Promotion Books

Any fan who wants this book, Davy is selling it on his website for only $25 new.
$90?????? crazy.

Kenneth Shadlen has produced a compelling, timely, thoughtful, innovative, and well-written book which is sure to secure a place as a "classic" in the literature on comparative politics. Far too little attention is paid to small industry, especially its role in political participation. While various classes of enterprise may indeed benefit from market liberalization, concurrent developments in the sphere of democratic governance in society can produce negative effects. This meticulously researched volume is must reading for students, professors, researchers, and policy analysts and an indispensable addition to university libraries. I eagerly await Shadlen's next opus.

The book is devoted to the design aspect of Advertsing.

A very informative book, which contains sections on layout, art, production, broadcast advertising, et cetera.

One of the first advertising books I ever read and I still return to it from time to time.

Great boook, if you want to know how to make ads, you must have this book!

After Destination Branding was first released it quickly became the branding bible for destination marketers and academics alike. Contributions by some of the world's leading destination branding experts such as Philip Kotler, Simon Anholt and Wally Olins have provided the second edition with some of the best in contemporary thinking on the subject. This edition introduced a number of new case studies that reflect the challenges of branding places in a variety of different market situations and lifecycle stages. I particularly enjoyed the inclusion of Shanghai which is destined to be one of the great destination brands of the 21st century.
Bill Baker - Author of Destination Branding for Small Cities

This book has been replaced by Dictionary of Health Promotion and Education: Terms and Concepts, 2nd Edition, ISBN 0787969192. This new edition from Jossey-Bass will be available July 9, 2004 through this web site.

Definitely it is a must read for all the bussines people. Jack Trout is the best

I never would have thought that an informative book about direct mail could also be so much FUN to read - that is until I read Gil Effron's Direct Mail Success. He presents the facts in such a pure way that I find myself referring to it over and over. Whether you are new to the direct mail business, or you are a veteran, this is the only book that you need - Gil's ideas simply make sense.

At last! A practical guide to put anyone on the road to 'free' publicity.

The grass-roots approach cuts through the mysterious air (ie: 'the crap') often hanging round PR and publicity issues and beloved by practitioners desperate to play their cards close to their chest.

Penny's advice is simple, easy to follow and should guarantee results. It won't turn everybody into PR professionals as there's a bit more too it than securing media coverage, but then, that's not the aim of the book.

As well as the sound 'can't go wrong' advice, there's templates and examples that lead readers through the process of putting together news releases etc.

Altogether a brilliant guide that brings the seemingly impossible task of generating publicity well within reach of any small business or enthusiastic individual. Brilliant. And not before time.

This book provides detailed how-to information on advertising using the following media: print (newspapers, magazines, brochures, outdoor), radio, television, direct mail, as well as gaining free publicity and creating your own look for your letterhead, business cards, etc. Every chapter includes all you need to know, with precise instructions, examples, and templates for planning (scheduling, budgeting, determining the best medium to achieve your goals). It also includes chapters on planning your advertising program. If you want to take advantage of advertising to increase the sales of your business, this is the book you need