Promotion Books

This is a timeless book -- his course was excellent as well. It is just plain common sense and a great foundation.

The Art of Fund Raising tells you nothing about "turn key" operations in development, nothing about "mass mailings." Warner tells you, in his wonderfully simple and very eloquent writing that fund raising is about giving of yourself to help people find what is best for them. He explains that fund raising is the very essence of humanity, and its only money that gets in the way. Your job is to take Warner's work and interpret fund raising and use your own contacts and skills
for your clients. I refer a lot to the Do's and Don'ts section and especially enjoy his
often humorous, and very insightful "It happened to me, don't let it happen to you" section. 35+ years of experience and hundreds of satisfied students, readers and clients can't be wrong. Enjoy

"You know, only advertising men hold seminars and judge advertising. The public doesn't hold seminars and judge advertising. The public either acts or it doesn't act." Rosser Reeves

The men in this book cut straight to the point of advertising and they don't mind going against the grain of art director clubs and guilds. I have learned to like that because I now subscribe to their point of view. The success of an advertisement cannot be measured by its pleasing aesthetics or its award winning status. It has to be measured by how successfully it met its objectives - which most of the time is to move product.

I think this is a must-read for young designers as many have a very mis-guided view of what advertising is all about. I cannot find a single design graduate who has learned the principles of good advertising from college. This book sets any print, web or such communications designer on the right path if they ever want to create effective ad's--no matter the medium or technique.

The Art of Writing Advertising is a unique collection of interviews conducted about forty years ago by Advertising Age magazine editor, Denis Higgins. Legendary copywriters William Bernbach, Leo Burnett, George Gribbin, David Ogilvy and Rosser Reeves candidly discuss their craft, their writing processes and their lives in this fascinating book.

The interviewer initially set out to find if these pioneering copywriters had any tricks or gimmicks for the difficult task of writing, but ended up with revealing and at times very personal glimpses into the lives of these five men. The interview with David Ogilvy is particularly poignant and enlightening. This book also includes a few example ads from each copywriter and pictures presumably taken during the interviews.

These great ad writers give some useful advice and share their thoughts on copywriting, but this is not a step-by-step guide for copywriting. If you are familiar with these copywriters and you would like to know a little more about their views on advertising, then I highly recommend The Art of Writing Advertising.

No fashion magazine was more popular or had a larger impact upon the clothing styles of American women than 'Vogue'. Part of the Texas Tech University Press 'Costume Society of American' series, "As Seen In Vogue: A Century Of American Fashion In Advertising" by fashion expert and historian Daniel Delis Hill has drawn from this seminal fashion periodical's more than 600 fashion adds for a century-long overview beginning with the magazine's founding in 1893 through ten decades to 1993. Superbly illustrated throughout with black-and-white photos of advertisements showcasing the changes in fashion styles and the growing sophistication of the American Fashion Industry down through the years, "As Seen In Vogue" also discusses and documents the evolution witnessed within its pages of the evolution in American fashion, American society, and American culture. A fascinating and specialized history, "As Seen In Vogue" is a seminal and unique work of scholarship that makes it a critically important, informed and informative contribution recommended for personal, professional, academic, and community library reference collections and American Fashion History supplemental reading lists.

In the origins of the great American middleclass consumer market in the 1890s, "a symbiotic, tripartite relationship between clothing mass production, fashion journalism, and mass-media advertising became firmly established." The internationally-known women's fashion magazine Vogue put this new symbiosis to work to become the leading magazine in its field for more than a century. In the line of Godey's Ladies Book and Harper's Bazaar of the mid 1800s, Vogue published its first issue on December 17, 1892. By focusing entirely on fashion, it differentiated itself from the popular Ladies Homes Journal, which covered fashion only as one of many topics. Since its start over a century ago, Vogue has held its leading position by mirroring changing tastes in fashion by informative articles as well as its polished, sophisticated ads. The ads particularly, the subject of this book, have become a subject of interest in themselves.

Simply glancing at the ads running chronologically roughly by decades displays a social history of women's changing tastes in fashion. The buttoned-up look of the late Victorian era embellished by ruffles and flounces became the sparer, yet still essentially button-up look of the early 1900s seen in pictures by Christie and other illustrators. With the 1920s and '30s, bright colors and patterns mimicking art deco came into fashion. And in this era too, sport clothing became a significant vein of women's clothing. In the more liberated times of the 1960s and later, women's clothing became more revealing while becoming more casual; and it became more varied in incorporating the ideas of foreign designers and the elements of a multicultural, internationally-oriented society.

Attention to the settings of the ads and the poses of the models puts the fashions into the context of a period's surrounding social attitudes, image of women, and women's own assumptions and aims. One sees the empty backdrops of the late Victorian and early 1900s become detailed domestic, workplace, and outdoor scenes.

The text points out and comments on the numerous illustrations; with captions with many individual illustrations like brief annotations providing additional points and information. Author Hill has worked in the fashion industry as a creative director of fashion photography, among other positions.

Jeremy Bullmore tells us what advertising is really about & what advertisements should try to do. Sound dry? Oh no, not this book. On every facet of the trade the leaps & bounds of a brilliant mind make you chuckle, and think hard. Bullmore the man shines out from every chapter with spot-on illustrations & very funny anecdotes. It's like being at a series of personal tutorials. Try saying something moderately silly about advertising to him and he twinkles indulgently before demurring. He is a tolerant man. Say something stupid, un-thought-through and two beady eyes flick before his gentle correction. But make the mistake of underestimating the worth of advertising, of the trade's role at the heart of commerce, or even worse, pass unfair comment on a co-practitioner, then a flashed gamma glare and merciless direct hit will send anyone down in flames. "Behind the Scenes" shows you why Jeremy Bullmore is the most respected, indeed, notwhithstanding his grimace of embarrassment, the best-loved man in a trade that will never get its desserts. So are there no critical opportunities in this book for nit-pickers & loop-holers? I guess there will be some. But even the most determined of old adversaries will struggle to deny the great value of Bullmore's learning and his never-waning willingness to share it. The Reverend quietly sayeth: "Yet listen, ye Unbelievers". This compilation shows he has been proving his points in the most civilised of fashions, for over 40 years.

A good book is one that is written well by someone who has something interesting and original to say. The cumulative wisdom and insight of a genuinely creative mind marks Jeremy Bullmore out as an original thinker, not just about advertising, but life in business. A book such as this can only be written by someone who has made the journey, learned from the road and looked back in enlightenment. Jeremy Bullmore has that kind of perspective and it comes through beautifully in his writing in a highly entertaining way. I read this book on a flight from London to Chicago. When I arrived in Chicago I felt I just had six hours with a great conversationalist who made advertising effortlessly interesting. Many have tried but, for me, David Ogilvy is the only other person who has ever achieved that in a book.

Expert marketer, trend scout and specialist in mood management for public spaces Christian Mikunda presents Brand Lands, Hot Spots, & Cool Spaces, an insider's guide to how marketers successfully connect an emotional bond with the customer, placing him or her in the right mood to attract sales, and embellishing public spaces in such a manner that they become locations other than home and work that customers wish to visit regularly. From concept stores and design malls to lobbies and lounges, urban entertainment centers, fairs and expos, and much more, public spaces of all kinds draw upon the fundamental principles that Mikunda clearly delineates to better set their customers at ease and entice them into returning again and again. Highly recommended, especially for marketing professionals seeking to hone the attractiveness of their given projects.

This book is recommended for anyone working in a traditional "third space" such as a library or a museum, anyone who uses libraries, or anyone who likes libraries but spends more time at Barnes and Noble.

The author, Christian Mikunda, suggests that "the experience society has grown up" and that we members of this society look for a combination of "entertainment with big, true feelings, with genuine materials and high-quality design, and help with our problems in everyday life."

As I read, it struck me this could be a description of some of the more architecturally spectacular libraries that have been built in the past few years: the main branches of Seattle Public Library, Salt Lake City Library, and the Vancouver Public Library in British Columbia (the latter two designed by Moshe Safdie) to name only a few. I've heard people express puzzlement about these buildings in an age when the Web has become a replacement for many, for a visit or a call to the library. Why, they ask, would these edifices be built?

William Dietrich in an April 25, 2004 article in Pacific Northwest, the magazine of The Seattle Times newspaper, wrote: "Above all, the [Seattle Public] library is designed to be inviting and intuitive to people who want to find a book. Designers calculated that the downtown Barnes & Noble bookstore had 40 times the people traffic, per square foot, as the old library. Why? What was the public sector doing wrong that the private sector is doing right?"

Mikunda provides an answer. He begins his introduction with a description of what a visitor to the Peggy Guggenheim Collection in Venice might do: have a look at the paintings and sculpture, go to the museum store, and have a coffee in the museum restaurant, all the time enjoying the particular ambiance of the location, above the Grande Canal.He describes the experience as being one of a place where one temporarily feels at home, that is emotionally powerful and allows visitors to recharge themselves. The museum is, he declares, a Third Place, one of three "staged habitats" (the others are Home and Work). Malls, theme restaurants, concept stores are all staged habitats too.

So, I think that this trend of building and redesigning libraries to be impressive architecturally is a response to the need people have to spend their leisure time in staged habitats and be entertained at the same time they accomplish something--whether it's browsing books in a library or a bookstore. More people responsible for library and museum spaces should read this book, along with "Better Together: Restoring the American Community."

As Putnam and Feldstein say in "Better Together" "Death-of-the-library scenarios define libraries as information repositories. If they were no more than that, then their eventual displacement by more convenient repositories would make perfect sense. But the library is a gathering place too [...] People may go to the library looking mainly for information, but they find each other there."

Mikunda's book will give you a different perspective on all kinds of staged habitats.

Every retailer in the world is finding out that product and price are no longer enough to differentiate. Connecting emotionally with the customer is the key to success: branding a store can build this emotional connection. Good book. Very interesting case studies. Recommended!

Author Ko Floor applies his nearly forty years of retail experience in Branding a Store, a guide to the core competency of developing and differentiating retail brand identities. Chapters instruct the reader in retail brand positioning, differentiating brand personality, retail brand communications, the four different types of consumer shopping (speedy, low-cost replenishment shopping, solution-driven shopping, self-expression shopping, and sense of discovery shopping), forecasts for the future (such as his prediction that each retail sector will become dominated by two or three megabrands), and much more. Written in straightforward, no-nonsense language, Branding a Store is a "must-read" especially for retail marketers big and small.

I liked this book and give it out to family and friends who are expecting. It is short, easy to read and to-the-point. Accurate information. Thanks, LLLI!

This book is so great! It is a short, easy to read guide to breastfeeding your baby. The title tells it all, "Breastfeeding: Pure & Simple"! Great book for first time nursing mothers. Highly recommended!

Use this Checklist to be sure you are complete, excellent care giver for your baby, toddler, child, adolescent or young son or daughter.

This pocket guide to developmental stages is a wonderful resource for primary care practitioners working with children. I would highly recommend it.

Awesome resource for my grad. work - transaction was rapid and the book arrived in good shape

The book is a great book to have while doing you Pediatric clinicals. And I was very impressed with the short time it took me to recieve the book.