Schools Books

Hands down this was my favorite book out of the entire series. There was action between all of the characters. Can Tom and Natasha get out of the Caymans alive? Will the injection end Heather's life? Will Gaia finally give into her urges to be with Ed? Will Tatiana go crazy without her mother? There's even action with Loki and his goons. If you got sucked into this series like I did... you must buy this book. I guess the main question in this book is this: Can Gaia actually have a normal life?

Oh how the excitement bubbles from me.

Heather is now blind.

Josh is dead.

Things are looking up for Gaia and Ed because she has finally told him the truth.

And Loki finally learns the truth about his relationship to Gaia.

This book was excellent. And the ending was a huge surprise! Hopefully though we will not end up being subjected to the same droning and wallowing from the last few books. Can't wait for Lost(Fearless #25)

I always thought the first six books in the series were the I'd risk my life to save from a raging fire type books. None of the following grabbed me quite like those six fast paced, wonderful books had.
Then #23 and #24 arrived at my door.
They are wonderful! Things are definetly getting more exciting in Gaia's world. #24 is a shining star of a book, and high above #13,14,ect (which I liked but did not love). Often the books would blend together because the conflict was drawn out to0 long and there was imo, no stand out story line. Not so in #24.
Heather has recovered from her brush with death after getting tangled up with a psychotic hottie who poisoned her with a drug that would make her fearless but also a loopy fruit loop. The damage has been done though and Heather now lives in a world of darkness. The change of her in this book is amazing. She went from self-centered prima donna to mother teresa type character who's found some amount of peace. That's the one word I would use to describe this book-peace. Each of the characters finds an amount of peace in this book. The struggles are over (for now). Gaia also has found a peacefullness now that Loki is no longer tearing her life apart like a human bulldozer and she and Ed relish the break from chaos and confusion by spending time with eachother.
But how long will this serenity last?
Hello! This is Gaia's world so we know it ain't going to last long!

This book was, oh it was just so, you can't imagine how... (Taking a second to regain composure.) This book left me utterly wordless. I mean it was just so good. Thats all I can think of right now. It left such a profound after taste that right after I finished it I had dreams about it all night. In this book, Gaia goes through the most world rocking adventure than any other in her past. She finds answers to some myeteries that have been taunting her. To make it more better, there is actually some her and Ed time in this book. Some parts in this book will leave you astonished, others will make you yelp for joy. Caution, while reading the end of this book, I advice you to not sit on anything that is more than 1 ft off the ground. Because what happens will surely just make you fall off and dance to the floor. Read this book, you will eat it right up!

This book was great. I couldn't wait to read it because of what happened at the end of #23. You'll love this book. Heather comes out fine and I really hope Tom is okay. What's with the ending. I really want to read #25. I can't wait! If you want to know if this book is worth your time it is!!!

This is such a realistic story, and sweet as well.

We have two sisters. The older one, like older sisters everywhere, is very protective of her younger sister. She doesn't jump rope, or go to school, or sew a button without making sure her sister is safe. And her sister lets her, until one day she's tired of having cookies and lemonade managed for her, and tired of being told how to do things and when.

So she leaves. She leaves her house, and her block, and goes right to an empty field where she lies down and thinks about things for a while.

And when her worried big sister comes out the door, the little one stays still and doesn't answer, and doesn't answer, until her older sister sits right down and cries.

At this point the little sister does just the right thing, which she's learned from her older sister. And as they go home, we're told that they now protected each other, and I cry.

It's just a very sweet story, one I really recommend for any sister.

I bought this book to prepare our eldest for our 2nd daughter. The sisters in this story are about 4 or more years apart, while my first 2 daughters are less than 2 years apart. So the story was a little beyond our first when we first read it to her (at not yet 2), but she quickly grew into it and enjoyed it. It helped her understand that even though she was older and would have more responsibilities, her younger sister would eventually be able to help too. It also helped me to be cognizant of how many times I make demands of my daughter and talk with her about it.

When we eventually read this book to our 2nd, she didn't really get it until our 3rd daughter was born. Then, we made a point to re-read it to our 2nd (who was almost 4). Around that time, I had a conversation with our 2nd about how, when the baby was born, the baby would need lots of help, but eventually would grow up and then the 2nd and the baby would take care of each other. The 2nd thought, and said, "Just like in that book."
I look forward to reading it to the baby once she's older. Brava Charlotte Zolotow--a wonderful story with great lessons without being pedantic!

This book is great for a family that has two girls close in age, I would suggest 7-8 and 4-5. I have two nieces that could relate to the content, as well as myself. Enjoy!

I got this book for my birthday in 1970 - just days after my sister was born. I used to read it to her, and I read the tattered book to my own sons now. Today she presented me with a brand new copy. The meaning of this quiet book continues to unfold in our lives yet again.

I have 2 daughters and found this book while searching for a new story about sisters. The reviews were so good, and the pictures I could see so sweet that I ordered it. When it arrived I read it to myself and indeed my eyes did smart towards the end. But instead of thinking about my daughters I found myself thinking of myself and my 2 older sisters. I related perfectly to the conflicting feelings of the little sister, and to the conclusion in which love for her big sister won out, but she still kept her afternoon alone to herself, something that's hers alone. I adore the illustrations and feel the story is perfectly told for about 3-7 year olds - just enough repetition for new readers, too. I'm impressed with the way it addresses the topic of conflict between sisters, without making anyone the bad guy, or without being obnoxious or shallow. My daughters are still a little too young for this book but I expect it will become a classic in our family. My highest compliments to this author.

Abu Ishak died! Alec inherits the Black! Now he has both the Black and Satan, his son!
The two horses are to run in the same race, the Black ridden by Alec and Satan ridden by another jockey Alec trusts. But when one of the horses at the race comes down with a deadly disease and must be put down, all the horses are quarantined will the race even go on?
At the end of the book it's not just a race for fun but more for survival.
AMAZING BOOK!

Walter Farley is a fantastic author about horses. He knows his stuff.

This book is extrodinary.While you're reading this book El Dorado gets swamp fever.The other horses are checked for swamp fever.There's a wildfire and Alec tries to save the horses.Any girl that loves horses I recommend this book.

This book is extrodinary.While you're reading this book El Dorado gets swamp fever.The other horses are checked for swamp fever.There's a wildfire and Alec tries to save the horses.Any girl that loves horses I recommend this book.

The Black Stallion and Satan is a great book by Walter Farley. It is the 3rd book in the Black Stallion series. This 178 page book was just as amazing as all the other Black Stallion books, so if you enjoyed the other book I suggest you read this one as well.

Right from the begining this book is exciting and suspensfull, you wont want to put it down. Alex gets a letter from Abu's daughter, telling him that her father has died, when he was thrown from the black. In his will Abu has left the Black to Alec. Abu has entered the black in a race. So Alec decided to let the Black run in that last race before his retirment, instead the Black and Satan end up in a race for there lives!

This is a great book that you will love just as much as the other Black Stallion books, but if you haven't read the other books I suggest that you read them before this one. This book would be good for anyone in there teens to adult.

And she wants to "play" with it all the time. While we're driving in the car or at home, my little one loves to go over the game. A definite home run for us!

My kids are just over four, they love this item. I'd say about 80% of the questions are ones they can answer at this age so I would not recommend it for a child who is closer to 5 unless they have some delays. Some of the questions are typical of intelligence tests where they question experience rather than ability. For instance, we live in a warm climate and my kids don't really recognize a lot of winter items.

The exercises and questions on these cards work much better than some of the workbooks I have purchased, even though they are aiming at the exact same goal (like seeing patterns).

I love Brain Quest and so does my daughter! Parents spend the money, it is worth it! Two thumbs up, WAY UP!!!
Caring Mom on the Coast

We have these now for lots of age groups and they continue to be a 'hit' with our kids. It's a nice alternative to a 2nd book or addition to reading with your kids. In our house it's considered "Dad's" thing to do at weekends.

Need something to entertain your child at a drs appts or waiting for dinner to be served while dining out. This is the product for u!!

I used this book as a resource for teaching African art. My K-2 students love the pictures of the African animals and don't even realize they are "reading" as they recite the book's rhythms and rhymes along with me. Tying in art with social studies and culture is a great way to reinforce lessons! The students can't wait until Sit Tight and Read time - they all want to read this book again and again.

This was purchased so my Granddaughter could have one at her house because she loves the one at my house so much. An "old standard" that is loved for it's wonderful words and repetitions.

i saw this on reading rainbow when james earl jones narrated it. its my favorite story from the series because it shows how everything is connected, coming together to perform one action. it also inspired me to do cartoon based on how the protagonist made it rain.

I bought this book after having it recommended while taking a graduate level children's literature class. I was not disappointed! I grabbed this book to read aloud if I had extra time while substitute teaching for a kindergarten class. I thought the children would be more attracted to the rhyme and pattern of the words so imagine my surprise when the book sparked a lengthy discussion between 5 year olds about drought, Africa, animals, and culture! It prompted questions that I didn't even know they were capable of asking and had them making connections to weather in our own backyard and stories they heard on the news. This book is a reading, social studies, and science lesson in one!

After hearing James Earl Jones read this book on Reading Rainbow, I knew I had to buy it. My two very young sons (ages 1 and 2) sat entranced the whole time. Of course that may have been because it was the voice of Darth Vader, but hey, it's a great book all on its own. My husband now reads this book to them at bedtime every night.

My 14 month old has been choosing this one over other bedtime books since at least 9 months. The rhythm is soothing to me too, even on the 3rd reading in a row. That really helps by the end of the day!

I have bought many copies of Ten, Nine, Eight to give as baby gifts. I love this book. I have been a librarian for over thirty years. I am so glad that this one has stayed in print.

The more I read this book to my 2-year-old son, the more I like it. He liked it right away. It really is a peaceful "goodnight" book.

My children have this book memorized, and so do I. We recite it sometimes without the book as a going to bed poem.

It is a wonderful addition to any parent's repertoire. If you have a friend expecting, be the one to buy this book.

It's better than "Good Night, Moon" by about 78%, at least.

Not quite a board book, but smaller than most picture books, "Ten, Nine, Eight" fills a nice gap in the middle. Molly Bang's exquisite colors illustrate this counting (from 10-to-1) book that culminates with the protagonist fast asleep.

The context is as warm and familiar as the counted objects: A little girl (it's difficult to tell how old she is, sometimes her face looks a liitle more mature than at other time) climbs up onto her daddy's lap. The dad is obviously smitten with his daughter, but in an unforced manner that seems to come from deep inside. The gentle pictures of their affectionate interactions provide the countable objects. These include 10 toes, 7 shoes (later we see the cat with the missing one), six "pale" seashells (each with its own shape), four "sleepy eyes which open and close," two "strong arms around a fuzzy bear's head (actually, you can see three arms, but you can always exclaim, "you're right, there are three arms!)," and "one big girl all ready for bed."

Ms. Bang's varied palette uses both bold primary colors and some more "sophisticated" hues not always found in a book for crawlers and toddlers. Overall, the tone is pleasant and warm, and the rhymes unforced and natural.

This book is about a girl who finds out who she truly is through many painful experiences. Cecile, who's humble father never accepts anything from anybody, is very surprised when her father helps a woman who is of French royalty and when she asks for anything to give to Cecile's father, he asks if she might be a servant to the french royalty. Cecile gets whisked away to the palaces of Versaille, which is what "gates of gold" means. She learns proper ediquette, getting a job to tending the woman's 12 dogs. She learns a side of herself that she never thought she had through tending and walking the dogs, also meeting a soon to be "his royal highness" Bretagne, who was about 5-7 years old. Through the dogs, Cecile and Bretagne create a heartwarming relationship, which is tested over the months that Cecile lives at the palace. This book is based on actual history, although the author does a very good job adding her own twist of fiction into the story. This book ends suddenly and heart-breakingly, which I'll warn the emotional readers about. You will love this book.

Cecile is a heartwarming, cheerful and peaceful young girl. Serving at court was one of her most important dreams. However, when she finally got the chance to work there, it was nothing like she had expected. The worst part about working there was being apart from her father. Cecile felt that she had to be there with her father and tend to his growing cold. While at court, she becomes friends with the royal family. This book has many joyful and unfortunalty, some hard times. I would recomend this book to any young girl around the age of 12. This is a very touching book and teaches all a very improtant lesson. Dream big becuase what you dream may come true and change your life forever.

Young 12-year-old Cecile Revel helps save Madame -sister in law to the king- and as a reward, Madame takes Cecile from her poor town of Rileaux to Versailles to work for her Madame's dogs. Cecile is not used to etiquette, and breaks many rules at first. Then she gets into the swing of things and is a great worker. But then an outbreak of measles effect her friends, the king's great grandsons. If you want to know what else happens, you should read the book. I didn't like the ending chapter, so be warned. I would recogmend this book for children 10-15, this being about a French girl with historical hapennings through the book. This was a great book!!

Cecile is a young girl living in 16th Century France. She and her father have little money to support themselves, and are barely getting by. But when she discovers a woman in the middle of the woods, crying for help, her life changes drastically.
The woman turns out to be the queen. Cecile comes to her rescue, and in turn, the queen hires her as a servant. Cecile knows the money will benefit her family, so she gows to work in the palace.
Very well done.

The year is 1711, and 12-year-old Cecile Revel, is a peasant girl living in the French countryside with her Doctor Father. Cecile is stricken by poverty, and her daily life consists of going hungry and facing various hardships. Her one dream is to serve at the court of King Louis the XIV's court, where she will have the opportunity to wear gorgeous gowns, attend balls, and eat her fill of marvelous foods. However, when her dream comes true due to a fluke, Cecile realizes that serving at the court is unlike anything she's ever imagined. Instead of playing, and racing through the lovely gardens, Cecile is forced to spend many long, agonizing hours learning proper etiquette. Then Cecile learns some strange information about her Father, and the short time that he spent at the court, and realizes that maybe court-life isn't all it's cracked up to be.

I have been a fan of the AMERICAN GIRL series for years, and was ecstatic to see the new series PLEASANT COMPANY was publishing for older readers. I received every book in the GIRLS OF MANY LANDS series for Christmas, and while I have only read two, I already know that CECILE: GATES OF GOLD is sure to stay one of my absolute favorites. Cecile is a marvelous character, whose kind nature, and friendly outlook on life are two traits that will have readers wanting to know what will happen to Cecile next. Mary Casanova has done a fabulous job with writing this novel, and her historical information couldn't be better. A must-read!

Erika Sorocco
Book Review Columnist for The Community Bugle Newspaper

I found this book in a public library in Japan and borrowed it to read to my 3 year old son. He has a strong interest in trains, so I thought this could be a good break from the daily grind of Thomas the Tank Engine stories.

The story is about a steam engine named Choo Choo who hauls passengers, mail, and baggage to and fro. She has a dream to be free from her monotonous life and to be admired for her speed and grace. She finally gets the chance to run without a load and ends up running out of control. Her patient engineer and conductor find her and bring her home safely. She learns a lesson and doesn't wish to run off alone anymore.

The story bears a striking resemblance to Stop, Train, Stop! a Thomas the Tank Engine Story (Beginner Books(R)). That is another story where a train decides to run away as fast as it can in order to impress onlookers. I can't help but think that the Thomas version is based almost wholly on the Burton story of Choo Choo.

The charcoal art is amazing. Each page is illustrated with a smoky charcoal sketching that makes the old-timey-ness of the story come to life. The greasy, dirty, smoky world of steam locomotives becomes a real-live place to readers of this book.

The quaint "Once upon a time" beginning was a little strange, but soon forgotten. However the layout of the text itself was something I could never get over. The shrinking of each line of text into a cone, or the lines shaped in waves made reading aloud difficult. It is easy to read ahead, but much of that skill also relies on visual cues from the text itself. I found myself tripping over certain phrases due to the unorthodox text. The clever textual layout may add artistic merit to the book, but it detracts from the book as a read-along.

That said, it's a fun book with lots of train sounds for kids to catch on to. The story teaches that one shouldn't go off without a good plan, but also that loved ones are always there to help you when you need help.

My 3rd son loves trains much more than my 1st who loved them a lot, but...although he doesn't have a ton of words yet and is only starting to put 3 or more words together can tell you the entire plot of this story...fills in the word missing if you stop for a second...points out people in the book as his cat, his grandma, etc...it has everything a train loving kid could ask for including another favorite with sounds and farm animals! Great classic...hope they come out with a board book for those nights when you really need to get them to bed!!! or to take in the car!!!

Choo Choo the runaway engine is a delightful story that mesmerizes three to four year old boys who like trains. Our son asks for this volume each night.
As with all of Virginia Lee Burton's books, the illustrations are delightful, here all rendered in charcoal, which is strangely appropriate for the "shiny black engine" at the center of the story.
The story is simple and easily understood by little readers, and they can pick out some words and map them to the illustrations. There is nothing objectionable in the tale, involving an engine who wants to break free of her responsibilities and run away to be the center of attention. Her engineer, conductor, and coal-man all work hard to chase her and bring her back, and she learns the lesson that running away from those who care for you typically ends in disaster.
We bought our edition in London, without the cassette, which strikes me as a bit datted in this CDROM and DVD era.
Highly recommended.

My train-loving son really enjoyed this book many times but we never bought it because it takes a little while to read it. Some nights when you're trying to hurry up the bedtime routines it feels like a very, very long time to read it.

Now at 32 months, he loves it even more. He can recite the entire book page by page. He knows the names of the characters and their jobs. He confirms that the "coal car fell off the bridge onto the barge and now the train derrick picks it up." all the sketches are black and white and quite unique. i recommend this book for all ages, boy or girl.

I pulled this off the shelf in a bookstore at the age of eight and forced my mother to buy it. Now, ten years later I still find pleasure in looking at the wonderful artwork and reading the great adventure story. A perfect rainy day read.

I was pleasantly surprised to find that Gurney's second Dinotopia book is just as good as the first. The illustrations are wonderful. After reading this, I now know more about the characters in the movie Dinotopia.

Dinotopia is an island where dinosaurs and people live in peace, except for the carnivores that live in the Rainy Basin. This book is the sequel to Dinotopia: A Land Apart from Time and it was just as good as the last Dinotopia. The sequel brought more depth to the plot without losing any of the original’s glory.

I first saw this book in my english classroom's bookshelf back in junior high. I was about 13 at the time, and after flipping through the pages, reading a few paragraphs; seeing its astonishing level of detail and wonderfully drawn art, I had to have this book. So I took it home and never brought it back. I wasn't the only one either. At the end of the school year, only 3 of the 7 copies our teacher had remained. Dinotopia: The World Beneath, is that good.

Even now at 22 years of age, the book sits on my shelf as I type this. It's art and story are still captavating to me even today. And its the art that really shines. Well drawn, imaginative pictures that are sure to please children and adults alike. ***High quality and artistical marks here.*** This book is sure to make you say "Wow!" And I'm not really into this kind of stuff. James Gurney knows how to draw, and write a book.

The story is set around the late 1800's on a island where man and dinosaur live with one another in pure harmony and peace (with the exception of the angry Tyrannosaurs) and, in all aspecs, equal. Arthur Denison, sets out to find a lost ancient city of Poseidos. Encountering many dangers along the way. His son Will, who was stranded with him years before on Sauropolis Island is on his own task of helping retreive a plant to make medicine that will save the life of a baby triceratops.

I can't count the times I've read through this book over the years. And for parents who want to know what kind of book they're getting for their children, it is an educational book; teaching in respect, kindness and alike. This ***IS NOT*** no Jurassic Park book. Completely opposite. No blood, no gore. Probably one of the finest fantasy books ever written, it's creative, original and opens the imaginative mind.

Kids will love this book for many years- This isn't a book that will wind up in a box of stuff on its way to a donation center. Indeed a book worthy of handing down to generations to come. You would be hard pressed to find a book that can match Dinotopia in artistic value. A wonderfully made, great book for all.

The first book was one of a kind...until the second came along and finished the story. Dinotopia: The World Beneath is a must have for anyone who has read the first book. There are new adventures, amazing new discoveries, plenty of exciting action and a satisfying conclusion to everything. The illustrations are just as spectacular as they were the first time and the story does not dilute itself one bit. I urge you to find yourself a copy of this book, and also a copy of the original if you have not read that either; both are amazing books meant for all ages.

I read at least hundred books a year on business and this one as provided some incredibly coherent thinking on the nature of strategy and systems thinking! We use the concepts in the Stanford Advanced Project Management program and managers really begin to understand the nature of what good planning looks like!

“This book develops a set of concepts that allow you to design business models where the risk can be reduced to practical proportions. The risks in any business come from not knowing the demand, threat from competition, and not having the appropriate capabilities. The basic theme repeated over and over again is that to reduce risk, you need to have clarity regarding where the risks are and create choice, or options, in tackling those risks. We use numerous examples of business strategies to illustrate the concepts. But more to the point, the concepts developed in this book enable you to quickly visualize successful strategies as well as avoid the common pitfalls. However, by no means are we claiming that the strategies we use as examples were developed using our frameworks. We are very aware of academic ‘after the fact’ analysis of famous strategies that in no way portrays the reality of how those strategies were developed. Notable examples are Honda, Wal-Mart, and Southwest. This is where our book differs. Rather than looking backward to try to understand these famous strategies, which is often the case with academic analysis, we use these examples as ‘exercises’ to help you re-create these strategies using our framework and methodology – a process that should help you internalize our concepts faster (from the Introduction).”

In this context, Sayan Chatterjee divides this excellent book into two broad sections-ten chapters and an Appendix. He briefly summarizes each of them as following:

I. THE FIRST SECTION develops concepts that allow a firm to clearly understand the nature of the risks in a given business.

1. In the first chapter, we explore the choice dimensions when designing a strategy – how to identify multiple business models. By identifying multiple business models, you will be able to minimize competitive risks by essentially changing the rules of the game.

2. This brings us to the final concept, which you will explore further in Chapter 2. Even if you manage to reduce competitive risks by identifying a competitive logic that is distinctly different from competitors, you are still vulnerable to capability risks.

3. In Chapter 3, we revisit the choice dimensions that allows you to consider different capability configurations that can deliver the same core objectives without making the mistakes made by Continental CALite. This will help you understand how elements of a successful strategy from one business can be applied to just about any business without undue capability risks.

4. In Chapter 4, we will review the different options to reduce capability risks that we have seen so far with some more examples. These options are using an existing or off-the-shelf capability and investment in capabilities that affect part of the value chain, sometimes in order to outsource the risky capabilities. Thus Lilly, Cisco, FedEx Custom Critical, and Sony PlayStation have outsourced the critical parts of their value chains contrary to conventional wisdom.

5. In Chapter 5, you will consider some techniques for reducing capability risks at the operational level.

6. In Chapter 6, we describe the characteristics of organizations that are the best suited to benefit from the types of frameworks described in this book.

II. THE SECOND SECTION expands the framework developed in the first section to growth and diversification strategies.

7. In Chapter 7, we look at generic strategies for adapting to a market.

8. In Chapter 8, you will consider entry strategies based on low price. You also will consider the market characteristics that reduce the risks of such a strategy. In particular, you examine one of the foremost proponents of the low-price strategies, Dell Computer, and how it has leveraged its low-cost operations into many markets by under pricing incumbents. Firms contemplating a low-price entry strategy can learn some important lessons from Dell.

9. In Chapter 9, you will look at the risk factors in shaping a market from scratch. These strategies take a long time to come to fruition, involve much bigger bets, and are inherently more risky. The strategies are usually also the most profitable and most long-lasting.

10. In Chapter 10, you look at managing these risks in a more dynamic context. You will see how to identify choices not only when designing a strategy, but how to keep the options open and defer commitments. By keeping options open, you will be able to commit resources when you have the best understanding of the risks.

III. THE APPENDIX presents a detailed analysis of the rise and fall of Enron using the risk management lens.

Finally, S. Chatterjee says that “Most management books use examples of past successes and failures to justify their frameworks. Of course, this is necessary, and we have also done that to a large extent. However, we have also gone out on a limb and made predictions about the strategies of the best companies in the world. Some of these predictions are not favorable, but if we believe in our frameworks, the true test will have to come in their predictive ability and not by looking in the rearview mirror. Imagine if someone had predicted Enron’s problems in 1999!”

Strongly recommended.

No strategy is failsafe, of course, but there is much we can do to take better risks and avoid mistakes. "The whole reason business exists is to take risks; otherwise we should be keeping our money in treasury bills," writes Sayan Chatterjee, a professor of management policy at Case Western Reserve University. To mitigate risk, he continues, executives need both clarity and choice, and to that end his guide offers expert case studies and a practical framework. Chatterjee's ideas are broad enough to encompass products and services as diverse as computer games, cars, printers, airline travel, medical imaging, and more.

Section one focuses on designing a strategy that anticipates and avoids risk. The point he makes, through discussion and examples of companies such as Dell, Microsoft, Continental, Southwest, Sony, Nintendo, and others, is that the design of a strategy needs to be flexible and replicable, as well as clearly understood by all employees and easy to talk about at the water cooler.

Section two explores risk in the context of growth and diversification strategies, and Chatterjee's detailed analysis uses some of the same companies. Comparing Dell and Microsoft, for example, he suggests that Dell tends to adapt to existing markets by leveraging the capabilities it already possesses, while Microsoft is proving itself more the market shaper.

No framework should operate as a template or checklist. But if this one is considered in a thoughtful way, Chatterjee says, it might help a company devise a strategy tailored to its own opportunities and risks.

Table of Contents:

Introduction: Understanding risk: the real key to competitive strategy
Section I: Designing strategies for avoiding risk

1. How to see gold where others see risk: identify more choices to get the gold
2. Three steps to design a low risk strategy
3. Identifying multiple capability configurations
4. Designing strategies with low capability risks
5. Lowering capability risks with visible and invisible outputs
6. Organizations that can benefit from the outcome to objectives framework

Section II: The risks in growth and diversification strategy

1. When and how to use differentiation entry strategy
2. When and how to use a low-price entry strategy
3. Strategies to shape markets: products, process and platform
4. Develop multiple migration paths

Appendix: Enron's incremental descent into bankruptcy: a strategic and organizational analysis
Epilogue

Everything in life has risk. The advantage that the entrepreneurial business model has is that it encourages risk taking. The entrepreneur is willing to risk his time, his investment in a venture that the established companies are unwilling to undertake. The bigger the company, and perhaps the older, the more risk adverse it becomes. Perhaps I should say organization rather than company, because bigger organizations like our Federal Government cannot afford risk, the price of failure is too high when the '60 Minutes' reporters show up.

In this book Dr. Chatterjee attempts to define business risk in ways that a corporation might use to understand, minimize and work around failure in a proposed venture. As he puts it in Chapter 1, 'How to See Gold Where Others See Risk: Identify More Choices to Get the Gold.' While you have to accept that any risk at all means that sometime you will fail. It is also axiomatic that the higher the risk, the higher the potential for return.

This book gives a framework for identifying high risk/high return opportunities, and first evaluating the risk and then finding ways to minimize the loss in the case of failure.

Business is a specialized extension of life, so the reality is that there is no failsafe. However, that is what makes the game so interesting. For if you could not fail, business, like life, would be very dull and uninteresting. In the modern world, jobs are being created and destroyed at a rate faster than at any time in history. There is also no doubt that the pace of change will continue to accelerate. Furthermore, the physical location of jobs is also changing at a rapid rate. However, the rate of change of job movement will slow and eventually flatten out. As countries such as India and China develop, the wage differential will narrow. Finally, at some point most of the jobs that can be outsourced will have been outsourced.
In this environment, the challenges can be overwhelming. The sensible person explores every possible advantage and there is a great deal of sense in this book. Overall business strategy, rather than operational aspects, is the focus. While new technologies are continuously being developed and are creating new business opportunities, the strategies examined here are applications requiring very little new technology.
There are two key points, the first is how to identify a new market that can be exploited and the second is how to manage your growth. Two aspects of markets are described. The first is as a white space, which is a market niche that is currently unexploited. While these are market opportunities, there is a danger in being the first mover. With no history to examine, it is easy to be a trailblazer for others who will avoid your mistakes and be in a better position to exploit the market. The second is the sweet spot, which is a location that will allow you to maintain your advantage and defend it against others who might want to challenge your position.
Several case histories are presented, including an extensive one about Enron in an appendix. Companies such as Dell computer, Southwest airlines and Jet Blue are examined, including their strategies for entering markets and how they manage to maintain their position and profits, even through difficult times. However, I found the case history of Enron to be the most interesting. Their initial business strategy was a brilliant one, but when Enron branched out into other areas without performing the due diligence of research, they began to experience failures. It was the attempt to maintain the façade of unrelenting success that led to their downfall. Rather than admit to the failures, managers at Enron began to engage in account manipulation that snowballed as failures grew in magnitude and number.
As the world changes rapidly, market niches are created and destroyed and are not always evident. Entering these niches requires forethought, courage and determination to succeed. If even one is missing, failure is likely. The information in this book will help you to identify new niches and ask the right questions concerning whether you should enter one. You must supply the courage and determination.