Promotion Books

Susan has a very practical approach to negotiating. Her insights will help any individual or organization wanting to improve their confidence when negotiating.

The title of this book should be "Way Beyond Negotiating" because it truly is a one-stop resource for guidance along the way to securing potential clients. Every consultant needs this book to learn how to gracefully negotiate, successfully manage client relationships and appropriately set service fees. "How do I price my services?" is a question I constantly get from fellow consultants, and Susan's book clearly outlines an easy formula to answer this question. This feature alone makes the book worth purchasing; then, as a bonus,the additional chapters are chock full of crucial information necessary to successfully close the deal. I have recommended this book to others, and expect once you read it, you will too!

The New Entrepreneurs is an informative and compelling survey and presentation on doing business through network marketing in this new age of globally connected, technologically advancing "brave new world" of the 21st Century. Readers will learn how to create their own business with minimal start-up costs and unlimited income potential; be their own boss, yet enjoy the support of a team; work from home with more free time for personal and family enjoyment; even choosing work that encourages personal and professional growth. An ideal instruction guide for the novice entrepreneur, The New Entrepreneurs is especially recommended for those already employed and seeking to expand their career opportunities and income growth while maintaining and enhancing their personal and family life commitments.

Wow! I couldn't believe this book. The hardest part of being in network marketing is bringing in new people. And I especially want to interest professionals. But they are so hard to get past their own prejudices. This book does it all for you. It is factual, heartwarming, and compelling. If you are a professional looking for some alternative outside of your current work, or if you are a network marketer looking for some means that will help you make a better presentation about our industry to your professional prospects, this book is the answer. Believe me, I have never found anything that answers people's questions and addresses their concerns about network marketing better than the messages and stories contained in The New Entrepreneurs.

To succeed in today's market, one needs to be able to engage their customer each and every time. The New Marketing Conversation is a great resource to help better connect and sustain customer relationships no matter the type of media outlet one is using. I highly recommend purchasing The New Marketing Conversation : Creating and Strengthening Relationships Between Buyers and Sellers by Stein and MacAaron.

Whether you're just starting out in the industry or have 20 years of experience behind you, if you want to know how to communicate with consumers today, you'll want to own a copy of The New Marketing Conversation. A comprehensive model for marketing in the new millennium, it's full of practical, proven examples of not just how to reach your customers and prospects, but how to use all forms of media to build long-lasting, mutually-beneficial relationships with them. As soon as you've finished reading it, you'll find yourself talking about The New Marketing Conversation by Donna Baier-Stein and Alexandra MacAaron.

Having been in the middle of a number of crisis communications incidents at a university and medical institution, I immediately related to Baron's examples of the feeding frenzy that is the media world today. His discussion of the tendency to seek easy villains without concern for truth is very useful to draw on when talking to people caught in the middle of a feeding frenzy - or even people just trying to plan for the inevitable day when there will be a crisis. I was reminded of reasons that many of us have left journalism ... That all said, one should quickly note that it's not just the media that create the frenzy - it's also all of us who consume the media. And now, many of the people who were formerly consumers can 'make' news themselves. Baron covers all the new ways that people in all parts of the community can use technology to raise issues, both for good and bad.

With lightening speed companies are suddenly thrust into crisis mode in these heady electronic times. Today's PR professional has to not only think quickly, but proactively to think ahead. How to handle a situation like the ones handed, say, Firestone, or Andersen. This book is the best one in its field when it comes to rolling up its sleeves and offering pragmatic guidance. Baron has been there and done it. He can help you and your company survive. Get this book, and be ready!

Produced by the non-profit One Club for Art and Copy this annual collection of award winning advertisements is an entertaining look at the best of 1999's advertising. An essential reference for advertising creatives and marketing mavens.

What a concept -- the One Show is based on the idea that creativity is the product of a writer AND an art director. This big book celebrates the best new work of the year in a number of categories. Creative people need to see what OTHER creatives are doing. This is a wonderful overview.

The third edition of this excellent survey of public health has been available for some time now, I would encourage readers to request that rather than the out-dated second editio

This is a three volume "heavy" textbook, both in weight but certainly also in the scope of its content and the basis for learning public health from an international perspective. This fourth edition is dedicated to professor Walter W Holland, who was the original founding editor of the textbook first published in 1984. The present editors are affiliated with UCLA School of Public Health, Department of Public Health at the University of Glasgow, Department of Community Health at University of Auckland and National Institute of Health and Nutrition in Tokyo.
The first volume presents the scope, the second presents the methods and the third the practice of public health with a total of 101 chapters from close to 200 international contributors
Each chapter is extensive both in its research, details and scope with relevant references and suggested bibliography. It is truly comprehensive in its international scale and the editors must be congratulated for making a clear, consistent and easy read textbook. The subject of bioterrorism with reference to the antrax scare and other possibilities in the wake of the Twin Tower attack is reviewed from a public health aspect. The index extensive.
My own interests of child public health, adolescence, disability and mental retardation were well rewarded with fine chapters and a scholary discussions of even the current classifications of disability, handicap and intellectual disability. The chapter on adolescence had fine suggestions for health policies on a local and global basis.
This is an important book that should be found at every public health library and at the side of specialists in public health medicine.

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BOOK REVIEW FOR PERPETUAL MARKETING
(The Right Marketing at the Right Time)
by
Patrick Perugini with Jeff Wiss

This is a path-breaking and landmark publication for any organization interested in enhancing their marketing endeavors in order to attain faster and better results. It is the first time that as a reader I felt truly engaged in an interactive process with the authors. They asked me to answer 15 questions and calculate a score. As a test of repeatability, I asked my marketing colleague within our institution to do the same, and she obtained independently the exact same score (2.2) which placed us clearly in the Solutions Phase II quadrant of the Service Lifecycle. From there it was a simple matter to go to the templates on pp. 115-129 to obtain a ready-to-implement immediately set of vital, mission critical marketing and sales tactics.

Having read many marketing books, this is the first one that began to approach a scientific paradigm for me. It contains plausible and reasonable theoretical models for several realistic, empirically based situations-e.g., products vs. services. It definitely has a high-tech spin, but I believe it has wider and more general relevance and application opportunities.

For the layperson I think the next edition of this book could be enhanced by including a definitive glossary of important marketing terms (jargon) at the back of the book. I found myself seeking clarification of exact connotations of "parity plus one," "customer touch points," and so forth.

Overall, buying and perusing this book which only recently (January 2002) became widely available is a high value-added proposition where the probable returns are orders of magnitude greater than the modest purchase price. I can't help but wonder how many failed companies could and should have been saved if they truly understood and applied the revolutionary content contained in this short (159 pp.) eye-opener. I recommend it without qualification to anyone and everyone who has ever been puzzled by the marketing maze.

Perpetual Marketing is a comforting North Star with associated, detailed charts to make it easier to navigate the dangerous waters of today's dynamic global marketplace with more confidence and less fear of the unknown.

Book Reviewed by,
Larry R. Cross, Ph.D.
EI President/ CEO
Boulder, Colorado
February 14, 2002

Marketing gurus Patrick Perugini and Jeff Wiss have developed a completely repeatable process for achieving success in high-tech markets. This book offers a blue print of what to do when (and why) in order to get early market success for a new product and how to innovate in marketing as the market evolves. There's more to it in this book than most books of its kind: practical steps, tools and guidelines that will lead you through the four phases of their marketing lifecycle model. I highly recommend this book for people who are looking for more science in their marketing.

This book was a good overview of equine photography. I am an intermediate photographer with moderate horse knowledge. It was easy to understand and implement - even with my lower level skills. The pictures in the book were amazing! Most of the book covered photography, but the video part was very informative and simple to understand. I would definitely recommend this book if you are going to photograph or video horses even just for fun.

I am a fairly experienced photographer who has recently taken up horse show photography. I found this book very, very helpful--especially the sections on the particular phase of each gait which will result in the best photo. I purchased this and Lesli Groves' book, and found them to compliment each other--but if I could only buy one, it would be this one. Specifically, the 'troubleshooting' and 'planning the perfect shot' chapters are excellent; I am equally enthusiastic about the chapters he on computers, printers, and paper. The examples clearly explain the text. I learned a lot from this book, and my first photo practice session showed a significant improvement in my work.

well written, lots of great information. This book can answer common adn difficult questions in regards to helping a mother with breastfeeding. The author is well known and all her other books are just as great.

Great all together basic lactation pocket book for lactation consultants. Great diagrams, nursing (ie RN) responsibilities, BFHI, what to do....
Would recommend.

Hundreds of books are published each year that claim to have the answers to effective leadership. Seldom do we get to see that leader in action. Mac's book on leadership, Positioned for Promotion, is a written text of the leadership life Mac has lived. His ideas, insights and direction outlined in this book, if followed, will bring the same level of excellence Mac has enjoyed in his own life. Read it, study it and live it!

I give pastor Mac a 10 for this exceptoional book on true promotion. No matter where you may be right now from a cashier to a CEO this book should be a part of your library. He teaches you how to maximize every moment of your life to reach the fulfillment that we all desire. I reccomend it highly!