Promotion Books

Describes special forest products that represent opportunities for rural entrepreneurs to supplement their incomes. Includes: aromatics, berries & wild fruits, cones & seeds, forest botanicals, honey, mushrooms, nuts, syrup, & weaving & dying materials. Each chapter describes market & competition considerations, distribution & packaging, equipment needs, & resource conservation considerations, & also presents a profile of a rural business marketing the products. Products suitable for small or part-time operators are described. 50 photos

I have read this book because of my interest in the development of industry in the Gulf and particularly the UAE. The book starts with an historical review of the development of industry since the pre-oil era, and the review is concise but quite comprehensive. The book then discusses the population aspect of the UAE and its impact on economic development and it is obvious that the writer has an indepth understanding of the economic and social dimensions of the country. The following chapters are fascinating in that they give first hand experience of the problems that were faced in industrializing the country, and the author relies on his first hand local experience to propose various strategies in which the country can develop its industry successfully.

The author doesn't pull any punches. From telling you to throw out the new products list, to celebrating failures, to laying innovation responsibility in the lap of the CEO, he gets right to the point about what has to happen for innovation to suceed and thrive in any company. Great organization, step by step here is what you have to do, emphasis on quantifying results and great analogies makes this book valuable and easy to read. More importantly, you can use it to get innovation started today. Page after page gives the reader insights into "so that's why innovation is not working in my company". Finally, focus on long term senior management leadership and risk taking for sucessful innovation shows that the author writes from hard won experience. Sucessful innovation is an increasing part of every company's future and this book belongs in your toolkit.

The following are testimonials written by former clients:

"One of the best business decisions I ever made was letting Jeff Hauser design my Yellow Pages ad programs. The results were far more profitable than anything I had done before. I highly recommend that you trust his judgment. I do."

- Bob Cunningham, owner of "Exercise Equipment of Arizona" in Phoenix and Scottsdale

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"Jeff was my directory rep for fifteen years and handled my large and expansive program. I recommend him as an expert consultant & honest colleague."

- Pat Mulqueen, owner of "Singer Sales
Centers"

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"My wife and I started up our A/C & appliance service company over 20 years ago with one truck, and two phones. Jeff Hauser was our first yellow page rep. We planned out our first advertising strategy with him in 1986. Over that time, our company expanded into two states. Jeff helped us keep our yellow page advertising up to date and on the
cutting edge. With his experience and insight of the Yellow Page business, you can take any advice Jeff offers, to the bank."

-Larry Calloway, owner of "Valley Services" an a/c & appliance repair firm in Mesa, AZ

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"I had several YP reps before Jeff and my ad was just okay. When Jeff took over my account he took it to another level. Jeff took a personal interest in designing & creating my ad to make it the most distinguished and interesting in the book. After 18 years using the same one, I still get compliments. "

Carol Hall, owner of "The Flower Shoppe" Tempe, AZ

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"Jeff Hauser's decades of experience and artistic abilities helped our insurance company substantially increase sales and net profits.
The number of phone call's from our yellow page advertising rose more than 100% and our return on investment increased 200%. Jeff helped our company capture our "target market" customers while keeping our advertising costs to a small percentage of our total sales.

- Dominic Gervasi, owner of "Insurance Referral Service," Tempe, AZ

In Integrated Account Management, Mark Peck provides a complete guide to installation of a highly profitable system for building customer relationships in a business to business environment. IAM has been used by: - An automotive aftermarket business to turn an $8 million loss into a $400,000 profit in one year - A technology company to create a new sales channel with a 4-1 return on operating expenses - A high-tech company to generate a doubling of sales in one year with no increase in the size of the sales force. Mark Peck is Executive Vice President of Hunter Business Direct. Drawing on experience from such clients as Monsanto, BellSouth, Hewlett Packard, AMOCO and Shell Oil, Peck defines and explains what IAM is and how it can be installed and measured.

Integrated account measurement allows each account manager to manage relationships with customers in ways that are cost effective and profitable. IAM is proactive: it is not a system that waits for the customer to call you. IAM involves high levels of productivity through careful planning of customer contacts. IAM treats account managers as if they were small business owners. They: - Own the relationships with their customers - Plan their customer contacts - Segment their customers by profitability and risk of defection - Work to understand their customer's needs - Use a customer database as a primary customer knowledge tool - Invest in customers based on their worth - Sell by not selling - Let the customer decide the contact medium that they prefer

This book is an essential tool for companies that want to set up an organized system to maximize sales and profits in the most cost effective way, that will guarantee long term customer retention. Review by Arthur Hughes, Executive VIce President of ACS, Inc. He is the author of The Complete Database Marketer (McGraw Hill 1996) and Strategic Database Marketing (McGraw Hill 1994). You may reach Arthur at DBMarkets@aol.com.

Philip Kotler kindly said 'Martin Williams offers an exciting and practical picture of the new roads that companies must take to maximise the impact of their marketing expenditures'

Health promotion programs have shown to be more effective when based on theory and empirical evidence. It therefore seems that the application of theory is essential when developing an intervention. However, many program developers have difficulties with applying theory and empirical research rightfully, if trying to apply them at all.

The book `Intervention Mapping' tries to fill the gap between theory and practice in intervention development. The book describes a series of steps, each step having a clear end product and several tasks to get there. The content of the steps is in itself not new, but the systematic way in which the steps are presented is. The use of the essential health educator tools are systematically applied in each step: literature review; the application of psychosocial and behavioral theories, and; conducting additional qualitative and quantitative research.

The steps of Intervention Mapping are gone through in an iterative manner. When questions in one step cannot be answered, one should go back to see if points in an earlier step have been missed.

The book does not only describe the steps that have to be followed in order to get a thoroughly planned intervention, but also gives a good review of current theories that can be applied when analyzing the health problem and when developing the program. Also the book contains four very interesting and helpful chapters in which the application of Intervention Mapping is demonstrated for diverse health problems (AIDS, asthma, alcohol abuse and smoking).

The book Intervention Mapping is a valuable gain for developing health promotion programs, implementing programs and evaluating programs. The protocol takes into account the practical situation in which the program has to be used, and aims to involve program users as early as possible within the development process.

In all, Intervention Mapping is a very useful tool for both researchers and practicians. In doing so, Intervention Mapping is a successful attempt in closing the gap between science and the practical field.

This is a fantastic book. I was very pleased with the condition and shipping process.

An introductory text that covers all parts of marketing mix. Plenty of real examples that illustrate text. I like it even more than Kotlers Marketing. You will definitely like it.

"Accidental Bodyguard", the original novel contained in KEEPING WATCH (along with a reissue of a Gayle Wilson classic), won the National Readers' Choice Award for Best Romantic Suspense novel of 2003. The NRCA is sponsored by the Oklahoma City Romance Writers of America chapter, and is judged by readers from all 50 states. (posted by author)