Computers and Internet Books

You could accuse me of a little bias...i used to work for HP..and Tony Redmond is regarded as a legend.

All of that aside...this book is brilliant. It covers everything you want to know, in all the excruciating detail you need. I design E2K7 architectures in my line of work...and this book is always within a .5 second reach.

Thoroughly recommended.

This book is one of the best "computer" books I've read. Compared to another book "unleashed" about Exchange 2007, this one gets straight to the heart of Exchange and gives you the knowledge you really need. It doesn't waste half a book explaining things that Exchange administrators should already know. If you need to know how Exchange really works, this is the better book on the market right now.

I purchased Tony's book after I had previously purchased another book on Exchange 2007. I found the first book too overwhelming with regard to detail and found that I had to read paragraphs when one or two words would have been adequate. Tony Redmond knows his subject; so well that he knows what you need to know, and what you don't. My installation went without a hitch (well, maybe a small hitch here or there). Definately the book for the knowledgable network admin who has had some Exchange and other email experience. Extremely helpful.

Ive been reading Tony Redmond's Exchange books since the one written for Exchange 4.0 Ive only just started reading the latest one for Exchange 2007 and so far this book has exceeded my expectations. The differences in Exchange 2007 from previous versions are vast, but Tony passes on this knowledge to the reader in a gentle, logical and very readable fashion. I had to smile when previous versions of Exchange were described as "...more like a monolithic messaging behemoth"!

I loved this book and found it to be extremely useful...If you use FrontPage 97, get the 2nd edition of this book called FrontPage 97 Unleashed, which is also written by William Stanek

No other FrontPage book compares. Clearly Stanek knows everything there is to know about Web publishing and design with FrontPage AND he's not afraid to share it with the world.

Great examples!

Great insights!

Great organization!

Sams marketing team is asleep at the wheel on this one. This book should be packaged with the FrontPage software and there should be in store promotions everywhere! William, find a new publisher. Sams is doing you a disservice.

Microsoft's FrontPage 1.1 is great, but I NEVER would have learned how to get the most out of the software without this book. If you use FrontPage 1.1, I highly recommend this book. If you use FrontPage 97, get the second edition. Either way you won't be disappointed. This book answered every question I had and opened a whole new world of possibilities. William, your book truly made the difference

Best coverage of FrontPage 1.1, which I still use. If you use FrontPage97, the second edition of this book covers it in great detail.

A Super Must Have book for anyone who's creative.

If you're new to Microsoft Image Composer, then you must get this book. Brian Johnson writes with clarity and humor which takes the intimidation factor out of learning this program. While MIC makes web graphics creation as easy as it gets, it's still a great help to have a guide to lead you through the short learning curve. Brian Johnson inspires confidence. With a little patience and this book, you'll be cranking out graphics like a pro. Power users of MIC may not lean anything new, but for the price, it's a good reference tool.

My FrontPage CD included the Microsoft Image Composer, but Inever really made much use of it. Then I bought the "Dummies'book and realized how much I had been missing. The first fourchapters, alone, were worth more than the price of the book. I recommend it to anyone who is at all creative, and not just for web sites.

I must give this book 5 stars. I am not a big fan of the " dummies" series nor am I new to web graphics. I had sooooo much trouble with MIC , even the bottun editor. I bought every book I could find and there wasn't many. This book was the winner, it did help clarify what Microsoft found it so hard to make easy. I do prefer Illustrator or even Freehand but if you are forced to use MIC this book you must have!

This is by far the best ISA Server book on the market.
Worth every penny I paid for it.

This is THE book if you are looking to learn ISA 2004. It is structured in an easy-to-understand manner for windows admins who are familiar with Windows but may not have been exposed to ISA Server or are upgrading from ISA 2000. All in all this is the only book on the subject you'll need.

I found this book to be extremely helpful in understanding ISA architecture and how it might fit into our organization.

The book is well laid out, concise and readable. The first section lays out a high level view of ISA functions and provides a clear overview of how to assess which components are appropriate for solving specific network security issues. The section on deployment goes into more detail, explaining how to install and configure the various components of an ISA deployment. Part III on securing servers and services goes into the specific details of configuring ISA to protect messaging, web and RPC traffic.

Microsoft networking products continue to improve both in functionality and ease of use. Having guides like this make understanding and implementing new technology viable even for small organizations with limited budgets.

The book is poorly named. "Unleashed" suggests to me wild and wonderful things to do with complex features or even tricks and undocumented things. This is definitely a black Labrador on-the-leash kind of book, and it will get an administrator safely across the broad avenue that is an ISA installation. It's a great book in spite of the name.

I used "Unleashed" as a guide for installation of ISA Server 2004 (replacing ISA Server 2000) on the perimeter of a small office network that has ten servers on three different domains (including a web server and a mail server) and twenty workstations. I studied this book and Shinder's "Configuring ISA Server 2004" extensively before beginning the installation, and I had previous experience doing the installation and maintenance of the ISA 2000 installation that ISA 2004 replaced.

I preferred this book ("Unleashed") to the Shinder book as an installation guide, but I like Shinder as a reference because of its greater depth (twice as many pages). Both books promote ISA, but the Shinder books examines (in a defensive but very useful way) competing options to ISA more thoroughly. Shinder's book then would be more useful for those evaluating ISA versus competing products.

I also have the Microsoft MCSA/MCSE Training Kit. This book is the only ISA 2004 book that includes a 120-day trial version of ISA Server 2004. I have spent only two hours with this book but found the questions and answers at the end of each lesson helpful reflecting on key points. I did find a glaring error early on. It is not true that "the IP address assigned to the external interface [of the ISA server] must be routable ON [emphasis added] the Internet." The truth is that this IP address must be routable TO the Internet; and a private address (10.1.1.1 for example) will do just fine if there is (as in my case) a router with a public address between ISA and the Internet. Microsoft books are of coure authoratative and prep well for the exams in spite of an occasional error.

Our ISA server is connected on the Internet side with a private (nonroutable) IP address to an $89 Linksys router, which is configured with simple firewall filters. The Linksys router has a public IP address and connects to a Verizon DSL modem. A laptop in the DMZ between ISA and the router is used for testing ISA protection. The ISA server of course could be connected directly to the DSL modem; but we like the presence of the additional appliance (the Linksys router) as an additional level of defense. We run GFI (number one Exchange spam filter) on our Exchange server since ISA and most other firewall products only do token spam filtering.

"Unleashed" provided sufficiently detailed and accurate guidance for each step that I took: hardening the OS, installing ISA, configuring the networks attached to the ISA NICs, setting up firewall rules, publishing an IIS web server, publishing an Exchange mail server, and setting up Outlook web access. The total time required was only two hours even with a couple of errors.

ISA is a complex product with routing, caching proxy and reverse proxy servers, firewall (including stateful and advance application level inspection), VPN server, and simple spam filter. Michael Noel in "Unleashed" clearly shows how to use the greatly improved ISA administrative interface with its templates and wizards to configure my simple architecture and also more complex architectures that place servers in the DMZ as well as the limited single-homed topology with the ISA server in the DMZ. My company is not using VPN, but the book provides thorough coverage of VPN, which many be mission-critical to those with branch offices and road warriors.

Lastly, if you are new to ISA, be aware that ISA 2006 was released as a beta earlier this year. Many reviews suggest that ISA 2006 is not a major change. Microsoft says that upgrading from 2004 to 2006 will be supported. Amazon shows no titles as yet for ISA 2006. My guess is that the final release of 2006 will not come before the end of the year.

These cards are everyhting I hoped they would be. And very fast shipping too. I wouldn't hesitate to use this person again. Thank you.

The quick reference cards purchased from BrainStorm Inc. were an enormous aid to us. A life saver for the situation we found ourselves in. Thank you for your excellent service and timely distribution.

Given the differences between Office 2003 and 2007, these card are essential. They are easy to read and of high quality. I just bought my second set for a friend.

I teach Word and Excel and needed a quick start over the summer before school starts. These cards are great for both home and school.

OCS is a powerful product, enabling many different scenarios, and this resource kit is a must for administering it.

Just having the tools and OCS PowerShell scripts in one place is handy, but what makes the *book* a great buy is the content around the tools and scripts. The book is neatly organized by different scenarios, and show each of the reskit tools *as appropriate for each scenario*. That's a big help, because there are many useful tools and scripts here, but identifying which one(s) to use would take a lot of effort without this focus.

The material itself is structured so that it's easy to find high level information, but has deeper information embedded. It's easy to get right to the practical information while skipping over the deeper technical content if you don't need it, but it's easy to find and dig into that deeper material if you *do* need it.

Because of the organization and solid content, you don't have to read the whole book to get a lot of value. When I needed specific information about the changes from LCS (the previous generation of OCS), or when I needed to figure out the best tools tools to use for the *new* scenarios, I got practical guidance, quickly, on the appropriate techniques and tools.

Best of all, the book is filled with detailed and interesting side bars from experts, both within the Microsoft product team and from outside experts with extensive real world deployment and configuration experience. They were so much fun, I found myself skimming the rest of the book, just to read these sidebars.

This book explain in good way the general architecture of Office Communications Server 2007. This Microsoft product have many features and many server roles to install and configure and in the resource kit there are some real scenarios descriptions that facilitate undestanding. In the book's cd there are some important tools for better management of the Server. Don't are developed in deep mode the integration with others Microsoft servers like SharePoint Server 2007 and MOM.

The OCS 2007 Resource Kit is a must have for any OCS administrator. It has all the details about Office Communicator you need to fully support and understand this complicated product. It has all the WMI settings that any admin would need to make changes to there environment. Also detailed diagnostic information about IM, Conferencing, Telephony is fully exposed in their respective chapters. I highly reoommend it.

This is a great book for anyone who has, is, or is thinking about working with Office Communications Server 2007. There's so much detail packed into this book, and it really runs you through the product from the bottom up. Since there was so much collaboration between people who have or continue to work on the product, no detail was spared.

Though not perfect, it is still the best book around on wireless networks. It was chosen as the course book for mobile and wireless networks course during my graduation. I liked it very much and enjoyed reading it. It is written in a simple and easy to follow style, avoiding unnecessary text and explanations. It covers a wide range of topics in wireless networks, e.g., MAC for wireless, telecom networks, WLANs, mobile network layer (Mobile IP and etc), mobile transport layer, and satellite and broadcast systems, along with an introductory chapter on wireless transmission fundamentals. However it is SERIOUSLY missing IEEE 802.16 WiMAX.
I have consulted a few other books in this area. In particular, I found it better than William Stallings's Wireless Communications & Networks.

When you pick this book up, it looks completely boring! Neither the title nor the cover is enticing. However the content is excellent - it has a thorough coverage of all kinds of current and upcoming wireless technologies. Not many books today mention anything about technologies such as bluetooth, however this one has a couple of pages coverage. If you're looking to get an overview of what is happening in wireless, this is a good place to start. I would definitely recommend picking up a copy of this book - I was very happy to have bought it.

This book offers an excellent introduction and exciting insights on latest mobile technologies; from wireless transmission, telecommunication systems, satellites to wireless LAN/ATM, mobile network/transport protocols and the WAP development. The contents are not only well-organized and balanced, but also easy to understand and interesting.

I have read a few books on the overall subject, and this is by far the best-written book. I recommend this book very highly to IT engineers, managers and others who are interested in learning how the latest mobile technology works and how it is becoming the next-wave for the Internet and Web phenomenon.

Very good book that explains current research and technologies covering especially OSI/ISO layers 1 to 4 in mobile/wireless communications. WAP is also discussed. Managers, some developpers may find the first 10 chapters too detailed as the book goes far (up to single bit description in packet headers) in protocols explanations.

This book is ideal for communication systems and telecom engineers and give an excellent up-to-date idea of the mobile/wireless communications field for others.

It is often the case that a new area of inquiry, comprised of elements from seemingly disparate disciplines, yields surprising insights. Zeigler's and Hammonds's effort is no exception. While linguistics has from time to time informed mathematics and computer science, to my knowledge little has been done to date towards the application of semantics and pragmatics to this type of data exchange.

The prose is concise, clear, and conversational. Given the complexity of the two topics and the more or less mutual exclusivity of their lexicons, readers whose experience has been acquired only in the one or the other of these two disciplines will nevertheless quickly become comfortable in this discussion. The authors provide many examples to illustrate their line of reasoning, all drawn from a wide variety of sources.

As an IT professional with 15 years' experience and an advanced degree in a foreign language, I found this book satisfying, illuminating, and provocative. While it is intended to address a specific engineering problem, its implications extend well beyond its stated purview. Heartily recommended for those who would like to think about the synergies of data engineering and pragmatics, and also for those who want to think about what might be beyond the horizon.

This book offers to the reader a thick and consistent theoretical background for dealing with ontologies (i.e., languages for describing "a state of the world".) Both authors merged very carefully their knowledge and disciplines [social and computer (engineering) sciences] in a complete and homogeneous framework.

In the new research area of computer-based problems, dealing with complex systems induces increasing efforts for building unifying modifiable ontologies describing the systems, data and communications. Large digital data are described and abstracted through more and more complex software. Computer-based problems need to have strong theories to map very quickly evolving technical evolutions. Developing such theories allows to build a common field for discussions and specifications to participate all together bringing tools and incremental concepts (concepts of concepts of concepts...) Always thinking of knowledge of knowledge (or metaknowledge) models can be constructed. Using such a philosophy, ideas become program-independent and right issues and perspectives are more easily identified. Knowledge can be organized to cognitively map real systems to computer-based models. This is what offers us this new book. But that's not all!

More than neutral/specifiable mathematical structures, this book provides precise mappings and discusses usual notations and current orientations (XML, HTML, UML, MDA, etc.) Actual generic large applications (geospatial sensor data, natural languages, hierarchical constructions, WWW, etc.) and a plethora of didactical examples are presented. Lastly, a web-based interface allows the reader to experiment his understandings.

Even researchers from the modelling and simulation field will find here a way to deal with digital input data.

According to me, this book is the starting point (and foundation) for those who intend to build soundly ontologies through computers in a modular, generic and hierarchical way: government agencies, developers, standards organizations, researchers, etc. They will find here the precise technical solutions they are searching for, as well as a common evolutive language to model data for dynamic systems. If all problems could not be grasped in one book, the latter will pinpoint major issues in such an abstract way that people are able to identify easily them and to find further solutions.

This book is definitely for those who intend to increase their knowledge on ontology, develop mental models and want to talk and search together in a controlled and original perspective!

Addressing the compatibility issues raised in sharing data between collaborative organizations that employ different approaches to representing data becomes a major concern in today's net-centric computing environment. Effective information exchange requires not only an agreement on the syntax and semantics to be established between data producers and consumers, but also a common understanding of the pragmatics, namely the intended use of the data in specific situational contexts. It is the development of a generic ontology framework called System Entity Structure (SES) to describe both static and dynamic world states and a set of openly available tools to support automated creating and testing of the data model, then, that is at the center of Bernard Zeigler and Phillip Hammonds's new book Modeling & Simulation-based Data Engineering.

By delineating the critical relationships that best structure a data engineer's domain of interest with the extra expressive power, the proposed pragmatic framework captures the exact intent of the data producers and consumers, which, in turn, allows for effective conversation and appropriate downstream processing. The SES framework is formulated as a labeled tree comprising basic elements and relations that satisfy a set of formation rules or axioms. With the supporting tools, it can be defined in a restricted form of natural language and subsequently be mapped into various computational forms, including eXtensible Markup Language (XML), Document Object Models (DOM), XML Document Type Definition (DTD), and XML Schema. A standard way of restructuring and pruning different SES representations is provided to improve representation utility and harmonization. The Pruned Entity Structure (PES) provides the basis for static and dynamic world state descriptions, efficient extraction of data, and more advanced form of information exchange. As the authors put it, "the SES together with the Discrete Event Systems Specification (DEVS) formalism offers a powerful system-theoretic framework for specifying families of dynamic services that can execute in simulated or real-time and interact with other services in a net-centric environment."

Throughout the book, a broad range of easy-to-follow examples, case studies, and exercises is provided to consolidate the concepts and methodologies presented in the text and to give readers significant hands-on experience. This book is addressed to all those who are concerned either with data engineering in general or with interoperability in multi-institutional collaboration. Any reader with a general knowledge of ontology and discrete-event modeling and simulation will be able to benefit from the authors' insights.

For those who are working on complex problems of data interoperability and reuse of data sources in distributed environment, especially GIG/SOA, this book provides rigorous and novel methods and framework approach to solve data harmonization and ontology integration problems effectively. The authors present the pragmatic frame concepts, ontologies, System Entity Structure (SES) framework, and modeling and simulation based data engineering, all of which are useful methodologies to achieve automated interoperability testing at syntactic, semantic, and pragmatic levels in a net-centric environment. The book identifies complex problems encountered in harmonization and testing and illustrates framework and approach to implement such solutions in software tools and services. The concept of SES is being implemented in a commercial software with some online support. It is a truly fine resource for data and system engineers who look for solid approach to solve complex real-world problems!

That's just yet another great title from Cisco Press! There are just too many books available on MPLS both as a technology and service enabler, but it's hard to see a book that focuses on only one aspect of MPLS applications, i.e., MPLS VPN Security. I just love the fact as to how the book is structured to serve both novice and the advanced user to MPLS VPNs and its Security aspects. I like the idea that authors keep both enterprise and SP implementation aspects of MPLS VPN. Information throughout the book is precise, up to date and easy to follow. Book is structured into four Parts;

Part I focuses on MPLS VPNs and network security fundamentals, upon completion of this part you are not only up to speed with the key security concepts for analyzing MPLS network scenarios and where security needs to be implemented (i.e., zones of trust) but also the complete threat model for it which even discusses on securing NOC.

Part II introduces you to advanced concepts of MPLS VPN security, i.e., Inter-AS, Carrier's Carrier (CsC) architectural security. Authors do a good job of keeping in check the security issues which are independent of MPLS and need to be solved separately. They also make it very clear that security is an important network design aspect and how some design decisions can make an entire network insecure. Chapter 5 is mostly a re-hash of basic network security fundamentals in Cisco IOS feature set.

Part III walks you through the practical guidelines of how IPSec complements MPLS and security of Layer 2 VPNs and concludes with how you can effectively operate a secure MPLS VPN core. Authors make it clear that both technologies work together very well, but before considering IPSec into MPLS, one should clearly outline what are the goals (basically when to use PE-to-PE versus CE-to-CE encryption etc.).

In Part IV, the chapter I like most is the "case studies" - it provides use cases, application examples, and best practices guidelines for the key concepts discussed in the whole book.

This book discusses security in the context of MPLS VPNs Security and other related aspects (like Internet access within a VRF, Extranet or common services etc.). Both authors are very well known at IETF and Distinguished engineers at Cisco Systems. Their experience in the areas of network security and attack mitigation shines throughout the book.

Overall, I strongly recommend this book to all network security engineers as MPLS (due to its inherent advantages and applications) is gaining momentum not only in the service provider space but also in the enterprise market segment.

This is one of the few books I've seen that starts off with a discussion of just what is secure. Secure from the casual hacker that might try to get into your network is one thing. If the resources of the NSA are applied to getting by your security it's an entirely different matter.

The second chapter continues this analysis through the design of a threat model. Just what is it that you want protection against?

The chapters that follow go into the design of a secure system, followed by some case studies that are used to illustrate the theoretical discussion points from the previous chapters.

It would be nice if the world out there were a friendlier place, but it isn't. If it's your job to set up a secure system using MPLS, this book will provide the basic background information you need before you start entering parameters into the various security devices.

A very good examination of MPLS security that goes way beyond "its just like Frame Relay". The authors do an extremely deep dive on those aspects of MPLS technology that may effect the security of carriers who run MPLS or enterprises who utilize MPLS services. This is a rare book of interest to both carrier and enterprise network engineers. There is also some excellent coverage of link layer MPLS technologies and their security issues. It should be noted that this is not a primer on MPLS nor is it an MPLS book for security engineers. Instead it is (so far) the best available work on MPLS Security for network engineers who are already familiar with MPLS and WAN technology. Strongly Recommended.

MPLS VPN Security (Paperback)
by Michael H. Behringer, Monique J. Morrow ISBN 1587051834
As Multiprocotol Label Switching (MPLS) is becoming widely deployed for providing virtual private network (VPN) services. Security becomes a major concern for companies planning to migrate from the legacy VPN's to MPLS VPN's. This book provides an indepth look at what are the real security issues that both service providers providing MPLS VPN's and companies utlizing such services face. The authors provide a clear understanding of how the MPLS VPN's work differently from other VPN technologies.
The book is divided into four parts MPLS VPN and Security Fundamentals form Part One. The first part of the book provides an excellent overview on the three basic components of security: the architecture, design and operations and defines the "zones of trust" for an MPLS VPN environment. It provides an excellent Security Reference Model for MPLS VPNs. The various threats to a VPN are broken down into parts for better understanding, like threat, intrusion, Denial of Service against a VPN. Threat against an Extranet site. Threats against the core, and from within a Zone of trust.
Part Two of the book provides an analysis of Advanced MPLS VPN Security Issues like VPN Seperation (Address Space and traffic), Robustness against attacks (where and how), protection against spoofing, Specific Inter-AS considerations and comparisons. And other issues not addressed by the MPLS Architecture. It examines in detail Secure MPLS VPN designs and shows how to design a DOS resistant network and the tradeoffs between DOS resistance and network cost. The security recommendations provide tips on general router security, basic templates and ACL Examples. CE-Specific router security and topology design considerations. LAN Security Issues. CE-PE routing Security Best Practices. IPSec both CE to CE and PE to PE. And a comprehensive checklist for securing Core and Routing.
Part Three provides practical guidelines to MPLS VNP Security and shows how IPSec complements MPLS. It explains the deployment of IPSec on MPLS and use of other encryption techniques. It underlines the importance of security of MPLS Layer 2 VPNs and the various generic Layer 2 security considerations. The section ends with providing a plan for the operation management and maintenance of a MPLS core. It deals with the secure management of CE devices, management of VRF and VRF details.
Part Four provides deployment examples and lessons learned, highlighting theoretical discussion points from the previous chapters. It also provides various scenarios for internet access and points out security considerations for each example.
The coauthor Michael H. Behringer is an active member of the IETF and has published work on MPLS VPN security since 2001.
The coauthor Monique J. Morrow (CCIE # 1711) is active in both IETF and ITU-T SG 13 with a focus on OAM. She is currently engaged in MPLS OAM standards development.
I feel this book would be extremely useful for security and operations staff of enterprises that deploy MPLS or subscribe to a service based on MPLS.
I give this book 5 stars on a scale of 5, 5 being the highest. I strongly recommend this book.
Niloufer Tamboly, CISSP

This book is written with excellent real-life examples and specific information. And it's written in a tone that's easy to digest, with a voice that's marketer-to-marketer. It's good to take a step back and understand how online and offline campaigns affect each other, especially if you don't actively do both for your job. I'm not finished with the book yet, but I've already subscribed to Akin's Blog (www.multichannelmetrics.com) and sent the link to my team!

As the online and the offline worlds collide from a marketing perspective, practitioners need to be fully prepared to leverage the wealth of opportunities this creates. The Multichannel Maketing book is targeted to this exact cause.
As an online marketer myself, I found this book extremely engaging and useful as we delve into combining our online and offline marketing efforts.
Since the only way to prove that our marketing efforts are paying off is measure, measure, measure, the measurement and metrics section of this book gave me a good grounding on what I need to do in terms of metrics.
Overall, it's a great book, especially if you are looking at multiple channels to achieve your marketing goals.

As a consultant, I interact with marketers everyday. Everytime I begin a new engagement, I spend volumes of time creating a common language and understanding around what "multi-channel marketing" means in today's world...certainly not an efficient investment of my time or my client's dollars.

FINALLY, there is a book that meets MY standards on both the theory and practice of multichannel marketing. Akin's book "Multichannel Marketing: Metrics and Methods for On and Offline Success" provides unique insight and understanding to help marketers either begin the process of executing more complete multi-channel marketing efforts, or refine existing programs.

What I found especially compelling about Akin's book was the very natural and organic progression within each chapter. Chapters open with a quick summary of a business challenge/opportunity. His descriptions (often complimented by case studies) are direct and to-the-point...easily consumed by the multi-channel newbie. As he digs deeper into each topic he offers perspective that even the most seasoned CMOs will find actionable nuggets of wisdom in (I LOVED the Chapter 6 on Measuring Lift Between On-line and Offline).

In closing - is there value in Akin's first book? No matter what your currently level of expertise is...this book will make you a better marketer.

In this book, Akin Arikan walks us through the whole process of measuring online and offline activities using Web Analytics. He presents both theoretical advices and live examples of how his theories have been (can be) applied.

As a Web Analyst and an online marketer I look forward to adding the methods presented in the book to my repertoire. The jargon alerts alone are worth the read.

The book is very well written and should be required reading for marketers and analysts on the web. The interaction between online and offline is becoming more and more important, and companies must understand how to integrate all their marketing efforts.

I warmly recommend reading this book.