Promotion Books

As the price of digital technology has plummeted, its availability has become more democratized. The result has been an explosion of creativity, as more and more people find the powerful new tools of self-expression available to them. No medium has been as completely revolutionized by computer typography, in particular, than that of the small press. This book takes us through some examples of the most innovative work coming from periodicals in the past few years. Sometimes odd, but frequently brilliant, it is always exemplary of the tremendous freedom digital composition has given to the page designer. If you're in the business, chances you'll find stuff here to inspire you. If you just like art, you won't be disappointed, either.

[One side note: don't expect any step-by-step instructions on how to reproduce this art. Don't even expect much explanatory text with each plate. It's just a gallery. Even so, you can learn a lot just by looking at the approximately 220 full-color plates on offer here.]

When I need great ideas and inspiration, I pick up this book! What a wonderful collection of thought provoking artwork. If you are an artist, this book is a must have...it is well worth the price and you'll find yourself pcking it up all the time. I see something new in it I didn't see before every time I open it.

This book is great inspiration for any graphic designer. If I'm struggling for an idea, this is my muse. The art found in this book is primarily from page design (magazines, books) with very little web design. This is not a negative comment, just don't expect to see much web design. The medium is irrelevant; it's just great design.

I'm so glad that Amazon has a way for big spenders, like myself, to ensure I spent every dime that I make frivously. This is a page turner (a short one at that!) and now I'm confident that my utilities' billing will be properly outsourced all the way to 2008! Thanks IDC! This is sure to be #1 on AMAZON!

*** WARNING: Spoiler! ***
*** This review reveals plot twists! ***

"USUBO 2K8 FA", as I and other members of the fan club have affectionately come to call it, is more than a report. It is nothing short of a cultural phenomenon. My friends and I waited on line for days to be among the first to download it.

To say it is a real page-turner is an understatement. Once you start reading it, you won't be able to put it down for anything, until you have read all 12 pages.

The surprise ending (which I will NOT reveal here) comes so suddenly... I literally gasped! Let's just say it gives anyone with a sense of commitment to any utility billing operation A LOT to think about!

Even after you reach the end, you will find yourself in denial, clicking the down arrow in your Adobe PDF reader, hoping against hope for just one more sentence. You will try strange key combinations on your keyboard in the vain attempt to unlock an easter egg. But to no avail.

You will just have to wait until the greedy, manipulative, George-Lucas-like wizards at IDC decide to release the sequel. Let's just hope they do it promptly in 2008. In the meantime, we will have to sustain ourselves on the countless rehashes, special illustrated edition, collectors' edition, author's cut, all in both wide-page and narrow-page. And then there's the USUBO Battle for Endor... In all honesty, even though I detest the idea, I have to admit I will not be able to resist watching the Christmas Special as read by a CG effect of John Houseman.

Oh to have a piece of the merchandising for this baby!

As the editorial review states:

"This IDC study examines the market for U.S. utilities billing outsourcing and provides a forecast for 2004-2008. The competition for the few thousand North American utilities will continue to be intense. Mergers (such as Capgemini and TXU) may create the best of both utilities focus and outsourcing/systems integration expertise. However, established relationships that each of the leading players have already established with utilities may limit the strength of new partnerships."

How modest! To call it a mere "study"! We really need a stronger word in the English language than "examines". "Forecast"? Try prophecy maybe. The competition will continue to be intense? You cannot come away from reading this without a real sense of dread, panic even, over the intensity of the competition that will be faced by the unsung heroes of the utilities companies. How you will bemoan the established relationships of each of the leading players and how they so limit the strength of any and all possible new partnerships. Oh the humanity!

Sorry for getting so emotional. But that's what USUBO does to you!

And now, the promised spoiler. This ought to make anyone who reads it salivate with desire, get chicken-skin from excitement, and hold their breath with anticipation.

"Business process outsourcers should avoid the trap of repeatedly customizing outsourcing solutions for each client," said Meredith Whalen, group vice president, U.S. Vertical Market Research. "This defeats the purpose of the economies-of-scale concept that is necessary to make the outsourcing model cost effective."

Even after dozens of readings I still get chills.

I cannot recommend this precious resource enough, to anyone in any way involved in utilities, billing, or even outsourcing. It is a MUST READ!

See you at the fan-site!

When you think about it, $375 for each page isn't THAT bad. Especially when it covers the Utility Billing Outsourcing all the way to 2008! Seriously, how can you go wrong?

Jeffrey Dobkin is an expert on marketing. That's not an opinion; it's a fact. Experts do; Dobkin does. Experts are recognized in trade publications; Dobkin is written up frequently.

The articles that this man has written for publications throughout the years could probably fill a small home. Suffice it to say that there are quite a few angry forests out there that have seen many a fallen tree be used to make the paper used to print the brilliance of Jeffrey Dobkin's marketing techniques.

This book is small but concise; easy to read but informative; inexpensive but preciously valuable.

I would have to go on to long to tell you all of the good that you will find in here, so instead I'll just tell you two things that you won't find in here: no cooking recipes and no tips on how to change your oil. Aside from those two things, Mr. Dobkin gives you everything you need to know to market your product or services effectively.

I couldn't reccomend this book higher.

I just finished reading this book, and I wholehartedly recomend it.

Step by step instructions on how to write your Press Release to be chosen by editors, information on where to send your Press Releases, a series of letters you can use to introduce your business to prospective clients, and more.

Worth every penny. (...)

This is a concentrated book on direct marketing for businesses -- particularly the use of multi-sequence letter campaigns and PR releases. It is very appropriate for start ups -- as the costs of his techniques are relatively low.

The author is a practical businessman. And he's got great testimonials from readers. The one from E. Joseph Cossman follows: "Today I have over one-thousand business books in my library and if I had to get rid of every one, the only one I would save would be Jeffrey's book, "UNcommon Marketing Techniques."

Again, it's a practical book with low cost techniques for the budding entrepreneur. They also can be used by any business. I particularly liked his coverage of multi-step marketing and his coverage of what to do first on writing any sales letter or ad (hint: something powerful about objectives).

I also have his other book "How to Market a Product for under $500" and recommend it without hesitation. The author appears to be a low-cost, high results guy.

John D.

great book! the bakers do a great job sorting a lot of information into this small book. they offer scientific studies, a personal recovery story, and lots of great recipies. all the recipies i have tried have been good but some are a food combining charts nightmare. some ingredients are harder to come by but most can be improvised with what you have on hand. anyone interested in raw foods should have this book on their recipie shelf.

I found this book at the library and now I'm here to buy it. I refuse to return it until I have a copy of my own! The recipes are delicious, and mostly simple. There are a lot of basic recipes with variations, like breads and nut/seed milks. There are also some how-to sections like sprouting and what foods should and shouldn't be consumed together. I love this book even more than the BIG book I got from my church's Hallelujah Diet course. If you are having trouble deciding if you want to go RAW, this book will make the transition easy! All the basics and a LOT of extras! Enjoy the road to good health with the help of Elizabeth Baker's FABULOUS UNcook book!

No, this is certainly not the first raw food book, but it first came out when raw foodism was not nearly as well known as it is today. I bought a previous edition in 1981 or so, and it's still one of my favorites. The recipes are creative, and the narrative section of the book contains all sorts of little gems of information (such as why there's really no such thing as "cold-pressed" oil). I haven't seen this new edition, but I have every confidence that it's as good as - or better than - the old one.

If you enjoyed The Artist's Way by Julia Cameron, you'll love this book. And if you didn't enjoy it because you thought it was too preachy, you'll love this book. Unleash the Artist Within is full of practical advice and exercises that I think most creative people will find helpful. Bob is a guy who has done exactly what this book is about-- turning creativity and passion into a business. He's a good mentor for anybody interested in doing the same and this book is a great way to get a ton of his advice for not much money.

I really dig Bob's writing. It's clear, concise, and to the point. You'd be silly not to read this book if you are serious about your artistry, and being a professional at it.

- gilli moon, author of "I AM A Professional Artist"

"Unleash the Artist Within" is an amazing book. It helped me realize what it was I liked so much about Bob Baker. Sure he has years of knowledge and great tips, but it was his ability to inspire that really sets him apart.

You see, Bob is a creative consultant, and that is what makes him such an incredible music marketer. His eBook "Unleash the Artist Within" is evidence of that. It takes you step-by-step over 28-days through the creative process. The tips described therein are sure to get your creative juices flowing. And every penny you spend on his written wisdom is money back in your pocket.

I normally choose books written by well-known authors. Timothy M. Todreas is not one of them.

What made me buy this book was the title, and its content: Just as mp3 and the Internet have revolutionized music and information, digital television will revolutionize the whole TV experience as well as the industry.

This book held me captive from page one to the end, because it holds the answers to so many questions in my line of work, which is a consultancy services for digital television!

I recommend it to anyone who is interested in where television is coming from, where it's going and what the h_ll you should do about it!

Having spent much of my career in the television industry I found this book fascinating. I would be surprised if it did not, over time, become a secret playbook for those in the industry interested in getting a leg up on their competition -- or at least in understanding what the future holds. My only minor complaint is that some of the forays into high-level MBA-type analysis were hard to follow for someone without a background in economics. Yet those occasions were rare (two actually) and did not detract much from this otherwise thought provoking and well written book.

Mr. Todreas brilliantly slices through the mountain of speculative bunk written about convergent media. The author concisely argues that value in the Digital Television Era will shift from distributors to certain branded content creators and established packagers. Supported by easy to read tables and a relaxed writing style, Mr. Todreas scores solid hits up and down his analysis.

I recommend that all television and media professionals, as well as consultants, read VALUE CREATION to better understand their opportunities as we begin to break free of the distribution bottlenecks of the Cable Era.

As a marketer if you don't read this you can say you are "left behind"! Every marketing professional should have and read this book.

It's a rare business book that purports to systematically measure the impact of a business strategy, especially as one as broad as advertising. Based on a panel of 2,000 households across the US, Jones reports findings based on the evaluation of 142 branded product advertising programs. He concludes that while advertising produced an average increase of 24% in short term sales and an average increase of 6% in long term sales, he find that the majority of campaigns (60%) are relatively neutral, 20% contribute to increased consumption, and 20% actually diminish sales, at least in the short run. This is a stark reminder that any company can advertise, but its the quality not the quantity that counts

Every marketing professional and specially media planner should read this book.

After reading some database marketing books, I just want to say this book is the best one for telecom direct marketing guys. As a direct marketing professional, I think this practical guide help me build strong confidence to get a related job in the telecompany next year.

Thank you, Mr. Mattison!

This is one of the only "introductory" books that actually bring value : after reading it you will understand the whole marketing processes in telco and how the marketing database supports it.

It provides a 360° presentation of all the components :

- Data sources

- Data Analysis (with many segmentation case)

- Processes, especially marketing campaign

- IT architecture (for managers ...)

I believe that the logic presented here can be extended to other industry : financial services, utilities, ...

A very good and easy reading

As an experienced telecommunications executive, I found this book to be amazingly easy to read, straightforward in its approach and insightful in its application. A MUST READ for anyone dealing with marketing in the communications industry, and any other industry for that matter. MAKES CRM UNDERSTANDABLE AND TANGIBLE.

The Wizard of Ads is an exciting approach to advertising that uses wit, philosophy, and inspiration to educate the reader on succesful advertising for any business. From ad copy to strategy, the Wizard of Ads supplies short, easy-to-read vignettes that can be directly applied to many specific issues an advertiser may encounter. I often refer back to these books to tackle daily encounters and share them with my clients because they are presented in such a way that makes perfect sense. I liken these brief essays to parables told by Jesus in the Bible. They are perfect metaphors for so many things we deal with as advertisers.

What is branding? How do people really remember you? How do you build your brand? These books get back to the basics. There really is a magical formula. For you. For your company.

I bought these books because it was different. It disagreed with everything I had previously learnt. This book can change the way you think. Forever. My mind turns in a completely new direction. Seeing things from a complete new angle. How can anybody pass up such an opportunity?

The unedited Wizard of Ads trilogy on audio CD, featuring the Wizard, himself, reading his own books, professionally produced and lavishly packaged.

You're buying all 3 for one price. Wow.

The Wizard of Ads -
voted 1998 Business Book of the Year - on 6 CDs - 5hours, 7 minutes.

Secret Formulas of the Wizard of Ads -
The Wall Street Journal #1 Business Book in America and a NY Times business bestseller - on 6 CDs - 4 hours, 45 minutes.

Magical Worlds of the Wizard of Ads -

Another Wall Street Journal bestseller, the stunning conclusion of the Wizard trilogy - on 7 CDs - 6 hours, 9 minutes.

Sixteen Hours of amazing stuff.

How can you go wrong?

Here's a book that should be on the desk of every person in marketing or advertising any place on the globe. Ms. Moses has penned a fascinating first-person account, describing the burgeoning teen market. The future for all multinationals will be trying to market into the Third World's teen market. Elissa Moses shows you how.

teenagers need to read this to find out just how stupid they are. we all go through this moronic period in life, when market forces prey on our immature and unsuspecting minds. it usually starts at 15, but for some it finishes at 30. we are preyed upon by a constant bombardment of commercials which subliminally discourage us from investing in our future. MTV warps our brains and we forgo our savings on overvalued and hyped up trinkets that help us conform to nonconformity. we end up with racks of CDs and a cuboard full of designer shoes, but no downpayment for our apartment when we realize that life is serious. there aught to be a law against this!