Internet Books

Future Prospect provides immense insights on the shape of the future of e-business that will be of great value to technologists and business leaders seeking to understand and take advantage of the mega strategies taking place in the market space. Books like Future Prospect come along too infrequently, but when they do, the power of human creation is unleashed, transforming our business landscape. Future Prospect is the most talked about book in the current era.

Future Prospect raises the bar for any professional involved in business performance and development. This book clearly explains the core concepts and strategies underlying in any business and advances the business activities and processes to world-class level. And it provides how-here-and-now you can make enormous impact on your business results.

The first book to explore the impact of ebusiness in any business for any one aspiring to reach world-class status by guiding the readers to the changes that are taking place now, and an intriguing look into the future of business.

Future Prospect has served us as an irreplaceable map to chart our ebusiness visions and strategies and to drive our company to be number one.

Penetrating through the swirling mist of high-tech business scenarios with vision and simplicity, Future Prospect offers the vital tools to configure your business for tomorrow's prospects. It offers executives and analysts with a roadmap and agenda they need to advance their carriers.

As it was written near 2000, a chapter or two suffer from obsolescence already, but the excellence of the rest of the content make it very forgivable.

Adamsky has produced a superb guide to the Hiring Process that is of great interest to Executives, Recruiters and Job seekers alike. The book is applicable to a wide range of industries well beyond the IT industry.

The book provides a great deal of actionable ideas that you can put into place now to improve your hiring practices, land the best candidates, and keep them as satisfied productive employees. Similarly, the book helps potential applicants better understand the hiring process and get inside the mind of hiring managers. It also contains a plethora of valuable and interesting ideas and commentary on the HR landscape. Truly an enjoyable and informative read !

As the MIS Director for a large educational institution, I have felt the impacts, first-hand, of recruiting and retaining top IT professionals in a tight job market. Yet there is clearly a methodical approach that can be followed to target the "right" employees and, once hired, ensure that they remain happy and content within your organization.

This book does an excellent job of outlining that process in a simple, easy-to-follow, step-by-step approach. The author not only covers all aspects of the hiring process but also reminds us of best practices that we too often (and too easily) forget to ensure success once we bring top players on board.

This book was pertinent and informative. I intend to pass it around to all of the managers on my staff.

I didn't actually buy this book but won it as a door prize at an industry trade show. I tossed it in my briefcase and didn't give it much thought to it until I was stuck in an airport on my return trip home. Although I don't hire a great number of "information technologists", the book was filled with excellent advice for any manager. His advice applies to the dynamics of locating, interviewing, hiring and retaining exceptional individuals. I like to underline when I read, and when I finished the book I realized I had underlined just about everything! Don't let the title throw you off because this is an excellent resource that truly cuts across all industries. He has his hand on the pulse of human nature, and an incredible insight into those people who understand how (technically) the world works.

I have already given a copy to a friend that owns a small company and has found it a challenge to find and retain good people. If my friend follows the program outlined in the book I am sure he will see the results. One thing I really liked about Adamsky's writing style is that it's light on philosophy and academic drivel and packed solid with the experiences of someone who has obviously been in the trenches.

I feel better prepared to operate in today's challenging job market after reading this book.

As an IT professional I have had occasion to be on both sides of the interview desk. This book clarified and reinforced many of the beliefs that I formed from these experiences. However, I derived an even greater benefit from those sections that challenged my preconceptions. Mr. Adamsky's use of logic, examples, and self-deprecating humor helped me to see things from a different viewpoint. I am confident that a company can only benefit from the encorporation of his strategies.

Fun and easy to read book that provides so many ideas for planning and partying cheaply! Great find!

This is a masterpiece on how to really save money on your wedding. This book is packed full of solid advice on how to make up an 80% discount on normal retail prices. Sarah and Dan have written a wedding book that you would expect to pay two, three, even four times the amount - you should have no hesitation in purchasing "How to Buy Everything for Your Wedding on eBay and Save a Fortune" today.

If you have never used eBay before, have no fear as step by step instructions help guide you through the whole process. You literally have no excuses, if you only buy one book on weddings - make it this one.

There is a reason why every Amazon review for this book gives 5 stars!

If you are on a strict budget for a wedding, yet still want an elegant fairy tale one, this book is a must for you. It is wonderfully written in an easy to read, easy to understand format. Even if you have never used Ebay, this book will tell you how. There are even lists of ebay sellers that the authors have used, so you already know they are trust worthy.

Read it cover to cover, or read it as a reference book, you can get a lot of valuable information. Even if you only decide to get certain things off of ebay, this book will save you money. Save money wherever you can so you can splurge on your honeymoon! This is a must have for couples planning their wedding.

Sarah Manongdo and Dan Joya's How To Buy Everything For Your Wedding On Ebay And Save A Fortune!. From tuxes and decorations to flowers, rings, and even wedding gifts, all levels of computer user receive specific tips to locating the best items on Ebay. The authors themselves saved 50-80% of the cost of their wedding on Ebay, and their partnership with Ebay pro Dennis prince adds a dimension of authority to their own tips and experiences.

BRAVO!! This is the ONLY wedding book that you will need to plan your wedding. Looking for a great gift idea for the newly engaged THIS IS IT. Look no further. This book is jammed packed with awesome advice and how to plan your wedding from start to finish. It guides you step by step on how to search the internet and eBay for great bargains and much, much, more. These authors deserve a standing ovation for their hard work and dedication. They truly will save millions of brides and grooms a lot of headaches and MONEY! 2 thumbs up!

I've tried to use the internet as it was intended, a free and open system where I could surf, send e-mails to friends and business associates, and generally tried to be a good internet citizen. Why is it then that about 60% of the e-mail I receive is trying to sell me investments, medicine, a phony degree, or enlargement of certain body parts, some of which I don't even have.

The answer, of course, is that it's free to send out e-mails in any quantity to any list of addresses. What I don't understand is why the congress has allowed it to continue, but they do.

The answer is that you have to be prepared to defend yourself from these unwanted intrusions. I thought I was doing pretty well, until a particularly nasty adware program managed to get into and install itself in my system. One of the packages included on the CD in this book solved the problem, that alone made the book worth its price.

If you want to fight back against spammers, first you need to know how they operate. This book explains in detail the techniques spammers use to create their mailing lists. That's essential to understand if you want to avoid spam in the first place. The book also offers tips and techniques for coping with an inbox already overrun with spam.

The same is true with viruses and spyware. You first need to learn how these nasty things spread so you can avoid getting infected. The book goes into great detail on this issue with clear explanations and very helpful advice. For those already afflicted, it explains how to remove a virus or spyware infection. The software on the included CD helps with that as well.

The section on pop-ups explains what pop-ups are and where they come from. It then teaches you how to effectively use pop-up blocking software.

Make no mistake, this book is written for the general user; it's no reference text for IT professionals. But even experienced users will find a lot of worthwhile material.

Anyone who has been around computers lately can tell you that spyware, pop-up, adware and other assorted infections is enough to drive you right up the wall. Trying to remove all the problems could become a full time occupation. How does one combat all these nasty problems and still have the computer up and running?

Having spent that last several months working on a spyware lockdown, this book has provided some very important information for me to the project. The book does give you a great deal of interesting reading that is written for just about all levels of comprehension.

The author has given you a number of ways to configure, install, setup and troubleshoot the various ways to block spyware, spam, the ever annoying pop-ups and even viruses. What this book does is lay out a way for the reader to first take in the concepts and then try it out. As always you need to make sure you have a backup of the system you will be working.

The book does come with a cd that has several demos and even a couple of freeware utilities, although the Spybot and Ad-Aware are out of date since the printing, they are still useful and best of all free. Overall the book does a good job of informing the user without being over technical and if you are new to computers this might be a good pickup to see what you are in for.

There is no question that the pests addressed in this book are a significant threat to the everyday functionality of computers. This is particularly true of home users who don't have the benefit of a network security administrator to implement and maintain a perimeter firewall and ensure that antivirus detection is kept up to date.

Home users generally think of the computer as an appliance. They don't want to know more than they have to in order to use it for its intended purpose. They aren't trying to become computer security experts any more than they want to understand the physics behind how the microwave oven works.

Unfortunately, you can use a microwave oven without understanding the physics, but at least a rudimentary understanding of the threats out there and how to protect your computer or network from them are required to effectively use the computer.

Feinstein does a good job of explaining what the threats are and why you are at risk, and then providing the reader with fairly simple instructions to help shield the computer from that threat and protect your data and your network bandwidth so you can use the computer as you intended.

This is a good resource for a home user trying to learn about protecting their PC

(...)

As someone who's been dealing with a lot of spam and spyware problems lately, I found this to be an invaluable book. Feinstein really knows his stuff and offers lots of great info and practical advice, suggestions, etc. It comes w/ a CD-ROM too, which is a nice plus. Highly recommended for anyone having trouble with spam, spyware, viruses, and pop-ups. Read it and you'll feel safer about your online life.

What can podcasting do for a business? That's the wrong question to ask, say Shel Holtz and Neville Hobson. Like any communication tool, podcasting should be applied as a solution, not as a goal in and of itself. "Podcasting ought to come up in larger discussions about ways to reach audiences, to convey particular messages, or to address specific situations and problems," they advise.
Hobson and Holtz are internationally known business communicators, bloggers, and consultants.
Besides detailing all the technical aspects of podcasting, Hobson and Holtz preach the gospel of strategic planning. Thinking about producing a podcast? First, address the question: What outcomes are you trying to achieve? Would it serve as a marketing vehicle, or to supplement public relations and financial communications, or to enhance customer relations, or to enhance customer support? And how will you measure the success of your efforts?
They offer many examples of podcasting done well. Purina's Animal Advice podcast, for example, provides information pet owners can use; it does not `sell product.' Stanford University podcasts offer faculty lectures, interviews, music, and sports content. Target groups include students and alums. IBM's The Future Of .... Podcast reaches investors and features interviews with engineers, product managers, and others in the trenches--not with PR or marketing staff.

Shel and Neville's book should be required reading for anyone who does a podcast, everyone who's thinking about doing a podcast, even for anyone who listens to podcasts.

They cover all the "nuts and bolts" in an easy-to-read, conversational style. They cover all the tech stuff, like hardware and software, making it understandable for even the non-techies among us. They explain the actual recording and editing process as well as how to get your efforts heard.

More important, at least for me, they go into great detail about the reasons WHY to podcast. They discuss podcasting as a business tool and how it fits into the overall communication plan.

If you wonder about Shel and Neville's credentials, check out their "For Immediate Release" podcast. It's produced twice each week (Monday and Thursday) with Shel normally being in California and Neville in England. But, both men travel for their respective businesses, so they're likely to both be in hotel rooms, halfway around the globe from each other. Yet their podcasts come off without a hitch (usually).

I can't imagine anyone getting into podcasting without reading this book.

This is an excellent, valuable, thorough, well-written resource. No relection on the authors or the book, but I made the mistake of paying for an "Amazon Upgrade" for this title (supposedly enabling online reading and use of the book in addition to the physical book). The text looks like somebody hosed it down (blurry, and the more you zoom, the blurrier it gets). Ditto for the images (text within the images is totally illegible.

This book was all I needed to get set up for my first podcast. I am one of those types who can't just settle for the basics, which can be an expensive problem. But this book will get anyone who is budget-conscious up and running with less than $100 out of pocket, assuming you at least have a computer.

If you are looking for some expertise about equipment or how to set up your rig in the studio, this is not the book for you. You might want to look for a book about home recording or even professional broadcasting. I have to give these authors big kudos though, this really is everything you need to know about *the basics* of podcasting. If that's what you need to know, you won't go wrong with this book. Oh yeah, it is very well-written and easy to read also.

Disclaimer: As a contributor to the authors' podcast, For Immediate Release, I might be expected to have a biased opinion. I do, but I also held the book to the standards of their podcast and their blogs. If it hadn't been good, I would have been seriously disappointed.

But not to worry, it's good.

Naming a book "How to Do Everything with Podcasting" is ambitious, but that was the publisher's choice. They have a whole series of "How to Do Everything" books. And while there might be things you can do with podcasting that aren't covered in the book, it's impressively comprehensive.

I particularly appreciated the details about sound editing in Chapter 9 when I had to assemble the interviews from the iMeme conference. (It helped, but with background noise as bad as that, there's not a lot you can do if you don't use a directional mic in the first place.) The only omission I'm aware of in that section is a reference to the Levelator, an amazing tool every podcaster should have. (It's free, too. Gigavox invented it in self-defense.)

I imagine many people will head straight to Part IV, "Make Money with Your Podcast," but I really appreciated Part V, "Use a Podcast as a Business Communication Tool." These 65 pages are pure gold for any podcast evangelist operating in either the corporate or small-business world. Shel and Neville start by pointing out that creating a podcast is not a business goal. Rather, podcasting is a tool that can serve a purpose in the business' overall strategy. If your company starts podcasting "because everyone else is doing it," the podcast is not likely to be a success.

There's also an appendix about legal considerations for podcasters, one listing podcasting resources, and a podcasting glossary to help you sort out the jargon. And to keep up to date (because things on the Web change so quickly), there's a website for the book at EverythingwithPodcasting.com. You can find Shel's mix-minus instructional video (for recording Skype calls without echoes) and a whole lot of other good stuff--including a long list of links to podcasts.

Three cheers and five stars, guys.

SRG

This book keeps thing simple so I could understand what my sons are seeing when they are on the Internet. I do wish it had more info on chat rooms, but the stuff on e-mail was very helpful. I was actually able to help my son set up his first e-mail account! And we always visit the Web site. I will be buying one for my sister for Christmas!

Finally I found a book that helps me integrate the Internetinto my home school curriculum. As the mother of three children (ages8 thru 12), I haven't had the time to research all that I should on the Internet. This simple book provided me with excellent ways for my kids to safely search the Internet for information. Thanks!

Finally I found a book that I could understand about the Internet. I don't have the time to research all the areas of the Internet that my children go to, but the book taught me a bunch of stuff in simple terms. Great homework helper Web sites included.

I was finally able to let my ten year old son begin his own e-mail account. The book helped me understand the things I need to know about e-mail. I also want him to try using the web for his school work. I will be recommending it to my friends.

I heard about this book on the radio and had to have it! My kids love the computer and the Internet and the book answered many of my questions. I especially liked the educational Web pages mentioned in the back of the book.

I've bought a copy of the translation of this book to Hebrew, which covers Hebrew contents in HTML pages, and it's my favourite and recommended HTML book.

Actually, I have two copies - one is always loaned to a family member or co-worker who wants to study HTML quickly and easily, and I'm surprised this book is out of print without a newer edition (e.g. HTML 4.0) coming out.

This small book covers everything about HTML in a concise manner. For someone who knows the very basics of HTML, every chapter is stand alone - no need to read half a book to get a specific topic.

The coverage is very good. e.g. many CGI manuals assume the reader knows the HTML side of forms and continue straight to code, even though most people want to learn both subjects together (how much can you do with a form that has no script begind it ?) - this book covers the HTML side of forms clearly, complementing those manuals.

Though a few of the chapters that dont deal directly with HTML (e.g. finding a home to your pages) are a bit weak, those dont make the core of the book.

I hope a new edition of this book comes out covering HTML 4.0 and fixing the weak chapters (e.g. giving URLs to sites such as geocities and giving a short hands-on manual on uploading pages).

If you use HTML or any related technology (JavaScript, CGI, etc), I recommend you put your hands on a copy of this book and stick to it.

I hope this book is reprinted. It is the single source book of code that I keep on my desk. I have recommended it everyone who asks and I am sorry to see it is gone!!

This book is probably the best and easiest-to-use HTML books out there. It's a little out of date now, since browsers have been updated, but I still use it and recommend it for quick reference.

I also use this book as a text, even though it is a bit dated compared to Castro's Visual Quickstart Guide (which I also use). The layout of the book is the reason it remains of value, and will so for years. For someone learning the basics of HTML, each two-page spread covers an HTML tag. The lefthand page describes the tag and dissects it, describing all attributes and values they can take. The right side shows an example of the code and how it looks in a browser. There is no clearer way to explain HTML for beginners than this. One caveat, though ... the appendix with the numeric codes for special and reserved characters is seriously flawed. If there is an edition for HTML4.x, the editor of that book had best make sure the errors in that table are corrected.

I've really enjoyed this book very much. This book provides a disection of each tag and a picture of the source code and the outcome. As a reference it's helpful, because it provides a clear and consise format. Plus, it'a a great size to carry around. Can't wait for the next edition!

You should not try reading this book from start to finish - that may be a little too much. As a reference, it is the best HTTP book I was able to find. Clear and concise information compiled from multiple sources.

I,as a university student with great interest to HTTP,borrow this book from school library. This book gives me basic and clear concept about http operations between client and server and stuff behind the scene. a list of explanation of http message and header is heleful too. later, the author writes very detail about proxy server,caching server and how the webserver are build for serious commercial use.
I am able to finish 2/3 of this book in 3 days. it's so interesting and keeps me reading on.

This is definitely a book to get you start with all kind of term for HTTP and a grasp for HTTP/Webserver concept.

for ppl with solid backgroud on HTTP, i would recommend the "HTTP: The Definitive Guide".

If you work in web development you can't miss this book. Two words: complete and clear. Buy IT!

Get this book. It reads a whole lot better than the spec. The language is so straightforward that your grandmother might enjoy reading it too. It comes with a dictionary of exception codes too, so you'll never be left scratching your head if a few important message packets begin to burp on their way to Paris via Kuala Lumpur.

An excellent book for learning HTTP and much more about how web servers work at the protocol level. What you can learn in a few hours from this book is amazing because it is organized so well, the author is a gifted teacher with an excellent roadmap of what he wants to present, and the hierarchy of overview and detail is so well designed. The book covers the context in which the HTTP protocol resides, the details of HTTP itself, and then branches into important usages of HTTP for creating secure, reliable and scalable web sites.

I was lucky enough to meet Jesse Stay, co-author of this book at GSP West a few months back. He offered me a copy to give away on my blog, Beth's Blog. So, I thought since it was a thin book, I'd give it a quick read on the plane, jot down a page of notes in my moleskin and do give it away. Well, there was so much that I learned that I have to be selfish and keep for myself. So, buy your own copy - indispensible.

This book offers exceptional value to Facebook users - new and experienced. "I'm on Facebook, Now What???" gives so many excellent examples and offers many great resources for multiple uses of Facebook.

Jason Alba and Jesse Stay have taught me far more about the functionality of Facebook as a business tool far better and more detailed than Facebook itself. The questions I had before starting the book were answered upon completion. Very impressive read and it's written in a very up to date format that keeps your attention throughout.

I enjoyed the book and found so much solid value that I purchased a dozen to give to my professional clients and candidates as business gifts.

I learned more about Facebook from this book in fifteen minutes than I have in the entire year I've been using it. I learned not only what I can do and how to do it, but what I should be doing to help myself and my business.

I'm not exactly a newbie online - we're getting up to 30 years since I first used email and got on the Internet, and I'm been on Facebook for about a year.

I'll admit it though, I barely understood Facebook until I read "I'm on Facebook -- Now What ???"

It's pretty much the indispensable guide to professionals and business owners using, or considering using, Facebook.

This book packs a punch! If you want to optimize your Facebook experience, this is a book you'll want to keep right by your computer every day! Jason & Jesse did a stellar job of compiling all the Facebook technical know-how, plus the intangible aspects of best practices, proper conduct and etiquette into one quick and easy read.

The thing with all social networking sites - in my opinion - is it's relationships/social first, business second. You can't go rushing in and blatantly push your products and services. It takes time and the right approach to reach out and connect to quality, like-minded people and build relationships. "I'm on Facebook--Now What???" includes plenty practical tips to help bridge the gap between old school marketing techniques and web 2.0 strategies.

I'm recommending this book to all my peers and my students in my online class at [...]

I was very frustrated at using Face Book, until I ready this book. It is a step by step - oh so user friendly guideling - on how to make Face Book work for you, I followed all of the steps in each chapter and have successfully become a Face Book Fan - I love options and I am sure Jason Alba will have many others on their way. I highly recommend getting both of Jason's books!

Louri Boilard

"Using the invaluable information inside George
McKenzie's suite of excellent products, I took a
bit different path. I incorporated George's great
advice with what I learned from Trout & Ries in
their excellent books, and here's what I did...

I took what's inside George's excellent resource
and adapted it to a specific need I had ...

Rather than send out a bazillion PR releases to
lots of folks who might not want my news, I
concentrated just on folks in my target market.

Using George's stellar advice, I attracted 42
international business people and marketers to a
project I was doing, instead of trying to attract just
strictly reporters. Why did I do that? To also gain
access to their knowledge, reputation, (and their
customer lists.)

So I "killed two birds with one stone' by following
this path. My recommendation to you is that you
actually LEARN why George's strategies are so
powerful. Spend some time on your strategy,
and then use George's excellent and proven
techniques to differentiate yourself from all of the
crazy noise in the marketplace, and then you'll
best serve your own desires as you grow.

All the best to you -
Chip Tarver
Author, "First Contact Secrets" ... How to Meet
Anyone for Any Reason at Any Time"

This, like a couple other products of George McKenzie's that I have purchased, was very useful and provided me with more information that I hoped for. It saved me a lot of time and a lot of money, had I just learned from trial and error, which I would have done if I didn't come across this. I've been recommending it to friends as well as other students in the MBA program I'm currently enrolled in. (Yes, I'm in an MBA program, but this was more practical and useful than my marketing classes!)

That's George McKenzie's promise, and with this series of cassettes, he shows anyone how to use the mass media to do it.

This is the only "free publicity" program I know of that takes you inside the nation's newsrooms -- and inside the heads of the people who actually decide what gets on the air and in print.

You get a perspective of how people in the media think, and you learn the most effective ways to present your story in a way that will appeal to them -- ways that will result in thousands of dollars worth of free advertising.

His interviews are conversational and easy to listen to, but packed with dozens of tips that anyone can use. This series is definitely worth five stars if you ask me. Anything George does is going to help you, and this one is no exception!

George has covered all the bases in this awesome four hour audio seminar. His guests are all experts from different media such as radio, television, newspaper, public speaking and the Internet.

Each interview was just fascinating. Each person revealed the inside workings of their respective media. Normally, when you read a publicity book its all about how to get in the newspapers. But this seminar series went into depth about all the major media.

I got the most out of the section about news releases. For example, the tip on about how to find a local angle has helped me in writing my first news release.

I specifically used the "piggybacking" technique, which allowed me to write a dynamic and interesting release WITHOUT having to come up with any "news" of my own. That was genius! (By the way, now I watch the local news and read the local paper with a totally different mindset)

I had been spending a lot of money (thousands of dollars) using all kinds of different paid media and in 30 minutes I got the same results for FREE using the press release strategy that was revealed in the audio seminar series.

I give this product an enthusiastic five stars. You will too!

David Frey, Author,
Make Straight A's in School

I've got a majority of George's information and cassette products including Inside Stuff and once I started listening I didn't want to stop because you picked up many tips and "angles" without a lot of fluff and filler. The Public Relations campaigns shouldn't be as intimidating or expensive as some firms want you to believe. If you are a self-starter, then you should be able to take this information and capture the publicity that you need for your product or service on a more economical basis. And you can do it without looking like a beginner or making silly mistakes. Get it and use it.