Resources Books

Another weird book by Munsch.

Kristen's clueless parents drive to the zoo instead of the hospital when her mom is in labor. Three times, they ignore their daughter's warnings that their son is another's, and three times they get whapped in the face by the not-a-people-baby.

Finally, Kristen has to save the day, which she does in a quick and admirable way (the illustrations in the zoo are funny in and of themselves, by the way). Everybody gets their own baby back, and we're told that everything is fine from then on... until Kristen's mom had twins. (Uh-oh.)

This book is so absurd, you can't not love it. I really recommend it to anybody having a second child. It's a wonderful change of pace from standard "new baby" books.

My 20 month old daughter loves it. I'm not sure that she connects it to her 2 month old brother, but she sure enjoys having us read it to her. She pulls it out again and again and screams along!

I read Alligator Baby. I liked this book because it has funny pictures. In the book I read that the "gorilla grabbed her mom's ear and the father's ear and they both yelled Aaaaaaahhhhhaaaaa!" This helped convince me that it was a good book.

I love Robert Munsch and this is one of his books that the kids in my 2nd grade class loved the most!

This is a good book for when bringing home baby. We bought it for our toddler as a fun way to explain that we are bringing him a baby brother from the hospital.

Being a new mom of a toddler I really needed help with activities for my son. This book is great. The information and charts are a great way to keep take of my son's development. A must for new mom's

This is a great book. all the developmental areas have been discussed. Good resource book for parents and for early childhood teacher just lke me.

If you plan on working with the younger crowd, then this is a great book for you. It has a lot of creative ideas to help children in your classroom along developmentally. If you are running out of ideas for your classroom, I suggest buying this book. It will ensure you never get into an idea slump again.

I ordered this book when I started teaching in an infant/toddler classroom. Despite my five years of college, I had little knowledge on what these little guys could do. This book has been an AWESOME resource. I love how the lessons are separated by age groups. It provides detailed explanations as well as additional information on why and how each activity is developmentally appropriate. Of the several books I ordered, this one is most professional and designed for teachers. I highly recommend it!

Creative Resourcees for infants & Toddlers (Creative Resources for Infantas and Toddlers) is a great book, I wish that I would have gotten it alot sooner. It has really helped me with my homework assignments.

I just bought this book the other day and it is amazing. It gives you the facts you need for survival. If I get caught in a situation from the book and I don't know what to do, I will be suprized.

This great book teaches you how to survive. It has so many detailed descriptions with graphs. It is so compact that I even carry it everyday in my backpack. It might be really useful when the war starts or an earthquake takes place.

One of my friends bought the big version that had a little more information in it. I read it and when I saw that you could buy a pocket version I was thrilled! Wisemen gives an informative description of everything you need to survive almost anywhere. I'm confident that if I were in a survival situation I would be able to survive.

I've had this book for a few years now and have read it over and over again. The information is amazing. There's not a topic that Wiseman doesn't cover or at least touch on.
Not only is it small, it's tough too. It's been on every camping trip, hike, deployment and just about every other trip with me for the past three years and it's still in great shape.
Friends of mine that could have cared less about a suvival book have read mine on airplane rides and afterwards went and bought thier own.
You can't go wrong

With store shelves overloaded by "SAS" books it's unfortunate that this little, uh, Gem can be lost in that crowd. The original format was more like a coffee table book, but for practical purposes this chunky, compact edition is not only the most convenient of those available, it is also arguably the best on the market.
The manual itself is comprehensive, clearly written and with clear (if sometimes limited) illustrations, including a useful colour section; and here the colour is used for more than mere decoration as it provides essential additional information in identifying plants and animals. There is no philosophical description here, little room for the romance of the wild or the ethics of surviving. Instead, "Lofty" Wiseman's guide is a direct parcel of solid information aimed solely at keeping you alive in the worst of situations. Campers and outdoorsmen will find some interesting and useful sections here, but it requires a degree of knowledge and experience to sift them from those which simply must not be used outside of an emergency. This is a fascinating book to dip into, and doubtless most purchasers treat it as such, but it is also an exceptionally effective, reliable and well-crafted source of possibly vital information.

Much like Gary Hamel's book The Future of Management, one needs to read this book with an open mind. It is an exceptional book and one that I am giving away to my clients this coming Holiday. It is thought provoking and enlightening. Above all it stresses that companies have a need above profit. That profit is the score, not the game itself. Perhaps had the management of Enron and others of that ilk truly believed in a purpose beyond profit, corporate America would not being wearing SOX today.

There's a difference when you fly Southwest vs. United. You feel different shopping at Costco than you feel shopping at Wal-mart. Why? That question is explored and answered in the book Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Raj Sisodia, Jag Sheth, and David B. Wolfe. This is one of those books that will cause you to think about why you feel as you do towards certain companies, and how those feelings translate into real profits.



Contents: A Whole New World; It's Not Share of Wallet Anymore - It's Share of Heart; New Age, New Rules, New Capitalism; The Chaotic Interregnum; Employees - The Decline and Fall of Human Resources; Customers - The Power of Love; Investors - Reaping What FoEs Sow; Partners - Elegant Harmonies; Society - The Ultimate Stakeholder; Culture - The Secret Ingredient; Lessons Learned; Crossing Over to the Other Side; Acknowledgements



On Wall Street, companies are usually judged on their profit. Squeeze as much out of your business as you can, cut costs wherever possible, and make sure you meet your numbers. To be sure, plenty of companies are successful under those rules (such as Wal-mart). But when you look at their performance over the last few years on the stock market, returns have been stagnant or have trailed the field. The alternative way to run a business is as a "firm of endearment" (FoE). These companies have a passion for what they do/sell, they have a strongly defined purpose for what they want to accomplish, and they look to contribute to society in more ways than just the quarterly dividend to shareholders. These FoEs, like Costco, Whole Foods, Harley-Davidson, and others, include stakeholders to mean all parts of society that they touch... shareholders, employees, the community, etc. The focus isn't on pure profit, but instead on contributing to the well-being of all the stakeholders. That's why a company like Costco can afford to pay their employees a living wage, have low turnover, and *still* turn a substantial profit. They have captured the hearts of their customer base, and that base will go out of their way to shop at Costco whenever possible. That's also why a company like Ikea can propose a new location and have nearly universal acceptance in the community, while a new Wal-mart location brings out protesters in force. There's obviously a lot more that differentiates FoEs from their counterparts in the marketplace, but once you recognize an FoE, you'll understand why they are successful by *not* following the same formula as everyone else.



It's tempting to think that all the FoEs covered in this book can do no wrong. That's not the case. JetBlue was/is an FoE that badly damaged their reputation during the winter when storms caused massive cancellations. It even led to the resignation of the CEO. Like other business books of this genre (In Search Of Excellence, From Good To Great), only time will tell how these companies will fare over the long term. It may well be that a decade from now, the stars of this book will have all fallen to the wayside. But I would venture to guess that the companies covered here will have a much larger margin of forgiveness than would other companies that are just focused on the next quarter...



This is a book that is highly recommended for anyone running a business. It should cause you to rethink the factors of success for your company, as well as point you in directions that could lead you to become an FoE in your niche.

This book identifies a batch of companies that have oriented their business model to providing a superior feeling in the minds of their customers. In many cases I absolutely agree with them.

Wegman's supermarkets for instance presents an excellent shopping experience. I particularly love their cheese department where knowledge people stand ready to discuss their magnificant array of choices and even to giving you samples to taste seemingly without end or sales pressure. In turn I buy far more cheeses than I would otherwise. We both win.

But then they turn to Wal-Mart and repeat a litany of alleged problems with employees, suppliers, and communities. My own experience with Wal-Mart is limited to one store in the small town where I live. But my experience doesn't match the alleged problems. I go there, the people, from the greeter at the door to the most junor sales clerk are friendly and willing to walk halfway across the store to help me find something. I talk to people who work there (away from the store) and they universally say that it is the best job they've ever had. Does the Wal-Mart experience depend on the store? Are the alledged problems just that, allegations? And for that matter, does every Wegman's have such an excellent cheese department? And what about Microsoft? Everyone (nearly) uses their products and most people hate the company. What does this say about their future? I guess we'll just have to watch and see.

This is a book that describes one way of doing business that has worked for a lot of companies. It provides a good insight into what these companies do.

What is a Firm of Endearment? The authors argue that their example companies share a common set of core values, policies, and operating attributes which include:

1. aligning the interests of all stakeholder groups (customers, employees, partners, investors, and society) rather than seeking profit optimization

2. below-average executive compensation

3. open-door policies

4. employee compensation and benefits are above average for their industry

5. above-average employee training

6. empower employees to satisfy customers

7. hire employees who are passionate about the company's purpose

8. humanize customer and employee experiences

9. enjoy below-average marketing costs

10. honor the spirit as well as the letter of laws

11. focus on corporate culture as a competitive advantage

12. are often innovative in their industries

Companies identified include extensive examples drawn from Commerce Bank, Container Store, Costco, Harley-Davidson, Honda, IDEO, IKEA, jetBlue, Johnson & Johnson, Jordan's Furniture, New Balance, Patagonia, Southwest Airlines, Starbucks, Timberland, Toyota, Trader Joe's, UPS, Wegmans, and Whole Foods.

These companies are often contrasted with Wal-Mart and the Good to Great Companies identified by Jim Collins in 2001 in terms of stock price growth.

The authors argue that there is a new level of consciousness emerging that rewards those who do good while doing well. The implication is that all firms should shift to stakeholder optimization and the cultural values identified in the example companies.

While they don't make this argument, it's clear that the authors have identified many of the mindsets that lead a company to seek optimizing results for all stakeholders.

Before you assume total cause and effect, I would like to raise some issues not fully addressed in the book:

1. This is an after-the-fact evaluation. As such, (like Good to Great), we may mostly be seeing what the leaders are proud of . . . rather than what caused their success. For example, Southwest's success is focused on their corporate culture. But the company also has a better business model than almost any other airline (Ryanair's is better) and does a better job of fuel cost hedging than any other U.S. airline. Those factors aren't mentioned.

2. These companies are almost all in consumer products or services. A class of socially conscious consumers has sprung up who look hard for such firms. It's not clear that OEM and industrial buyers have evolved their preferences nearly to the same extent. So many of the lessons may only apply consumer goods and services (except for those validated by Gallup for having a motivated and effective group of people working for you).

3. Almost all of these firms are highly effective business model innovators who have gained enormous advantages over competitors who seldom innovate their business models. As a result, they can afford practices that may or may not pay off in profit without incurring any negative reaction. The next business model innovation will pay for the cost.

I was surprised that this book didn't look at the study I made from 1992-2001 that identified continuing business model innovation as the single best factor for explaining high levels of corporate performance (see The Ultimate Competitive Advantage). The books share some examples in common (including Jordan's Furniture and Timberland), but many of FoE's examples are also superior business model innovators (Amazon, BMW, CarMax, Caterpillar, Container Store, Costco, eBay, Google, Harley-Davidson, IDEO, IKEA, jetBlue, Patagonia, Starbucks, Trader Joe's, UPS, Wegmans, and Whole Food).

4. It often pays better to serve stakeholder interests than to ignore them. Why? Because ignoring stakeholders often burdens both the company and the stakeholder with costs and experiences that neither want. This economic case for stakeholder focus isn't fully developed outside of the customer arena.

5. The book emphasizes sustainability, but much of that argument is built around companies disappearing from the Fortune 500 (something that happens whenever a merger happens . . . which doesn't mean that the organization goes away, just the corporate headquarters in most cases). In the research of my students on environmental sustainability (see Hiroshi Fukushi's work, A Strategic Approach to the Environmentally Sustainable Business, for example), it's apparent that making the environment cleaner than when you touched it is economically advantaged in most situations. The idea of sustainability is based on the outmoded notion of not doing too much damage rather than finding profits in making the world better than you found it.

But it's a good book that creates more questions than it answers. This one will probably stimulate some more careful thinking in the area of where seeking to be more considerate of others is going to create better results as well as better sleep.

In the Prologue, when discussing The Age of Transcendence through which the contemporary business world is now proceeding, the co-authors (Rajendra S. Sisodia, David B. Wolfe, and Jagdish N. Sheth) suggest that it is "a cultural movement in which physical (materialistic) influences that dominated culture in the twentieth-century are ebbing while metaphysical (experiential) influences become stronger. This is helping to drive a shift in the foundations of culture from an objective base to a subjective base: People are increasingly relying on their own counsel to decide what the truth is...That shift acknowledges a long-suppressed idea in a world largely guided by Newtonian certainty that chemistry Nobel laureate Ilya Prigogine says is scattering to the winds: Ultimately, everything is personal."

Thus do the authors establish a frame-of-reference for the thesis of their book: That each stakeholder in an organization tends to thrive best when all stakeholders thrive. That is, no stakeholder group is more important than any other. "It is disciplined dedication to the well-being of all stakeholders that separates firms of endearment from their competition." Stakeholder relationship management (SRM), the authors suggest, can achieve and then sustain superior business performance that, in turn, will create n a decisive competitive advantage. They are convinced that SRM business models will increasingly be seen "as the most efficacious way to achieve sustained superior business performance in years to come" but only if (huge "if") the interests of all stakeholder groups are brought into strategic alignment.

Two Questions: Are all stakeholder groups of equal importance and do they have the same interests? Also, are all members of a stakeholder group (e.g. shareholders) of equal importance and do they have the same interests? These questions occurred to me as I read the first chapter, especially the brief discussion of the "distinctive" core values, policies, and attributes that firms of endearment (FoEs) share in common. Eventually, Sisodia, Wolfe, and Sheth provide answers to these questions, answers best revealed within the narrative.

If indeed "endearing companies tend to be enduring companies," how do the 28 FoEs that "made the final cut" for this book compare with the 11 companies praised by Jim Collins in Good to Great? "Over a 10-year horizon, FoEs outperformed the Good to Great companies by 1,026 percent to 331 percent (a 3.1-to-1 ratio). Over five years, FoEs outperformed the Good to Great companies by 128 percent to 77 percent (a 1.7-to-1 ratio). Over three years, FoEs performed on par the Good to Great companies: 73 percent to 75 percent." (FYI, there are no duplicates on the two lists.) As with the exemplary companies discussed by Thomas J. Peters in Robert H. Waterman, Jr. in In Search of Excellence, not all companies on any such list continue to meet the criteria that were the basis of their initial selection.

For me, some of the most interesting material is presented in Chapter 11, "Crossing Over to the Other Side." At one point, the authors cite Oliver Wendell Holmes's observation "I would not give a fig for the simplicity this side of complexity but I would give my life for the simplicity on the other side of complexity." They then quote one of my favorite passages in James O'Toole's The Executive's Compass:

"To move beyond the confusion of complexity, executives must abandon their constant search for the immediately practice and, paradoxically, seek to understand the underlying ideas and values that have shaped the world they work in. Managers who clamor for how-to instruction are, by definition, stuck on the near side of complexity."

According to Sisodia, Wolfe, and Sheth, the big challenge of the times is to transcend the zero-sum mindset because, given the profusion of new opportunities, absolutes (by nature limiting) are found everywhere on the near side of complexity. "They emerge from people's perennial quest for pat solutions, or `silver bullets,' as they are sometimes described. This is a key point because, as Sisodia, Wolfe, and Sheth explain, a zero sum mindset leads to the conclusion that one stakeholder group can only benefit at the expense of the other stakeholder groups...However, opportunities increase by an order of magnitude when the mind breaks free of zero-sum thinking."

There are specific reasons why endearing companies tend to be enduring companies and one of the most important is their having "the ability to transcend ruthless competition and embrace the fruits of cooperation [which is] the essence of evolved humanness."

Those who share my high regard for this book are urged to check out Bill George's Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value and his later book, True North: Discover Your Authentic Leadership, co-authored with Peter Sims. Also Michael Ray's The Highest Goal, Adrian J. Slywotzky's The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs, Enterprise Architecture As Strategy: Creating a Foundation for Business Execution by Jeanne W. Ross, Peter Weill, and David Robertson as well as Ram Charan's Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't, Lynda Gratton's Hot Spots: Why Some Teams, Workplaces, and Organizations Buzz with Energy - And Others Don't, Robert J. Herbold's Seduced by Success: How the Best Companies Survive the 9 Traps of Winning, Jack Alexander's Performance Dashboards and Analysis for Value Creation, and Michael Useem's The Go Point: When It's Time to Decide--Knowing What to Do and When to Do It.

In "Good Intentions" Duke Robinson offers the distilled essence of his faith journey. In language that cuts across the exclusiveness of cultic talk he speaks in an inclusive way about life and the role grace and truth can play in its living. In our family there is a wide spectrum of religious orientations and of no orientation at all. We have given copies of "Good Intentions" to each one confident that it will meet them where they are and add a dimension of richness to their lives.

Always being "nice" looks so good from the outside, but oh, the pain that is there inside. Duke Robinson's touching book guides you through simple, yet challanging steps to relieve that pain forever.

My first intention was to read this book as a self-help guide in learnng how to deal with my mistakes. I found my "niceness" in many chapters and immediately began trying some of the suggested changes. They do work and I feel better!

Being a believer that continuing education is a lifelong process, I want to share this book with others. Using the author's study guide, I plan to introduce "Good Intentions" to an adult study group at my church.

This is one Oprah should have picked up on -- solid and witty advice on how to stop making those same mistakes, and start getting a grip on your own life. I read it slowly, absorbing its wisdom in increments...I recommend it to anyone who has a berth on this crazy ship called Earth.

We do not have to expect
that this book can completely change our life,
but it will surely help !

Reading "Good Intentions" evoked feelings similar to those when I first read Emerson's "Self Reliance" in college. The power of the book comes from reading in print what I have experienced, fell prey to, and have had similar thoughts on in the areas of personal relationships, anger and trying to always do the "right" thing. The pleasure of the read is having my own inner-examination verified and examined in an easy to read manner.

I found the sections on anger and reasoning with irrationality excellent reference guides for healthy management of these (nearly) everyday occurences. This book will be kept on my shelf as a reference book for life. Thanks for writing it Duke!

I read this book in one evening because I could not put it down once I started. Hug Your Kids Today reminded me of many things I already know, but in the 'busy-ness' of 'business' I sometimes forget. It has great ideas, suggestions and strategies for staying connected with kids, showing affection, and accepting and loving them for who they are. Whether you're a stay at home mom or a parent who works 80 hours a week outside the home, there is something in here that will speak directly to you.

One of my favorite parts of this book was reading about Mark's story; Nichols' 8-year old son who died of brain cancer. I enjoyed getting a glimpse into what a brilliant, insightful child he was and the wonderful message he left behind. "Tell a joke, share, and be a good friend." These are great words to live by for anyone of any age. The author's frank look at the devastation and horrible aftermath of losing a child makes you want to run straight to your child, hug them, and never let go.

While many parenting writers come across as preachy and flawless, I really appreciated the author's candor with regard to her own shortcomings, which all of us have and can identify with, and learn from. Nichols also gives readers simple strategies and ideas for building connections with kids and creating fun (sometimes crazy) memories in our families. Hug Your Kids is a super easy read, has fantastic anecdotes, and definitely has something for parents in all ages and stages of life. I loved it and have hugged my kids like crazy every day since!

Michelle, Mark me down as one of the read-it-all-at-once club. I almost feel honored that you shared this with the world. Thank you. I am already recommending it to others, including an online message board community I go to that has a book and blog forum. It has made a difference in my life and I know it will bless so many others.

I recently experienced the privilege of hearing Michelle Nichols speak at an eWomen Network event in Reno, NV. Her personal story and the wisdom in her message moved me deeply. Then, I read her book. It was journey of tears and laughter. A journey I am grateful that I took; a journey that I will encourage others to take. Everyone should read this book, parent or not; the message will advance humanity.

Why is a man with no children like me buying and reviewing this book? Because as a former corporate executive who is soon to become a family therapist, I feel that this engaging and uplifting book belongs on every working parent's desk.

This is really two books in one. The first part of it takes you into the heart of every parent's worst nightmare, as Michelle walks you through the sudden death of her 8-year-old son from a brain tumor, and how their healing process turned into something much bigger than themselves: the start of a national Hug Your Kids Day.

Which leads us to the second part of the book: a five-step process for keeping your balance and perspective as a working parent. It starts *and* ends with hugging your kids every day, in a path that goes through closeness, laughter and faith along the way. Nichols, a former Business Week columnist and successful speaker, has turned her passion into a national movement that played out everywhere from baseball stadiums to freeway billboards across the nation this summer, and will hopefully continue to grow into a force for happier families.

Hugs are a powerful metaphor for family life. The dynamics of a family can turn in many different ways, but underneath it all a family that laughs, loves, and hugs each other regularly is in my view the key to an authentic and fulfilling life - as well as happier and more productive workplaces. That is why this book has something to say to everyone from working parents to corporate HR executives with parents in their workplaces. So buy this book now, and then go hug your kids!

You better buy two copies of this book, because once you read it, you will want to share it, but not give up your copy! This book is a diamond! It will revolutionize our families and workforce for the better, if we would simply read it, and apply the insights and principles found inside. This book made me laugh, cry and think. This book is worthy of your time, and one you will be proud to share with others.

This book was recommended to me by several people at a recent ESOP conference. Feeling that employee input was one of the best ways to build an ownership culture, I purchased the book. I was only 3/4 of the way through it when I found that we had another employee working on an ideas program, planning to give 10% of savings as employee bonuses. I quickly passed the book on to him. As it did with me, it totally changed his way of thinking; he scrapped his initial plan and will be proposing a completely different program that rewards all employees who submit ideas, without the reward being based on the savings.

In "Ideas are Free," the authors synopsize idea programs at several high-performing companies worldwide. They also point out the pitfalls of trying to develop and manage rewards based on savings, instead recommending making idea generation and implementation a part of everyone's job. Finally, they help walk you through how to implement a program at your workplace (although I haven't been able to read that part yet, because my co-worker still has my book! -- He has ordered his own, so I hope to have it back soon.).

I highly recommend this book. It is non-technical and easy to read.

Since my company has an idea program which I believe could be improved, I've read this book. It's short and to the point. It addresses the importance of small ideas for the improvement of the company and the engagement of its employees. It accompanies most of the points with real case stories which make the point even more compelling. Also very important is the chapter related to rewards and the counter-intuitive effects.

Alan G. Robinson and Dean M. Schroeder's IDEAS ARE FREE is for employers who would tap into the riches of employee ideas and insights. Employees are quite opt to recognize both problems and opportunitiestheir managers pass by - but most organizations don't encourage sharing such insights, much less reward them. IDEAS ARE FREE: HOW THE IDEA REVOLUTION IS LIBERATING PEOPLE AND TRANSFORMING ORGANIZATIONS shows how to tap this hidden wealth.

Ideas Are Free: How The Idea Of Revolution Is Liberating People And Transforming Organizations by Alan G. Robinson (Isenberg School of Management at the University of Massachusetts) and Dean M. Schroeder (Associate Dean and Director of Graduate Programs in Management at the College of Business Administrations at Valparaiso University) is an innovative guide to saving money, effort, time and also provides an informative introduction to entirely new ways of doing business with front-line employees, making the most out of opportunities and maximizing the benefits of sound, effective management. Robinson and Schroeder aptly examine the intricacies of the business life and include an analysis of a more prosperous, ease-filled advancement for opportunities granted to all, and situational manipulation for a more competently finalized project. Ideas Are Free is very highly recommended reading for all business consultants, corporate executives and departmental managers.

The authors show how important it is to gather ideas and encourage people to think creatively. I wish they would have described more how they could gather these ideas more effectively.

This book contains good insight on leadership. With the retirement of the baby boom generation, there will be a significant shift in leadership in most organizations. This book addresses some of the issues that this dynamic will create.

This book uses the fictional journey of one person to explore a number of important leadership issues. It is an easy read with good truths for those entering new leadership roles.

I have found that how-to books on leadership too often are predictable, cliched, or simply poorly written. Few are memorable. So it was genuinely refreshing to discover that "The Journey of the Accidental Leader" avoided those traps. At each stage of the fictional protagonist's journey, the leadership lessons highlighted go well beyond conventional wisdom and especially come alive in the context of the story. Best of all, the fictional parable itself is a work of well-written fiction: I cared about Sam, the protagonist, and consequently the lessons illustrated by Sam's plight had real sticking power.

The Journey of the Accidental Leader provides excellent pointers and insight for the new person on the job to the head of an organization or company. Its fable format makes it a quick and enjoyable read. Having supervised for several years, the book made me appreciate what I have done well as a leader and made me think hard about what I could do better. It also gave me some ideas that I have already put to use at work. This book will not be buried in my bookshelf collecting dust. I have already shared it with some of my colleages and pulled it out the other day to use one of the lessons. Enjoy and learn!

This is exactly the kind of book I wish I had read years ago, when I found myself accidentally in a leadership position. In Dr. Gladis's business parable, leadership lessons come alive through the journey of Sammy, an Accidental Leader. The Ten Leadership Lessons Learned are reinforced through Sammy's experiences as a new CEO, and are clearly summarized at the end of each chapter, for effective retention. Recommended for both accidental and intentional leaders.

Steve translates leadership into action steps you can implement immediately after reading the book. Extremely well written. Terrific book for a new leader or someone who wants to become a more effective leader. Well done!

This small catechism, though not a deal clencher on its own, certainly played a vital role in my move from the contemporary American evangelical movement to the Lutheran Church-Missouri Synod. If you're looking for solid teaching on the Ten Commandments, the Lord's Prayer, The Apostles Creed, the Lord's Supper, baptism, and Confession and Absolution, then the writing in this book will aid you along very nicely. For those who desire a deeper look at the Lutheran Confessions I would recommend purchasing a copy of the Book of Concord, which has a copy of the Small and Large Catechisms. That said, I highly recommend this version of the small catechism as it's nice to have as a resource when questions come up.

As a former Thelemic briother and now baptized Lutheran, I have to say that Christianity is a lot more gothic and the all around best religion in the world today. This book is for the baptized or church going Lutheran. What's really great in real terms is that this book is used by Lutheran ministers for adult confirmation, which I am currently attending. Anything you give your church is considered a donation. They ask for none of your income whatsoever. Behold the glory of the crucifix.

Beautiful new cover and color. Inside the new page color(cream or tan) makes the print just jump off the page. Very easy to read.
Everyone should read this book, and find out what Lutherans believe and why.

This is an excellent version of Luther's Small Catechism with Explanation, with very good supplemental materials added. This book would be a great resource for Protestants of all denominations, and is required reading for all Lutherans. Essential aspects of Christian doctrine are concisely reviewed with the scriptural basis provided for these beliefs. This book is highly recommended to everyone seeking insights into the foundations of Christian doctrine.

I have been a Christian for quite a few years. And I went through two years of confirmation classes as a teen. But over the last few years as I spent more time in God's Word, I found I had a lot of questions. I asked my pastor, but never got satisfactory answers. I recently joined a Lutheran (LCMS) church and read this book and the Book of Concord. I found both to be very helpful, but in particular, I enjoyed how the Small Catechism answered so many of the questions I had previously been unable to answer. All of the points are backed up with quotations from scripture (NIV translation) which I also liked. All in all, I highly recommend this book. I think it is appropriate for all Christians, not just Lutherans.

Excerpt from review on bsmDigest.com:
"Mark Lutchen's groundbreaking book continues to influence technology leaders with its vision for building mature IT organizations. As more CIOs and CEOs grapple with the challenge of applying effective management processes to their increasingly critical technology organizations, this engaging book offers very practical advice for doing it successfully. Drawing on his experience both as an actual CIO managing a large, global IT organizations and as a management consultant working with many large organizations, Lutchen delivers a clear, integrated vision for enlightened IT management."

Great help for someone that has just upgraded
from IT Management to a CIO role and needed to
upgrade as well his agenda. Excellent source of inspiration
and perfect guide for a profession that is still
under transformation. Definitely a must have.

The book is focused (and written by) on world class CIO positions,
but I found it equally useful for smaller scale CIOs.
It's exactly there that it lacks some information
on the organization of smaller IT groups (<20 persons).

If you are a CIO then buy it. If you are an IT manager
you need something else.

In the fall of 2003, the Harvard Business Review published an article advancing the proposition that "IT doesn't matter." The article's author suggested that because IT was now a commodity, and everyone had it, it no longer conveyed any distinctive competitive advantage and therefore, strategically, did not matter. In fact, at many companies, IT doesn't matter as much as it should - not because it is a commodity that other companies also use, but because most companies don't get every potential benefit from their IT. To advance your business agenda effectively, make IT a real part of the business. Author Mark D. Lutchen shows managers, particularly CEOs and CIOs, why IT is not fully a part of business at the moment, and what it will take to turn IT into a competitive, strategic asset. We recommend this useful, well-written, clearly organized book to anyone whose job involves decisions on IT budgets, organization, investments or strategy.

This is a fabulous book for experienced or aspiring IT managers whose goal is to prepare for ascension through the ranks, especially to the CIO level. In simple yet rich language, Mark presents a clear picture of the future of the IT organization and the competencies needed in the CIO and senior team heading up this professional services operation. The examples and case studies are rich with insights. In short, this book is pragmatic and weighty, yet also highly readable and I dare say outright enjoyable. I highly recommend it as a must read for anyone who wants to develop an effective IT career roadmap. Thank you Mark Lutchen.

Joe Santana,
Co-author Manage IT

I have only one simple statement - where were you Mark when I started my IT career 17 years ago? Today I would have been a CIO! I highly recommend this book for those starting out their careers in IT as it gives a big picture look to the field. Own it and refer to the clear and relevant graphics in the book.