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Used price: $14.95

Great resource to our entire school staff!Review Date: 2008-08-04
You sure are going to love this kid!Review Date: 2008-07-28
get this bookReview Date: 2008-05-06
philosophy and helpful practicesReview Date: 2008-02-20
Brilliant and eye openingReview Date: 2007-07-25
"You re" Going to Love this Kid" is written in a clear, no non-sense style capturing the unique challenges that can occur between school systems, teachers, parents and the special child with autism. Dr. Kluth brilliantly gives examples and steps to help overcome the obstacles so many parents face with educational professionals who may be ignorant or unaware of the promising and doable outlook of inclusive teaching.
Dr. Kluth's book is not only creative, but easy to follow and useful. It is information on routines and other helpful ideas and all done in an easy to follow creative way. This book is inspiring and touching with the many stories she includes from actual students.
I borrow Dr. Kluth's book out regularly and strongly encourage teachers, administrators and parents to attend Dr. Kluth's seminars regarding inclusive teaching and understanding autism.


I Play . . . Cash Cow!Review Date: 2007-02-17
Actually, this first volume is actually Volume 8 of Kazuki Takahashi's manga-meaning that readers will learn as much about Yugi's beginnings as they do from watching the first few episodes of the anime. The source material for the first season of Yu-Gi-Oh!, the manga follows Yugi and his friends from their first encounter with Maximillion J. Pegasus to their arrival on Duelist Kingdom (Yugi's first duel with Kaiba is left out). Those familiar with the anime will also be pleased to know that characters like Insector Haga (Weevil) and Mai Kujaku/Valentine will make appearances. Also featured is a rundown on the Duel Monsters cards used in the current storyline. While those who have watched the anime may not find much to talk about here, it's worth a look for those who want to know what all the buzz is about. But if you're a diehard fan who's got to have Yugi on the go, this is good place to start.
This book is rated T for Teen: Violence, Adult Situations
Sweet!Review Date: 2005-07-14
Yu-gi-oh volume 5Review Date: 2005-06-23
another thing is that if ur under 12 u shouldn't read this. someone i no read this when he/she was 10 and wouldn't stop asking questions about it. It has a little bit of perverteness cuz of tristan/honda's nephew jojhi. dont get me mad if ur 7 years old and say u like yu gi oh cuz u dont even no the 1/2 of it.
anzu(tea 2 u unkwoning freaks) is not that bad in this manga. but she does draw the smiley face as the friendship sign and makes the litle speech. actually its the only speech she makes on friendship in the entire series. it's still a great book and i would recomend this book to all my friends if they read yu gi oh.
Great!Review Date: 2005-02-06
Other than that, great book, great series, and help in the cause of getting pictures of the thing onto the Amazon.com site, so people will stop giving reviews for manga 2 and 5!
Another good Yugioh book....... undubbed is better.........Review Date: 2005-03-26
Beware though, Seto, who usually looks all hot and sexy, doesn't look too spectacular. I'm not sure why, but some of the images of him look rather awkward, so if you are used to watching the anime, this is the manga, note the change. It's not like it matters to anyone but me anyway. (I'm an absessive Seto fangirl).
Also, if you are some silly little kid who's under ten and "thinks" he/she likes Yugioh, back away before I get angry. Don't even READ this if you're under 12.
I'm fourteen, and when I see f'ggin FIVE YEAR OLDS saying they like Yugioh I get real pissed...... So, if you are some baby, this book is too sophisticated for you. It is rated TEEN, whatever it says up there, and includes a lot of (minor) swears and violence and drugs and alcohol and more mature stuff.
Joey and Yugi and Honda (Tristen, to all you unknowing twerps) are known to pull perverted pranks. Once, they watched a movie that mentioned "censoured" girls and Joey trying to see through the censoring....O.O...... but that wasn't in this book, so don't worry about Yugi wanting to watch digitized porn.
Yugioh as a whole is awsome. It's my favorite anime for many reasons. It includes hot guys (SETO KAIBA!!! & Malik, Bakura, Yami), Millenium magic, dueling action (I love action/violence, I don't know why) and everyone else that makes it so unique and awsome.
Buy, or at least READ this book, (if you like Yugioh) because it is NOT some cheesy kid's book like the dubbed TV show has become. Now I'm going to get angry at 4kids and the dubbers..... *throws computer at dubbers, they scream and run, I follow them laughing like Yami Marik swinging the Millenium Rod DAGGER!!! (which, to all you unknowing dub-following YGO babies, DOES exist.... but any true Yugioh fan knows that, right?)*

Inspiring, Uplifitng, and a must for all classrooms!Review Date: 2008-08-05
The illustrations are beautiful.
great bookReview Date: 2008-05-23
Kat's KritiqueReview Date: 2008-04-26
My one disappointment with this book was the comments by Hillary Clinton on the cover. I work hard at keeping my politics separate from my church, and I was shocked and appalled that a story about this wonderful program was contaminated in this manner. I never would have purchased the book for this purpose had I known.
Great story and illustrations, beautiful bookReview Date: 2007-11-07
Wonderful bookReview Date: 2007-09-07
Used price: $3.49

Very Sweet BookReview Date: 2008-05-15
cute bookReview Date: 2008-04-22
Darling bookReview Date: 2007-05-13
HeartwarmingReview Date: 2006-06-05
Love the picturesReview Date: 2006-03-28
Collectible price: $85.00

good stuffReview Date: 2008-03-17
Loved this yearbook!Review Date: 2004-06-30
From one who's been thereReview Date: 2006-07-12
Shear (sic) GeniusReview Date: 2002-12-20
Best Book EverReview Date: 2006-02-09

Used price: $2.65
Collectible price: $39.95

a very useful and interesting business history bookReview Date: 2003-04-06
Some of this is obvious, but somewhat in the backround of our knowledge - "between 1860 and 1920 the population of the US grew from 31.5 to 107 million" - and some of this is well extracted in this book - e.g. "in 1844 (when Henry J. Heinz was born)less than 10% of American's lived in towns of greater than 2,500 population, 75 years later (when he died) 50% were urban dwellers and 20% lived in cities of greater than 250,000 people". Koehn builds up this demand side very well in each of the six cases she uses to illustrate who entrepreneurs build up branded business - Wedgwood , Heinz, Marshall-Fields, Estee Lauder, Starbucks and Dell.
Koehn, a Harvard business historian, is also quite good at showing how developing technology is put to use to serve this demand (or does it create it?) - "In 1830 it took three weeks to get calico from New York to Chicago, in 1860 it took three days, by 1880 ... less than 24 hours"
Again we all knew the importance of the railroad, but here its phrased in a way that makes sense of the dynamic growth and gentrification of the Mid West. She illustrates well the need that urbanisation created for prepared food that could be trusted and describes very well the increasing sophistication of industrial level food preparation - " by the 1860;s the introduction of calcium chloride to boiling water cut sterilization times from five hours to 25 minutes". She can even make innovations in canning technology sound exciting.
So much for the good stuff, I did find the tone of the descriptions of each entrepreneurs a bit fawning. Each had the feel of a business case, with the usual tone of awe and deference to the wit and wisdom of the main characters. With the exception of the Starbucks case - where Howard Shultz openly tells of his mistakes and wrong turnings - each case seems to highlight the wisdom of the main character, whereas it seems to me its their determination that marks them out, more than anything else. Henry Heinz went bankrupt three times in food products, before he became successful, Michael Dell was still seen as a cloner into the late 1980's.
Koehn makes no judgements about the more unpleasant side of this determination - Estee Lauder staged a meeting with the Duke of Windsor, which she had photographed and publicised, in order to make it appear she had high-society connections, Josiah Wedgwood supplied free gifts to royalty in the certain knowledge that the aspirations of the middle classes to emulate royalty would drive demand for this his products.
There are good insights into how these individuals drove modern marketing techniques - Wedgwood emphasized showrooms, Estee Lauder the free gift. And all had tremendous energy for customer service and production detail. However in each of the early cases we are told that 20th Century techniques were unknown to the industry " Brand marketing was virtually unheard of in the 18th Century" [ Wedgwood]; " Between 1869 and 1899, real per capita income increased at an annual compound rate of 2.1%. Henry Heinz had no access to these statistics. These numbers are based on economic concepts developed in the 20th Century". This kind of clumsiness crops up in each case, ok we get the point that these pioneers instinctively did something which is now solidified into great theory, but surely this point could be illustrated with more deftness.
This apart, a very useful and interesting book, a book for anyone interested in the general history of business. Some excellent details, too much fawning and praise too little criticism of the central characters who built the brands. A fascinating story.
If you liked this book, check out books by Arthur Chandler and John Drewer.
One final fact, Charles Darwin had the time and money to devote to his famous voyage on the Beagle - which laid the basis for the theory of Evolution - because his wife's grandfather was Joshua Wedgwood. Was this financial evolution at work?
Overview of successful entrepreneurial approaches to brandsReview Date: 2003-02-13
To make her case, she chose three cases from the past (Wedgwood, Heinz, and Marshall Field) and three cases from the present (Estee Lauder, Starbucks, and Dell Computers). Finally, she concludes the book with a chapter which addresses the issue of historical forces and entrepreneurial agency.
I particularly found the cases from the past persuasive in their argumentation for a long-term differentiating factor in brand. The newer cases are obviously harder to make in that (particularly with Starbucks and Dell) how long-term the success will be remains to be seen. One of the best features of the book is the depth with which she treats each case-- she provides enough information to build her thesis (and often entertain with the anecdotes) but not so much that the book becomes bogged down. The excellent footnotes provide whatever's necessary to someone looking for further information.
One minor quarrel is that I would have liked to see the further reading pulled out into a better organized bibliography. There were obviously quite a few good sources scattered amongst the footnotes and if you were interested in a particular subject matter it required some patience to pull all of the citations out.
everything you wanted to know about branding . . . and moreReview Date: 2001-11-25
an excellent reference and clearly meticulously researched
Learning from Branding HistoryReview Date: 2005-04-01
Koehn is a professor at no less than the Harvard Business School. She is also an excellent writer, and she understands that the essence of getting good information across is stories. Brand New is a book of stories about branding. It is anything but boring.
Koehn divides the book into two giant sections, The Past and The Present.
In The Past, she includes the stories of Josiah Wedgwood, H. J. Heinz and Marshall Field. All the stories are told in detail enriched by facts, insights, and quotes. All of them contain lessons for today's businessperson. Most of the lessons are about branding, but there's a lot more.
Read this book and you will find out all about how Josiah Wedgwood changed the common practice by impressing his own name in the unfired clay of his works. That's impressive. But you will also learn how his partnership with Thomas Bentley took Wedgwood's strengths and his insight about branding and turned them into a highly profitable business.
You'll learn about why H. J. Heinz packed his product in glass jars and how he kept control of his distribution. You'll hear about the 1902 giant opening at Marshall Field's and you'll learn about Field's varying relationships with his partners.
In the section on The Present, you will get the story of Estee Lauder and how she changed not only her name and image but also the face of cosmetic marketing through magnetism and incredible persistence. You'll hear how Howard Schultz wound up at Starbucks Coffee and why it bears his imprint, and you'll hear about Michael Dell without overmuch mention of the legendary dorm room.
The stories themselves make delightful reading, but the learning is probably even more important than the enjoyment. These stories illustrate how specific, successful entrepreneurs took a look around at things that were happening in society and developed products and brands and marketing and distribution systems to take advantage of them. These insightful and inspiring stories will help you understand your own business and find ways to make it more profitable.
Brands Old: Inspiration for Brands Yet to BeReview Date: 2002-11-26
Before 1945, Koehn observes, "few American women wore premium lipstick or facial creams, and those who did [when they could] bought them in beauty shops along with elaborate treatments administered by trained cosmeticians. Then came Estee Lauder. Prior to the late 1970s, Americans bought ground coffee mostly in one-pound cans sold in supermarkets and supplied by large food processors. Then came [Howard Schultz and] Starbucks. Before 1980, most businesses used only typewriters and copy machines for paperwork. Large companies relied on mainframe and midsize computers to handle extensive calculations and data processing. Only a small number of households owned a personal computer or printer. Few if any of these users expected to be able to specify a particular computer's configuration. Then came Apple, IBM, Compaq, and Michael Dell." It is also important to stress that each of the six entrepreneurs whom Koehn discusses fully understood what rapid social and economic change in their respective era meant for consumers' needs and desires. Moreover, as she carefully explains, all six used their knowledge of both the supply and demand sides of the prevailing economy to create high-quality goods,, meaningful brands, and other connections with customers..." and they built elite organizations that worked to [in italics] satisfy and then [in italics] anticipate buyers' changing preferences."
In Chapter 1, Koehn provides a brilliant overview on "Entrepreneurs and Consumers," then devotes an entire chapter to each of the six entrepreneurs. In her final chapter, she shifts her attention to "Historical Forces and Entrepreneurial Agency," followed by 104 pages of notes. In that final chapter, Koehn points out that the six entrepreneurs "lived and worked in different contexts. Yet they all shared a powerful gift: the ability to discern how economic and social change affected consumer needs and wants. They also understood that these demand-side shifts presented critical business opportunities -- opportunities that each exploited by creating new, best-of-class goods and strong brands." She goes on to suggest that they were "institution builders who were not interested in riding the wave of a short-lived trend or forcing their young brands on buyers. They wanted to [in italics] earn consumers' trust and keep it."
It remains to seen which entrepreneurs emerge during the next few years but it seems certain that they will also encounter "economic and social change affected consumer needs and wants" and in a global marketplace yet to be developed. There is much that they -- and we -- can learn from Josiah Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Howard Schultz, and Michael Dell. Thanks to Nancy Koehn, those "lessons" are provided in a single volume, one which will continue to be of interest and value for decades to come.
Those who share my high regard for this book are urged to read Wolf's The Entertainment Economy, Schmitt's Experiential Marketing, Gobe's Emotional Branding, Gilmore and Pine's The Experience Economy, and Brands: The New Wealth Creators co-edited by Hart and Murphy.


My Copy is So Worn out I Just Bought Another!Review Date: 2008-04-23
Make a sequel!Review Date: 2006-07-26
a truly fun and moving bookReview Date: 2006-04-11
Really Awesome BookReview Date: 2003-05-15
fascinatingReview Date: 2005-01-11

See how Romans built an Empire....Review Date: 2008-08-03
A great introductory book in Roman city stucture.Review Date: 2008-05-26
I really enjoyed this book, the only setback I have with it is that it is maybe too good at summarizing it's subject. It is a brief read, more belonging to the non-fiction section of a 'Young Adults' library than a history loving 'Adult'. It is a little...sanitized in Roman Rule, and skirts around the visciousness of Italy. One would be inclined to believe the Romans were peaceful while reading this, and forget that they were a civilization bent on subjugaition of foreign lands, and brutal in justice for all citizens. That is the only reason I hold back 1 star; there is much more that could be told, and considering the excellent detail the rest of the book gives, it could have abbreviated LESS in it's timeline, and the reader would have been much more in debt to the author for having done so. I want MORE!
A very good source of Roman city information. Well recommended.
Another great David Macaulay bookReview Date: 2007-06-05
How Romans BuiltReview Date: 2007-05-01
Roman Architecture Explained: Fascinating!Review Date: 2007-05-31
Used price: $32.55

Come What MayReview Date: 2007-04-30
The book that I choose to read is called, Come What May. This story is about a girl named Amy who lives at a horse clinic called Heartland. Amy and the 2 other stable hands, Ty and Ben love horses and try to keep the clinic running smoothly. One day, a desperate old man calls saying that he has a horse, named Melody who belonged to his wife who recently passed away. Melody is pregnant and the man doesn't know how to deal with a pregnant horse, so Heartland takes her in. When Melody gets there she has trouble getting out of the trailer and bolts as soon as she is out she try's to jump a fence and gets stabbed by the wood! A vet comes and takes care of it but cannot tell if the baby is still alive! While Amy is trying to take care of Melody, her older sister Lou is trying to get in touch with their father who abounded them when they were a baby. Amy's mother had died a while back and her grandfather was taking care of her. When Amy found out that Lou was trying to see her dad, she was furious! She was mad at him for abounding her. Now the question is, Is Melody and her baby going to survive? Will Amy be forced to see her dad read the book to find out?
A awsome book!Review Date: 2002-08-03
Come what May is really really coool !Review Date: 2003-01-20
Another Hit from Lauren Brooke!Review Date: 2002-09-16
Another Hit from Lauren Brooke!Review Date: 2002-09-16

Pleased with purchaseReview Date: 2008-04-22
Thanks
ExcellentReview Date: 2008-04-21
The language keeps the balance as few books do - not condescending, but appropriate for children
a must-have for young readers!Review Date: 2007-12-27
Unique stories!Review Date: 2007-12-01
The Beloved Days with Frog and ToadReview Date: 2007-08-26
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