Electronics Books
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An Unusual and Lovely BookReview Date: 2007-07-22
Digital Dreams : The Work of the Sony Design CenterReview Date: 2005-09-25
perfect for right and left brainersReview Date: 2000-06-20
But in no way does it sit on my coffee table - it's in my studio, in my home office - inspiring. The tight detail shots of real products to concept products make you wish all man-made objects had this attention to quality. This book is a must for designers because there are words that go with the pictures. They tell a wonderful story - whether you agree with the philosophy or not - it helps explain the design decisions, the strength of the Sony identity and their success. The timeline diagrams and text explaining the business trends of product entry to saturation really is a reflection of someone thinking and analyzing the system - something not really expected in pretty-picture books.
I can't believe the excellent price point too - most decent design books gouge you on cost. For those who appreciate beautiful form+function, get it.
A Great Balance of Imagery and TextReview Date: 2000-04-06
You can easily enjoy the book simply for the wonderful images of the ingeniously designed products that Sony has and continues to develop. But what sets this book apart from most in its genre is that it provides the reader with a surprisingly rich context within which to view the design work, not only with regards to industrial design, but also the history of Sony the company.
Reading the text, one gains a deeper appreciation for the level of thought put into the design of each and every product throughout its entire lifecycle.
Finally, the book also provides a unique look into the future of consumer electronics, at least from the perspective of the leaders at Sony. It's a rare opportunity to see the future as defined by a company which has much to do with the shape of our present.
This is definitely a great buy or gift!
Sony as an inspirationReview Date: 2000-09-05

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Good Read on the industryReview Date: 2001-05-02
There are a lot of facets to running a business that not only must serve an online community but an offline customer base as well. Gutzman does a nice job highlighting the various sectors and the tools businesses must consider to address those needs. She provides examples and case studies. Good book, must read.
Arm Yourself for the "Digital Arena"Review Date: 2001-07-26
Gutzman's is a "three-pronged strategy" for meeting your demands: implement essential technologies, maintain a flexible business model, and outsource everything. Think of the material in her book as if it were on display in a store which you enter, tool box in hand. Roam the aisles. Examine various clusters of items. She is your expert advisor as well as the store's proprietress. (I strongly suspect that she had this metaphor in mind when writing the book.) Over time, all of your questions are answered. She helps you to make appropriate selections. In process, she has helped you to understand not only what you need and how to use it but also why you need it. Effective use of the 12 "must have" technologies will drive traffic to the Web site, create and sustain Web site functionality, and facilitate customer service which ensures that the Web site will be ETDBW (Easy to Do Business With). In the Epilogue, Gutzman adds another "must have" technology: alternative payment systems.
For whom will this book be most valuable? First, I highly recommend it to decision-makers in small-to-midsize organizations which already have or are now developing a Web site. The more they know and the more they understand, the better prepared they will be to select and then work with vendors. (NOTE: Reputable vendors will welcome such expertise because it enables them to accomplish more for their client and in less time. The same expertise will enable decision-makers to recognize disreputable vendors, either immediately or soon thereafter. That one benefit all by itself is worth at least ten times the cost of the book and probably a great deal more.) I also strongly recommend this book to decision-makers in larger organizations because, in the "digital arena", they will be expected (if not required) to gain a literacy in the technologies which Gutzman examines. Also, these same decision-makers will become progressively more involved in business initiatives (marketing, client relationships, strategic planning, market research, etc.) which the "must have" technologies support. Congratulations to Gutzman on a brilliant achievement.
Make the best use of the best technologiesReview Date: 2006-02-27
· Attract customers
· Make shopping simple and easy
· Offer superior customer service
The author of this book lists twelve "must-have" technologies that will help to achieve the three listed objectives. The reader will learn about:
· Place websites high in the search engine
· Partner with aggregators
· Use targeted electronic direct mail
· Connect with customers on the go
· Install search tools to help buyers find what they want
· Make the site personal
· Adapt the site for global customers
· Give customers real-time inventory access
· Keep all information current by using a content management system (CMS)
· Use real-time presales chat and other online customer support
· Integrate on-line and offline customer support
· Realize and use the importance of alternate payment systems
Surveys twelve technologies needed to prevailReview Date: 2001-05-21
Excellent!Review Date: 2001-05-01

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Excellent book on JMSReview Date: 2007-10-17
Excellent book on JMS,
topics in book like easy going ,
dont think just buy and read its worth
Decent book for JMSReview Date: 2004-09-25
An excellent way to learn JMS!Review Date: 2004-07-30
An extremely useful, practical and well-written book on JMSReview Date: 2004-07-23
Great book on JMSReview Date: 2004-10-08

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Excellent Book, Great For Novices & Experienced AlikeReview Date: 2008-03-30
I wish that more electronics writers would cover the material with this author's style and accuracy. Also, kudos for providing parts sources and for using easy to find and inexpensive components. (I've seen many people, myself included, become frustrated by hard-to-find parts lists or the use of discontinued items. These projects suffer from neither of those problems.)
In the end, you'll be left wanting to know more about the components and techniques you've picked up. (You'll probably want to add Don Lancaster's classic CMOS Cookbook to your shopping cart. It will give you the details about many of these components.) Highly recommended. I'm looking forward to other books by this author.
so good for electronic musicians and composersReview Date: 2007-01-18
I just love it !!
ExcellentReview Date: 2006-11-10
Rediscovers the simple facts of electronic musicReview Date: 2007-01-07
The book starts with some brief information on the tools you'll need plus the author's seven rules for experimentation. Part two is dedicated to listening. He shows you how to use radios and coils to find hidden electronic music, how to use the speaker as a microphone and vice versa, and how to use piezo disks to pick up tiny sounds, among other topics. Part three, on touching, shows you how to transform a portable radio into a synthesizer, change the clock circuit in toys to produce new sounds, and use photocells and pressure pads to "play" the modified toy. Part four, Building, shows the reader how to breadboard up some oscillators along with some controlling circuitry and produce gating, ducking, tremolo and panning effects. Part five, Looking, concerns translating video to audio using commonly found devices. The final section goes into depth on mixing circuits, how to build a good but cheap amplifier, connecting sensors to computers via game controllers, and a section on power supplies.
The book is written such that you should proceed from beginning to end, since the devices in earlier sections are used to assemble the devices in later chapters. By the time you finish you should have entire experimental musical instruments that you have assembled yourself.
Let's make music!Review Date: 2007-01-10

Important Work - These authors have nailed it!Review Date: 2001-01-30
These Authors Know Their Stuff!Review Date: 2001-03-18
Best E-Mail Marketing Book In PrintReview Date: 2001-01-24
I applied the Author's recommendations and saw my e-mail response rates take off. On the most recent campaign, I saw a 247% lift in response resulting from the use of just one of their techniques.
The book is written in very clear and concise language. It's methodical and step-by-step method worked wonders for my company's program. I've read all the other books currently on the market, they just don't compare. If you're new to e-mail marketing or a serious pro, this book has information that you can put to use right away.
The tips and tricks in creating an e-mail program were dead on. I especially liked the chapters on the type of products that can be sold via the Internet and the characteristics of a successful Internet Buyer. The "Multi-Mailing" idea alone was worth the price of the book.
This is the definitive book on e-mail marketingReview Date: 2001-02-02
If you want to know how the pros are using email marketing buy this book.
It details the differences between opt in permission based lists, and SPAM, and how to avoid the pitfalls that can literally kill your business. It comes complete with information on where you can find the best email lists and email marketing services in the business.
It identifies the different types of copy, formatting, text Vs HTML, rich media, etc, and provides insight into which may be best for your business. I've been asking everyone about timing of our messages. No one was able to give me a clear answer that made any sense. This book gave me great insight into the time and day that is best for me to do my email transmissions... and the auothor's information produced immediate positive results for us.
Aside from the practical knowledge, I also liked this book because the author's share the latest thinking about where this medium is going, and what steps to take today to make sure that your business reaps the rewards of the future.
This book is not just for dot comers. I would strongly recommend this book to anyone involved in the sales and marketing of their company's products and services.
This book is now the definitive resource on email marketing.
Great book for a new marketing mediumReview Date: 2002-11-22
The author explores this new, exciting medium we call email and uncovers its powerful potential for direct response selling. It leads you through the basic techniques of marketing through email. What works and what doesn't. Most importantly, it steers you clear of potential pitfalls inherent in this new medium--like how to avoid spamming, etc..
A great book on email marketing that is thorough, timely, and bound to become a classic in its field.

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Great book about new technologiesReview Date: 2002-05-10
excellent readingReview Date: 2001-12-01
The future is here! In this book!Review Date: 2002-01-31
beautifully written, elegantly thought out bookReview Date: 2001-10-24
Daniel Amor, an internet expert who works for Hewlett Packard in Germany, has put together a beautifully written, elegantly thought out book on what pervasive computing will be. He covers a huge territory from the web today to the migration of wired services to wireless space: mobile architecture, mobile apps, home automation, business automation, services to be, and structures to be.
There are imaginative case studies of services that pervasive computing will permit: web-based reporting of credit card theft, objects with tiny chips reporting their whereabouts to police when stolen, even toothbrushes with medical diagnostic chips reporting to a user or a dentist what is wrong with the user's teeth.
The last case suggests the current problem with pervasive computing. The technology to make it happen exists, but users have not demanded anything like it. The talking refrigerator that orders more milk is widely ridiculed. Do we want a toothbrush to call a dentist? Socks to call a podiatrist to report a case of athlete's foot? An antacid pill that could report to an physician?
The solution is to have third party administration of all this intimate data, Mr. Amor says. Many would disagree, suggesting that the cure is not to collect it at all. Currently, wireless security is not as strong as hardwired network security can be. And even that is fragile, given advances in password cracking.
In a developing world of wireless services, pervasive computing is likely to grow in unpredictable ways. At the threshold of this new world, Daniel Amor's Internet Fuure Strategies has done a masterful job of mapping what may be. His work is superb, his insights often remarkable. If pervasive computing is part of your work, get the book.
Architect of the futureReview Date: 2001-10-10

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Internet Law PrimerReview Date: 2007-07-31
The book does well as a quick reference or internet law primer with a few injunctions brought up for further clarification. But I would not recommend the book for those who need detailed analysis of any internet law.
The book ends with ten likely legal oversights that could shutdown your website, a glossary, and a forms appendix, a privacy and acceptable use policy, and contractual agreements that you are free to use for your own company.
This book will give you peace of mind...Review Date: 2006-11-30
Insightful and a must read!Review Date: 2006-08-02
Valuable information on Internet law.Review Date: 2005-10-05
Trout lands a whopper with "Internet Laws"Review Date: 2005-09-16

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Great introduction to theory of computingReview Date: 2007-05-22
ExcellentReview Date: 2002-03-26
Excellent, Accessible BookReview Date: 2005-09-28
"(1) to introduce a student of Computer Science to the need for and the working of mathematical proof; (2) to develop facility with the concepts, notations, and techniques of the theories of Automata, Formal Languages, and Turing machines; and (3) to provide historical perspective on the creation of the computer with a profound understanding of some of its capabilities and limitations."
The author did a wonderful job of it. Plus, unlike almost all other computer/math books I've read, this book is almost enjoyable to read. Again, as stated in the Preface:
"This book is written for students with no presumed background of any kind. Every mathematical concept used is introduced from scratch. Extensive examples and illustrations spell out everything in detail to avoid any possibility of confusion."
Astonishingly, those are all true statements. At a guess, I'd say that almost anyone interested in computers could get through this book without undue stress. To make it more meaningful, I'd suggest (only suggest) prerequisites of having programmed a computer and knowing some discrete math. From that point of view, it's odd that as of last year, this book was used in Florida State University's (FSU's) COT 4420: "Theory of Computation" course, which, obviously, is a 4000 level course requiring various prerequisites that put it out of the reach of all but senior (or graduate) level students.
Now, with all that glowing out of the way, there are a couple of small problems with the book. The first is simply that the exercises don't have any solutions. For the self-studyer, that's a bad thing. In a school teaching environment, it's probably acceptable, though. The second problem is that after getting through the book, I simply have to ask: "So what? WHY should I learn this?" Again, in the Preface, the author states:
"Leaving aside the obvious worth of knowledge for its own sake, the terminology, notations, and techniques of Computer Theory are necessary in the teaching of courses on computer design, Artificial Intelligence, the analysis of algorithms, and so forth. Of all the programming skills undergraduate students learn, two of the most important are the abilities to recognize and manipulate context-free grammars and to understand the power of the recursive interaction of parts of a procedure. Very little can be accomplished if each advanced course has to begin at the level of defining rules of production and derivations."
But, in my experience, I have to say that except for one reference in one other book I've read, I've never seen any of this stuff used. Even more, I've never known anyone who even knew of anyone who used (or even knew of) any of it. EVERYTHING has been done at a much higher level of abstraction than alphabets, languages, and various levels of algorithms and machines up to Turing Machines. I'm not saying that the material in this book isn't used SOMEWHERE. But, I'd honestly have liked to have seen actual, specific, concrete cases: they'd be fascinating.
So, factoring those two nits in, I rate this book at 4 stars out of 5. If those two things don't bother you, then you could easily consider this a 5 star book.
Discursive presentation. Helpful for novices.Review Date: 2002-02-12
But ... but I can't totally agree with Cohen's crusade against formalism. I agree that the first target of a book should be to clearly transmit the intended knowledge, and Cohen perfectly succeeds in this. But formalism too has its importance, thereafter. A compact and clear formalism helps to communicate efficiently, and moreover unambiguously. Like in mathematics, the first, important thing is to understand. Yet, there's no way for you to efficiently work with math without using any kind of formalism, should it be more or less "standard".
That's it: a very powerful book for a "profound" understanding of the subject; a bit more of natural formalism would make it a "complete" understanding also, and the book a five stars one.
Great Book!Review Date: 2001-06-05
Unlike many textbooks, reading this one is actually FUN. By the time I was done, I felt that I understood everything that was presented. That's how good this text is.
// CHRIS (Darien, Connecticut)

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I AM PLAYING THE GAME.Review Date: 1999-10-29
help!!!!!!!!!!!!!!Review Date: 2000-08-08
To coolReview Date: 1999-11-20
Journey Project 3 stategy guideReview Date: 1999-07-02
Where can I find this book????Review Date: 1999-09-12

Used price: $1.54

Solid book, good information and right priceReview Date: 2006-12-26
Now, this is how to write a how-to book!Review Date: 2004-09-04
If you don't own the book, use Keynote or want to use Keynote, this is the book for you.
I'm pleased as punch!Review Date: 2004-08-28
Wow!Review Date: 2004-07-15
forget the manualReview Date: 2004-07-16
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An Unusual Book, July 28, 2007
By Ray "A Reader" - See all my reviews
This book is a somewhat dated, but nevertheless gorgeous, panorama of product design Sony's way, and with their distinguished record of outstanding design work for some half a century, they are certainly in the position to tell us something about design. Never mind Sony's missteps and forays into the world of media and movies - this book tells us all about the Sony WE know, the company that developed the Trinitron television, the Walkman player, the MiniDisc recorder, and brought both cassettes and CD-ROM's into mainstream use (with its co-partner, Philips of the Netherlands). Digital Dreams tells us not so much about products, but how products are envisioned, designed, and ultimately walked through a lifecycle. It's a fun-filled story, filled with stunning graphic designs, gorgeous pictures and artwork, and even a little on how Sony viewed its business at the year 1999.
Though this book is not intended to do so, the book actually serves as a great case study for the field of Knowledge Management. For example, we learn a little bit about corporation logos, how they are best used to leverage their tacit value, and even thoughts on protecting them. We peek into the world of tacit knowledge and skills at Sony, and see how they are implemented in product design and even in marketing efforts. We learn about the creation of a CONCEPT that is materialized in a product (i.e., the MiniDisk recorder, the Memory Stick, the VAIO computer) which is as much about the psychology of human beings as it is the design of the product. As such, the text could easily serve as a supplemental text for a KM course, as well as it's obvious use in a graphic arts, products design, or business-oriented course.
Much of this information is now no longer of great interest to today's consumer due to it's release date of 1999, but it is remarkable to see the "timelessness "of the many designs in the book, and there is really not a dull moment to be found between the covers. In some ways, this was a great date to release such a book, because the VAIO computers were just beginning to hit the market, CyberShot digital cameras where just becoming available, and the Memory Stick was also just showing up, as well. If you can still get a copy of this book and you are interested in product design, graphic arts, consumer technology, and yes, even Sony itself, this book should be just what you're looking for.