Promotion Books

This is an excellent book. It holds a prominent place on my desktop for easy reference. Thank you.

Messrs. Ryans, More, Barclay and Deutscher have delivered what will surely be very quickly seen as a classic in the field of technology marketing. The authors table a very comprehensive process for managing strategic planning in technology-intensive businesses. Great plans (and businesses) often come from great planning processes - these guys have delivered the absolute best! This is an important book. Please don't tell my competitors about it! Bravo! Excellent! Well done!

As a 10 year industry veteran, I was very impressed by the overall scope and depth that this book provides for wireless marketing. It is a must read for those entering the industry as well for those of us who wants an up to date perspective on the shifting paradigms of wireless marketing and distribution.

Mr. Steuernagel's excellent treatise on the methodology and application of marketing principles to wireless telephony belongs on the desktop of every manager in the industry. He takes the serious reader from the very early period of wireless development to today's environment. He discusses the strategies employed by the most successful wireless providers and how such success has been maintained by modifying marketing and sales/distribution as the target markets evolved from professionals and small business owners and operators to the consumers of today.

Pros and cons of direct sales, contractor sales agencies and other sales partners are covered and compared. Business strategy and planning are clearly addressed. Image, with emphasis on highest quality at fair prices is highlighted as a key differentiator in the competitive markets of today.

In summary the wealth of information in this book will allow the marketing planner to avoid mistakes and select methods that will insure success in marketing and distributing this versatile but intangible product that must be experienced to be understood and appreciated.

Though the purpose of his book is to provide facts, not forecast, I had hoped that Mr. Steuernagel would have included a discussion of the vast marketing opportunities and challenges for wireless that are just ahead. The next several years will redefine the wireless industry and services in ways we have not seen since introductions of laptop computers, credit cards, transistor radios, CDs and the internet. All of these necessities of today will be incorporated to some degree in the next generation of phones and service.

Perhaps he is saving this for his next book. If so, I look forward to reading it as well.

As a copywriter I have had the privilege of reading many books on copywriting and I can say with all candor that this book (with a forward by Bob Bly himself) is a short course in copywriting.

It steps the reader through the process of creating a great ad, warning, counseling, and coaching all along the way.

An easy read, it is a great addition to your copywriting bookshelf!

One thing I've learned in the copywriting business, you can read a ton of books and find out what others recommend. You can learn how someone achieved their level of success. You can even learn a few tricks along the way to improve your copy. But very few books on copywriting actually walk you through the process of writing ads.

WRITE GREAT ADS by Erica Levy Klein is an exception. This book is packed with exercises that will not only show you how it's done, but is a tremendous confidence builder. The way the book is structured, if you have any doubt in your ability to be a good copywriter, this book will soon have you saying, "Hey, I'm pretty good at this!"

I believe even veteran writers will learn a lot here. Another great book that belongs on every copywriter's bookshelf.

Basically what this book is about is creating an advertising solution to fit your web business' needs. Not only does it give you the pro's and con's of different web-based techniques, but gives some nice examples. The book is easy reading with a lot of graphics to reinforce the text and is nicely laid out. I came up a solution for my site in less than a half hour. At the reduce price offered by Amazon, this book was well worth the buy.

Online advertising has become an important part of any company's overall marketing strategy. Only a few years ago the main form of online advertising was the static banner ad. The author, Richard Adams, explains why this old form of web advertising failed and how it has evolved into the interactive, cross platform and multi-media rich marketing that we see on the web today.

He begins by examining what was wrong with the old style banner ads and why these intrusive ads resulted in banner blindness. Then he discusses how online advertising has improved and the various types of web advertising available today such as multi-media banner designs, HTML email and micro sites.

Taking a closer look at today's online advertising, he explains all of the new design features including animation, sound, DHTML, Flash, interactive games and video which are designed to grab the viewers attention and compel them to click thru to the website. Then he covers the various software and programming needed to create these multi-media ads. He examines the creation process and the design decisions necessary for a successful advertisement. As with everything on the web, there must be a balance between an advertisement that says WOW and the constraints characteristic to the web such as development costs, bandwidth and other technical limitations of the media.

The author also discusses the importance of creating online advertisements that reach the correct audience. He explains the various aspects of target marketing such as market research, affiliate programs, smart ads and branded content.

Adams has compiled a showcase of the best advertisements on the web which demonstrate the ideas presented throughout the book.

Richard Adams is an educator, speaker, researcher and advertising consultant specializing in interactive media. He lives in Weybridge, Surrey, England.

I have read this book hundreds of times. My daughter fell in love with it and we had to read it every night before she went to bed. It was our ritual, one of our many bonds. I highly recommend this book to any parent for their child. Of all the books I read to her, this is the one I will never forget.

A great book. I bout it cause yogi rules. Now so does the colorado river. It is great. I loves it. It is so very interesting. Buy it. Great book, about the colorado river. Peace out, Yogi rules all bears. Picinic basket.

Boy, do we wish we'd read this BEFORE we'd trusted my wife to two surgeons for two lumpectomy's, and then 9 weeks of "optional" radiation. Modern medicine is loosing the battle against cancer and other major diseases. And they're making a lot of money at it. So why even attempt to encourage folks to do what most folks dislike the most, change? Even if it would mean preventing cancer? Good book. Thanks Harvey! Wayne & Belle Hager

I had a suspicious lump for the last 15 months "they" were watching ,By july after 4 mammagrams a needle biopsy,an ultrasound and a surgical consult I was "cleared" it's mothing It's soft like a grape come back in Dec" Although I said "No, it's big like a plum and hurts and the needle biopsy said it wasn'r a cyst and further examination can be sone depending on your judgement after physical exam. I received a pat on the hand and told not to worry . This week a tumor the size of a lemon was removed with 14 lymph nodes and I was given a dx of infiltrating lobular carcnoma Stage two (which may be upgraded to three today when I return for a post op visit. Chemotherapy is recommended and that gives me a maybe 1 to 3 % greater chance of survival but on post menopausal women they don't know if it really helps at all but they do know I can risk dying from the chemo and of course being out of work and violently ill. My friend sent me this book via amazon right before the surgury but I was overwhelmed with the thought of this huge tumor and the two days I had to read were spent trying to get the practical aspects of my life in order, things like work release papers so I would have a job if I get trhough this and crying and feeling powerless. After surgury where they found no more tumor but one positive lymph node I have read Susan Love;s Breast book and Harvey is tight She says they really don't know who chemo helps and how cancer happens and why some people with tiny cancers die and some people with big cancers and lymph involvemnt live. They have no way of knowing so chemo is the way to go.. Well I have decided against this and I will use this book as my way back to health The odds seem to be more in my favor if I do this than if I allow chemo where I may just die from the treatment and if that doesn't happen lose my job because I'm too sick to work I am an RN and will probably be abandoned by those in the field for taking my health into my own hands. Well it was in the hnds of three professionals for the last 15 months and all they did was watch the cancer grow and report Yep it's bigger so now it's probably malingnant so now the only option is mastectomy. SO here goes, the first day of taking my life back. Are there any other weoman out there with similar experences? I got on a cancer chat line and I was the only one in the room and that's how I feel now, pretty scared and alone, but the idea of taking chemo that they say really may do nothing is even scarier. I opt for life and health and as Louise Hay would put it Each cell of my body has devine intelligence I now trust this inteligence and I am free. Any correspondance welcome but remember I have read all the current medical options and they don't look good

Our company has made this book required reading for all salespeople within the organization. If you're a SR sales person or new to the business Tim's book will be entertaining and helpful. His motivational techniques and situational selling principles will be an asset to any level of sales person.

Lilly@Walters-Intl.com Each page of "101 Simple Things .... is filled with quick ideas, lighthearted cartoons and wit. Selected from the strategies you need to succeed, delivered with a handful of sugar.

Amazing concepts. Left me feeling like an idiot - professionally. Why didn't I think of that?. You know, the timeless question. Anyway: worth every penny.

This is a very informative, interesting book that includes the best past and present advertising campaigns. From the somewhat 'plain' adverts from the First World War to the more controversial Benetton ads, each company's page includes a brief history of the background to the product and it's ad campaign. Also included are the dates, art directors, copy writers, advertising agencies and country where it was produced to provide a detailed account. The glossy pages contain full colour adverts following through the company's development. The book includes sections on food, drink, fashion, entertainment to name but a few. It is a timeless book that will be kept close to hand at all times.