Promotion Books

I found the workbook format extremely valuable in conceptualizing a personal marketing plan for my practice. I've recommended it to many colleagues.

Stan Rapp and Thomas L Collins are the co-founders of Rapp & Collins, one of the top three direct-response advertising agency networks in the world, with total revenues in excess of $150 million and offices around the globe.

"Brilliant. Reads almost like a novel. Should become a classic in marketing." - Clay S Timon, VP and Director Advertising Worldwide, Colgate-Palmolive

"The cornerstone for...successful marketing through the year 2000." - William H Williams, Senior VP Marketing, Neiman-Marcus

"One of the best business books of the year." - Library Journal

"A Major Contribution...Takes Up Where 'In Search Of Excellence' Left Off" - Peter Spengler, VP, Advertising Services, Bristol-Myers Company

"An informative, wise, authoritative book packed with dozens of examples. Powerful enough to get general, 'image' and 'creative' advertisers to think about making their marketing efforts more accountable, more measurable, and more productive." - Business Marketing

"What a visionary book! Will soon be a subject of boardroom discussions." - Bob Stone, Chairman Emeritus, Stone & Miller, a Young & Rubican Company

"Stan Rapp and Tom Collins have given the marketing community the closest thing to a sure-fire recipe for success in their book. The 'smart' marketers will read and use it to guide them into the 90's and beyond." - R Jay Uhlmansiek, Director of Advertising Services, The Drackett Company

"A no-nonsense guide for the CEO. Fresh thinking and advice that can make a real difference in the way you run your business." - Inc. Magazine

Some companies have prospered by adapting to the new environment in marketing. Others have run into disaster by sticking with the tried-but-no-longer-true methods. MaxiMarketing, already acclaimed as the essential guide to the new age of enterprise, shows innovative companies how to:

* reach the contemporary consumer with the most punch at the least cost

* utilize the full power of the computer

* maximize the selling potential of different forms of media

* merge mass appeal with accurate targeting

* build customer loyalty and cross-sell products

* learn from the outstanding successes and devastating failures of leading companies

* and much, much more

This is a distillation of Larry Green's ideas on evaluation of health promotion programs. It is a must read for professionals in this area. Whenever i talk to someone who is confused about selection of evaluation strategies, I discover they have not read this book. This book will change your picture of health promotion evaluation.

Is an excellent book for marketing students,

I found this book to be very well written and full of practical advice. I would recommend it to anyone trying to get ahead and get their name "out there" without going the traditional routes. One of the better pieces written on this subject.

An excellent example of brand building. The 100 years of Binbendum expose you to the primitive form of advertising and its development.

I have bought many text book the past 2 years and this is the first one that I really feel compelled to review a text book. You can really learn a lot of things from it.

The step by step sections are taking you through the Microsoft Office programs such as Word Excel Access and PowerPoint. The ones that have written this book must be the ones that have designed "Office" because they describe exactly what you are about to see on the screen. If you buy the book used and the cd-rom is not included, you are in for a raw deal because you will not be able to do the step by step and the projects at the end of each chapter.

Just get this book and spend a few minutes everyday with it. You will save many hours as you use the "Office" programs.

Not since Guerrilla Marketing was introduced has a book stood out so much. Mind Capture will do just that and teach you how to do the same. I've already implemented some of the concepts which has help grow Morgan James Publishing over the last few months.

Pamphlet-type books usually aren't featured here, but many a teacher and parent will want to use More Keep Em Reading Bulletin Boards as an ideal reference for year-round designs for the library and classroom. These easily-used reading-promotional bulletin board designs are packed with fine theme ideas and over a hundred patterns which can be custom mixed to match one's needs.

I AM A CORRECTIONAL OFFICER IN GRAFTON COUNTY AND WOULD LIKE TO REVEIW THIS BOOK