Electronics Books

"The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales" was selected as a "Notable" finisher in the 2008 Competition in the "Business" Category.

The Eric Hoffer Award (formerly the Writers' Notes Award) for short prose and books was established at the start of the 21st century as a means of opening a door to writing of significant merit. It honors the memory of the great American philosopher Eric Hoffer by highlighting salient writing. The winning stories and essays are awarded prizes and published annually in the anthology, Best New Writing, along with the results of the book awards.

Most books that promise to be the only manual you need to succeed, do one of two things; either deliver the goods or not. Brown's Email Marketing Guide delivers and more. While some authors make a point of burying valid information towards the back of the book, Brown makes a point of introducing the material in an orderly and logical manner. Brown has put together one of the most thorough and complete books on the vast subject of email marketing. I will definitely recommend it to my friends and business associates.

and it's 5 stars for this book, since here we get clear, easy to follow, and good advices to follow, and we have good selection of experts and good advices. If you plan buy a book on e-mail marketing this one will be good choice.

Also, I need to say, that as good was this book - same bad was another this author's book - The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed

in this book, advices are or outdated, or even wrong, experts so called "advices" are nothing else but sales letters, and it is clear enough, that Search Engine Marketing is not a thing what this author knows.

But this book e-mail marketing, is clearly one of the best till now written on the topic.

With the passing of the CAN-SPAM Act in 2003, it has grown more difficult to legitimately market through email. This book addresses this issue and many others with regard to email marketing. Mr. Brown provides a comprehensive guide to marketing your business or product through email, while navigating spam filters. This book is written for legitimate businesses with legitimate products and services to sell.

Mr. Brown describes how to grow your business through your website. Additional topics covered include how to write an effective sales email, search engine optimization (SEO), and to effectively target your emails. The book includes a glossary of terms and numerous case studies.

I liked this book. It is available for just about anyone. Whether you are an online merchant or a traditional retailer. There is something there for you.

We are given an in depth history of the internet. I never knew it was first used by the military. Then there are when the first emails were sent. Totally mind boggling.

Bruce gives us the low down on four major areas of online marketing:

Paid search advertisements (pay per click)
Banner adverts
Classified ads
Email marketing

Interweaved within all this are case studies that show how the best systems work. Chapter 15 is jam packed with them too.

The author, Bruce Brown teaches how to write an effective email. He starts with the subject line then gets around to the best day to send it. We all know why Mondays are not a good day and most of us can figure out why Fridays are not another good day.

Wait till you find out which is the best day and why. The best time for sending emails are 7am-10:30am. We also get a free treat. That is website optimization tools and some web design helps. The addresses are all in his book.

As usual Bruce gives us a glossary. But because this book is such an easy read you won't need it. I think it is there just in case.

This could be the only book you may need on the topic of public speaking. While the author, Jeff Davidson, says that he is no a speech coach, he certainly has vast experience as to what makes successful presentations and he lavishly shares his experiences, observations, and training with his readers. At $14 this is one of the best buys you will encounter.

If you speak at all in the course of your professional or private life, get this book. You can't help but become a better speaker with it. It is like a complete guide, reference book, and speaking coach rolled into one.

The book Public Speaking by Jeff Davidson, was written mostly for professional speakers and not necessarily for classroom use. Our professor did not approve of the book for college students. The information presented can be used as an example.

If you speak at all in the course of your professional or private life, get this book. You can't help but become a better speaker with it. It is like a complete guide, reference book, and speaking coach rolled into one.

The Complete Guide to Public Speaking is a complete guide. I was quite impressed with the array of topics covered in this book. There are almost fifty chapters in all! I didn't get this book because I am nervous in speaking. I got it because I want to be a better speaker than I am. I feel that with this book, I will be. There are really good chapters on getting prepared for a speech, dealing with the audience, and even handling what goes
on after your speech. The chapters progress in a very quential, logical fashion. There are lots of exhibits, charts, and helpful lists that the author uses himself in his career as a speaker. While I don't aspire to be a professional speaker, I think that anyone who wants to advance in their career recognizes at one time or another that you're going to have to do some kind of speaking. To that end, this book will help a great deal.

I bought this book at Lowe's as a random book to read. It ended up being extremely helpful for small projects around the house. Highly recommended as a reference book for little home projects.

This book contains tons of high quality, color photos. The photos take up about half the book. Although the photos are nice and give me a good idea of what I need to do, I still found myself wanting a more detailed explanation on many of the topics. I am fairly handy around the house. Yet, I found myself needing and wanting information that this book did not mention.
In all fairness, if the book went into details on all of the topics, it would be a foot thick and cost a lot more.

Very through book. Goes over wiring and more. Even goes into internet and data info. Great buy.

This book has got to be one of the best illustrated wiring books. I have used this book for multiple minor projects. The photographs allow you to follow closely and clearly as to the correct process for wiring. I lost my 1st book to rain, just ordering my office reference book now. Now I have a "working copy" and a home reference copy (safetly tucked away). The book is good enought that I bought it twice.

The Stanley Complete Wiring Book is great for tackling the weekend projects all the way to completely wiring an entire house.

The book is laid out in easy to find sections with easy to follow instructions and detailed steps. The pages are not cheap, thin pages but heavy, glossy, easy to turn pages. The book has over 800 full-color pictures and detailed illustrations.

Whatever your project is, you can find it in this book. Each project begins with a prestart checklist and tips. It also includes problem solving and explains options. At the end of the book, it includes metric conversions.

Sections include:
Working Safely, Getting Ready, Checking Your Electrical System, Basic Techniques, Repairs, Switches and Receptacles, Lights and Fans, Planning New Electrical Service, Installing Cable and Boxes, New Receptacles and Lights, Installing Fans and Heaters, Household Voice, Data and Security, Outdoor Wiring, and Appliances and New Circuits

This book has everything a homeowner needs to know about wiring. Good book. Highly recommend.

This concise book is very helpful for people who would like to know cryptography. The book uses a lot of diagrams to make complicate concepts easy to understand. One improvement the author may want to do is to fix the errors in the book.

It usually takes me a while to understand new things, this book was very informative and easy to understand. I now understand cryptography! Read this book!

The goal of this book is to provide an introduction to the basic concepts of cryptography to non-technical people, and to illustrate how cryptography can be applied in e-commerce applications. The author has succeeded admirably in this endeavor.

The first part of the book provides a gentle introduction to symmetric-key encryption and authentication, public-key cryptography, key managements and PKI. The detailed explanations are accompanied with intuitive figures. For the most part, the mathematical intricacies are omitted from the main chapters thus enabling the reading to grasp the important concepts without getting bogged down with technical details. For those interested in the underlying mathematics, the second part of the book provides a tutorial to some of the mathematics. Finally, the third part of the book describes two crytographic architectures designed by the author.

I highly recommend this book to the people with nontechnical backgrounds who are interested in learning how cryptography can be used to secure their applications. Once the basic concepts are understood, the reader can then proceed to one of the many available technical books on cryptography.

The goal of this book is to provide an introduction to the basic concepts of cryptography to non-technical people, and to illustrate how cryptography can be applied in e-commerce applications. The author has succeeded admirably in this endeavor.

The first part of the book provides a gentle introduction to symmetric-key encryption and authentication, public-key cryptography, key managements and PKI. The detailed explanations are accompanied with intuitive figures. For the most part, the mathematical intricacies are omitted from the main chapters thus enabling the reading to grasp the important concepts without getting bogged down with technical details. For those interested in the underlying mathematics, the second part of the book provides a tutorial to some of the mathematics. Finally, the third part of the book describes two crytographic architectures designed by the author.

I highly recommend this book to the people with nontechnical backgrounds who are interested in learning how cryptography can be used to secure their applications. Once the basic concepts are understood, the reader can then proceed to one of the many available technical books on cryptography.

The basics of the usage of symmetric and asymmetric cryptography are explained here step by step in a precise way visualized by clear drawings of a sender, (evil) observer and recipient. Starting with the simplest case and showing what's faulty about it, the author develops an understanding of why it needs message digestion, public and private keys and either Kerberos or a certification authority.

A small part of the book is reserved for some mathematical expostions which do not go very far. Two case studies, one awkward, one profound, round off the book.

The term e-commerce in the title is somewhat misleading. The book deals rather with B2B, the other subcategory of e-business.

A possible audience for the book are people like me, who are supposed to know what excatly a digital signature is and therfore cannot really ask someone.

"Defending the Brand" is the definitive work in the field of protecting your brand presence on the Internet. I have read several books on Internet Security, site hijacking, and other problems of the Internet and even hold a security certification. I am not aware of any other book on the market today that explains so well the problems of malicious hackers and pranksters and how quickly they can destroy your brand name. The book is full of example after example of real-life problems that others have faced and solid advice on how to handle each of the various situations. Of course, it also has sound, positive steps you can take to help protect your brand from problems to begin with. Author Brian Murray doesn't give basic advice that is supposed to fit every situation but helps the reader to determine what factors make a situation warrant action, which ones are better off left alone, which ones might require legal action, and which ones trying to get a legal letter so they can further defame your brand name. Every business with an Internet presence should have a copy of this book. Using the Internet it is now possible to lose many years of positive customer relations in a matter of just a few days. You are responsible for knowing how to protect your company and yourself and this book will open your eyes.

Our company has been the victim of phishing attacks and it has been hard finding books that can help. Def the Brand was recommended to me by a friend and it has been very useful for some aspects. Defending the brand is not only valuable for marketing and legal professionals but I would call it a must read for security professionals given the changes in what we are dealing with. The book does a good job covering the different ways that other people on the Internet can use/abuse your corporate identity.

Wow, this book provides a tremendous amount of insite into the world of online brand management. New technology has created a new set of issues for brand managers and IP counsel. Ten years ago cybersquating, meta tag abuse and typo-piracy certainly weren't in my vocablulary. This is very informative book from someone who is very knowledgeable of what is going on in the online area......

Mr. Murray has changed my strategy on protecting our image and reputation in the marketplace. I knew that we had to closely monitor the use and licensing of our brand in the off-line world but this book opened my eyes to the on-line marketplace. There is nothing more valuable than our companies reputation and as a result of the great examples given, I've changed the way our digital marketing group operates with the Internet. Thanks Brian for this valuable contribution to preserving our shareholders investment.

Just a decade ago, defending your brand essentially meant ensuring that sidewalk vendors weren't hawking knockoffs of your goods. That has changed drastically with the explosive growth of the Internet, which has revolutionized retailing, but has also made it easier for thieves to hawk counterfeit product.

Leading brands are finding the Internet to be a perfect vehicle for reaching out to their existing customers and finding new customers. The flip side is that for every Internet marketing method there exists a nefarious online activity that exploits the power and goodwill of established brands. For example, rumors and fictitious product information can hurt companies' brands.

Never before have companies faced such a siege on their intellectual property and brands, so the publication of Defending the Brand is timely. In a fascinating depiction of today's threats, the book explains in lay terms how an organization can develop a strategy to fight brand thieves.

The eleven chapters are replete with real-world examples of how companies such as Home Depot and Disney have struggled to protect their brands online. The author furnishes effective advice on how companies can better deal with situations ranging from digital brand abuse to illegal distribution. At 250 pages, Defending the Brand is a quick and fascinating read.

Great book in explaining all the aspects of safe buying and selling items on eBay!!! It has helped us enormously.

If there was one book I would suggest to anyone venturing into the waters of eBay, it'd end up being this one... eBay: The Missing Manual by Nancy Conner. This one covers it all.

Contents:
Part 1 - Buying on eBay: Ready, Set, Shop!; Bidding, Paying, and Following Up; Finding - and Getting - Bargains; Power Buying Strategies
Part 2 - Selling on eBay: Sell Stuff, Make Money; Honing Your Competitive Edge; Going from Hobby to Business; Specialty Selling; Cool Tools for Sellers
Part 3 - Finding Other eBayers and Getting Help; Finding Help
Part 4 - Appendixes: Where to Learn More; HTML for eBayers; Other Auction Sites; Index

Like all other eBay books, this one covers how to buy and sell on eBay. The writing's good, but there'd be nothing special if it stopped there. Where this book earns its keep is when it goes into areas I haven't seen covered in any other book. I've never seen a book go into any detail on other resources to learn about eBay, such as call-in internet radio shows and newsletters. I've never seen a book cover HTML in a small number of pages in order to allow the seller to create better auction pages. There's good coverage on third-party sites that give you more information on how to best price your auctions. There's even material on how to evolve from buying and selling as a hobby to running a business based on eBay. Package all this up with clear writing and numerous screen shots, and you really *have* found the missing eBay manual.

To paraphrase eBay's latest ad campaign... "Whatever you're looking for, you'll find *it* in eBay: The Missing Manual"...

Best book I have read about eBay. Very comprehensive, detailed and well written. Hard work went into producing this book.
It is both for beginners and beyond.

This is a great starter book for anyone curious about buying or selling on eBay. My only issue is that the book could probably use a refreshing. eBay is a very dynamic property and this book was probably written at least a year ago.

Are you one of the millions of people who buy and sell on eBay? If you are, then this book is for you! Author Nancy Conner, has written an outstanding book that will help you get to the site, get registered, and get going.

Conner, begins by showing you everything you need to get going on eBay. Then, she shows you how to bid on eBay auctions with confidence. The author continues by showing you how to search better than the competition and bid smarter. In addition, she then shares other secrets serious shoppers use to prevail on eBay. The author also introduces eBay tips and tricks. Then, the author shows you how to hone in on your strategy for a competitive edge. Next, she shows you how to turn your eBay hobby into a part- or full-time business. Next, the author shows you how to get in on the action and create a sales niche within eBay's specialty auctions. Then, she briefly describes the software that you can use on eBay. The author continues by presenting general and specialized discussion groups, both on and off eBay, that will help you make satisfying connections. Finally, she covers a Learning Center just for newbies, a Help page, interactive help via live chat or e-mail, a centralized Services page, a site map, discussion boards, and more.

After reading this excellent book, you'll be using eBay like an old pro. In other words, this book was will help you ramp up your eBay experience--find more bargains, build better auctions, and close more sales.

Walters' comprehensive knowledge of the world of IT and incredible ability to explain complex concepts make this book a fascinating read for any gadget geek interested in how stuff actually works. And he doesn't settle for simple, surface level explanations. Instead of shying away from the details and tech-speak, Walters takes you one step further than you thought you could ever go through insightful examples and meaningful analogies.

In addition, his ability to put technological developments in context allow the reader to see the larger factors and trends that have and continue to drive change. A seemingly chaotic and overwhelmingly fast-changing industry suddenly seems logical and "trackable" after reading Walters' book. In this way, it's easy to forgive the fact that the text is a bit out of date. Everything I've read about today's technology I've easily been able to connect back to the ideas I learned here.

Truly one of a kind.

It is very cool book, I would say valuable book to build up your understanding of IT in general. It converges many technologies into one coherent pattern so you start to understand many things. I combined reading of this book with "UNIX Essentials" DVD and it nice to explore many of the conceptions in action. If you are lacking some evenness with your IT knowledge pick this one it is nicely shape your vision of it.

With 6+ years marketing management experience and an MBA, I feel this book was very helpful in understanding the many facets of technology and its evolution through time. The book is a must read for anyone who needs to build or brush up on a solid but basic understanding of technology. However, many of the newest trends in technology are only briefly covered. This is due, I believe, to the fact that many of the pervasive technologies and collaborative applications now being pushed in the marketplace didn't make the editor's draft of the book even though the published date is 2001.

There is a great breadth of information presented in a very lucid fashion. The material is easy to understand, and the author adds a great sense of humor.
However, with the rapid advancements in technology, the book is a bit dated. I would highly recommend this book to anyone who wants a gain a great breadth of knowledge in the field of Information technology, in a short period of time.

THE ESSENTIAL GUIDE TO COMPUTING is simply an extraordinary achievement. It reflects a breadth of knowledge and clarity of presentation that is remarkable. It makes every effort to distill knowledge about computers and computing in an easy, reader-friendly, memorable way. For computer users everywhere -- in organizations, schools, colleges and universities, and individuals -- this volume gives multiple ways of getting to know more about computing in its fast changing environment. First, you get to know the foundations of how computers and computing works in practical, everyday language. Second, you get a reference book that explains key terms, key workings, and key interconnections among the parts.

The most noteworthy aspect of the book is its superb coherence in presenting vast amounts of computing knowledge arranged in for easy understanding. Information and explanations in one chapter are referenced in subsequent ones, never failing to explain connections among them, with a view to present an overall picture of how computers and computing works.

Each chapter highlights technical terms related to computing and information technology, provides an overview of specific aspects as for example "An Overview of How Storage Works" (Chapter 2, p.40), and highlights in grey explanations of widely used terms such as "Disks From a User's Perspective" (p. 56). Each chapter also ends with a summary list of questions that focus on self-evaluating one's grasp of the chapter's contents.

E. Garrison Walters' book will continue to enrich the understanding of all who enjoy working with computers at work or for pleasure. I wish this book had been available to guide me in computing long before I found it, and, that I had written it ! It is a remarkable achievement!

its good but i didnt beat the game, so i thus didnt use the whole stragey guide so i dont know since i didnt dive into it that much

It was nice to have some over view maps of the caves and castles. It help prevent the access use of potions and death of party members at early levels.

This is the most helpful book ever. It has maps, stats for characters and bosses and the eastiest way to beat them. The book tells you what is in each chest if they're guarded and by what. And it has what monster you'll find in certain areas and there stats. It show all the wepons armor and items and their ablities. This book is great. I used it after i beat both and i was amazed at some of the things i missed or did wrong. Personnally though i'd rather spend more time on the game and find the stuff without help it just more fun that way. But when it comesd to strategy guides this is a the top!

Wow, this book's got everything! Bestiary, secret items, boss strategies, everything. If you seriously are having trouble, get this guide. You won't be sorry, you'll be like " Wow this thing DOES have EVERYTHING!"

I was VERY impressed with this guide when I bought it the other day and I have to say that it's helped me cover alot of material. I had already beaten FF1, but FF2 was probably the hardest for me to complete alone and I'm sure that this is the same for everone else who's played it as it is said to be the HARDEST one in the FF franchise! Without it, I probably wouldn't have gotten as far as I thought. The guide covers both games and includes info on magic, dungeons, Boss strategies etc. and just about anything else you'd expect to know from a Final Fantasy game. And well, thanks to an excellent walkthrough through FF2, I finally beat both games with just about everything covered. (except for 'Normal' mode in FF1)

OVERALL: I give it a 10/10! Excellent coverage for both games and a nice way to get through the hardest dungeons in case you get lost. I HIGHLY recommend this book if you are having trouble getting through either game because it will REALLY REALLY help! Never have I seen strategy this good in a long time! BRADYGAMES is the BEST co. to offer these, so I say BUY TODAY!!! You won't regret it! ^_^

While this is not a book for a graduate level computer science course, it is an excellent text for a general management audience or perhaps an undergraduate information systems curriculum. Canavan covers the right areas at the right depth in a very real and practical sense. Because of its practical nature, it may be a bit outdated in 3 more years, but since its release in 2001 it has been "on the money."

I do wish the price was lower, or that it was offered in paperback.

This Network security book is non-technical, yet it is detail enough to make you comprehend the material easily. Among other things, the book discusses in detail firewalls, intrusion detection, and the importance of policies. By pointing all the key points, you get what you must know to tie them all. It is an excellent book for someone who aspires to be a network security manager.

This Network security book is non-technical, yet it is detail enough to make you comprehend the material easily. Among other things, the book discusses in detail firewalls, intrusion detection, and the importance of policies. By pointing all the key points, you get what you must know to tie them all. It is an excellent book for someone who aspires to be a network security manager.

I am not an expert in all aspect of security, thus I find the book very informative. Security is a chain of process covering all inter-connected equipment and applications. The book not just descibed (briefly) network security, but also includes systems and applications. The title of the book could be misleading as it reads 'Network Security', it could have just been 'IT Security'. There are some misleading information in certain vendor specific systems, which I am familiar, causing me to doubt the accuracy of the other vendor specific information, which I am not familiar. The author could have kept all information as neutral and avoid treading on thin ice. I do not think a second edition will be published unless the book is re-written.

The book is well written and the concepts it covers are both current and relative. It covers the concepts of basic computer and network security and basic terminology to disaster recovery plans. One of the major concepts I found very interesting was the idea of how much is enough security. He reduces it to relatively easy terms; make the computer or network secure enough for any would be hacker to be discouraged and go somewhere else less protected. His explanation of symmetric (private key) and asymmetric (public key) encryption and digital certificates was especially helpful in helping me understand those concepts. The explanation regarding the different types of firewalls was also very informative. Toward the end of the book, the author covers a subject frequently left out of any discussion of network security - security policies and procedures. He stresses the importance of these for any administrator to be able to identify possible security leaks.

This is an excellent book for any potential reader who is looking for a text which gives an overall viewpoint of computer and network security without getting bogged down in the details of any one facet of security.

I admit that at first I was thinking this book would focus more on the game engine part of the toolset development in its title. I knew it wasn't REALLY about developing a game engine but even so, make sure you understand what you're getting.

That said, I really liked this book. I'm halfway through it already (it's a very quick read given how discrete each chapter is and the clear and easy to read print and examples).

I've read a number of game development books and you rarely get everything done right. This book gets close. The author describes the particular problem the chapter seeks to solve (e.g. encryption, batch processing, etc.) and goes through the steps of solving it.

The book is similar to those programming gems types of books that aren't organized in some linear fashion but are discrete chapters on specific topics that can be picked and chosen as you see fit.

The author does a very good job of putting the examples together and many of the chapters have been useful to me (I plan on implementing a number of the tools/frameworks he mentions).

If you're working on a game engine, I really suggest trying this book out. This assumes you're not already an expert game programmer who already built a lot of these sorts of tools before.

If you're looking for something that will help you build a full-fledged game engine, look for another book...then come back to this and get it to help you flesh out your toolset.

I just received my copy of Game Engine Toolset Development and I have been unable to put the book down. The author gives a good introduction to .NET 2.0 and relates it to toolset development for games. The chapters are easy to read and follow and he gives good advice on how to build good tools. He could have looked at other toolsets to make the book more complete, but I see this book as a way to introduce students to game programming who have a basic programming background (Java, C++, C, Alice 2.0, etc.).

I bought this book thinking it would help me write a new tool for, say, building 3d models, or some other general tool. When it arrived I got excited just by the shear size of it, it's huge!

However, I started flipping through it browsing each and every chapter (didn't read them all in detail of course, but quite a few) and it doesn't teach you how to make a NEW tool for your game, it teaches you how to make an EXISTING tool better. While that knowledge is extremely valuable (and the reason I gave it 4 stars instead of 3), it's not what the description of the book stated: "Readers are not required to have any experience developing game engine tools." If you have no experience developing a tool, you're going to have a little trouble getting started. If you know enough math and have good enough coding skills to get a game engine going, you'll be able to write a tool for your game, but you don't need this book to do it.

Now, with that said, this book IS quite good and worth your money so long as you don't expect to read this book and then write a tool, you're going to need more info. Get the book anyway and use it as a guide, it's usefull in that aspect.

This book is so good at making a tool better, most of it's "gems" can and should be applied to ANY application, game tool or not. Also, it covers some good highlevel (or lowlevel, depending on how you view it) .Net functionality such as interfacing with COM and code documentation, as well as few other excellent techniques. These "gems" are quite valuable on their own.

So, in conclusion, if you know nothing about writing a tool, or you don't know C#, hold off on buying this book (make sure to put it in your wish list however). If you have a tool but find it's difficult to work with, or you want to broaden it's appeal, or just simply make it better, get this book, you won't regret it.

This is an excellent book, which covers a lot of important aspects of game/engine tool development, but it is more like a recipe book, as each chapter subject is almost stands on its own - just like game programming gems series. My favorite is how to integrate native code into a managed application. The book is well written (one of the best I've read recently), and the only thing i missed is a few chapters on how-to integrate into an existing pipeline - like importer/exporter for a common 3d package at least. A better title for this book would be "(game)tool programming gems"

Then, as a hobbyist, I'll just let you know that this book not only teaches, but flat you gives you some great modular code that you can work into many different types of tools.

There's also some great design principles covered that have improved my workflow, even though i'm currently working solo.