Practitioners Books
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The Public Relations Practitioner's PlaybookReview Date: 2008-02-28
"The PR Playbook" and my laptop - Perfect Together!!!Review Date: 2004-05-04
"The PR Playbook" is outstanding!Review Date: 2003-12-13
Practitioners, publicists for organizations, corporations and civic groups, and students will find it invaluable book in their professional library. The proven ideas, tips and techniques can easily be adapted simply by following suggestions or instructions.
"The Playbook" incorporates practitioners' experiences that should prepare students for careers in public relations. All five of the major media needed to achieve synergy are covered - print, broadcast, Internet, face-to-face and special events. The four step public relations process is also thoroughly explored.
Practitioners should enjoy reading popular communication models. The author thoroughly explains them through theory and supports them through practice. Litwin demonstrates how mastering the models increases the practitioner's chances of reaching a plan's goal through objectives, strategies, tactics and tools.
The CD Rom, which demonstrates how to write and produce audio and video public services announcements, and video news releases, is also helpful. With eveything on the CD, that in itself, is worth the price of the new 535 page book.
If you are new to the PR world, you can rely on this book to answer questions and clarify approaches to tasks you perform on a daily basis. This book is a must have and would benefit anyone in the public relations field.
Go for "The Playbook" and its companion "The ABCs of Strategic Communication." The are amazing and incredible.
The Public Relations Practitioner's PlaybookReview Date: 2003-11-11
Kim Glovas
Reporter
KYW Newsradio
Philadelphia, PA
The Public Relations Practitioner's PlaybookReview Date: 2003-11-09
The author has achieved the difficult task of targeting and reaching all three audiences: students, practitioners, and even the layperson - publicists for civic and other non-profit organizations. Through a creative, compelling, engaging and thought-provoking approach, The Playbook illustrates hundreds of proven techniques, tips, tactics, tools, strategies and terms every practitioner and would be practitioner needs to be successful - presented in a straightforward, down to earth manner. The book's dozens of "plays" summarize sections of the book's 15 chapters and are also included on a companion CD Rom, which contains examples of both audio and video Public Service Announcements.
One successful Philadelphia-area public relations specialist describes The Public Relations Practitioner's Playbook as a "must have." And we do, too! Professor Larry Litwin has hit a home run with a book we don't know how any PR person could live without it. Our opinion echoes that of the Philadelphia practitioner who says, "It should share the desk right next to the AP Stylebook and a dictionary."
William Price
Editor
Newstrack Executive Information Service
140 S. Broadway
Suite 3
Pitman NJ 08071
10/1/03

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Interested in Reiki.......this is a must read!!!Review Date: 2008-07-19
Wonderful Book!Review Date: 2008-07-09
Clear, Succinct, Instructionally Sound, & Honoring of ReikiReview Date: 2008-07-03
Wonderful resourceReview Date: 2008-07-02
Both new and not so new Reiki teachers will like this bookReview Date: 2008-06-25

Used price: $42.98

The Schema Therapy BibleReview Date: 2005-09-10
Excellent analysis of a specilized form of cognitive therapyReview Date: 2007-02-16
Thought provoking development in integrative therapyReview Date: 2005-03-14
So reading Jeffrey Young's book is like reading something that I should have written myself! I keep thinking, 'Oh yes, that's just what I find too!', and 'Hey, that's MY idea!'. In other words, I find this an eminently practical and useful outline of a model of therapy that more or less perfectly describes my own approach to working with clients. What is useful to me in particular are the 18 maladaptive schemas, and the corresponding system of coping with them. THe questionnaires (available from www.schematherapy.com) which can help clients to identify their own particular combination of problem schemas and coping styles forms an excellent basis for rich, rewarding, collaborative therapy.
I am full of admiration for the three authors who produced this volume. I look forward to attending some of the workshops when they come my way in the UK. A thouroughly recommended read.
Excellent presentation of an effective therapyReview Date: 2003-07-15
Schema Therapy, which originally evolved from cognitive therapy, integrates theory and technques from various fields, including behavior therapy, cognitive therapy, gestalt therapy and object relations. This theoretical synthesis is presented in a remarkably straightforward manner that even the beginning therapist will find easy to follow and utilize.
The book is highly readable and loaded with specific clinical interventions. The last two chapters, on treating borderlines and narcissists, are worth the price of the book alone.
I'd recommend this book to any therapist from any orientation. Cognitive and behavior therapists will find the focus on early childhood experience and deeper emotions to be be a useful extension of knowledge presented in a logical down to earth manner. Therapists from more traditional backgrounds will benefit from this exposure to an effective treatment which has systematic recommendations for treating long term problems.
Pretty GoodReview Date: 2006-08-14

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All In OneReview Date: 2008-03-19
Excellent collection!Review Date: 1999-06-21
Excellent collection of articles, but needs an indexReview Date: 2000-10-04
A general description of issues a project manager must face.Review Date: 1998-03-26
Excellent collection!Review Date: 1999-08-28

The best book on the subject of software project managementReview Date: 2005-04-28
An easy-to-read guide to project management.Review Date: 1999-09-24
A good reference, but not sufficient on its ownReview Date: 2003-02-25
Despite its lack of detail, the book presents many important points - the importance of the human equation, analysis/organization tools such as Tony Buzan's MindMap, having a Management Information Center, and using standards without having a programmer's revolt. There is only passing mention of key issues such as scope creep, the tendency of management to try to throw more personnel at a project in trouble, needing to build testing into the initial design process, and the pro's and con's of the various development methods (waterfall, spiral, etc.). A number of references are quoted, including many IEEE documents (IEEE is the publisher) plus books by Gerald Weinberg, Capers Jones, Tom Demarco, and other recognized gurus - which make good adjuncts to this handbook.
Phillips perpetuates one of my pet peeves, the issue of including the top ten risks in the risk assessment document. What if there are only 7 risks which seem to be significant? What if there are 12? Granted, it would be unwieldy to track & evaluate dozens of risks routinely, but it doesn't make sense to suggest that exactly 10 be tracked.
The discussions of Configuration Management are quite lengthy and in a bit more detail than other topics covered.
Although the book is fairly short at 500 pages and is easy reading, there is a substantial amount of information covered. The 5 star rating is for the breadth of information covered, with the caveat that other references would be needed by those unfamiliar with the concepts presented.
It does work at work.Review Date: 2000-07-11
The book contains good explanations of various techniques for formalising projects. It also contains a number of case study experiences which are very apt.
I recommend this book to project managers of all levels and to managers of software companies.
Well written and insightfulReview Date: 1998-08-24

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great bookReview Date: 2002-09-02
Definitely a must read, highly recommended.
Well written and very absorbingReview Date: 2003-09-14
Unforgettable Faces:Through the Eyes of a Nurse PractitionerReview Date: 2000-05-02
Reaching out and changing livesReview Date: 2000-07-20
"Unforgettable Faces", Worth ReadingReview Date: 2000-05-02

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Long overdueReview Date: 2007-07-19
Highly recommended for anyone in the field - I only wish it had come out sooner.
A terrific resource!Review Date: 2007-08-08
The book makes cognitive systems engineering and its methods much more accessible and comprehensible than any resource I've previously encountered. The book makes the methods described accessible to the novice who has never used them, while also providing details of interest to people who have experience using the methods. For example, it includes a very practical, descriptive, and well-organized walk-through of the cognitive task analysis process that extends from preparation all the way through to its contributions to system design and evaluation.
The book also includes a primer on cognition geared toward the systems developer and which is arguably an important foundation for anyone involved in developing technology that interacts with people performing cognitive work (e.g., information processing, decision making, anomaly detection, troubleshooting,...). The book addresses cost factors associated with cognitive task analysis and other cognitive systems engineering methods (and describes what cognitive systems engineering is and is not - thank you!) throughout, and is full of examples used to demonstrate how cognitive systems engineering methods have been successfully used in the past.
Every systems, human factors, and software engineering student and practitioner needs to read this book!!
Excellent Summary of Cognitive Task AnalysisReview Date: 2007-05-14
Cognitive Task AnalysisReview Date: 2006-11-18
This book gives a number of case studies of all phases of CTA projects. Even before interviews begin, there is a Preparation phase, wherein the CTA practitioners learn enough about the job, profession, and field of work so that they can ask intelligent questions and recognize relevant answers. Then Knowledge Elicitation follows, through interviews, questionnaires, brain-storming sessions, etc., usually involving two analysts, one to lead the enquiry, the other to record the results.
In the Analysis phase the results are collated, correlated, and represented in some graphical or tabular form so that the pattern of cognitive capabilities and their inter-relations can be depicted and understood. The patterns that may emerge include Hierarchical Task Analysis (the task logic of entailment and subsumption), and Procedural Task Analysis (the linear and concurrent sequence of activities), and these may be represented with Skills Lists, Mind Maps, Dimensional Distributions, etc.
The motivation to engage in this type of analysis is often the need to train new recruits more proficiently or replace retirees more efficaciously. So Cognitive Training is a very important part of the exercise, and the findings must be interpreted in such a way as to facilitate this process. Instructional Analysis is therefore based on the previous findings, and both the content and the process of training are improved as a result. In the Knowledge Society this is by far the most sensible approach to training. How many of the Knowledge Working Skills are analyzed, formalized, and instructed in this way? Not nearly enough so far - not even in Learning Facilities or Knowledge Factories - but it is a waste of time, money, and effort to train in any other way, so we can hope that CTA is the wave of the future!
Working MindsReview Date: 2006-12-14
Working Minds brings the `intuitive' aspect of decision into focus with the `rational' aspect. This is one, very large contribution. A small disappointment was the absence of teleonomics and its relationship with cognitive task analysis. Also, perhaps a sequel will say more about principles and rules for selecting human vs. automatons during a system design activity.
As computers in general and process formalization in particular encroach further into our lives and as litigation looms larger over those who cannot show that they exercised due process in their work, cognitive task analysis becomes basic, foundational, in business, government and academia. Working Minds helps discover how to lay such foundation.

I have spent my life at sea. So did my son.Review Date: 2003-05-24
Thomas J. Schonenbaum helped my family understand and navigate the legal proceedings after my son's death at sea.
The definitive Hornbook on maritime lawReview Date: 1999-03-18
Pocket Part not includedReview Date: 2002-10-23
The must have maritime law source!Review Date: 1998-12-08

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The complex can be simpleReview Date: 2007-07-10
Although the book is written in a way that encourages reading short sections and stopping frequently to think about what has been presented, it is so readable that one can just slow down, smile, and continue on. The progression of the book follows the progression of the Buddhist schools, but somehow Karr has managed to eliminate the tedium that so often accompanies the classic presentations of these arguments.
In fact, I think Karr did a lot of the work for us by clearing up the confusions for himself before presenting the points to us. His understanding make the exercises accessible and enjoyable. And his choice of quotes and poetry from historic Buddhist masters brings a profundity to the material that often transcends logic altogether.
So if you are open to investigating the nature of things as they are, "Contemplating Reality" is a way to understand emptiness and its inherent friendliness that will add freedom and humor to your path in life.
Contemplating RealityReview Date: 2008-04-06
An Excellent ManualReview Date: 2007-08-29
In this delightful book, Andy uses fresh and modern examples, even delving into discussions of modern science, to help readers find a ground-level approach to unlocking the life lessons of Indo-Tibetan Buddhism's four main philosophical systems: the Vaibhashika, the Sautrantika, the Chittamatra, and the Madhyamaka. Praised by Publisher's Weekly and many Kagyu and Nyingma lineage teachers, this short book will whet the reader's appetite for contemplation and its prerequisite, study. What's more, it will offer a senior Western Buddhist student's seasoned perspective on a heretofore relatively unexplored topic in the West.
Clarifying EmptinessReview Date: 2007-07-10
With a wry, sometimes wink-of-the-eye sense of humor, and a spontaneous honesty hard to achieve in print (for all his study, the author cops to once not having had a daily meditation practice), Contemplating Reality untangles the complexity of the schools and subschools of Indo-Tibetan Buddhist thought in the clearest terms I have ever seen--supported by a series of analytical and contemplative meditation exercises derived from 2,500 years of Buddhist practice. Andy Karr's book is personal, practical, plain and profound.

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Outstanding addition to the literature of yoga in EnglishReview Date: 2002-03-10
This essay by Wellesley Professor of Philosophy Adrian Piper centers on two yogic practices, both much misunderstood, and worse, much misrepresented. The first is celibacy (brahmacharya). A lot of cant about how brahmacharya really means moderation or monogamy, sex within marriage only, or a non-lustful state of mind, etc., is given the ghost by Piper, who is a long practicing brahmacarin and expert on jnana yoga. Piper's first point is that brahmacharya means quite simply what it is purported to mean, that is, celibacy. Period. Of course this is hard to accept, and for young people well-nigh impossible, and so most "authorities" have cheapened the message, have compromised the intent, and have said, what is meant is "moderation," etc. Some cultist gurus have even exploited this "interpretation" by assuming this mentality as their mantra: "I make love to you and only you (at this time) because you are special. In this way I practice brahmacharya, I practice moderation and restraint."
Very appealing, but one might also slip through that eye of the needle and enter into the kingdom of heaven wearing a money belt. Piper has no such delusions. She's got it right. Celibacy is celibacy. That is why in the Hindu social philosophy one is first a student, and then a householder, then a mendicant and finally a renunciant. Householders are not celibate. In is only in the latter stages that one can be truly celibate. (There are exceptions of course, just as there are exceptional people.)
Having said this I must confess that I disagree with Professor Piper on one particular. She writes (p. 39): "...the policy governing self-stimulation for brahmacharins is: Hands above the sheets!" What this means, I imagine, is that one must, in so far as it is possible, not practice onanism. Instead one should realize that celibacy means, as Piper phrases it, "to walk with God." This reminds me of the Catholic tradition that has the nuns "married" to Jesus--although, of course the God that Piper is referring to, the God of the Vedas, is Ineffable, being beyond anything we can say or not say. I would differ with Piper by insisting that a complete understanding of celibacy includes this most important distinction of how one should practice sex, that is, quite simply, not with others. Instead one should make love to oneself. Indeed, this is part of self-study. To say that one should not practice sexuality at all is to remain ignorant. There are many reasons that the path of yoga includes brahmacharya, but the most important one is that the practice of celibacy is the best answer to the problem of sex. Sex leads to copious karmas created. It leads to distraction and worldly responsibility. Ultimately, it leads to birth and death, to the perpetuation of the wheel of karma, which is exactly what the yogi wants to get away from, what the yogi is working to transcend. One also acts through nonaction, the Gita teaches. A kind of non-touching of oneself only prolongs and exacerbates the excitement, the tension and leads further along the path to sensuality. That is why in tantra it is taught that the man should withhold...himself for as long as possible. This is not done to conserve his strength, as some strictures have it, but to prolong his and her enjoyment. Putting this minor disagreement aside, I have to say that Piper's delineation of brahmacharya demonstrates a profound understanding of the intent and practice of yoga.
Her essay is also about the somewhat infamous tantra of the left-handed path, which she calls "California Tantra," a felicitous phrase that captures the essence of the practice. Again, Piper's insight and expression reveals her deep understanding of the subject. As she writes (p. 56), "Variants on the general rule of thumb [for tantric yoga] might be: Party until you've gotten your yayas out; or until you've had enough partying for three lifetimes; or until you've learned the lessons from it you need to learn." This is tantric yoga in a nutshell: one finds liberation by giving into one's desires, it being believed that finally when the fires of youth are exhausted one will find samadhi (as Siddhartha does in Herman Hesse's celebrated novel). Piper acknowledges on page 55 that this liberation is "nothing to sneeze at." What she doesn't say in her essay is that tantra of the left-handed path is a torturous and very painful way of finding God, to be employed only when all else fails. It is the path of the junkie and the libertine; it is the roller coaster ride of exhaustive highs and lows; it is the path that will burn the aspirant out at an early age. It is dangerous.
Piper's final note is magnificent: "The point of
A wonderful collection of essays, shedding light on yoga.Review Date: 2002-04-20
Instructors and others share yoga's impact on their livesReview Date: 2004-06-01
For myself, the stories which I found most compelling were those which were born from tragedy. In "Brick by Brick," Samantha Dunn shares her discovery of kundalini yoga after a devastating horse accident left her badly injured. Robert Perkins' "Journey in Yama-Yama Land" describes the depression he experienced after the death of his wife and the role of yoga in providing him with a way out. Both Elizabeth Kadetsky's "Coming Apart in Pune" and Lois Nesbitt's "An Insomniac Awakens" relate tales of lives unraveling in the midst of a yoga practice (the former became part of the book First There is a Mountain, a memoir of Kadetsky's studies with BKS Iyengar in India). And in "The Art of Breathing," the suicide of Reetika Vazirani's father plays a central role in her own yoga practice.
Although not all of these stories spoke to me personally, each contains an element of the personal, providing a window of insight into just a few of the infinite ways in which yoga is lived by those who practice it. Anyone with a regular yoga practice is bound to find at least one connection here, but this book is likely to be of little interest to non-yogis.
Yoga in the Real WorldReview Date: 2002-01-14
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The Playbook incorporates practitioners' experiences that should prepare students for careers in public relations. All of the major media needed to achieve synergy are covered - print, broadcast, Internet, face-to-face and special events. The four step public relations process - purpose, research, planning, implementation and evaluation - is also thoroughly explored. The author adds a preliminary step - purpose - creating the public relations acronym - PR-pie.
Practitioners should enjoy reading about the MAC Triad - Plus (P and T = Purpose and Timing), and other popular two-way communication models. Litwin thoroughly explains them through theory and practice. He demonstrates how mastering the models increases the practitioner's chances of reaching a plan's goal through objectives, strategies, tactics and tools.
I've already made good use of the CD Rom, which demonstrates how to write and produce audio and video public services announcements and video news releases. It also contains some terrific PowerPoints. I find the hints invaluable.
I view The Playbook as an investment in my future. I keep it in my laptop bag. They go where I go.