Internet Books

Those who are about to read this book need to keep in mind that in it, Robert Bly shares his thoughts about what blogs cannot do (nor be expected to do) as well as what they can do. Over the years, he has earned and deserves his reputation as a master of reasoning, reading, and writing skills...whatever the given genre may be. Among his previously published books, my own favorites are The Copywriter's Handbook, his Guide to Freelance Writing Success, and most recently, The White Paper Marketing Handbook. In his latest book, Blog Schmog, he focuses on "the strategy of using blogs as a business-building and marketing tool, explaining how your time is best bent on strategy, not fooling around with programming or design." Bly then goes on to explain, in the Introduction, that his book "is written from the point of view of a blogging skeptic and doubter, not one who has bought into the whole blogging fad without holding it up to close scrutiny... And my conclusions about blogging, unlike those of [blogging consultants, enthusiasts, and evangelists], are not always favorable; my positions on blogging are highly controversial within the blogosphere." He urges those who read this book to share their comments ideas, techniques, and/or success stories with him at rwbly@bly.com or to visit www.bly.com.

Who will derive the greatest benefit from this book? Probably, those in need of expert advice on how to start their own blog, and, those who have done so and are dissatisfied with the results thus far.

Time Out: There are significant differences between personal blogs and institutional blogs. Therefore, those who are about to launch either a personal blog or an institutional blog should first answer the six questions posed on Pages 55 & 56 in Chapter 2, "How to Start Your Own Blog." (Bly cites Elisa Camahort's Worker Bees as their source. Her Web site is workerbeesblog.blogspot.com.) Moreover, I think that those who have already launched a blog and are not satisfied with results thus far should also answer these six questions. For those with a special interest in institutional blogs, Bly provides an insightful analysis of do's and don'ts in Chapter 7. Then in Appendix E, he identifies "Business Blogs Every Blogging Newbie Should Know" and provides links to them.

To me, some of the most valuable information and counsel are found in Chapter 3, "Blogetiquette: The Rules of Blogging." He shares his responses to a number of frequently asked questions. For example:

Is "selling" a person, a company, or a product acceptable in the blogosphere?

How to treat copyrighted material in a blog?

Why are corporations afraid of blogging?

What is the "bloatosphere" and what's wrong with it? (Note: Bly cites Steven Streight, president and CEO of Streight Site Systems, as his source for much of the response provided.)

What is "ghost-blogging' and why does it occur?"

What about other types of blogs such as "simulated," "drivel," "sleazy link," "fictional persona," and "link farm?" What does Bly think of each?

Throughout his narrative, Bly inserts a series of "Rules"(also listed in Appendix B) and provides a context for each. (I highlighted each of them to expedite periodic review of them later and suggest that other readers do the same.) He concludes this chapter with Rule 8A: "To be effective marketing vehicles, blogs should be relatively free of marketing. They should contain useful content and the truth, not hype or sales talk. To violate this rule not only costs you sales and credibility, but it also incurs the disdain and wrath of the blogosphere." He makes essentially the same assertion about white papers in an earlier book, The White Paper Marketing Handbook.

In the final chapter, He shares a number of opinions whether or not blogging has a future and many of these opinions are certain to generate controversy. (Bly urges those who disagree with any of them to contact him at rwbly@bly.com. He plans to share feedback with readers of the next edition of this book.) I strongly recommend, however, that the first nine chapters be read with great care, first. I cannot think of a better way to conclude this review than to share the conclusion to Bly's book:

"So blog if you want to. If you don't like blogs, don't bother. And if you think the advice in this book is great, and you want to let me know, or if you think I don't know beans about blogging and that my advice is useless, you can certainly say so - on my blog.

"Best of luck to you in the blogosphere - and outside it!"

I just finished reading Bly's book and as a direct response writer, I found his observations on the "blog scene" to be dead on.

When blogging first starting coming up on my radar, I looked into it briefly and didn't understand the fuss people were making over it. It seemed very much like what people used to do on BBSs (I used to be a sysop of a BBS back in the late twentieth century). Anyone could access a BBS and anyone could comment on the author's writings for all the world to see. So, what do I see on blogs? Much the same thing. People read what you write, choose to comment, link to you or you link to them. Same thing, different year.

I also echo Bly's observations that many blogs are unreadable and do little to further marketing goals. Many I've read have interesting things to say, but they're written in long, unbroken blocks of text, which cause me to stop reading part way through out of boredom.

But, the main reason I don't like blogs is because of the toffee-nosed way it's being promoted. That, and I just hate the word "blog." It sounds like something a cat coughed up--which, now that I think about it, might just be an apt description for much of what passes for content out there in blogland.

Many blog evangelists talk about blogging like it's something new and revolutionary. Psh. It's old technology with a facelift! I've heard that "blogging is all about having conversations!" Someone in Bly's book said this very thing. This same guy spoke of blogging in a weird Jack Kerouac-ish way that made me want to reach for an air sickness bag. I envisioned him wearing a tie-dyed shirt, a grateful dead headband, and little John Lennon glasses--typing furiously with two fingers in some off-campus "Café Nervosa."

A great read, Bly's book. I'd recommend it to anyone contemplating blogging so that they can avoid the hype and not be taken in by dewy-eyed blog-angelists.

I enjoyed reading this book. It confirmed what I already knew about blogs and blogging. I highly recommend anyone interested in exploiting blogs for financial gain get a copy of this book and read it.

The overall message of the book is that blogs help increase a marketing-focused Web site get favorably ranked with search engines. Therefore, indirectly they help in marketing. But blogs are not a marketing tool in and of themselves unless one treats article writing as a marketing tool.

Building Web sites has always been pretty easy. And blogs are Web sites. What has always been somewhat hard is designing a Web site and filling it with content so visitors to the Web site will be inclined to buy a certain product or service. Since blogs by definition are not seriously researched or planned, their ability to convince visitors to buy is limited. And, as a result, their marketing value is not that great. However, Web sites do not exist in a vacume. They rely to some extent on getting traffic from search engines on the Web. And blog entries help in a few ways with getting a Web site some traffic. First, they provide content in a Web site that search engines index. At least this is the case when the blog entries are stored on Web pages within the blogger's main Web site for marketing purposes. Second, blogs are possible "hit pages" surfers will click through to when trying to find information. Such pages will then direct the surfers to "marketing pages" in the blogger's main Web site set up for marketing purposes. And third, if the blogs are freestanding, then they can provide external links directing Web surfers to the blogger's main Web site which has marketing umf. Search engines rank a Web site more favorably when other Web sites direct traffic its way.

The book also points out that the best blogs from a business' standpoint are "topical blogs." And the businesses that usually benefit are service oriented (as compared to retail oriented). For example, a consultant who counsels small business owners might have a blog that only includes entries about small business. A life coach might have a blog that only includes entries regarding life coaching issues. Or a bankruptcy attorney might have a blog that only includes entries regarding Chapter 7 personal bankruptcies. The blogs will probably help boost surfer traffic to their main Web sites, but they will also help build credibility for their respective services. Assuming the blogs have accurate and timely content, then the bloggers arguably will be viewed as "experts" even though they haven't gone through the hassle of getting a book published or passed some professional exam.

But there are many blogs out there that are not topical, are not accurate and timely, and don't really say anything worth reading. Those are the blogs that the author says are not worth producing. And I agree. 5 stars!

Finally a business book that is unpretentious. Blog Schmog is not one of those books that takes one good idea and then tries to stretch it beyond its boundaries just to get a specified page count.

Bob Bly is a direct mail copywriter and by his own admission does not buy into the blogosphere hype. But he decided to delve into the world of blogging and find out what it was all about (probably so he could write a book). The fact that Bly is not a blogging expert is exactly what makes this book valuable to someone thinking of starting a blog.

This book gives you an unbiased view of starting a blog from scratch and leaves out the sales pitch you would get from a blogging guru trying to sell you the latest patented system for starting a blog.

BS is short on technical advice but does give you resources and plenty of website addresses to get you started. What you will get out of this book is why you should start a blog (if you should) and what is the most effective way to write a blog. If you are already a seasoned blogger, this book is probably not for you.

If you are thinking of starting a blog, or just trying to get more comfortable writing one, I recommend this book. You won't be an expert after you read it, but you will have a better perspective of blogging.

Robert Bly's BLOG SCHMOG is a balanced, openly honest, "no pie-in-the-sky" assessment of the craze which has swept across the internet, namely blogging. In short, the book's subtitle "The truth about what blogs can and can't do for your business" tells the buyer exactly what to expect if they buy and read this book. In fact, that is exactly why I purchased this book because I am on the cusp of setting up my own blog. I was not disappointed.

In conceptualizing and framing his book BLOG SCHMOG, Robert Bly has targeted a wide audience: new bloggers, blog enthusiasts thinking about designing and launching their own blog, and internet surfers who have been blogging for awhile.

BLOG SCHMOG is a three-tier crash course in how to realistically analyze blogging application and effectiveness, how to measure the effect of blogging on current marketing and media trends, and how to create your own effective blog that will lure in readers and participants. The back matter or appendices of BLOG SCHMOG contain invaluable information: detailed notes from each chapter, blogosphere rules & etiquette, a comprehensive list of blogging books & guides, blogging consultants with their emails and phone numbers, blog software, blog search engines, a litany of successful business blogs covering an array of topics, and a glossary of blogging terms so the newbie does not remain a newbie.
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A word to the wise should be the mantra for this book. In other words, underscoring all of the above is a golden thread that runs through his book, namely, do not miscalculate or overestimate the effect that your blog will have on your business. Do not live in the fantasy world of blog. Be very clear about what your blog can do for you, in terms of a return on your investment ROI, whether it is financial, advertising, or just broadening your reputation via the web. Your ROI is always a balance between weekly time invested in your blog versus what do you get in return for giving up that time. What Robert Bly makes clear in BLOG SCHMOG is that blogging is a new phenomenon whose long-term effects are yet to be measured in the commercial marketplace. He does cite instances where bloggers have influenced politics; they have fanned the flames of a sweeping news story; and, through the mainstream media, blog designers and analysts have attempted to alter the path of the meandering river of public perception.

All-in-all, though some critics view Robert Bly's perspective and tone more akin to a parent who negatively discourages his child by undercutting his child's goals, I found Robert Bly's BLOG SCHMOG to be an informed primer that encourages the newbie blogger by giving him all the tools he will need to succeed, but Bly does so with words of caution. BLOG SCHMOG reads with experience and careful consideration. In short, it informs. As a writer and businessman, Robert Bly blends his knowledge of writing, marketing, advertising and persuasion into a most pleasing and rewarding work. BLOG SCHMOG is worth every penny.

John M. Weiskopf
Author, The Ascendancy
[...]

This book is essentially an overview of the development and evolution of the Internet, ending with the browser war between Netscape and Microsoft. It was initially published in the UK in 1999, then in the US in 2000. There is some discussion of the intellectual backstories such as Norbert Wiener's cybernetics and JCR Licklider's ideas on interactive computing, but the book is mainly about the birth and growth of the Net. This book lacks detail - and is in that sense superficial - but it works well as the general overview the author meant it to be.

What does the Internet mean for the future? An answer partially depends upon an analysis of the past, and John Naughton's Brief History of the Future is the first book to cover the entire history of the Internet's development, from those who first thought of it in the 1940s to the scientists and engineers who brought it to life. Anecdotes blend with history to provide an intriguing blend of personal and scientific observation.

Reads like a sci-fi novel while providing a solid understanding of how and why the Internet works. At times the detail is almost overdone but this only adds to the credibility of the author. I started with a Timex Sinclair computer and have lived through the period covered in this book without really understanding just what made the internet work. Now I know!

Next time you take a transcontinental flight to a technical conference, skip the airline movie and just read this wonderful book cover to cover. I wish history class in high school had been this much fun. Naughton has written the definitive history of the Internet so far. For example, when the Pentagon asked AT&T to build an early prototype of the Internet for them, AT&T pooh-poohed packet switching as a worthless idea concocted by some young whippersnapper (Paul Baran of the Rand Corp.) who knew nothing about proper telephone engineering. The book is full of anecdotes and funny stories. Great reading for old fogies and young fogies alike.

I've worked in the software industry for twenty years, and now I finally have an entertaining, enjoyable book to give to friends and family who don't really understand what I do all day. If you've ever struggled to explain how the internet works, or why anybody would use it. This is the book. I gave a copy to my 77 year old flight instructor, he loved it.

Business Process Change provides a very clear and comprehensive discussion of the methodologies surrounding successful business process management. This has become my new guide for developing a BPM Group within our organization. I very much look forward to more writings by Paul Harmon.

This is about the best Business Process book I have read so far. I worked in a IT transformation for a big Telecommunications company which entailed adopting a new approach to Business Process and Operational Process Development and I found this book very useful. This book with the book Business Process Management - Practical Guide to Successful Implementation provided me with most of the knowledge needed.

I have been leading business process management projects and working in the BPM space since the late 1990's. I found this book to be as complete and well written as any reference could hope to be.

From my perspective, this book does for BPM what Harold Kerzner's books do for project management - set the standard for others to follow.

I think this is the best book that I have seen that allows an organization to consider business process at the enterprise and department level. I have been engaged in business process management in the government for years, trying to define the processes, trying to communicate them, trying to improve them. This is by far the best treatment and guide I have seen. This is what I have been looking for and couldn't find.

In 2004, I worked in a business unit at my company that had experienced a period of declining performance. Our senior management felt that one of the causes was work processes that had become cumbersome and inefficient over the years. I was asked to sponsor a process improvement initiative to try to simplify and streamline how we did work. I didn't know where to start, so I went on a crash course to learn everything I could about improving business processes. I read some great books by Geary Rummler, Roger Burlton, Michael Hammer, and many others. I learned about things like process modeling, process redesign, process improvement, process automation, BPM tools, swimlanes, value chains, CMMI, process owners, Six Sigma, Lean, process architectures--and the role of IT in enabling all of this.

This intense study provided me with a valuable foundation of knowledge, but I still didn't know how pull all of the pieces together. Organizations are extremely complex systems. To improve performance, which approaches work best under which situations? Which tools to use? What skills are needed to improve and redesign processes? What's appropriate, and what's not?

In early 2005, I discovered Business Process Change, First Edition, by Paul Harmon. This book provided me with the big picture perspective of the BPM world that I sorely needed. It helped me to ask the right questions and to structure our process improvement plans more effectively. The issues we have been addressing require long term solutions, and this work continues today. But, we are building an infrastructure that will integrate people and technology into our process change initiatives to ensure the sustainability of our efforts and results.

The First Edition not only helped me organize a more effective process improvement strategy in our business unit, but I also consider the knowledge and perspective gained to be a significant factor in my being selected to lead our relatively new Center for Process Excellence (CPE), a central BPM group located in our corporate offices. The mission of our CPE is to promote a process-based culture throughout our company. We currently lead process improvement and redesign projects to solve specific business problems, and we have begun to develop process modeling skills in our lines of business. We are now focusing on establishing an enterprise business process architecture for our organization and securing executive support for large-scale business transformation.

Thankfully, I now have the Second Edition to consult as we continue on our process journey and take our work to even higher, more ambitious levels. I bought my copy two weeks ago, and while I haven't read it cover-to-cover yet, I have read enough to know that this is not the First Edition with just some cosmetic changes. It is a complete overhaul. It reflects the newest and best thinking in business process change and management today. Like the First Edition, it is a surprisingly clear, practical and useful guide. That's the bottom line for me--what works and how can I use it.

If there was ever a must read book for business process change professionals, this is it.

Following a concise and accurate history of the markets last 2-3 years and the possible developments that may effect participants in the markets.

This book is worth a read, by anyone interested in the markets.

I'm only sorry that I think the political aspects of these changes not happening is not addressed.

Patrick Young looks into his magic eight ball and reveals what the future holds for the financial markets. Very radical and probably very acurate. A must read for those traditional brokers who are contemplating a second house in the Hamptons

As the cover of this book says: Liquidity! Accessibility! Transparency!

The authors take a European perspective to challenge the traditional way that financial markets have operated in the United States and elsewhere. They point out, correctly I think, that the revolution is here. Fully automated markets now do the bulk of the worldwide futures trading. For example the Chicago Board of Trade was overtaken in futures volume by the fully automated German-Swiss EUREX in Frankfurt in 1998. London was charging from behind to take a big piece of the automated futures business as well. Automated trading experiments are going on in a number of other places, as well.

The vision the authors have is captured by a quote from Ludwig von Mises: "Economic history is the story of the gradual extension of the economic community beyond its original limits of the single household to embrace the nation and the world."

This vision is essentially of convergence into one global market, with one clearinghouse, and one regulator to do everything. The need to get costs down will require that convergence as the ultimate solution. How imminent this vision is has to be a guess (the authors convey the vision in the form of a dream), but the stories in the book show how often the complacent, traditional view has been wrong. The authors are good at pointing out the speed bumps that will delay progress, and outline good ideas for better and faster implementation.

But they are definitely tolling the bell in the near future for face-to-face selling. "In the future there will only be electronic traders." They also see a rise of small traders, small banks (doing direct placements of IPOs over the Internet with traders without underwriting syndicates), and greatly squeezed paychecks for traditional investment banking and trading activities.

I found the book to be consistent with my own vision. I was still left with the question of why the transition has not been a faster one. Financial markets should be converging at a much faster rate, if one looks only at the technology and the use of the Internet. Which aspects of human stalls are the worst delayers? Probably the tradition and bureaucratic stalls, because the existing markets and regulators are very slow to see new opportunity. Consider how recently fixed trading commissions disappeared. Those should have been gone in the Roaring Twenties.

If you want good detailed information on the state of the electronic market revolution, this book is essential reading. If you own a seat on an exchange, your pocketbook requires immediate attention.

There is an excellent section on how to prepare for the transition, and another one on the dangers to be cautious of.

Good look in building your wealth faster through more efficient markets!

In reading the book, there are many things that would scare traditionalists in our business. The rules are changing, and unless we adapt as traders and exchanges, we will be doomed. As I have discussions with other board members, and other floor traders, some intuitively understand the coming electronic age. Others pass it off as a purely European phenomena. "It won't happpen here.", is a phrase I hear every day. Brokers and traders see that the computerized competitors are having a tough time gaining a foothold in the American futures market. They rest thinking that their future is secure, and that maybe their margins will be squeezed a little. The revolution has only begun. While some of the positions the book posits seem outlandish, Columbus was seen as outlandish in 1492 too. This is a must read for any person associated with floor trading or an exchange. This also makes good reading for anyone involved in government regulation. Barriers are being broken down. Borders set by politics are not relevant to the sea change taking place in the financial marketplace. The U.S. is the titan of investment capital today, but a government that shackles the growth of the marketplace due to over regulation, is doomed to see all that capital leave for less regulated environs. I am on the Board of Directors at the Chicago Mercantile Exchange, so I speak from experience. The revolution has begun, and we are trying to embrace it.

Building on the monthly news and insight from Patrick Young's ADTrading.com newsletter, Patrick Young and Thomas Theys have put together a concise history of recent developments in capital markets, especially the futures markets, and the steady advance of electronic trading. As a longtime reader of the newsletter I have been exposed to most of these ideas on a monthly basis; as an industry executive I have watched the events unfold day by day. Nevertheless, this compilation provides fresh insight into Capital Markets trends.

I recommend this book to anyone interested in an overview of the recent history of the futures, equity and FX markets and a plausible view where the markets are heading.

I would also recommend Capital Markets Revolution to industry insiders who are well aware of the events and ideas discussed, as they can benefit from the framework and view of the future into which current events are placed.

I bought this book for general project evaluation purposes, for a project that I was called in on that was in trouble.

Well worth the read - a lot of it is just good common sense, straightforward project management process, but it provided a great roadmap for validation of my plan to put the project back on track.

Definitely would recommend it - it's an easy read; I finished it in under 5 hours on the flight out, complete with note-taking. Kudos to E.M. Brennatan for writing this in a straightforward fashion.

It is a law of nature, grouped under the general name of entropy, that it is easy to mess things up and very hard to straighten them out. In fact, it is the natural state of nature to tend towards increasing disorder. This law also applies to software projects, since they are naturally very complicated entities; they easily reach a point where difficulties compound to the point of dysfunction. The author calls this state a catastrophe, although in my opinion that is an overstatement.
A catastrophe is a major disaster, far beyond what most software development projects actually are. Granted, there are problems, but most of the situations described in this book are ones that can be recovered from with more effective planning and focused execution. The author puts forward a ten-step plan for disentanglement:

1) Stop the project - not permanently, just long enough to examine the project in detail before things get worse.
2) Assign an evaluator - a disinterested party is assigned to perform an honest and unbiased appraisal of the project and what is going wrong.
3) Evaluate the project - the evaluator takes the lead in doing a complete dissection of all aspects of the project, what is being done right and what is going wrong.
4) Evaluate the team - examine the people working on the project and determine if all are suited to their jobs and if all are performing at the appropriate level.
5) Define minimum goals - determine what is considered to be the minimum level of achievement that will be considered a success.
6) Determine if the minimum goals can be achieved - if the minimal level of success is not possible, then the decision must be made to terminate the project.
7) Rebuild the team - this step has two basic components. Personnel changes if necessary and reinvigorating those who are going to remain part of the team. One of the greatest tasks is to overcome the defeatist mindset.
8) Risk analysis - attempt to identify all possible risks and assign a reasonable probability of occurrence to all of them.
9) Revise the plan - as circumstances change, modify the plan to reflect the different conditions.
10) Create an early warning system that will flag the appearance of problems when they are not yet serious.

These ten steps are each the topic of a chapter. Exercises for further practice are included at the end of each chapter, although no solutions are given.
I enjoyed the book; it contains a lot of sound advice on how to right a rudderless software project. Most of the advice will work only on a project that is not yet seriously out of control. Quite frankly I don't believe that a ten-step plan like this is powerful enough to get the most dysfunctional death marches back to a point of potential profit. Therefore, while I believe that the advice is sound, it is limited in scale, where the measurement is of the level of dysfunction in the project. On that basis, I can recommend the book.

Catastrophe Disentanglement : Getting Software Projects Back on Track teaches the kind of skills you hope you never have to use. It's something like taking a CPR class for project management. You hope you never have to administer CPR in real life, but when you do get put in that position, you're really glad you have that training to fall back on. That clear, logical list of steps can mean the difference between life and death. In the world of project management, the skills taught in this book can save projects and careers.

This book differs from traditional project management books in that it focuses on corrective rather than preventive measures. The author teaches two critical things. First, he presents a set of criteria used to recognize a project that is in need of rescue. This is an important step! Once a project is identified as seriously out of control, you can apply the steps presented in this book to bring it back on track and guide it to a successful completion. This book will give you the reasoning and courage necessary to make hard decisions.

Table of Contents
Chapter 1 An Introduction to Catastrophe Disentanglement
Chapter 2 When Is a Project a Catastrophe?
Chapter 3 Step 1--Stop
Chapter 4 Step 2--Assign an Evaluator
Chapter 5 Step 3--Evaluate the Project
Chapter 6 Step 4--Evaluate the Team
Chapter 7 Step 5--Define Minimum Goals
Chapter 8 Step 6--Can Minimum Goals Be Achieved?
Chapter 9 Step 7--Rebuild the Team
Chapter 10 Step 8--Risk Analysis
Chapter 11 Step 9--Revise the Plan
Chapter 12 Step 10--Create an Early Warning System
Chapter 13 Epilogue: Putting the Final Pieces in Place

I would recommend this book to anyone involved in software projects.

Good book, good subject, well covered. The book builds an organized process around the rescue of a failed (or failing) software project. The steps are easy to read and understand, and seem well thought out. Some good methods for identifying projects headed for serious trouble. Also, some useful guidance on how to handle political (not just technical) problems. Obviously, the result of significant experience. Well recommended.

There are plenty of books that try to help you keep your project on track. But what happens when you are sitting on a catastrophe and you don't know how to salvage it? E. M. Bennatan fills a necessary niche with the book Catastrophe Disentanglement : Getting Software Projects Back on Track.

Contents: An Introduction To Catastrophe Disentanglement; When Is A Project A Catastrophe?; Step 1 - Stop; Step 2 - Assign An Evaluator; Step 3 - Evaluate The Project; Step 4 - Evaluate The Team; Step 5 - Define Minimum Goals; Step 6 - Can Minimum Goals Be Achieved?; Step 7 - Rebuild The Team; Step 8 - Risk Analysis; Step 9 - Revise The Plan; Step 10 - Create An Early Warning System; Epilogue - Putting The Final Pieces In Place; References; Glossary; About The Author; Index

If you're in IT for any length of time, you'll be part of a project that is massively over budget or late. Rather than just continue the death by 1000 cuts or a quick mercy killing, Bennatan presents a ten step process that allows an organization to take a (hopefully) objective look at the project and decide what can possibly be saved from it. I was impressed that it wasn't a long drawn-out procedure either. The plan calls for an evaluator (or a small team for huge projects) to come in and quickly assess the environment... what's been done, the climate of the team, and what could be redefined as a "minimum system". At the end of this process, the organization should be able to either kill it off with the knowledge that it can't be saved, or continue on with a redefined set of deliverables that are achievable. It won't be everything that was originally wanted, but it will be more than you'd get by letting it die. I was also impressed with the "What Can Go Wrong (And What To Do About It)" section in each step. He doesn't present this as some cut and dried panacea that will flow smoothly every time. It may not be an easy task, but the book will give you the help you need to make it all work.

Definitely a book that is worthy to be on every IT project manager's bookshelf, as you *will* need it some day...

This book is good for Call Mananger version 4.0+, but the latest IPT guide is probably Implementing Cisco Unified Communications Manager, Part 1 from May 2008. It covers Unified Call Manager version 6.0+, so be sure which version you need.

This is one of the best books, easy to read and understand. There are questions at the end of each chapter (which are short and to the point) that help you test yourself on what you learned.

As a technical instructor I have used this book for class lecture. This book has great organization, and coverage of the material. I reccomend this book to anyone looking for study material for CIPT.

This is the best Ciscopress book that I have read, and I have read a few. It explains everything very nicely from designing to implementing VOIP network, Cisco CallManager to handsets. I read this book and was then able to successfully implement VOIP/IPTEL network for the company I worked for. 100% worth the buy.

This book is first a general introduction to voice over internet protocol (VOIP) and to the specifics of the Cisco approach. The basic concept is simple, send your voice communications over the internet using packet switching is a lot cheaper than the traditional Bell system approach of circuit switching where your circuit is vastly underused.

Cisco has put their products together into a product line around their Cisco Unified CallManager product, a part of the Cisco direction called AVVID: Architecture for Voice, Video, and Integrated Data.

While this book has the obvious goal of getting you to pass the Cisco IP Telephony (CIPT - 642-444) exam, it goes beyond what most 'exam cram' books do and will make you much more knowledgable about actually working with the equipment and software. The book gives you a complete background rather than just a list of questions and canned answers.

Good information about creating an auction ad (including sample templates) and interacting with buyers and sellers. Another plus: she presents an impressive list of smaller, specialized auction sites by category.

She went into a bit too much detail about necessary hardware (computer, modem, etc.) as almost all her readers are probably already online. Also, as with any book written about a Net-related topic, some parts of it were out-of-date before it hit the shelves. For example, she reviews the auction site "Up4Sale" which is no longer in business.

Overall, a worthwhile read for those serious about buying and selling at online auctions.

I've read every word in this book and highly recommend it as an clear explanation of the how-to's of ethical buying and selling via online auctions.

Personally, as a seller on various online auctions, I found the html info and templates explained in the back of the book to be most helpful!

I read the previous reviews of this book and I had to give my input - the more information, the better. Unfortunately, some data does go out of date. This book should be read before going to an online auction, while your in the middle of the auction, and after it's completion. There are lot's of examples (what I like) and how to's. If there's a problem with an auction, the author tries to assist you with other's examples. This an excellent "cookbook" for online auctions.

I found this book to contain the best and most conscise information on how to host an online auction. From start to finish, Nancy Hix guides you through every step with ease. Her advice is very easy to understand and follow. Being new to the whole internet auction experience, this book anwered numerous questions and enabled me to glide through auction sites very quickly. Her detailed descriptions of exactly how to host your own auction proved invaluable. If you are interested in learning about Online Auctions sites, or hosting your own auction, this book will get you started with confidence.

I had had already read two "online auctions made easy" type books before I bought this one. The others covered a lot of the basics but did not deal with HTML. I wanted to add "class" to my auctions and HTML was what I thought I needed and was confused on why these other books did not even mention the issue--I thought maybe it was too complicated??? Then I came across this book, it provided an extremely clear and easy walk through of the HTML language. There are even a few templates that I was able to examine and then adapted one for my own use. If a simple introduction to HTML is what you are after look no further...

Computer Secrets I Taught My Mom by computer and information technology expert Michael Shannon is an informed and informative introduction to the world of computers and the internet. Deftly guiding readers from novice status to develop master operator skills, Computer Secrets I Taught My Mom offers a complete lesson plan that begins with selecting just the right computer for you, and then goes on to reveal the secrets of effectively using a personal computer including what software to use, how to save significant money with careful selection of hardware and software, everything you need to know about getting online and using the internet to its fullest capacity, how to send e-mail, how to web surf and finding free information on any subject or for any purpose, how to prevent common problems and how to fix them when they inevitably occur with key stroke simplicity, how pressing two keys can fix any error or mistake, how to protect the computer from the latest hi-tech spyware, adware, spam, and hackers, Enhanced with the inclusion of an in-depth analysis of Microsoft's newest operating system, Windows XP, Computer Secrets I Taught My Mom is very highly recommended for anyone of any age needing a "first time" introduction to using the computer to take advantage of the limitless possibilities that modern computing and internet usage have to offer.

Michael Shannon knows what he's talking about, and his book is a gem worth having. He's compiled a considerable store of general computing knowledge and presented it in an easy to read & understand format. Great for beginners and full of good tips for the more advanced user. This book is worth every penny to anyone who has ever touched a PC.

Michael takes the reader on a journey of getting to know the PC. He recognizes his audience and speaks their language without talking down to them. Many people are intimidated by their computers and Michael helps them realize how easy a PC can be to use.

Keep up the great writing.

Mr Shannon wrote an excellent book with many computer secrets. This book is not boring as many of the type are. He interlaces knowledge with humor. I would recomend this book to even expert PC users, just for the clues they may not know.

I originally bought it for my mother in-law when a recent career change required that she use a PC and the MS Office Suite. When she started the new job I was getting almost daily calls with questions about very basic PC functionality. I spent some time thumbing through the book as soon as I got it and was amazed at what I didn't know (being a pretty savvy, long time, PC user). I ended up reading almost every section completely before passing it along to it's intended recipient. I liked the fact that it was written in plain English and addressed the real world, everyday, issues. Perfect for the beginner PC user and a great resource for anyone who use a PC daily - the tips and tricks that Shannon covers are easily worth the cost of the book!
I still get a call from the mother in-law once in a while but I am amazed at how quickly she is learning. Almost every time I see her she mentions something about what she read in the book and thanks me for buying it for her.

It matters not your station in life. Whether you are a business professional, working journalist, high school or college student or simply a concerned citizen we are all looking for ways to better inform ourselves about the pressing issues of our time. There is so much information available on the internet but I suspect that most of us rely on just a handful of websites to keep us abreast of just what is going on.
This is why I found James F. Broderick and Darren W. Miller's new book "Consider The Source" to be so exciting. What we have here are critical reviews of 100 of the most important and influential news and information sites on the web. In my view there is hardly a person out there who would not benefit from perusing this book.
What Broderick and Miller offer in "Consider The Source" is a treasure trove of useful material about how to best access information on the web. Just to give you an idea, the authors review websites covering news, sports, entertainment, science, medicine and more. They critique each website for design, content and accessabilty and are careful note any bias they might discover. Obviously, many of these sites have a point of view and the authors deem it important that their readers understand this.
Happily, Broderick and Miller do not limit themselves to sites that originate in the United States only. "Consider The Source" offers reviews on news and information sites from Britain, India, France, Australia,Ireland and even Asia and Africa. In addition, you will see reviews of various U.S. government websites such as the Library of Congress, CIA, FBI and NASA. Some absolutely fascinating stuff there! In the list of 100 websites, the reader will find the familiar as well as a number of hidden gems they have probably never even heard of. Of this group I might recommend to you a site called The Onion. Hilarious!
As I read "Consider The Source" I jotted down the sites I would be interested in bookmarking. Not surprisingly, I came up with a list of more than two dozen. The fact is that I had never even heard of many of these sites. Still others were websites I had never even accessed before.
"Consider The Source" is written in clear, concise language that just about everyone can understand. Not a lot of jargon here! Reading this book is absolutely time well spent! I would not be surprised that if the authors chose to issue updated versions of the book from time to time. I highly recommend "Consider The Source" to everyone!

Consider the Source provides clarity among the internet chaos for readers like myself who depend on the Web for news. This book provides a "yellow brick road" leading to an honest evaluation of news and information sites on the web. Miller and Broderick have given readers an invaluable guide to the most accurate internet news sites.

Where can you get the news you need, and how can you keep up with it? A professor of journalism and a working reporter combine forces to produce a critical A-Z guide to the best - and worse - news information sites on the web, offering 100 critical reviews paired with a 5-star rating system. From learning the motives and bias behind different sites to considering alternative sites and news press and how they operate differently from mainstream media, CONSIDER THE SOURCE: A CRITICAL GUIDE TO 100 PROMINENT NEWS AND INFORMATION SITES ON THE WEB is a pick for both college-level collections strong in media studies and general-interest lending libraries alike.

Diane C. Donovan
California Bookwatch

This is the first book I have ever seen that gives the public direction on which news sites to visit. The Web has created content overload, but who to trust and who to devote limited time too? That is what this book has done. And it is not a boring look at Web sites, but instead brings each site to life and goes in depth on how they operate. I love the ranking system and especially was interested to see that many sites I never considered before were ranked so highly.

I can see why this book is promoted to students, journalists, PR professionals, and news hounds - but I'm none of the above and still found this book a great find! I, like most people, find myself going to the same sites over and over and was looking for something to expand my Internet reading list. There were dozens of sites that I had never heard of and have now been placed on my Favs list. Definitely got my money's worth on this one!

I'm a graphic design student, and a recent assignment forced me to design for the web, something I had never done before. when gathering information on web design I came across Lynda's book at a local bookstore and finally there was a book written by an idiot for idiot's, it's very easy to understand and without the jargon that plaques most of the books on the subject. Unlike many computer books it lasts, I can still come back to it many months after I bought it and look up things that I didn't notice before. It's filled with useful information and is a MUST-GET for every designer. The only drawback for non-designers is that you're expected to know your way around professional software like Photoshop and illustrator, but how much can ask from one book?

This is definitely a must read for anyone who is beyond the basics of HTML and struggling with photoshop and illustrator to make professional looking web graphics.

I didn't like the other Lynda Weinman books as much, but they are unique in the field.

If you like this book try "Creating Killer Websites" next.

Any graphic designer who is serious about building web graphics should add this book to their library. The book is chock full of useful hints, tricks, and how-tos. Lynda Weinman wrote this book with the designer in mind. There is no tedious HTML coding - although there are lots of HTML examples. I find myself referring back to "Designing Web Graphics" regularly when designing web sites. Thanks Lynda.

I don't care how much you know, you don't know enough when it comes to web graphics. Ten minutes browsing some sites should make that clear. This is a full color throughout book. What idiot would produce a book about web graphics in Black and White, but that's just what Lynda's publisher almost made her do. She refused to do the book unless it was full color and they backed down. She puts that same commitment to sound ideas into the content of the book and it has revolutionized how these kinds of books get published. Now there are a bunch of them, and surprise surprise they are also all color. This one is still the best because Lynda's has got tons of first hand experience in the field, (not just a bunch of theory) and she explains things in a clear concise way. Do you know about transparency? It's here Do you know about optimizing for different browsers? It's here. Do you know how to cut the size of your graphic way way down without loosing detail? It's in here. Do you know how to create tiled backgrounds that download super fast? Get the book. Do you know what the differences between Mac and PC color pallettes are? I went from "Where's the "ON" button?" to making a living at this because of the beauty of this book. You need this book, and no I don't know Lynda and I don't get any money for this. I'm just thrilled when someone writes exactly the book that I would have written if I had known how.