Promotion Books

Great reference for building market models. A lot of good examples. Real world case studies. Easy to understand math formulas. Technical - but good!

This is an excellent book for getting a grip on quantitative market segmentation methods. It is a bit murky in places, but definately is one of the more advanced books on the subject.

I recommend it, but with reservation for those who are not up to speed in statistical analysis.

no marketing plan, promotional plan should be developed prior to referencing this book. Well, it could be done, but at alot of extra work.

This book was the guide for one of the courses of the Master of Estrategic Marketing Managament. I recomended this book.

I bought this book for my college course and loved it! It is very readable and sparked my interest in the subject matter.

I recently purchased this book and have found it to be extremely helpful in understanding the intersection of marketing and the Internet. I am a computer engineer trying to better comprehend the world of business. This book provides both theoretical and practical insights that have been extremely useful. The book is very well written in a style that is accessible to an outsider, yet covers the topics in significant depth.

The Marketing Book is now one of the leading texts and references used by students all over the world. Covering key contemporary issues in marketing, it gives the best overview currently available on marketing.

Edited by Michael Baker, Professor of Marketing at the University of Strathclyde Business School and the UK's most important and influential marketing thinker, this rigorously revised, updated and substantially extended fourth edition now contains articles on Marketing and the Internet, Social Marketing, Marketing of Services and other issues. All the original chapters have been reworked and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice.

The book's 30 chapters highlight the quality, breadth and depth of the ideas from the best minds in modern marketing education. Professor Michael Baker, and with specially commissioned contributions from top UK marketing educators and writers, sets out the scope and nature of contemporary marketing, its managerial application and its contribution to corporate success. Its list of contributors constitutes a virtual who's who of UK marketing experts today.

The Marketing Book is an indispensable reference work and textbook for students and practitioners, all over the world. This textbook is essential reading for those students taking the Chartered Institute of Marketing's Certificate and Diploma examinations, as well as business studies, management, marketing, MBA, DMS, and BTEC Higher National courses. Being an invaluable resource to practitioners-especially those taking executive courses in marketing or pursuing Continuous Professional Development-it deserves to be on the desk of anyone who aspires to be a marketing manager, and certainly on the bookshelves of anyone who is practising a significant marketing role in their organisation.

The author of over 30 books on marketing, Professor Baker is also President of the Academy of Marketing, Dean of the Chartered Institute of Marketing's Academic Senate and founding Editor of the Journal of Marketing Management.

can u send me the first seven chapters of this book , plz tell me how many chapters in this book .

This is a must-read book for all marketing professionals and students. It brings the finest articles ever published by great authors like Theodore Levitt and Philip Kotler. Inludes the all-time classic "Marketing Myopia ".

An excellent informative resource, Chris Fill's 'Marketing Communications' is a comprehensive yet easily readable text the content of which is suitable for both marketing student and practitioner. Now in its third edition, it has improved yet again in both structure and content with rearrangement of chapters into a more logical order and with updated content.
The text has detailed content but succeeds in achieving a theoretical authority which is translated into strategic approaches and practical application, and supported with clearly related examples and mini-case studies. The marketing communications mix and related issues are covered with focus on the individual marketing communications elements and on the critical activity of planning and managing their integration. For students of studying for marketing examinations in higher education and professional Chartered Institute of Marketing (CIM) / American Marketing Association (AMA) level, this is an essential study text.

For business and marketing practioners requiring a marketing communications reference text this is a valuable resource. Those who do or wish to work in specific marketing communications fields such as advertising or promotion with find this a good background springboard to more specialised reading. Overall a highly recommeded text for students, professionals and business people in marketing and/or business. When its time is due, the fourth edition will be equally welcomed. An excellent marketing text and clearly a market leader.