Promotion Books

Next to a dictionary (or "spellcheck") and a thesaurus, this handy tool belongs on every communicator's desk (or laptop!). Whatever your skill level - experienced wordsmith, advertising maven or best-selling-novelist-wannabe - this book is terrific! Whether you just need to jump-start the creative process, or suffer from the dreaded "writer's block," ClipWords literally puts words into action. The dictionary-like organization of the book is a real plus. The first ClipWord phrase in the "Communications" category is "A failure to communicate...no more!" And that's the best way to describe the value of this book. (Reviewed by Marion E. Gold, award-winning author of "The Personal Publicity Planner: A Guide to Marketing YOU" and "Top Cops: Profiles of Women in Command)

Kevorkian adeptly and adroitly makes a compelling case for the synergistic relationship between perceptions of race and technological savvy. "Color Monitors" provides an accesible opening to the complexity of Kevorkian's body of work.

Donna Ogle's COMING TOGETHER AS READERS: BUILDING LITERACY TEAMS, 2ND EDITION is based on the idea that student growth in literacy is strengthened when all supportive factors are integrated into the effort. The author holds background as not only a teacher and professor but former president of the International Reading Association, and provides creative ideas for using university partnerships and family involvement alike to shape reading habits at all levels of education.

A great book, 32 of the best directors and how they make their comercials, Ridley Scott(and the Apple 1984 comercial), Jonathan Glazer, Tarsem, Micheal Gondry(the The White Stripes director) and more, cool book for new and wanna be directors.

This book was needed for a class about to launch off. I received it in a quick manner, it was in great condition, and I am soon to purchase another book. I couldn't have passed my class without this book and I was excited about getting it on time. Thanks.

The previous edition of this title was selected by Brandon & Hill (Nursing Outlook, March-April, 1996) as one of the best books for small nursing and medical libraries.

Both of the editors and sixteen additional contributing authors have a variety of experiences. The 218 page book has two parts and ten chapters. Part 1, Issues, contains four chapters. Chapter 1 is Community-Based Research: An Introduction. It identifies that community-based research as scientific inquiry that involves human subjects, takes place in the community, has a prevention focus, is population-centered, involves a partnership with the community, takes a multidisciplinary approach while the participants who may have little motivation regarding the study continue their usual activities. It provides some history of public health, new paradigms, levels of community participation, community organizing, principles for working with communities and of community-based research, and cultural competence. Chapter 2, Assessing and Applying Community- Based Research, focuses of preventive services, specifically vaccinations. Chapter 3, Public Health Ethics and Community-Based Research is about African-American subjects and the Tuskegee Syphilis Study. Chapter 4, The View From the Community, addresses the Hispanic and Asian cultures and community assets such as churches, traditional networks, opinion leaders, community health workers, and community organizations. The fact that health professionals need to become more nontraditional in their approaches to communities and cultures where they are considered outsiders is noted.

Part 2 is about methods including surveys and descriptive studies. Analytical-observation studies include cross-sectional, case-control, and cohort. Experimental studies that allow randomized manipulation include clinical trials, community intervention trials, laboratory experiments, and evaluation studies. Cross sectional studies and related nonprobability and probability sampling (including simple random, systematic selection, stratified, cluster, and multistage) are discussed. Behavioral risk factors, qualitative methods including interviewing, focus groups, observations, case studies, document reviews and the related data analysis are discussed. The book is concluded with research related to AIDS prevention and cardiovascular risk-prevention. There are tables, figures, boxes, or appendix in some chapters. Chapters usually end with a summary, discussion, or conclusion and references. The book is indexed. This is a good book for teachers, students, and community members involved in community-based health research.

It is a very interesting and practical book. I would like to have it

This book is a must have for todays business managers in the ever changing world of sales. I am amazed at the insight and accuracy depicted in the book. It assisted me in the re-engineering of a tired sales force. Two thumbs up!

After watching yet another infomercial I began to wonder how the business started. Thinking back to when I was a child and watching TV, even then I liked the commercials and can still remember many of the commercials that I watched as a child. There must be more people like me if a commercial can now be an infomercial and last almost 30 minutes. It wasn't hard to find out who was behind infomercial business. Being referred to as the Father of the Modern Infomercial showed the respect that Mr. Hawthorne has from his industry. After reading The Complete Guide to Infomercial Marketing, it made me realize that many of Mr. Hawthorne's experiences in the Direct Response Television market could be used in many, many types of marketing - not just infomercials. Using the checklists in the book enables the advertiser to keep track of how the show is working. Mr. Hawthorne gives hundreds of tips and pointers throughout the book on how to develop strategies, how to be cost effective, how to plan and budget for your product and even how to tie in aftermarketing. I found the Glossary particularly helpful, not knowing 'the language'; it was a huge asset being able to find out what a term means with a layman's definition. The other resources from Mr. Hawthorne's years of experience are invaluable. I feel Mr. Hawthorne is very frank and forthright informing the reader about the infomercial business. The ups and downs, the good and the bad are all touched upon by Hawthorne. . The Complete Guide to Infomercial Marketing can be used as a guidebook for the novice and a reference book for the accomplished.