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LOVED THE BOOKReview Date: 2007-06-30
A smart, sensitive memoirReview Date: 2003-07-21
None of the long hours Appel spent at the ballpark, the turmoil he witnessed, or the high-pressure tactics of owner Steinbrenner have dimmed his appreciation for his colleagues and bosses. It comes through in the pages of this warm, often touching memoir.
The boldface names are there -- including Steinbrenner, Mickey Mantle, Billy Martin, Joe DiMaggio and Reggie Jackson -- along with less-famous but pivotal Yankee characters like clubhouse man Pete Sheehy, team execs Michael Burke and Gabe Paul, and Appel's mentor in public relations, Bob Fishel. (It even mentions the writers: Appel's anecdote about one scribe's losing battle with bladder control in Boston is priceless.)
Appel also reflects on his vibrant post-Yankees career, including a bittersweet period with the Atlanta Olympics and a still-thriving stint as a baseball author (subjects include early baseball star King Kelly, former Commissioner Bowie Kuhn and former Yankee captain Thurman Munson).
"Now Pitching for the Yankees" is a good find for anyone who loves baseball, cherishes its history and appreciates the people behind the scenes who make it happen.
Baseball needs Marty AppelReview Date: 2003-03-10
The Other Side of the '70s YankeesReview Date: 2003-06-12
"Now Pitching...", finally out in paperback, shows Appel's origins as a Yankees fan when everyone else was rooting for the Brooklyn Dodgers, and how he turned his love for the game into a career (when everyone else was watching the NFL). Most of the book covers the Yankees from 1968 to 1976, Appel's reign. Although many of the stories are familiar to baseball readers from what seems like 100 other books, only Appel is giving you the inside view. Nowhere else will you get such insider detail about Oscar Gamble's infamous haircut, Sparky Lyle's theme music, or George Steinbrenner's management style.
The book flags a little -- only a little -- when Appel leaves the Yankees and makes his mark in other ventures, such as team tennis and local NYC broadcasting. The most interesting part focusses on Appel's brief fish-out-of-water turn with the 1996 Atlanta Olympics organizers.
Marty Appel's been a very lucky guy -- who else gets to be friends with both Mickey Mantle and Billie Jean King? "Now Pitching for the Yankees" is several cuts above your standard baseball autobiography.
From Big Bad Baseball WebsiteReview Date: 2002-09-03
If I may add another book to the list. The best baseball book that I've read this calendar year is Marty Appel's Now Pitching for the Yankees. Marty worked in the Yankees' public relations department from 1968 to 1977, and shares loads of funny and insightful stories about the CBS Yankees and the Yankees of the Steinbrenner Era. The book is well-written, flows smoothly, and strikes me as honest without "hatcheting" people in and around baseball. I'd recommend the book to both Yankee and non-Yankee fans.

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An Ordinary ManReview Date: 2008-07-02
SatisfiedReview Date: 2008-03-27
would definitely purchase again
An Ordinary ManReview Date: 2007-09-23
Rusesabagina was born in a small village in the countryside in 1954. His mother was a Tutsi, and his father was a Hutu. According to Rwandan tradition of heritage passing through the father's bloodlines, Rusesabagina was considered a Hutu as well. Rusesabagina's father was his inspirational role model growing up, and his philosophy that "kindness and justice did not know ethnicity" was embedded in Rusesabagina's actions later in life (12).
Rusesabagina learned early on in life to fight with his words, not with his fists. He found that by speaking to people face to face, he could connect on some level, and convince them not to do him harm. This technique worked with schoolyard bullies, and later on with murderous, fanatical generals. Rusesabagina found work at the hotel Mille Collines, and eventually became manager of its sister hotel Diplomates.
After the plane carrying President Habyarimana was shot down, the extremist radio station RTLM began to use powerful diatribes to convince Hutus that it was their duty to murder the Tutsi "cockroaches." Rusesabagina, a moderate Hutu with a Tutsi wife, was able to negotiate, bribe, and flatter those carrying out the murders into sparing the lives of the 1,268 refugees that had fled to the hotel Mille Collines. The world turned a blind eye to the genocide and for a long seventy-six days, Rusesabagina had only himself and his words to save his family and the refugees from certain death. It is estimated that about five people were brutally murdered every minute. Rusesabagina managed to save approximately four hours worth of people. Eventually, he and the refugees were evacuated. Rusesabagina and his family moved to Belgium, where they reside to this day. In 1999, the movie Hotel Rwanda depicted his actions during this "dark bead" in Rwandan history.
This is one of the most remarkable books that I have ever had the pleasure of reading. It's so morbidly fascinating that even though at several times I felt physically ill, I was unable to put it down. Rusesabagina has a special skill as an author, and is able to paint an accurate and horrifying picture of the events that occurred, but at the same time is able to insert his whole-hearted and stubborn belief in the "triumph of common decency" over evil (203). Rusesabagina is able to argue this in the face of heartache and bloodshed. He is even able to provide concrete examples of people in the book that hacked their neighbors with machetes but still had a drop of human kindness desperate for an excuse to show itself.
Rusesabagina unapologetically criticizes all the nations that ignored the genocide for far too long. Rusesabagina not only provides criticism but also possible solutions that could have staunched the bloodshed quickly and effectively in the genocide's early stages. He also provides an excellent rhetoric on how extremists were able to convince rational, calm people to take up machetes and kill their neighbors and friends. Rusesabagina is able to counter the extremist rhetoric with words of his own, and uses this same skillful mastery of words that saved so many from slaughter to narrate this fantastic and moving book.
There are very few weaknesses in An Ordinary Man. Yes, the gore that is described twisted my stomach and left me feeling tainted and disgusted with mankind. After reading too much, I was almost unable to continue, but then again the mass genocide of men, women and children is not supposed to be neat and digestible. The descriptions are meant to shock and sicken. At the end of the novel, I felt ultimately dissatisfied and furious with the abject lack of justice. But this is a specific tactic used to irk the reader, because justice has not occurred in Rwanda and murderers still walk the streets. There is little justice to be found in that, and there is no reason why Rusesabagina should candy coat the issue to make the reader feel better.
Rusesabagina leaves the reader feeling hungry for more knowledge of the Rwandan genocide. His book inspired me to do outside research on the Rwandan genocide, and all of the other humanitarian crises that have occurred since then. Rusesabagina believes he is an ordinary man because to him saving all of these people seemed the most normal thing to do, something every man ought to have done. His message is a simple message of hope, a message that every man has the capability to give a "Rwandan no" to evil (203). His book serves not only a testimony to what happened in the dark days of the Rwandan massacre, but also serves as a means of getting people to care. He cautions that if the world cannot overcome apathy, then the phrase "never again" will be "one of the most abused phrases" and the "greatest lies" of the time. The book leaves the reader with a sense of hope that ordinary men like Rusesabagina will continue to say "no" to evil and do these extraordinary things as if they nothing more than ordinary.
Inspiring Book, More Inspiring ManReview Date: 2007-07-25
The thing that interested me most about this book is that he knew not to expect much from his country. He had pride, and he had hope for a better future, but he knew better than to expect anything more than the current situation.
This book is definitely something to be read by those who are very involved in world politics, sociology, and psychology. Rusesabagina delves into each one with vigor, and I very well believe he could be a professor in any one of these concentrations.
I am proud to say that I share the world with people such as Rusesabagina.
Phenomenal Biography, modestly writtenReview Date: 2007-11-06
The book begins with a wonderful history of Paul's life. His vivid descriptions of The Land of A Thousand Hills, the banana beer, the family, his path to hotel management. It is an interesting story about a young man growing up in Africa.
The middle of the book approaches and details the horrific genocide of 800,000 people in as little as three months. The terror, the worry, the perseverence is all conveyed beautifully (if that word can be appropriate). I found inspiration in his ability to use words and intuition to communicate with people who could have taken his life. I felt connected to Paul's belief that nobody is 100% evil, and nobody is 100% good. I like his description of human nature, and felt he truly "gets" what being human is.
The ending of the book focused on his life in Belgium, among other Rwandan expatriates. And the decision to start a business in Africa. What a truly interesting person. I was fascinated by this story. It also shares much of the pre-1994 and post-1994 politics.
Whenever I gently give someone "the kindhearted blow-off" in my mind, I now think, "that was a Rwandan 'no'" I appreciate Paul's sharing of his culture and political environment.
I would enjoy seeing him speak. I appreciated his also sharing a little bit about how the movie came to be.
I really felt the storyteller is a person I could sit and have a beer with, and truly enjoy an afternoon chatting.
The last few pages of the book include a wonderful reference bibliography with information and suggestions on additional books to be read on Rwanda. I appreciated that, and plan to read several.

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Tear water tea! Review Date: 2008-06-10
Wonderful, Whimsical, WiseReview Date: 2007-12-06
great memoriesReview Date: 2007-01-10
another lobel must haveReview Date: 2006-08-31
A pure and rare jewelReview Date: 2006-08-06

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Favorite of the Women of the West booksReview Date: 2007-07-08
Roses for Mama by Janette OkeReview Date: 2006-05-14
Angela's family moved to the west because their mother wasn't feeling very well and the doctor said that the cooler air might be better for her lungs. Their father sold their farm and they were searching for a new land to build another farm in a region with clear air that would improve their mother's health. Their mother felt better for a while, but when the winter cold made her feel sick again, she knew that she had only months to live. Nobody knew that their father will die even faster.
Now three years had passed. Angela is now seventeen and with the help of her nineteen year old brother Thomas, she worries that she won't be able to raise her siblings to be good people and struggles to teach them what they need to be taught, as her mother would have. Angela also worries that Thomas might soon get married and she'll be left on her own to take care of the children. Angela wishes her mother was still there to guide and help her, but she trusts God and relies on him.
Angela begins to think about her future too. Meanwhile her neighbor's son, a wealthy man from the city moves in and begins to court her. As she begins to know Carter Stratton more and more she realizes that he's not perfect for her, and marries Thane who has been Thomas's best friend ever since Thomas and Angela were little.
I think this book was very interesting and touching. It was also very easy to read. The author described beautifully every point in the story. It's a wonderful story of how God changed their plans, but at the end everything turned out to be even better for them.
Janette Oke is Consistently GoodReview Date: 2007-04-03
My only real complaint about the novel is that it gets a little preachy at one point when Angela explains the salvation process to an elderly neighbor, Charlie. In my opinion, this interupts the flow of the rest of the story. I don't understand why Christian authors feel the need to preach in their novels. Isn't their primary audience already Christian? Wouldn't that audience already understand the basics of the salvation process? It makes me wonder to whom they think they are preaching. I wouldn't expect a casual reader to select a Christian romance novel. Perhaps I am mistaken, and I think this is probably my own little personal irritation anyway. Overall, Roses for Mama is an easy and entertaining read, and the quality is consistent with the other Janette Oke books I have read. I think most readers who enjoy Christian romance novels will enjoy this novel as well.
Romance for 4-8 years olds ???Review Date: 2006-08-30
Janette Oke is a wonderful author and this is a well written series. The reading level is for ages 4-8. My concern is whether it is wise to introduce romance to girls at such a young age? I don't think so and hence my lower rating.
There are plenty other excellent historical fiction series and clsssics for that do not contain romance that I would rather see my daughter reading.
All-Time-Favorite Janette OkeReview Date: 2006-04-29
Though I do agree with some reviewers that Angela is a bit on the perfect side, you can't help but love her. The love that gradually develops between Angela and Thane is very sweet and memorable. One of my favorite scenes between them is after her birthday party, when Thane gives her the necklace (swoon!).
This book is really a page-turner. Thank you, Mrs. Oke, for this story...I wish there was a sequel!


For EveryoneReview Date: 2008-07-24
Lessons from the Other Side, A Spiritual Face Lift for the SoulReview Date: 2008-06-27
The book is filled with beautiful and meaningful sayings which make quite an impression on the human psyche. The one I like best is, "Virtuous living is the indicator of a knowledgeable soul." Also, the book has a section of wonderful prayers. In this review I have only touched upon a few of the metaphysical goodies in this so simple, yet so profound a book.
AwesomeReview Date: 2008-07-11
Inspiring!Review Date: 2008-07-10
A GIFTReview Date: 2008-06-24

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Clearly written, fun to read, and indispensableReview Date: 2008-05-29
Levick and Smith don't hold back in describing some disastrous public relations gaffes by major companies, and they also give credit to corporations that understood how important the "court of public opinion" can be. These authors also know how to write: the book is free from marketing and PR jargon, and is easy and even fun to read. As a media relations professional and former reporter and editor, I have put this book on my desk next to my computer.
The authors also recognize the importance of blogs - both as tools that a company or law firm's opponents can use and as tools that are well suited to defense as well.
The recommended use of "message points," though hardly original with Levick and Smith, reaches a high plateau here. Their recommendations for pharmaceutical companies, antitrust defendants, even asbestos makers, are not merely plausible but convincing.
Sometimes a firm needs to stand tough and fight the battle in the media. Sometimes it needs to stand down. Levick and Smith help explain the difference.
This would be a five-star review except that the authors' constant use of brief stories -- in a different and jarring typeface -- as sidebars in the text is off-putting and even a bit amateurish. Sometimes, it's even hard to follow. The fact that they must put "continued" lines into their book ("See page 147") should have been a tip-off that the typography here is not ideal.
Still, this is a terrific book.
Advanced Strategies for Crisis CommunicationReview Date: 2008-05-03
Levick bridges the gap between the need for an organization to speak publicly during a crisis and its legal department's desire to keep the corporate yap locked tight. An attorney himself, Levick understands perception trumps fact, and that at crisis time the real battle won't happen in a court of law; it's already happening in the court of public opinion.
Filled with insights and strategies for short-circuiting a media assault from newspapers still in print to online bloggers, "Stop the Presses" is a must-read for those who think they know crisis communications.
Levick also explains the critical need for advance preparation, on-going media awareness and outside legal and communications counsel in a crisis, three steps lacking in too many organizations.
A clear winner.
Dennis Dean
The Dean Group
"Be prepared" is better than "be sorry."Review Date: 2008-04-20
Ricard Levick and Larry Smith make this sometimes frightening topic eminently readable, and fill the pages with useful, do's, don't and "don't forgets." Their experience is evident all through the book. No book is a substitute for the right advisers and advice, but this one covers many of the crises and legal/regulatory troubles with just enough explanation to start readers on the path to the right kind of actions.
As I stated at the start: it isn't quite an insurance policy, but for $30, it might just save your reputation or your company. And that's probably the best $30 you could spend. Buy it; read it; and hope you never need it. You'll sleep better at night.
"Must Read" for Outside and Inside Counsel as well as PR FolksReview Date: 2008-04-04
It is easy to read and offers lots of very practical advice on how to master or even prevent crisis. Richard and Larry have apparently broad experience in helping troubled companies in times of difficulties; and they share their knowledge with a good portion of humor, many real world references and examples, and very helpful appendixes.
Their emphasis on "prevention" made it clear to me how important it is for nearly every company's "survival" to anticipate the potential for crisis and to set up early the required structures. I liked in particular the reminder - or wake up call for many of us - on how important it is to become part of the blog community.
This book should be bed side lecture for everybody who manages communication on behalf of any size and type of company, in particular outside counsel, members of legal and PR departments. It is a great 1x1 on crisis management but also offers lots of depth.
I immediately thought of British Airways' management who should have read this book before opening Heathrow's new terminal and entering into disaster. They would most probably be better off today!
Stop the Presses: The Crisis and Litigation PR Desk Reference.Review Date: 2008-04-02

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Great reading!Review Date: 2008-06-04
bloom under the author's pen. He knew how to listen! Towards the back some great essays on
growing up along the Carolina coast.
This is the kind of writing that will outlast us allReview Date: 2007-08-15
The Essential New York BookReview Date: 2007-11-30
Some of the greatest journalistic writing ever writtenReview Date: 2007-02-21
Truly a great book.Review Date: 2006-06-09

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WonderfulReview Date: 2008-04-26
Great advice for young peopleReview Date: 2008-02-08
Pretty usefulReview Date: 2007-03-31
A Way of Youth for EveryoneReview Date: 2005-07-19
Excellent!Review Date: 2001-08-06

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Vaishali Rules!Review Date: 2008-06-26
FABULOUSReview Date: 2008-06-18
GREAT READ!
You Are What You LoveReview Date: 2008-06-16
WOW! I Wish I Had Read This Book EarlierReview Date: 2008-06-06
A beautiful and enlightening conversation.Review Date: 2008-06-03

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A Motivating ReadReview Date: 2008-07-01
An insightful and entertaining read, full of very valuable lessonsReview Date: 2007-12-30
This book was full of insightful and valuable lessons, in the form of entertaining and inspiring stories about 8 businesses that, through the techniques explained in this book, have become leaders in their otherwise mundane or unglamorous industries.
I have made this book required reading for everyone working in my company, and will be buying additional copies as we hire more employees. A truly worthwhile read, and unlike many books of this kind, it completely avoids being pedantic.
I will be looking forward to Fenn's latest book!
the bestReview Date: 2007-11-26
Energize your Entrepreneurial SpiritReview Date: 2007-11-26
Be the Lead Dog!Review Date: 2008-04-21
For example, chapter three "Convert Your Employees Into True Believers" profiles the Dorothy Lane Grocery Company of Ohio. Penn outlines a brief history of the company and how they came about adopting the employee training process that has made them so successful. Penn outlines the entire process from hiring to orientation to continuous training and learning to what they call intrapreneurship. The profile concludes with the companies community involvement and how they keep their employees involved as well.
Each chapter ends with two to four pages of tips from the profile company on how to implement the discussed strategies and processes. In other words, this book doesn't just talk the talk, it walks the walks with actual working examples to follow or emulate. The mix of companies also enhances interest. There's literally something here every company can relate to.
There's also a great deal of really good back matter here. Each chapter's sources are listed for further study. Fenn is a contributing editor of Inc magazine. Those familiar with her articles have come to expect from her, exactly the kind of information this book delivers.
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