Technology Books


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Technology Books sorted by Average customer review: high to low .

Technology
How to Build a Speech Recognition Application
Published in Paperback by Enterprise Integration Group (1999-04-01)
Authors: Bruce Balentine and David P. Morgan
List price: $95.00
Used price: $74.97

Average review score:

A must-have book for speech application developers
Helpful Votes: 0 out of 0 total.
Review Date: 2001-04-08
Developing speech applications is not easy to master. Even with VoiceXML becoming more widely adopted, there are a lot of intricacies that that a developer must understand. This book will provide you with a solid foundation to become an effective speech application developer.

The book did very well in presenting the limitations of the current speech recognition technology (dialog design, large vocabularies, promtp design, etc.) and made suggestions on how to overcome such problems in specific situations.

No longer the only book on the block.
Helpful Votes: 1 out of 3 total.
Review Date: 2001-09-02
When this book came out a couple of years ago it was the first and only book on designing speech recognition systems. It was very valuable then, but now more books are available that cover the same information and more, for a lot less money.

Essential reading for dialogue designers
Helpful Votes: 5 out of 6 total.
Review Date: 2002-06-10
This book is simply the best for your bookcase if you are a voice dialogue designer. I would strongly recommend it to novice and expert alike, especially for those learning VoiceXML for the first time, or working with it day to day.

Grounded in hours of human-computer experiments, and a multi-disciplinary approach to user interface design - this book is a rare combination of a careful ear for human language and dialogue, extensive engineering experience, and pragmatic knowledge of the strengths and limitations of current voice recognition technology.

The second edition has brought it bang up-to-date. It cuts through the hype that has always surrounded each successive generation of voice technology - focussing always on the building of robust useable interfaces which work with the user rather than against them.

Thoughts on the second edition
Helpful Votes: 5 out of 6 total.
Review Date: 2002-03-20
This book is so well organized and articulated it's bound to be of value to anyone doing ASR application development. My own experience in voice response runs from end-user representative to application designer and I found every chapter enlightening. In this second edition of Bruce and David's ASR style guide, I believe the end users will find the new sections on voice portals and managing your voice talent of particular interest. And all users should take particular note of the expanded discussions of usability testing and performance reporting.

I found the first version of How to Build a Speech Recognition Application so useful that I actually took the time to compared the new edition, page for page, with the original. That was a relatively easy task, because the authors retained the original section numbering wherever possible. My comparison showed that the original guidelines have been substantially updated, based on continuing research and the hands-on experiences of both the authors and other acknowledged experts. In addition, I believe the new sections and expanded discussions of critical design considerations are going to prove valuable to both novice and seasoned developers.

In short, developing effective telephony dialogues is a complex, rapidly evolving and downright expensive task. Given that reality, every development team ought to have at least one copy of this landmark style guide.

The "Strunk and White" for Speech Recognition
Helpful Votes: 5 out of 6 total.
Review Date: 1999-07-28
Author, Bruce Balentine's goal with How to Build a Speech Recognition Application is to produce the Strunk and White of speech recognition. An electronic musician and composer, Balentine was a pioneer in the speech recognition field. The text's examination of the problems of navigation from human perception to machine recognition give comprehension to even the layman. The book is well organized and structured with the +,/,- system which allows a novice to follow. According to linguist, Dr. John White, the first chapter could stand alone as a treatise on the dynamics of the human speech interface with the machine.

Technology
How to Cheat at IT Project Management
Published in Digital by SYNGRESS (2005-09-12)
Author: Susan Snedaker
List price: $17.98
New price: $17.98

Average review score:

No nonsense information, straight up
Helpful Votes: 2 out of 2 total.
Review Date: 2007-08-07
I have been in charge of some small companies IT departments over the years. Technology changes at the speed of light and it is very difficult to keep up with it. This book gives no nonsense information, checklists, etc about various topics in project management. I think the reason why they named it 'How to Cheat...' is because it is a single book containing all the information needed to understand what IT project management is all about. I especially like the sections on dealing on how to understand corporate and business strategies and how IT is supposed to support them. When you don't have the money to go to school, this is a great book to have!

Good Supplement to the Project Management course of study
Helpful Votes: 4 out of 5 total.
Review Date: 2006-02-23
After taking Project Management I, II and III, and reading the classics like Kerzner's _Project Management_, this book is a solid supplement. In addition to the "basics" it gives insights on dealing with people, organizations and requirements in straight manner format.

The grey box inserts give real life examples on the topics discussed. I found the section on "forming the team" to be of great value. The sections on "quality" and "diagraming the processes" are full of valuable suggestions.

This is most certainly a book of value and I'm glad to add it to my library.

All the answers to decreasing errors and increasing returns
Helpful Votes: 5 out of 5 total.
Review Date: 2006-01-03
Where other books cover IT project basics, How To Cheat At It Project Management goes a step further in showing project managers how to make sure an IT project is in line with company strategic objectives, and which will deliver the best results. Learn how to link work process to project tasks and budgets, and how to manage a team more effectively through a book which covers 'cheating' or shortcut methods to get a project back on the fast track. From when and how to report to identifying risks, How To Cheat At It Project Management holds all the answers to decreasing errors and increasing returns.

YOUR CHEATING PROJECT MANAGEMENT!
Helpful Votes: 6 out of 6 total.
Review Date: 2006-05-07
Are you an IT professional who's looking for a fast and easy way to do project management? If you are, you're in luck! Author Susan Snedaker, has done an outstanding job of writing a book that synthesizes project management fundamentals, IT processes and procedures, and business fundamentals.

Snedaker, begins by looking briefly at business process improvement and how project management fits into that world. Then, she explores corporate strategy issues so you can navigate through the sometimes confusing world of corporate IT funding. The author continues by showing you the why and how politics operate in organizations, and the insight and knowledge you'll gain that will help you navigate corporate policies more effectively. Next, she explores the skills that are required to manage the IT project team. Then, the author starts digging into IT project management itself. She continues by developing a bit more project detail including elements such as priorities, specifications, user requirements, and project infrastructure, to name just a few. Next, she looks at some of the ways you can build quality into your project without implementing an additional quality management program. The author continues by showing you how to put together a project team and how to assign roles and responsibilities to team members. Then, she shows you how to break the project down into manageable components so that you can not only plan the work, but you can develop a more realistic schedule and budget.
Next, she discusses strategies for managing your IT project. The author continues by reviewing a few more technical approaches to measuring project progress. Finally, she looks at the inputs, actions, and outputs from this final phase of IT project management.

This most excellent book shows you how to align your IT projects to the company's strategic objectives. It also shows you how to determine which project will solve the right problem at the right time while still delivering high-quality results.

Deceptive title, good tradition management book
Helpful Votes: 9 out of 11 total.
Review Date: 2005-11-13
This is a solid work on traditional IT project management. I'm not really sure what the whole cheating thing is about. This is the basic IT project management book written in a text book style (questions at the end, checklists, etc.) There is information on politics, team management, managing and tracking implementation and more.

It's more holistic than most of the books I've read on this topic and I liked that. IT projects don't exist in a vacuum and understanding how to operate within the larger corporate framework is important.

The only issue I have with the book is that it's overly formatting. There are lots of graphics around the headers and sidebars and that gets old fast.

Technology
iLife '05: The Missing Manual
Published in Paperback by Pogue Press (2005-08-24)
Author: David Pogue
List price: $29.95
New price: $7.28
Used price: $0.55

Average review score:

Great price/book/content
Helpful Votes: 1 out of 1 total.
Review Date: 2006-06-21
All around, yet another hit from the Missing Manual series!

I'm well versed in most things computer, so computer books often either are way under my interest level or are very technical in nature. This is a great mix of advanced techniques taught in a quick and understandable way.

I'm actually using iLife '06, but haven't hit any major roadbumps between the content in the book and the '06 apps.

Great stuff - now I'm drooling over the iPhoto specific book - I want to dig even deeper into that app now that I understand the basics!

Can't miss with anything in this series...
Helpful Votes: 2 out of 2 total.
Review Date: 2006-03-22
iLife '05 is the fifth Missing Manual I've purchased. I find them helpful, informative, and fun to read. The chapter layout is logical and fluid, the index is thorough, and the entire manual is chock full of color (!) illustrations.

The first few chapters will walk the beginner through iTunes and the iTunes Music store. There is even a chapter on managing your iPod.

Next is iPhoto, Apple's image browser-librarian-editor. Like Apple's software, there is more than first meets the eye in these pages.

Section three covers iMovie, from working with your camcorder through producing something worth burning to DVD...leading seamlessly to

Section four, exploring iDVD. Both general concepts and insider-like tips abound.

Section five covers GarageBand. All the above sections are much more accessable and thorough than Apple's Help system. This Missing Manual closes with more than 50 pages of troubleshooting tips for the 5 software titles, and an excellent index.

The whole book is a pleasure to read, browse, or just to hold in the hand (though it's heavy--nothing skimpy about it). I find myself reading some sections completely and diving in for a just a few pages in others. A must have if you own iLife '05--whhich can be had for a song now that iLife '06 is out.

Covers all the major features and functions of iLife: iTunes, iPhoto 5, Garage Band 2 and more
Helpful Votes: 2 out of 2 total.
Review Date: 2006-02-07
David Pogue's iLife 05: The Missing Manual covers all the major features and functions of iLife: iTunes, iPhoto 5, Garage Band 2 and more. These are all key cornerstones of the Mac's popularity and here are revealed by a weekly computer columnist for the New York Times who is himself a Macintosh author. From producing polished music recordings with no prior experience to using information panels, effects panes, film rolls and other features of iLife 05, you simply can't be without this book if you own the program. The full color screen examples packed throughout make it hard to mess up.

THE LIFE OF ILIFE '05!!
Helpful Votes: 3 out of 3 total.
Review Date: 2006-05-08
Do you need to harness cutting-edge technology for your own creative expression and entertainment? If you do, you're in luck! Author David Pogue, has done an outstanding job of writing a book that doesn't require you to be a professional working for a media conglomerate to read it.

Pogue, begins by discussing how to use iTunes 4 for managing, playing, buying and sharing digital music. Then, he discusses how to use the iPhoto 5 program for downloading photos from your digital camera, and organizing, sharing, and printing them. The author continues by describing how to use the iMoves HD program for editing footage from a digital camcorder, adding effects, sound, and credits, and then presenting the result. Next, he details how to use GarageBand 2 for composing and recording terrific-sounding songs of your own. Then, the author provides an overview of how to use the iDVD 5 program for burning DVDs containing the movies, music, and photos from iTunes, iPhotos, iMoves, and GarageBand. Finally, he explains how to troubleshoot the preceding programs.

This most excellent book packages iDVD 5, iTunes, iPhotos, iMoves, and GarageBand come in a single package called iLife '05. In other words, if you've mastered all of the preceding information, you have all of the technical background you need to enjoy iLife '05: The Missing Manual.

Essential information for iLife 05 users
Helpful Votes: 6 out of 6 total.
Review Date: 2006-03-18
This is a good book for understanding all of the applications included in iLife 05. Note, however, that iLife 06 has been released with a host of new features, and thus depending on whether or not you intend to upgrade, this book may have a limited lifespan of usefulness at this point in time. As of iLife '06, iLife consists of six components: iTunes, iPhoto, iMovie, iDVD, GarageBand, and iWeb. However, if you intend to stick with iLife 05 for awhile, you couldn't ask for a better guide. Basically, what the author has done is condense his Mac missing manual series of books- iMovie&DVD, iPhoto, iTunes&iPod, and GarageBand - into one volume. I have some of the missing manuals for the individual applications, and I compared the individual books with the applicable sections in this book, and they seem to be equitable in quality. The only thing you are really missing is some of Pogue's insight into using the applications - for example, some pointers on film-making in the case of the iMovie&iDVD book versus this book. There also seem to be more advanced user and customization information in the individual "Missing Manual" books versus this book, so perhaps power-users would be better off buying the individual missing manuals on the applications. I notice that Amazon does not show the table of contents, so I do that here for the purpose of completeness:
PART 1: iTunes
1. Getting Music into iTunes
2. Getting Music out of iTunes
3. Managing Your Music
4. The iTunes Music Store
5. The iPod Connection
PART 2: iPhoto
6. Camera Meets Mac
7. The Digital Shoebox
8. Editing Your Shots
9. The iPhoto Slideshow
10. Prints and Books
11. Photos Online - and Your Network
12. iPhoto File Management
PART 3: iMovie
13. Camcorder Meets Mac
14. Building the Movie
15. Transitions and Effects
16. Titles, Captions, and Credits
17. Narration, Music, and Sound
18. Still Pictures and Quicktime Movies
19. Finding Your Audience
PART 4: iDVD
20. From iMovie to iDVD
21. iDVD Projects By Hand
22. Advanced iDVD
PART 5: GarageBand
23. Setting Up the Garage
24. Loops
25. Regions
26. Software Instruments (MIDI)
27. Recording and Editing Live Audio
28. Effects, Guitar Amps, and Instrument Models
29. Mixing and Publishing
PART 6: Troubleshooting
30. Troubleshooting iTunes
31. Troubleshooting iPhoto
32. Troubleshooting iMovie
33. Troubleshooting iDVD
34. Troubleshooting GarageBand

Technology
An Illustrated Guide to Veterinary Medical Terminology
Published in Paperback by Delmar Cengage Learning (1999-12-29)
Author: Janet Amundson Romich
List price: $79.95
New price: $59.75
Used price: $10.00

Average review score:

Great Reference
Helpful Votes: 0 out of 0 total.
Review Date: 2008-03-30
I reccomend this book for Veterinary Students. It has information needed for terms and word origins. A Must Get

Excellent terminology book
Helpful Votes: 0 out of 1 total.
Review Date: 2008-01-19
This is an excellent terminology book. The really great thing about it is the illustrations which clearly show some of the diseases and techniques.

Just a couple of nitpicky things though: The CD that came with the book has recordings of the words being spoken and nothing else, and the book doesn't include pronunciations with accent marks (The included breakdown of syllables could be pronounced multiple ways.) It would have been nice to have a more thorough CD (or no CD) and have better pronunciation material throughout the book instead.

Also, in an attempt to turn some of the related terms into a linear "story," the author obscured some of the definitions. It took me multiple readings of them in order to decipher which term went with which definition.

But like I said, that's just me being nitpicky. Overall, it's an excellent book. It will be in my collection long after I graduate!

vet term book
Helpful Votes: 1 out of 2 total.
Review Date: 2008-02-15
This is a pretty good book. There are a few things that could be explained a lettle better in layman terms for the beginner. If you haven't worked in the vet field prior to purchasing this book, it's going to be confusing and a little overwhelming in some areas.

Excellent book.
Helpful Votes: 2 out of 2 total.
Review Date: 2008-01-28
This textbook is not a regular medical terminology book per se where they divide each word into parts, but it is very much oriented to veterinary though. It begins with words particularly related to dogs, cats, rabbits, ferrets, parrots, mice, rats, turkeys, chickens, geese, ducks, pigs, horses, ponies, donkeys, mules, burro, sheep, goats, llamas, guinea pigs, cattle, etc. Then it takes the systems and introduces words for each organ. It goes into animal testing and diagnostic evaluation going into routes of administration, drug categories, surgical terms, surgical equipment, and needles, and sutures. The chapter on dogs and cats goes into breed-related terms, descriptive terms, and vaccinations. The equine species chapter tells the modes of movement, anatomy, physiology, and disease terms, markings, equipment, and management terms, types of horses, terms for unsoundness in horses. In the ruminant chapter industry terms are given as well as milk-related terms. In a similar manner swine, birds, and other species are dealt with. Also, there are excellent anatomy pictures of the birds. A lot of words in the book will be known by animals lovers already, but to have them all in one book is great. Then, of courses, there will be lots of new words, too. I just find it a great book.

Anatomy and Physiology Refresher Too
Helpful Votes: 3 out of 3 total.
Review Date: 2007-09-25
I purchased this book to use in a veterinary terminology class and I've found it's a great refresher on basic anatomy and physiology as well. The sections are broken up by system (i.e. urogenital, digestive, etc.) and really make a lot of sense. The diagrams are quite useful.

Technology
Improved fits for the vibrational and rotational constants of many states of nitrogen and oxygen (Journal of physical and chemical reference data. Reprint)
Published in Unknown Binding by American Institute of Physics, for the National Institute of Standards and Technology (1991)
Author: Russ R Laher
List price:

Average review score:

Great introduction to theory of computing
Helpful Votes: 1 out of 1 total.
Review Date: 2007-05-22
I read it during my undergraduate, it was the course book for the thoery of automata course. More recently when I tried the popular "Introduction to Automata Theory, Languages, and Computation" by Hopcroft et al. for the purpose of revising the concepts, I realized how great this book is. It is definitely a better book than Hopcroft et al's, with in-depth explanations of all topics, lots of examples and exercises and in a writing style very friendly for the novice readers. Very good work!

Excellent
Helpful Votes: 2 out of 8 total.
Review Date: 2002-03-26
I must say this is one of the best books I have ever read. The auther is humorous and insightful. He manages to take very abstract concepts and explain them in clear concrete terms and metaphors.

Excellent, Accessible Book
Helpful Votes: 8 out of 8 total.
Review Date: 2005-09-28
This an excellent book. Basically, the whole point of it is to mathematically define what a computer is and prove that it works. The author does this by defining and manipulating mathematical alphabets and languages without resorting to any kind of advanced math. Starting from nothing, the whole thing leads up to Turing Machines. More specifically, according to the Preface, the goals of the book are:

"(1) to introduce a student of Computer Science to the need for and the working of mathematical proof; (2) to develop facility with the concepts, notations, and techniques of the theories of Automata, Formal Languages, and Turing machines; and (3) to provide historical perspective on the creation of the computer with a profound understanding of some of its capabilities and limitations."

The author did a wonderful job of it. Plus, unlike almost all other computer/math books I've read, this book is almost enjoyable to read. Again, as stated in the Preface:

"This book is written for students with no presumed background of any kind. Every mathematical concept used is introduced from scratch. Extensive examples and illustrations spell out everything in detail to avoid any possibility of confusion."

Astonishingly, those are all true statements. At a guess, I'd say that almost anyone interested in computers could get through this book without undue stress. To make it more meaningful, I'd suggest (only suggest) prerequisites of having programmed a computer and knowing some discrete math. From that point of view, it's odd that as of last year, this book was used in Florida State University's (FSU's) COT 4420: "Theory of Computation" course, which, obviously, is a 4000 level course requiring various prerequisites that put it out of the reach of all but senior (or graduate) level students.

Now, with all that glowing out of the way, there are a couple of small problems with the book. The first is simply that the exercises don't have any solutions. For the self-studyer, that's a bad thing. In a school teaching environment, it's probably acceptable, though. The second problem is that after getting through the book, I simply have to ask: "So what? WHY should I learn this?" Again, in the Preface, the author states:

"Leaving aside the obvious worth of knowledge for its own sake, the terminology, notations, and techniques of Computer Theory are necessary in the teaching of courses on computer design, Artificial Intelligence, the analysis of algorithms, and so forth. Of all the programming skills undergraduate students learn, two of the most important are the abilities to recognize and manipulate context-free grammars and to understand the power of the recursive interaction of parts of a procedure. Very little can be accomplished if each advanced course has to begin at the level of defining rules of production and derivations."

But, in my experience, I have to say that except for one reference in one other book I've read, I've never seen any of this stuff used. Even more, I've never known anyone who even knew of anyone who used (or even knew of) any of it. EVERYTHING has been done at a much higher level of abstraction than alphabets, languages, and various levels of algorithms and machines up to Turing Machines. I'm not saying that the material in this book isn't used SOMEWHERE. But, I'd honestly have liked to have seen actual, specific, concrete cases: they'd be fascinating.

So, factoring those two nits in, I rate this book at 4 stars out of 5. If those two things don't bother you, then you could easily consider this a 5 star book.

Discursive presentation. Helpful for novices.
Helpful Votes: 8 out of 10 total.
Review Date: 2002-02-12
The book has one important attribute: it's clear, undoubtedly. Having a minimum of prerequisites, I think there's no way to not understand what Prof. Cohen says through its pages. It makes the job of learning this part of theory easier than any other text.
But ... but I can't totally agree with Cohen's crusade against formalism. I agree that the first target of a book should be to clearly transmit the intended knowledge, and Cohen perfectly succeeds in this. But formalism too has its importance, thereafter. A compact and clear formalism helps to communicate efficiently, and moreover unambiguously. Like in mathematics, the first, important thing is to understand. Yet, there's no way for you to efficiently work with math without using any kind of formalism, should it be more or less "standard".
That's it: a very powerful book for a "profound" understanding of the subject; a bit more of natural formalism would make it a "complete" understanding also, and the book a five stars one.

Great Book!
Helpful Votes: 8 out of 9 total.
Review Date: 2001-06-04
This is a great book. I read the first edition many years ago, and it too was great. Everything is explained in order, and explained well - it is very accessable, even to the casual reader interested in the topics presented. It was through this book that I was able to actually write software that demonstrated Kleene's Theorem, (RE=NFA=DFA) converting between Regular Expressions, NFA's and DFA's.

Unlike many textbooks, reading this one is actually FUN. By the time I was done, I felt that I understood everything that was presented. That's how good this text is.

// CHRIS (Darien, Connecticut)

Technology
Improvised Munitions Black Book Vol. 1
Published in Paperback by Desert Pubns (1978-06)
Author: Us Government
List price: $17.95
New price: $16.95
Used price: $16.95

Average review score:

wow
Helpful Votes: 0 out of 0 total.
Review Date: 2008-02-29
This is the book to get if your interested in knowing more about the less conventional side of explosives. It contains recipies that are reliable and field tested, warnings related to the use of them and safe practices that will keep you from harm. It covers some applications of sabotage and a few boobytrap applications.

interesting
Helpful Votes: 0 out of 0 total.
Review Date: 2008-02-14
When I bought this I thought there might be short blurbs of scientific explanations for how explosives work in general plus very detailed examples but this is entirely on how to make them it's still really interesting to know how they do it though

The end all and be all of improvised weaponry!
Helpful Votes: 1 out of 1 total.
Review Date: 2007-09-04
The series this book belongs to is both comprehensive and accurate.

If you've ever taken a college level chemistry course, you already know that the information contained in 'do it yourself' books on this subject is often impractical and sometimes extremely dangerous to apply.

While I strongly discourage using this information, you may find it helpful to know that the techniques and devices contained in the manual were invented/tested by Frankford Arsenal in the late 60's.

Whatever your specific interests in improvised munitions is, you'll find it in this series of books. (Especially valuable are the sections on swiches & detonators.)

Don't waste your time on the Anarchist Cookbook and similar works of theoretical crackpottery. If you want information about the subject that is tried & true, go with the black book.

Better than most other cookbooks
Helpful Votes: 17 out of 18 total.
Review Date: 2000-08-31
The contents in this book were origionally tried and tested by the u.s government for the military, so its contents are much safer in terms of stability, and maybe to some degree, safer(although NO pyrotechnics are safe) than other cookbooks. It is NOT intended to be used in practice, but for educational purposes only!. As a pyrotechnician myself, i have found this book to be the best of its kind that i have found to date. Well worth purchasing.

Bothing Beats This Book
Helpful Votes: 34 out of 36 total.
Review Date: 2000-08-31
This book farts in the general direction of the anarchist, terrorist and jolly roger cookbooks. Unlike them, this one was created by a bunch of government scientists so not only do the recipes work properly as long as guidelines are followed, but it contains many more recipes and many more techniques for your enjoyment. Remember, if you want a good book about explosives, rockets, chemical mixtures, how to build devices, and how to aquire ingredients, this book is for you.

Technology
Internet Direct Mail
Published in Kindle Edition by McGraw-Hill (2000-09-01)
Authors: Robert W. Bly, Michelle Feit, and Steve Roberts
List price: $44.95
New price: $27.27

Average review score:

Important Work - These authors have nailed it!
Helpful Votes: 17 out of 18 total.
Review Date: 2001-01-30
This book makes for some very compelling reading. It is not often that I read a book that delivers the goods... but these authors have nailed it. It uses both traditional and dot com companies to illustrate ways any company can leverage the Internet to gain customers at substantially reduced costs. This book has everything you need to implement a successful e-mail campaign. From how to identify good email lists to how to create the right message. Including dos and don'ts, front-end tips and back end response analysis. Has just the right balance of technical and practical information. I am a marketing manager working for a 'Fortune 500' company. The information in this book cost me hundreds of thousands of dollars to find out. Some things are so important, I wish I thought of them myself or discovered them sooner. I can't wait to try some of these techniques out and see the effect on my next campaign. I am recommending this book to everyone I know. Buy it!

These Authors Know Their Stuff!
Helpful Votes: 18 out of 24 total.
Review Date: 2001-03-18
These authors know their stuff. They've been very instrumental in helping Ancestry.com grow to over 320,000 paid subscribers over the past 18 months. Email Marketing is now one of our largest sources of subscriptions. I recommend this book for both beginner and expert alike.

Best E-Mail Marketing Book In Print
Helpful Votes: 28 out of 31 total.
Review Date: 2001-01-24
I bought this book because I know the authors by reputation. My company was a traditional mail order company. We used to sell all of our products through our printed catalog. The Internet has changed all of that. Half our budget is now dedicated to e-mail marketing.

I applied the Author's recommendations and saw my e-mail response rates take off. On the most recent campaign, I saw a 247% lift in response resulting from the use of just one of their techniques.

The book is written in very clear and concise language. It's methodical and step-by-step method worked wonders for my company's program. I've read all the other books currently on the market, they just don't compare. If you're new to e-mail marketing or a serious pro, this book has information that you can put to use right away.

The tips and tricks in creating an e-mail program were dead on. I especially liked the chapters on the type of products that can be sold via the Internet and the characteristics of a successful Internet Buyer. The "Multi-Mailing" idea alone was worth the price of the book.

This is the definitive book on e-mail marketing
Helpful Votes: 40 out of 42 total.
Review Date: 2001-02-02
***** FIVE STARS***** Excellent..... If you are an executive looking for information on how email marketing will impact your business, you'll want to read this book.

If you want to know how the pros are using email marketing buy this book.

It details the differences between opt in permission based lists, and SPAM, and how to avoid the pitfalls that can literally kill your business. It comes complete with information on where you can find the best email lists and email marketing services in the business.

It identifies the different types of copy, formatting, text Vs HTML, rich media, etc, and provides insight into which may be best for your business. I've been asking everyone about timing of our messages. No one was able to give me a clear answer that made any sense. This book gave me great insight into the time and day that is best for me to do my email transmissions... and the auothor's information produced immediate positive results for us.

Aside from the practical knowledge, I also liked this book because the author's share the latest thinking about where this medium is going, and what steps to take today to make sure that your business reaps the rewards of the future.

This book is not just for dot comers. I would strongly recommend this book to anyone involved in the sales and marketing of their company's products and services.

This book is now the definitive resource on email marketing.

Great book for a new marketing medium
Helpful Votes: 7 out of 7 total.
Review Date: 2002-11-22
Any book that Bob Bly is associated with is bound to be good--no, great! And this one is no exception.

The author explores this new, exciting medium we call email and uncovers its powerful potential for direct response selling. It leads you through the basic techniques of marketing through email. What works and what doesn't. Most importantly, it steers you clear of potential pitfalls inherent in this new medium--like how to avoid spamming, etc..

A great book on email marketing that is thorough, timely, and bound to become a classic in its field.

Technology
An Introduction to General Systems Thinking (Silver Anniversary Edition)
Published in Paperback by Dorset House Publishing Company, Incorporated (2001-04-15)
Author: Gerald M. Weinberg
List price: $33.95
New price: $157.21
Used price: $37.93
Collectible price: $79.00

Average review score:

Outstanding book
Helpful Votes: 2 out of 3 total.
Review Date: 2006-02-17
This book is excellent. I first read this book in graduate school in 1976, and I continue to find Weinberg's ideas useful. It was outstanding then, and it has held up with time.

An excellent introduction...
Helpful Votes: 41 out of 43 total.
Review Date: 2002-06-05
Weinberg distills the essence from von Bertalanffy's classic and manages to present it in a very accessible fashion. The book has been out of print for quite a while so it is great to see a new edition. The message and information contained in here, although originally published in 1975, is now more relevant than ever.

Weinberg covers many aspects of systems theory beginning with the main stumbling block with the present scientific paradigm: the idea that the universe is mechanistic. His treatment is much more general than Robert Rosen's in "Life Itself" but still conveys why the mechanistic notion is flawed.

He then outlines the general systems theory approach before leading into the idea that a system is simply a way of looking at the world. He then outlines the principle of indifference. This leads straight into two sections outlining various aspects of making observations. Finally he discusses behaviour and then some general systems questions.

Throughout the book he uses many examples from disparate fields in conjunction with questions for further research. It is great to see someone who doesn't preach systems but actually uses the ideas.

Definitely a must-read as we decided how to solve the myriad of issues before us.

Weinberg's Introduction to Systems Thinking
Helpful Votes: 5 out of 5 total.
Review Date: 2007-01-04
Weinberg's book will not teach you how to be a systems thinker. It will, however, provide a stimulating discussion and thoughtful examination of an alternative approach to problem analysis and solution. The book is not so much about how the systems approach works or how it can be applied to complex problems as it is an invitation to his readers to explore their perceptions of what they think they know versus what they really do know. Throughout the book, Weinberg follows the strategy of leading the reader through a series of logical discussions designed to bring them face to face with their biases and misconceptions about systems vs. reductionist thinking. In doing so, Weinberg exposes the shortcomings of the reductionist approach to problem solving by demonstrating to his readers that the real solutions to some familiar and apparently simple problems are very complex.

Through his examples, Weinberg shows that by viewing a system holistically within its environment, we may be able to discern patterns of behavior/actions and recognize interactions, interrelationships, and interdependencies among the components that will be missed in a reductionist approach. From that view, we can better understand the system and, perhaps, better predict how it will evolve over time. The success of his approach is demonstrated by the fact that people are still reading and quoting his book 25+ years after it was written.

One facet of this book which I found beneficial may be a drawback for some readers. Weinberg wrote from the viewpoint of a computer programmer and a scientist. A person not versed in either field might have difficulty understanding his examples.

not quite an alternative to 'Systems Thinking'
Helpful Votes: 7 out of 15 total.
Review Date: 2005-09-16
I was searching for an alternative to the out-of-print book 'Quality Software Management, vol.1: Systems Thinking', written by the same Author.
Having read few Sofware Management series books from the same Author, which I rate at the very top of my list, I was biased on very high expectations. Surprisingly, I have found it being quite verbose and in the end, I couldn't get too much inspiration out of it.

A true classic in how humans set and solve problems
Helpful Votes: 84 out of 84 total.
Review Date: 2001-03-23
In computing, a timeless classic is anything that is worth reading for any reason other than to obtain a historical context after five years. If that still holds true after twenty five years, then it is truly an extraordinary piece of work. That label applies to this book. It is not about computing per se, but about how humans think about things and how "facts" are relative to time, our personal experience and environmental context.
Human thinking is a complex operation and that is the point of this book. The problems and examples presented are not those in computing, but problems in how we think about the world and how that world can be different from person to person. In many ways, Weinberg anticipates the development of the science of chaos, where small changes lead to disproportionate large changes. His example of the "small" change of a single character is a classic. A man was considering the purchase of a piece of real estate, but when told the cost was fourteen million dollars, sent the response by telegram, "No, price too high." However, somehow a character was dropped, so the agent received the message, "No price too high", purchased the property and so a classic error was invented.
Weinberg uses science and mathematics as the genesis point for most of his examples. The laws of thermodynamics, chance and simulations in state spaces are used to demonstrate the points. As someone with a wide background in science, I found his examples of how scientific thought gives us an anchor but yet alters over time excellent learning material. Thought problems are included at the end of each chapter and they cover many different areas. Some involve mathematics, others science and many could be the point of a vigorous philosophical debate. Together they form the best collection of thought experiments and points of contention that I have ever seen gathered together in one location.
This is a book that is a true classic, not in computing but in the broad area of scholarship. It is partly about the philosophy and mechanisms of science; partly about designing things so they work but mostly it is about how humans view the world and create things that match that view. This book will still be worth reading for a long time to come and it is on my list of top ten computing books of the year.

Technology
Keeping Bees
Published in Paperback by Williamson Publishing Company (1986-01)
Author: John Vivian
List price: $10.95
New price: $8.76
Used price: $7.94

Average review score:

Good book overall!
Helpful Votes: 1 out of 1 total.
Review Date: 2008-01-03
Yeah, it's not perfect but it isn't totally dry reading and it is great as one of several first books. I just liked reading it and I didn't fall asleep while doing it like some of the other bee books I have. Also picked up info not in some of the other books. Heck, used ones are so cheap it is very worth buying.

I owe this book a debt...
Helpful Votes: 1 out of 1 total.
Review Date: 2007-04-03
This was the book that turned me into a beekeeper, before I ever bought my first colony. The information on basic beekeeping is solid, and the descriptions are engaging.

This is an excellent book on the subject of beekeeping.
Helpful Votes: 17 out of 17 total.
Review Date: 2004-03-15
I have read most of the beekeeping books that Amazon carries and I will highly recommend this book to anyone looking to get into beekeeping. It goes into a lot of detail just where a new keeper needs it. If you are an experienced beekeeper and are looking for detailed information in things like queen rearing then you may want to to get a book written specifically on the subject because that area in particular is a volume or two into itself.

Good Read for Those Thinking about Bee Keeping
Helpful Votes: 22 out of 27 total.
Review Date: 2001-06-19
A nice read, but having kept bees for about 4 months now I found it a little weak. Prior to Vivian's I have read a book by Dadant Publishing which gave a good foundation. Also talking with other beekeepers has also helped conciderably. At times I found the book a little on the quaint-side which for me wasn't of interest. Also found his section on Africanized bees (so-called Killer bees) weak. Presently I am in Brazil working with these bees. Certainly they require a different approach a little more protection and a larger smoker, etc. I've been working with them since I started and am still at it. Certainly they can be aggressive, but one learns to adapt and they are a good producer of honey. An excellent and well informed article on the Africanized Bee can be found in "ABC and XYZ of Bee Culture" by A. I Root. The article gives a balanced and much more positive picture of our little Africans. They tend to be more disease and mite resistant, and build up quickly, etc.. So don't worry to much they might even bring some positive aspects to their weaker European cousins.

Excellent fisrt book
Helpful Votes: 68 out of 68 total.
Review Date: 1999-12-10
This was my first book on beekeeping, and I whole-heartedly recommend it to any beginning beekeeper. I now have some 20+ beekeeping books but this is still my personal favorite. The information on bee diseases is a little old, but the clear concise explanations of all other aspects of small scale beekeeping and his warm writing style more than make up for this. Mr. Vivian obviously enjoys his bees and his affection for them only serves to foster the same in the reader. If you are thinking of beekeeping, or introducing the subject to a friend then this is the book to buy.

Technology
Kirk's Fire Investigation (4th Edition)
Published in Hardcover by Prentice Hall (1997-04)
Authors: John D. Dehaan and Paul Leland Kirk
List price: $78.00
New price: $25.00
Used price: $6.83

Average review score:

Good Research Book
Helpful Votes: 1 out of 3 total.
Review Date: 2003-07-21
I bought this book as a step in investigating fires and arson steps of investigation in writing a novel. It does have a lot of good information, but it's very generalized--not specific. Good for the amateur fire sleuth that wants to get enought information to be able to 'talk the language.'

DeHaan Does It Again
Helpful Votes: 1 out of 4 total.
Review Date: 2003-02-11
The best fire investigation reference book on the market today. Thanks John.
Mark Howell
AIC-Fire
Denton, Texas

Fire Investigator
Helpful Votes: 2 out of 2 total.
Review Date: 2006-02-19
If you are a fire cause and origin investigator, you need this book! If you don't use it, you can bet an attorney will use it against you in civil or criminal proceedings. This book should be right next to your NFPA 921. DeHahn writes in a pragmatic and easy to understand format. I understand that the 6th ed. is getting ready for relase so you might wait a couple of weeks and get the latest. Bravo Dr. DeHaan, you've done it again!

BEST FOR FIRE SCIENCE
Helpful Votes: 2 out of 3 total.
Review Date: 2004-09-29
The best book I know about fire; I like it for the strict scientific and pragmatic approach and the lot of practical hints, useful for a fire operator but also for a fire student.
Reading it, I understood a lot of things I watched in my 20 years of firefighting, and it changed my perception of fire behaviour and my understanding of a post-fire scene analysis.
A great help, and this edition is a lot better than the previous I had, the 3°.

Must-read for anyone seeking to understand fire behavior!
Helpful Votes: 5 out of 6 total.
Review Date: 2002-01-13
Written in an understandable, practical manner, this book makes a difficult subject comprehensible by even the unscientifically minded.
The author writes clearly and the book is very readable. The text is accompanied by great photographs & illustrations.
What a relief to find this book after attempting to plow through some of the other texts on this subject. Highly recommended!


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