Economics Books

In this day and age there are a lot of books on the shelves that have been written to aid people going through certain stages in their life. Perhaps one of the stages that have remained nearly untapped, or unaided, is that of the high school graduate on through the mid-twenties. Nicholas Aretakis has come to relieve the youth with his book, No More Ramen: The 20-Something's Real World Survival Guide. Aretakis writes with a clear and level-headed pen, engaging his young readers with schooling, employment, money, and still more. Aretakis has gathered information from hundreds of young men and women, 20-somethings as he so aptly names them, and not only lays out simple directions for many of the youth's questions but brings about those answers in a personal way by drawing upon comparisons of his own life as a 20-something 20-some odd years ago. Aretakis answers questions like what readers should look for in an employer, how business traveling schedules should be broken down between work and play, how to boost credit scores, and even tips on remembering fellow workers' names for those initial anxiety-filled times at a new job. Whether stuck in a rut or getting out into the blinding lights of the adult world, No More Ramen is an essential read for every 20-something looking for a bit of guidance.

After reading No More Ramen: The 20-something's Real World Survival Guide, by Nicholas Aretakis, my advice to prospective readers of this book is: do not be misled by the title; you do not have to be living off Ramen noodles to benefit from this book! ANYONE from the ages of 14 to 50, maybe 60, will find the information in here useful, because it covers such a wide range of topics that focus on advancing one's career as efficiently as possible. One topic I found particularly useful was about planning: analyzing what exactly your goals are and then developing a clear, direct path to achieve that goal. There is an abundance of useful information, resources and exercises squeezed into about 230 pages, but it's not repetitive and you don't need to memorize; the topics within the chapters are divided nicely, making it easy to use the book as a reference. If you are confused about what your goals are, I highly suggest you read this book, because it will help you put your life into proper perspective. Before I read this book, I was confused about what I really wanted to do in life, and about internships, graduate school, everything else that you hear about in college, and reading this book has helped me decide what I want to do in life, along with what steps I should take in order to achieve that. I feel more secure and confident about where I am now in life because I know I am doing what I should be doing. No More Ramen is an essential read, and the sooner you read it, the better.

Tiffany Chang
Junior, 20 years old
New York University

Like the typical Entitlement Generation-er, I've always considered the future as a puzzle that would work itself out, the world as my very friendly oyster, and success to fall easily at my feet. Lo and behold, we face the real world and realize, oh my goodness--we are in way over our heads. Nicholas Aretakis's No More Ramen is a great read for those who suffer similar revelations and need guidance...and actually to anybody who THINKS they don't need guidance--because you'll be surprised at what you don't know about the real world.

This self-proclaimed "real world survival guide" is exactly that--a manual for figuring out the little details of the work place and personal obstacles, and just how to be a personal success in life. Aretakis's book is a casual, conversational read, privileging readers with forgotten tips like what to say in a conference, what to look for in a job, and how to translate academic success to professional success. For all of you out there who have heard too often the clichéd schpiels about dressing to impress, running over portfolio pitches or simply following your heart to that perfect job that seems nonexistent, Aretakis gives you a little bit of that--and then blows you out of the water with the more important specifics.

From personal rating charts, goal sheets and answers about everything from sick days to tax forms to housing plans, No More Ramen is a clear shot of a book at giving you success in life in a nutshell. I recommend this book to all 20-somethings, and even those younger, and definitely to parents. Everyone must take a bite out of this delicious No More Ramen--the solutions offered are answers to questions you never even thought to ask! Guaranteed this is not just a guide, but a 20-something's key to avoiding regretful hindsight and future panic attacks.

Nicole Walker
Senior, 20 years old
Pennsylvania State University

I have to say, I was a little skeptical in reading a book entitled "No More Ramen". It wasn't exactly seeming like it would be very informative but boy was I wrong. I picked up this book and couldn't put it down. It was extremely insightful and surprised me with how true everything in the book was. Nicholas Aretakis takes complicated subjects that are plaguing all of us college age students such as budgets, graduation, work, interviews, co-workers, investing and other topics that most of us are clueless about, and gives advice on how to handle it. The book is also written so it's very easy to read. It's written in a no B.S. style and he really tells it how it is. It includes numerous charts and spreadsheets that will help you map out your goals and plans and even sample charts on how to set up a budget and start investing. He provides answers to questions such as: "How can I get what I want out of life? How do I balance work, family, and fun? How do I gain financial independence? How do I keep myself on track? Why does it feel so overwhelming to be a 20 something heading out into the real world?" These questions and many more are all answered in this book and I really gained valuable insight.

As a graduating senior I'm in the process of looking for a job, planning my future, figuring out how to pay for everything, and planning to live on my own which can be a scary thing but this book definitely give some good guidelines to help get you started so you don't flounder once you leave the safety net world of college. I know I have a ton of questions that I'm sure I wont know the answer to until I actually have to experience them but this book definitely gave me a head's up on how to handle those situations.

Even though this book is geared to 20 something's, I really believe a person of any age could benefit from this book because it speaks to a lot of different topics and concerns that even some 30 and 40 year olds haven't quite gotten the hang of yet. Nicholas Aretakis went cross country and interviews thousands of 20 something's and compiled and analyzed all the data and turned it into this book in an easy to understand format. It really lets you know that you're not the only one panicking and having problems but that a majority of the rest of the youth of the country has the same worries and anxieties that you have. At the end of the book there is the chapter entitled "My 11 Must knows" where he gives a sweeping overview of the book and his last words of advice and he does a fantastic job condensing all the information. He says that there are 4 qualities that make up a happy and balanced life: Freedom, Accomplishment, Money, and Enjoyment. Nicholas Aretakis takes them 4 pillars and explains ways throughout the book on how to achieve them. I very highly recommend this to be on every 20 something's bookshelf and maybe even their parents' bookshelves because it truly is a very useful and insightful book to read. Well done Mr. Aretakis.

You can see a pattern in the ratigs' posting dates: very often it's two reviews per each particular day, then they wait a week to post two more. Fake reviews.

If you are an enterpreneur and you want to know how to price your product, don't look any further this is the book you are looking for. The chapter about costs has an MBA level and it will give you a lot of good ideas of how to improve your busines operation.

I updated from the 2nd edition I bought years ago. I'm glad to see the focus on value-based pricing. I was a little disappointed that it gets a bit repetitive on calculating price changes and it would be useful to see more examples on calculating the initial price when you really don't have much data to go on.

This book is one of the best in pricing. It is used as a textbook in business schools and highly recommended by consultants.
Unfortunately, it took 10 days to arrive using standard shipping.

I have spent over 30 years in computer software sales, pricing, and terms and conditions. This book resonates with me, specifically with it's emphasis on sustained company profitability rather than get rich quick pricing. It's comprehensive, not specialized to any specific product set or industry, and nothing I read failed to make sense to me, based on my experience.

If you are interested in this topic, there is no better work I know of to give you both practical and good theoretical advice.

This is the reference book of many of the best MBA courses in US, and when I started the reading, I realised why. It's written in a very easy way, and covers all the topics on pricing: strategy of pricing, segmentation, unbundling products and finally emotional pricing.

I have never readen any princing book before. At first, I thougt it would be hard to read, difficult to understand and almost all full of mathematics. This book is not so. In fact, the authors try to explain all the topics by words, not by numbers.

Actually, princing managers tipically try to find diverse formulae to apply to price their items. Nevertheless, this book teaches you that it is one of the ways, but pricing a product is much more than using a formulae...it is strategy and psicology as well!!!

This is an unusual book, strange in so many ways I'm going to have trouble listing them all. I'll try, though. I will say that at some level I enjoyed this book, and if you can overcome the shortcomings that I'll list below, you may enjoy it more than I did.

For one thing, there's the issue of the author's name. This *isn't* the Michael Collins who was the first president of Ireland (of course not, he's been dead for 80 years) though the author was born over there. He's also not the astronaut who stayed on Apollo 11 while Armstrong and Aldrin wandered around on the moon. And he's also not Dennis Lynds, who has a series of detective novels featuring a one-armed private eye named Dan Fortune, and who writes novels under the pen name Michael Collins. This is the other other other Michael Collins. Very weird.

The plot of the book is pretty complex. All of the plot takes place in the late 1970s, a strange choice for the author. It works at some levels, though. Frank Cassidy is a small-time next-to-nothing, working at a burger joint, married to a woman who is at first a dispatcher for a trucking company. They have two kids, though the older one is from her previous marriage. Frank gets word that his uncle has died, and he decides to return to his hometown for the funeral. However his cousin and the cousin's wife are very angry at this.

This is where things begin to get strange. It turns out that Frank's wife, Honey, was married before, and her husband killed two people and is now on Death Row. She beats the son she had with the first husband. Frank, meanwhile, steals cars and money in order to finance their trip back home. As the novel progresses, there's not a single solitary character in the whole plot who's truly honest, good-hearted, and/or selfless. Everyone's out for themselves, dishonest, and nasty. It's sort of a cross between American Beauty and The Grapes of Wrath.

One point I think worth making is that the author isn't an American. You've got to wonder what these guys are thinking (I'm thinking of the guy who wrote American Beauty) when they move here in order to write stuff and tell us what jerks we are. I wonder if an American could move to Britain or Ireland and write a novel like this, and get it published, let alone receive awards. Needless to say, all the gushing blurbs on the back of the book are from British and Irish newspapers, which all insist (of course) that it reveals "America's long malaise".

The author *can* write, though. There's not that much of a plot, unfortunately. Instead, we get a bleak, desolate account of Middle America a quarter century ago. While the author isn't positive about anything, it's interesting to watch the characters wander through the plot. The mystery angle isn't (as is traditional) important to the book, and the solution, when revealed, seems rather forced and quick. Luckily, as I said, it's not that significant.

I enjoyed this book within these parameters. I might recommend it, but you've got to be aware of how annoying it can be at times.

This is where things get weird, however.

This book is a pleasure to read. The writing style is effortless - Mr Collins is a skillful and inventive writer.

The story follows a 1970s family who return to the Frank Cassidy's hometown for his dad's funeral. As the mystery around the death unfolds, other themes are also addressed. In a couple of generations Frank's family has moved from primary industry, mining and farming, into the service econony (flipping burgers). The novel shows the impact on families, on men and women and their ideas of their place in the world. Some people can survive in the modern world of corporate farming, of colleges which free people from their tie to the soil. It is not an easy journey but the ability of people to survive shines through, especially when the benefits of education are used to change for the better. In the background the impact of a war fought overseas is also in the air.

Ultimately, a novel about hope. Perhaps even an update of the American dream? Great book, deserves more recognition.

The hero is a pragmatist in a Godless world. The protagonist, Frank Cassidy, had not had a day off in two years when he quits his job in New Jersey to go the the Upper Peninsula, Michigan for reason of a death in the family. He steals a car and later robs a man named Melvin. Frank's brother-cousin and his wife, Norman and Martha, dread the arrival of Frank and Honey and Robert Lee and Ernie, the children.

In the boarding house where they stay there is a hint of opulence. It is learned that the body of the deceased uncle, Ward, is being held by the authorities. Honey feels they should try to get jobs in the town. Frank works as a security guard and Honey in the business office of a college undergoing a transition from a community college to a four years residential college with a Great Books curriculum.

For Thanksgiving it is decided to eat at Cedar Lodge and stay there through the long weekend. Listed winter activities are ice skating and ice fishing. In a telephone call Frank learns that his cousin Norman is collapsing. Norman upended the sheriff's car when served with papers of foreclosure. Frank and his family go to Norman's place where it is discovered the dairy herd has been killed. In the end Frank uncovers and clarifies mysteries that have always surrounded his boyhood. The atmosphere created by the author matches the subject of the search for meaning by being indeterminate, foggy, bewildering. The children are presented in interesting realistic detail.

~ Frank Cassidy learns in a newspaper of the death - possibly, murder - of his uncle, and goes back to North America to investigate any possibility of inheritance; to find out why his uncle died; and to sort out loose ends left in his head from a fire at his family farm in his childhood...

This book starts off quite promisingly. The writer evidently knows the mechanics of how to write well. But the book lacks sufficient plot after about the first hundred pages (of a 360-page book) to keep the reader very interested in continuing with it. The journey to the end of the book becomes boring, too unstimulating, too slow, too drawn out, with too much description and detail just for the sake of giving description and detail, too much describing of humdrum life, with the reader wondering if the book is going to go anywhere sufficiently interesting to be worth going on turning the pages. The characters in the book aren't made particularly interesting in themselves. The story ceases to be interesting. The reader is left in the dark for too long as to where the book is heading to, or why all the details are supposed to be interesting, or what the point of the book is supposed to be. Whilst what really happened many years before, in Frank's childhood, is revealed to us in the last fifteen pages of the book, by the time the reader gets there, he will probably have lost interest in the tale anyway.

A few specifics in the plot that didn't really seem to fit together well:
1. It seemed odd for Frank just to dump Juniper, the family pet, in someone else's car, and for that action then just to be accepted by the rest of the family.
2. It seemed odd for Frank to go back home with specific personal missions in his mind, but yet then never actually to get round to meeting up with Norman and Martha face to face for the whole time he was up there.
3. It seemed odd for Norman and Martha just to run away without saying more to anyone, after their herd was slaughtered.
4. Why Chester Green was suddenly being referred to as 'the Sleeper' didn't seem to be explained.
5. It seemed odd for Frank, not rich, not to want to salvage any possessions from either house before they were bulldozed.
6. It seemed odd and too convenient for Frank suddenly to be interrogating Baxter, his new co-worker, for information, which was forthcoming, as soon as he met him.
7. It seemed odd for Frank just to be allowed to be left alone with Chester Green in a hospital unsupervised, particularly in later visits after he had already been suspected of trying to harm or interfere with Chester Green earlier on.
8. Why Baxter suddenly ended up in the sanatorium following the window-smashing incident and ended up getting ECT treatment wasn't very clear.
9. Frank suddenly realising his mother had died in a fall many years ago, by listening to tapes, didn't really ring very true.
10. The detail at the end of the book (page 357), of Frank killing the paralysed 'Chester Green' in the sanatorium, seemed to be a detail borrowed straight out of 'One Flew over the Cuckoo's Nest', where the huge red indian suffocates the comitose Jack Nicholson at the end of that film. That conclusion seems to be borne out by a reference to 'One Flew Over the Cuckoo's Nest' in this book, just a page later (page 358).

All in all, this was not a very satisfying book, for a variety of reasons - mainly lack of interesting plot and lack of interesting characters.

Frank Cassidy lives on the fringes of society in a succession of demeaning jobs, a wife with an ex-husband on death row in Georgia, an angst-riddled stepson waiting for his father to be executed and an innocent pre-schooler, obsessed with his toy dinosaurs. Frank's edge-of-desperation lifestyle can be traced back to his childhood, his father and mother killed in a fire that erupted on the family farm when Frank was five-years old. His memories of that time are dim, shaped by the overwhelming presence of his uncle, who raised him as one of his own, and the psychological evaluations the doctor hoped would unlock Frank's fragmented memory of the night of the conflagration.

As soon as he is old enough, Frank leaves the farm behind, along with all family connections, to make his way in a hostile world with no patience for an emotionally damaged survivor. His life since then has been a series of misdemeanors, an anti-social approach to the rest of mankind. Frank views his occasional petty crimes as the natural evolution of a careful society, like car theft, his deeds "preordained statistical probability", but refuses to believe that "stupidity and desperation equate to evil". When he reads of his uncle's murder, Frank gathers his family and heads for the past, a dark trek from New Jersey to the vast, empty cold of the far north in Michigan.

Along the way, Frank telephones his cousin at the farm, arguing about the purpose of the trip and the resolution of a shattered history. For Frank, this journey is like poking a stick at a bad tooth, as painful memories surge, taunting and confusing his every action, his haunted youth returning with savage intensity. He makes his way back to the kind of town nobody would willingly return to unless called by tragedy or loss. People here live in despair, inhabiting days frozen in minimal needs and obligations, waiting to thaw. At each phase of his odyssey, Frank is beset by images and memories, the flickering light of a television screen in a starless night, black and white reruns the backdrop for a tragedy buried in his subconscious that fills him with a vague sense of guilt, a mistrust of his own motivations.

Thirty years after the traumatic events that stole his childhood, Frank is called back into the chaos of his youth, the self-destruction that has defined every rebellious action since. Both distressed and comforted by a suffering family he can barely provide for, Frank plunges into what remains of his world, forced to redefine time and place, to make a stand in this frozen wilderness, drawing courage from his own need for resolution and the love of his dysfunctional family. He does so with consummate grace, a tragic character cart-wheeling through free-associative hell on a collision course with the truth. The prose is shadowed and disturbing, a painful view of the underbelly of American life, where the have-nots gather around a burning trash can in hopes of warmth in an indifferent landscape. Luan Gaines/2005.

Outsourcing buyers, clients, advisors, analysts, investors, managers, executives and media all quote this book as the "bible of outsourcing"! We're looking forward to the 2008 edition which is coming out next year.

The book successfully provides a 20,000 foot view of key aspects of outsourcing, including a deeper focus on Business process outsourcing. The content of the book is divided into three key parts
* How to plan, lead and manage outsourcing initiatives
I found this section really relevant to sourcing professionals, especially for those focused on `buy' side of sourcing
* The indispensable guide to finding an outsourcing career
This section is peppered with a few interesting ideas, especially for those in the west who are coming to grips with the Outsourcing elephant in the room
* The indispensable guide for outsourcing entrepreneurs
More of a Business 101 with a bit of sourcing focus

The topics covered are vast so doing justice to every aspect of sourcing is hard. I only wish the authors had brought in further depth in a topics like Risks (with a capital R) Governance, SLAs and other operational challenges .

Overall a good guide book for those looking for an overview on the topic.

This book is excellent. It discusses why outsourcing is essential for doing business and the process requried to do so. It is straight forward, good for not only for Companies interested to outsource, but also anybody who is interested to learn about outsourcing.

The book offered very useful information and guidelines that could immediately apply to our work. Additionally, the author has revealed a new path to business knowledge, offering further opportunities to pursue the successful implementation of company strategic goals in an ever-changing and challenging business environment.

With Lou Dobbs and a host of others focusing only on the negative aspects of outsourcing, it's refreshing to see someone talk about how outsourcing can drive economic growth also. The dominance of service businesses is restructuring the economy and, like all change, some of it will be painful. Good jobs will come from value-added activity, not by bemoaning the inevitable. Outsourcing is just another way that the market exposes management inefficiency.

I just started my business several months ago and it has been a roller coaster ride! There have been some really discouraging days and this book helps me find new ideas and inspiration to keep on going. Romanus provides great advice and motivation to follow your dreams, I feel like I have a personal small business consultant beside me as I read this book!

The vast majority of books on business and entrepreneurship focus heavily on theory and case study, and lack practical, easy-to-follow steps to help you get started. This book helps you to identify what you're passionate about, and how to go about creating a dream business around whatever it is that you enjoy.

Romanus takes his years of experience working with literally hundreds of individuals and companies and boils it down to the essentials.

This isn't your average business book - it is a series of worksheets and activities to help you define, refine, and act. If you've never owned a business, but have always dreamed of breaking out on your own - this book is for you. If you've been in a startup before, and are thinking about trying it again regardless of your previous success, you'll still find a lot of helpful information to help you avoid the mistakes and pitfalls of too many startups.

Also -- if you get a chance, I highly recommend attending one of Romanus' events. He is energetic and provides great information. Its not just a rah-rah, motivational session -- you'll find it very valuable.

An excellent book for anyone considering starting their own business. It reads like a book, and has projects like a workbook. Do yourself a favor- do NOT skip through the project sections. Buy yourself a notebook, and do each section in order and as instructed, b/c quite frankly- if you can't do that, then you probably lack the self discipline to succeed at your own business.
I must have checked out every book in my local library when I was thinking about starting my own business, and I read them all. When I checked out this one, however, I immediately went to the Amazon site and ordered my own copy to keep.
Oh, and my business is doing quite well, thank you. :)

This book is exceptionally thorough; detailed and practical, with tons of worksheets and exercises to perform. However, it seems very focused on product-based business, versus service businesses. The author does include service businesses in his examples, but the exercises and worksheets seem to me to be very helpful for those people providing an actual product, with suppliers and vendors and product margins and the like. Overall a recommended book, especially if you're looking for an exceptionally detailed blueprint for moving from idea to execution.

A Complete Encyclopedia of Business in One Book-

A Complete Encyclopedia of Business in One Book - that is how Romanus Wolter has laid out his amazing business guide. From accounting to websites, everything you ever wanted or needed is in this book, K ick Start Your Dream Business. Refer to it again and again as your personal business bible.
- Joanne Vicotria, The Vision Coach, Author: Lighting Your Path! How To Create the Life You Want, and Vision With a Capital V - Create the Business of Your Dreams.

I read the whole book in two nights. It's now next to my desk as a first hand reference.

Very good for anyone that want to understand the full potential of Adwords.

J.I. Hernandez
[...]

This book is outstanding. I give it my highest rating. The Author (Howie Jacobson) has taken a massive topic, cut it up into bite sized pieces and served it up in business boosting scoops. I have a tendancy to buy everything, and frankly, I was shocked with the quality of this book. Because of the "Dummies" brand I had totally underestimated the quality of this book. I own a number of similar books that cover the same ground but NONE that are as valuable as this one.

This book is EXCELLENT! Best I have EVER read for google, analytics, etc.

The reason I found so much value with this book is that it offers:

* actionable ideas (no guessing what I'm suppose to do)
* easy to digest material ( great job teaching)
* entertaining as hell (keeps me going)

Many books of this nature are dry and filled with lots of technical jargon. I found this book like a ray of light... a breath of fresh air for non-tech people like me in a TECH world.

If you want a book that you will actually understand, that will get you excited about these topics and that you will actually implement, buy this book today.

This is a very good book with full of good in-depth insights into Google's Adwords. I strongly recommend Google advertisers to buy this book.

So far this book is right on the money and has helped me set up a couple of campaigns already and I knew nothing from the start. I highly recommend this book both as a learning tool and a reference. The authors website has alot of cool stuff too.

I originally read this book to specialize in Google. I read this book 3 times before I started my Adwords account. I use Adwords as a vehicle to sell product through the internet. Howie makes sense. He shows you the good and the bad side of Adwords. Before trying to take on Adwords, read this book first; it'll save you a lot of money!
Since reading this book, I have become a Certified Google Advertiser, thanks to Howie. He always updates his students (fans) with the latest Google news. This book could get a lot of people out of corporate world and work for themselves. I am almost making just as much money using Adwords as I do at my regular job. Don't dive in headfirst into Google Adwords, read the Adwords for Dummies first!!!

Bob Prosen has nailed it with this practical methodology for achieving results in businesses. His easy to read style with honest, truthful, practical points make this a handy tool for those days when we can find outselves stuck in the mire. Bulleted points and checklists make this volumn easy to go back to time and time again for refreshers. Whether you are a process oriented manager, or a "gut-check" leader you will find important ideas presented to keep you moving forward.

Kiss Theory Goodbye by Bob Prosen is divided into three parts. Part I is titled: The Big Win: Maximum Profitability and Results. It begins with the Introduction which opens with the following

"What are your top three objectives and how do you know you're achieving them? This may seem like a simple question, but I usually get vague generalities when leaders respond to it."

That short excerpt tells you what this book is about and why it's going to be good. Only someone with real hands-on experience improving business results would know the importance of that question. And a book devoted to sharpening answers to questions like that is sure to be valuable.

The publicity material for this book says it's the next step in the chain of Good to Great: Why Some Companies Make the Leap... and Others Don't and Execution: The Discipline of Getting Things Done. For once, you can believe the hype. Bob Prosen has written a book about how to execute and aimed it squarely at the small to mid-sized companies that need it most.

In the first chapter called Stuck in the Status Quo: Five Crippling Habits that Attack from Within, Prosen lists five things that companies do over and over and then make excuses for. Here's the list.

Absence of clear directives
Lack of accountability
Rationalizing inferior performance
Planning in lieu of action
Aversion to risk and change.

Sound familiar? If you're like many CEOs I know, the list will provide several shocks of recognition.

Having driven his stake about the situation at many companies firmly into the ground, Prosen moves on to Part II to tell you how to do better. This part is called the Five Attributes of Highly Profitable Companies. There's a chapter devoted to each one. I've noted the chapter number in parenthesis

Superior Leadership (2) is about what you need to do to prepare yourself and your people to improve. Prosen zeros in on the gap between the leaders' perceptions of how things are and their employees perceptions, noting that:

"70 percent of business leaders say their company's top objectives have been clearly defined and articulated. Yet only 48 percent of employees say they understand the organization's strategy and goals."

All of the chapters in this part have the same, helpful structure. Prosen begins by outlining "Strengths and Weaknesses" in the subject area, based on research. He follows that with solid and practical advice.

At the end of each chapter in this part there are three short, helpful sections. One gives you questions to determine whether you "Measure Up" on the issues covered in the chapter. A second lists "Very Important Lessons" from the chapter. And a third suggests "Actions to Take Now." These three sections make it easier for you to move from reading to doing.

Sales Effectiveness (3) is filled with advice for building the top line. Operational Excellence (4) gives you tools and suggestions to maintain margins.

The chapter on Financial Management (5) says that financial management is "traffic control" for your business. Prosen notes that this is often an untapped resource. In my experience, he's absolutely right.

Many C-suite executives in smaller companies lack financial sophistication that would help them do a better job. Many operating executives see finance as a kind of arcane trivia that distracts them from the "real" job of managing. That's reason enough that this chapter should be must reading, even if you skip other parts of the book.

The chapter on Customer Loyalty (6) was the weakest of the five core chapters. Prosen calls loyalty, "the gift that keeps on giving." He's right about that and he has lots of good things to say and suggest.

However he does not discuss Net Promoter Score (NPS) in any way. NPS is based on the The Ultimate Question: Driving Good Profits and True Growth, Fred Reichheld's excellent book. Since companies that have used NPS in some form have gotten great value from it and since it is a hot topic in customer service these days, its absence here is one of the few weaknesses in the book.

Part IV is Execute for Results, which starts with the chapter on Bridging the Gap (7). That chapter, in turn, begins with a wonderful quote.

"At the beginning of the day, it's all about possibilities.
At the end of the day, it's all about results.'

Substitute "the end of the book" for "the beginning of the day" and you've got this section in a nutshell. This part of the book is about going from ideas, goals and good intentions to results. These chapters all end with "Actions to Take Now" and they're definitely worth a review.

Chapters on Be Your Competitor's Worst Fear (8) and The Critical Path to Getting Things Done (9) have lots of good advice. Measure what Matters Most (10) gives you ways to assess how you're doing on Prosen's Five Key Attributes. Maintain the Gain (11) shares a look at how companies often get off track.

If you are part of a small to mid-sized company, Kiss Theory Good Bye will help you improve just about every area of your business. Here's summary of the my review.

How this book is different:

This is a solid practical handbook that is aimed at helping small to mid-sized businesses execute better and build long term competitive advantage and profitability. It picks up where books like Good to Great and Execution leave off.

Strengths:

Solid, practical advice from a consultant who's actually worked with the businesses he writes for.

Great organization and clear writing. The chapters on the Five Attributes of Highly Profitable Companies have a structure that begins with Strengths and Weaknesses of most companies based on research. This anchors the advice that follows. The chapters all end with analysis questions, key learning points, and suggested action steps.

Warnings:

There are lots of places in this book where the author drops bits of bait to get you to check out his services or other products. On page 81, for example, he outlines a technique, and then tells you it's one of several that he teaches in his workshops.

Sometimes his ideas of what to do are more exhortations than practical advice.

Bottom Line:

If you're involved in business this will be a good, insightful read.

If you're in a small to mid-sized company this should be a must-read.

I've just finished reading Bob Prosen's book, "Kiss Theory Good Bye: Five Proven Ways to Get Extraordinary Results in Any Company." I've also read Mr. Kent M. Blumberg's review of Prosen's book, and I fear that some Amazon customers might get the wrong impression of "Kiss Theory Good Bye" from Mr. Blumberg's thumbs-down judgment. I'd like to reply to Mr. Blumberg's review.
When I read Mr. Blumberg's take on Prosen's book, I said to myself, "Blumberg is either (a) a pretentious consultant, or (b) an adjunct professor of management at a third-rate community college."
I wasn't wrong. On his Web blog site, Mr. Blumberg calls himself "a professional and executive life coach," whatever that may be. That's one difference between Prosen and Blumberg: It would never occur to Mr. Prosen, a successful management consultant himself, to describe what he does in language so high-falutin', so vague and voguish.
Blumberg is the type of consultant who is impressed by business books that carry conventionally edgy, smart-ass, offbeat titles. It's a device borrowed from academic publishing. I call them "Cute two-part titles." A cutesy metaphor separated from its explanation by a colon. You know the kind I mean: "Talk to the Elephant in the Room: Dealing with Corporate Failure," or "The Hieroglyphics of Crisis and Change: How to Defeat Fear in Your Company." (No, the title of Prosen's book does NOT fit this pattern. "Kiss Theory Good Bye" is not used metaphorically.)
Here are three actual titles taken from the book review part of Blumberg's Web log:

(1) "The Black Swan: The Impact of the Highly Improbable."
(2) "The Dip: A Little Book That Teaches You When to Quit (and When to Stick)"
(3) "CIRQUE DU SOLEIL THE SPARK: Igniting the Creative Fire That Lives Within Us All."

Mr. Blumberg has a large appetite for books of this sort. Mr. Prosen offends him by relentlessly sticking to the point, forswearing the current business-book chic, cloudy, smarmy pseudo-inspiration that so impresses Mr. Blumberg, and insisting that doing business successfully is hard unglamorous work. I agree with Mr. Prosen.
According to Blumberg, you need to read $300 worth of specialized 400-page books to get the full story of what Mr. Prosen teaches. Baloney! This is simply the whining of an envious consultant who wishes he had the powers of summary and synthesis and imagination that Mr. Prosen displays throughout "Kiss Theory Good Bye."
Mr. Blumberg says there's nothing new in Prosen's book. In a certain limited sense, this holds water. But in the larger sense, Blumberg couldn't be more wrong.
In Blumberg's words (he's speaking of Prosen's five attributes of successful organizations): "Unless you just crawled out of a cave, you already know what it takes to succeed." This is just more Blumberg-consultant blather. Many business leaders DON'T know what it takes to succeed. Prosen proves this again and again in "Kiss Theory Good Bye" with examples from his distinguished career.
Mr. Prosen's book is full of new formulations of tried-and-true maxims, unconventional restatements of old ideas that work. Even when his formulations sum up ancient wisdom, he still finds fresh things to say.
For example, this gem:

"Today's most prevalent business challenge is. . .planning in lieu of action. . .it's the issue of execution that remains in question. . . What separates the winners from those who struggle. . .is the ability to execute a plan. It really is that simple."

So true. Planning as an excuse for doing nothing is the curse of large organizations. Planning in place of action occupies far too many intelligent people, wastes far too much time, in 90 percent of corporate America. How many elaborate, expensive plans lie dormant, forgotten, useless, laid to rest in bulky ring binders on the CEO's shelf! But who has reminded business executives as powerfully as Prosen that the acid test remains action, action, action?
Or these insights from Prosen on sales:

"Recruit great salespeople; don't teach great people how to sell."

"The president gave me the go-ahead, yet I still had one question: Would he remain supportive if the plan I designed allowed someone [a top-flight salesperson] several levels below him to make more money than he did? He was very willing. Many members of top management have trouble with this concept."

Yeah, I'd say that 999 out of 1000 of the business-school graduates from Stanford, the University of Chicago, Wharton, and Harvard would have a great deal of trouble with that concept.
And that brings me to another of Prosen's basic but brilliant observations: He stresses again and again that he's surprised by the number of executives who ignore or don't know the fundamental ideas he lays out in his book. How can this be?
Good question. It's one you won't find an answer to by reading Mr. Blumberg or the business thinkers Mr. Blumberg admires. And reading Prosen's book, and being shocked by the business ignorance of the American executive, brings up another question: What are we teaching our business school graduates? Why do so many of them know nothing about the basic realities of what they do?
Why are so many of them so touchingly ignorant about how to communicate with other senior execs, other managers, and front-line employees about things these groups absolutely must know to be effective? Why? What are we getting for the $200,000 we spend on educating these M.B.A.- and Ph.D.-degreed ignoramuses in how to run a corporation?
Prosen's book is packed full of suggestive ideas, old and new. Here are a few more of these ideas just on the subject of "costs" (I can't possibly give you all of them):

"All too often leaders become slaves to their financial accounting systems and wait too long before taking action. If you don't completely understand your cost structure. . .Take whatever steps are necessary to get the information you need. There is no excuse for not knowing."

"It's amazing how many companies struggle to accurately determine their true cost of doing business."

"I can't tell you how often I've worked with companies that don't know their cost of doing business in sufficient detail to support their business decisions." [Prosen then gives an amazing example of this inexcusable ignorance from his experience as a consultant. Read the book.]

"Another great way to reduce costs is to periodically challenge why every report in your company is required. . . I applied this seemingly simple strategy inside a Fortune 1000 company and the savings was extraordinary."

"Poor quality and rework can quickly render [a company] non-competitive. With all the investments made in quality processes over the years, you would think this issue would be very well managed. Yet when I ask company leaders how many of them have defined processes in place to reduce inefficiencies and rework, very few do."

"Another great way to focus on problem elimination is to hold recurring operations reviews. The process I like best makes the leader who is responsible for each operating area stand up and present his or her results in front of colleagues and senior management."

"Run leaner than you would prefer--even in good times. It's always a better alternative to budget cuts and layoffs."

Dear readers, Prosen's whole book is packed with insights and sayings and warnings and summaries as valuable as these. Yes, Prosen is relentless. Yes, he pounds home his lessons again and again. Yes, much of what he preaches is superficially obvious. But you know what? All great practical teachers do exactly that. These reflections make me wonder whether Mr. Blumberg actually read "Kiss Theory Good Bye." He certainly didn't read it carefully, or with the least imagination.
I urge you to read "Kiss Theory Good Bye." Don't pay any attention to Kent Blumberg. There isn't a wasted word in "Kiss Theory Good Bye." It's all business. Maybe that's why it offends Mr. Blumberg. It's too practical, too down-to-earth. It insists too much on the necessity of changing what you're doing now by working hard and continuously at what must seem to Mr. Blumberg to be grubby, dull, mean little particulars. Prosen offers no neat but chicly paradoxical inspirational formulas for achieving business utopia instantly.
Here's what I think: If Mr. Prosen had been aware of Kent Blumberg's existence and cared about pleasing him when he wrote his book, he would have chosen a different sort of title. Something like, "Who Melted My Cheese: The 12 Things You Must Do Differently to Keep Your Company on Top." Yeah, that probably would have done it.

Bob Prosen wrote a great book called Kiss Theory Good Bye - Five Proven Ways to Get Extraordinary Results in Any Company.

The goal of the book is to provide a definitive how-to-book on business execution. It is a first person account of how Bob Prosen has helped lead major companies.

I like the simplicity of the book and the rules. I particularly like the chapter summaries that make it an easy read.

Chapter one talks about one of my favourite topics, habits. Although the focus of the chapter has a lot of bad habits and I prefer to focus on good habits. Clearly habits are the first step in any good company. This chapter also talks about doing walk-abouts.

Chapter two talks about leadership. It talks about having no politics. I would modify this to say any company is going to have politics so can they be positive politics. This ties into culture which is one of the main topics that any leader should involve themselves in.

Chapter three talks about sales effectiveness and how to manage a sales force as well as what the difference is between a good and bad sale.

Chapter four talks about operational excellence. Clearly operational excellence is where it all begins and has to do with such things as cost structure, accounting, and just good old fashion execution. It also talks about processes.

Chapter five talks about financial management where information is power. One of SYNNEX's top values is visibility and this chapter talks all about visibilities so you know your costs and where the profit is and where you are making money and where you are not.

Chapter six jumps back to the customer and talks about customer loyalty the one that keeps on giving. This is tied closely to sales but potentially talks more about branding and execution.

Chapter seven starts with a great quote, At the beginning of the day it is all about possibilities; at the end of the end of day it is all about results. This chapter talks about getting results and are you really doing it.

Chapter eight is titled Be Your Competitors' Worse Fear. It starts with, Your competitors' biggest fear is not so much your bright ideas but your ability to turn those ideas into bottom line results. That requires an accountability based culture relentlessly focused on achieving clear goals.

Daily Checklist

End indecision, increase your productivity, kiss theory good bye and get the results you need.

THESE SEVEN STEPS EVERY DAY TAKE:

Give clear directives. Be short, be definitive, and get to the point.

Require accountability. Focus on results, not activity.

Never rationalize poor performance.

Avoid overplanning. When a plan is in place, execute.

Embrace change. Search out opportunities to improve your organization and your results.

Help every member on the team win.

At the end of every day, ask yourself, Did my actions today help move the organization closer to meeting its objectives?

THE LEADER'S ROLE - MAKE EVERYONE WHO REPORTS TO YOU WIN!

Clearly define everyone's objectives, establish quantifiable metrics, and measure performance.


Have each person identify the top three barriers to achieving his or her objectives.


Agree on specific actions, responsibilities, and time frames to remove or minimize the barriers.

Hold everyone accountable for results and disproportionately reward those who achieve their objectives.

Remember, you win when everyone on the team wins!

Chapter nine, The Critical Path: this talks a lot about communication. Clearly nothing happens without proper communication.

Chapter ten, Measure What Matters Most: This not only goes to the accounting and financial measurements which were discussed earlier, but gets into counting what is right. I have always been a big believer of every business having a dashboard and believe each business is dashboard and what should be measuring and looking at differs.

Chapter eleven talks about how you continue with the execution and keep it going.

The Epilogue Beyond Profitability: Doing Good and Doing Well



The old adage is true: You can do good and do well. With the attributes I've outlined, you don't have to cheat to become highly profitable. There's no need to color your reporting or cook the books to achieve great success.

From the moment I read Prosen's book, I knew it had to be required reading for the MBA class I'm teaching. Because my day job puts me in the trenches with organizations of all sizes, I knew that this book hit the nail on the head. While other books make the case for getting from "good to great" this book creates the roadmap for HOW to achieve it. With relevant examples, usable tools, and a down-to-earth common sense approach, Prosen provides a timeless tool of common sense for senior leaders of organizations. He also provides applicable reasons for addressing the "nay sayers" in the organization. If you're tired of books that provide a lot of fluff with little take-back-to-your-desk-application, then get this book. My MBA students have assured me that they are keeping this book in their library.

Sam Rocks!

I saw Sam speak at Mark Victor Hansen's Mega Speaking Event and I can tell you, she knows how to captivate an audience. Sam has a genuine style that comes across as sincere, professional, and experienced.

If you've never seen her speak, you're missing out. Sam delivers on content, humor, and info that each of us wants. She helps people re-evaluate their thinking in order to connect in a personal way with your audience by re-creating statements for personal branding.

Sam will teach you how to be creative in away that's practical. Pop is not about hype, it's about bringing your message to your people in a way that is unique and powerful at the same time.

I found that POP is for anyone who wants an edge over the competition because it's not about cheesy tactics to woo people, it's more about reaching people with the essence of who you are and transforming it in a punchy way in order to attract people to what you are selling/marketing.

I recommend it because it's valuable for people wanting to cut to the chase and grab the gems.

Need something different, something special to kick your business into overdrive? You'll find it in POP. When Sam Horn says you can stand out in any crowd, believe her! Rather than just talking about it, Sam Horn shows you how to make your own business "pop."

Like a cookbook, POP is filled with recipes to inspire your imagination with fresh ideas and fun exercises. Start anywhere. Keep going until you arrive at your own unique inspiration.

Way out of the ordinary . . . step out of the mundane and become extraordinary! Innovate with Sam Horn! This book can help you get there.

Five Stars and then some!

This is an amazing book! Sam shares with her readers new ways to grab our audience's interest and attention. She really does know how to help people get noticed in a crowd. This book has shown me how to positively inspire others to read my book, LifeChimes: A Collection of Simple TruthsLifeChimes: A Collection of Simple Truths, when they are looking for simple ways to stop zapping their energy. Because of Sam Horn's book, my work as an author and a motivational speaker has been made so much easier. Thanks Sam!

I'm an advertising copywriter. The one thing I have to do every day is to come up with fresh ideas for myself and my clients. I have to keep learning and growing. And I want my messages to stand out from the crowd. I'm pretty good at that. But, after reading this book, I'm better!

If you love words, you'll love this book. You'll learn how to create slogans and elevator pitches and messages of all kinds. You'll learn how to make them powerful and how to make people remember you, your brand, or business or whatever you want them to remember.

You may already be a good writer. But you'll be a better writer, a writer who sells, if you follow the advice in this book.

Above all, your message will make you stand out from the crowd.

The thing is, not much does stand out from the crowd. Most slogans are the same. Most messages are the same or similar. So, if you're different, you'll be more successful.

This is an excellent book. Get a copy now --- unless you're one of my competitors.

An awesome book for jazzing up your writing and speaking. Sam Horn crams so many ideas for creating buzz and imprinting your message and brand in the minds of listeners and readers that I found myself making checklists as I ran through the draft of my last book trying to find places I could use her principles and ideas. It's not all about marketing either. She has great ideas on the use of stories and quotes in your writing, how to create memorable content using lists and alliteration, and plenty of other techniques to make your writing come alive.

It's easy and fun to read as Sam is very clearly one of her own best students. Her writing is tight and wonderfully informative with no filler. The ideas are things nearly anyone that has to communicate (verbally or in writing) can use right away.

I felt a little bit self conscious rating this 5 stars: every other reviewer thus far has given it 5 stars as well. But 5 stars it is! I'd say that's a pretty clear message about the strength of the material.

It's the best marketing lesson you can buy for $15.

I found Resume Magic to be very helpful. I had paid a lot of money for a professsional resume that just wasn't workig. I tweaked it with tips from this book and had a new job within 2 weeks. The only negative is there is so much information it could be overwhelming if you are starting a resume from scratch and/or have never built a resume.

This book contains many examples of resumes, including before and after examples.

Information on words to use, as well as a grammar refresher, will help you polish the phrases on your resume and avoid tiresome, overused phrases.

There is also a section on cover letters and a section devoted to making your resume visually appealing so that it stands out.

I found tons of useful information in this book, not just platitudes and superficial advice like some resume books dish out.

This book is phenominal! It is simple to read and has a workable plan to constructing a simple resume that works with your cover letter.

The is quite simply the best book on resume writing I've ever read. I've worked in HR for over 20 years, and I've never seen anything like this. Well worth the money. So far, I've used this book to write four resumes for family and friends, all of which have resulted in jobs.

If I could have given this book 7 stars, I would have.

I checked this book out of the local library, and realized it was worth buying for long-term reference. The thing I like best about the book is the way it speaks to the basic question "Why do I write a resume?" Most treatments just show you how; this one shows you what you're trying to accomplish with a resume and how best to do that. It has many specific examples, too--so that when you're finished, you have a document that can accomplish what the resume can accomplish in today's world of work.

Perfect brief overview for anyone running meetings or participating in them. Unlike the reputation they sometimes have, Robert's rules are designed to facilitate discussion and decision-making, not to tie the group down to a set of rules. Give this a read, and you will see how cleverly and comprehensibly it sets out the entire process. Perfect for any organization, large or small. Highly recommended.

This brief is a great introduction to Robert' Rules. Easy reading. Many nuggets that I did not even find in the full edition. I recommend it to all those who are on boards and commissions and associations.

Well written summary -- this is the abbreviated version and it is very useful. Helps to have the full-up version as well, for details, but this one is a super guide.

I purchased this book for the upcoming Washington State GOP convention. I was completely out of the know at our local county convention, and this book gave me an excellent run down of what the heck happened (and how certain things happened). This book is recommended for those new to public meetings.

I am the chair of the Classified Staff Council on a very large University Campus. We use this book as a guideline for our meetings and events. I purchase them for each memeber to review if they have questions. EXCELLENT