Services Books

This is a great positing book. All the postions are demonstrated with visuals along with a radiographic picture to demonstrate what is should look like. It also contains the criteria and evaluation for every position. the book is well organized and easy to follow. i would recommend this book as part of a class book. I learned a lot from it.

This is a perfect book for upcoming radiography students. Covers not only standard position techniques but also the more obscure. The is the perfect book for anyone student or radiographer to expand their knowledge in the field. Stop reading this and buy it already!

AS A FRENCH RADIOLOGIC TECHNOLOGIST, I WANT YOU TO FORGIVE MY ENGLISH, BUT BOTH THE ATLAS AND GUIDES ARE NECESSARY FOR ANY RADIOLOGIC SERVICE. IT'S A REFERENCE, AND EVEN IF YOU CAN'T READ ENGLISH PERFECTLY YOU CAN REFER TO THEM (ANATOMIC DESCRIPTION, PHOTOGRAPHY OF RADIOLOGIC POSITION AND RESULTS WITH COMMENTARY). MY GUIDE IS IN THE ROOM WHERE I'M WORKINK EVERY MINUTE, BECAUSE IT CONTENTS NOW ALL INFORMATIONS NEEDED AND ADAPTED FOR EACH POSITION AND EACH X-RAY TUBE. THEY HAVE TO BE IN EVERY SCHOOL. WAITING FOR THE FRENCH VERSION AND AN INTERACTIVE CDROM.

We began using this text this fall and have been very impressed with the quality of the anataomy sections and the radiographs are all excellent. The color makes it much easier to learn radiography. It is also very comprehensive. Students can learn many projections and not just the basics. We especially like the Mobile chapter which is very practical and accurate in its approach. The Workbook by Hayes which accompanies the Atlas is also excellent. We can use the 3-volumes for 7 different courses in our school and that makes this text a bargain overall. Our students also began using the accompanying Pocket Guide which they much prefer over the one they were using previously because of the AEC write-in ability. This whole package is excellent for radiography students.

It is easy to see why this textbook has made it to its 50th anniversary edition. The authors have introduced all the latest techniques, including computed radiography. The color throughout is wonderful. This is not only a great student textbook, but a great book for reference purposes. We continue to use this book for 5 different courses in our program and we continue to love it. Thanks for the color !

I am a .NET developer (MCP).

I bought this book because our company launches a new dev project for providing alerts to customers on their financial data (wires, etc.), and I've read that SQL NS is way better than any custom app.

First of all, now that I've read most of the book (and worked through all the samples), I totally support that info.

Secondly (yet very important), I swear I have never had a technical book that was as easy to read and comprehend as this one!
Microsoft is inclined to use some sort of "bureaucratic English" on MSDN, which is a pain in the neck to understand for someone like me (apparently, English is not my native language).
However, even though the author is a Development Lead for SQL NS at Microsoft, his book is as easy to read as my favourite science fiction books (and far easier to read than most of fantasy books like those by Tolkien).

The examples in this book lead you from the most basic concepts of NS to the most advanced features such as developing a custom delivery protocol or a custom standalone event provider.
All you need to start with it is basic knowledge of T-SQL (or, just any flavor of SQL) and XML (REALLY basic!).

And, yes, it's true, you can build a fully functional prototype in less than 2 weeks. I did.

It's a pity that the maximum number of stars is 5.

This book is truly a masterpiece.
A must-have for everybody working with data-driven applications.

It's 600 pages of "SQLNS as a way of life", from beginning to end. It explores setup (without any gratuitous screen shots of setup, THANK YOU), configuration, programming instances and applications, writing the processing configuration files, the subscription management application. There are chapters about custom event providers, formatters, and delivery protocol; there is an example of each. But of course, where this book shines most (is shine most the correct construct? hmmm...) is in the description of internals, tuning, and troubleshooting. That's where it's invaluable. I still remember going over "quantum theory" and all its permutations when I read that chapter.

If you use SQLNS as a notification application framework, it's very easy to get a first instance working, but when your app gets popular and you need 10 more just like it immediately, working with SQLNS quickly becomes all-consuming, that's what I meant by "SQLNS as a way of life". If you're looking to "check out" SQLNS or see if its "right" for your application that's fine too, the preface even gets you quickly up to speed on the SQLNS lingo. I also remember Shyam writing to me a few times about the "its not a custom delivery channel, its a custom delivery protocol". In any case, there's *no way* you can be dissapointed with this book.

This book has been very well written and covers all the aspects of Notification Services a developer must know about. Not only are the various concepts explained very well, the numerous examples and code samples given make this an easy read as well.

One of the key sections of the book is how to troubleshoot your NS application which is the USP of this book, seeing that such treatment to that particular area has not been given anywhere else.

I would strongly recommend this book to anyone who is interested in developing NS applications.

This is a book well worth reading from beginning to end, from preface to appendix. I have done so twice, with the result that I have learned SQL-NS well enough to explain its concepts and architecture to my teammates and higher-ups and to embark upon design and development of notification apps of my own. Mr. Pather puts mastery of this platform within your reach. His pedagogical approach is exemplary, for its organization, pacing, clarity, style and tone. And he covers absolutely everything you need to know about SQL-NS. I wish every computer book out there were written this way.

I would highly recommend this book for anybody developing Sql Server 2000 Notifications Services applications. This book fills the gaps in the Books Online, which, for a large scale application are very important.

The book is structured to provide quick, step-by-step implementation instructions as well as detailed explanations of the hows and whys of Notification Services.

I was particularly grateful for Part III of the book that details optimization, deployment and administration requirements.

Another invaluable part of the book is the chapter on setting up your development environment. I had to do my first application before the publication of this book and I will tell you that had I had this book then, the time I would have saved would have paid for the price of the book many times over.

I really enjoyed this book. It gives the reader some good areas to focus on, when it comes to moving your sales approach, from selling products and solutions, to consultive sales. I have given this book to several of my customers and prospects.

Marketing, to be done right, is among the most challenging and difficult functions in any enterprise, and particularly in the highly fluid customer environments of today. When done right, it also yield enormous benefit (i.e., profits) to the enterprise.

This book covers very well the three fundamental concepts that lie at the heart of effective and successful marketing - identifying and packaging value, messaging and communication to the customer of that value, and value selling - the ability to follow through on that messaging and convering it into a profitable transaction for both. The book falls behind in not being able to get into the operational aspects of this pocess, but I still think it serves enormous value just to be able to articulate these core powerful concepts really well.

If only I had this book at the beginning of my selling career!! The Mind of the Customer is a concise guide to maximising success by working in collaboration with your customer. Business relationships have always been important but in today's market they're crucial. This book provides all the tools you need to understand your customer, their business drivers and what will ultimately make you both a success. For anyone looking to move forward in high level sales this is a great book.

It's all about value, and that is exactly what I took away from this book, a genuine sense of value. The Mind of the Customer brings home the message that success is inevitably linked to your ability to "embrace the interests of your client and make them your own". This book is an indispensable tool providing Best Practices for vital sales skills such as asking high impact questions, presentation preparation, and cooperative negotiation. The focus always remains positive, supportive and straight forward. I would highly recommend this to anyone preparing to advance in a changing sales environment.

Challenges sales leaders who think they are already customer-driven to think again. The authors conducted a study of nearly 100 executive level decisionmakers to find out what customers are now expecting as a condition for doing business - and the results are a real indictment of the so-called "needs-satisfaction" and "solutions-selling" approaches that are popularly offered up as best practice. Advocates an almost telepathic customer relationship that's devoid of artifice and self interest. Redefines the "high achieving" salesperson as an individual who is almost manically focused on helping customers achieve business results. Sounds rather altruistic, but includes some pretty convincing evidence and examples around how what's good for the customer is even better for the seller. Also offers some potentially unnerving conclusions around what customers really value in the people who call on them, why product positioning and differentiation frequently fall flat, and how to keep vertical marketing strategies from drifting off course. Capped off by interviews with a handful of world class sales organization like UPS, Nokia and Lexus concerning the lengths they are going to in order to help their customers succeed.

Of all the American Girls, Molly's our favorite and Molly Saves the Day our favorite Molly book. My six year old recognized that Molly, Linda and Susan, while away together at sleep-away camp, each had fears that they were forced to try to overcome. Molly is a very well-rounded character, and the fact that she is somewhat overly competitive (this shows up clearly during the camp color-wars) only makes her more realistic. She is nonetheless very likeable. Beyond Molly's character, however, my daughter simply found the book very exciting.

this book was relly good. it was about a girl in this coler war she and her friend are on the blueteam and there other friend was on the red team and how ever got the other teams flag and the blue team wins

i read Molly saves the day when i was 9 now im 10 and i really injoyed it! I`ve allways whanted to go to summer camp! But im not allowed `till im a teen ager so reading molly saves the day sort-of prepaired me for what it might be like! I`ve allways wanted to be brave reading Molly saves the day Kind of got me to face my fears a bit more! Thanks!

Mia

I read Molly Saves the Day for the first time when I was 9 years old. I'm now 18, and can never seem to tire of this book. Molly McIntire and her friends Linda and Susan seem more like real people and less like fictional characters in the book. Molly has her fear of swimming underwater, Susan hates canoeing, and Linda cnfides that she's afraid of bugs. Molly shows fear at first in the book, but when her whole team manages to get captured during the color war, she and Susan manage to save the day. I recommend this book to anyone who is a fan of The American Girls Collection--this one is an EXCELLENT read!

Candace

Molly returns in "Molly Saves The Day" as an enthusiastic ten-year-old headed off to summer camp for the first time ever. Along with her best friends Linda and Susan, Molly enjoys meeting the challenges of camp. Well, almost all of them- Molly is afraid of swimming underwater after she fell off the dock during a swimming lesson. In the final days of camp, the counsellors organize a game of Capture the Flag, which pits Molly and Susan against Linda in an all-out battle. Molly's team's plan backfires and leaves Molly and Susan to save their team from losing the game. But to win, will Molly and Susan have to betray their best friend?

I liked this book because it was fast-paced with a good dose of adventure while retaining realistic content. Molly is, as always, lively and lovable and I really enjoyed this installment of her series. I highly recommend this book to any fans of WWII historical fiction or the Molly series.

I have to admit I'm giving the book 4 stars based on my memory of it from grade school. I remember it as a great and exciting mystery, and I'm thrilled that I was finally able to recall it and find it on Amazon so that I can (I hope) share it with my kids. I have been pleasantly surprised that some of the classics from my youth (such as Joan Aiken's Black Hearts in Battersea and her other "Hanoverian" books) have proven equally entertaining for modern kids. It isn't only Harry Potter (not to insult that mighty feat of imagination) that can get kids excited about reading these days.

Thanks, Amazon, for making it so easy to keep worthy old books alive.

I still have the original copy I bought in 1968 and treasure it to this day. I haven't read it in a few years, but feel that the story has stayed with me because it is told so well. I have come back to the book over and over and am still thrilled by the scary parts.
I would rank it up there with the Harry Potter series--it draws the reader in with suspense, fully formed characters and locations, adventure, humor, and kids being self-reliant and overcoming adversity.
Can we see the further adventures of Dan Pride at some point?

This book has it all, a spunky kid, a centuries old mystery, a wild man in the marsh, in short, everything you could want in a good children's mystery story. I first read this book thirty years ago and was suprised to find that I remembered every twist and turn like it was yesterday. I was amazed that it was not a bit dated. It is rare to find a book that still has the power to raise the hair on the back of your neck after thirty years.

This book should be republished. It is a crime that a book this good (and wholesome to boot!)should be unavalible.

I first read this book when I was in elementary school. I had all but forgotten about it, when I discovered the ravaged paperback in a box of items from my childhood. This was the book that taught me to love reading. It had all the elements necessary or a 9 year old boy to get excited about it: mystery, creepy setting, and interesting dialogue and writing. This book does not treat the reader as if they were mentally challenged, but rather attempts to challenge the reader. It's a primer for more advanced novels.

When the lead character, Dan Pride, crosses over the marshes for the first time and sees his new home, you can almost feel the chill of the fog and the dampness of the sea. It is a book well written and well presented.

If you can get your hands on a copy for a young man you know, then do. He'll devour it quickly and learn to love reading as well.

I read this book in 8th grade and loved it. I read it again when I was 23 and loved it even more. As a native of Massachusetts, I can certainly relate to the atmospheric scenery of the marshes that Barbee describes in this book. It also contains a spine tinging plot, and believable characterization of the young Dan Pride. This story would make a wonderful film for children and adults alike. With films like The Crucible and The Sixth Sense, to name a few, in high profile these last few years, that have to do with mystery and the supernatural, the Witches Bridge would make a timely film. The actors who I see playing the roles are Gary Sinese as Julian Pride, Brad Renfro as BillyBen Cory, Joan Allen as Susan Bishop, and Hale Joel Osment as Dan Pride. I plan to write a screen play eventually and maybe make a small scale home movie of it myself someday. I have already composed a song for the opening credits and have ideas for the trailor/preview. Ms. Carleton, if you are reading this, send your story to a film producer today. It has amazing potential. "Out of the night, and the fog, and the marsh, these three, success shall come to thee!"

This book covers all areas you may need to run your operation and then some. It includes everything from menu planning and the proper equipment needed to marketing, how to hire good employees and how to handle inspectors. No aspect is missed. No matter what area you are concentrating on, it is covered in this book. From colleges and churches to prisons and nursing homes. It even includes a history lesson on the non-commercial food service industry. Being able to know these little facts will impress clients and vendors.
The authors even advise on programs to look for when purchasing a computer to run your operation and how to design an attractive Web site. It's a step by step guide for someone just starting out in the industry. The authors clearly break down the many, many aspects of the operation. Even offering advice on how to spice up the menu (roast beef becomes succulent roast beef with Au Jus and peaches become yellow cling peach slices.
Although the size of the book may seem overwhelming at first, it's less intimidating when you realize that about half of it is useful charts and forms. All are extremely detailed and helpful. Most you will want to copy or tweak a bit and use. You will probably want to take notes or have a highlighter handy while reading this book.

Many books claim to be the end all be all when it comes to instructing managers and preparing them to lead a team in the food service industry. None of them compares to The Non-Commercial Food Service Manager's Handbook. It is a step by step guide to every part of managing any non-commercial food service industry, whether it's a church, a prison, a nursing home or even the military. I have never seen a more complete and thorough explanation of what is required of a manager. With its in-depth explanation of money management, menu planning, purchasing and inventory, food handling, safety and literally dozens of other necessary components to being an effective manager I highly recommend this book for anyone looking into management as a career.

The food industry is something that is increasingly under scrutiny for new legislation whether on the type of food served, or the conditions under which it's prepared. Anyone who is taking on a management role in a non-commercial establishment such as in a nursing home, or is perhaps considering setting up their own catering business supplying food for companies will find this is THE book that will not only get their business up and running, but will do so in such a way that it should run smoothly and successfully.

The book is a comprehensive guide to the non-commercial food industry. It covers everything from the basics of what a non-commercial food service is, right through how to set up accounts, the kind of equipment you should have, how to hire employees, statutes you must adhere to, marketing and so on. Everything you could possibly need to know in order to run a non-commercial food service is right at your finger tips. Everything is set out in a logical manner so that you can either read it right through before even starting your business, or use it as a reference guide to dip into when you need to know something once you are established.

At over 600 pages, it's quite a hefty book, but the style of writing flows easily and the print is eye-friendly so that the amount of pages and sheer volume of material presented in it isn't as off-putting as it could be!

Accompanying the book is a CD that contains the forms presented in the book in a ready to use format. This makes the book not only a great reference manual for the industry, but also a hands-on guide to get either started, or better organized in your business.

There would be a lot more people with the confidence to start up their own businesses if there were more "how to" manuals like this one!

Have you ever been in a hospital during lunch time but were afraid to try the food? We've all experienced bad cuisine at places like hospitals, schools and churches, but after reading The Non-Commercial Food Service Manager's Handbook by Douglas Robert Brown and Shri Henkel, I realized that it doesn't have to be that way. If you're a food service manager, then this is the book you can't live without.

It discusses real issues like bookkeeping, operational expenses, necessary computer programs, endless menu ideas, recipe costs, inventory, equipment, packaging, nutritional information, delegation tips, kitchen cleanliness, equipment, first aid, inspections, dishwashing, and food storage. Nothing is overlooked, not even the signs of food allergies, customer service issues, marketing and advertising, catering, taste testing surveys, personnel issues, and surprisingly - how to deal with kickbacks from vendors.

I love the fact that it discusses the history of food service - going back to the time of chuck wagons - and how it provides checklists, forms, employee quizzes, and actual case studies. After reading this book I not only was hungry, but was looking forward to my next meal at a hospital cafeteria.

The Non-Commercial Food Service Manager's Handbook by Douglas Robert Brown and Shri Hinkel is a solid reference source which would be indispensable to a new manager and a helpful resource to even the most seasoned veteran.

It effectively covers all the bases for this niche, with everything included from history and menu planning to quality control, labeling regulations, employees and marketing. Filled with numerous checklists and questionnaires, restaurant managers can easily tailor their plans and ideas to best suit their specific needs, whether their restaurant is part of a church, school or prison. It offers numerous reference sources, both on and offline, for further research as needed.

In so thorough a publication, it would be nice to see some information or links on the many non-commercial restaurants that also grow some of their own food onsite, benefitting their bottom line as well as the residents, workers and patrons. Other than this slight omission, it could easily be called the bible of the industry.

One of the many neat features of studying at Cornell University is that, even if you're not enrolled in its famous School of Hotel Administration, you can attend one of the cooking and wine tasting classes organized especially for non-Hotel School students, and get at least a flavor of the five star culinary instruction provided by the chefs teaching at that school. (That is, you can do so if you're willing to get up an extra hour or two early on the morning of non-Hotel School student enrollment, and if you're lucky enough to beat the crowds or at least slip in as a substitute participant.) In addition to numerous recipes and pieces of valuable advice, information and memories -- particularly of the last night, on which we had to put together a four-course meal, fine dining style, complete with menu, garnishments and perfectly laid table -- Cornell's "cooking class" has enriched my kitchen by two items I have since found it very hard to do without: A professional grade chef's knife, and Sarah Labensky's and Alan Hause's "On Cooking," which we used as our textbook.

Much more than that, however, "On Cooking" is in fact a near-complete reference on everything related to the culinary arts, from the history of cooking to new foods developed in the 20th century, from sanitation and safety to nutritional values, from recipe writing to menu composition, from knifes and other pieces of equipment to edible kitchen staples, from the principles of cooking to various techniques and food presentation -- and of course, on every conceivable kind of food, from coffee, tea, spices and condiments to dairy products, stocks, sauces, soups, red and white meats, charcuterie, fish and shellfish, eggs, vegetables, potatoes, grains, pasta, salads, fruits, sandwiches, hors d'oeuvres, canapes, breads, pies, pastries, cookies, cakes, custards, creams and frozen desserts. Along the way, numerous tables, diagrams and pictures illustrate and exemplify the given information, making it easy to digest and memorize. The book concludes with an extensive bibliography and recommendations for further reading, and a detailed glossary of essential culinary terms.

Recipes are chosen to match individual chapters, and provide both a practical application and a more profound understanding of the respective chapters' subject matter. They include everything from American and international classics (assorted muffins, scrambled eggs and eggs benedict, focaccia, club, Reuben and other sandwiches, minestrone, French onion soup, gazpacho, New England clam chowder, Cesar, Roquefort, Thousand Islands and other dressings, various mayonnaises, coleslaw, cobb salad, Asian chicken salad, salade Nicoise, potato salad, Thai noodle salad, spanakopitta, grilled portabella mushrooms, carpaccio, lemon curd, hummus, various salsas, guacamole, pesto, hollandaise, bolognese, barbecue, bordelaise, bearnaise, Madeira, mornay, tartar, bechamel and other sauces, various stocks, broths and consommes, polenta, various kebabs, pilafs and risottos, paella, falafel, quiche lorraine, pizza, cannoli alla siciliana, macaroni and cheese, fettuccine Alfredo, clams casino, gravlax, oysters Rockefeller, fillet of sole bonne femme, matzo balls, duck confit, chorizo, chicken cacciatore, coq au vin, chicken curry, pico de gallo, chicken and veal fricassees, osso buco, chili con carne, Swedish meatballs, assorted burgers, meatloaf, T-bone, pepper and other steaks, cassoulet, chateaubriand, tournedos Rossini, beef Stroganoff, entrecote bordelaise, boeuf bourguignon, Hungarian goulash, ratatouille, baked beans, spaetzle, gnocchi, hush puppies, roesti potatoes, gratin dauphinois, baked potatoes, crepes, applesauce, New York cheesecake, sabayon, frangipane, assorted pies, tarts and tortes, various meringues and sorbets, creme brulee, chocolate mousse, chocolate angel food cake, sponge cake, brownies, ladyfingers, Madeleines, toll house cookies, gingerbread cookies, buche de noel, and spiced cider) to more unusual dishes such as:

Chilled cherry soup
Perfumed shrimp consomme
Beet vinaigrette
Shallot curry oil
Walnut pesto
Nopal cactus salsa
Pink peppercorn beurre blanc
Crayfish butter
Zucchini bread
Potato cheddar cheese bread
Salmon and sea bass terrine with spinach and basil
Salmon croquettes
Grilled red snapper burger with mango ketchup
Tex-Mex turkey sausage
Sauted pork medallions with red pepper and citrus
Marinated loin of venison roasted with mustard
Roast pheasant with cognac and apples
Stuffed wontons with apricot sauce
Wild rice and cranberry stuffing
Goat cheese ravioli in herbed cream sauce
Spicy sweet potato and chestnut gratin
Grits and cheddar souffle
Potato-ginger puree
Cilantro puree
Grilled seckel pear with sherry bacon vinaigrette
Balsamic raspberries
Figs with berries and honey mousse
Kirsch mousse
Pistachio citrus cheesecake
Chocolate flourless cake
English muffin loaves
Oatmeal stout ice cream
Quince jam

At 1100+ pages a veritable brick, despite its size "On Cooking" has become as much a key part of my kitchen as my chef's knife, my tea infusers, and various other pieces of equipment. I don't harbor any intentions of becoming a professional chef (nor any aspirations to even remotely that level of culinary skills), but I love to cook, and this is one of the cookbooks I'd be least likely to part with -- ever.

"Cookery is become an art, a noble science; cooks are gentlemen." -- Robert Burton, British author (1621).

This was my first textbook at culinary school and it is by far the most comprehensive collection of culinary information I have ever come across.

It references everything from Nutrition to proper knife care, from meat cuts to the proper way for handling an array of ingredients. If you are serious about cooking, you will find the answers to all of your questions within this book, not to mention a great collection of recipes from restaurants around the US.

This is the Basic Skills text book at the Culinary Institute of Las Vegas, and it is GREAT! It breaks down the basics of cooking by food item (poultry, starches, breakfast, etc.), but then each chapter is subdivided into cooking methods (braising, roasting, etc). There are handy tables for cooking times, properties and suggested cooking methods as well. The recipes are tried and true, but they also work extremely well as the foundation for anything you want to create! The beginning of the book gives good information on the history of chefs that have molded modern cuisine as well as kitchen equipment, knives, basic knife skills and seasonings.

Highly reccomended by this die-hard culinry student!I often refer back to this book when looking for alternate recipes in my current classes as this is, by far, the most outstanding book I've purchased for school.

While this is essentially a textbook for culinary students, On Cooking is still very accessible. I would reccommend this book to any amateur wanting to learn more about the concepts behind cooking, rather than just reading and following a recipe.

No doubt, any food lover will continue to reference this book time and time again. Worth its weight in gold!

This book is a huge help for anyone seeking more knowledge in the culinary arts area. It provides you with many tips on how to cook in high quanity. It also has many wonderful recipes!

I've long heard about Lima Site 85 and what has happened there. I've put off for years picking up this book. I was greatly impressed by what I read. First off, I would like to acknowledge the great deal of research Mr. Castle has put into this book. It is obvious he has put a great deal of time into studying each report, eye witness, and testimony.

Though he does not provide a clear answer to what happened to the missing crew (which American, Laos, and Vietnamese Government will not provide accurate information), he gives the reader a good idea of the events that happened before, durring, and after the assault onto Lima Site 85. This book is very well written with great research. I can only hope that one day we find out what truly happened to those brave men who have yet to be accounted for.

As one of the pilots of Jolly Green 67 I simply want to thank Dr. Castle for his comprehensive and historical accurate account of the events at Lima Site 85. This is a story that begged to be told; Dr. Castle pulls no punches, providing a riveting and revealing account. His work was a key factor in the eventual recognition of the heroic efforts of Sgt. Etchberger at the Enlisted Hertiage Hall, Maxwell AFB Annex (formally Gunter AFS), Montgomery AL. A great read.

I have a very personal reaction to "One Day Too Long" in that Mel and Ann Holland were our military sponsors when my family and I were first assigned to an AC&W squadron in southern Spain in early 1961, and I worked with Mel until he rotated to the States. It is embarrassing and shameful to learn how both the military and civilian authorities were willing to sacrifice those men in order to cover up their own mistakes, but I suppose if ALL the truth were known about SE Asia operations, we would not be able to stand it. Dr. Castle has perfomed an invaluable service for democracy. EVERYBODY should read this book! (Ann, we'd love to hear from you!)

Congratulations to Dr. Castle for this fine book. A meticulously researched historical work of the finest order that reads like a Tom Clancy action novel. A bombshell that exposes one of the most egregious and hitherto publicly undisclosed tragedies of the Vietnam War. In March 1968 an NVA sapper team avoided detection and attacked a top-secret radar bombing facility (code name Jolly Green) which was manned by sixteen "civilianized" Air Force technicians. The site, LS 85, was located on a mountain top in Laos less than twenty-five miles from the North Vietnam border. The attack caught the technicians off guard and resulted in the loss of the site to the communist forces. Two of those dedicated volunteers manning the site were confirmed killed, five were rescued alive (one died on the evacuation flight) and the remaining nine have never been accounted for and their status remains unknown. This incident holds the distinction of being the largest single loss of Air Force ground personnel during the entire Vietnam War. Why did the Air Force continue to operate this site in the face of considerable evidence the site would soon fall under bombardment and attack by large NVA forces gathering in the area? Was it incompetence or was the site considered so essential to the North Vietnam bombing effort that the loss of the men was an acceptable risk? Dr. Castle looks at these questions in detail. One Day Too Long chronicles the history of Site 85 from its initial concept of operations through the tragic consequence of this miscalculation. But the story does not stop there. It also relates the stoic efforts by one widow to find answers to questions about her husbands death at this site the government was unwilling to provide. This book should be mandatory reading for all future military leaders.

This is a great book. Very well written and maticulously researched. I was flying for Air America when all of this happened. Tim Castle has captured it all. It tells a lot about our involvement in Laos, far beyond just the events at Lima Site 85. Thanks, Tim.

Orphans' Nine Commandments
"Through three orphanages and many foster homes, through tears and humor, the author is a survivor. His story is interesting historically as well as personally and shows the resilience of the human spirit.
This moving memoir will hold teen's attention...." School Library Journal. December 1, 2007.
Ellen Bell, Amador Valley High School, Pleasanton, CA.

"The Orphans' Nine Commandments" by William Holman reflects a spirit so strong and knowing that everyone reading it will be inspired by the grace and honesty shared. Not only those outside of the adoption circle but everyone who was ever a child will respond to the quality of this book. Compassion is one of the most human abilities. May this wonderful book plant seeds of compassion in all who read it.
Touched by Adoption

The Orphans' Nine Commandments is a wonderful book. My daughter took a
copy to her son's sophomore English teacher asking her to share Roger
Bechan's odyssey with her students. She thinks it would encourage kids
who have a rough start . . . to persevere . . . and become successful.
Perhaps then other English teachers in the U.S., and perhaps the world,
will put it on their recommended reading list. That is how important
I think this book will become.
Mrs. Elaine Blackstock. Clearwater, Fla

Taken by his mother when he was six years old to an orphanage and dropped off without warning never to see or hear from her again, William Holman brings the 1930's depression era in Oklahoma to vivid life. His descriptions of the hard times as well as the simple pleasures of growing up in that time and place without a family that he longs for are poignant, spirited and funny. The situations and characters who influence his life through the years will infuriate as well as warm your heart. Despite his rough beginnings the boy succeeds in life eventually becoming the director of the San Francisco Libraries. He marries a wonderful woman and creates a family of two sons. While he never sees his mother again, he does discover who his father was and meets his half siblings. Holman's story has a fine ending but its his journey that makes it so good.

An outstanding glimpse into a life that should have been much different considering its beginnings. This book will make you laugh, make you cry, and cause you to thank your lucky stars. Hard to put down until reaching that last page.

As a Career Consultant, I was delighted to discover that Pain Killer Marketing is a great resource even for the executive in transition who is seeking a better way to differentiate themselves in the job market. This book provides easy to follow direction on how to determine the pain a company is experiencing and then gives constructive ways in which we can position ourselves as the antidote to relieve the pain. This book is a great resource for helping someone in job search create their killer elevator speech!

"Painkiller Marketing" provides a useful framework to clearly identify
problems such that the solutions are obvious. The book is pleasant to
read and the methods are simple to implement. We found we were already
doing some of the things they suggest, but our reasoning was unnecessarily convoluted. In short, I recommend the book because applying their methods has already proven useful for our small company.

There is a lot of good info in this book but what I like the most are the ways in which the authors shoot down some of the so-called accepted wisdom of the marketing arts and provide some interesting insight into different ways of look at and doing things to win and keep customers. A good handbook -- nicely complete - for anyone who is working to grow their business.

Pain Killer marketing excels in focusing on the core of business success- customers. It develops a logical, practical approach to understanding customers and delivering goods and services they will value. Teh appendix gave excellent examples. The section on the rules for developing good internal metrics for tracking and predicting success was also quite useful. I bought the book and gave it to several of our key leaders!

I thought this book was very good. It's a self-promotion book. It's a marketing book. It's a straightforward book that could have been outlined a little better. The Table of Contents says there are two parts and 33 chapters. However, I think the 33 "topics" should have been grouped in the following 9 chapters that I just titled:

I. Provide something that has value & is in demand (2-14)
II. Make sure the customer is satisfied (15-20)
III. Provide customer service economically (21-22)
IV. Lead generation & sales (23-26)
V. Internet marketing & your Web site (27-28)
VI. Internet marketing & SEO (29)
VII. Gain credibility by writing a book (30)
VIII. Gain more credibility & exposure by delivering seminars (31)
IX. Have your employees spread the word (32)

1. Are you in pain?
2. The big equation of business
3. The small-town-movie theater example
4. Stale popcorn into fresh popcorn
5. Who else wants to turn client pain into marketing gain?
6. How to attract all the customers you need
7. Why worry about the pain of the customer?
8. Collecting the pain of the customer
9. Use the pain of the customer to write value propositions
10. How to manage consultants the pain-point way
11. The $3 million leather seat
12. Changing needs over time: The kano model
13. How do I develop good internal predictive metrics?
14. How do I test my metrics?
15. The house of quality (Quality Function Deployment)
16. How do I develop good customer-satisfaction surveys?
17. Importance versus performance
18. Satisfaction vs. excellence vs. loyalty
19. How do I know who is doing the best?
20. Is customer satisfaction enough?
21. Building your pain of the customer team
22. How do I manage my budget painlessly?
23. How do I fill your pipeline in 3 steps?
24. Cracking your marketing genetic code
25. Less hype and more help
26. The top 14 ways to generate leads
27. Your pain killer Web site
28. 5 ways to increase your persuasion power
29. Something you probably didn't know about search engines
30. To those who never dream of writing a book
31. How to stage pain killer seminars
32. Where to go next: Employees
33. Putting it all together

Chapter 1 provided a good introduction to the book. And Chapter 33 was a good conclusion. By following the advice in this book you will be able to define your business in terms of customer pains and needs. Your business will simply provide solutions to those pains and needs.

The definition of your business should start with your customer. Build a solid marketing strategy around your customers and you will probably be successful. I loved the checklist of lessons learned at the end of each chapter. And the chapters were bite-sized and easy to digest. I think I would have liked the book better if the book's chapters were the nine sections I listed earlier in this review. And the actual 33 chapters should have been made subtopics in the nine chapters I recommend. But the book is good as is. 4 stars!