Promotion Books

How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising

Over my career I have the good fortune to work with the folks at Chiat/Day in their Marina Del Rey (Los Angeles) office. They do great work and have a unique approach to capturing the big idea that connect consumers to brands. This book is a wonderful summary of some of the overall work done by the agency around the world that makes them not only smart - but fun to work with.

The content is great and the book flows nicely.
Better yet, the Disruption technique, the stories and the examples are lively and impressive.
Best of all... it really works.
I recently had the pleasure of visiting TBWA in São Paulo - a client had hired me to scout for an Agency. Luis Grottera, Cibar Ruiz and Andrea Lang gave a brilliant agency presentation and showed me how Disruption works. Their enthusiasm and the results they showed me were clear and effective.
In fact their enthusiasm sent me to Amazon and I've read this book and two others by Jean Marie.
I would love to have worked in this agency.
Congratulations to Jean Marie and all his "accomplices" at TBWA.
I feel excitingly healthy envy.

I read this book because a former colleague recommended it. We were having problems dealing with our advertising agency--especially its creative people. My company would make what looked like a simple request, but we just could not get the results we wanted or expected. It's simply uncanny how accurately Ms. Salz describes the advertiser-agency relationship as my company has learned to understand it! For awhile, her book became required reading for everyone in our advertising dept. "Our people" have a new-found respect for "their people," and the agency is already sending us work of a quality we had only dreamed of before.

My agency AE gave me this book so I was skeptical about it, to say the least. But I have found it enormously helpful. Salz just demystifies the whole marketer-agency relationship. I especially loved the quotes from people on both the agency and marketer sides of the business telling the truth about what they want and need from the other members of the team. Salz explains what challenges I face and how to meet them as I go through the steps of developing an ad. Now I know what to do to motivate my agency people. How to critique advertising. And I know what not to do, too. I found the book invaluable and recommend it highly to anyone who's new to working with an agency. Or people who want to know how to get their agency teams to do the best work for them.

Got this book for my husband who has complained daily of back pain for years. It works!! He followed some of the suggestions including elimininating milk products from his diet, and his pain basically disappeared. It is amazing. Relief after years of pain. Thank-you Dr. Twogood. We had tried both medical doctors and chiropractors, but this has been the best.

Almost a decade ago I began having terrible pain in the areas surrounding my joints. Each specialist I visited was unsure of the exact causeof my pain. As I got worse they began to say "It has to be arthritis" although both blood tests and x-rays said I was perfectly healthy. After years of being on the strongest arthritis drugs I still felt no relief. I found this book this summer and eliminated all dairy immediately. I was skeptical at first but my body reacted just like Dr. Twogood said it would- I began to feel better within the week! This book is a "must have" for anyone with pain!!!

This is a wonderful book. I've read it at least 5 times. It gives an excellent cross section of creative people in advertising. You get to see for yourself what these people have in common, and how they differ. It is like having the greats of advertising giving you a pep talk. I highly recommend it :).

This is a very good book. After seeing the reviews regarding this book in the hardbound version, I will agree that this is very helpfull for those seeking a career in advertising.

This book has been a bible of sorts for me over the past few years. Anyone trying to figure out what's going on in social media and the changing nature of the buyer, should take a read through this first.

Some of the areas may be a bit hard to grasp, but the methodology makes sense, and the Schultz team breaks it down into a step-by-step process that will make your marketing programs measurable (if you follow their advice).

This book is not for the marketing hobbyist, but will be well worth it for anyone in business or marketing that cares about creating long-term relationships with their customers (and measuring the progress).

pretty new book, and it arrived much quicker than what I thought, and it was shipped for free!

Lewis, if you can read this wherever you're at.....know that we miss your columns. Thank you for leaving us the legacy of your books!

This book, makes you truely proud to be a southerner. And it makes you proud to be a man. Lewis says what's on his mind. You may not always agree. Some may find in funny, and some will find it obnoxious. I agreed with every one of his views and all I have to say is, that it's about time someone said some of this!!! A truley touching and humorous book.

The history of Kodak photography and Kodak's advertising, which influenced American culture and the arts, is revealed in Kodak and the Lens of Nostalgia, a survey of the Kodak campaign to make photography a part of daily American life. Included are unused campaigns never published, in this fascinating survey of Kodak's ad history.

As a student of Professor West's at the University of Missouri-Columbia, I was excited to read her work after enjoying her as a teacher. With "Kodak," she has meticulously reconstructed the campaigns used by Kodak throughout the late 1800s to mid 1900s. Initially, snapshots were seen as a means of leisure. Towards the early 1900s, however, Kodak's advertising scheme shifted the emphasis towards nostalgia and preservation of memories (more specifically, familial). Kodak even went so far as to use their advertising for propaganda (see "The Death Campaign"). All of this and more is included with beautiful illustrations. The book is a fascinating read, one that will provide a true sense of Americana through the ever-changing Kodak lense.

Although this is a required textbook for many, anyone in need of marketing ideas and strategies would find this book to be a goldmine of information. The layout is simple, easy to read, with many library success stories in every chapter. Some of the subjects covered are strategic planning,knowing your customers, effective surveys, promotional tools,and marketing with technology. The book also comes with a CD. Every library should have a copy and every person working in a library would benefit from the creative ideas presented so that they could market their library in innovative ways.

Library Marketing That Works! by marketing expert Suzanne Walters is an expertly written guide to promotion, fundraising, public relations, community building, and more especially for libraries. Part I, Strategic Planning, emphasizes a process for formulating mission, vision, and value statements that allow one to focus on express goals; the gritty hands-on work of applying appropriate marketing tools to enhance library success is deliniated in Part II; and Part III explores forward-looking concepts such as relationship marketing, the new customer service culture, partnerships, database marketing and optimum use of the Web, and much more. A companion CD-ROM with worksheets and PowerPoint presentations and handouts that can be easily duplicated and used rounds out this superb guide.

I highly recommend reading this book. It will destroy a lot of the myths we have been programmed to believe. This book goes into specific details about the dangers of dairy, animal products and processed foods. This book included a lot of things I expected to get from kevin trudeau's book "Natural Cures They Don't Want You To Know About". Eventhough I believe in Kevin's message I think he fell short when it came to specifics. The Diamond's did a much better job in that area. However, I must say that I found the book to be somewhat hipocritical. It devotes an entire chapter lamenting the dangers of animal products, but include them in some of their recipes. Other than that I think this book is great. You want be disappointed.

The Diamonds wrote this book (also known as Fit for Life II) in the 80's and it is has stood the test of time. It is not only just as important a piece of literature now as it was then, but I believe it will also be in 100 years time. The fact that a diet book has lasted this long is a great testimony, as after all, the truth does not obey time and will always win through in the end (however much it is criticised by others).

I purchased this book after reading their first book, Fit for Life. I can recommend these Fit for Life books for anyone who is seeking more energy, cure from illness, lower weight, improved health and also, spiritual awareness.

Don't worry the book is religion free. However a side effect of following the principles is that after several months you should start to experience positive spiritual insights and foresights.

This awareness has also been experienced by friends of mine who have followed the principles plus Harvey Diamond (he writes about it briefly in his book Fit for Life A New Beginning), James Redfield (Celestine Prophecy), Paulo Coelho (The Alchemist) and Mahandas Karamchand Gandhi (The Story of My Experiments with Truth).

Special note 1: Keep away at all costs from Hydrogenated Vegetable Oil or Fat (it takes 3 days to pass through my system and absolutely saps me of energy in the process - it is a hidden killer from the unscrupulous food industry and can do as much harm as heroin).

Special note 2: Keep away from mobile phones unless used with a Bluetooth headset (when I was on the phone for over an hour a day the radiation from my mobile phone sapped me of energy, sometimes for days until I added the Bluetooth).

Special note 3: If you are a smoker, I would strongly recommend Allen Carr's Easy Way to Stop Smoking. It will set you free.

Good luck and God bless.

Lovemarks is the coined phrase Kevin Roberts CEO of Saatchi & Saatchi uses to describe brands that go beyond the traditional feelings consumers associate with the majority of today's brands e.g. respect/value limited association of positive emotion. A lovemark on the contrary is more than a brand it has personality, passion, drive, purpose, and most of all an undeniable loyalty among its massive group of consumers (fans of their brand).

Make no mistake Lovemarks was built on solid research and proven logic that has created a culture that is driving new business to Saatchi and Saatchi as well as reviving some of America's most iconic brands.

Why should you read this?

The book presents insightful points regarding the future of consumerism in an attraction economy. As you read through pages of examples of vividly illustrated brand profiles (Guinness, Lexus, P&G, Wal-Mart etc) you will go through a journey that demonstrates why these brands "lovemarks" have thrived and will continue to amass fans through their continuous ability to provide unique consumer experiences.

Try also:

Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll

When Saatchi & Saatchi CEO Kevin Roberts first introduced the concept of Lovemarks -- those products and services that have established an emotional connection with their users and consumers that inspires loyalty beyond reason -- the notion seemed intuitively sound. But the question that remained to be answered was how this concept would work in the real world. Was it something that could be measured or just more Madison Avenue feel-good fluff? He's answered those questions and his critics in a compelling fashion with his sequel, The Lovemarks Effect: Winning in the Consumer Revolution. Roberts demonstrates exactly how Lovemarks work in the marketplace by taking the reader on a tour of Lovemarks as seen through the eyes, ears and hearts of the CEOs and marketers who have the used the power of emotion to connect with their consumers. Equally important, he engages the reader in a user-friendly conversation about the research that offers proof positive that Lovemarks exist, can be measured and do make a difference. It's an enjoyable read crammed with illuminating insights.