Internet Books

In Web 2.0: A Strategy Guide, author Amy Shuen demonstrates subject mastery from the first sentence. Steeped in her topic (she's taught it at Wharton, Haas School of Business, CEIBS and École Polytechnique), the reader gets detailed information on the meaning of Web 2.0. This isn't a book filled with hype -it provides theory, thoughtful detail and is practical. Chapters end with strategic and tactical questions. The illustrations and screen captures provide depth and clarity. Companies like Flickr, LinkedIn, and Facebook are used as case studies.

In the first chapter, Users Create Value, she tags Flickr as the poster child for freemium-based businesses. Shuen points out that this model was first developed in 2006-and that low marketing, investment and distribution costs allow revenue streams to cover costs quickly. She's ahead of another book on the topic that's expected at the end of 2008 -Free by Wired's Chris Anderson.

There's a great discussion on mash-ups in Chapter Four, Companies Capitalize Competencies. The final chapter of the book, Businesses Incorporate Strategies, contains Shuen's Five Steps to Web 2.0-thought-provoking reading for anyone in business. You'll have to read the book to fully understand her rationale, but here are the steps as she sees them:

+Build on collective user value
+Activate network effects
+Work through social networks
+Dynamically syndicate competence
+Build a Web 2.0 business plan

The publisher, O'Reilly, distributes Web 2.0: A Strategy Guide under their Safari imprint. This means that there is an online version of the book for quick access that allows a reader to put the material to work almost immediately. Other publishers should follow O'Reilly's lead--their organization clearly embraces multiple ways to provide value to readers.

I recommend this book for tech neophytes who know that they need to learn more about Web 2.0, and for seasoned experts who want to gain exposure to a rich set of cases-along with questions that will compel them to dig deeper on the topic.

Since I work in the technical side of web development, I somehow expected this book to be more about the technical attributes of this new phenomenon called Web 2.0. I was ready to read about AJAX and similar recent technical innovations and their effect on using the Internet to more successfully conduct business. Instead, the author, Amy Shuen, clearly states that this book is about strategy, rather than a focus on technology. The word "strategy" is in the book's title!
The book indeed focuses on marketing strategy. Ms Shuen demonstrates through real-life examples how various companies are creating new opportunities for success through Web 2.0 business models. She delves into the workings of Flickr, Google, Facebook, and Amazon to demonstrate how the underlying principles she has identified as Web 2.0 processes have been applied to drive each company to growth and profitability. Using Web 2.0 strategy, a company can start by offering a free service, such as a free search capability (Google) or a place to store, organize, access, and share personal photos (Flickr). The next step is then to reach a critical mass of active uploaders or users of the service to create powerful cross-network and social network effects. These network effects then can be mined for advertising and targeted pay-per-click marketing. Who would have thought a great free search web site could make billions of dollars per year!
There is still some amount of disagreement about just what Web 2.0 means, with some people labeling it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom. Tim Berners-Lee, the creator and architect of the web, in fact, has some really big doubts that Web 2.0 is different from Web 1.0 at all. On the other side, Tim O'Reilly, whose Web 2.0 conferences gave the name to the phenomenon, gives the following examples of Web 1.0 versus corresponding Web 2.0 entities:
Double Click versus Google AdSense; Ofoto versus Flickr; Akamai versus BitTorrent; [...] versus Napster; Britannica Online versus Wikepedia; personal websites versus blogging; page views versus cost per click; screen scraping versus web services; publishing versus participation; content management systems versus wikis; directories (taxonomy) versus tagging ("folksonomy"); stickiness versus syndication.
The above comparisons did provide me some sense of differentiation between Web 1.0 and Web 2.0 properties; perhaps it might also enlighten some readers of this book.
In Chapter 6, the author presents her list of five steps to successful Web 2.0 implementation. She states that a key ingredient of many Web 2.0 projects is their ability to collect information from users and then share it in a form that people are willing to pay for. Determining how to build this collective user value is the difficult but essential first step. Another huge step is how to use the created network effects to achieve a successful and continuous revenue stream. This chapter, as well as the entire book, consists of guidelines and suggestions, of course, not clearly delineated steps to successful Web 2.0 implementation.
I would recommend this book both to the entrepreneur and business type person and to the "techie" person. I learned many things about Web 2.0 companies, the power of collaboration and social networking, and marketing strategies. The author's "End Notes" section of the book was also a great source of information and explanations about the whole subject of Web 2.0 terms.

Web 2.0 (the book) does a great job to bridge the gap about how valuable social networking and collective intelligence is. This book is a great explanation of how Web 2.0 can be an economic success instead of the common question "How can a social networking site make money". The author explains very well how the business model works in comparison to traditional web commerce. If you need to connect the dots why Web 2.0 works, then this is a great book.

On a side note, I noticed that the author gets away from explaining why sites like YouTube work (maybe because the author cannot provide strong reasons of an economic model other than Google keeping it's relevance by owning traffic).

I think this is a very good book. It is not a book of buzzwords and hype. Its chapters lead with theory, go to detail, end with lists of lessons learned, and finally provide a list of questions and answers (Q&A). There are the following six chapters included:

1. Users create value
2. Networks multiply effects
3. People build connections
4. Companies capitalize competences
5. New recombines with old
6. Businesses incorporate strategies

In the Q&A sections there are both strategic questions and tactical questions to help the reader get a better handle on how Web 2.0 allows entrepreneurs to make more money by targeting a smaller market that seeks hard-to-find products and services instead of large volumes of popular items. Apparently Web 2.0 is all about "the niche." And it is all about networking with other sellers and the customers.

This book points out that Web 2.0 is about creating multiple streams of revenues as opposed to single streams. Instead of just generating sales of a product or service, Web 2.0 thinking and logic demands that the Web site owner consider generating membership fees, advertising fees, licensing fees, sponsorship fees, and yes, sales of product and services of their own or through affiliate relationships.

The five-step action plan included in this book includes the following steps:

>>Build on collective user value
>>Activate network effects
>>Work though social networks
>>Dynamically syndicate competence
>>Recombine innovations.

If the above list does not make sense to you, then I highly recommend you read this book. It will after reading the chapters. Do you want to create a Web 2.0 business, or integrate Web 2.0 strategies with your existing business? If so, then you'll be creating places online where people like to come together and share what they think, see, and do.

Four large and popular companies are used as examples of leaders in using Web 2.0 in their business models: Google, Flickr, Facebook, and Amazon. I think we all know a lot, or at least something, about each of these companies. So their use in this book was excellent in my humble opinion.

This book is only 172 pages long until it gets to the endnotes and bibliography. Maybe it is kind of short? But I won't hold that against it. There is much good content between its covers. And the bibliography was quite impressive. It spanned from pages 215-235 and was packed with tons of great books and articles for the reader to seek out and read. 5 stars!

I found this book mildly irritating, until I realized that it was in fact perfect for what it sets out to be, an introduction of Web 2.0 concepts for those who know nothing about the Web, i.e. executives who still dictate memoranda, still budget for print advertising, etcetera. O'Reilly has a superb model for leveraging conferences and publishing books, but O'Reilly should have known better than to publish this book in 2008 without reference to Web 3.0. Wikipedia has a fine overview of Web 3.0, start there, I have put the URL in the comment below.

I found the book bland and disappointing, and found--when discussing Amazon, for example, the book reads more like an advertisement and has no clue on all the stuff Amazon is not doing (see the comment for two URLs), such as microtext for micro-cash, creating global intelligence councils on poverty and every other topic using top authors, and creating local citizen intelligence minutemen who can do real-time observation in the context of Amazon's excellent S3 cloud, which is in my view operating at less than 10% of its potential because Bezos has two things on his mind: outerspace and Kindle.

The end notes and the bibliography are the best part of the book. The index stinks. 7 pages for a 214 page book, should have been at least 14--it was an afterthought and done badly.

Better books on Web 2.0 and Generation 2.0 include:
Groundswell: Winning in a World Transformed by Social Technologies
Mobilizing Generation 2.0: A Practical Guide to Using Web2.0 Technologies to Recruit, Organize and Engage Youth
Here Comes Everybody: The Power of Organizing Without Organizations
Wikinomics: How Mass Collaboration Changes Everything

Better books on the larger scheme of things:
Group Genius: The Creative Power of Collaboration
The Wealth of Networks: How Social Production Transforms Markets and Freedom
New World New Mind Changing the Way We
Infotopia: How Many Minds Produce Knowledge
The Future of the Internet--And How to Stop It
Collective Intelligence: Creating a Prosperous World at Peace

In the arguments about taxation of Internet sales, I am firm in believing that they should be taxed. For some time, I have thought that the only protection that net companies needed was from themselves. Launched without a great deal of forethought, market research or even a viable plan, many of them are now crashing. Business on the Internet is no different that any other business, and since that is the foremost point of this book, it is indeed one that could have made a significant difference if it had been published and read two years ago.
The author, a Professor of Information Systems at Carnegie Mellon, was one of the first professors at a top-ranked school to teach the business uses of the Web. The approach in this book is all business, with Return On Investment (ROI), Net Present Value (NPV) and Internal Rate of Return (IRR) equations being used to make the points. There is not one word of hype in this entire book. If there is one thing that has been so clearly lacking in the explosion of dot-com companies, it has been this lack of management by equation. Guerrilla marketing and fancy ads will get you noticed, but only a positive balance sheet will keep you alive long enough for it to matter.
The remainder of the book covers the modeling of a business constructed on the web using two that he has created, www.datingexpert.com and www.yesnomaybe.com. Both deal with online dating/meeting services and the models of need, perceived value and potential revenue points are "classic" studies in how to plan and execute a business model based on user-generated information. One of the most valuable pointers which shows how much the author truly manages the sites are the data points about how people find the site. For example, on page 177 there is the caption, "Only 1.3 percent of my Web sites' traffic is due to users guessing the site's address." I did find myself wishing that he had shared more information as to how this data was acquired.
While the business models used on the Web are different in degree from those offline, they are not different in kind. The basic rules of business still apply and as the author repeats so many times, it is what you do offline that matters. Lose sight of the business equations and the points where you add value and your company will be another dot.com Titanic.

This book is an excellent resource for anyone interested in creating websites with great business value. As a server-side applications developer, I've been mainly concerned with exploiting the web as a technological medium. This book opened my eyes to the web as an information medium, strategically used to improve a company's bottom line. It truly delivers on its claim -- [serving as] "a bridge from technical understanding to business savvy".

The book is extremely well-organized and has tons of practical knowledge and insight. Furthermore, all the principles are illustrated using easy to follow, real life examples. Excellent throughout -- highly recommended!

Until reading this book I thought I had a good understanding of what it took to design the underlying strategy and processes supporting commercial web sites. After reading this book I clearly saw how wrong I was.

The approach set forth in this incredible book is straightforward and focused solely on business imperatives. I suspect that the author and publisher realized that the title would attract IT professionals and consultants, which accounts for the inclusion of business 101. I almost skipped over this part and am glad I didn't. Even here what I thought I knew about business turned out to be superficial. The education you will receive in Business 101 goes well beyond the basics and I recommend that everyone read this regardless of whether you are an IT professional or have a business background. You might just discover that you've been misapplying common techniques such as NPV, IRR and ROI, or using the results in erroneous ways. In other words, the section titled "Business 101" is much, much more.

I loved the author's approach to value chain analysis, which is straightforward and based on a simple, but effective, notational language. Here, like in every other chapter, I learned techniques that will serve me well in general consulting assignments outside of web business engineering.

The web business engineering methodology itself is one of the leanest, most effective processes that I've ever encountered. I can only describe it as elegant. It's a blueprint for success when success is measured by how well a system is aligned to business strategy and goals. If you follow the method and resist the temptation to take shortcuts you will be rewarded with a system that meets all of your requirements and objectives whatever they may be - and you'll know exactly what the value of that system is to your organization.

A few observations about this book: (1) Give yourself plenty of time to read through this book and work through each example. It took me four times as long as it would for a book of approximate page count and topic complexity. If you're unwilling to make this commitment, perhaps you should pass this book up. (2) I fully agree with the author and a previous reviewer that web systems projects should be managed by business instead of IT. (3) If you're an IT professional get this book and read it from cover to cover - even if you never work on a web project you'll receive an incredible education in business factors and requirements analysis that will serve you well on *any* project. As a fellow IT professional I will assure you that this book will change your outlook.

This book is among the best I've read on any topic or subject and should be required reading for anyone who is assigned to a web project. It's also, in my opinion, one of the most important books published in the past few years.

The author provides a business-oriented (and technology-free) approach to engineering an on-line presence that is effective and should set the standard for a methodology for how to go about such projects. This is embodied in a framework that is defined by four principles (1) work is a combination of physical and informational activities, (2) informational work is accomplished by propagating content, (3) valuable and innovative content can be found in existing manual methods, and (4) an on-line strategy should be based on off-line advantages. These principles are simple, yet powerful. They are also not as easy to adhere to as they seem, which becomes apparent when you begin mapping activities in subsequent chapters.

There are so many things I like about this book, so I'll stick with the highlights. First, the differences between the way IT/IS and business units approach projects are carefully examined. Understanding these differences will make or break a web project, and as an IT professional I fully agree with the author that IT is the wrong organizational unit to lead and manage web projects. Their role should be relegated to that of support.

Second, the author leads you through the basics of value chain analysis, business factors and financial analysis. This is an excellent refresher for business professionals and is essential reading for IT professionals, especially those who claim to be business analysts. I learned a great deal from the discussion on ROI, NPV and IRR. These are not new knowledge areas for me, but learning about the fallacies and pitfalls inherent in each approach that can trap you or lead you to bad decisions was priceless.

What I learned the most from was the Quick Primer on Diagnosing Problems and Opportunities. As in the rest of the book the author uses case studies to reinforce the concepts and principles. In this case you are led through a mailing cost analysis and some of the results are surprising. For example, after all of the cost drivers are mapped out on a spreadsheet you play with some variables and discover that commonsense properties of the model do not necessarily act in commonsense ways. Doubling productivity (assuming it is possible to coax such a thing from humans) only yielded a 2.5% reduction in costs. Using cheaper labor actually cost more in the particular model. As an aside, the model was not contrived to create these counter-intuitive results - it is a plain vanilla cost model that you would commonly encounter or build. In this chapter you are introduced to a step-by-step process that shows how to effectively perform a cost analysis and find the true drivers that can be changed to reduce or avoid costs.

A caveat about this book: it can be easily read, but is merely interesting unless you take the time to carefully step through each case. If, however, you take your time and work through the problems and trace the value chains--a tedious task--you will find that this book has many chapters that are profound. That's a strong word, but in my opinion an accurate one. I've applied the approach in this book on a real-life project and can attest that it works extraordinarily well - and that's the highest compliment one can pay to an author.

Building effective business systems and web applications requires an understanding of not only technology, but also the organization and the processes in which it will be implemented.

Nick Flor, a Professor of Information Systems at Carnegie Mellon's Graduate School of Industrial Administration, argues that to create high-value business web sites requires business as well as technical knowledge. He draws a distinction between a mere web site, which he says, exchanges information and a business web site, which exchanges value - it generates significant revenues and/or drastically pares expenses.

He says three skills are required is proposed for systematically molding the Web to the specific requirements of the specific business.

1. General Business Knowledge.
2. An ability to analyze and diagnose business activities.
3. An ability to design Web treatments to address those activities.

To equip Web entrepreneurs and consultants with these requisite skills, Flor organizes his book into four sections:

1. Web Business 101 - This section covers the first business skill - the big picture. This general business primer includes a discussion of Return on Investment, Net Present Value, Payback, Internal Rate of Return, production, distribution and the effects of competition.
2. Web Business Engineering - Using the knowledge acquired in the first section, the book proposes a methodology that links technical knowledge with business specific knowledge.
3. Case Studies Putting Offline Activities Online
4. Case Studies Applying Web Business Engineering to Online Activities

Stick with the book until you reach the case studies. They add value to the first two sections.

This well-written book sheds important light on web development. By focusing on the author's definition of "value", managers and development teams will avoid aping successful online companies, building instead, systems that address what companies should be doing online based on their offline activities.

I just finished reading Web Business Success and was very impressed with the detailed, practical, hands-on knowledge the book provided. The author even tells you which web host and domain name registrar she uses! The book is full of that type of useful content. It has the best description I've ever seen of the shopping cart - gateway - merchant account process. The author starts you from the beginning, guiding you through the process of planning a web site. The book covers finding a host, promoting a site, and finally eCommerce. I've taught eBusiness courses at the MBA level, and I would recommend this book to anyone who wants to start a web-based business.

Don't read this review.

I'll tell you what I think of this book, but I'm prejudiced: I know and work with Susan Daffron, one of the co-authors. The reason I'm compelled to offer a review of Web Business Success anyway is that I've watched it in the making, but have now read it in print, and it's a classic--a classic set of instructions for setting up your business on the Internet. It's told in a clear way that techies will appreciate for scope, and non-techies for clarity and common sense. And it covers the key steps to getting it right from designing your website to cultivating your market and putting together the whole e-commerce component.

Web Business Success is full of good advice and tips from a technical and content team (Daffron and Byrd) with many years of experience and case studies under their belt. Take page 35 for instance, after discussing everything from the Zen of HTML to selecting a Web designer, it goes on to advise on the practical considerations of putting your business on the Web.

But again, this is not a level playing field. I know Susan and James services better than most newcomers to their work, and will have already been favorably impressed with the professionalism, results, and style.

I've watched their new book come into being during months of the authors' diligent efforts gleaned from years of their toil and focus. So there, I'm biased. Now, disregard my caveats and buy this book. You'll learn more than one or two things about launching your business on the Web and holding your own--and better--against the challenges of web e-commerce and the competition.

I've read a lot of books about doing business online, and I've never read a better one than this -- it's well-written and packed with practical advice. I especially appreciated that it had no geek-speak, it's written in clear English.

Whether you are only now considering an Internet business or you launched one years ago, this is a handy reference of all the critical information you need. It cuts through the hype and gives you the essentials about creating a site, promoting it, and making sure you've got the proper strategy.

I was glad to see that the authors advocate a highly ethical approach to online ventures -- I agree with them that's the key to success if you're in this for the long haul.

No matter what the nature of your business, you'll do well to pick up a copy of "Web Business Success." You'll find plenty of information that you can use to understand and improve your online business.

I recently revised my Web site with a new design, content and ecommerce features. Web Business Success clarified many options I wasn't aware of and helped guide me through the maze so I could make the right choices for this stage of my ecommerce business. I especially appreciated the information on hosting, search engine optimization, and ecommerce options.

The book is very user friendly, clear and has a minimum of technical jargon. My Web site is better, was created in less time and with less expense due to the very practical support that Web Business Success provided. I recommend it to anyone who needs a Web site that is designed to support financial transactions. It is an excellent guide both for hiring others or dipping into the world of do-it-yourself Web design.

I loved this book. I rank it right up there with another book on the subject I like very much: The Web-Savvy Writer (ISBN: 0977830403). What I liked so much about this book is how it tells the authors' story of how they themselves moved their business online. One of the authors is a writer and the other is an IT professional. They earn their livelihood online for the most part and they have shared how they made the move to self-employment using their Internet connection and Web hosting.

The book cuts through most of the hype most authors write about concerning Web sites. And from page one on the authors build rapport with the reader and you learn to trust just about every word they say. Since I use Frontpage to build Web pages, and the authors advise against using it, I don't buy into all their advice. But I can see where they are coming from, even though I don't agree with their point of view. The book has the following six chapters and a glossary:

1. Introduction
2. Creating Your First Site
3. Getting Your Site Online
4. Promoting Your Site
5. Creating an eCommerce Site
6. Business Operations and Practices

I would have liked the book better if it had covered as much on graphics programs as it did on WYSIWYG Web page programs. When I first started designing and building Web sites back in 1998 I found Frontpage to be very easy to use in building sites. The hardest part learning that program was figuring out how to use it so I didn't need Frontpage Extensions on the Web servers I used. That wasn't so difficult. However, I was not very skilled at using graphics software: Image Composer, Photopaint, Paintshop, and finally Photoshop. Graphic files are VERY important when trying to make your Web site attractive to surfers. And I think it would have been nice if the authors had said just a little bit more about the subject than they did.

I also enjoyed reading that the authors self publish this book using Print on Demand (POD) technology. Somewhat recently I read a book that explains how to do that economically. If you are interested, then take a look at Aiming at Amazon (ISBN: 093849743X). All in all, this is a great book for any entrepreneur to read and devour. 5 stars!

As a very amateur web builder, I find this to be an excellent reference tool. Concise, to the point explanations are provided and I found the answer to my problem right away. Cuts to the chase without all the fluff.

I read this book in about three days. It is so clear and concise and packed with simple yet extensible examples to do just about anything a designer would want to do on a web page. It is also full of practical, pragmatic pointers that really get you to think about the goal of your site and how to acheive that goal. I was thoroughly impressed with this book - worth the money, a great reference, and a nice-paced read. You want to design web sites? No experience? Pick up this book. You been dabbling and want to improve? Pick up this book. Do you finally want to see what all the to do is with CSS? Want to stop using html the wrong way? You want to make your sites more accessible for the impaired and do it the right way? Pick up this book.

I've been doing HTML work for almost 10 years now. I currently own or manage four different web sites. Because of always changing standards regarding HTML and more recently CSS, trying to keep a web site compliant with these standards is not an easy thing. One of the more problematic issues is how certain functions are employed that seem to work on every browser out there, but suddenly a standards verification says that what is being used doesn't comply with official standards. Grrr...

Another problem is trying to get information that the average Joe can understand. More often than not, web sites that are dedicated to providing HTML and CSS information are very poorly done because they look like someone with no taste or style just threw the page together. (I'm sure that we've all seen the pathetic web sites with huge, dark letters on a black background, centered throughout the page, with needless graphics scattered about.) Other sites regarding HTML and CSS are far too technical and give a lot of details but no practical instructions, examples, or usage. The only thing to do at that point is to find a web site that does what you want to do and try to figure out what was done through that page's source code. Sometimes that alone is enough to make you want to give up.

Web Design Garage is one of the few books about HTML and CSS that actually is written for the starting web author who doesn't know where to start as well as the intermediate author who is looking to fine tune his (or, of course, her) web design skill and perhaps clean up the site a bit.

This book is divided into eighty-six separate chapters with each chapter covering a very specific topic, such as image maps, text elements, paths, forms, and so forth. This is very beneficial because you know that the whole topic deals with one subject, rather than have one larger chapter that deals with a number of topics for which you have to go searching. What's also very nice about the chapter design is that for appropriate topics the HTML chapter is followed by the equivalent chapter to do the same thing through CSS. This is a great way of letting the reader compare the two formats back-to-back for the specific goal that the reader wants to reach. This certainly beats the more commonly used method of having a larger topic dealing with a lot of HTML topics followed by another large chapter of the same number of topics in CSS, forcing to you to hunting through the chapters for comparisons or differences.

This book also contains hundreds of images, screen shots, and code examples. In a visually oriented world like the Web, being able to see how each bit of code works as well as a graphical example of the theories behind that bit of code make it easier to understand exactly what that chapter is attempting to accomplish.

The book also covers some functions that might not appeal to the beginner but would likely be considered to be of value for intermediate HTML/CSS designers. Such topics include blogs, forms, form validation, some Javascript, and even how to validate so that the code is up to W3C standards.

What's really great about this book is not that it's written in layman's terms. It's not that this book keeps the specific topics relegated to their own, individual chapters. It's not that this book contains lots of information that even experienced HTML coders might find of value. What's great about this book is that is does all of this for a list price of US$29.99, so you know that it will be available for less than that in most bookstores. This is not a large book (roughly 530 pages) but the information that it gives for the price make is a great value.

I've been doing web pages for many years and have gotten many rave reviews on their designs, non-bloated implementations, and compatibility across almost all browsers. And even I found things in this book that I've been thinking of implementing but thought that they'd be too difficult to implement. Web Design Garage has proved me to be wrong. And if I can get value out of this book, I know that just about all beginner and intermediate HTML/CSS coders will be able to get value out of it as well.

If you're looking to impress people with fancy Flash animations or other such multimedia overload, this isn't the book for you. But if you're thinking of starting your own web page or you already have a basic web page and would like to spice it up, buy this book.

marc campbell shows one the things everyone know in their subconscience about a well designed site, but does realize when designing a site.

"Web Design Garage" is a remarkably clear-headed, concisely-written and feature-rich book about contemporary web design topics. It is part of a "Garage" series of hip-looking, style-laden books published by Prentice Hall (Prentice Hall Professional Technical Reference -PH PTR) and is targeted at the "garage" level designer - small business professionals, hobbyists, and technophiles. It assumes some modest familiarity of HTML and working with Javascripts.

This is not a primer, tutorial, or concept-bound book. It is meant to provide practical guidance and solutions to the most common web design issues dealt with by web designers. Author, Marc Campbell, offers a set of 86 topics about web design problems and solutions. The format for nearly all of the 86 topics is to highlight a design issue and offer solutions using pictures, examples, and code snippets. Although a good and quick read from beginning to end, the book can be read piecemeal for information and guidance on a specific issue. One can pick and chose topics depending on interest or need.

There are no traditional chapters, but only a set of design topics of relatively short length organized into 8 general categories. Those categories include design and usability topics, layout, images, text, links, forms, and two others, - one of miscellaneous items and the last being an explanation of basic web design material. There is also an index and a short glossary of HTML, CSS, web, and graphics-related terms.

The fundamental theme of the book is that design and usability are, or should be, the same thing. Usability is paramount, of course, but the author's approach to web design emphasizes creating a "sense of place" so that good design unites pages so that they look like they belong together.

This is not an earth-shattering idea, but like most of all of the design treatments, the goal is to design pages which make it easy for visitors to use the site. Many good design virtues are virtually invisible to the casual user. There is a blend of design and usability. It's only when a design element doesn't work well that it comes to the attention of the user, and that occurrence is meant to be avoided. The author shows by example how design and usability are intertwined.

There are a handful of themes which guide the book. Admirably, the author emphasizes for every design element, a concern for accessibility. Many of the design guides refer to accessibility by screen-readers and non-graphic browsers. A second major concern is for compliance with contemporary web design standards as promulgated by the World Wide Web Consortium. Consequently, there is much emphasis on the separation of page structure from content where HTML is used for structure and CSS is used for content. A contrast of HTML and CSS formatting is highlighted in many of the chapters.

There is a large handful of sections which express HTML and CSS formatting differences on page layout, text and image positioning, and other web design elements. There is clear discussion on how to work with Javascripts and stylesheets. The emphasis is on "forward-looking" coding, i.e., clean, standards compliant, and accessibility conscious. Campbell offers an experienced designer's insights on choices to be made in design components. There is much value for both inexperienced and seasoned designers.

Each topic is richly expressed with clear and straightforward text, illustrations, screenshots, and sidebars on a variety of related matters. Throughout there are sidebars titled "FAQS" and "Geekspeak" explaining concepts or terminology for the less-knowledgable reader. Then there are those called "Tips" which usually offer an insight to practical problems, especially dealing with browser compatibility issues. There are many useful tables and charts indexing specific tag attributes, with examples. In addition and most useful are the "Toolkits" which are sample code snippets. It would have been nice to have the code snippets available for downloading from the publisher's web site (www.phptr.com/garageseries).

This is a dense volume containing all sorts of information useful for the "garage" web designer. For some reason, the depth and weight of the content is reflected in the book itself, which is remarkably heavy, weighing in at a well-produced 29 ounces.

There are many books available on basic web design, but this one is unusually clear and well-expressed. This is the type of book one keeps handy in the bookshelf next to the computer to access for quick solutions to everyday web design problems.

This is an excellent book on web security.

It is dated, but has a ton of good info nonetheless.

I've read this book twice now. Once when I first bought it and again a couple weeks ago. My reaction after the second reading was an intense desire to unplug every electronic device in my house - even the microwave - and smash them with a very large hammer.

Why, you ask? Because there is no way, I repeat, NO WAY to truly, totally and completely protect yourself from invasions to your privacy in the modern world. It almost makes me sympathize with those radical survivalist-types.

Mr. Stein clearly and concisely lays out the hazards of surfing the web, sending and receiving e-mail, and doing a number of other things on the Internet. He gives a lot of the history and background of various technologies (JavaScript, Cookies, etc.), explaining how things got the way they are now, and where they are going in the future. He further gives practical suggestions that anyone can implement to practice "safe surf".

Web Security contains content for systems administrators, web designers and lay-people alike. Better yet, these sections are cleanly separated making it easy for technical and non-technical folks to easily get to information that most interests them. Best of all, the entire book is written in English - not techno-babble - so you don't have to have a degree from MIT to understand it.

If you have been looking for a good introduction to security issues on the Internet, this book is a must-have!

Explains the basics of Web Security very well. Discusses public keys, SSL, certificates and related issues in plain English; provides meaningful figures/diagrams. Nice book to own and have handy on your bookshelf.

I am zhao ke, and I am studing at the Electric Engineering department of hunan Universtiy of China.I like this site, and I often come to this site to find any good book about computer network.Every time, I find a good book I want to get.I am very happy at this site. I hope every student come to this site to find book they want!

Before reading the book always thought that what are the ways to secure the confidential info on your web site? This book will gives you a answers to all the question. After reading the book now understands how and why? Every Project Lead plus Project Manager involved in anykind of Web development needs to have this book in their shelves.

First part of the book while describing Distributed Systems, Middleware and EAI lays strong foundation for Web Services. Second part of the book provides an extensive reporting about Web Services Architecture, related standards, service composition and BPEL. Though at the outset this book looks like serving academic purpose but it also provides the great insight of the subject to the programming community.

This book is must have which draws detailed conceptual and architectural views on Distributed Systems, EAI and Web Services.

This book is a little more expensive than most of the flashy Web Services books these days but it is well worth the money. Set in small font and not wasting pages on chapters like "History of XML and SOAP" this book is dense in content on the architecture of distributed systems, including Web Services. We get to learn about the issues of distributed transactions and the differences between conversations, coordination and orchestration. The text is precise but nevertheless easy to follow. One of the best books I have seen on Web Services architecture.

You can find a sample chapter on the author's site:
http://www.inf.ethz.ch/personal/alonso/Web-book/Chapter-5.pdf

I am using this book for a graduate level class about Web Services. I like the books approach on giving you enough background about middle-ware evolution that makes it easier to understand what Web Services are trying to accomplish. Given that the actual technology (implementation details) change so much in this area the books approach makes a lot of sense. I also found explanations to be concise and clear.

Advice: if you are looking for a hands-on how-to book about XML this is not the book to pick up. Otherwise, if you are looking for a good fundamentals book that will help you paint a big picture of Web Services this book is great!

A very nice introductory book on Web services, much different from all the others on this topic.
Excellent overview of the problematics of service oriented architectures on the Web and of their relationships with their EAI counterparts (corba,rpc,..).

If you want comprehensive high level overview of today's enterprise software landscape, this is a must-read.

One of the best books which answers the question , Why Web Services?? Unique perspective on middlewares in general.

Do not expect any code examples or details of any particular middleware.

This author's approach to the Web is one of encouraging a transfer of power; instead of following a traditional top-down business structure (i.e. in a business telling its customer base what it wants them to hear), it encourages listening to what customers want and providing that to them. On its most basic level, it is about the nuts and bolts of how to create web sites in bottom-up fashion.

Upon reading this book, I was struck by similarities between the author's propositions on web design and the economic history that is my field. Economic development has also been associated with a transfer of power away from kings, emperors, shoguns, and the church, and into the hands of merchants, farmers, and producers.

As the author proposes User's Spectacles in modules 2-3, or seeing matters from the other person's point of view, I thought of how this message is repeated in the historical movement from confrontation to negotiation and compromise. Where she calls on the designer to know the web better than the user, I recall the entrepreneurs of the Industrial Revolution in England, who had to know their customers. In module 7, where she writes of gaining the user's trust, I thought of how trade engendered trust during the period of the Enlightenment in Europe - and still does. In module 8, where she suggests organizing information from the user's point of view, I thought of how economic innovations depend on the needs of customers, not of despotic rulers. Where she speaks of the Internet as a web, I thought of the world economy as a web.

Having been surprised to find a book on web design that had so much interconnection with economic history, my mind wandered into other areas of interconnection among human beings in our vast worldwide web.

Finally, the author's conversational writing makes this book extremely easy to read.

John P. Powelson
Professor of Economics, Emeritus
University of Colorado

Many high profile commercial sites, let alone those not informed by "professional" designers, would benefit from the clarity of purpose and practical methods presented in this book. In fact, the fundamentals of user-centered design put forward so clearly here are pertinent in many other fields, too. To top it off I found the writing style clear, informative and enjoyable.
I recommend it for individual designers as well as for schools, libraries and design shops.

Finally! Someone has translated the tangled World Wide Web into something even I can understand!

Ms. Holmes has created a book that is useful, well organized, pertinent, well written, and even pleasurable to read! So many of the internet books on the market today -- even those allegedly designed for beginners -- are of little use to anyone
but the seasoned professional. The Internet is a tool everyone can use and Web Usability & Navigation gives its readers the background they need to make the most of the Web.

I loved all of the examples -- I'm the type of person who learns best by seeing others' experiences. A good story will go a lot further with me than a bunch of technical jargon and Ms. Holmes has mastered the art of telling a good story with a purpose.

When I started reading Web Usability & Navigation, I had several
preconceived ideas about what I wanted in a web page. Ms. Holmes gently guided me through a variety of other options. This book is really useful for beginners and more advanced Web site creators as well.

Caroline Thomas-Jenson, CFRE
President / CEO
United Charity Services

I think this book is "required reading" for anyone serious about designing usable websites.

I am the lead web developer for my department in an academic/scientific institution. Our scientists here have embraced the value of the Internet to market themselves and their research. Consequently, there is an effort to publish more and more of their scientific research material in an online environment as "web publications" instead of traditional hardcopy publications. But the scientists taking an active role in developing their own web pages realize that it is more to it than just knowing HTML. They have asked for books/resources to instruct them.

This book will be such a VALUABLE addition to our library!

Information is presented in a clear and straightforward manner with good writing style that does not overwhelm the beginner with technical jargon. This is a particularly poignant topic for me... I think any web developer can appreciate Holmes' observations on the "information anxiety" of website (and software) users.

I am impressed with Holmes' ability to present the "hot topics" (such as frames, plug-ins, etc.) and remain neutral. (It's so hard to find someone WITHOUT an opinion these days.) She offers a spectrum of examples with their pros and cons - allowing the reader to determine what would work best in his/her environment.

Some great features of the book:

Numerous examples!! A lot of people are visual learners (myself included) - it is easier for them to process new material if they can see the content "in action." The examples provided in the book are a refreshing break from the endless dry reading found in the typical web development book.

I really liked the Ask the Expert sidebars - I think the novice would find these sections extremely valuable. "Ask the Expert" exposes the reader to the ins and outs of professional website design: Practical solutions are offered for common and vexing usability issues by web professionals. (Why reinvent the wheel?)

I also recommend that readers spend the time doing the exercises provided in the book: the exercises will arm him/her with a good set of skills to develop usable websites.

More great features of the book:

Web Usability and Navigation: A Beginner's Guide is not just for beginners. Experienced website designers can benefit from the knowledge presented in this book as well.

Holmes has done her homework researching and collecting website usability facts and tips. Web professionals who lack the time or resources to research website usability in-depth (like me), will appreciate Web Usability and Navigation: A Beginner's Guide as a "usability cookbook."

For example: A usability checklist is provided to help novice and experienced web designers alike in making sure the most fundamental usability and navigation features are built in, or at least considered, during the design of a website.

The best thing I liked about this book: THOROUGHNESS!

Web Usability and Navigation: A Beginner's Guide is as comprehensive as it gets. Holmes takes the time to address important, yet often overlooked usability issues other web development books and guides fail to mention.

For instance, the affect different fonts (I.e., sans serif vs. serif) can make on the presentation/readability of a webpage. (Believe it or not, this has been a "hot topic" in my department for quite some time - right up there with frames and flash: that controversial!)

I think this book is "required reading" for anyone serious about designing usable websites. I am buying a copy of this book for my department.

I'll admit it, I didn't expect to learn too many new ideas from reading this book, but I was pleasantly surprised. Unlike other books I've read on web usability, Web Usability & Navigation: A Beginner's Guide actively encourages you to develop an eye for usability through the use of various projects designed to give you the opportunity to practice what you've just learnt.

As you might expect, the usual topic of web site navigation and usability are covered... but before reading, I never really considered the problems surrounding the actual use of the web. I knew about the problems of browser compatibility and I am always curious as to how my site looks on other operating systems. Until now however, the difficulties and information overload experienced by the novice Internet user were long forgotten, and I'd never even considered how I could build my site to accommodate for different learning styles.

Like other usability books, Web Usability & Navigation: A Beginner's Guide does not go into the detail of exactly how you should implement what you've just learnt, rather it gives ideas on what to look for. So if you are expecting examples of code, there aren't any. One nice addition to the book is the case studies. Sure, other books have case studies, but rather than tell you from the outset what problems there are, you are encouraged to list any usability problems for yourself.

I particularly enjoyed the module on getting traffic to a site, it provided me with some fresh insight into just how closely linked web site usability and promotion usually are. After all, part of the experience of using a site is getting to it as quickly as possible, whether you type a name in the browser or search for it in the search engines.

Overall, this is a good introduction to web usability that is very easy to read, but as with other usability books, the nature of the information makes it difficult to use as a quick reference. For those who aren't new to the topic, there are quite a few things you could learn from reading this book, although perhaps the only way you'll find gaps in your knowledge is to read the book from cover to cover.

I loved this book. It is rare to have a computer book that you can read cover to cover but this is one. It is meticulously researched and written, with good questions and exercises at the end to test what you learned. The only thing I didn't understand was why there were only answers to odd questions, but it didn't really matter. Finally there were excellent online references for future learning. This is a classic.

As a Flash beginner, I found this book to be the perfect starting point: concise, clearly written, and full of practical advice for creating basic Flash animations.

Kay writes in an accessible and engaging style, walking readers through basic Flash concepts like vector graphics, the stage and timeline metaphors, up through more advanced topics like coding interactive behaviors and working with sound. Finally, he introduces readers to the basics of Actionscript, the advanced Flash programming language used to create more complex applications.

I would wholeheartedly recommend this book for beginners like me who are interested in getting started with Flash.

The Web Wizard's Guide explains not only how to use Flash, but how to design with Flash. Tech-manual writers are notorious for leaving out context when describing a software interface, which makes learning most programs difficult. Kay's down-to-earth writing style simplifies the process. He uses practical, realistic examples to explain the concepts behind each menu command. He teaches you to know when to use Flash, and when not to use it. Read this book to learn good Flash design and keep the product manual around simply for reference.

I am a busy Art Director/Designer who, at last, is making the necessary transition from print to the web. The Web Wizard's Guide to Flash by Michael Kay has just become my most recent bible. I just love this book and can't put it down . . . it's like having your own web wizard always at your fingertips.

Michael Kay has done a great job in presenting a lot of intimidating technical information in an accessible way. The instructions are direct and clear and the language of the text is simple and friendly--not loaded with dull or confusing tech speak. The format of the book relies on well honed step-by-step technical objectives which, when applied, give fantastic results.

Best of all, I have been able to use these lessons directly in my day to day layout and design process. After working through this book, my web pages are now alive with animated motion and pizzazz, finally breaking me out of the amateur design crowd!

I highly recommend this text as a must read for any web designer or student or teacher who wants to learn and apply Flash - fast - in a painless, easy-to-read-and-use format. It should also be made more available on book store shelves in general.

as a web design instructor, i've read many books on flash and i am always looking for new reference/learning material to recommend to students. this one covers all the important topics very well. from the basic screen tour up through the nitty-gritty of actionscript, this book does a fantastic job of breaking down a difficult set of topics for a beginning flash animator. i would suggest this book to someone just starting out with the program, or for a person who's self-taught and is looking for the 'correct' way to do something. definitely a good investment.

Wow! This book equips Christians to build and enhance a web ministry. It is easy to ready and is filled with practical encouragement.

I'm involved with our church's website and I found this book a hugh blessing. I'm recommending it to leaders in our church.

If you are interested in using today's technology to minister to members and the wider community, this book has much to offer you in your efforts.

It is worth the time to read it.

I have read and truly appreciated this book. Showed it to some church leaders who are set to get themselves a copy! It is great the way you are walked through the process of setting up the web ministry and what worked and did not. In a nutshell, they say, we made these mistakes, don't make them! Must read for anyone considering a minitry website! Especially if you are in touch with the current century

This book provides a rare, behind-the-curtains look into a very successful church website ministry. It describes how they did it, what didn't work, what went well, what became too successful and died, and how you can learn from them to avoid mistakes.

Mark Stephenson has written a good book on internet ministry, as it relates to the average church website. Mark is on staff with Ginghamsburg Church in Tipp City, OH. They have an active, community oriented website built using Typo, an open source content management system that they have customized into the Web Empowered Church (WEC). The only fault I can find for this book is that it is very narrow in solutions, with the WEC pushed as the best solution to churches communicating their message on the internet. After reading the book, the slant makes sense but I hoped it would be a broader scope. Nevertheless, Mark does a good job of covering why a church should have an rocking website and has many suggestions for what should go on there. It's a very non-technical read and is approachable from any experience level. I will use it in acquainting members of our church and ministry teams to web ministry.

I've been doing church websites for over 10 years, and wish I had the benefit of the teachings and tools presented in this book when I started. Many of the things the book talks about are lessons I learned through trial and error over this period. Many other issues, such as use of a Content Management System, were technical challenges that I thought were unobtainable, but now seem very possible. I found this to be a easy read and a worthwhile use of my time. Outstanding!

Webs Of Innovation by Internet expert and global business consultant Alexander Loudon is a clearly forward-looking and progressive book about the future of business in the age of the Internet. A practical-minded approach to taking advantage of globalization and changing technology is the hallmark of this adventurous tour through the evolution of the Internet, the process of acquiring corporate venture capital, and generally gearing one's enterprise to make the most of today's changing and highly interdependent markets. Anecdotes and examples pepper this exciting and useful guide to taking charge of one's entrepreneurial destiny. Webs Of Innovation is highly recommended reading for entrepreneurs wanting to utilize the Internet and the World Wide Web in their mercantile and corporate ventures.

Whereas most management books tend to focus on US cases this book is different. Loudon uses cases from both Europe and the US. In addition to that he writes in a European clear and down to earth style. Thay way a very readable and convincing book.

Many books have been written about the importance of innovation. Think of Clayton Christensen's 'The Innovators Dilemma' or Gary Hamel's 'Leading the Revolution'. Where most of these book end with an understanding of the problem of established companies and innovation Loudon's book starts. He walks you through this problem in just one chapter and spends the rest of the seven chapters on how established companies can organize and structure for innovation. Each chapter has several questions at the end allowing you to apply the things learned to your company. A must read !

There are dozens of excellent books on this subject and Loudon has written one of the best. At a time when global initiatives continue to increase and expand as well as accelerate, it is especially significant that Loudon does not limit himself to national perspectives (such as those from the USA) which tend to exclude or subordinate all others. He carefully organizes his material within seven chapters, following an Introduction in which he observes: "There seem to be three strategies currently pursued by large companies. First, some are trying to enter webs of innovation by starting a separate -- often competitive division [e.g. Procter & Gamble and Wal-Mart]....The second strategy is mergers and acquisitions [e.g. Healtheon merged with WebMD and Ahold acquired Peapod]....The third way is venture capital." Loudon goes on to acknowledge that each of the three approaches can work "but it is critical to know which suits your company. This book will tell you." And it does.

These brief remarks correctly suggest that Loudon's book will be of greatest value to decision-makers in larger organizations; however, it can also be of substantial value to those who do business with those organizations (especially on an outsource basis) or who provide professional services to them such as financial and legal. Change remains the only constant in the contemporary marketplace. This is especially true of the technical environment within which webs of innovation are established and developed. Years ago, former president of Harvard University Derek Bok suggested that "If you think education is expensive, try ignorance." This is especially true of organizations (including the larger non-profits) now struggling to leverage their assets in the online world.

At some point during his tenure as CEO of GE, Jack Welch explained why he admires small, entrepreneurial companies:

"For one, they communicate better. Without the din and prattle of bureaucracy, people listen as well as talk; and since there are fewer of them they generally know and understand each other. Second, small companies move faster. They know the penalties for hesitation in the marketplace. Third, in small companies, with fewer layers and less camouflage, the leaders show up very clearly on the screen. Their performance and its impact are clear to everyone. And, finally, smaller companies waste less. They spend less time in endless reviews and approvals and politics and paper drills. They have fewer people; therefore they can only do the important things. Their people are free to direct their energy and attention toward the marketplace rather than fighting bureaucracy."

I include Welch's remarks for two reasons. First, they articulate the spirit of entrepreneurial innovation which Loudon insists is now absolutely essential to business success in the networked economy. Moreover, because in such a economy there are constant demands for newer and better innovations, there are simultaneously constant demands for newer and better ways to produce them. If I understand Loudon's book, these are among his most important points. They offer great encouragement to precisely the same companies which Welch admires so much and which the most innovative of larger organizations now work so hard to emulate.

Those who share my high regard for this brilliant book are urged to read Borgmann's Holding On to Reality, Nielsen's Designing Web Usability, Cairncross' recently published The Company of the Future, and Markides' All the Right Moves.

The book discusses how businesses must find new ways to innovate while maintaining the core business that is already successful. For established companies to get involved in the new technologies, they must either acquire start ups, introduce cooperatives efforts either partnering or investing in internal new departments, or uses corporate venture capital to invest in start ups.

Established companies are striving to become dotcorps via networked innovation. Loudon explains how each method works, the advantages and drawbacks, and the many reasons for doing this.

The book is well organized, easy to read and follow. Key points are emphasized with questions at the end of each chapter, which provide a guide for companies dealing with innovation with its use of shades of gray and statements of key points. Case studies from Europe and the US provide examples of the different strategies and how they work. It focuses more on problem solving than on the problems offering detailed methods for companies to organize for innovation.

While VC (venture capital) was the catch phrase of the late `90s, the authors explores the different types and ways of using VC. What companies did right. What companies did wrong.

The index lists all of the companies covered in the book to help the reader immediately find those that interest her. Boo.com's failure is mentioned, of course, as a first mover that did not become a prover. There are examples of everything including partnerships, buy-outs, corporate venture capital, B2C, B2B, and more.

While this book is aimed at companies and purports to be a road map to follow in pursuit of innovation and in preparation for what's next on the Internet, it's good reading for individuals interested in business tactics, in plotting change that keeps coming, and in investing in the companies that show the most creativity and openness to deal with the future.

Loudon reminds the reader that everything doesn't happen overnight. While the Internet has become the wave of the future, its present is no yet what it was hoped for. Sound business practices, profitability, ability to attract and keep good employees still remain watchwords for success along with creativity and innovation.