Internet Books

I am not an expert developer but I have a fair amount of experience building financial applications in Java and C++. I spent quite some time looking for a book that would get me started with Web technologies. It is not easy. Yes, there are many books that describe one or another technology but I wanted to find one that puts these technologies in prospective. I was very pleased when I found this book. I can always dig deeper in one direction when I need to but this book helps me to understand how to get started and where to concentrate my efforts. I like it, I think it is very useful.

I have to disagree with the reviewer who disparaged this book's emphasis on history. The background on TCP/IP protocols explained how HTTP came to be and why servers and browsers work the way they do. Discussion of how web development platforms evolved provided insight into the problems newer approaches tried to solve and the problems some of them created. The authors may have gone overboard spouting the merits of "separating content from presentation" and touting the praises of MVC approaches, but their point is a valid one you can really relate to if you've worked with page-centric platforms like ASP and JSP. The historical review of different approaches explained the authors' reasons for ultimately choosing an MVC approach with Struts and JSTL, and offered insights into how development platforms may evolve in the future. This is a book that starts with basics and builds on them, covering protocols, markup languages, and development platforms. The history helps drive the points home. Personally, I learned a lot from this book. I agree that they could have provided a CD-ROM, but it turns out their website (webappbuilders.com) is pretty good and has other good info aside from the app's source code, including some articles from the authors.

This book is an ideal text for providing intermediate-level web developers with a solid grounding in architectural principles and more advanced techniques. Before going into why I like this book I do want to offer one caveat - the authors' approach is towards the Model-View-Controller paradigm, and is based on Java Standard Tag Library, Jarkata struts and Apache. These are solid elements, but if you are working in a different environment you will not appreciate this book as much.

The historical material in this book is not fluff if you approach it with the intent to gain a fuller understanding of the major components of the Internet and web. This material is rich with details about why the core web technologies developed and evolved, including design choices the pioneers made in the face of constraints. In a subtle way this part of the book is a primer on design and architecture.

What makes this book so valuable is the non-trivial application that brings this book alive. This is a refreshing change from other books that use thinly contrived snippets of code or trivial applications. The code for this application can be downloaded from the book's supporting web site, which also contains errata (thus far there are only two entries), and articles that are valuable resources with or without this book.

Overall this is one of the better books on web application design and development, and one that dives into code and technical details.

I've been writing Windows-based mutlimedia applications since Windows 95 was released. I've been looking for a good book to help the crossover to web application development, and I found that this was just the ticket. Explanations were solid and presented in a way that made experimentation easy (both from the browser and server side). Quite simply, this book served as a great jumping off point for deeper exploration into session management, security, web services (both SOAP and Rest), etc. Definitely a great introduction for folks with a software engineering background.

I always thought Amazon search is good but I stumbled upon this book at a store. It's a useful summary, but not a reference. I particularly like the examples and the way they build up from trivial to complex. The level of detail is right. Altogether, very refreshing.

I learned 2 semester classes from this book in a week and I recommend every book Maneesh comes out with.

Thanks Man!

I already had a lot of background on Web Design before I read this, but it is definitely a great reference! I did learn some new things, too. I think it's a great reference for people who already know HTML and a great way to start learning about web design!

I've always been interested in web design and this is the book that explained it step by step! With Web Design for Teens you'll learn how to create your own website within days! And, not only that but it teaches you how to create your own pictures for your website and shows you how to do neat things to them! If you're interseted in learning HTML, this book is for you!

Forget teens: this is an outstanding source for anyone and everyone. These days, knowing the essentials of web design is necessary for nearly everyone on the professional job market. Get this book and get to work, and you will be much more valuable to the world.

This book greatly added to my knowledge of web designing and was very fun and easy to use. His other great book, Game Programming for Teens was also very rich in content concerning all kinds of helpful hints and ideas. With Web Design for Teens, even pre-teens like me can build our own websites. [...]

I was a little disappointed in this book, I thought it was a list of things to do. It was more like vague suggestions with web sites to check out. Several of the web sites were no longer working. I didn't find a lot of new information that I have not already read about. This is more of a beginners guide for going green. I would have gotten a lot more out of it several years ago. So if you are just starting to find options for going green, this is a book for you.

Most people want to do whatever they can to make the world a better place and protect the Earth. For them, marching in demonstrations or engaging in direct action is not an option. What to do? In subjects ranging from Air to Water to Food to Global Warming, this book lists many web sites with more information to get the reader involved in protecting the environment.

Perhaps the reader just wants to find out what sort of recycling facilities are in their town. One of their first stops should be to www.earth911.org. To look for reusable or biodegradable diapers, visit www.organicbebe.com. The Wildlife Conservation Society (www.wcs.org) has a very distinguished record in conserving endangered species. For those who have compost heaps, Starbucks will give you their coffee grounds. Details are at www.starbucks.com/aboutus/compost, or talk to your local manager.

A handy wallet card on produce and pesticides called "The Shopper's Guide to Pesticides" (bring it with you when shopping) is available from www.foodnews.org. A good site on global warming is www.climatestar.org. The Busy Person's Guide to Greener Living can be found at www.greenmatters.com. Do you have stuff you no longer need that someone else may want? Before that trip to the landfill, visit www.freecycle.org. Adopt a lobster (and help ensure a continued supply of lobsters) at www.lobsters.org, the Lobster Conservancy.

This is a wonderful book. It's small (it really can fit in your back pocket), it's well laid out, and the reader can pick their level of involvement. It is very highly recommended. Saving the environment does not get much easier than this.

Whether you are young or old, rich or poor, environmentally challenged or conscious, teacher or student, computer savvy or not - you will like this book. It provides real-life resources and contacts, anecdotal examples and insight on how YOU, the reader, can easily help sustain Mother Earth. Great for students of all ages!

As is the list of environmental problems so overwhelming and the scale so global, so is the feeling that one person can't make a difference. And, even in the trying, the choices are so many and the information so contradictory, that it's hard to know where to start. Here, at last, is the logical successor to "50 Simple Things...," better, more evolved, and yet easier. A wealth of choices that can be tailored to match what you feel you CAN do now, what you MIGHT feel you can do later, and what you SHOULD be telling your friends-- in short, a compendium of answers on a scale that any of us can comprehend.

This little book is simply amazing! It is a wealth of information,contacts and web sites regarding the environment and ways we can do our part to help. It is like the spark of desire, that hopefully, ignites the fire of action, encouraging us to seek out and "embrace a more environmentally friendly lifestyle". It is witty, informative and easy to navigate. A perfect gift and an exceptional manual for a meaningful life.

This is a book that everyone interested in wireless technologies must read. It clearly explains the major concepts, provides a comprehensive theoretical foundation together with useful practical advice. Even though I had been familiar with the concepts I enjoyed reading it and recommend it to anyone seriously interested in mobility.

This book is all you need to know about the wireless Internet, covering everything from radio signaling to devices and applications.

Rhoton has a talent for explaining complex topics at about the right level - the discussion is easy to understand, but not too elementary. If you have something to do with wireless data, I recommend you read this book.

It covers almost all of the bases that I can think of and many that I never would. I love the applications that the author uses. After spending over [money] on other wireless books, I finally found the one that actually taught me something. What's great about this book (unlike the others) is that it doesn't assume you have any background. The explanations are extremely descriptive, so you know what's going on. I'm not a total tech person, so there were a couple of chapters I had to read a couple times just to make sure I got it, but overall, this has to be the best wireless book I've ever seen!

What I loved most:

1) It's written in English, not "geek".

2) It's practical.

3) You don't need a crane to pick it up. ;-)

The Wireless Internet Explained is well worth the money. Mr. Rhoton has made an invaluable contribution to the new economy with a very readable book that explains, in very plain English, all aspects of wireless technologies. The book flows smoothly enough for you to read it at the beach, but it contains so much critical information that you should bring it back to your office. The most compelling parts point out the differences between mobile applications and their traditional counterparts.

A good book, clearly written with a lot of useful figures.
Even if there is no issue treated in depth, the 250 pages cover almost every important technology in the wireless arena.
You can use it as a starting point to know about standards, acronyms and all the related wireless technologies.
At the end of each chapter, Bibliography and Related Web Sites are presented to allow you complement the issues explained in the chapter.
Chapter 6 is my favorite. It introduces, in a very organized way, the wireless security theme. The chapter is full of illustrative figures, and almost every relevant area is covered.
Additionally, there are several useful comparative charts, and various taxonomies are used to structure the book.
Finally, a special mention to the coverage of smartcards, a lot more comprehensive than the ones found in similar books.

If you are working with Filemaker Pro files on the web, this book is essential. Although the title says, "Advanced," I think it would be perfect for beginners also.

I particularly appreciated the expository style of the book. In a way that I haven't found in many other computer manuals, the authors start with a real problem the reader has and show how to solve it, adding interesting general commentary along the way. For example, I had a problem developing an XSLT document to import variable numbers of repetitions of a field - there, on pp. 330-333 is a brief statement of the problem, specification of a solution, and clear explanation of the code. I recommend this book to any FMPro user who wants to work with FMPro and CDML, PHP or XML/XSLT. Well done! I hope these authors produce other books of the same calibre.

This is a very good book, and if you're looking to web-enable your FileMaker 6 application, this is pretty much the only source for in-depth information that's available.

However, this book definitely left me wanting more. I have been building a fairly sophisticated web application in CDML using the Web Companion, the web toolkit that comes built into FileMaker 6. This topic gets less than 50 pages, and feels light. Many of my questions went unanswered. This topic could have been 100 pages, easily.

Two other toolkits, Lasso and PHP, while great options, require you to acquire and install add-on software. Each gets 60+ pages in the book. It's great that there's additional information (possibly required to cover installation), but devoting that much space to things not built into FileMaker, while not giving enough depth to the built-in component, seems like the wrong focus.

Another flaw with the book is that it doesn't really cover larger-scale applications. You get information about how to access, search, modify, and delete data, but you don't really get advice about how to structure a full-blown web application. Things like managing user sessions, authentication, etc., really are not covered at all. You'll need another book (which won't use FileMaker as an example at all) to get information about these basic web application topics.

In the end, this book gave me enough information that I could get started, and a good enough CDML reference that I've been able to figure out a lot more on my own. That makes it quite a good book, well worth the money spent. I would love to purchase an expanded 2nd edition.

I should note that it remains to be seen how well this book will hold up after FileMaker 7 Advanced Server is released. There's a lot of changes in FileMaker 7, and all of the web functionality has moved to the Advanced Server (not yet released), so many things may change...

This is more than a book, it is really a course in web development. The authors communicate the material in a way that is easy to understand, and the book is filled with examples that you can do as you read. Although the focus is on FileMaker, the knowledge you'll glean will apply to web development efforts with other databases as well. I reviewed and skimmed the chapters out of sequence in order to get a sense of what the book had to offer. Once I had that overview, I began to read the chapters in sequence and I think that's the best approach, as material in succeeding chapters builds on the previous chapters. No stone is left unturned as XML/XSLT, Instant Web Publishing, CDML, Lasso, PHP and Web Services are covered concisely, yet in depth. Take your time with this book; after working through the material you'll be prepared to do web development using any of the aforementioned technologies.

This is one of the first books that goes beyond a mere rehash of the manual, like most FileMaker books out there. This book is a treasure trove for those who already have their feet wet in FileMaker and are looking to go to the next level.

Although the title suggest otherwise, Advanced Rails is really required reading for anyone using Rails - beginners and gurus alike. The information provided is excellent, with essential tips and sound advice. In particular, the chapters on routing, security, internationalization and database issues are well worth the purchase price. Like Obie's The Rails Way (Addison-Wesley Professional Ruby Series), this book should live on your desk in your workspace. What's missing? Well, it would have been nice to see information on Git considering the effort put into covering source control systems. It's also surprising that there is not more on testing techniques and issues. But overall, this book is fantastic, and chocked full of juicy info you won't find in any of the other Rails books currently available.

This book is almost worth it just for the first chapter's dive into Ruby metaprogramming, but the rest of the book doesn't disappoint. Ediger delivers useful advice regarding available methods, alternatives and considerations that all serious web developers should take into account.

This book should be non-optional for all Rails development teams, as it has some of the most sane and sober treatment of relevant topics I've ever read in a single book. From security to databases to deployment, this book gives the reader a solid foundation in nearly all of the major disciplines involved in building web applications.

As Ruby on Rails rocketed into the development community's hearts and minds a few years ago, the number of books on the subject climbed with it. However, a lot of these books were introductory in nature (Agile Web Development with Rails, Beginning Rails, Build Your Own Rails Applications, etc.). What's a budding Rails-head to do once they've gotten the basics down? Books like Advanced Rails -- which was released late last year by O'Reilly - aim to fill this void.

Author Brad Ediger has been kicking around the Rails scene since the pre-1.0 days. Though not a Rails "luminary" necessarily, he certainly qualifies as an advanced user. He is CTO for a Real Estate tech company called Tasman Labs and runs a web design (and Rails consulting) firm called Madriska Media Group. He seems like a sharp cookie and a decent writer.

Advanced Rails covers quite a bit of territory, going for breadth rather than depth most of the time. Each chapter covers a classic, pivotal development concern... well, at least most of them do. The chapters are as follows:

1. Foundational Techniques
2. ActiveSupport and RailTies
3. Rails Plugins
4. Database
5. Security
6. Performance
7. REST, Resources, and Web Services
8. i18n and L10n
9. Incorporating and Extending Rails
10. Large Projects

By "Foundational Techniques", Ediger is referring to Ruby and Rails techniques, principals and patterns like Metaprogramming, Don't Repeat Yourself, and Functional Programming techniques. The chapter also goes into a fair amount detail about the Object/Class/Module relationship. A bunch of this may not be particularly new material for most Rails users who've been at it for at least a few months. However, it's still nice to have all this stuff in one forty page chapter... good to have handy to refer to. Also, there are some nice nuggets in there that could save you some head-scratching. For example, what's the difference between Kernel#lambda and Proc.new? The answer is that, if you *return* a value from the block passed to Proc.new, the calling method is exited as well, abandoning any code that you might have after it.

If the first chapter feels like it's leaning towards a reference work, the second chapter -- which digs into all the goodies offered by ActiveSupport and RailTies -- pretty much falls over right into reference-land, complete with a method-by-method listing of features added to standard library classes. This may seem even more like just putting api docs available online into print, but Eidger defintely adds a bit more explanation. And, I haven't really seen anyone give a rundown of just what the heck RailTies does. That's the library that provides the glue to pull together the more famous Rails libraries to make it all work together as rails: generators, initializers, etc. There is definitely some interesting and not necessarily readily available information here.

Chapter three covers Rails Plugins, and is quick and painless. It explains the common files and directory structure in a plugin and talks about how Rails loads them. It also talks about using Piston instead of svn:externals to manage plugins and show some example plugins.

The following three chapters cover more of the classic eternal problems faced in running high-traffic sites: databases, security, and performance. These really make the most sense in an "advanced" book; they are the "brass tacks" that everyone must get down too if they go beyond the "toy app" stage. Ediger talks about the strengths and weaknesses of the various popular database systems. He also goes into the benefits of using the filesystem to store data, which is largely because web servers can make use of fast system calls to dump files straight into the TCP socket. He also covers some advanced db features like composite keys, stored procedures and clustering.

The security chapter isn't all that long and a lot of the info it covers can be found in beginner Rails books... SQL injection, cross-site scripting etc. However, the book would be remiss to not include this material and it is presented in a concise and complete manner. This would be good to refer back to now and then to make sure you haven't slipped in your security awareness. Ediger also doesn't hesitate to make specific recommendations, like "whitelist rather than blacklist".

He also jumps right into recommendations while writing about performance optimization in the next chapter: "Algorithmic improvements always beat code tweaks", "As a general rule, maintainability beats performance", "Only optimize what matters", "Measure twice, cut once". He then goes on to cover specific tools and techniques for uncovering your bottlenecks, from a quick explanation of basic statistics to using httpperf, benchmark, and Rails Analyzer Tools, improving database calls (using indexes and "include" on finders), and the various caching solutions. There is plenty of good information in this chapter; also a good bit of reference next time you need to track down a logjam.

Chapter seven covers RESTful Rails, from the very basic theory as outlined by Roy Fielding to exactly how Rails has chosen to use these concepts, and is the longest chapter in the book. The amount of coverage REST gets seems questionable since Rails has been very heavily into the RESTful approach for over a year and embraced the philosophy so thoroughly that it's hard to imagine anyone using Rails today without being exposed to the concepts.

On the other hand, one can still wire up verb-oriented actions in routes.rb and might be able to get away with ignoring all the RESTful goodness. So maybe there are some out there that can benefit from this chapter. Plus, having such thorough, theory-to-practice coverage allows the chapter to stand on its own as a solid reference to the whys and hows of RESTful Rails. It also has one of the better sections on RESTful routing that I have seen (routes being one of the more mysterious and sometimes frustrating pieces of Rails).

Rails has gotten plenty of grief for its lack of official support for Internationalization and Localization, but in Chapter eight, Ediger lays out the options, such as gettext, Gibberish, and Globalize. He is most enthusiastic about this last library and it does appear to be quite powerful, including support for translating strings, translating model fields, localizing numbers and dates, and even recording what needs to be translated by saving them in the database. Creating multi-lingual websites is a hard problem in any web-development framework and most other frameworks have plenty of head start. However, Ruby and Rails certainly isn't without options and it will only get better.

The next to last chapter of Advanced Rails runs through a number of alternatives to the standard components of the Rails framework. On the database end, it covers DataMapper, Ambition, and Og, giving this last one the most attention. For alternatives to ERB templates, Ediger talks about Markaby, Liquid and Haml, all in a very brisk fashion. He also talks about using traditional Rails components -- like ActiveRecord and ActionMailer -- outside of Rails applications. The chapter closes with a discussion of how to contribute to Rails (hint: submit a patch... don't just bitch!).

The last chapter is called "Large Projects" and covers some useful information about working on a Rails project with a team, beginning with version control (though anyone who is writing code that covers more than a single file and *not* using version control is just plain insane). This starts with a quick overview of Subversion, however this feels like it is really a set up for making a case for "decentralized version control". Ediger does a good job of explaining these concepts, using Mercurial for his examples. This seems a bit unfortunate, since many people on the Rails core team have embraced Git and it is looking like Rails will eventually move its repository to Git. However, Mercurial has a reputation of being more user-friendly, so that may have influenced his decision. And it's useful information regardless.

Chapter ten continues on to discuss avoiding migration numbering collisions, issue tracking, keeping Rails and required gems within a project, web servers, load balancers, production architecture and deployment tools like Capistrano. This is all covered in a fairly quick fashion so don't expect a lot of depth.

That last sentiment came up often while reading this book. It often felt like Ediger was trying to get every possible Rails-related topic into the book that he could, but didn't want to come out with some 1000-page behemoth. Plenty of the topics mentioned don't have much more coverage than you could get with a quick "googling". However, there is something to be said for being exposed to a lot of tools, projects and concepts in one go, even if the exposure is sometimes superficial. I definitely found reading this book worthwhile and will keep it around to refer back to now and then. I don't know if I'd go so far as to label it required reading, but then again books on web frameworks rarely are.

With 'Advanced Rails' the O'Reilly family of Rails books is looking to add a Rails book that talks about some of the extra stuff you can do with this great technology. At 300+ pages long this isn't a book with 'Learning' in the title, rather it assumes that you have some fundamental Rails knowledge and are looking to improve your skill set.

Chapter Overview:

01. Metaprogramming
02. ActiveSupport and RailTies
03. Rails Plugins
04. Database Stuff
05. Security
06. Performance
07. REST and Web Services
08. i18n and L10n
09. Incorporating and Extending Rails
10. Large Projects (Source Control and the like)

Rails is a powerful framework but it isn't an easy one to always understand and get working. If you are looking to use Rails in your web app and want to get better at understanding the ins and out of it, this book can really help fill in the blanks.

If you want to become a better Rails developer/admin pick up this book and get better immediately.

**** RECOMMENDED

For a programmer who doesn't work in an office full of rails gurus this book answers a ton of questions I would like to ask, but have no one I could ask.

Half of the book is bits of rails wisdom mixed in with recipe like code snippets.


A very timely book for me. I especially like the further reading sections at the end of each chapter. The book is new enough that all the links are current, and I have learned a few nuggets of knowledge from these as well.

The section on globalize was immediately useful on one of my current projects and returned my investment in the book many times over.

No wonder amazon only has one left today.

I can't believe I've had this book all these years and I've only finally gotten around to writing a quick review of it NOW. Suffice to say, it's a stumper. It was ground-breaking when the original web comic came out almost a decade ago, and remains as fresh-creative-exciting and charming today as it did today.

I would love to see a VOLUME TWO! That seems unlikely, on paper, but you can always see the poor cousin online version. Not the same for bedside reading, tho.

Charly, kiddo, yr still batting 100 or 400 or whatever is a good number for American baseball players to bat. It's not like percentages, is it? 100 doesn't equal everything, does it? I never understood numbers. Heck, I'm a WORD man, not a numbers man.

dig it out, it's worth it,
=link

I read Charley Parker's "Dinosaur Cartoons" and wanted to see what else he did. This book is beautiful. And the website, zark.com is spectacular. A must-read and a must-see.

In most cases, a comic book is done on paper, then converted into a virtual comic book. In this case, a virtual comic goes onto paper! The book contains the entire Book One of Argon Zark, a humorous comic book for those who enjoy and understand humor about the internet and computers. The characters are lovable and the plot is one of the best I've yet to see in a series comic book! Great pictures and very enjoyable. A must read!

ARGON ZARK! is a really well done book. It was originally done to be an all digital on-line comic, but there were so many people saying that it deserves to be something that requires...

No electricity required! No waiting for the server to connect! No download time! No RAM requirements! No software conflicts!

...and something that...

Won't crash or freeze! Is Y2K compliant! Is lightweight, portable, bendable, tactile! Take it on the bus, train, or airship! Read it under the covers with a flashlight!

...so, that is what he did and it turned out great and to be a big success!

Take it from someone who has read it and tried to figure out how he did it so well, you MUST read it! You won't be dissapointed!

-Ovi Demetrian

Argon Zark, The Delux, Portable, Cordless Souvenir Dead-tree Edition (i.e. book) more than makes up for the lack of hyperlinks, JavaScript, and slow downloads with:

1.Instant Gratification (just turn the page and you're there, duh!);

2.a postscript showing how some of the art is assembled, and explaining some of the in-jokes to the non-web-savvy;

3.and the thing we've all been waiting for: RESOLUTION!. These are no baby 50kB jpegs like we've seen on the Web! For this book, Charley Parker has gone back to the original pre-anti-aliasing ultra-high-resolution artwork, re-rendering it in eyepopping detail. Almost all the frames from the web are here (some of the hidden frames that rely upon animation to make their point and aren't really part of the story got cut), but with more detail, more luscious backgrounds, and more in-jokes that you can see clearly. Those of us who remember squinting at the anti-aliased Page 1, for instance, to make out tidbits like "Pretzel Logic" and "Marx and Lennon" can now show it to our friends...and can even see what's on the milk carton behind them!

The book format also facilitates a more restful appreciation of the art as connoiseur's comics art... for instance, the way in which changing style of borders around frames may anticipate a page boundary (e.g. last frame of p.31), activating the reader's semiotic radar. Bottom line: This is artwork to be treasured.

Matthew H. Fields, D.M.A.

17 April 1998

Easily the best software to learn the Internet.

Interactive and actually fun.

This software really is impressive. It teaches all aspects of the Internet. I am really impressed with this software. Keep it up!

Pleasantly surprised. It really gives you a full in depth understanding of all aspects of the Internet.

I wish you would make a Windows 98 CD. I would like to know how to use my computer as well as I can use the Internet now.

I have just received the product very recently and my son finds it very interesting and has been great fun as well as educational for him. Thank you for the great product.

I found out about this cd from my stock broker. I am 57 years old and have never operated a computer until I purchased one in August of this year.This cd has amazed me in how easy it is to learn about the internet. I certainly think that the cd and my gki stock were both good buys.

In an ocean of business books, Beyond e stands out as a prize catch. Too often, today's "gurus" write books that trumpet their personal accomplishments conveniently leaving out practical applications to specific business category needs. If we want real solutions, the cost raises from a $25 book to $25,000 per day consultation fee. Steve Diorio gives it all away in his book. Beyond e can also be called beyond best practices. He is the one guru I would invite to help my organization apply new technologies to our sales and marketing efforts. Read the book, pick up the phone and give him a call.

Steve Diorio has written a meaty and relevant book about selling technologies. In an age when there is so much E hype and fluff that only serves to confuse, we needed a book that was born from practical, everyday consulting and research in the offices of the best companies. The salient ideas about which Mr. Diorio expounds are absolutely critical for growth and profit. They carry with them an imperative that to ignore the protocols of this newest e technology will lead to peril and a fatal falling behind the power curve.

I read the excellent reviews in which professors recommended Beyond E. They were impressive. But, this book was written for executives and senior managers who have the very life of their corporations in the palm of their hands. It is obvious that Mr. Diorio has spent considerable time with his clients and sweat blood with them to achieve the best e-practices in marketing, promotion and selling.

I believe the book is about stretching the IT and Internet sales budgets so that busineses can grow at an accellerated rate. The book Beyond E is truly futuristic because it clearly outlines what the best companies have been doing and what the leaders of tomorrow (the followers of our leaders today) will be doing in late 2002 and in 2003. The blueprint is drawn up, the creation of dynamic selling technologies has been built, but, sadly, few understand it, and even fewer have actually implemented it. Companies like Dell Computer, IBM, Charles Swab, Amazon and e-Bay are only a few of these futuristic leaders that Mr. Diorio writes about. They "get it". How long will it take others? Mr. Diorio lays out in detail what needs to be done right now.

Mr. Diorio is like a drum major for executives to immediately order "the engineering of sustainable technology innovations into the sales and marketing process", to quote Stve Diorio. The traditional software analysts and programmers in companies are not prepared for the accelerated rate at which customer service and marketing creativity must be coded to stay abreast of changing customer needs and wants.

It is about knowing the mind of the customer and changing systems at every level of the company so there can be real-time change. I got a distinct sense of urgency in reading the book. As a management consultant, I now feel driven to alert my clients that "getting it" is urgently critical. Steve Diorio virtually screams out at us that positive results can be realized only from the implementation right now of dynamic marketing, selling and customer service e-systems.

Mr. Diorio understands how important all of these ideas are in order to create cutting edge business models and viable ways to turn IT chaos into order and opportunity. I am glad I read the book. I've recommended it to many of my clients and colleagues.

Finally a book that doesn't force-feed you candy-coated customer experience stories that are interesting but don't tell us anything we do not already know.

Having read most of the more celebrated sales and marketing books of the last decade, this one actually has some substance behind it. I was thoroughly impressed by the amount of research and experience that stands behind this book. Instead of providing a few nice anecdotal cases about customer-centricity or customer loyalty, this book provides a comprehensive view of how technology is changing sales and marketing practices throughout an organization and across all brands. Most importantly, it provides you with actionable insights into modern sales and marketing best practices.

If you have been as frustrated as I have with the superficiality of recent sales and marketing books, then you should definitely give this one a try.

Having taught a variety of marketing courses at the undergraduate, graduate and executive levels, I am always looking for books that present the ways in which new technology (and the Internet in particular) are affecting market relationships. Often these texts are full of exaggerrated "war stories" or can be easily summarized into a few general points. Steve Diorio's book, in contrast, is current, meaty and well substantiated. He not only provides several examples of recent successes and failures but synthesizes this new information into the age old framework of serving the customer and firm by adding value to both. I highly recommend this book to any marketing professional as well as any professor who wishes to bring their marketing strategy or course content into the 21st century.

Steve Diorio, outlines in 12 ways how technology is transforming the way the customer and the company will interact in the future. He has done an outstanding job of making sense out of all the e hype over the last three years and makes clear what works and what fails as e business becomes more of a digital business strategy. I highly recommend his book to any executive that is thinking about building a sustainable business strategy.

I needed to add a filler or two to a recent order with Amazon so I picked out two Biscuit stories for my 20 month old son who loves books. He took to "Biscuit Finds a Friend" right away and is now a Biscuit fan. The story is very simple and easy for my son to follow along. Be prepared to say "woof, woof" over and over, but it's worth it!

kids love listening to this. They learn new words on their own by listening to the tape. If they are having trouble reading, this helps them look and listen to the book. They can follow along.

In this book Biscuit meets a new friend when he finds a small yellow duckling near the house. Friendly puppy that he is, Biscuit soon makes friends but a duckling should be with its parents.

Biscuit helps the little duckling find its family but not without making an impression as the duckling looks like it follows him home at the end.

Another simple and happy story with some of the best illustrations in children's books. My daughter likes to read the "Woof, woof!" parts.

My five year old daughter is just beginning to read and I have to tell you that my husband and I have been through a lot of books that claim they are `primers' but which aren't.

Either they use a huge vocabulary, or else they have too many words per page. In one case the entire book was written in the past tense. And while they might be great for a more experienced new reader, they are not good for true beginning/emergent readers; children with just a few weeks under their belts.

In any case, "Biscuit Finds a Friend" does not have any of these problems. You will find text that is simple and uncluttered, with not too many words per page. An example follows for you to judge for yourself:

The little duck is lost.
Woof! Woof!
We will bring the little duck back to the pond.
Woof! Woof!

Here, little duck.
Here is the pond.
Here is your mother and your father.
Quack!

Five Stars. A real book for beginning/emergent readers. The text is simple and just repetitive enough that children are encouraged. The artwork and story line appeal to children whether they are reading or not. Certainly my 3 year old son enjoys this book as well.

My mother, a teacher, gave us some Bisquit books for our 4 year old son. He loved them so much, he has learned to read them in just a couple weeks.

The illustrations are as cute as can be.

The text ranges from simple to moderate for a first reader. I have found the balance between easy to read / appropriately repetitive text and few few places where the rules for sounds change a little to be just right. You can see where your child will try to apply a known rule (e.g., here vs. her) but will fail. You can explain the difference between the words and how to know proper pronunciation. After doing it a few times, he gets not just the words, but the rule. This, of course, requires the parent to be active while the child is reading.

The construction of the book provide plenty of reinforcement for the child and our son always wants to read more.

However, like all things, it is good to get other first readers as well. After a point, children will have memorized the text and will no longer be really 'reading' or stretching themselves.

We have some Bob the Builder, Toy Story, etc. books. However, Bisquit was unknown to us and is preferred by our son.