Online Storage Books

...purchase this book. I was looking for web sites to enjoy with my nieces and younger cousins and decided to purchase a book which could "direct me" in the right places. This book is a wonderful addition to have if you have younger children and younger visitors and need a way to "keep them occupied"! Buy this book. It is very well put together! It is also worth every cent. The only thing it doesnt have that I would give it 5 stars is a CD ROM directory for the electronic version...otherwise go for it if you dont mind typing in the sites yourself!

The Internet Yellow Pages is a "must have" book for students, adults, schools, teachers, and public libraries. Parents, teachers, and libraries should have access to this fabulous resource. After all, most homes and offices have at least one telephone directory. Let your fingers do the walking with this fabulous Internet directory which includes over 800 pages of carefully alphabetized, categorized, and graphically appealing subjects that can be used for research and information gathering. Does your child or someone you know need to write a report? Possibly a state, gold rush, science, animal, or other type of school report? Look no further. Just get out the Internet Yellow Pages, type in the URL and you will be instantly connected to quality web sites without wasting valuable time using various search engines.Each site is full of great information that has been carefully reviewed as "kid safe" by the author, Jean Armour Polly and her staff.

In addition to the excellent educational locations there are also many sites that are fun to visit, such as, jokes and riddles, toys, sports, games and fun, rainbows, boating and sailing, to name a few.

The final section of the book is dedicated to parenting and families. This section includes subjects such as entertainment, movie, video reviews, education, baby-sitting, health and safety. All the information is carefully referenced in the final index and the bonus CD-ROM includes tutorials, for safe and fun surfing on the net. This is a wonderful book and a very good investment. It is a reference guide each home, school, or library should have at their fingertips.

C. Mendenhall Teacher Deer Creek School

Customers may be confused by the way this book is listed. There is a NEWER edition of this book out, I should know, I am the author! It's available here at Amazon. Look for the one that says 4th edition. The ISBN number of the new edition is 0-0072121858. It is also called the Millennium Edition.

Our Girl Scout/Brownie International Day was a smashing success thanks to this book. Our troops were able to find information, recipes, songs and dances quickly and easily. We kept it at the Headquarters for a few months and everyone turned to it to find out about every country from Haida Nation to Iceland. The girls loved the website activities and the leaders loved the ease with which they could retrieve information. I also used her editorial blurbs to entertain the crowds between performances.

The 2002 Net-mom's Internet Kids & Family Yellow Pages directory offers kids and their entire families a number of refreshing, entertaining, and informative Websites. After a brief introduction readers are treated to Net-mom's top hotlists, top Websites, and safety tips for surfing the Internet. Then the real fun begins!

This 587-page yellow page directory covers hundreds of topics of interest to kids and their families. Websites offer information about animals, art, buried treasures, coin collecting and money, computers, food, foreign countries, American history, insects, interesting facts, the Internet, music, scouting, ships and shipwrecks, space missions, sports history, toys, transportation, weather, world leaders, and much much more. I took the time to visit some of the Websites listed in the book. Here are several that caught my interest:

Students will be in for a real gooey education at Silly Putty University. Here they will learn about the history, composition, and many uses of this still-popular toy - the toy with only one moving part. Students will also learn about the many varieties of Silly Putty currently available - the original pink, the 50th year anniversary metallic gold, glow-in-the-dark colors, temperature sensitive color changing colors, and an assortment of bright colors. When ready, students can elect to take the final exam in order to receive their Silly Putty degree!

After viewing the Silly Putty Website I moved on to Coin World , to look up some information about my favorite coin - the 1943 steel pennies. During the second World War copper was needed for the war effort so zinc-covered steel pennies were struck. However, some rare 1943 copper pennies and even rarer 1944 steel pennies were made. At least one 1943 silver-bronze penny was made! I performed some additional online research and ended up placing bids at eBay for some steel pennies - and I won!

As with any child-age educational material, parents should become seriously and creatively involved with the upbringing of their children. They should take the lead to protect their children at all times while they surf online. To her credit, the author advises parents to review certain Websites that contain sensitive material. Topics such as religion, politics, child development, environmentalism, and the creation-evolution debate sometimes touch upon controversial issues and require responsible parental involvement.

The author provides brief and concise summary descriptions of each site mentioned in the book and creatively relates topics of interest to encourage readers to dig deeper in their online researching. As I've found out for myself, visiting Websites like the ones listed in this book can be a good educational experience, as well as a bunch of fun for the whole family. Parents can sit down with theirs kids and have many hours of fun and adventure. This book is ideal for babysitting, daycare, home-school, and public school use!

Build a personal library of information using free web resources with the help of Tomaiuolo's The Web Library: Building A World Class Personal Library With Free Web Resources, edited by Barbara Quint. The Web Library is simply packed with web links and updates, as well as assessments of the pros and cons of given reference sites. Anyone can use no/low cost Web resources to build a comprehensive personal library of data, documents and images: The Web Library outlines keys to locating such gold mines and includes interviews with librarians and leading content providers alike.

I usually steer clear of web site directory books because they become obsolete very quickly. This book presents more than lists of sites. It contains some unusual and even provocative information concerning whether it is preferable to read in hardcopy or online; it also has interviews with people who create content at the freebie sites and this gave me a fresh perspective on the availability of free resources. The best thing is that isn't chock full of screenshots, it's full of information.

I spend a lot of hours searching the web for work. I bought a copy of this book and it kept disappearing off my desk--borrowed by co-workers. Now I keep it locked in my desk drawer--they'll have to buy their own copies! Well done, Nicholas and Barbara! Hope to see more of your books in print.

This book was a wonderful book which I was pleased to share with my co-workers, most of whom are all resourceful men and women who search the internet for work. As a businessman, I must say that this book was incredibly useful in my many projects and has brought my company's profit up by 3%.

I was lucky enough to be given this book as a gift, because my parents know that I often use the web to locate information for school projects. It has tons of useful websites and is well-organized. I definitely recommend it.

This book is intended to read cover-to-cover, not really a browse to the topic you're looking for type of book. Still really good read, and after you have a great understanding on GA overall.

Like some of the other reviews I considered myself to be quite familiar with Google Analytics, and I was very impressed with Brian's book. I learned A LOT that will be very valuable to our company, many items I've already put into action. (ere's a list of what I learned http://blog.dogster.com/2008/09/25/get-more-out-of-google-analytics)

Brian also does a really good job of building up the what the tools are, why you want to use them and then how. It's a very modular book that doesn't force you to constantly refer to other sections. It builds well and give good examples w/o digressing into obscurities.

If you are using Google Analytics at all for your business, you'll want this book.

One of the few guides that covers the newer Google analytics ga.js code. I found chapter 11 an immeasurable help for guidance in monetizing a non-ecommerce website. Well laid out with useful screenshots and comprehensive scope, this is the one guide you will turn to everyday. I am always getting more ideas and finding different ways to get the most out of Google Analytics with the insights provided in this book.

This book is a MUST for anyone who is trying to use Google Analytics.

You will probably have to read through it more than once (at least I did) but that is because it was packed with information on how to best implement tracking, comprehend data and use it to improve your site with Google Analytics.

This is the long overdue "how to" guide for Google Analytics. You can get started tracking your web traffic without this book, to be sure. But, this book goes beyond the help section provided on the Google Analytics site. If you're trying to understand the web traffic on your site, try using Google Analytics. It's easy and free. This book will help you along. While the title describes the book as Advanced, it's not really that technical. Even the most technical sections are pretty easy to get through.

Radically Transparent is a well written, entertaining, well researched guide with many real life examples. This is a book that provides you with the tools, and specific guidance on how to use these tools. Every professional and business should have knowledge of these tools, although many may not fully recognise the importance or impact the new world of Web 2.0 may be having on their business. This guide should be read a number of times, although, it is written in such a way that you can easily skip to specific areas of interest. There is a lot in it but you can pick off one strategy at a time, explore it, implement it and of course, monitor it. Definitely provides the rationale for strategic business involvement in the social networking world.

A triumph. With an agile and engaging prose, Andy Beal and Judy Strauss reveal how to promote, maintain and (if necessary) repair individuals and companies' online reputations based upon the principles of transparency and honesty.

Choke-full with practical advice and relevant case studies, this book achieves its self-imposed objectives with flair. The referent in search engine reputation management (SERM) and online reputation management (ORM).

It's been my experience that while politicians have been quick to capitalize on the power of online reputation management, most of the governments that they lead have failed to grasp the possibilities. Concerned about negative comments, the potential for embarrassment, and media scrutiny, many local governments have avoided social media altogether.

Strauss and Beal make the case for why no one can afford to ignore the potential for engagement and the real dialog afforded by social media. And for those who can't fully implement their suggestions organizationally, the book is rich in advice for managing your personal reputation online.

The book was written by Andy Beal from Marketing Pilgrim and Judy Strauss.

Andy Beal is a SEO and fellow blogger who specialized in social media optimization, reputation management and public relations. He is like Kris Jones a frequent speaker at search marketing conference, such as Search Marketing Expo, Search Engine Strategies and WebmasterWorld's PubCon.

As the subtitle states, his book is primarily about monitoring and managing of your personal, your professional or your company's reputation online where it focuses heavily on using search engine optimization and marketing techniques as tools to accomplish your goals.

It also provides advice and recommendations for how to approach the social media space as a business in order to reduce the risks and possible problems that will arise, if you jump into this area of marketing without being prepared and ready for it.

The power of social media and the benefits your customers and your company can get out from it are a reward that is worth the risks. Yes, it has risks and it is impossible to eliminate all of them, but that does not mean that it cannot be done. Just eliminate the risks that you can eliminate and be prepared for the things that can happen and impossible to prevent for sure.

What I love about this book is the way it is laid out in a step by step process that leads you from confusion to clarity in the use of social media in business today. Be aware, this is not a book about blogging even though they discuss is a lot, it is a book about all social media and the precise steps you can take to begin and continue influential conversations that can change the face of your business.

The book lays out a clear path for becoming transparent in your business and leverages really good examples to demonstate how it has been done effectively . . . and points out the pitfalls and traps that exist if you don't follow a sound process.

You'll literally go through this book chapter by chapter and implement it one step at a time and to that extent the book will keep you busy for quite a while.

My only criticism is that I wish it had an addendum to cover the very latest technologies and talk about implementing those, so I'm hoping for a quick follow on book. Groundswell did fill some gaps but this book is much more usable for businesses that want to implement the technology and create the conversations themselves.

Excellent book for understanding social media. A must read.

Nancy Williard is active in Cyber Bullying prevention and has a variety of books and articles on the topic. This book was used for reference in my masters thesis on cyber bullying prevention. It will also be an excellent source for parenting children in the cyber age.

This book is a great guide for parents moving kids through the "web" of the internet. She gives specific suggestions for young kids (e.g., Have all of their kid-safe sites bookmarked. They can only go to bookmarked pages w/o mom or dad.) through late teens (Let them make mistakes on the 'net while still at home w/our support!). Perfect resource for me. Quick read. Reminds me not to blow up when a kid comes to me with some issue- or they won't come to me again! Nice parenting advice and cyber-guide. Recommend.

I read Nancy's latest book, Cyber-Safe Kids, Cyber-Savvy Teens, on a flight this past week, partly because it's been sitting on my shelf for way too long, and partly because I knew I would be speaking a few days later to youth at a regional church meeting about technology in their lives. It is a great book on the Internet for parents, and don't miss the good material that she provides at her related website, www.cskcst.com, that you can download and distribute for teaching.

My audio interview with Nancy last year is here: http://audio.edtechlive.com/NancyWillard.mp3.

I've worked with kids and computers since 1979. Nancy Willard is my go-to authority for encouraging children's safe and responsible Internet use. Her latest book is theoretically sound, well-researched and comprehensive (including the very latest technologies) and offers a practical approach to this serious issue. It's also well-organized, with recommendations for specific age groups. Nancy knows all about the dangers and benefits of going online, and CYBER-SAFE KIDS will help parents act as guides and mentors, not cyber-watchdogs.

Most folks are aware of such internet dangers as free-flowing pornography reachable by kids, but how many are aware of all the other dangers facing young ones such as identify theft, addictive gaming schemes (as time wasters and replacement for real world activities), the ability to down load term papers and other works so as to avoid homework, or, again, the rights of sites to do whatever they want with up-loaded materials, a condition which can cause extreme embarassment and even financial loss? Willard's excellent text deals with each potential danger accoding to type and age group. Each chapter begins with an incident demonstrating the danger (an excellent awareness-building tool, especially for those of us who had no idea this particular danger existed)followed by an analysis of what is involved in the danger, and then positive and usable advice for parents on how to prevent their children from falling prey to the danger. But make no misake, Willard is a strong advocate of the benefits of internet participation for children when they are properly supervised, and that does not mean peeking over their shoulder all the time. This positive attitude towards the internet, the while recommending non-invasive supervision is a remarkably well-developed strength of her book. She is not whining about the dangers or urging censorship as so many gloom and doom critics do; she is providing a positive means for parents to help their children make the most of their web experience, an experience critical to every youngster in this age of the cyper-reality of communication. (A prototype parent-child agreement is included, and should be a valuable tool for developing cooperation among family members). As an educator, I find this book an essential tool for all teachers and school administrators, and, of course all librarians, who need this background to appreciate the pitfalls which may occur in classrooms and reading areas and how to be aware and prevent them. And a school board will find this study an excellent reference for developing appropriate policies for the district.

This is a well written book, code is easy to download, and a number of topics. All in all though, the writing is clear and easily understood so it's well worth the money...

I am a Java web/search programmer who wanted to "get into" text mining. I found this book an excellent resource for this. Text Mining is a field in which active research is still going on, and other Text Mining books I have looked at reflect this - the authors expect you to have a certain degree of mathematical background to understand what they are saying. This book explains briefly the math behind each of the approaches, but it focuses more on the algorithms that result from the math, so it is easier to read.

Of course, a side effect of this is that the approaches described are not necessarily the state of the art for solving any given problem, but once you get the basic approach to solving a problem, it is relatively easy to find and understand the documentation on the web for the more advanced approaches, since you now know what you are looking for and how it differs from your basic solution.

The book does have a (fairly long) chapter where it covers the math background necessary to get started with Text Mining. If you understand the stuff in there, you will actually be able to think up solutions to text mining problems that are unique to your own situation.

The algorithms in the book are in pseudo-code, but the book comes with a CD (or download from the author's sourceforge project textmine.sf.net) where you can see working Perl code.

Overall, I think this is one of the most useful books that I have purchased in a while. It should appeal most to programmer types who have programmed in their language(s) of choice for a while in areas other than text mining, wants to get into text mining, and doesn't want to spend a lot of time relearning high school and college math before starting off.

Text mining is one of the most exciting subjects of the web, and too few books are dealing with it. This one is one of them, and it gives quite a few examples of text mining applications, like spam filters or search engine ranking algorithms. The style is easy to follow, and the concepts easy to understand given some maths background.

However, I expected more details, and a richer content overall, thus the four stars. This is still a good book.

Software developers learn how to mine information on the Web and turn it into valuable data; but developers need to understand how data mining works. For a programmer's application-oriented review, Text Mining Application Programming is the item of choice: it reviews text data, how it's found, and how search engines locate and gather it. Next, it teaches how to build spiders to crawl the Web, how to use the information, and how to monitoring it. Perl developers will find its Perl-based code useful, but it's not necessary to know Perl to run the software herein. An excellent guide to mining the Net.

There is an old expression that half of knowing anything is knowing where to find it. And there is little more frustrating to be looking at 'My Computer' trying to find what you know you have stored in a file somewhere. Well, perhaps just as frustrating is to go to one of the search engines and try to find something that you know is there but just don't know the proper words to find it.

In this book Dr. Konchady talks about how to go find data that is in text form on your system, on your network or out on the web somewhere. It talks about search engines, but also about other techniques that can be used only by programming.

The CD that comes with the book contains several Perl software snippets that help to find named entities, parts of speech, phrases and gives a summary of text documents. This area includes developing web crawlers that can be adapted by individual users to go out and find specialized information. It further contains an Open Source software package called Text Mine that is designed for mining operations. In addition it has utilities to build and enhance Text Mine and utilities to build and manage MySQL database tables. This is an excellent book on everything from the basic hints and types through some of the mathematics that underlies text mining.

His section on the nature of an English language Question and Answer system is the best I've ever seen.

When I first saw that this book was coming to light I had mixed feelings. On one hand, I was hunger for more testing knowledge, both theoretical and practical. On the other hand, I am always apprehensive when books talk about tools. However, the book impressed me as a comprehensive guide to Online Testing. And when I read the following (p.18), I was sure the book is what the market needs:

"The important thing to keep in mind is that the Google Website Optimizer is a tool. (...)It cannot do your thinking for you. It cannot plan your tests. It cannot produce the creative. It cannot interpret your results beyond demonstrating numerical significance and confidence. These things are up to you. If you want the tests you run on the Google Website Optimizer to be meaningful and to provide the intelligence you need to make well informed marketing decisions, then this is the book you need."

The authors cover very thoroughly the Why, the What, and the How of Online Testing. All you need to know from the value of testing to how should you get started. The examples are very enriching and illustrate the power of testing and the bottom line: Testing = $$$.

Part I covers the Why; the authors delve on the power of testing and provide some amazing examples of it (including a masterpiece on Amazon's testing efforts). In addition they walk us through the Google Website Optimizer and provide powerful tips on the tool.

Part II covers the What and the How; the chapters are structured in a very actionable way: "Questions to ask", "Exercises", "What to test", and "Apply this to your site". As you read you can implement the tips instantly. A few examples of what to test are: usability, look & feel, searchability, product presentation, up-sell/cross-sell......

Part III covers some technical aspects of testing. The authors provide interesting information about Google website Optimizer scripts, statistical tests, and other special issues.

*The book is well structured, insightful and action oriented: exactly as online marketing should be! I warmly recommend it.*

I like to pick up marketing and business-technical books as much as I can, and read them in the evening to get ideas for improving my small business. Usually I get books from my local public Library (sorry Amazon) but this book was not available there. I'm extremely glad that I bought the book, because it is going to be living on my desk for the next year, not collecting dust on a shelf now that I've read it.

I had heard of Google Website Optimizer before but I had been a bit daunted at the idea of "optimizing" my website. What am I supposed to optimize, and why? This book is really everything I need to get going. The reason that I want to keep this book around is that there is just too much information to work with in one sitting. Each time I am ready for a new test, I will turn to this book for some ideas of what to try, and what variations might be good to try. For each area there are dozens of URLs of articles that are relevant to that kind of test, and I will be visiting those URLs when I am ready for that test. (No point in visiting them yet, there is just so much information.)

This book, then, is not just a tutorial or a technical manual, but an entire *curriculum* of website testing.

But it's more than that. If I'm going to be attempting to improve some aspect of my website, it would be useful to have some useful hypotheses of what might be an improvement; making shots in the dark isn't likely to be as effective. The WIIFM chapter reiterated many of the concepts I had read about in other books (such as types of website visitors) but this is the only book I have seen to actually have some suggestions for how to actually address these visitor types on your landing pages.

So I have to think of this book as a great *marketing* book, not just a great book about Google Website Optimizer.

As someone who has spent some four decades in direct response advertising, I know the value of testing. Like all successful ad people and many successful marketers, I have read and re-read the classic, "Scientific Advertising" by the great Claude Hopkins. It's a classic --- even to this day. Of course, it's quite dated.

Fast forward to "Always Be Testing" by Bryan Eisenberg and John Quarto-vonTivadar with Lisa T. Davis. This book brings Hopkin's important work into the modern age and again puts testing to the forefront, where it belongs. And no one is better qualified to write the book than Eisenberg.

The authors explain Google Web site Optimizer in detail. They show how to use it and how to perform your Web site tests. They discuss the A/B test and the multivariable test. But they go beyond that. They tell you what to test and how to test.

Moreover, they go beyond Google Web site Optimizer and discuss other things to test. All of this information will help you to get far more conversions. With all we have at our fingertips, not testing is just inexcusable.

In my opinion, this book is a modern day classic and is as valuable to our time as Hopkin's book was to his. I hope all my clients read this book and absorb it. I hope they put it into practice.

I've had many experiences when I didn't like the copy I wrote and yet it worked exceedingly well when it went live or, if direct mail, was sent out. I've also had clients who didn't like the copy I wrote for them but I'd tell them to test it. When they did, it succeeded beyond their wildest dreams.

So testing is key to success in marketing. This book is a must-read if you intend to be successful in your online marketing. I highly recommend it to you.

- Susanna K. Hutcheson

Watch Video Here: http://www.amazon.com/review/R31GB8LIZ6HPKQ This book has everything you need to know, and more, about how to do a/b testing that actually works for you. Serious marketers and anyone else who does any type of selling online needs to have this book memorized. Imagine if you read this book and converted 1% better? What would that mean in profit to you for an inexpensive book?

Juat like Yahoo for Dummies this book is a good reference for all but the most knowledgeable Yahoo used. Untap Yahoo's hidden potential.

I purchased this book for a friend who was new to the internet, but I couldn't resist cracking it open. The book is layed out in a very clear, concise format, if you're interested in a function of Yahoo!, there is probably a chapter devoted to it. I was amazed at the versatility of the site...I used the free email, messenger and companion, but had no idea that there was so much more to do on Yahoo!. I love Chess, now I can play online. I love getting up-to-date sports scores, now I can get them through Yahoo!. I love to buy through my computer, now I can comparison shop from a single web site, all through Yahoo! Shopping. If you want to save time and find out everything you can do with your computer, then this book is an excellent way to learn.

If, like me, you make your "home" in "Yahoo! country" or you're new to the neighborhood, you've probably found yourself overwhelmed by the hundreds of things to do and points of interest that should be taken in. But, with so so little time and so much to do, where do you find the assistance that you need? Pick up a copy of "How to Do Everything with Yahoo!" and you'll be on your way.

Unquestionably, this book is the answer. It is jam-packed with 500 pages of information on every conceivable neighborhood and how to get the most out of each one. Whether you are a Yahoo! newbie or a longtime resident, you shouldn't be without this book.

Contrary to other books, this one has none of the hype regarding Internet as a research tool. It points out strengths and weakeness on subject areas and provides useful exercises for practice. Covers all the important areas and tools. It is a must in any librarian, cybrarian and information specialist library.

Learn how people are taught to search and research the Internet effectively if you want the public to visit your website. Simple and easy-to-read and not in technical language; obviously written by people who teach the subject.This is an excellent supplement to articles and guidance material aimed at Internet marketing.

We presently teach the Internet in our InfoPaths: Pathways to Information programme. This is our information literacy programme to both the general public and librarians. The information in this book is presented in a simple and clear manner. We found the summary and screen dumps useful not to mention the step by step guide to doing hands-on exercises. Certainly the authors knew what every information specialist needed! This book has become our "bible" and has been referred to often. Highly recommended.

I like this book because it told me a lot about computers!

I've always had trouble finding the right place to go to on the net. When I got this book, I tried out all the fun places to go to (well, not all) and then suddenly I made a lot of favourite web sites. Although the book didn't cover all the best places, the sites Gralla recommended had a lot of links to other sites. So far, the only problem was that some of the sites that looked interesting was available only on America Online or Prodigy, which was why i rated this book a 9.
D23H

I'm a parent and a grandmother, and this book helped me show my 7 year old granddaughter some really fun and interesting sites on the World Wide Web. The other thing it did was to explain a few things I didn't know, like the difference between the Internet and online services, and some basic information for the totally clueless on how to get started on setting up a computer at home. We found the site where you can look at the earth in crescent from a satellite, zoom in on any place in the world (that's not in the dark) and be amazed. She loved looking in Antarctica, and at the Nile...and then finding games to play, and the fact that she could type in the letters herself and get around. Non readers need help on what each site means, but this book is one more tool to let a child see the VALUE of reading (what site do I want?), find places to learn, and get proficient with typing and using the Internet.

It's okay to not know! Just give this book to someone who WANTS to know how to break into Cyberspace, and watch them soar, like my granddaughter has! PS If you don't want to invest in a computer until you know what it's all about, go to a public library and look up some of these sites for yourself with or without your child, and see for yourself what it's all about. I have the 1999 edition, and hope he puts out a new one soon...be wary of the first edition in 1996 as it will be outdated.