Promotion Books

The tone of the classroom is so important to optimize learning. Every teacher (and parent as well) needs to be aware and purposely set as their goal to create an environment that fosters learning. Another book that does an outstanding job at designing a creative, loving and nurturing environment in the classroom and school is Bully-Proofing Children: A Practical, Hands-On Guide to Stop Bullying. Highly recommended...it is filled with loads of units, scripts, and activities to help build self-esteem and help children get along.

This is a great book. Every person who deals with children should read it. Seriously.

I was actually a student in Tana's University classroom. It was this book that allowed me to learn a ton of information about ideas to use in the classroom, regarding issues that sometimes hinder emotional well being. It is my hope that all teachers incorporate emotional well being awareness into their everyday classrooms.

This book meets its promise of deflating the academic presentations contained in more theoretical marketing books. Too often, those books sub-divide and label marketing approaches and customer acquisition strategies into acronym-ridden codes that only confuse readers. Many of these books assume that the customer is the center of the marketing universe. Author Stephen Brown contends just the opposite. Customers are not the core of the cosmos. At best, constantly catering to their whims and changing tastes often ties marketers into unproductive knots. Using powerful - if sometimes questionable - examples, Brown shows that customers readily follow good marketing campaigns. Yet, the book relies so heavily on alliteration, puns and perky jokes that it often becomes just too cute, which impedes its solid marketing message. We recommend it as useful reading for marketing professionals who seek fresh ideas and a break from the old jargon. Alas, despite its title, no free gift comes with it, other than some razzle-dazzle marketing war stories.

Stephen Brown has a way of making marketing so much fun, why should it be serious?
From the start it becomes totally clear the Author is totally up on his content, and knowledge, this is NOT simply a license to rant and rave to people who pay $20 and want to get their moneys worth.
The examples are current, or if are not current, are totally relevent to the topic at hand, though his explanation of what is basically 'exclusive' marketing, or the idea that by not giving people what they want, they will only want what you offer even more.
I cannot reccomend this book more highly, as a marketing student it really should be required reading as its not only interesting and relevent, but makes the topic so much damn fun!.

Wow! I didn't see this one coming. Brown's writing style is literary electricity. His method of teaching brands his lessons on your brain. He case studies and research would make the New York Library look like kindergardners with crayons. I LOVE this book. Haven't read anything this good since, well, re-reading one of my own books. I say get this one. You'll love it. -- Joe Vitale www.mrfire.com

Many books of this ilk have an attention grabbing title, yet are poorly written with basic concepts repeated to fill up the chapter. Not so with Maria's book - she succintly describes the strategy and process of marketing and promotion for the creative professional. In doing so, she breaks down the feeling of being overwhelmed by the tasks to create visibility and thus business, and you are inspired to create a plan and act. Thank you Maria - this was the book I've been searching for.

Too little has been written about the business side of graphics and, unfortunately, much of what exists is too theoretical or academic to use. Maria's book "cuts to the chase" and tells the graphic arts professional what they need to know to succeed. Corporate contractors can benefit, too, in learning how to maximize "win-win" situations with their creative professionals. This is a user-friendly handbook for the busy commercial artist - or the artist who would like to become busy by tapping the insights of a seasoned professional.

The quality of the writing here is just great. Some really lucid explanations of subtle concepts.

This is one of several excellent volumes in the University of Michigan Business School Management Series in which the authors provide a cohesive, comprehensive, cost-effective customer measurement and management system which consists of five separate but related stages. Specifically, they explain:

? How to identify the system?s purpose and goals, deciding which customers to include and how to group them into natural segments that reflect their interests and purchasing patterns

? How to use qualitative research to build the ?lens of the customer?, a model of customer views of the products and services that you provide, customer satisfaction, and the loyalty and retention that result

? How to use the lens of the customer to build a customer survey to measure quality, satisfaction, and loyalty

? How to use the lens again in analyzing data from the customer survey, both to determine what could be done to improve customer satisfaction and to assess the probable effect of each potential improvement on bottom-line financial performance

? How to set priorities for quality improvement, using the information developed from the survey as background for business decisions, and then implement the decisions according to the priorities set by management

Whew! That?s a lot! Fortunately, Johnson and Gustafsson devote a separate chapter to each of the five stages of the process.. They also provide three valuable appendices: A mini-case study of the Ratorp Tire Company, the NACS Customer Satisfaction Survey, and a Data Analysis in Practice. If your organization needs to improve customer satisfaction, loyalty, and profit, here is an excellent source.

This is a great book for people who have always wanted to be actionable in analyzing customer satisfaction and loyalty data to make strategic decisions. The book provides concrete examples with real data to step you through in building satisfaction models that lead to bottom line performance. It is extremely well written for a broad range of audience from the novist to the experts. This book not only provides you with the necessary tools to run models but also explains in an easy to understand manner the underlying reasons and background as to how customer satisfaction and loyalty models should be approached. I would highly recommend this book to anyone who desires to have the ability to actually run customer satisfaction models and make intelligent interpretation and executive decisions.

This book focuses on linking customers' needs with a company's processes to create the best customer experience possible. The book outlines a five-stage process to create this link and thereby improves customer satisfaction, loyalty and profit.

Stage 1: Identify the system's purpose and goals. Create a customer measurement and management system to analyze and understand the company's entire system for generating profit.
Stage 2: Utilizing qualitative research, a model of customer views of products and services offered customer satisfaction, and loyalty and retention. This stage shifts the focus from the company's perspective to the customer's perspective.
Stage 3: Design a customer survey using the lens of the customer created in Stage 2 to measure loyalty, quality, and satisfaction. Various survey formats are presented.
Stage 4: The survey results are analyzed utilizing advanced statistical methods to figure out what can be done to improve customer satisfaction and to assess the impact actions will have on revenue.
Stage 5: Based on the impact actions will have on the bottom line, priorities will be set to improve quality. This system will make a direct link between quality, loyalty, satisfaction, and profit. The system allows for the user to continually review and assess quality.

This is a very well written book on advertising. It is nice for a change to have heard of the authors! Usually when I read a review in another publication, such as Adweek, I am curious about the book but never buy it-this time I went ahead and bought it and I am most pleased. I am looking even more forward to the publisher's book entitled Inside the Minds: Leading Marketers - with the Chief Marketing Officers from Coke, GE, FedEx, American Express and other big names. It will be a very interesting contrast to the advertising side of the business.

This book is a must read for every advertiser-fantastic insight into the future of the advertising world. Adweek was right-this is a must read.

I have read close to 50 books on advertising throughout my career and this was by far the most innovative and thought provoking book I have read to date. I especially liked the chapter by Tim Love at Saatchi & Saatchi-but the entire book is full of insightful thoughts on where the future of the advertising industry is going. This is THE book to read if you are in the advertising, marketing or public relations industries.

Just help me to find an original of this book. I'm searching for it since 1994 and still haven't found one. I think this says enough for a graphic designer that simply loves the style of DDB and the Volkswagen ads.

For an excellent alternative to "Is the Bug Dead" (which is, unfortunately, out of print), you can check out "Remember those great Volkswagen ads?", published November 2000 and still in print in the UK - check out [...]. It charts the history of the Beetle advertising and has an additional chapter on the New Beetle. It is a beautiful, fully illustrated book and a fantastic read for Beetle enthusiasts and those in advertising alike.

With little commentary this book lets the ads speak for themselves

This book is a wonderful tale for children, young and old. It is a great way to learn how to talk about your feelings and emotions. All children should have this book, especially when they are trying to deal with any stressful situation and when they are upset. It's great!

This is a lovely book that teaches empathy for others and lets children realize that they have control over their own thoughts and actions.As a mother of three I would love to see this book read in all elementary school classrooms.

Jonathan's Garden is a tenderly written and beautifully illustrated analogy of life. Readers discover along with Jonathan an age-old secret -- that our thoughts, actions and beliefs shape our "gardens," our view of the world and the reality that we live. Readers discover young Jonathan bogged down in a world clouded by darkness, anger and spiritual emptiness. Through the guidance of the Keeper of the Garden of Thoughts, they, along with Jonathan, discover a magnificent garden of hope, beauty and fulfillment -- the creation of their thoughts and deeds. Jonathan's Garden is a story for all ages, offering a refreshing take on one of life's most important lessons. It teaches that what we sow is what we reap, and most importantly, that each of us has the power to live a positive and happy life.

Madison & Vine: why the advertising and entertainment industries must converge to survive is an interesting, informative and highly relevant book. The book contains a detailed history of what product placement has been up till now. Furthermore, discusses emerging trends in society and poses interesting predictions for the future. It is well written, highly objective, critical, and has credible sources and industry facts. It is the best book I've read in years.

Thanks.

This book is essential reading, not just for those in the advertising and entertainment industries, but for anyone who wants to be successful in marketing and selling any type of product in the 21th century. It's like "Future Shock" in the sense that it is the first serious exposition of cataclysmic changes in how we will be exposed to new products and information in the years ahead.

I have armed myself by reading this book (twice) and anyone else who wants to retain their competitive edge, or who is just curious about what the future will look like, should do the same.

Scott Donaton brought attention to the subject, publicly in AdAge, and he's captured the very essence of this new "practice", where consumer brands, entertainment properties, and entertanment talent will all be blending together.

My only fear is that he does such a good job, that too many will be too well armed now, and invade the "space"!

I found the text to provide an outstanding concise summary of product opportunity pursuits and valuation of business/product opportunities. The text includes lots of real world examples that reinforce concepts presented.

I agree with the reviewers: this book is a hidden treasure. Very good content, oriented towards aspiring marketing managers. Covers lots of stuff (consumer behavior, competitive dynamics, pricing, promotions, channels, etc). Focus is on achieving quantifiable results. 5 stars book.

Excuse the above pun and forget the fact that this book is required reading in many top-tier MBA programs. This book stands on its own as an excellent marketing reference. Strategy, Theory, Best Practices, Real World Examples...this book's a marketing treasure trove. Only problem with books this good, you'll wish you had the hardcover.

If you are thinking about going into this business, this is perfect!! I have been a notary for over 5 years and wish I had this when I started out!!!

I was fortunate enough to hear about Laura's book before I started in the notary business. The advice the author shares is honest, unbiased and valuable. This is no "get-rich-quick campaign". She provides step-by-step instructions on how to get listed in important directories, prepare press releases and more. What's best is that she responds to your email if you have a question about her book. I may have to buy another copy, I've marked up my first copy with underlining, arrows and other important notations. If you are serious about the notary business you will read this book over-and-over again because each time you do, you'll find some new information that you overlooked previously. Looking forward to her writing Part II of this excellent resource material.

I've been a notary for years and this book gave me lots of solid, useful, low-cost new ideas I could implement right away. It is direct and to the point: no fluff. The information can't be found anywhere else - I've looked. It's an excellent resource I know I will refer to many times in the future. Very helpful. Excellent resource.
- Kathy in TX