Promotion Books

This book has so many ideas I have never thought of. As a new book publisher I need all the help I can get and Carolyn's book has been a great help. I would recomend it to anyone that is promoting their own book. All authors should add this to their library.

Table of Contents: 1. The three types of garlic products. 2. Cardiovascular risk reduction. 2.1 Blood lipid lowering. 2.2 Anti-clotting. 3. Tumors and cancers. 4. Free radicals, oxidation and radiation protection. 5. Immune modulation. 6. Anti-virus properties. 7. Protection against pollution. 8. Anti-inflammatory properties. 9. Pharmacology. 10. Safety, efficacy and claims. 11. Use of garlic in traditional medicine. 12. How to take garlic. 13. Some myths about garlic. 14. Conclusions. About the Author: Dr. Robert I-San Lin studied biophysics and nuclear medicine at the University of California, Los Angeles (UCLA) and earned a Ph.D. degree. He then continued with post-doctoral training at the California Institute of Technology. Dr. Lin is a life member of the New York Academy of Sciences, Sigma Xi/The Science Research Society (an honor society of American scientists), and The Nutrition Society (Taiwan). He is also a member of The American College of Nutrition, The American Chemical Society, American College of Sports Medicine, American Society of Hospital Pharmacists, and several other professional associations. Dr. Lin is well versed in both modern clinical sciences and traditional Chinese herbal medicine. His expertise in Chinese herbal medicine is a result of his family's heritage and his decades of research and clinical practice. Well respected in these fields, Dr. Lin has lectured at leading universities, and at many professional conventions, including The 7th World Congress of Food Science and Technology (on Lipid Nutrition & Cardiovascular Diseases).

OK, this book can be hard to find. But it is THE essential source at the foundation of how to interpret visual images, especially as they depict gender roles. It takes a lot of studying to learn to "see" -- to see the patterns of symbolism in ads, for example. Recent books tend to rush this process or to be satisfied with only the most obvious, superficial layer of symbolism. I recommend taking the time to see more perceptively -- and Goffman is a great place to start.

This is the best book I have ever read on this subject. It is simple, practical, systematic and when you have finished it, you feel that you have acquired some more sound knowledge.

If you dream of getting publicity for your business, you organization, or yourself, you need this book. Step-by-step instructions illustrate just what it takes to attract media attention to any enterprise. The authors, both award-winning journalists, show how to make the most of every opportunity for free coverage in the print and broadcast media, and how to handle the resulting interviews with ease.

Regardless of your budget or your background, with this book you can learn how to sparkle in the media spotlight. Aimed specifically at individuals and organizations whose ambitions are bigger than their bankrolls, Getting Publicity emphasizes low-cost, do-it-yourself promotional strategies. Filled with inexpensive and practical tips for capitalizing on the power of publicity, this comprehensive guide includes suggestions on everything from preparing press kits to appearing on television. In addition, several advanced publicity skills are simplified, including how to become a sought-after speaker, when to hold a news conference, and why it's important to maintain positive media relationships.

Among the many topics presented, you will learn:

* How to prepare your publicity materials for maximum impact

* Which types of activities attract the most attention

* Who to contact at the media

* Where to find opportunities for free media coverage

* What you can do to pyramid upon previous publicity

* How to look and sound your best in interview situations

* Why you need a permanent publicity plan

At the time of publication:

Tana fletcher is an editor,lecturer and writer with more than one thousand published articles to her credit. In addition to conducting workshops on "getting publicity", she is the author of several newspaper and magazine columns covering a variety of subjects including real estate, small business, and household management.

Julia Rockler is a television journalist who has been a reporter and news anchor across North America - from Anchorage, Alaska to Washington D.C. She was awarded a William Benton Fellowship in broadcast journalism at the University of Chicago and currently operates The Washington Bureau, a television news service in Washington D.c.

I'm a publcist for a growing group of genre and literary authors who want me to help them publicize their books. GETTING PUBLICITY by Tana Fletcher and Julia Rockler has been of enormous help in my work, allowing me to customize PR campaigns in creative, yet afforable, economic ways. The book is extremely well organized, as well as having well thought out examples and guidelines that can contrribute toward the effective marketing of an individual person's book, or even a for-profit business or non-profit organization. I've also used the book as a recommended teaching tool in a course called "Getting Publicity for Writers and Others." I look forward to buying the 3rd edition as soon as it comes out!

"The difference between winners and losers is the way they respond to failure," Dr. Robert A. Schuller tells us. He sounds just like his dad! That's a very good thing. He learned well and passes that knowledge on to us fellow learners. This book is full of insight from Scripture and how it has applied in his ministry at Rancho capistrano and the Crystal Cathedral. We're reminded of the importance of looking back on previous victories God has given us when the difficulties seem to go on nonstop.

The section on persistent prayer is so vital in this process of overcoming challenges. Focus is significant in the matter too. What you magnify in your mind increases in size. He writes, "glance at your problems...gaze at Jesus Christ." Speaking of focus and tapping into God's wisdom, consider this powerful lifechanging thought, "Ask God to show you His vision for your life. Then see yourself as He sees you."

This book is highly recommnded because it teaches timeless principles that lead to real success. Success can be thought of as asking God why He created you and fulfilling His purposes for your life.

This is awesome. I learned so much. Worth ten time more easily. Buy it NOW!! Don't wait!! Buy multiple copies for friends and family as well. Charge it to your high interest credit card for best value. Get a loan on your mortgage. This is sure to go up in value. You will not regret it.

This is a excellant book, it is currently being used by the U.S Army as a study guide for advancement to the higher ranks. (E-5/E-6 Boards.) I would recommend it to any person wanting to excell in your military board performances. SGT G.

This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.