Promotion Books

AS the intro says, most people who write books on advertising are either out of the business or not exactly top of their craft.

This book brings together leading names such as Steve Henry and Jim Kelly who share their thoughts on various industry trends.

Jim Kelly's guide to surviving a pitch alone is worth the price.

I have four kids and have had each of them listen to the audio book and follow along in the printed version. Each of my children have talked to me about how the book helped them with their goals. I believe every school in the country should make "Exercising Your Imagination" required reading.

new exhibition books and the new researchs

This is a book that shows a lot of examples of design around the world. It explains every single project with pictures, poetry and numbers; but the thing is that it doesn't show any especific explication, it tries to leave everything clear by showing pictures of projects in architecture, desing, technology, etc.

I hate to read, but this book has captivated me. Couldn't put it down for two straight days! I don't know where this guy came from, but holy moly, he is a marketing genius. I have fine-tuned my Internet and radio marketing and probably saved THOUSANDS of dollars thanks to the information in this book. I just hope my competition doesn't get their hands on this anytime soon. THANK YOU!!!

There are very few books in the field of communications that bridge the gap between marketing theory and the realities of creative development. This is one of the few, and it is John Philip Jones' best book yet.

The author has the advantage of having worked in the industry, on both sides of the Atlantic, plus he has the inclinations of an academic so he digs deeply into the theory of consumer behavior and markets. He challenges much of the established dogma of the industry and does so concisely and convincingly.

I have a couple of niggles. One is that the author sees advertising as being the way to build a brand image whereas promotions is synonymous with discounting, which of course erodes brand value. This is a simplistic perspective that was advanced by ad agencies in the 1970s and 80s. Promotions if well-conceived are invaluable at generating trial and can build brand image. (Early marketers like Claude Hopkins never recognized a distinction between advertising and promotion).

The second niggle is with the discussion of creative research. This subject is a minefield because most testing of creative is done clumsily. The testing methodology that Jones claims to work needs to be explained more completely and the evidence for it being effective should be laid out.

Jones is a leading thinker in the field and this book is his best - so if you want to make your advertising work harder - you should get it.

Excellent book, bought on the website though - www.nickjag.com/ - not the kindle version. It really does have some great techniques and ideas I would have never thought about or found for that matter. I use the facebook bot foxadder (FoxAdder.com) to help me promote bands and my t-shirt company. I found this book to be a great addition to my marketing tools for facebook. I actually feel like a facebook professional now! When you combine this book with the author's marketing forums, the author does a good job of keeping everyone on top of things

This book and the accompanying cd provide the basis for completing a successful fire department promotion oral assessment board. As a career fire officer hopeful, this manual has given me the insight I have been after to give me an edge on the competition. Mr. Mittendorf goes beyond the known interview guidelines into fine points that he as a fire officer looked for when he was on the evaluation side of the table. I highly recommend this manual to any fire officer hopeful.

Fast & Furious Book Promotion

I have been wading into the treacherous waters of book marketing, particularly using the internet. The more information I gathered, the more hopelessly I felt lost. Phil suggests how to develop goals, a target audience, strategy and tactics and helped me tie them all together in a coordinated marketing plan for my books. However he is not dogmatic and fully allows for individual styles. It is not a book of formulas. The information is equally useful for self published and traditionally published books since the main responsibility for promotion ultimately rests with the author. I breathed a sigh of relief and immediately started on what I expect to be a very productive foray into the wilds of internet marketing.

Is it possible that each individual's birth holds the keys to unlock his or her future? Can we use life's negative aspects to get into contact with the boundless potential within us? Can conquering the fear of death bring about self-realization and a rebirt of human vitality?

Dr. Bengt Stern answers each of these questions instantly with a confident and resounding "Yes, Absolutely yes!", and so do the thousands of patients he has treated over the years at his famed Mullingstorp Institute located in the beautiful Vikbolandet Archipelago in Sweden.

In today's world of machines and measuring devices, it is refreshing to hear a renowned professional explain, in simple terms, how we can enrich our lives by confronting previously hidden aspects of ourselves.

Going far beyond today's shallow "psycho-babble," Dr. Stern illuminates those unseen aspects of our being that unconsciously steer our lives. Never satisfied with the mere treatment of individuals or symptoms, Dr. Stern presents his proven, practical, existential solutions to the broad vista's of societies ills: incurable diseases, rampant crime, societal conflict and relationship failures! Bengt Stern presents positive proof that every obstacle actually foreshadows spiritual growth. In Feeling Bad Is a Good Start we finally hear from a real doctor who cares enough to boldly declare the truth he has discovered through his own real and personal struggles!
--- from book's back cover