California Books
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complete book of mustangReview Date: 2008-05-29
A must for every Mustang enthutiastReview Date: 2008-04-27
A great book.
Great book!Review Date: 2008-02-05
Everything You Could Possibly Need/Want to Know About Mustangs is in this BookReview Date: 2007-12-17
Complete Book of MustangReview Date: 2007-12-08

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fantastic book!Review Date: 2007-10-02
Coniferophiles Will Love This BookReview Date: 2006-09-07
Ronald Lanner's book is a fine natural history book full of artistic drawings, photographs, and a key to help you identify these beautiful trees. It belongs on any naturalists bookshelf.
Bountiful and Plentiful Review Date: 2006-07-24
The Coast Redwood of Conifer BooksReview Date: 2006-11-05
Really Well Done!Review Date: 2002-05-27

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Worthy to read...Review Date: 2003-03-12
However, there are some chapters not easy for everyone to read. Recommend to read ch1 and ch2 - if you are interested in the past IT trend; ch3 - the main concept of the book and the last chapter - conclusion. If you don't understand web services, then you can read other chapters.
Shaking off paralysisReview Date: 2003-01-24
The author might not have all of the answers, but he points the industry in a direction that it needs to go, which is a dang good starting point. His answer: recognize that customers are now an integral part of the IT value chain. His words: ýý with the arrival of the Internet, for the first time in this businessýs history, IT customers were intentionally and systematically creating value for other IT customers.ý
Amazon.com and others, he argues, were driving other organizations to reach for new technology goals. The customer was driving the industry, not the suppliers, as has been the case traditionally. Interesting insight. And the author goes on to say what this means to the long term growth and viability of the industry.
A good read, particularly as we as an industry try to sort out the lessons of the recent past and plan where we go from here.
Customers rule OK?Review Date: 2003-01-23
As an IT manager, sometimes you need to sympathise with your users when things go wrong (as well as solving the problem, of course) and this book does it for me by opening with a chapter called "Computers Have Always Been Difficult"!
However, this is not a quick and dirty "IT Infrastructure Planning for Dummies". At times, it's really big picture stuff. Moschella's background in economic history allows him to make an astute comparison with a former explosive period of technological innovation, the late 1920s, when, rather tellingly, progress was hampered by the prospect of war - a worrying parallel.
We are walked through just about every public and industry sector - health care, government, education, banking, music, advertising, retail, airlines - with examples of where customers, not suppliers, have taken the lead in IT, adding value to a product or service for other customers. This 'seizing the power' approach may sound a little odd to you as an 'IT consumer', but the Internet and inter-networking (through our everyday hardware and software applications) has thrown up many challenges and opportunities - ones the IT supplier industry is no longer in a position to progress adequately, Moschella argues.
At every stage, incisive arguments are backed by industry evidence, as you would expect from an author with top-level experience at leading researchers International Data Corporation (IDC) and now also at Merrill Lynch.
Along the way, there is also some heartening praise for all those committed IT innovators and developers who make genuine progress on a daily basis; a change from so much analysis that relies on throwing rocks in all directions.
The outlook - which may come as a pleasant surprise, given the economic and political disasters of the last 18 months - is optimistic. Computers and content can only get better.
Does it tell you what to do next ?
The conclusion marks out 10 IT themes and shows which key industries are leading the field - just so that you know where to look. The work finishes with a kind of game plan on "How to take the IT lead as a customer", identifying four key areas you need to tackle with their respective goals mapped out. Easy as falling off a web log.
This book won't transform your operations overnight, but it will help you understand and secure a long-term future for your organisation.
And by the way, it's very well written. In plain English.
Even dummies can manage this.
Highly recommendedReview Date: 2003-05-25
The emerging customer-centric era requires customer leadership, including vision, motivation, skills, and decision making capabilities. Customers must show the same level of faith and commitment than IT suppliers have provided in the past. The customer motivation is the single most important risk of the future success of IT (page 230). This is closely tied to executive attitudes towards technology (234).
This also means that traditional venture capital backed start-ups will play a diminishing role in the industry.
The responsibility is on the leadership of existing industries, with a relative absence of start-ups and therefore a relatively reduced role of entrepreneurs (143).
"The sad thing is that so much of (this) energy flowed into a flawed industry vision ...unless the IT industry embraces some sort of shared long-term vision and direction, the use of technology could either drift aimlessly or continue to squeeze diminishing returns out of proven areas of investments" (40).
Many of the key customer-centric applications have already been identified. These include music, advertisement, payments, health care, e-learning, government services, and community interaction (26).
Web Services and Semantic Applications are marketed as the next big thing concepts. Web Services implement process nets with modular components. Many viable Web Services already exist, such as e-mail, credit card processing, and news feed. Web Services may lead to the emergence of new kind and more specialized service companies that provide better economies scale, or skills, or more flexibility, and may create shareholder value. This dis-integration differs from the dot-com vision - processes instead of businesses are horizontalized. On the other hand, the dot-com collapse has shown the risks of outsourcing.
Semantic Applications are capable of understanding other applications. They require industry standardization, which is seen everywhere; in the joint initiatives in electronics, automotive, manufacturing, medical, chemical, and travel industries (115).
The book considers e-learning as a major opportunity, and LMS (Learning Management Systems) as the last great enterprise horizontal software market, in the lucrative tradition of ERP, CRM and so on (156).
Communities are still at the heart of the Internet activities. They rival and exceed those of e-business and e-learning realms (166-167).
Government's role in information society is thoroughly described and evaluated (185-206). Public policy is increasingly important IT industry factor (43). Example are e-learning, online gaming, voting, identification, security, spectrum allocation, public information services, integrated government databases, antirust, regulation and tax policies, copyright and patent law (42).
The best part of the book is a critical approach to the so-called horizontal business model. On a company level this model is associated with a highly focused business strategy. The belief was that there will be dominant market leaders, "gorillas", and that these leaders are start-ups that are able to replace much of the established economic order (34). The belief on this mental model and the overreliance on the PC industry mind-set was one of the main causes of the Internet bubble (28-29). History does not repeat itself. Many Internet-related businesses have no clear market leaders and have remained very competitive.
A major weakness of the book is that it leaves C out of IT. It fails to recognize the importance of telecommunications or mobile industry and the convergence as the basis for the next technology-based ICT growth. On page 56, the book says "mobile systems are not going to be the dominant computing platform any time soon, and they are unlikely to fundamentally later the way businesses and other organizations are run". This becomes again evident on page 169 where the writer hints that the high international usage of mobile phones is due to the lack of voice mail or bad service and high prices by foreign telecom monopolies. This blind spot also means the lack of global perspective, because in large parts of Asia and Europe the integrated multi-media consumer electronics offerings (instead of "computers" and "software" still sold by the IT industry) of the mobile industry have already dwarfed "old" IT as the consumer supplier.
I still give this book five stars. Highly recommended, but read with caution.
The Future of IT - And Hold the Rose-Colored GlassesReview Date: 2003-03-18
In contrast, this book strips away "irrational exuberance", and gives a sober and well-grounded perspective of how technology has really changed the world thus far, and what likely lies ahead - leaving the rose-colored glasses behind.
The driving premise is a simple, but profound one: the pervasive success of the PC and the Internet have created a population of customers that are finally educated enough about IT possibilities, that they are actively driving the future of the market. While this is given for most mature markets, remarkably it's a relatively new development in IT.
The implication for business executives: if you're passive in your vision and use of technology, your doomed to be regularly surprised by your competitors' IT-based business breakthroughs.
The implication for IT suppliers: the reality of other major markets like CPG, Auto and Retail is now upon you; get to know your customers' worlds VERY well, for that - not the technical agenda of your development labs - is defining your future.
Moschella is not a showman, but a serious and experienced analyst of the technology industry. As a result, the book dives deeper on occasion than the casual reader may like. But for the business executive whose biggest decisions must now anticipate IT's future, it's a very worthwhile read.

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Not enough time in the day to keep readingReview Date: 2005-09-18
Terrific page-turnerReview Date: 2005-06-26
Another Chamberlain page-turnerReview Date: 2002-04-24
An emotional rollercoaster...Review Date: 2003-08-19
Now Joelle is pregnant herself. Having had a hard time conceiving with her ex-husband, Joelle is estatic, even though she knows that Liam won't show her enthusiasm. Before she moves away, she wants to do one more thing for Liam and Mara. The woman tha saved her life when she was born was said to have worked miracles, and Joelle wants that miracle for the man she loves. Even if the woman he loves isn't her.
Chamberlain again delivers in this intensely emotional read. I was entralled by the story of Lisabeth and Carlynn as well as Joelle and Liam. It made my heartbreak to see what Liam was putting himself through by trying to remain faithful to a woman that simply didn't exisist anymore.
Don't miss it!
Love this author, love her books!Review Date: 2005-02-26
Cypress Point takes place in the beautiful area of Monterey, California surrounded by the cypress trees we all marvel at whether we live there or visit. And what better place than to tell the story of a medical healer and the young woman she saves at birth whose paths once again are about to cross.
Carlynne Shire knew she was a medical healer at an early age. And while she has always been treated special by her family her twin sister, Lisbeth, didn't possess the same gift and was virtually ignored by her mother. Growing up and treated differently, Carlynne becomes a gifted doctor while her sister only attends secretarial school. Both sisters find love although neither of them have quite as traditional marriages as one would think.
Then sometime later when Carlynn saves a young baby born on a commune, little does she know that in the future years later she would be asked to save this woman's best friend. Or how this birth at the commune would effect the life of her sister, herself or their husbands.
For Joelle reaching out to the woman who saved her years before may be both a blessing and a curse if she is able to help her. Joelle needs Carlyn to try and help heal her best friend who suffered a brain aneurysm while giving birth to a son. But if Mara regains her abilities and life, what will happen to the love Joelle feels for Mara's husband, Liam. How the medical healer and Joelle meet after more than 30 yearsprovides readers with a wonderful novel filled with romance and a bit of a mystery.
As the author Diane Chamberlain provides readers with in most of her books, this one really captivated me and I hated to see it end. I highly recommend this book as well as all of Diane's books. They are emotional stories with characters you will think about long after you finish her books. Now that I also read Diane's latest book, The Bay at Midnight, I will be anxiously waiting for her next book to arrive on the bookshelves.

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Great First Book!Review Date: 2007-09-09
A fun read about dating in Dallas!Review Date: 2007-09-05
Fast and Entertaining!Review Date: 2004-01-11
Mary Kittrell-KinkaidReview Date: 2003-10-25
Great book!Review Date: 2003-10-19

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Don't miss this oneReview Date: 2002-12-18
Rochelle Krich draws her characters with such realism you feel like they are part of your life. She skillfully weaves the tension of the drama with character profiles in a way that draws you personally into the plot. As with all her books, this one is difficult to put down before the end. You'll be missing a wonderful treat if you don't read this and the other Jessie Drake books.
wonderfully engrossingReview Date: 2000-04-29
This book has sharp dialogue and a fast-paced plot.Review Date: 2000-04-28
Dead Air Dead OnReview Date: 2000-04-18
This is why I love reading!Review Date: 2000-05-14
After reading this I had to find another title by Krich to see if she was this good or if she just wrote a real "winner." Having read _Speak no Evil_, I can say, "She is a wonderful writer." I also devoured the second book by her. Now I intend to find as many of her titles as I can. I hope her publishers take notice of her "out of stock" and "out of print" titles and make them available as soon as possible.
She is an author to discover, if you haven't read anything by her yet.

Used price: $17.14

Best California Fish Book AvailableReview Date: 2008-01-08
Great fishingReview Date: 2007-01-06
Most Amazing Guide Ever for Fishing in California!!!Review Date: 2003-06-01
I love this bookReview Date: 2003-01-04
A Great PresentReview Date: 2003-01-06

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Best California Fish Book AvailableReview Date: 2008-01-08
His best bookReview Date: 2007-01-06
great for beginners and old anglers alikeReview Date: 2005-05-09
This guy knows every place you could possibly find to fish in Southern California and tells you exactly what to expect at each place (saves disappointments without ruining pleasant surprises).
Great advice - great guide - GREAT gift!
Great BookReview Date: 2005-08-09
The book will primarily tell you where to go and what bait offerings to use. If you are not an experienced fishermen, its not a great primer on the basics of fishing. You'll need complimentary books for that.
This book is an absolute must for any Southern California hiker, backpacker or camper who incorporates fishing into the recreational package. It's stimulated some great new outdoor ideas for me. I can't wait to hit some of the new spots that Chris talks about.
(Chris, if you read this, how about adding GPS coordinates in your next book?)
Definitely DefinitiveReview Date: 2004-09-04
I was talking to a friend of mine of some of the places I had fished and camped at as a child, but I couldn't remember the names of these specific places--only the locations. I very badly wanted to go back, but I couldn't find the information on the Internet. As I perused this book, I found the stream in this book. It was easy because it goes by region or area.
It also gives some tactics for dealing with certain streams and lakes. Once again, the information is very up-to-date and practical.
Overall, I was very satisfied with this book and would recommend it to anyone who wants to fish Southern California.

Used price: $28.25

The challenge of CommandReview Date: 2003-07-02
A great insight into helicopter operations, and the command environment in the US Army.
That's the way it isReview Date: 2002-01-05
Josh KennedyReview Date: 2001-11-13
Highly readable and thought provokingReview Date: 2002-09-30
Ostensibly about attack helicopter tactics in the Gulf War, `Desert Skies' quickly proves that it is about more than this. With a focus that is squarely on the trials and tribulations of a junior army officer in a position of great responsibility, the reader is given a rare insight into the `human' face of leadership. The challenges that the central character and his family face, and the impact of his leadership decisions upon himself, his troop and his family, faithfully portrays the dilemma that it is command. Importantly, it shows that command and the responsibility that goes with it doesn't stop once the uniform is taken off and that the answers are rarely textbook in nature.
This is a book well worth reading, and when you have finished with it, hand it to your spouse.
A must readReview Date: 2002-06-02
What really surprised me about the book is that it not a story of helicopter warfare ... instead it is a story of devoted leadership set within an attack helicopter unit.
It tells of the fine line between being one of the boys or being in "command", demanding respect or earning respect and most importantly that fear of failing subordinates is (and should be) the driving factor behind day-to-day decisions.
Desert Skies is a timely reminder that the military is about people and getting the absolute most out of them in any circumstance... something that gets quickly forgotten in times of peace. It is an absolute shame that it takes a war for us to treat our soldiers (at all levels) with the respect and loyalty they deserve.
I thoroughly recommend this book to military leaders of all levels ... despite it being written by a company commander even section commanders will get something out of it (in fact I think that junior leaders will get the most from the book). I also recommend those very same people work hard on convincing their partners to read it. The author puts into words the range of emotions and conflicting priorities felt by commanders with families far more eloquently and understandably than I ever seem to be able to do in the heat of the moment.


The book contains at least seven great images.Review Date: 2008-02-10
Many of the images are merely of flowers or of pretty scenes. Here, there is no attempt to produce a photograph of artistic merit. However, this slight shortcoming is overwhelmed by a number of novel and creative photographs.
For example, JOSHUA TREE AT DAWN AFTER SPRING SNOW discloses a dark cloudy sky, tinged with purple, a shadowy snow-covered desert, and a grove of snow-covered Joshua trees--all cloaked with pre-dawn shadows. It is difficult to tear one's eyes away from this photograph.
DAWN ON THE PANAMINT MOUNTAINS and CRYSTALLIZED SALT FORMATIONS are two photographs that continue with the artist's experiments (successful experiments) with pre-dawn photography of the white desert. Here, the whiteness is not from snow, but from white salt.
Jack Dykinga has also focused his attention on cracked lakebeds (dried mud). CRACKED CLAY AND THE MESQUITE FLAT reveals a fascinating heart shape in a patio-like area of cracked sand. The cracked mud area abuts a region of desert that is soft sand.
Another fine shot, MESQUITE FLAT SAND DUNES AT SUNRISE, features a patio-like area of cracked sand, each pentangle of cracked mud is covered with warty clumps of earth. An open area in the middle of the cracked mud patio contains an open area in the shape of a diamond. At the center of the diamond-shaped open area is a small growing bush. The diamond-shaped area with the little round bush resembles an eye.
RACETRACK AT SUNRISE and RACETRACK AT SUNSET are fascinating images--the most unusual in this book. Each shows millions of tiny pentangles of cracked mud, stretching off into the distance. In the foreground are a couple of flattened areas resembling thick ruler-lines. The flattened areas were produced by small boulders, somehow propelled over the mud by the wind. At one end of each ruler-line one finds a boulder.
Again, if one is able to tolerate the abundance of conventional "pretty" scenes of flowers and sunsets, one should purchase this book, if only to view the seven great photographs discussed in this review.
Mr.Dykinga's skill as an artist is further demonstrated by his book, STONE CANYONS OF THE COLORADO PLATEAU, also published by Harry Abrams, Inc. STONE CANYONS is especially distinguished by its focus on a park called, Vermilion Cliffs (Paria Canyon, The Wave, Coyote Buttes), a park that is rarely the subject of published photographs. STONE CANYONS also uses the style of depicting scenes just before sunset (or just after sunrise), when all but a thin line of the horizon is steeped in shadow. Stand aside, David Muench, here comes Jack Dykinga.
A mastefterful work by one of the world's best photographersReview Date: 2002-03-21
The Sonoran Desert had a similar effect on me years ago and expanded my sense of what ilandscape photography could be. Stone Canyons did not have as great of affect on me as the first book
More than anything else, the images in this book remind me why the large format camera is such a tremendous aid to seeing something more clearly and perceptively than you can with the naked eye. even more so than a 35mm or medium format or easily portable digital gear can. Some of the photos even have a sense of humor to them and when did you last see that in a photograph of a natural landscape? The reproduction of the images appears to be first rate and the design and typography of the book match its contents in quality.
In short there are wonderful things to be found in this book.
Inspiring book that will make you see!Review Date: 2001-05-17
I know I will as I will be going to Ayer's Rock (Uluru) in Australia in a few months and it's also a big desert!
Superb PhotographyReview Date: 2002-10-01
I spent the first week of September in southern California this year, and on Sunday before Labor Day I drove from Los Angeles up to Death Valley. I hadn't been there since I was a child and I have to say although it is a desolate and lonely place (and 114 degrees at Furnace Creek the day I was there) it is also one of the most beautiful places I have ever seen. The sand dunes at Mesquite Flat alone are worth the trip.
Everyone should see it, but if you can't buy the book. My copy came shrinkwrapped in plastic which I really like, the last thing you want is to buy a nice book like this in a bookstore where someone has spilled coffee on the pages.
Dry, but not AridReview Date: 2004-12-13
Dykinga's style reminded me of the work of Eliot Porter, with modern film stock. Most of his pictures have the same subtle quality, created by the use of analogous colors, that is, colors near each other on the color wheel, and varying only by tint or small changes in hue. A Dykinga picture almost always has one dominant hue like brown or tan or blue, and the hue rarely feels intense, even if it's a field of California Poppies.
It's obvious that Dykinga's work utilizes a large format camera. Everything is in sharp focus from foreground to distant mountains, thanks to small apertures and the ability to twist the light through his camera. This means that the picture is not going to immediately draw your attention to one aspect of the scene by controlled focus. More likely, the viewer will have to work his way through the picture, discovering things along the way.
The layout of the book seems to be well considered. Quite often two plates with similar subject matter will face each other and there is a synergistic effect from the comparison. For example, I delighted in examining two facing pictures of desert sunflowers. In both cases the yellow orange flowers have a hilly background, but one group of flowers is pushing up through dried-out, cracked clay, while in the other picture the flowers are growing from a small body of water collected for a brief time from rainfall. The mud and the water are both magenta in color but the textures are completely different. The thoughts that arose from the juxtaposition were not only about the variety of the desert but also about the nature of color and vision.
I suppose one reason that I never saw the dessert the photographer portrays is because most of the pictures were taken at the golden hours of sunrise and sunset. To have been that many places in the desert at just those times would have taken me months and months. At the very least, I can be a philistine and thank Dykinga for saving me a lot of time.
As to the text in the book, my feeling is that it probably has to be included for marketing purposes. Janice Bowers' essays seemed poetic and show that she loves the desert, but like most such commentaries, they do little to illuminate the photographer's work. I suppose the essays are worth reading once. The pictures on the other hand can bear many, many viewings and add something to the sense of the place each time.
I finally concluded that I was looking at the desert through Jack Dykinga's eyes when I viewed this book. I resolved to return to the actual desert again and see if I could continue to see it through his eyes.
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