Promotion Books

Thank you for sending that so quick. Its always exciting to anticipate a fresh package.

Have not read it yet.....is this the Vima Barr from Chicago

How can the job of promoting a church be done properly and effectively? Too often, great churches are planted, but are 'hidden' because no one knows about them. This book is helpful for outreach committees, new pastors, church planters.

It is useful, as well, to churches which have existed for a long time, but need to 'replant', to reapproach their ministry as if they were just starting.

Among the toughest aspects of church planting or church development can be promotions. It brings out complex ethical questions and practical process issues. Kiser explains how and why for most things you might be wondering about.

His expertise on the subject includes having taught at the Wheaton College Graduate School and Moody Bible Institute Graduate School, and with clarity, brings to the reader useful strategies not found in other church promotion books.

Learn how...

to be aggressive ... remember who your competition is ... remember what your goals are and remain focused

to create plans which make sense and are within your budget.

to use TV, radio, and newspapers' access to the people who are presently not attending any church

to think like an editor, therefore improving the odds your church and various events will be published

to use church newsletters as a tool to communicate and not merely an obligatory publication

to think like a designer ... why should your materials look good and how you can get them there.

This book might be tough to find, but worth it.

I fully recommend this book. ...

Nunca pensé que la tecnología del cerebro estuviera ya tan avanzada. Ahora creo que de hecho nos estamos aproximando a un cambio tecnológico sin precedentes. Creo que el proyecto Eutopia de la novela Psi-Code debería volverse realidad. El crimen desaparecería en verdad, por medio de una modificación cerebral. La tecnología para lograrlo ya está aquí, como lo dice Psi-Code. Ahora todo depende de la voluntad de la gente. Una novela sumamente divertida.

From: British Medical Journal October 2007

"He takes up some of the hottest issues in contemporary tobacco control worldwide and shows us their ethical, political, and policy complexities. Chapman's chapter on harm reduction and product regulation is one of the most nuanced pieces I've ever read on this contentious topic, which threatens to seriously divide the tobacco control movement.

Situating the issue within the history of industry product engineering, he reminds readers of the "lights" debacle, from which tobacco control advocates still have much to learn. The tobacco industry developed so called light cigarettes that delivered less tar and nicotine, as measured by machine. However, it was determined only much later (after millions of smokers switched to lights, thinking they would be safer) that lights were no safer at all, because people covered the specially engineered ventilation holes that allowed the lower levels measured by machine, and they "compensated" by smoking more and more deeply--facts that the industry knew all along. Given the recent interest by major multinational companies in acquiring manufacturers of smokeless tobacco products, Chapman argues for a strong regulatory regime. Under such a regime the amounts of specific, known harmful constituents in all tobacco products would be reduced and product distribution would be curtailed, but he warns that such tinkering should not divert tobacco control from its primary focus.

Chapman's book is serious scholarship, but don't mistake it for some spiritless tome that only academics will want to slog through. Anyone remotely interested in public health advocacy, ethics, and policy--not only related to tobacco--will find it a rewarding read. Chapman blends history, policy, ethics, and advocacy in a witty, engaging, and accessible way. Discussing Australia's laws on smoke-free areas, for example, he observes: "For a time in Australia, you could not smoke within two metres of a bar, this being deemed sensible to protect bar staff from harm. But at 2.01 metres, the idea was that they can breathe easy. There was the small problem that everyone forgot to tell the smoke it had to keep back. Anyone with an IQ a point higher than it takes to grunt understood that something was very wrong here."

Chapman sees informed advocacy as part and parcel of public health, and the second half of the book is an A to Z of advocacy, focusing on tobacco but packed with useful gems for advocates in any area of health and drawn from his own long experience with advocacy at many levels. Perhaps it's not quite the Sistine Chapel ceiling, but Chapman--who began his artistic career as an advocate defacing cigarette billboards with witty counter-phrases--knows how to think strategically about the best ways to move from symbolic gestures to genuine policy change. This book should stimulate many productive actions towards ending the holocaust."
Professor Ruth Malone, University of California, San Francisco

"For any small business owner looking to promote like crazy, but without spending like an idiot, this useful, useful, useful, useful book is a revelation... and the key to Aladdin's cave!

"This book is every media advertising sales manager's worst nightmare come true. That alone makes it one of the best investments you'll ever make. But get in quick, before Rupert Murdoch buys The Oasis Press and buries it!"

John Counsel
Friday 28 May 1999

I actually asked if I could review this book. Let me tell you why.

I've spent more than twenty-five years in marketing and advertising, on ALL sides of the fence. I've held marketing and advertising management positions with large companies (and small), I've worked in large and small ad agencies as a copywriter, art director and creative director (as well as owning my own agency), and I've worked in the media, both as a publisher and as a seller of advertising. So I know the game well.

I've had some solid successes. And I built a formidable reputation for working with tight budgets. In one memorable case, as Marketing and Advertising Manager for an automotive group back in 1980, I managed to slash the annual advertising budget by an incredible 72% - at the same time as we trebled enquiry and doubled sales.

I did it by doing exactly the kinds of things you'll discover in this street-smart, eye-opening, thoroughly practical book.

So when I read about it in the media release I received from The Oasis Press, I just had to check it out, because it sounded like just the kind of book we like to recommend to our small business visitors at The Profit Clinic.

I wasn't disappointed. Nor will you be. The title sums it up perfectly.

Stephanie Seacord will no doubt be burned in effigy, and Stephanie Seacord dolls skewered with pins, in media sales offices all across the country. Media barons will be tempted to acquire The Oasis Press just to bury this extraordinarily useful and easy-to-read book.

Why?

Because small business advertisers everywhere - at least those smart enough to buy, read and apply the information in this book - are suddenly going to stop squandering their hard-earned dollars on expensive, ineffectual ads and start cranking up highly-effective, low-or-no-cost marketing campaigns using public relations as the vehicle.

If you can't save at least 50 to 100 times the cost of this book, using the ideas and techniques it contains, in the next twelve months, you're just not trying. In fact, I'm convinced, by my own experience of using this approach, and by the solid nature of the information it contains, that any small business owner can make at least one thousand times the cover price by studying and applying its teachings.

This could deliver a 180 degree turnaround for canny small business advertisers. The unhappy truth is that most small business advertising is really just overpriced, ineffectual, unintentional public relations... flag-waving and chest beating that's poorly done and has little or no strategy driving it. It rarely works.

Stephanie Seacord knows all the lurks and perks that make PR, when it's used intelligently as a marketing tool, many times more effective than advertising - and at a fraction of the cost.

Take it from one who rarely spends a cent on ads, yet has built global credibility and awareness for his own business using these same tricks of the trade... this stuff works. It's powerful. And nobody understands or writes about it better than this savvy, talented professional with 25 years experience of successful, hands-on public relations marketing (that's Stephanie Seacord I'm talking about, not me - even though our experience has been so similar over the same period).

About the book

There are ten chapters, plus three appendices which feature practical examples of PR manuals and plans.

Seacord begins with the Big Picture and its critical importance, then moves to the specific. But even when she's getting down to the nitty-gritty details of day-to-day procedures, checklists and real-life examples, she never loses sight of the strategic basis for everything - which most books I see on marketing, advertising, sales and PR seem to fall down on badly.

The book is comprehensive and imaginative in its scope, and detailed enough to be thoroughly useful, while at the same time easy-to-read, understand and implement. Useful (proven!) sample forms and checklists add to its practicality.

The Table of Contents gives an excellent overview of the topics covered. They include a punchy orientation to begin, followed by chapters on Company Brochures, Customer Databases and Permission Marketing, Newsletters (print and e-mail), Press Releases and Press Kits, Media Relations, Sponsorships, Special Events, Trade and Consumer Shows, plus a final chapter on making a splash, with professionalism at every turn.

Sure, most books on PR will cover similar themes. But not with the marketing savvy of this one. This is the unfair competitive advantage you've been looking for. Like they say... age (experience!) and cunning will always outperform youth (inexperience) and innocence. This book is living testimony to that truism.

The sheer practicality of the book - chock-full of ideas, too - is matched well by the way that Seacord balances "how to" with "why to."

Small business is all about being in control of processes in order to produce predictable, desirable results. If you don't know WHY you're doing things, you can never be truly in control of the process.

This book will help you claw back control of a vital area of your day-to-day business operation... one that goes right to the heart of your overall profitability.

I recommend this book to every serious small business marketer, anywhere. It will make a major difference to your results -- provided, always, that you read and apply it. The way media operates is universal. The book is relevant in virtually any country with freedom of the press and a free enterprise economy.

A first class achievement for Stephanie Seacord, and another must-have small business resource from The Oasis Press.

Every small business could use publicity that brings in customers, and pays back the time that it takes to get the publicity. Small businesses don't have the resources to hire this work done, nor can they afford the time to do a lot of self-learning. This practical guide should be effective in helping any small business to a good payoff in publicity.

The book focuses on the basics: developing a promotional plan; implementing the plan to get the publicity; and doing the interviews and other publicity activities. Topics covered include writing press releases, media advisories, press kits, cover letters to the media, fact sheets, public service announcements, getting magazine placements, follow-up calls to the media, handling TV and radio interviews, and special events.

The book has several strengths that make it a good resource. First, there are self-assessment tools here to help you understand what you are capable of doing for yourself. Second, there are examples of how to do each step of the publicity process so you have something to use as a guide. Third, there is an excellent list of suggested reading to get you more detailed information to expand your thinking after you have mastered the basics. Fourth, I found resources cited here that I had never heard of before despite having done a lot of self-publicity over the years. I'm sure this will save me lots of time on my next book tour!

The author also indicates that the book is good for business managers, students taking public relations classes, and those managing communications for nonprofits. While that is true, I think that these audiences would find the book to be a little off target. So I would rate it as 3 stars because it is too simple for a larger business, 4 stars for a student as being a bit too limited, and as 3 stars for a nonprofit (not developing enough about the special issues of nonprofits).

Good luck in overcoming the communications stalls that keep people from becoming customers of your enterprise!

As a word of advice, I suggest you spend a fair amount of time thinking up what is unique about your small business that would make it newsworthy. That may mean actually changing your business. That could be the best payoff you could get from seeking publicity.

Donald Mitchell

Coauthor of The Irresistible Growth Enterprise (available in August 2000) and The 2,000 Percent Solution

(donmitch@fastforward400.com)

This book is a guide for supervisors and managers who want to get promoted. There are 17 tips to get ahead that came about by the author's research; 80 seminars, 1,700 hours of training, traveling 160,000 miles to evaluate 140 consultants and 1,400 managers and front-line supervisors.

From appetizer through dessert, here are fabulous recipes designed to get you out of the kitchen in record time. from Variety cookbooks.

At last you can make all those gourmet dishes you've always dreamed of - beef stroganoff, chicken cacciatore, apple strudel and many, many more. and all of them can be made in less time than it takes to make an ordinary meal. In this exciting collection of time-saving, work -saving recipes, preparation time has been cut to a bare minimum, but without cutting down on good taste. So try cooking the quick and easy way. And start thinking up ways to spend your spare time.


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Media historians have assumed that advertising existed to incite and direct consumer desire for products. Kathy Newman instead shows how commercials inspired listeners to use their consumer power to shape radio programming.

While the first part focuses on theories and methods of audience research and consumer activism, the final three chapters closely examine both organized consumer protest and more personal interactions between individual listeners and radio producers. These stories will particularly appeal to readers because Newman tells them in part from the point of view of lay Americans, relying on fan letters and newspaper reports of listener demands.