. Very basic and rudimentary rather than theoretical such as you'd find in sales management course texts. Maybe this is all that's necessary to gain the big picture rather than dealing with various minutia.

'ProActive Sales Management' is packed with practical tools for business executives to drive sales organization in a proactive manner. Miller has coherently illustrated how these tools fit together & help sales organizations to achieve the mission of proactively capture business opportunities; more importantly, he also shows managers how to gain better control of their life while achieving business goals.

Save your 20 bucks and attend the yearly sales seminar your company sends you to anyway. Yet another sales book full of the same "relationships are everything" stuff that we already know. I stopped listening to the cd's when the guy showed off his ignorance on the "good ole' boys" policy. I am from KENTUCKY. I know exactly what the "good ole' boys" policy is and it doesn't stop with just "who ya know". If you are just starting out, this may be worth a listen, however this will bore the experienced sales person who is perhaps just in need of a little revival to tears.

The item arrived in great condition. Exactly how the seller described. Very satisfied with my purchase.

As usual, Jeffrey Gitomer never disappoints. All of his books are a must if you are in sales, marketing, customer service, or own a small business. Gitomer's writing style is humorous and amazingly easy to understand as his personality oozes from each page.

The Sales Bible is the ultimate resource for all sales representatives. Buy it now you won't be disappointed.

i liked the red sales bible, and also really liked all of jefferey's other books, and this one was a lot of the same info

I think the latest Sales Bible is outstanding. Although there is substantial overlap from his prior books, The Sales Bible presents ideas and concepts that maximize the potential to complete a sale and retain a customer. Jack I. Hyatt

Kimberly McCall's book, Sell it, Baby! is wonderfully refreshing--a pocket-sized guide to marketing your business from A to Z.

Sell it, Baby! includes chapters on marketing, branding, and sales, all written for small-business owners and marketing professionals. I especially like how it's fun to read. McCall also interviews other marketing experts and professionals.

Alexandria K. Brown, "The E-zine Queen," author of Boost Business With Your Own E-zine.

"Sell It, Baby!" has something for every small business owner or marketing professional. Pick and choose from a menu of sales and marketing offerings, everything from "Born Again: How Brands Get a Second Shot at Consumer Love" to "Top Five Traits You Gotta Have to Sell" (my favorite and not just because I'm quoted!)

"Sell It, Baby!" can be read in tasty bites. Pick it up, read an article for information, inspiration or simply because it's well written, then go back to whatever you were doing before. More than likely, however, you'll find yourself quickly returning for another bite!

Wendy Weiss
"The Queen of Cold Calling"

Sell it, Baby! is a quick and enjoyable read filled with real world, practical advice on marketing, branding and sales. It is particularly strong in its sales management advice, clearly drawing from Kimberly's sales management experience. This book addresses the real issues that sales and marketing professionals face day-in and day-out versus the academic theories or models on which many sales and marketing books seem to focus. I highly recommend this book for anyone who is in sales management or aspires to be. I also recommend it for marketers. You will enjoy the read and will learn something that you can apply to your own career success.

Brad VanAuken, author, Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market

This book is a must for anyone interested in selling, marketing, and/or branding. It provides a structured step-by-step process for applying total brand management to your own product, no matter what it is. The language is clear, the examples get right to the point--and best of all, the book gets right to the point. I personally can't stand books where you have to weed through pages of fluff to get to the part you want to read.

What I also liked is that Kimberly doesn't talk down to the reader. Some people flaunt their expertise, and sound arrogant as they try to give their readers advice. It's grating, and those are the books I usually put down after a few pages, no matter how knowledgeable the author is. But Kimberly has a lively writing style, and appears to enjoy sharing her expertise--without that arrogance or tone of superiority that is often prevalent in these types of books.

It's an unfortunate irony that the field of marketing and communications is littered with so many "how-to" books that are unfocused and unclear. "Sell It, Baby!" provides an antidote - it's a concise collection of marketing tips and tricks that's divided by subject and easy to read. McCall calls herself a business cynic - "think Andy Rooney with lots of hair and a great handbag collection," she says - and how can you resist a writer like that? Her breezy book is packed with valuable nuggets for the novice and expert alike.

-Marc Nathanson, Executive Producer, NY1 News

This is a good example of a start up and how much work is involved. By highlighting the ups and downs, it paints the real picture of a start-up, not just the glam.

If you wanted to read a definitive true story about pre dotcom, bubble and post bubble trials and tribulations, this is the one, sinc eat the end they built a solid profitable company. I chuckled at all the characters that McVickers met with the language that was used when reason left the industry to be totally replaced/driven by greed. . For those of us lucky enough to enjoy that whole wild ride, this book brings it all back. The start-up struggles and financing on debt. Placing bets on directions with your own well being/family. The people are all there, reluctant angels, greedy guys, lazy guys, arrogant amd humble types, disaster hires, reluctant hires wanting a big piece of the action, VCs, investment bankers, handlers, hold-up artists, PR pros, Barney deal makers, aggressive Competitive cos and their VCs, Take no prisoners sales guys/CEOs. This is all played out from the point of view of a fairly humble technical guy who just wanted to do something good. And the money stories, they all were happening. This is well written, easy to follow and a good pleasurable read. If you are in start-up and looking for something big, read this one!

This book covers many aspects of the entrepreneurial process. Written in a journal-style, the book takes on more the form of a dramatic novel, covering the growth of McVicker's company, Neoforma, from their beginnings as a poor internet start-up, all the way to their IPO. McVicker navigates through the convoluted process of starting this business, and provides a tremendous amount of insight into his experiences. The names in the book take on life as McVicker describes them interacting in the start-up process. Well written and packed with information, this is a good read for anyone interested in starting their own business.

Starting Something captures the rocket ride to IPO in a truly remarkable way that makes the reader feel he's riding co-pilot. I found the discussion about their venture investor, Venrock Associates, to be of particular interest because it appears that "Bret," the Venrock Partner, was given additional equity in Neoforma after Venrock's investment (pp. 308-310). The problem with this kind of thing is that Bret works for the limited and general partners of the firm, not himself, and he took equity right out of their pockets.

Is there any way to justify Bret's actions here? Please, tell me that I'm missing something here.

I fully admire the guts it took for Wayne to start a business, I fully admire the hard work he and his employees put in, and I fully admire his candor, since there was a lot in his book that deserved to be told, especially on the company-investor relationship side. But I couldn't help noticing that whenever he spoke glowingly of the company's progress and achievements, he measured them in terms of employee growth and fundraising stats, rather than REVENUE or PROFIT.

Here's why:

1999 - $1 million revenue, operating loss of $51 million
2000 - $10 million revenue, operating loss of $219 million
2001 - $3 million revenue, operating loss of $273 million
2002 - $4 million revenue, operating loss of $81 million
2003 - $11 million revenue, operating loss of $65 million
2004 - $13 million revenue, operating loss of $62 million
2005 - revenues finally started growing for real, because they bought some with their own stock, and then were acquired by another company end of 2005/beginning of 2006

Total for the six full years:

Revenue = $42 million
Losses = $751 million

That basically means the company spent $793 million in order to get $42 million of revenue. Think about those numbers for a second. If you're providing a service, and people are paying you 5 cents for every dollar you spend, well, maybe that's not such a great business to be in.

This book's an engaging and well-written chronicle of one of the shining examples of bubble era craziness. I'm not at all downplaying the truth or value in the general lessons, in the growing pains & emotional reversals of fortune Wayne goes through, and I'm not trying to pin the blame on him for all the missteps. I just hope that aspiring entrepreneurs who read this book balance it out with one on a business that worked, because there are a lot of those that make for interesting reading too, and luck isn't the only thing that distinguishes their trajectory from this one.

Anyone looking for a quick education on franchise opportunities should take a few hours and read Joe's book. Extremely informative and worthwhile!

This is an excellent book and a must read for anyone considering going into franchising. This book helped me eliminate many concepts which I initially thought were good. But after reading this book, I learned what great franchise companies are all about. I finally bought into one and am very happy.

Definitely a must read BEFORE you buy a franchise! This book provides food for thought and makes you truly think long and hard about the whole franchising business.

This book was easy to read, but made it clear the process of being approved for a franchise and looking for an appropriate franchise. THe book put the process into perspective and helped me from becoming overwhelm with the amount of information.

I have read four or five books on purchasing a franchise and this is clearly the worst. The books from Nolo are the best and the Better Business Bureau are second. This book is mostly hype about how great the franchise experience can be with pep talks and nonsense about how you are good enough to be in the 1 percent of successful franchise buyers. The information is neither objective nor balanced. I encourage people to always look at who the writers are to see if the source can be trusted. In this case it is consultants who make their money training people who sell franchises, helping people franchise their existing business and selling coaching services to existing franchisees. They have no vested interest in discouraging you from buying a franchise. Spend your money on a different book. I am suspicious of the other rave reviews, it looks like a marketing campaign to me. It is hard for me to believe real people found value in this book.

What a great resource. For a small biz like myself, it gives simple, concrete "growth" advice and direction. It should be in new print...not relegated to the used marketplace. With so much fodder out there, this stands way above the pack!

I keep referring to Parker's book over and over again. Even someone who has been marketing via the Net for several years will find this text a cogent, insightful and organized source of help. I can't imagine my Web-based efforts without its guidance.

Most books published this long ago look incredibly dated by now. This one isn't. Everything in it still rings true, and it's a shame more websites don't heed this man's advice.

I've been marketing and selling on the internet since 1995. There is one specific idea in this book that IF you actually use it, you will almost certainly triple your business. (No kidding) I definitely wish I would have had this book 5 years ago. However, I have it now and the fundamentals are superb. Parker takes you through the strategies that bring people to your web site and develop a web site that gets people to come back again and again.

I absolutely love this book and strongly suggest you pick it up. ...Isn't it worth it to gain some powerful, usable and workable strategies that will make you 1000 times the investment?! It's a no-brainer!

Kevin Hogan...

I bought the book because I saw a lot of great reviews about it on amazon.com. But after reading the book, it's really disappointing because the book is just very shallow about web marketing... It's also very repetitive and all it says is very general, it doesn't really cover much on strategic web marketing. A lot of the articles on the many web marketing sites or newsletters out there are much more helpful than that book. It doesn't tell much except for mentioning repeatedly how good content, customers registration and email newsletters are important for relationship marketing... It doesn't provide any resource at all for the readers to create good content, to build a customer email database or to launch an effective promotion or marketing campaign, i don't recommend this book at all.

I am always looking for what I think is the best sales book to recommend. This is the book for B2B sales this year. A very high sales performer, Bill Stinnett has really hit the mark with this book. If you coupled the strategies and methods of Stinnett with the strategies and tactics used by Bill Freese, (Question Based Selling) you could build the ultimate sales machine in your company. I am just blown away at the thoroughness, quality of process and thought that has gone into this book. When I asked Bill for a review copy he arranged to call me to find out where I was coming from and what I did with the reviews. This gentleman dots the i's and crosses the t's.

Buy it, read it, and keep it on your read often, do not lend bookshelf. Of course if you are content with the status quo, this book will only make you realize how much more there is out there. I am really pumped by Stinnett!

If you want to improve your sales and connect better with your customers, buy this book! Each chapter is full of "aha!" insights that will enhance your understanding of your customer's needs.

Stinnett is an apostle of the "diagnostic approach" to selling, in which the seller undertakes a process of discovery to identify what results the customer is trying to achieve. The focus is always on the customer--his motive, the urgency of reaching the objective, the consequences of doing nothing and remaining where he is, the expected payback from attaining the objective, the resources the customer has available to devote to the effort, and the risks he will face in moving in a new direction. These "Action Drivers," Stinnett explains, govern and control just about every buying decision. If a sale falls through, chances are that one of these "Action Drivers" was missing.

In the first half of the "Think Like Your Customer," Stinnett analyzes how buyers evaluate their options and assess risk. Weeks after reading the book, I still open it up and turn to the chart on page 49, where Stinnett lists the eight major types of value your customer may be attempting to derive from a relationship with you and your company. They are:

Economic Value (increasing revenue, reducing costs, better utilization of assets)
Emotional Value (need for recognition and security)
Simplicity Value (making the easy choice and reducing headaches)
Relational Value (repaying loyalty and commitment; avoiding potential conflict)
Political and Image Value (looking good to others)
Guidance or Advice Value (access to expert advice)
Quality Value (reducing product defects; better service)
Time Value (shorten time to market; free up time for other things)

Stinnett points out for each of these denominations of value, there is a corresponding denomination of risk. Since value and risk are two sides of the same coin, a seller can increase the perceived value of his offering--and overcome prospects' perennial objections about price, by focusing carefully on the customer's concerns and reducing risk in the areas of value that are important to that particular customer.

In the second half of the book, Stinnett dissects the anatomy of the customer's buying process. Instead of focusing our attention on how we sell, Stinnett says we should concentrate on how the customer buys and--more importantly--what affirmative steps we can take to help the buyer move through each stage of the buying process that the buyer needs to traverse in order to buy from us.

Nothing in "Think Like Your Customer" is startlingly new; rather, Stinnett teaches how we can turn our thinking inside out and look at a transaction from the perspective of the buyer.

This book is well organized and highly readable; the reasoning is persuasive, and the advice is immensely practical. Immediately after reading "Think Like Your Customer," I began to conduct conversations with my clients using the tools and skills Stinnett provides. The difference in the quality of the communication was nothing short of amazing. Buy this book and profit from its wisdom!

When I read books on persuasion, I'm looking for effective tools. One of the reasons I like this book is that it has valuable information I don't remember seeing elsewhere.

The chapter on what customers really want is worth far more than the price of the book. It identifies the factors that must exist for a customer to buy from us. And it teaches how to weave key questions about these factors into our informal conversation with the customer.

Another example: The book teaches how to learn what specific results a customer really wants and how to tie that to our product or service. The specific "result" a customer wants may differ greatly from the generic benefits we assume our product or service's features provide.

I've found that using Stinnett's tools to focus even more on how the customer thinks increases sales and the number of satisfied customers.

Bill Stinnett concludes the Introduction to this book with a remarkable statement: "Now let me be clear: I don't take credit for any of these truths [culled from a variety of other sources]. I didn't make them up. They have been there all along, waiting to be observed. My life's work has been to recognize them and organize them in an effort to advance my own career and yours." Stinnett refers to popular sales methodologies which include Strategic Selling®, Solution Selling®, and SPIN Selling®. Whatever the given methodology, its ultimate outcome is an increase in revenue which, Stinnett duly acknowledges, can be accomplished in three ways: maximizing sales velocity, increasing average "deal size" or the "wallet" share, and increasing customer loyalty and satisfaction.

Throughout Stinnett's narrative, his emphasis is on presenting and then explaining "a winning strategy" (actually an aggregate of several strategies) to increase his reader's understanding of how and why customers buy. The chapter titles for Part 1, "Why Customers Buy," correctly indicate how practical his approach is: What Customers Think About, What Customers Really Want, How Customers Perceive Value and Risk, The Cause and Effect of Business Value, and The Value of Customer Relationships. It should be noted that, along the way, Stinnett also offers excellent advice with regard to all manner of "how not to's" and "why nots" when formulating and then implementing what should be a cohesive, comprehensive, and cost-effective game plan to increase revenue.

To me, some of the most valuable material in the book is presented in Chapter 8 as Stinnett explains how to reverse-engineer the buying process. That is, in Stephen Covey's words, "begin with the end in mind." This is a process by which to identify what must happen before a given customer is ready to buy. Previously in Chapter 2, Stinnett introduced what he calls his "Customer Results Model" which involves a process that begins with fully understanding the prospective buyer's current situation. I agree with Stinnett that there is no inherent value (as perceived by customers) in the solution offered by a given product or service unless it will achieve the prospective buyer's desired outcomes or results. As the former CEO of Home Depot once observed, people don't buy a quarter-inch drill; they buy quarter-inch holes. In this context, the quarter-inch drill fills a gap between a current, often an urgent need and filling it.

One of this book's several reader-friendly devices is the isolation of key points presented in bold face. This facilitates and accelerates frequent review of those points later. For example:

"It's a lot easier to sell somebody something if it's positioned as a way to help them achieve a goal or an objective that they already want to achieve." (Page 15)

" Far more critical than what is valuable and important to your customer is why it is valuable and important to them." (Page 65)

"A deep, meaningful, high-trust relationship with a client who has no business disparity [i.e. compelling need], no motive to take action, or no means to take action even if they did have a motive, equals no sale. It's just a relationship." (Page 105)

"It's not what we do in our sales process, but what the customer does in their buying process, that really matters." (Page 135)

"We should spend 80 percent of our time and effort on the 20 percent of our opportunities that carry a strong urgency, motive, and consequence, because these are the deals that can close." (Page 179)

None of Stinnett's key points is a head-snappy revelation, nor does he make that claim. However, all of them - preferably reviewed in the sequence in which they are presented - offer valuable reminders of where the proper focus and emphasis should be during a high-probability customer's purchase process.

There are dozens of excellent books on the art and science of sales, and this is one of the best.

Well-done!

This is one of the best books on selling I'd read in years. In the software world, hard-sell is dead. Try consultative selling the Bill Stinnet way. I used some of the ideas in the book eg., mapping out the buying process and offering it as as part of an important visual information to the gatekeeper to reach the decision maker - and it works! I have used the concept of getting the buyer to think about destination "C" with us rather than trying to be too focused on the offer in "B". There is also a section on how to qualify a prospect with ideas that are worth committing to memory. A combination of Bill's ideas and my experience has turned many of my well qualified prospects into paying customers today.

If you are a career saleperson then this one is definitely for you.

It's good to hear that employing a clear, open business policy can boost the bottom line and upgrade management. With all the recent corporate scandals, a management approach based on "what you see is what you get" is refreshing - and it works. Transparent management can increase employee morale, retention and productivity. Transparent leaders are better at their jobs and make a difference in people's lives. Using case studies and self-assessment surveys, authors Barbara and Elizabeth Pagano help potential leaders evaluate and hone their honesty and their leadership styles. The case studies in this easy to read, if slightly repetitive, volume help convey the authors' key points, which center on honesty, awareness and open communications. We recommend this value-enriched book to aspiring leaders, managers and executives who may be surprised to learn that transparent leadership is one of those intangibles that can produce concrete results.

I really enjoy the stories in The Transparency Edge. It is a great reminder that we can choose to be better leaders in everything we do, everyday. Leadership concepts are hard to grasp generally. And illustrating these with personal experiences make these issues come alive for readers. The Paganos' conversational style also makes reading easy. I recommend this to those who are starting/doing 360 feedback. Such a feedback process can be rather disconcerting, as my first-time coachees have confirmed, and it is helpful to have a resource like Transparency Edge to act as a guide for reflection and new actions.

This book does a great job of breaking up credibility into a few tangible categories and listing specific examples of how to apply the right touch to each of them -- being open without overdoing it, offering praise without coming across as insincere, etc. I was impressed front to back on the way that the authors dissected each dimension, provided insightful anecdotes, and supported them with metrics.

The biggest thing I didn't like is that it uses the "motherhood and apple pie" approach to convincing you of the value of most dimensions. There's sort of an implicit assumption that everything the book says sounds good, and therefore you must do it, resulting in... profit? If they'd not only pointed out studies that showed how many people were bad at certain things but were also more consistent in showing how each of their dimensions contribute to productivity of staff, profitability of the company, or some other company-specific metric, it would've been nice. I'm not saying that I necessarily disagree with them; rather that I don't like seeing people espouse behavior changes just because they "feel right."

Additionally, it's pretty clear they run a high-level executive consulting business. At times, it seemed too CEO / senior-VP focused, with the assumption that not only do you have reports, but that your reports have tiers of reports. Finally, the number of times that they mention the specific services they provided and specific role they played made it feel less like a self-help book and more like an advertisement for them.

Still, a good book and to be recommended, but I'd take it with a grain of salt at times. It triggered a little bit of cynicism more than once, though I'm sure that they'd be willing to work with me on that :-)

This book has a magical combination of real life stories interwoven with principles and facts based on research. Not an easy mix to achieve. Hats off to these authors!
Evonne Weinhaus,
Co-author of Stop Struggling With Your Teen
& Stop Struggling With Your Child

As someone who has inhabited a pretty competitive corner of corporate America for over 20 years, I can honestly say this book was like a lifeline.

With the huge generation of baby boomers all entering the business scene at the same time, I think a lot of us have felt tremendous pressure to conform to what seemed some pretty harsh norms. Being professional and getting ahead was all about being efficient - not taking the time to explain what was going on; being strong, which means never appearing vulnerable; being tough - which means focusing solely on the more easily quantified sales and profit implications of a decision, and shutting out the human factors.

I work in the communications/consulting business and, at every company I've worked for, senior management would get up every year at the annual meeting and say something like - "What sets us apart and gives us our competitive advantage is how we care about our people," and "The most valuable asset in this company goes home every evening." And everyone would just look at each other and roll their eyes, because nobody believed them!

If they cared so much, why didn't they tell us candidly the reasons behind some of their apparently uninformed and careless decisions? Even bad news would be better than all the confusion and speculation in the ranks when no-one knew what was going on. Why did they do all this management training, yet still knowingly tolerate bosses who brutalized their subordinates? Why did they ask for our suggestions - and even ask us to put extra time in volunteering for various corporate task forces - only to break their implied promise of change by ignoring everything we came up, and proceeding with business as usual?

As I moved up into management myself, I understood better what some of the pressures are that push the people in charge into some of these behaviors, and there were times when I found it hard to reconcile my own choices. I saw it as having to make a trade-off between what I thought was the right thing to do (i.e., my responsibility to my personal values), and doing the right thing for the company (i.e, my responsibility as a professional).

What The Transparency Edge does is show beyond a doubt that standing true to your values makes good business sense. Yes, it's harder to do sometimes, and yes, sometimes the benefits are long-term rather than immediate. But leaders have a responsibility to the long-term welfare of the company, which includes maintaining their own and their company's reputation, as well as creating the motivation for people to follow their leadership. Both of those goals are impossible to achieve without personal credibility. And personal credibility is built through conscientiously respecting the nine principles in this book.

Pagano demonstrates that, without question, the reason to behave transparently is not only because it's right, but because it's smart. What a breath of fresh air - it's about time!