Promotion Books

This book really helped me to understand why red strings were so in vogue these past few years and why Christian music and books have invaded B&N. It also gave me insight into why our political system is being overrun by religion. Einstein is a professor of media studies and a former MTV Networks exec. so she really knows her stuff in terms of marketing and how it infiltrates our consciousness. She does a great job in explaining how the lines between religion and popular culture have become blurred. While the book provides a great analysis of the growth in Christian media, the real payoff is in the chapter that compares Joel Osteen to Oprah Winfrey.
Also, don't let the picture on the cover confuse you. It's not just about Christianity. All faiths are affected by the marketing of religion and the chapter on Kabbalah (with a great explanation of the Madonna influence) is truly entertaining.

This book, reasonably priced for the quality of the photographs in it, is a masterful showcase of design. Displaying product design, packaging, brochures, and logos, it is a great guide through the changing world of design. Unlike many books, it quotes the designing firm, and, more importantly, what they were attempting to accomplish with the design. It teaches the budding designer much about the future in the field. I highly reccommend this book, for the future designer, or for someone who just plain appreciates good art.

A wonderful book to read, great illustrations that really help you develop your breathing techniques. Explains the differences between poor and good quality breathing and shows you in simple steps how to achieve good quality breathing. Wonderful book, to keep with you as a reference guide.

As a 20 year veteran to the meetings and trade show industry I found this book to be helpful in all aspects of exhibit/trade shows. If you are a novice who is just starting out to the person who needs some help getting new ideas for their annual trade show with an exhibit that takes up half the show floor. Maryls the author is very informative, her information in the book is easy to read, comprehend and most important IMPLEMENT. You will see results. She also covered a wide variety of topics and gives statics and examples so you can truly learn how to make your trade show dollars count. I have several books on trade shows and marketing but because of the easy layout I find myself picking up this one the most. This is a great bargin for the amount of USEFUL information you will receive.

Thanks Maryls!
Claire R. Gould
Rx for Catering, LLC ~ A F & B Negotiation Service

What a blessing this book was to me. I heard Carol Hopson in a seminar in Seattle last spring and listened to her talk about her trust in God while she was still walking in the "depths" of her uncertain future. I connected to her because of my similar situation of uncertainty and the fear it brought. The book gives clear direction and insight to walking in faith and trust in God and submitting completely to Him. It touched my heart. It will touch yours, as well.

This fast-paced and tightly written tour-de-force cuts a swathe through the often mystifying world of advertising and consumption. Both students and veterans of the industry will find its sparkling insights open a multitude of intellectual doors. The contribution of the talented Dr Macrury is worthy of particular note: he is swiftly becoming an academic force to be reckoned with.

A great book written in a well organized, easily accessible
manner. The information is not riddled with technical jargon but is
full of important details to help make your project successful. A
great resource book for students in graphic design as well as professionals who purchase these services for their companies.

Catherine Gudis' Buyways is a unique and intrinsically fascinating history of the advertising billboard industry in America. Of immense value for the academic study of American business history, Buyways is also highly recommended reding for travelers and non-specialist general readers interested in wayside advertising and highway history. From legal battles between environmentalists and business interests, to the involvement of artists and behvioral scientists in billboard presentation and design, Buyways provides an intriguing, original, seminal history of travel routes and advertising format choices.

I have bought that one, I've found it useful, many exercises and many tricks. I dont have much time to look all the books that I can explore this site, but I've found the most useful one.

I LOVED this book...there's something about Margo & her shyness, her confusion, her melancholy, that would seem to be a turn-off but she winds up being a genuinely moving, intelligent, worthy hero. Unusual theme for a teen novel - a shy girl's quest for acceptance at a snooty private school, being bounced from her obnoxiously slick roommates, her goony but sweet classmates & TWO very unlikely-seeming romantic interests. One being absolutely right, the other absolutely wrong. Margo is absolutely unable to identify and/or fight off her enemies in the beginning of her story, but her growth is both striking, heartening and REAL. Once again, I loved this book! It stayed with me long after I put it down...for the first but not the last time. A teen novel with a most unusual slant.