Internet Books

not so clear to follow. Author get into many details at some points. 3 stars

I have never wrote a review before but had to with this book. Of the 3 wi fi books I bought here, this one stood apart from the others. Especaily if you are looking to scale up from 1 or 2 user networks.

I checked it out at the library to get a better understanding of the WiFi technologies and how they can be deployed. As a new marketing executive for a WISP (Wireless Internet Service Provider), I found the information easy to comprehend with enough depth to allow a non-technical person like myself to actively participate in highly-technical meetings. I immediately added it to my Christmas wish list.

I purchased this book for a good in-depth overview on the 802.11x protocol. It went above and beyond my expectations. Clearly explained topics and well written chapters come together for one of the best technical books I have read to date. Excellent coverage of the RF properties of 802.11x.Covers all the areas one must consider if building a WLAN, WWAN, or WMAN. This book really opened my eyes to the potential of wi-fi and its applications, I especially appreciated the authors inclusion of various economic aspects in the book. i.e potential for profit in WISP industry, and cost/efficiency analysis of wired VS. wireless networks.

I recently bought this book after I borrowed it from my local library. I tried to find it a second time, and it's always checked-out in all four branches of our library system. The call number is 004.678 OHR. Out of all the 802.11 books, this is one that is the most packed with the real information you need to install an 802.11 network - antenna theory, how to do site surveys, how networks connect together, how to do an as-built. The book also describes how to debunk and overcome the perceived barriers that keep people from using wireless - security, interference, regulatory issues... If I was to recommend one single book on 802.11 to anyone, this would be the one. It definitely earns its five stars.

Attention Michael Pachis and others who purchased this book in 2006: I am the book's author and when I saw your comments, I contacted my publisher. If you purchased a copy recently and received it in 3-hole punch format, send me an email and I'll put you in touch with the publisher. They have a small number of perfect bound copies they can send you instead. Use the email address on the right side on my personal web site (kensall.com) home page. I hope this helps.
(I gave this 5 stars simply to not impact the book's current rating.)

This is an excellent book to understand, develop and code XML. However, in the parsing discussions (chp 7-10) an understanding of OOP and Java programming are almost required. Other than that, it is an excellent text.

I want to warn customers that the publisher has gone to a "print on demand" publishing model and this book is not delivered as a paperback, but as eleven hundred three hole punched loose leaf pages! This leaves you with the task of finding a binder after paying 40$ for the book! Since it is book size (8 x 10) it awkawardly fits into a standard 8.5 x 11 binder, not very convenient for reading or transporting, and you need the binder to be 3.5" thick to fit the book in the binder.

I gave it five stars for content, but this new method of publishing gets zero stars.

This book is not an "how to" guide, nor does it claim to be one. I mean by this that if you are, say a Java programmer looking for a book that concretely shows you how to integrate xml with Java then you would be better off with one of the so many Java/XML books on the market.

However, if in your work or your studies you feel that you need to gain a more thorough understanding of the W3C specifications related to XML, then this is the book to buy.

All the W3C specs are available for free on the web. The trouble is, W3C documents are designed to provide a precise definition of a standards, they are not designed to be especially intelligible by mere mortals (however technologically enclined). Some are quite readable, others far less.

Firstly, I really like that this book present all the relevant specifications and working drafts in perspective. Secondly, I found that it does a remarkably good job at translating these specifications (without simplifying them) in understandable terms.

In my work, I am interested in gaining as thorough as possible a view of XMl technologies and this book helps me greatly. I also like the fact that it present a well-organized bibliography at the end of each chapter (sadly many computer books from Wrox, O'reilly, Que an like don't have a bibiography as if to say "everything inside this book comes straight from the author's mind. DO not look any further).

I have reviewed for myself around twenty XML books. I found this book to be one of my top favorite. I recommend it especially for:
- CS students or programmer with a theoretical bent.
- anybody who wants to get a thorough overview of W3C standards.

Where to start? With the concise history of where XML came from and why each design decision was made and how the evolution of specifications took place over the years, or the thorough explanation of all the XML specifications, or the programming and parsing aspects of XML and metadata, or the cool XML timeline poster towards the end of the book? This book has much to offer any person interested in finding out what XML is and why and how it has changed our world.

Kenneth B. Sall, the author of this book, organized this book in a fashion where each section could be studied on its own, and if there are references to the previous sections, they are appropriately mentioned. This way, one does not need to sit down and cover this 1000+ page book cover to cover to realize that the topic of conversation is. The stage is set at the beginning by the author commenting on the fact that XML can describe everything under the sun, even the kitchen sink:

"XML: ... maybe it's everything but the kitchen sink? Say, have you heard the one about the XML Kitchen Sink Language? ..."

I have been working with XML for sometime now, and I am still amazed at how it has grown and expanded in to our everyday lives in the past few years. One can spend months coming up to speed with the specifications and the XML "realm", and that's not enough. This book does not even cover, in a great detail at least, the Web services realm. That alone is a couple of thousand page book. The background topics are essential to any reader: basic XML syntax, DTD, Canonical XML, Namespaces and XML Schema. Once you have these topics covered and well understood, you can jump around to any other part of the book, displaying XML data for example or XML programming API's.

One can spend a couple of hours trying to figure out how these specifications fit in, but the author hs already done the job with a very useful picture inside the cover page. What's your forte? Cascading Style Sheets to convert XML data into a PDF document for example, or an XHTML document to display on a web site? XHTML is also covered in length, if you do not know that is and what it offers over the plain old HTML.
My favorite topics were probably the authors explanation of the XML parsing and the available API's and resources. SAX, DOM, JAXP and JDOM are covered in great detail.
* SAX - the API that started it all. Minimal and light-weight. Fast and event driven.
* DOM - Memory intensive, complex, but very powerful. It's a tree based model, and the tree represents the whole document.
* JDOM - java specific. Can be used with either DOM or SAX.
* JAXP - java specific again, but easier to use than JDOM.
There are also a number of C++ XML parsers that the author touches on such as the Apache Xerces, C++ SAX and many others, but the main topics revolve around the four most popular parsers mentioned. These sections are mostly tutorials and how-to's. Each parser is used in an example and example is analyzed piece by piece. DOM is covered in more detail due to the number of levels (DOM level 1-3) that it has. Since DOM is more powerful and more complicated, the topic is a bit more advanced and would require more attention from a novice. If you read thru the SAX chapter and understand it well, DOM would not be that much of hurtle, but make sure that you read understand SAX first. Java centric API's including XML-RPC, JAXB, JDOM, JAXM are covered by the author to depict how XML can be used and how it would benefit the application - and developers in-turn. The icing on the cake is when K. B. Sall outlines the differences between SAX, DOM, JDOM and JSAX. He talks about each of the technologies in detail, tell you what the advantage and disadvantage of each one is, and then it compares them against each other. By the time you are done reading these sections, you would become an expert in XML parsing and programming.

XLink and XPointer. How can one leave without these two core technologies and tools? They are truly remarkable; easy to use, light weight and easy to learn. Well, they are well covered - as you would expect from this book. One thing about these topics is that they could be very abstract and need examples, and we got lots of those. The example depict the efficacy of how one can use XLink to create complex connections between sets of resources, even though you do not have a write access to those resources. This is very handy and resourceful technique is you need to build an e-commerce site. With XPointer, one can locate individual XML elements, set of elements or even a range of XML data between two points. The ability to specify "range" of elements is where the true power of XPointer is revealed.

The references, the related resources for each topic, simple to complicated examples and a CD filled with goodies, source code used throughout the book and the W3C specifications at your fingertips outline the some of the other benefits of Kenneth B. Sall's "XML Family of Specifications" book.

I can only take one little challenge at a time. So far Sandy Berger's book has helped me with e-mail and finding and organizing things. Those two chapters are my favorite chapters. The reward for working hard to understand attachments with Sandy's help is being able to receive pictures of all four grandkids that are scattered around the country. This book opened that door for me. I look forward to tackling other chapters and learning other skills.

I did not have any computer experience. I was not fortunate to be exposed to computers during my schooling. I felt like I could learn to use the computer and found this book to be the perfect tool to help me.

I read the paragraph by Horrace Deets, AARP's top guy, and agree that Sandy Berger can help you get the most out of your computer experience. I feel like I am making up for no computer experience and will have plenty of computer fun in the future.

I found out you don't have to be described as a "Grown-up" to enjoy this book. My parents are enjoying it but they are o.k. with the description "grown-up"; I don't think it fits me. Still I found the information in Sandy Berger's Your Official Grown-up's Guide to AOL and the Internet right on the mark for what I needed to know about computers. And I am only 27. So I guess it doesn't matter where useful information comes from as long as it is helpful.

I love this book. I am 66 and just bought my first computer three months ago. This book, along with America Online Simplified, is my bible. It is so easy to understand and so complete. I will continue learning from it.

Reviewer: Paul Gerstenbluth (ariefound@aol.com)

Review: Grown-up's Guide to AOL and the Internet, IDG Books Worldwide

Give me a Ticket to Ride on. The Grown-up's Guide to AOL and the Internet is your destination ticket to a rewarding online experience. America Online makes it easy to arrive online, but what do you do once you get there?

Open Grown-up's Guide to AOL and the Internet and find the road signs to:

* Travel and navigate AOL and the Web using links, browsers, and search engines

* Stay in touch with family and friends with AOL email and learn about Instant Messaging and Buddy Lists; and

* Explore popular topics online including travel, money, health, hobbies, retirement, research, and genealogy.

Grown-up's Guide to AOL and the Internet's Contents at a Glance:

Pro Reaction

Book font is 14 points for easy reading. Grown-up's Guide to AOL and the Internet pages are loaded with tips, definitions, cross-references and notes. Also, there are dictionary type thumb indexes through-out the 15 chapters for finding information quickly.

CD-ROM contains America Online version 3.0 and 4.0 for the Macintosh. Also, it contains for PC users' 5.0 for Windows.

Con Reaction

Missing from CD-ROM is Internet Explorer and Netscape Navigator for Macintosh users. Utility shareware such as Always Online should have been included on the CD. Also, missing is summary of index of Websites mentioned in the book.

End Notes

The Grown-up's Guide to AOL and the Internet is an easy-to-use traveler's guide, written specifically for adults 50 and older. It shows you step-by-step how to use the Internet to enhance your daily life.

The book also shows you how to find invaluable resources and services such as e-mail, travel planning, hobbies, health and money management, and retirement tips.

Grown-up's Guide to AOL and the Internet simplifies and defines the lingo, walks you through the basics, and points you to online destinations and activities.

=== Paul Gerstenbluth is President of the ARIE Foundation. The ARIE Foundation's mission is to provide VA hospitalized patients with hobby materials and computers that helps in their stay and recovery.

I have been using GoLive since the Cyberstudio days, and this book STILL florred me on how much useful information it contained. Everything from the "Well duh! I can't believe I didn't know that" to the "WOW" tips are in here.

Simple. Consolidated. Useful.

This book is a great catalyst for experienced as well as new GoLive users. It's great way to learn all those little hidden, new or forgotten goodies in GoLive, whether you want to know how to be a more efficient GoLive user or want to know what you've been missing and don't have the time to learn. This book is a quick, enjoyable, easy read. I'm already looking forward to a "More Tips & Tricks!" book, but it's hard to imagine they've missed any with this one.

Adobe offers GoLive as a powerful tool to build pages in a website. It is complicated enough that the authors of this book present 200 tips, to perform common and useful tasks.

The contents pages show a titular summary of the tips. Given that GoLive is from Adobe, it's no surprise to see an emphasis on the visual presentation of the pages. Typical is a tip about writing links in PDF documents, or another tip about converting an HTML file, and any associated referenced images, into a single PDF document. Of course, there are also several tips involving Adobe's flagship Photoshop.

Overall, the tips seem straightforward to understand and do. This appears to have been a deliberate choice by the authors. The book is most useful if you already have the basics of GoLive. A good companion to a standard text on GoLive.

I recently met the Author Adam Pratt at Mac Designers Conference this year in Chicago and Adam introduced me to GoLive CS, I was hooked within 20 minutes. Reading this book is like speaking to Adam but instead of 20 minutes, it feels like a 6-8 hour training. The book is simple and effective for the beginner and full of tips and tricks for the intermediate user already using GoLive. It covers the basics from setting up the site to advanced features like creating cool Quicktime slideshows with GoLive's impressive QuickTime editor. The book is filled with great resources such as hidden shortcuts (for Mac & PC), detailed descriptions of each object and there's even a resource listing sites that are full of GoLive Tutorials.

Being a Senior Web Developer and College Instructor, I highly recommend this book and give it 5 stars.

One of the best books on software that i ever bought. I've been working with GoLive for quite a while now and just can't believe how many useful things i didn't know about it yet. So many shortcuts that enhance productivity, so many features that i paid too little attention to.
Because of the way it's written - 200 tips, most of them on 1 or 2 pages - it's easy to pick it up at any time, read a minute, learn something valuable and put it down again. And you're almost sure to learn something new with every tip.

I'm working for a .com company again! I don't believe it. I picked up this book for a good idea of what it takes to remain competitive in this space. I was pleased and surprised to see that the lessons are still useful. Maybe even more so now that ROI and other basic business practices are being applied to online businesses. I liked this book a lot.

I recently lost my job at a tech company, so I read this book looking for tips on how to remain competitive in the downturn. The funny thing is the book was written in 2001 just as the .com meltdown was heating up. Thus it starts out optimistic about the future of the net, but points out why many companies will fail. He was right about that, but I'm not sure I share his optimism that downturn cycles tend to last three years. It's worth a read though because it has good insights on how to remain in the game when times get tough. And times ARE tough right now. In general, I might have given this one four stars because it's good a bit over-detailed and of course derivitive. But I decided to give it five because it turns out to be very relative to what's happening in the marketplace today. If you're still unemployed by summertime, take this one to the beach with you.

I read this book about a month ago. I find myself thinking back to it in different business situations. Hey, does that mean I learned something? One of the better Internet books I've read in a while.

I expected this to be another outdated cheerleader-type Internet book that touted the net as a great business savior while ignoring the fact that most Net-based businesses failed. I was surprised to discover that it helped me understand WHY those businesses failed, and even established a checklist for anyone hoping to still make a buck online. I think the book is guilty of not criticizing some net strategies for being short sighted, and it's also guilty of supporting some of the "free content is better" mentality that only a few Net businesses have made work. (That's why it doesn't earn five stars from me.) But still, the lessons are solid enough that this book ranks as one of those undiscovered gems that I'd recommend to anyone involved in online services. Learn the lessons.

I'm taking a summer business school course, and we had to read and analyze a business book. I picked this one because I'd previously read The Art of War. Likes: 1) Details about how markets evolve and grow, and how important timing is. 2) Several real world business examples, given to support the concepts. 3) Easy to read. Informative but not lost in boring jargon. Dislikes: 1) Takes the position that some companies- though only a few large ones - will still be able to survive by offering free services supported via advertising. (From what I've seen this is drying up.) 2) Would like to see more details on how companies might migrate from ad-supported to subscription-based models. That said, I did enjoy the focus on establishing competitive supply chains (which we're learning about in class). By detailing the ups and downs of exchange builders like Covisint, it studies the third approach - neither ad based nor fully subscription based. Our class considers such commerce exchanges which survive on transaction percentages, the wave of the future.

This is an interesting sea story that will certainly entertain sailing enthusiasts for a long time. The story focused too heavily on the rather idealized but troubled life of a friend of the author, and at times suffers from too much speculation as to the mindset of the sailors eventually lost at sea. These literary shortcomings, however, are a reasonable trade off for the authors vast experience and knowledge of sailing. Overall, I enjoyed the book and would recommend it to anyone with an interest in sailing.

I picked up this book at the independent booksellers' convention in Atlanta after hearing John Kretschmer speak. His talk was so enthralling, I couldn't resist his book. It is riveting and well written. A must for anyone who seeks well-presented thought-provoking entertainment.

I just finished reading this book. It sat on my book shelf for a good while. I had forgotten about it. I picked it up today and never put it down.
I live on the island of St. Maarten. One of the sailors in this book was a resident here. I am familiar with the waters around here and I lived through Hurricane Lenny, so I was particularly interested in this book.
I was not prepared however for the intensity. I feel like I lived this tragedy with these sailors. This is a well written, well researched book and one highly personal for the author, who was a good friend of one of the sailors.
I highly recommend this book. It is well worth the read and if nothing else, it will make you appreciate the raw power of hurricanes and the sea.
My sympathies go out to all the families who lost their loved ones in this hurricane.

This is a most excellent book which will sure become a sailing book classic. It tells the story how the paths of an American, an Australian, a Frenchman and a Brazilian in three different vessels crossed each other in the eyes of hurricane Lenny. With the insight of someone who seems to have lived their lives Kretschmer sketches us why they were sailing, what they loved about sailing, and why they were there when the hurricane struck.

The story is told by someone well-versed at sailing, but one who doesn't forget to explain the technical terms to newbies, but also does not bother experienced sailors with long explanations. It seems details have been researched painstakingly.

If you have ever dreamed about sailing the oceans, read this book.

This is a well written and gripping tale of three sailboats caught in a Caribbean Hurricane. As their paths and stories converge, the tension gets tighter. We know how it ends, but finding out how it gets to that point keeps the reader from putting it down.

I recently read John Passerella's first Buffy novel, Ghoul Trouble, and LOVED it. He captured the characters with such ease and approximately. And now, with Avatar, he does the same with the characters. Angel, Cordelia, Doyle, and even Kate are displayed respectfully and with the right characterization.

When a demon materializes in LA, needing to find 12 victims to complete a cycle in which the demon will be reunited with its true body, Angel and the crew are on top of it, along with the help of Detective Kate Lockley. The demon is using a man, who he promised the world to, to find his victims online in chatrooms. The demon appears to his victims as what they most desire. On a side note, Cordelia wants a website made for Angel Investigations, and that results in some humorous moments. Especially with the aide of a teenage computer geek.

Passarella really knows how to write a novel. It's absolutely expertise, and he knows exactly what he's writing about. He never makes the novel drag or become dull. There is one incident that makes the whole novel though. It plays out when Cordelia is chosen as bait to lure the demon in so Angel and Doyle can destroy it. We then see who each one of them desire. It's a very interesting and suspenseful moment in the novel.

John Passerella is now up there with Christopher Golden and Nancy Holder as one of the best Buffy and Angel novelists. I hope to see more coming from him in the future.

This was the fourth Angel book that I've read. So far, it's the first that really seemed to capture the characters and the spirit of the show. According to the blurb at the back, this is only Passarella's second novel (and his first solo attempt), but surprisingly it reads like it was written by a seasoned pro. The dialog is realistic (okay, Angel uses a few too many puns during the battle scenes for my taste, but a small flaw in an otherwise fantastic grasp of the character), the fight scenes intense and the plot well thought out. If you're an Angel fan who is unhappy with the quality of some of the tie-in books that you've read, here is one that is sure to please.

Loved it! Fans of the TV show will definitely enjoy this novel. At some points it kind of grossed me out, but I couldn't stop reading because I enjoyed at the same time. Highly recommend.

Elliot Grundy has made a deal with a demon. In return for everything he desires Elliot will help the demon to complete a ritual that will allow it to be reborn. Using Internet chatrooms, the pair are luring unsuspecting men and women into meeting with the demon, disguised as the victim’s ideal date. However, little does the demon know that an ancient cult seeks to posses and control it for their own purposes…

When Doyle’s visions lead Angel to the scene of a murder, he discovers that a man has been attacked by a demon that leaves behind nothing of the victim except for their skin. It soon emerges that this is not the first attack and that both men and women from all over L.A. are being targeted. The victims seem to have nothing in common, and the description of the attacker differs in every case. Angel has no idea who or what this demon may be.

“Avatar” was a fast-paced, enjoyable read. John Passarella manages to capture the characters exactly as they are in the TV show and ultimately produces an original, entertaining novel that maintains your interest throughout. There is no pause in the action and “Avatar” is one of the best of the Angel or Buffy books I have read so far. I recommend this book to all Angel fans.

There is a killer stalking the streets of Los Angeles, one sucks the essence from his victims leaving an empty husk. The only thing the victims have in common is the manner of their deaths and their link to the Internet. An Internet savvy demon is the last thing that Angel thought he would have to deal with - but you never say never in his line of work. As he tries to track the killer he is unaware that he is not the only one hunting the killer. A cult is on the trail too, but they plan to bind the demon. Now Angel is in the way - and they don't like that.

There are some authors for series like Angel and Buffy that make you feel like they are sitting inside their world. You get that feeling from John Passarella - it really feels like he has spent time with Buffy and Angel and really gotten inside their heads. The storyline of this novel is both gripping and seamless. It could have just as easily been an episode off the series. I agree with other reviewers here that Passarella compares really well to Christopher Golden and Nancy Holder and I can only hope that he writes more in the series.

Thank you for an excellent guide for online shopping! If you are looking for great Internet guides for Kids & Family, High School, and College students, please check out the You Are Here Internet series!

Online stores come and go, especially the big ones, but this book lists hundreds of terrific small online stores that carry really unique stuff. I especially liked all of the stores that sell natural cosmetics and natural fiber clothing for me and my kids. I've had this book 2 weeks and already its saved me lots of time.

I was tired of seeing the same old online stores over and over again. This book pointed me to some real winners. It's a big time saver. Very easy to find what I wanted quickly.

I learned a lot about online shopping that I never knew before. But the best thing about this book is all the online stores, listed by categories. I found some neat stores. Loved the party section.

Before picking up this excellent book, I was wary of online shopping -- and I still am, but now I'm intelligently wary. The authors do a marvelous job of helping understand what you can trust and what you can't, how online shopping works in all its various manifestations, and what strategies to use when you do shop online. The book showed me that online shopping is not (as I had thought) just for shopping addicts who need a fix 24 hours a day, but a great space for intelligent and discerning consumers. I'm still not a big spender online (or anywhere), but I've used the book to help me find some things I couldn't find anywhere else and at surprising prices. I think this book is going to go down in the so-far brief history of online commerce as a milestone achievement. It has certainly changed my views about WWW commerce and made me a better consumer. I can't say enough about this expansive, easy-to-use, fun, and informative work. I hope they plan to update this work regularly.

There are people who will swear by this book, there are people who will hate the book. There is no middle ground, i have checked and tried it out. Either you love it or you hate it. Poetic Nonsense in finesse and the finest form.

This will cure your longing of the cluetrain manifisto stuffs. Beautifully written and meaningless at some point, but you goona love it i guess, you gonna crave for more, and then subscribe the newsletter.

GO buy the book, and immerse yourself. I have read some part of the book more than 3 times. Amen.

I just finished Bombastic Transcripts, so if you have bothered to read this at all you're probably wondering so what did this monkeyboy think? Good question, honestly I am still pondering it mulling it over in my head and probably will for a bit. It is a quick read, it's an interesting read, but fundamentally it's not a light read. It takes a little time for digestion and pondering... I suspect I will read it again in the next month or two and reconsider, hell maybe throw this whole review out.

So here's my advice go buy the book, RageBoy needs the cash. If you like Tom Robbins, Hunter S Thompson, and the Gonzo style read away, you'll enjoy it. Perhaps you will find some stuff to digest, even without ingesting any substances on the Schedule I drug list.

If you didn't like Cluetrain Manifesto, Gonzo Marketing, or any Gonzo writing buy the book anyways, for the reasons stated above. Then hide the book in your bookshelf and wait until a really dark night, one in which your soul is screaming for mercy while the night rages in a Category 5 Hurricane and your only fresh reading material is a copy of Reader's Digest you have flipped through already 15 times. Your mind goes hungry, for something unanswered and unknown, and you will recall this book hiding in some dark corner of the bookshelf covered in dust and a three month old edition of Fast Company magazine. You will pull it off the shelf and find yourself drawn to the words expressed inside and the walls of illusion come crashing down inside your mind. Either that or you'll take a gun and pull a Hemmingway. Doesn't much matter to me, if you survive reading it you might even find yourself signing up for Entropy Gradient Reversals, but let me warn you the shotgun is alot quicker and painless, but it's not nearly as much fun.

I only have one thing to say about this: "The Solution is Poetry". Excellent reading. Warning, you may not get it if you consider yourself too smart and significant.

This is the crash course in understanding the fundamentals of the necessity of change as seen through the eyes of the author, Christopher Locke. Everything you previously thought was lore is turned on its head in riotous fashion in The Bombast Transcripts. Each chapter takes apart some standard you thought was a given, an immutable and constant attribute of practically every aspect of life in the western world.

The best part is that Chris does it in so many different ways in one book. There's flat out ranting and there's cutting ridicule including interviews with himself, Rupert Murdoch and the famous one with Mr Ed. (Yes, the horse.)

Using those cliched critic's terms of rollercoaster ride or rollicking good yarn don't do this volume any justice whatsoever. In fact, this book defies any label you might care to ascribe.

In fact, I defy anyone to come up with a label for this book.

That was my introduction just over a year ago to Entropy Gradient Reversals and the evil genius mind(s) behind it, Christopher Locke/RageBoy. From that first mind-blowing, breathless reading of his newsletter, I was alternately charmed, alarmed and disarmed by the decidedly unpretentious Chris Locke. His new book, the Bombast Transcripts, a collection of essays previously published to the Entropy Gradient Reversals mailing list, contains that first newsletter that caught my imagination, and so many more.

As I've read through this book, I have found myself again reacting to it in the visceral way that I had to become accustomed to as one of his faithful Valued Readers at EGR. While some may call him pompous and crass, I find him to be merely open and honest. Then again, I've always had a soft spot for intelligent, over-indulgent, semi-vulgar Don Quixotes. His chosen windmills are big business that don't have a clue (IBM et all, no small potatoes here) and, while a book about business practices would normally make my eyes glaze over while putting me in a semi-catatonic state, I find this book to be human and engaging at every turn. Each essay stands on it's own as either a rant or a screed, yet each could also be expanded into its own little book. Irreverent, engaging, transforming, contemplative, hilarious....and each page is more of the same.

While I read Locke's words, I get the feeling that I am a part of something much bigger and more important than anyone can guess, especially those that think the internet is nothing more than a collection of chatrooms and porn sites. No, I get the feeling I'm getting a glimpse of a creation, a rapturous inferno of truth and emotion, two key elements that, when exposed to each other under the heat of RageBoy's passion, cause a brilliant flash of evolution that could change the world as we know it. What a wonderful world that would be.

Idealistic? Maybe. Bombastic? Hardly. Evil Genius?? Indeed.

"A fulfilling and essential must-read survival guide for any professional hungry to claim their piece of digital territory"

Brand Digital is a terrific, thoughtful, pragmatic book for anyone trying to build or enhance their brand in our ever-changing world.

BrandDigital is a terrific follow-up to BrandSimple. The book is clear, consise and a must read with great real world examples.

Finally a easy to read, straightforward book simplifying all the hype and buzz for those of us not in the branding world

A great way to hear anecdotal accounts of how brands made the successful transition to the digital space. Helpful to all of us thinking about how to capture our customer's attention across all platforms and touchpoints.