Promotion Books

Joy is a wonderful speaker (I heard her speak today) and has such a fantastic energy! This book is great with easy to accomplish "nuggets" which will only make your sales and interpersonal skills grow. Definately recommend! Joy IS the spark to get you going!

Very good book worth the time to rea

Don't just READ this book-LIVE it. And make sure everyone in your company that comes in contact with customers/clients has a copy. This book could very well serve as the sales training program for most organizations-that is how practical and valid it is.

If you want common sense, real world, sales/marketing advice, this book should be up front and center in your library.

I got the book because her seminar was so good. She has an enthusiastic style that comes through in her writing. Lots of great info in a handy format.

My copy of "The Fine Artist's Guide to Marketing and Self-Promotion" by Julius Vitali could not have arrived at a better time. I needed to approach numerous manufacturers to evaluate state-of-the-art video equipment for my own book project. The chapter on corporate support for the arts provided the right combination of factual information and inspiration that let me know I could anticipate a 75% favorable response to a request for product support.

This book prepares beginners for a life of living off one's own wits as an artist.It contains reasonably priced, low and high tech ways to promote your art on your own. It's required reading for anyone seriously planning on making a career in the arts. Art professors would do their students a big favor by making this book a required text.

Julius Vitali encourages artists to think of themselves as small business entrepreneurs, like painters of the Renaissance who ran their studios as businesses. In this revised edition, there are important chapters on running a home business efficiently, using media to get your work into the public eye, Internet marketing and making a career in Europe. Other chapters contain helpful strategies for exhibiting, grant writing, assembling a résumé and portfolio. I've been making a living as an artist for more than 25 years and this book taught me a lot of new strategies and unorthodox methods for marketing and self-promotion. It contains realistic information that could only be acquired from successful daily practice. Why start from scratch when you can get this type of help?

Making a career in the arts takes an aggressive approach to selling. Julius Vitali shows it can be done and how anyone can do it with straightforward, no-nonsense advice.

As I am married to an artist, I can well appreciate the immense difficulties artists face when they are endeavoring to sell their art- work.
It is with this in mind that I decided to read and review Julius Vitali's updated edition of The Fine Artist's Guide To Marketing And Self Promotion.

Vitali's question in his introduction- how do fine artists create a reputation and career that will ultimately allow commercial galleries to sell their work- sets the tone of this extremely informative book.
We often hear the common complaint of artists that they have been rejected so many times that they might as well throw in the towel and forget about selling their work. A simple reply to the artist would be to persist and don't be discouraged. However, unfortunately this is not enough.
They must realize, as Vitali points out, there are other factors contributing to making an artist known, such as knowing about publicity, marketing, a clear and articulated aesthetic vision, networking, timeliness, and yes, a certain amount of luck.

Vitali deals with all of these elements in his eleven chapters that clearly point the artist in the right direction. In addition, the reader is also provided with brief profiles of thirteen successful artists, who have implemented to a lesser or greater degree many of Vitali's guidelines. When I was growing up my parents always told me that you learn from the best not the worst. In other words, find out why certain individuals are successful and learn from them. This is basically Vitali's motive for including these thirteen profiles, wherein the reader may be able to implement some of what worked for these artists.

There is also no shortage of interesting advice scattered throughout the book. As examples, did you know that making personal contact with magazines and newspapers is the most effective way to achieve success with these publications; be careful if you exhibit in the same area and repeatedly send media releases, this may turn off reports and reviewers; that more people listen to radio than ever before and this is an excellent opportunity to be known.

In addition to receiving some excellent tips as to how to market and sell yourself, the author provides timely resources pertaining to grants for individuals and special projects, corporate support for the arts, exhibiting your art professionally in a variety of venues, assembling a résumé, portfolio, and letters of recommendation.
A useful appendix at the back of the book deals with digital resources, Internet security and other related Internet topics, useful software, printers, ink and paper, and publishing.

Julius Vitali is a well- known international artist who has exhibited all over the globe, and his work appears in numerous public and private collections.
Artists who will devote the time to thoroughly read and probably re-read chapters that are most appropriate to their situation have the most to gain from Vitali's advice.

Norm Goldman Editor of Bookpleasures.com

I am a artist and bought this book to get more information on better ways to market and promote my work. This books offers very useful advice that is easy to understand and follow. If you are looking for ways to promote yourself and market your work this is a must read.

The marketing and promotional tips offered in this book are practical and geared toward the profesional artist. Artists who seek a career in the world of fine art and developing a reputation are strongly encouraged to read this book. The advice is both easy to understand and will prepare the artist for the real world, not small-time futility.

Great book. I found this book is much more practical than many other related books. It contains countless specific tips and steps you can take. And as a previous review notes, there are plenty of books on how to land a job, but this is the rare one that tells you how to excel once you have the job. Very readable, valuable, practical and even humorous at times. The last thing I'll mention is that I like the way the author drew on interviews from a number of sources. I'm suspicious of books that tout the approach of just one successful individual. I might not be like that individual. I find the interview approach much better because it identifies common themes and approaches that have worked for a range of people.

The content of the book is accurate and new. But, most of all it is practical.

The major focus is on attitude and doing good work. Between these two focuses you will do great. The book explains how to maintain and brand yourself with an attitude, while also providing the tricks of the trade in doing good work. The book is simple and straight forward. There is very little B.S.

I am at the beginning my career and have seen great results so far. After reading the book, I have given to a colleague and to a friend. Both have enjoyed it and wish they had read it earlier in their careers.

Numerous guides cover how to land a job - but few focus on how to succeed as a new hire. From New Recruit to High Flyer covers everything from project and people management to understanding office structure and relationships, providing real-life examples from those who have succeeded as new hires. Common pitfalls and how to overcome them are included in a 'bible' every new hire needs to make the most of a new position.

Diane C. Donovan
California Bookwatch

This book has been great and it is helping me a lot. Even though I have started my career some years ago I am still missing some key points. The fact that the author is not only giving his own advice, but he is using the best bits and pieces from people that went to Harvard. I guess that quite a few of these are really intelligent and ambitious guys.

Topics that are covered are how to get the right attitude every day at work, how to be systematic in your approach to your career, how to develop the right tools for doing research, how to write and speak effectively, and how to communicate in different situations, and other three important topics that are hard to address when you are just starting in the business world: networking, mentoring, and politics.

If you don't think you know it all get this book it will have a possitive return on investment!

This is quite possibly one of the best self-promotion guides available. As a college senior getting ready to enter the job market, this book has been like a bible to me. It's no longer enough to have the skills employers are looking for, you have to be able to make a strong impression right from the start and this book will show you how to do it. Get Noticed is full of excellent ideas for creative, unique résumés, thank you cards, and notices. Truly an invaluable resource.

Applause to this little book for giving support to "creatives" bold enough to take the first important steps to self-promote! But being bold is not enough. Effective self-promotion takes planning - lots of planning that includes establishing realistic goals, targeting your audience, and then figuring out how your service or product relates to that audience. Then it takes being "bold," and having the guts to put your plan to work! Clark's book provides the self-confidence many talented people need to get onto the right track. Bottom line is that if we want people to value our creative skills - or invest time or money in our projects - they have to know who we are, what we have accomplished and why they should care! Having talent just isn't enough. (Reviewed by: Marion E. Gold, author of "Personal Publicity Planner: A Guide to Marketing YOU."

As a high school computer graphics teacher, I found this book to be a wonderful addition to our resource library. My students were able to read about a variety of graphic designers and saw great examples of their work. The information from the designers helped my students understand the design process and concept of promoting your work. We contacted some of the designers to get answers to career research questions related to the graphic arts field. Some students also interviewed some of the designers in the book. I would recommend this book to anyone who is teaching in this field or planning to become a graphic designer.

Sheree Clark understands the importance of getting noticed! She is an inspiration to designers and other creatives who need to jump-start their marketing efforts. This book shows that self promotion is not only smart business, it's fun... look at the many ways she shows you to create a buzz. I recommend this book to new and old practitioners, students and anyone who enjoys seeing playful, client-making design.

This is an outstanding book consisting of 50 fascinating sales stories by 50 of the "World's Greatest Salespeople", with cogent comments from the author on the lessons that can be learned from each story.

These are generally short chapter,perhaps 4-6 pages each, making them ideal for a brief review or for a sales meeting. Topics cover every facet of selling, and drawn from a wide variety of fields--but with universal applicability. Excellent vacation book for a salesman. Not heavy reading, but definitely heavy return on investment. Good gift.

This book gets me going when I really couldn't give a rip. It has given me countless little ideas to use in my daily sales life. It sems to work well too. I'm now a top performing sales rep for one of the best sales forces in the world.

If you're in sales-your gonna love this book. Many of these stories are classic sales stories about achieving sales success. I believe the best way to learn how to do anything is find a role model. Find someone who has done it. That what this book does. It shows you many real life examples of what really works in the sales business. Read, enjoy and apply them into your situation. Highly recommended.

Zev Saftlas, Author of Motivation That Works: How to Get Motivated and Stay Motivated

One of Robert Shook's first bits of wisdom for salespeople is that enthusiasm is contagious. He proves this in his latest book, which crackles with his own palpable excitement for the topic of sales and the anecdotes that he's compiled to illustrate his points. He peppers his introductions with slang and cliches. Oddly, this is a plus, making the writing honest, human and real. The book is simply and concisely organized. Shook wants to entertain as well as inform his audience. We [...] recommend this book to those who are in sales, those who supervise salespeople, and those who love good business war stories.

This book is essential to any musician needing to boost their career. Easy read and very informative.

The music business is one of the few industries that truly takes creativity and self-motivation to a whole new level. The Guerrilla Music Marketing Handbook is designed to help us starving musicians and other just-as-hungry industry people set the stage for being the best in areas that our competition is lacking - connecting with our fans and gaining new ones.

It's a cut-throat world. What are you doing to better your odds? I highly suggest not only reading this book, but also applying everything between the front and back covers of this book to how you do music business. Become the success story. Buy this book.

Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians and Bands on a Budget (Revised & Updated)

and this one too:

Guerrilla Music Marketing, Encore Edition: 201 More Self-promotion Ideas, Tips and Tactics for Do-it-yourself Artists

Bob Baker brings it in this book. As the title of this review implies, if you are a musician of any type and want your music to be heard, you need to buy this book. The insight comes with every single page and doesn't even stop at the end of the book; on the last page he gives you a link to his website, www.thebuzzfactor.com where you can sign up for weekly promotional tips plus a plethora of new and up to date marketing information for musicians. He breaks things down into lists that make the book easy to read.

I've read a lot of music marketing books, and none of them even compare to this. Bob's analogies and real life experiences truly shine and help to make the book filled with useful knowledge.

In the first section, the basic training, he talks about the three main stages of music marketing: creating awareness, making connections, and asking for the sale. If you aren't doing any of these three, then you need to. The second key point he hits on in this section is goal setting. If you don't actually write your goals down and set focused, yet flexible, deadlines, you won't succeed. He then shows the first five steps of marketing (and profiting from) music. Theses include knowing who your ideal fans are, what motivates them, what your brand identity statement is, and focusing on what your fans will get out of the music. Finally, he hits the point of knowing what kind of music you are dealing with and how to portray it in words.

In the second section, online marketing, he shares several key insights on how to use the internet effectively to market your music. There is so much money spent online on music that you are crazy not to be marketing yourself with the internet. Baker gives many examples here of how different sites like myspace, facebook, flickr, and youtube are so useful and profitable. As well, by using blogs and podcasts to promote your group, you appeal to a much wider variety of people. He continues by giving more sites that can be used for indie artists and as well more examples of people who have succeeded in music by using the Internet.

In the third section, music publicity, he starts by giving 32 new ways to promote group or new release. These examples, some hilarious, are all insightful on how to use your imagination to tie in with recent events or publications. Next, he gives a list of 29 key elements to creating a sizzling press kit. This is without a doubt every self promoting musician needs to have in their head. Then, Baker talks about how you should talk to media people, how you should address letters to them to draw attention to yourself, different ideas for advertisements, and lots of other brilliant things that one wouldn't normally think of.

In the fourth section, money and sales, he starts off with 39 ways to sell a lot more of your cd's, dvd's, and music merchandise; once again, he offers many more insightful ideas on how to sell yourself and to get people to check your music out. A huge list of independent music sites follows. He then goes on to describe how you can make money as a musician and other random ideas on how to make some more money on the side. The basis behind this section is basically how to make money for a band.

The fifth and final section, promotion tactics, starts with 13 low-cost, high-impact music promotion ideas that work. These are more ideas on how to basically sell yourself as a musician. In Chapter 19, Baker describes how to use the telephone to get more and more exposure. This is very informative and is something every musician needs to know to become a better salesperson for their band. He concludes the book with still more brilliant ideas on promotion.

If you're at all interested in establishing renown within the music industry, you need to get this book and read it cover to cover. You'll love it and it will surely take you places you didn't imagine. From a musician's standpoint, trust me, this book is worth buying.

To be truthful, I was skeptical when I first read about this book and doubted it could help me much as I'm a nightclub DJ, not in a more traditional band. I still gave it a shot and it's one of the best purchases I have made for my DJing thus far. This book is full of little "aha" moments - ideas that are at once practical and unusual. There are no magic secrets in the Guerilla Music Marketing Handbook, but page after page of resources, inexpensive (or free) ways to promote yourself and your music and helpful true-life stories to illustrate the content and give further inspiration.

I started putting the ideas in this book to practice only a few days ago (I just received it in the mail this past week) and have already gotten a handful of new names for my mailing list (which has been converted into a benefit-packed club), gotten a gig with a highly respected Chicago promoter and had a new photo shoot to help hone in on the image I'm trying to convey. I look forward to the continued results I will see from putting this book into practice. Kudos to Baker!
-Dani Deahl
www.danideahl.com
danideahl.vox.com

Easy read and very informative. This book will take you by the hand and help you become a more productive, successful and creative musician.

The music business is one of the few industries that truly takes creativity and self-motivation to a whole new level. The Guerrilla Music Marketing Encore Edition is designed to further help us starving musicians and other just-as-hungry industry people set the stage for being the best in areas that our competition is lacking - connecting with our fans and gaining new ones. Read and learn Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians and Bands on a Budget (Revised & Updated) first.

It's a cut-throat world. What are you doing to better your odds? I highly suggest not only reading this book, but also applying everything between the front and back covers of this book to how you do music business. Become the success story. Buy this book.

Guerrilla Music Marketing, Encore Edition: 201 More Self-promotion Ideas, Tips and Tactics for Do-it-yourself Artists

and this one too:

Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians and Bands on a Budget (Revised & Updated)

It provides a better grasp on the marketing aspect in the music industry. i feel less overwhelmed to try and be innovative. With Bob's ideas as a start, the ideas just come flowing after that. His ideas are really helping my business. Ive been able to increase profits in less than a month, and have been able to book several BETTER gigs for the bands I represent. Thanks to him and myspace I just might be the happiest promoter in Los Angeles.

I got the original GMM book about ten years ago and it's still on my shelf to reference when working on a promotion. This one is going right next to it. This series is great for bands, musicians, and songwriters who are on a budget and looking for results-oriented marketing tactics that will help you sell more stuff and make more money. You'll get techniques that work in ANY marketing medium, including live shows, postal mail, fax, email, or web. If you're willing to do just a little bit of work in an organized way, or willing to teach others how to do that work for you, you'll see results. This book (and the 1st one) are real bargains. When it comes to your bottom line, most musicians will benefit more from the Guerrilla Music Marketing series than "classic" music business books such as This Business of Music. Why? This game is about marketing... It doesn't matter how good your music is, who your attorney is, or if you know what the difference between performance and mechanical royalty are, if you can't get the word out about what you're doing. Get this book!

Wishbone is a lovable ,talking, pooch full of stories. He has a tail overflowing in excitement, as the humans around him try to grasp what is truly going on.
Aside from all the cuteness,Wishbone explains words the reader may not know. His words are bold, for simple reference.
This story isn't overly scary, nor wordy. It has enough adventure to keep young readers wanting more.

Someone is haunting the clubhouse that Joe, Sam, David are hanging out in with some new kids. The person is found, but the REAL mystery is just beginning!

This book is super! This mystery has another mystery inside the first one! The end of the book is extremely surprising!!! I finished this book over the weekend because it was so good!

As in all Wishbone tales this story has us looking at a famous book and dealing with another story. In the case of the mystery tales we have a mystery in another mystery. This makes for a doubly mysterious book. It was funny and kind of scary. It as a surprise at the end as all mysteries are. I liked the book and thing everyone should read the whole series.

"High-Impact Sales Force Automation: A Strategic Perspective
By Glen S. Petersen"
This media helped me make thousands of dollars from a greater margin. If you are losing money or sales, and do not know how to make a comeback, this media is guaranteed to spur your imagination.

This media contains vital information that should belong to any existing retail/service business. The info is also great for entrepreneurs who will find tools saving them time and money.

Glen Petersen did a great job.This book covers all the aspects of SFA in a technical but readable way. Must be a required reading for consultants and users alike. I will put it in my top three list about the subject.

Read this one first. This is a must read for all consultants, project managers, and executives stepping into the world of sales force automation.

While I've yet to find the definitive book on selecting and implementing a sales automation solution in a corporate environment, "High Impact Sales Force Automation" does provide an important piece to the puzzle. The book helps put sales automation into perspective and provides a solid background for those individuals charged with finding an automated solution for their organization. After reading this book, I was able to hold intelligent conversations with many of major providers of enterprise-wide solutions.

My dance teacher uses this syllabus in class and we all love it. The different levels of exercises are perfect, as we can build upon them each week. THis is a very useful book.

the principles found in the beginning lend necessary insights into the exercises that follow; great for the creative mind.

This book is a true expirience, but it is definately not for beginners in dance.I am a former dancer, now choreographer.
The book gives you a more than well insight in Jose Limons work and working-methods, and contains wonderful pictures. You get facinated and humble the more you know about Jose Limon.
The examples of exercises in the book is a valuable part of it. They are carefully written down, so you can follow them. If you can read notation there is a unique part with short pieces of choreographies.
I really enjoyed to read the book. Limons work comes even more alive and shows his uniqe technique. So if you are a dancer or have a good basic in dance, the book is highly recommed.
It is one of those books you just want to add to your collection.

This book really shows the incredible skill of Jose Limon. I am a dancer and I really enjoyed this book because it clearly showed the technique of Jose Limon. I would suggest this book to any dancer because it really gives you new perspective on some types of movement. This book really made Limon's technique and movement come alive.