History Books

Anyone who is facing the prospect of making decisions for a family member who is ill or frail should read this book. Some of the information shared is vital - not only on an emotional level, but a financial one as well. Many people make mistakes when choosing nursing home care. Bosworth shares things that readers can use to assist them in finding the best care available for their loved one. She also stresses the importance of making your personal wishes known to your family before they are thrown into a whirlwind of confusion should you suffer an unexpected medical emergency.

Bosworth never succumbs to self-pity, yet she shares her heart and her pain in a way that makes the reader part of the journey. I was struck with her compassion and her honesty. After reading YOUR MOTHER HAS SUFFERED A SLIGHT STROKE, you will feel as if you have gained more than the sharing of a painful experience - you will feel as if you've made a new friend. This book is a treasure.

Highly recommended.

The person who wrote this book is not a writer. It's not beautifully done and has some typos, but it's very informative about what can happen when a close family member has a massive stroke. Her skill is honesty, and the story itself is fascinating. She touches upon many important issues such as physical therapy, nursing homes, money issues, dementia, quality of care, feelings, and the strained relationships between doctors and the family of the patient. I read the entire thing the same day I picked it up from the library: recommended.

Talented author, Kathy Bosworth, has written a timely and informative book for all who have aging parents or know of other with aging family members or friends. In a step by step discussion of the effects of a stroke on the loved one and on others who are "standing by," we are taken along on a daily, weekly, and monthly review of a family's coping and a "first-hand" account as understanding and adjustment becomes a primary focus in caring for the individual, in this case, Kathy's mother.
It is a sensitive, touching, and informative account that can serve as a guide-book for many of us who do not understand the full impact of a stroke and its implications.
It is written in a language we can all understand and the reader is drawn into the daily experiences until the conclusion of the book. I recommend this book for every home library as a source of referral and information. Your Mother has Suffered a Slight Stroke is a necessary and helpful read for everyone and the reader is sure to relate to Kathy and her family and their touching and poignant, true-life experiences.
Evelyn Horan - Author
Jeannie, A Texas Frontier Girl, Books One-Four

A friend gave me this book when my mother suffered a stroke. This book helped me understand and know what to ask, when to ask and how to ask questions. I have read several books recently and this one outlined more about what I needed to know. I would recommend it highly. It certainly helped me.

I'm a bereavement counselor and I coucil with people who are experiencing many different types of losses. A mentor of mine told me about this book months ago. She called me the other day to ask if I had put this book to work by using the information in it to help others. It reminded me of all the great information and love in this well written book about getting a family through medical trauma. I would highly recommend this book to anyone who is struggling with any kind of a disease. A stroke can come into any of our lives any minute on any given day. This book is about so much more than strokes.

I read this story about Zoya, the young Afghan woman and her story of refuge in Pakistan and trips into Afghanistan. This is an OK story, although I prefer My Forbidden Face, another Afghan woman's story. Zoya's comments about the Mujalideen being as bad as the Taliban has some truth. Her resistance to these two regimes through RAWA is brave and principled. It goes to show that Afghan society is very traditional in the sense of repressing woman throughout society. The Soviet regime was probably the best in representing women in the society, but of course they were invaders and Zoya was not happy about their occupation of the country.

This is a pretty basic story detailing the crimes of the Mujalideen and the Taliban. Zoya loses both parents, probably to the Mujalideen. Then she is forced to flee and her opposition to the Taliban makes up the latter part of this book.
Hers is a difficult position. Friends in RAWA place her in a school and she becomes liberated with knowledge. She refuses to leave her countrymen and lives in a refugee camp. Her life is spent for the betterment of her countrymen, including women.

I like the other book better, but this is an OK read about the difficulties faced by Afghan women.

zoyas story is a tale of one girl whose mother was an advocate for womens rights, and she followed suit after her mothers death and after discouraging life changes. living under the taliban was a historically tragic event for all women who endured this horrific regime that ruled afghanistan without mercy or compassion for women or their rights. zoyas entire life has been uprooted and yet she has such a strong heart and mind and will not let her people suffer alone, he courage and strength is a guide to those who have equally or more suffered and lost all theyve ever had. an example to live by, a great inside look into an awful time in afghanistans history. this book will also take you into pakistan where many refugees fled, and zoya continued to be a help to many people.

If you've been unable to make sense out of the conflicting regimes and wars in Afghanistan during the past 2 decades, this intimate account of one young woman's life will help put it in a human prospective. Zoya is the nom de guerre of a 23-year old Afghan woman who fled her homeland after her parents were murdered on orders of the thuggish Mujahideen.

I found the first part of the book more interesting than the last, as Zoya describes her life as a lively little girl playing in the streets of Kabul and as the beloved only child of educated parents. She becomes gradually aware that her parents are involved in clandestine activities to undermine the increasingly repressive political regime. One day her father, and somewhat later, her mother simply disappear. As more women are victimised in the streets and in their own homes, Zoya and her grandmother decide to take refuge in Pakistan. There Zoya grows to adulthood and joins the Revolutionary Association of the Women of Afghanistan (RAWA).

Zoya is involved in assisting Afghan refugees and later becomes a spokeswoman and fund-raiser for the organization. There are brief accounts of secret travels to Afghanistan to photograph Taliban activities such as the cutting off of hands. I wish Zoya had been less vague about the work of her organisation and her actual role in it, but it is apparently necessary for reasons of personal security. Considering the venomous hate-mail she & RAWA received from American supporters & former friends after 9/11, it is understandable and very sad that they cannot afford to trust anyone.

I loved the book and love the courage of Zoya. Women like Zoya should become all oppressed women's role models!
This book is entertaining and the same time educating!

Having grown up with the priviledges of living in the United States one can only imagine the devestation this amazing young woman has gone through in her short, inspiring life.
At the tender age of 7, this courageous girl already started her early beginnings helping her mother work for RAWA (Revolutionary Association of the Women of Afghanistan). Living in a country that had been overtaken by the Russians in what they called "the puppet regime", one couldn't imagine that life could get worse in this destitute country, ravaged by war and poverty. "The bleeding wound" Gorbachav called it.
Zoya's graphic, heroic and saddening story told with such detail brings you to a life, I would say you "could just imagine", but I can't imagine that life. orphaned at a young age, under two controlling fundamentalist Moslem regimes, life in Afghanistan only seems to grow worse. Under the control of the Taliban, you will read of the most inhumane, torturous treatment. The taking of lives. I always knew how awful the Taliban was, but I never knew from an individual's personal experience what it was REALLY like to live there.
This incredible young woman has done so much for the woman and people of Afghanistan, helping refugees, teaching women to read and write in a country where 90% of the women are illiterate, spreading the words of freedom, where her life can be taken at any time. Zoya is a true hero and inspiration.
There is one line in the book that I will never forget, and I believe it is how Zoya truelly loves and feels for her country. It is a line from an old Afghan folklore "I am ready to die for my love, but I want my love to be ready to die for my country." This is the passion Zoya lives with on her crusade to make life better for people in Afghanistan.

I got a copy from the local library, read it, then ordered a copy for my collection. It's well-written and difficult to put down once you get started. Buy it!

This is a quick and easy read about the Vietnam War. Focus is on stories related to the the soldier's care in Vietnam and the
critical cases sent to Japan. For those interested in the glamour of war, read this book for the cost of such glamour, crippled men. Since this book was written in 1971, it does not
contain much of the later aspects of the war. Generally it is unsypathetic to the American pursuit of the war.

Dr. Glasser has written a great story on the Vietnam War and the Hospital and personnel envolved. Having read it almost right through it brought back lots of memories stored in the deep of my mind. I had lived a time in a Naval Hospital and was put back together in a wonderful way by many good Doctors and Nurses in the Boston area. I will always remember them and hope that many that have never associated the hospitals with the war will now understand how many men went through those portals in those years. Many to never be the same, God bless them all, and God bless our wonderful country.

This book is a series of short stories detailing personal accounts of US infantry combat operations during the Vietnam War. Fast-paced, vivid and well-written. Stories cover the individual spectrum from the most gung-ho Airborne-Ranger to the most reluctant drugged-out draftee. Helicopter, river, armored, long range recon and regular infantry operations are all part of 365 Days. The book shows clearly the human tragedy of war at a personal level. Recommended reading for the hawk and the pacifist.

Dr. Glassner provides a unique perspective on the American experience in Vietnam -- that of a medical officer responsible for treating the shattered, burned, and exhausted men caught up in that conflict. There is plenty of heroism in his short tales, but usually it is the heroism of brute survival, of adapting to impossible conditions, of enduring the unendurable.

I have heard this book referred to as an "anti-war" work, and one that derides America's involvement in Southeast Asia. I disagree. Glassner simply tells it like it was -- he pulls no punches, so oftentimes reading this book is very unpleasant: how many "John Wayne shoot 'em up" memoirs of Vietnam recount the suffering endured on a burn ward?

I highly recommend this book to anyone interested in the Vietnam War, the continued psychological and physical suffering of combat vets from all eras, or to anyone concerned with the consequences for our sons and daughters when politicans send our troops to war. Should be required reading for college students,...

The ideas are presented in a clear,easy to follow way. To help drive home what you have read, Rolf provides exercises througouht the book. If you are serious about understanding yourself, and making changes in your life to reach your goals, read the book and do the exercises, then adapt them into your life.

Being a researcher, I am always concerned about innovation and how to encourage it. Many books discuss things in theory, but not in a practical fashion. The book makes it clear that you need to change the way you think to become more innovative, both as an individual and a company. The practical ideas are very useful, especially the Blue Slips and the 5 Minute Meeting tools. It was an easy read, and I found I that the second reading was as insightful as the first.

Latte for everyone. It was a voice of mutiny - not over authoritarian or dictitorial regimes - rather the freeing of the spirit of a team of people on a thinking expedition with Rolf Smith. Next to the cash register at this Estes Park, Colorado shop was a hand written sign reading "Afraid of change, leave it here." This amusing appeal for a tip struck a chord common in many - the fear of change.

Rolf Smith takes on the challenge of this fear using the metaphor of an expedition in his 7 Levels of Change. Integrating much into highly useful book enables people to comprehend a positive approach to making their lives diffferent for the better - whether at home or at work. Process, tools, theory all mixed with a heavy dose of creativity is what makes this antidote for fear so effective as a guide.

Highlighted in Fast Company, Rolf's work extends beyond the printed page. As Lead Guide for his Thinking Expeditions he will take you on an amazing journey. Rolf's mastery of integration is taken to new heights as he leads people through a high energy mind expansion. The 7 Levels of Change serves as the framework for a rich depth of practical application of process and tools including a journey into the minds and thinking of the individual and the collective of groups. Rolf's mastery is matched with a great sensitivity to the value of diversity in culture, a great palette of creativity, a sense of humor and a dose of metaphor that goes live as he and his fellow guides help you climb free of the devilish fear within.

7 Levels of Change serves as a great compass and going on Expedition with Rolf will do nothing less than change your life. Buy it. Read it. Climb on.

About three years ago, I had the fortune to meet Rolf Smith and attend his School For Innovators which in alot of ways is built around his book, The Seven Levels of Change. It would be an understatement to say Rolf's book and his school changed my life forever and more importantantly changed my "thinking" forever. The Seven Levels of Change is one of the most practical,"hands on", and useable books that I have ever read. Because of this book and my involvement with Rolf, I now think differently to the tune of going back to graduate school and restructuring my life at the age of 43. It has not been easy but it has been fun, challenging, and once you read his book and implement his ideas, you will never look at your work, family, or your life in the same manner. The amazing part of this book is that it applies to individuals, corporations of any size, schools, and almost any facet of life where you have to think......that covers alot of ground.......think about it.

A tremendous guide to effecting change in personal and corporate settings, offering theory, case studies and tools. Understanding the process of converting creativity to innovation, especially in corporate settings, is de-mystified, while not made simplistic or trite. I've used the tools from this nifty little tool-kit in my personal, professional and community lives, and I'm now doing things I've only dreamed about! Do yourself a favor, and invest in "7 Levels" for a richer and more stimulating life.

What an incredible feeling reading the words of two of our country's founding fathers. To feel the respect and affection , as well as irritation, of these men is astounding. I am grateful that they have been made available to us to have and hold in our own hands and libraries and to pass on to our children.

This is a very intersting book. The letters are all preceeded by an introduction that gives the reader historical context as well as a description of the relationship at the time between the writers of the letter.

Out second and third presidents began their political career as friends, fell out, and then fortunately became friends again. In this wonderful collection of personal letters we see not only the men but the times until their deaths July 4, 1826. One of our most beloved presidents and most mis-understood are brought into reality by this collection. They were after all both remarkable men and human beings.

Have you ever wanted to be a fly on the wall and to be able to share in the thoughts and happenings of important places and people? Well, if your desires in that regard include the office of the Presidency of the United States and the early days following the American Revolution, that is exactly what this book provides.

As was typical of statesmen of that day, Thomas Jefferson and John Adams maintained a lengthy personal and professional correspondance the subjects of which were both mundane and highly intellectual. This book takes that correspondance, chronologically arranges it and then groups it according the characteristics of the time and the themes of their correspondance. As an additional bonus, John's wife Abigail Adams is included as well.

My attraction to this volume was to seek clarity and focus on several questions that are quite relevant to today. What was meant and intended by the concept of Separation of Church and State and what was the philisophic and religious thinking of there two important figures? There's no shortage of resources out there to tell you what these men thought, the context of their society and usually as an added bonus how these matters in one way or another support the agenda or perspective of the one putting the source together.

At some point however, if you really want to grapple with these issues or just understand the times and importance of these two men, there is no substitute for simply reading and allowing them to speak for themselves.

The added benefit of reading it through in its entirity is that you are not subjected to the judgement of another as to what is significant, what isn't and you aren't relying upon snippets and quotes that may or may not be in context and may or may not be representative of all that either man had to say upon a certain matter.

Certainly, this is just a small cross-section of all that these two men wrote and by itself there is much more that should be added. However, more than any other correspondance preserved from that day that these men engaged in, this was an exchange between men who considered the other his equal and for whom, with exceptions in time periods that are noted, mutual respect and a desire to explain themselves to one another motivated a candor and depth of intimacy that is difficult to find in other sectors.

Certainly, any student of American History needs this resource as a reference and as such it affords a ready means to add information and topically flip through the pages to see what each man had to say on a particular subject.

Every such student though, in my opinion, owes it to themselves, at least once, to just sit down and read the entire volume. Do this, and you'll have a handle upon the style of communication of the day, a feeling for many of the issues of the day and how they were viewed by the participants who did not have the advantage of knowing at the time how something would resolve. Idiosyncrasies in language and social custom will become more self-evident and the chances of being mislead by a quote isolated from its context will diminish considerably.

In short, for anyone who loves History, this is an experience not to be missed.

The footnotes and introductory passages to the different sections in my opinion do a remarkably good job of providing the reader with just enough context and outside information so that the letters themselves make sense and are not misunderstood. The reader is not told what to think about the letters per se, but rather equipped to make a better informed evaluation and come to their own conclusions. Those elements make the book valuable as well.

5 stars if ever there was a book worthy of 5 stars; again, this IS history.

Bart Breen

Throw Away the texbooks. As others have said this is our Real History and Heritage. There is more to be found here on Ethics and Intergrity than in any of the pogressively vaporous decriptions of these men and their times. Imagine the chief architects of the Great Experiment in Representstve Democracy. Adversaries at the Constitutional Congress; ememies over the the transition from Adam's Presidency to Jefferson's. And then THESE! Conciliation and repect and eventually true affection - The founding fathers in thier own words - asessing what they had wrought - the good, the bad, the ugly - all passsed through that wondeful 18-19th Century Prose. Throw away the text books. Integrity was the founding principle of Taoism; Ethics the founding princple of Socratic/Platonic discouse. Adams and Jefferson knew this. Many Americans are waking up astounded by the lack of these two foundational elements in our modern system of governance. There is more to be learn of governance,literature and critical thinking on any page than there is in an entire high-school(and most college) curricula. Jefferson and Adams are stirring, stirring - and this can only be a Good Thing.

I've just granted my eyes and heart a second opportunity to experience Alaska through the verse and images of John Pezzenti Jr. The verse conveys both the spiritual and emotional connection the author obviously has with Alaska. The images transport this viewer to a place and time that feature nature displaying a magnificence worthy of savoring. Alaska, the book, inspires me to contemplate another adventure here in the northern Eden we call Alaska. A place where I am invited to quest for the spirit of the natural world that John Pezzenti knows so well. Alaska, the book and Alaska, the place transend the ordinary with grandure and excitement. I recommend both to anyone who lusts for beyond the ordinary. John Toppenberg

After 40 some years of living Alaska, I am well aware of the difficulty and seeming impossibility of capturing the great land on film and with words. The true essense and spitituality of this vast offering often eludes our cameras and pens. John has nailed it. His enduring patience and impecable eye for the finest of nature glows from image to image, mushroom ice stands, an otter enjoying a meal, volcanic clouds balloning over stands of towering spruce, an eaglets first moment broken from the shell, in your face bears, all these images and much more inspire me to look harder, go further, and wait longer for more of Alaska than I have ever experienced. The photos are sparkled by John's unique style of writing. After recieving the book as a gift I spent long nights, reading and re-reading his tales of adventure with delight. My work takes me far from home and John's book gives me opportunity to share the true flavors of Alaska with those I meet on the trail. Thank you John for sharing your God given talents, I so look forward to the next book.

There are a great many picture books on Alaska, some which contain exceptional photgraphic elements. There are a great many journalistic books on Alaska, some which are so well written the reader is taken with and to The Great Land. John Pezzenti's book epitomizes the best of both.

Like Alaska, this book is greater than it's physical boundaries. It evokes the senses and the emotions. This is one photo book that is a must read!

Great Book! I would recommend to anybody interested in the beauty of our 49th state. This book captures the wild beauty and grandeur of the last frontier. Buy this book, if you can!

Once you have met John Pezzenti, you will understand that this artist and his incredible photographs are one entity. John's "ALASKA..." will take you on an incredible journey through the heart of the Alaskan wilderness, into the soul of an unforgettable man.

Five years ago, I walked into a conference room at the World Trade Center in Manhattan. A man stood beside a display of exquisitely breathtaking photographs, protecting them like an anxious parent; listening to every word, every comment, as if there might be some question about the magnificence of his work. That enigma was John Pezzenti, Jr. Those privileged to know him, have experienced the complexities of the man: Passionate, sensitive, wild as Alaska, free as the wind and sometimes, as immovable as the mountains. His life and his photographs have made an indelible impression.

Language seems a truly inadequate means of conveying the experience of John's "ALASKA" book. The photographs seem to have a life of their own. Speaking directly to the heart and soul, they give a glimpse into the spirit of the man who created them. This is a soul that seems to dance somewhere between heaven and earth. A soul that has borne burdens that few of us could shoulder, but one that has known transcendent heights that few will ever reach.

With each page, John's photographs and stories allow us to share his incredible gift, and to see places on this earth that seem closer to heaven. John's spirit is as wild and free as the Alaskan wilderness. Nature seems to recognize a kindred spirit. You will feel certain that he has been granted special permission to view the sacred, and that at times, nature must say "wait, keep that until John gets here." But such honors are not bestowed without tremendous tests of courage and endurance, endless patience, and unquestioning faith. No work of this magnitude is brought to fruition without great sacrifices, and John has made more than his share.

John has the unique talent of capturing the essence of the moment - then combining it with a fragment of his own soul - the result is this spectacular gift he has given to the world. No one can experience "ALASKA: A Photographic Journey..." and not be deeply moved. The superb imagery and heart warming words speak to everyone in a unique way. It will draw you in, touching your heart and soul each time you open its pages to relive the journey. Again and again it will surprise you, revealing something new with each reading.

Thank you, John for sharing your vision. Your book is dearly treasured, and keeps Alaska close to my heart until I return. God Bless, John. We await your next creation.

The All American All The Way is the best book I ever read!!!
There is no foul language that I remember. It takes you through training to Berlin.
The 82nd Airborn Division stood and hooked up to jump the first mass combat jump in history, on July 10th 1943. Badly scattered on the drop,they looked at their maps to see if they knew where they were. Finally they arrived where they needed to be and in do time were fighting a small band of forces so they thought, but turned out to be tanks accompanied by infantry.
If you want to know more about the 82nd Airbore buy this book!

My father served in the 82nd with 504th parachute regiment from its inception to the war's end. He talked very little about his experiences. Mr. Nordyke's marvelous book, with its accounts by the men who fought the battles, helped me to know my dad better. It will help anyone to understand what combat is really like and the great heroism of these ordinary Americans - almost all of them mere boys. Highly recommended.

I've just finished reading "All American All The Way" and I must say that this book is by far the very best book written on any WWII unit that I have read. With many veteran accounts, Mr. Nordyke takes the reader along from airborne training, the formation of the division, and the actions that the division participated in from Sicily through Germany.

One can almost hear the roar of battle as the author, and the veterans describe fighting in the hedgerows in Normandy, or street fighting in Holland. I very highly recommend this book to anyone who has an interest in WWII history.

What can I say... This is one of the best works of military non-fiction, I have ever had the joy of reading. At first sight of the book, I was a little daunted by it's size. However, due to the fluidic quality of Phil's excellent writing, I found it to be an effortless read. The research involved behind this book is immense, and it thoroughly gripped me, all the way. I've not read such a book of this calibre, in a very long time. The action and information contained within, left me feeling that I had personally been fighting along side with these brave men, all the way!

This book provides a superb, first hand, graphic insight into the life and hardships of the 82nd Airborne campaigns, throughout the European theatre of operations. Sicily, Italy, Normandy, Holland, Belgium and the German `Siegfried' line, breakthrough.

It's difficult to find criticism, other than the accounts of life while they were camped in England, during 1944, are a little vague. And my interest in the Division stems from the fact that the 80th Anti-Tank and the 325th Glider Infantry Regiment were billeted only a mile or two, up the road from me, in Leicester. However, this doesn't detract from the fact it's an excellent read.

The quality of this hardback it of the highest, along with the inclusion of excellent maps illustrating the campaigns, and many archive photographs from the time.

I'm now at a loss as what to read after this book. This book's a tough act to follow. It's clear, exciting and most thought provoking. A must read for anyone interested in the 82nd Airborne Division, and the European theatre of operations during the Second World War.

This is a very extensive, impressive and total history of the 82nd airborne division, what was called by Generals in WWII as the greatest division of the time (of course the 101st airborne would probably argue that). The scope of this book is amazing. In its 776 pages (yes, it is long but very interesting), it lays out all the campaigns fought in WWII including Sicily, Salerno, Italy, Normandy, Netherlands, the Bulge, and Germany. And, the book tells the story at the individual unit (down to company and platoon) and individual level. It is told in the words of the heroes who fought in the 82nd during the war. As mentioned in one review, this should become the standard for not only this division but for any division for laying out the story of the heroism and the tragedy of this war.

I too read this book in my teens and loved it. Recently picked up a copy of The Dean.s Watch at a yard sale, which reminded me how much I liked her novels... got this and was enchanted all over again. Old fashioned..yes. Wordy...yes. Racially preduciced...yes. But, remember the context; just after WW II. We don't expect political correctness in Dickens or Wilkie Collins ...just consider the era it was written in and enjoy a well-written love story,

When I first read this book, as a teenager, I just loved it. I reread it many times over the years, and my husband and I read it outloud while camping when we were young. Sooo romantic! So, it was with much sadness that, after a break of about 15 years, I tried again and found that it now seemed sadly out of date and old fashioned. Oh well. Still, there may be some souls out there who find this wonderful story, full of sweep, journeying from the channel islands to New Zealand, from youth to old age, from cluelessness to profound enlightenment, quite nice. One of the nicest things about this book was that it led me to find the little book Marguerite is given by the nuns, and that book changed my life, too. Happy reading!!

I love this book by Elizabeth Goudge! The story of Marianne and Marguerite is touching and bittersweet. The truth glistens through the thrilling adventure!

This is the first book I have read written by Elizabeth Goudge - what a great writer! Her writing gives great visualization and brings everything to life. The character development keeps you interested from beginning to end. I will definitely buy more of her books.

I read this story once as a young girl, and upon rereading it today, nearly 30 years later, I found it to be just as soul satisfying. Creme brulee in book form.

Melora

This is probably the best book available on the history and chronology of events of the world. It's truly amazing how anyone could write such a thing and when that anyone was Isaac Asimov, who was busy writing hundreds of other things, you have to wonder how could he do it. His chronology shows just what human beings are about ---WAR! War through the ages. One after the other and often ata the same time. I highly recommend this book

Amazing book. I hardly ever give a book five stars. This is a great "timeline" book, in words, of history that goes well as a tertiary source when reading other books on history. I have the hardcover which is as big as a dictionary and sturdy too. Highly recommended.

This was the 4th copy of the book that I have bought. I gave the other three away as gifts. An excellent read, and can be put down and picked up again without losing anything. I finally learned why the Armenians hate the Turks, the genesis of the Spanish Civil War, how long Rome was a republic, and so much more that I was curious about but never took the time to research. It filled in many of the holes in my knowledge of history, and also provided a time line for events. I teach, and am continually astounded by students' lack of knowledge of context in studying history. Should be required reading for all high School students.

I have more I. Asimov books than any other. Although I constantly weed through my books and give many to the library, I will never give up my books written by Isaac Asimov. Chronology of the World, like every other Asimov book, is extremely well written. It is also obvious that he did a lot of research.

I normally read books quickly (I read every day and devour books) however I have taken well over two months to read this masterpiece.

Every time I read it I find myself looking back, forward and at the index, re-reading bits and pieces, to pick up threads that are mentioned throughout the book.

The book takes the format of grouping by years, the periods decreasing as time advances. Various countries, areas, groupings are written about with the historical, scientific, artistic, geographical, etc features of the period mentioned in varying degrees of detail. Thus you get a bit of cross talk but it is anything but repetitive.

When the period in question is finished you end up with a fairly easy to understand patchwork of what was happening in the world in the various areas during the period in question.

The good doctor's writing is easy and "chatty", anything but dull or condescending, and as I said earlier, leaves you looking here and there for other bits and pieces that have sprung to mind.

I love history and this is a book I would recommend to ANYONE who wants to start studying in that area. It would be a wonderful stepping stone to help anyone specialise in areas.

I can't recommend it highly enough. If you need sleep - don't buy it.

Did you know that in 1859 Americans consumed about eight pounds of coffee per year, per capita? Or that by 1939 it was fourteen pounds? If this is your cup of tea, then I think you will like this book. This is not a criticism, I liked the book because it looks at the growth in demand which was supplied by the entrepreneurs who formed the brands described in the book. Indeed this demand-side view is part of the book that made the biggest impact on me.
Some of this is obvious, but somewhat in the backround of our knowledge - "between 1860 and 1920 the population of the US grew from 31.5 to 107 million" - and some of this is well extracted in this book - e.g. "in 1844 (when Henry J. Heinz was born)less than 10% of American's lived in towns of greater than 2,500 population, 75 years later (when he died) 50% were urban dwellers and 20% lived in cities of greater than 250,000 people". Koehn builds up this demand side very well in each of the six cases she uses to illustrate who entrepreneurs build up branded business - Wedgwood , Heinz, Marshall-Fields, Estee Lauder, Starbucks and Dell.
Koehn, a Harvard business historian, is also quite good at showing how developing technology is put to use to serve this demand (or does it create it?) - "In 1830 it took three weeks to get calico from New York to Chicago, in 1860 it took three days, by 1880 ... less than 24 hours"
Again we all knew the importance of the railroad, but here its phrased in a way that makes sense of the dynamic growth and gentrification of the Mid West. She illustrates well the need that urbanisation created for prepared food that could be trusted and describes very well the increasing sophistication of industrial level food preparation - " by the 1860;s the introduction of calcium chloride to boiling water cut sterilization times from five hours to 25 minutes". She can even make innovations in canning technology sound exciting.

So much for the good stuff, I did find the tone of the descriptions of each entrepreneurs a bit fawning. Each had the feel of a business case, with the usual tone of awe and deference to the wit and wisdom of the main characters. With the exception of the Starbucks case - where Howard Shultz openly tells of his mistakes and wrong turnings - each case seems to highlight the wisdom of the main character, whereas it seems to me its their determination that marks them out, more than anything else. Henry Heinz went bankrupt three times in food products, before he became successful, Michael Dell was still seen as a cloner into the late 1980's.
Koehn makes no judgements about the more unpleasant side of this determination - Estee Lauder staged a meeting with the Duke of Windsor, which she had photographed and publicised, in order to make it appear she had high-society connections, Josiah Wedgwood supplied free gifts to royalty in the certain knowledge that the aspirations of the middle classes to emulate royalty would drive demand for this his products.
There are good insights into how these individuals drove modern marketing techniques - Wedgwood emphasized showrooms, Estee Lauder the free gift. And all had tremendous energy for customer service and production detail. However in each of the early cases we are told that 20th Century techniques were unknown to the industry " Brand marketing was virtually unheard of in the 18th Century" [ Wedgwood]; " Between 1869 and 1899, real per capita income increased at an annual compound rate of 2.1%. Henry Heinz had no access to these statistics. These numbers are based on economic concepts developed in the 20th Century". This kind of clumsiness crops up in each case, ok we get the point that these pioneers instinctively did something which is now solidified into great theory, but surely this point could be illustrated with more deftness.

This apart, a very useful and interesting book, a book for anyone interested in the general history of business. Some excellent details, too much fawning and praise too little criticism of the central characters who built the brands. A fascinating story.
If you liked this book, check out books by Arthur Chandler and John Drewer.

One final fact, Charles Darwin had the time and money to devote to his famous voyage on the Beagle - which laid the basis for the theory of Evolution - because his wife's grandfather was Joshua Wedgwood. Was this financial evolution at work?

Koehn has produced a weighty and informative look at the way successful entrepreneurs have used brands to achieve a number of goals. These goals include long-term differentiation from competitors, internal quality control, profit margin protection, and facilitation of additional product introduciton.

To make her case, she chose three cases from the past (Wedgwood, Heinz, and Marshall Field) and three cases from the present (Estee Lauder, Starbucks, and Dell Computers). Finally, she concludes the book with a chapter which addresses the issue of historical forces and entrepreneurial agency.

I particularly found the cases from the past persuasive in their argumentation for a long-term differentiating factor in brand. The newer cases are obviously harder to make in that (particularly with Starbucks and Dell) how long-term the success will be remains to be seen. One of the best features of the book is the depth with which she treats each case-- she provides enough information to build her thesis (and often entertain with the anecdotes) but not so much that the book becomes bogged down. The excellent footnotes provide whatever's necessary to someone looking for further information.

One minor quarrel is that I would have liked to see the further reading pulled out into a better organized bibliography. There were obviously quite a few good sources scattered amongst the footnotes and if you were interested in a particular subject matter it required some patience to pull all of the citations out.

professor koehn presents the subject of branding in a fascinating historical perspective; a interesting, insightful and sometimes surprising read. a very useful book for anyone who is managing a brand, trying to understand the value of brands, or wants to understand how branding fits into the lore of business.

an excellent reference and clearly meticulously researched

It's probably a result of less-than-fully applying myself during my college years, but I tend to pre-judge any book by an academic as boring. I'm glad that didn't stop me from reading Nancy Koehn's book, "Brand New: How Entrepreneurs Earned Consumers Trust From Wedgwood to Dell."

Koehn is a professor at no less than the Harvard Business School. She is also an excellent writer, and she understands that the essence of getting good information across is stories. Brand New is a book of stories about branding. It is anything but boring.

Koehn divides the book into two giant sections, The Past and The Present.

In The Past, she includes the stories of Josiah Wedgwood, H. J. Heinz and Marshall Field. All the stories are told in detail enriched by facts, insights, and quotes. All of them contain lessons for today's businessperson. Most of the lessons are about branding, but there's a lot more.

Read this book and you will find out all about how Josiah Wedgwood changed the common practice by impressing his own name in the unfired clay of his works. That's impressive. But you will also learn how his partnership with Thomas Bentley took Wedgwood's strengths and his insight about branding and turned them into a highly profitable business.

You'll learn about why H. J. Heinz packed his product in glass jars and how he kept control of his distribution. You'll hear about the 1902 giant opening at Marshall Field's and you'll learn about Field's varying relationships with his partners.

In the section on The Present, you will get the story of Estee Lauder and how she changed not only her name and image but also the face of cosmetic marketing through magnetism and incredible persistence. You'll hear how Howard Schultz wound up at Starbucks Coffee and why it bears his imprint, and you'll hear about Michael Dell without overmuch mention of the legendary dorm room.

The stories themselves make delightful reading, but the learning is probably even more important than the enjoyment. These stories illustrate how specific, successful entrepreneurs took a look around at things that were happening in society and developed products and brands and marketing and distribution systems to take advantage of them. These insightful and inspiring stories will help you understand your own business and find ways to make it more profitable.

As she completed her research and then began to write this book, Nancy Koehn made several important decisions. First, she placed her primary objective in clear focus: to explain "how entrepreneurs earned customers' trust." Next, she limited her attention to only six. Finally, she then examined them within an historical context from the late-18th century until the present time. As Koehn observes, "Before 1750,...most Britons ate off wood or pewter plates. Then came Josiah Wedgwood. In antebellum America, the majority of women made their own pickles. Then came Henry Heinz. Until the Civil War, urban retailing was a specialized activity with a wide variety of small shops offering particular kinds of goods. Then came department store entrepreneurs such as Marshall Field." It is important to stress that Koehn is a biographer and cultural historian only to the extent that the material she provides helps to advance the narrative of her core themes: how six individual entrepreneurs dealt with the "imperatives" to quality goods at reasonable prices, communicate the virtues of her or his products to potential buyers in effective ways and thereby maintain and grow a viable customer base, and, how to develop organizational capabilities to learn about their respective customers and then earn their trust.

Before 1945, Koehn observes, "few American women wore premium lipstick or facial creams, and those who did [when they could] bought them in beauty shops along with elaborate treatments administered by trained cosmeticians. Then came Estee Lauder. Prior to the late 1970s, Americans bought ground coffee mostly in one-pound cans sold in supermarkets and supplied by large food processors. Then came [Howard Schultz and] Starbucks. Before 1980, most businesses used only typewriters and copy machines for paperwork. Large companies relied on mainframe and midsize computers to handle extensive calculations and data processing. Only a small number of households owned a personal computer or printer. Few if any of these users expected to be able to specify a particular computer's configuration. Then came Apple, IBM, Compaq, and Michael Dell." It is also important to stress that each of the six entrepreneurs whom Koehn discusses fully understood what rapid social and economic change in their respective era meant for consumers' needs and desires. Moreover, as she carefully explains, all six used their knowledge of both the supply and demand sides of the prevailing economy to create high-quality goods,, meaningful brands, and other connections with customers..." and they built elite organizations that worked to [in italics] satisfy and then [in italics] anticipate buyers' changing preferences."

In Chapter 1, Koehn provides a brilliant overview on "Entrepreneurs and Consumers," then devotes an entire chapter to each of the six entrepreneurs. In her final chapter, she shifts her attention to "Historical Forces and Entrepreneurial Agency," followed by 104 pages of notes. In that final chapter, Koehn points out that the six entrepreneurs "lived and worked in different contexts. Yet they all shared a powerful gift: the ability to discern how economic and social change affected consumer needs and wants. They also understood that these demand-side shifts presented critical business opportunities -- opportunities that each exploited by creating new, best-of-class goods and strong brands." She goes on to suggest that they were "institution builders who were not interested in riding the wave of a short-lived trend or forcing their young brands on buyers. They wanted to [in italics] earn consumers' trust and keep it."

It remains to seen which entrepreneurs emerge during the next few years but it seems certain that they will also encounter "economic and social change affected consumer needs and wants" and in a global marketplace yet to be developed. There is much that they -- and we -- can learn from Josiah Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Howard Schultz, and Michael Dell. Thanks to Nancy Koehn, those "lessons" are provided in a single volume, one which will continue to be of interest and value for decades to come.

Those who share my high regard for this book are urged to read Wolf's The Entertainment Economy, Schmitt's Experiential Marketing, Gobe's Emotional Branding, Gilmore and Pine's The Experience Economy, and Brands: The New Wealth Creators co-edited by Hart and Murphy.