Promotion Books

I love Absolut ad's and have always wanted to get one. They are expensive new , so I got an used copy from an amazon seller. It came quickly and I flipped through the book for about 20 min when it arrived 2 days later. I love all the ads and they are all so clever. I might not get some of the modern art ones, but I love the city ones in particular. Anyway, I got this book for my new house and new coffee table book, I think it is one of the best hardcover coffee table book (marketing story book) ever.

Compulsory addition to the coffee table library. An excellent example of a clever, consistent, cutting edge branding campaign helping to position a generic product at the top of consumer mind. Absolut genius.

If you like the Absolut ads, this is a good book for you. It's what you'd expect - big pictures of the Absolut ads with explanations from the ad agency guys who made it happen. A fun coffeetable book.

Absolut is one of the best selling vodkas in the world and the advertsing for it is second to none. In this fabulous book were are told the inside story behind the marketing and selling of this tasty treat. The paper is first grade and the pictures are outstanding to say the least. Absolut original with a bottle looking like a Roman ruin is probably my favorite one but there are so many nice advertising ideas that have become stupendous posters. Absolute Enivironment is also a nice one. This is a good coffee table book and a nice gift for the person that likes vodka and to read.

This is a wonderful, informative, and beautiful book.
This book is about the Absolut Vodka advertising campaign. How it began, and what it is about. There are many beautiful, and breath taking images which makes you see the entire light of the campaign which looks so simple from the outside. Now, you get the inside looks and it isn't simple at all but an amazing experience.
WOW!!

If you are an enterpreneur and you want to know how to price your product, don't look any further this is the book you are looking for. The chapter about costs has an MBA level and it will give you a lot of good ideas of how to improve your busines operation.

I updated from the 2nd edition I bought years ago. I'm glad to see the focus on value-based pricing. I was a little disappointed that it gets a bit repetitive on calculating price changes and it would be useful to see more examples on calculating the initial price when you really don't have much data to go on.

This book is one of the best in pricing. It is used as a textbook in business schools and highly recommended by consultants.
Unfortunately, it took 10 days to arrive using standard shipping.

I have spent over 30 years in computer software sales, pricing, and terms and conditions. This book resonates with me, specifically with it's emphasis on sustained company profitability rather than get rich quick pricing. It's comprehensive, not specialized to any specific product set or industry, and nothing I read failed to make sense to me, based on my experience.

If you are interested in this topic, there is no better work I know of to give you both practical and good theoretical advice.

This is the reference book of many of the best MBA courses in US, and when I started the reading, I realised why. It's written in a very easy way, and covers all the topics on pricing: strategy of pricing, segmentation, unbundling products and finally emotional pricing.

I have never readen any princing book before. At first, I thougt it would be hard to read, difficult to understand and almost all full of mathematics. This book is not so. In fact, the authors try to explain all the topics by words, not by numbers.

Actually, princing managers tipically try to find diverse formulae to apply to price their items. Nevertheless, this book teaches you that it is one of the ways, but pricing a product is much more than using a formulae...it is strategy and psicology as well!!!

Sam Rocks!

I saw Sam speak at Mark Victor Hansen's Mega Speaking Event and I can tell you, she knows how to captivate an audience. Sam has a genuine style that comes across as sincere, professional, and experienced.

If you've never seen her speak, you're missing out. Sam delivers on content, humor, and info that each of us wants. She helps people re-evaluate their thinking in order to connect in a personal way with your audience by re-creating statements for personal branding.

Sam will teach you how to be creative in away that's practical. Pop is not about hype, it's about bringing your message to your people in a way that is unique and powerful at the same time.

I found that POP is for anyone who wants an edge over the competition because it's not about cheesy tactics to woo people, it's more about reaching people with the essence of who you are and transforming it in a punchy way in order to attract people to what you are selling/marketing.

I recommend it because it's valuable for people wanting to cut to the chase and grab the gems.

Need something different, something special to kick your business into overdrive? You'll find it in POP. When Sam Horn says you can stand out in any crowd, believe her! Rather than just talking about it, Sam Horn shows you how to make your own business "pop."

Like a cookbook, POP is filled with recipes to inspire your imagination with fresh ideas and fun exercises. Start anywhere. Keep going until you arrive at your own unique inspiration.

Way out of the ordinary . . . step out of the mundane and become extraordinary! Innovate with Sam Horn! This book can help you get there.

Five Stars and then some!

This is an amazing book! Sam shares with her readers new ways to grab our audience's interest and attention. She really does know how to help people get noticed in a crowd. This book has shown me how to positively inspire others to read my book, LifeChimes: A Collection of Simple TruthsLifeChimes: A Collection of Simple Truths, when they are looking for simple ways to stop zapping their energy. Because of Sam Horn's book, my work as an author and a motivational speaker has been made so much easier. Thanks Sam!

I'm an advertising copywriter. The one thing I have to do every day is to come up with fresh ideas for myself and my clients. I have to keep learning and growing. And I want my messages to stand out from the crowd. I'm pretty good at that. But, after reading this book, I'm better!

If you love words, you'll love this book. You'll learn how to create slogans and elevator pitches and messages of all kinds. You'll learn how to make them powerful and how to make people remember you, your brand, or business or whatever you want them to remember.

You may already be a good writer. But you'll be a better writer, a writer who sells, if you follow the advice in this book.

Above all, your message will make you stand out from the crowd.

The thing is, not much does stand out from the crowd. Most slogans are the same. Most messages are the same or similar. So, if you're different, you'll be more successful.

This is an excellent book. Get a copy now --- unless you're one of my competitors.

An awesome book for jazzing up your writing and speaking. Sam Horn crams so many ideas for creating buzz and imprinting your message and brand in the minds of listeners and readers that I found myself making checklists as I ran through the draft of my last book trying to find places I could use her principles and ideas. It's not all about marketing either. She has great ideas on the use of stories and quotes in your writing, how to create memorable content using lists and alliteration, and plenty of other techniques to make your writing come alive.

It's easy and fun to read as Sam is very clearly one of her own best students. Her writing is tight and wonderfully informative with no filler. The ideas are things nearly anyone that has to communicate (verbally or in writing) can use right away.

I felt a little bit self conscious rating this 5 stars: every other reviewer thus far has given it 5 stars as well. But 5 stars it is! I'd say that's a pretty clear message about the strength of the material.

It's the best marketing lesson you can buy for $15.

Excellent book. Have read two other sales books and this is my favorite. Gives information beyond the basics and doesnt rely on just saying motivational statments, gives real world advice. If you read and implement the ideas you are guarenteed to be more productive. 1st choice.

This is one of the best Sales books I have read! Simply outstanding - the go-to guide for complex sales. We use it routinely at our company to close business.

Solution Selling is the first book that exposed me to the world of complex, intangible and solution (vs. product) selling.

I had wanted to title this review as "The Idiot's Guide to Selling Solutions" BUT found that even though the instructions in the book literally takes a novice in sales through the process of selling complex solutions in a very straightforward manner, there STILL needs to be some thinking required by the sales person to profit from the knowledge within.

Solution Selling is the comprehensive guide for novice to learn the ropes, and a good reference book for seasoned sales pros as well. It is also a useful tool for sales managers to manage the pipelines of their teams too!

Great approach to selling, but must focuses on long sale cycle and does not pertain to all selling

Over the decades I've had the chance to work with the author at an early high tech company where he led the internal sales training classes. Later he become a consultant training some of today's largest high tech sales organizations in the world. Mike's always had tough, high standards. His ability to create a repeatable process to selling intangible products to complex organizations has led many of his pupils to excel. Many of them are now SVPs of Sales or CEOs and would be names you recognize.

But, as another reviewer says, you have to use the methodology. Reading the book is just the start.

BrandSimple is a refreshingly easy read that boils the essence of brands and branding down to, well, their simplest but most important basics. Anyone involved in business management of any kind should read this book.

Adamson reminds us throughout the book that a brand is a very different thing than branding and that marketers cannot be great at branding without first creating a great brand.

The best brands are different. They promise something different and unique and deliver on that promise every time. They also find a way to simplify their brand message so that just about everyone instantly "gets it" and that the "it" resonates and seems obvious after the fact. Getting to that simplicity can require a lot of hard work and thinking, but making it seem so simple, obvious and intuitive is the key.

As Managing Director of Landor Associates, Allen Adamson peppers the book with real-world examples from his work at Landor and from his previous positions. His case studies show how the best brands work tirelessly to emerge with a simple promise and a simple message that is easily communicated in just a few words.

The real examples are brief yet clearly show the challenges and ultimate solutions from brands like Compaq, Visa, Apple, Aquafina, Baby Einstein, BlackBerry, JetBlue, Timberland, Pixar and many more. He uses these brands to show that often a simple insight that makes your product different is the real power in building a great brand -- as long as that difference is important and relevant to your potential customers.

The book is written at an easy reading level so that any business manager will be able to readily breeze through it without tons of technical branding terminology and grasp the important concepts. This in turn will inspire them to reevaluate and transform their own brands. The book is straight-forward, simple and highly insightful and useful.


On my "Professional Marketer Investment Scale";
($-Poor investment, $$$$$-Great investment)

Rating: $$$$$

- If you're starting an ad agency, marketing business, or developing your own brand you NEED to read this. I know while reading personally, I had to stop and breathe every 2 pages and take notes because it was packed with so many thought provoking truths.

- Every page has something important or special. Usually books like these are written with a lot of Filler in between chapters just to make the book longer. However BrandSimple avoids this, and stays clear, simple, and informative throughout the end.

- I'm keeping this one, If I ever hire employees for my Ad Agency this book will be a mandatory read.

- Also, Tested Advertising Methods by John Caples is a Must read as well.

This book provides insight about how to make your brand stick. With all the marketing noise that we as business people have to penetrate through, it is necessary to differentiate your product. This book details the process of creating a relevant brand in our global market. I recommend this book to anyone who has a business at any level from a home based business to a start up. It is written in a simple style and is highly informative with stories and interviews to highlight the key points. Learn how to establish your brand idea and align your signals for a profitable return.

I've just finished reading BrandSimple and wanted to thank Allen for writing this book.

We are at a stage in the life of our company in which we are using branding & positioning to go head-to-head with companies that are much bigger than us and BrandSimple has saved us from making many mistakes that would have cost us dearly in both the short & long term.

Beware though, that this book has been written in a compelling manner which is true to its mantra (i.e. keeping things simple) and will make the reading of other most other marketing books much more difficult.

I re-read "BrandSimple" while navigating through airports over the weekend. Remarkably, it was even stronger the 2nd time around, and 1+ years after my initial read. Few books of any genre can make that claim. I was reminded of just how much great, immediately actionable knowledge Adamson has captured in this book. I've worked in branding and marketing for 17 years and feel strongly that BrandSimple should be compulsory reading both for the branding veteran as well as the relative novice. Kudos to Mr. Adamson...

Michael Draznin

Fantastic book. Am in the process of producing a book and have found it very useful.

If you are thinking of self-publishing a book, this is a valuable resource in explaining the do-it-yourself or print-on-demand option.

The book was published in 2004 and provides a good foundation for those just entering of the field.

If you are looking at publishing as a business, then is especially valuable in that the author shows you the economics of pod publishing versus a traditional press.

You also get a case-study of the authors experience with one of his books over the course of the year.

Keep in mind that the marketplace is driven by technology and constantly changing, so the book is beginning to show a little bit of age.

Although Morris Rosenthal's book is entitled PRINT-ON-DEMAND BOOK PUBLISHING, this title does not completely describe the book's contents. The book includes much, much more than an illumination of POD publishing. In a chapter entitled "Trade Publishing," for example, Morris takes you through the ordeals you will face should you choose to publish with a traditional publisher. In chapters entitled "Publisher Basics" and "Author Basics," he writes about copyrights and the pros and cons of registering them. He describes the roles of agents and lawyers and tells you how to decide whether or not you need them. And, he discusses what you need to know about publishing contracts.

In chapters entitled "Print-On-Demand" and "Self-Publishing," Morris finally gives a cursory review of essentials related to his book's title. But he's not yet finished. Chapters on numerous methods of marketing books and advice on how to do market research offer valuable insights. Then a chapter on "Book Design" offers a number of tips that are useful for overall book design, but these tips do not cover the actual layout and formatting of pages and book covers on a computer. The author then concludes his book with chapters on "Internet Marketing" and "Website Design."

Although this book offers an amazingly broad survey of the entire publishing industry, some readers may find less content than expected on the actual nuts and bolts of getting their manuscripts into a form acceptable by POD presses. I believe that the only thing wrong with this book is that its title does not suggest its true content. With a title such as "A Survey of the Book-Publishing Industry" or "An Introduction to Book Publishing," the book would likely attract fewer buyers, but they would know more about what they were getting.

Even so, I am giving this book a five-star rating for its very useful content.

Edwin Scroggins is author of How to Self-Publish Your Book with BookSurge for Less $$$: A Step-by-Step Guide for Designing & Formatting Your Microsoft Word Book to PDF & POD Press Specifications (To be released on Amazon in mid-July)

The author speaks from experience as he steps you through the choices you must make and the hurdles you must clear if you want to publish your own book. One point of emphasis is on the economics of self publishing, and he uses actual data from his own self-published books to make his case. At the same time, the discussion is presented in a down-to-earth, easy-to-digest manner. Because he had previously been published "professionally", that is, by a trade publisher, he is able to speak definitively about contract issues and royalty issues - and compare them to the self-published alternatives. A great introductory book on the subject.

In these days of saving the environment, we must all do our bit. I have done mine by saving several trees' worth of stamps thanks to Morris Rosenthal's 'Print on Demand Book Publishing'.

Print on Demand (POD); only print a book if someone demands it.
POD means no more posting hundreds of copies of your manuscript to hard-boiled agents, no more giving your long-suffering postie a sore back and laying waste to acres of forest only for the jaded publishers to drop it into their wastepaper bins because they did not see a bestseller after two pages. With POD you can bypass the industry, produce and publish your book, show it to the world and let the public decide for themselves. As Shakespeare nearly soliliquised, to buy or not to buy.
Print on Demand. What an idea! How simple, how obvious, how come?

This is where Morris Rosenthal comes in. 'POD Book Publishing' tells you not only that it can be done, but that it can be done by you. And how to go about it.

In straightforward approachable English, Morris demonstrates that POD is the future of publishing. Soon people will marvel that publishers once spent a fortune producing thousands of books to clutter up their warehouses while rejecting most of their potential clients.
This is a practical manual and Morris shows you how to turn your writing dreams into reality. Starting with nothing but your work and ambition, you can make it real.

Before I discovered Morris's book I was just another author wannaby, hoping that if I sacrificed enough trees to make stamps and manuscripts, a publisher might recognise my genius and make with the contract. Me and a million others. Maybe, I thought, if I rework the opening chapters a few more times It will persuade a drowning agent to clutch at it. Maybe I should compromise my work.

Today? I have published three books of my own with more in the pipeline, and am about to publish books for others (but only because I think they are good enough - I make the decisions now). Do I compromise my work? Why should I? Why should you?

If you want to metamorphose from being an author wannaby into a successful published writer with a bank manager who opens the door for you, check out this book.

And save those trees!

In this uniquely informative volume, Barletta answers three separate but related questions: What makes women a worthwhile market? Why market differently to women? and How do we get beyond gender generalities to actionable tactics? In her Introduction, she lists "Eight Myths of Marketing to Women" which, during the course of her book's narrative, she convincingly repudiates. For example, #5: With women, marketing is all about relationships. "While it's true that women put more emphasis on relationships -- personal and corporate -- than men do, their purchase decisions and response to communications are affected by far more than `relationships.' From word meaning to word-of-mouth referrals, product priorities to Internet usage patterns, women differ from men in many, many marketing dimensions. And, to overlook their complexities would be to undermine the effectiveness of your company's programs." According to Barletta, there are four components of the women's market: earning power ("What's in her wallet?"), high-net worth women ("the ultimate asset-holders"), consumer spending power (the "household chief purchasing officer"), and women in business ("controlling the company checkbook").

A majority of consumers in the U.S. are women. Research indicates that online spending will increase 26% this year to $96 billion. Consumer spending accounts for two-thirds of the economy and women influence 95% and make 85% of all consumer buying decisions; moreover, the majority of corporate purchasing agents and managers are women. Female entrepreneurs account for 70% of new business start-ups. If you are still unconvinced of the upside potential of marketing to women, consider these facts:

* Between 1970 and 1990, the number of women living alone doubled from 7.3 million to 15.3 million and this pattern has continued.

* At least 55% of those online each day are women.

* By the year 2010, women will control 60% of wealth in the U.S.

* College students were responsible for $210 billion in sales in 2002 and 58% of them were female.

* Women purchase more than 50% of the cars and own more than 46% of the homes in the U.S.

* More than half of all business travelers are women.

In Part II of her book, Barletta introduces and then explains what she calls the GenderTrends™Marketing Model, a systematic and simple tool to help her readers understand, reach, and increase their share of the world's largest market -- women. The model is designed to achieve three objectives:

1. "Structure the complexities of the gender differences into an organized view of female [in italics] gender culture."

2. "Show you how gender culture interacts with each of the 12 [in italics] marketing elements [end italics] in the marketing mix."

3. "Apply the resulting insights to the four stages of the consumer's [in italics] purchase path." FYI, the four are activation through market entry, nomination of purchase options to consider, investigation and decision with regard to nominees, and finally, succession (i.e. repeat business and, hopefully, evangelistic loyalty).

Few books fully deliver on the promises stated or implied in their subtitle. Barletta's book is the commendable exception. She offers a wealth of information and an abundance of wisdom which will help decision-makers in literally any organization (regardless of size or nature) to understand, reach, and increase their share of "the world's largest market segment." This book provides just about everything you need to do precisely that. What are you waiting for?

This book could change the way you think about marketing.For some reason when i think marketing i think men, not any more. This book has some valuable insights into who spends the cash and what on, and most importantly how to get your hands on some of that money.

The book was somewhat useful, but her unprofessional pinching, whenever she could fit it in, littering her otherwise helpful work with jabs against males, left me nauseated after every reading.

Following are just a few examples:

page 23 "You realize what this means--rather than women being "Adam's rib," men are actually the derivative model!"

page 26 "Men have no such luck (or no such constraint, depending on how you look at it)..."

page 63 "Married women have a chronic condition (if you'll excuse the analogy)"

page 122 "[Women] don't buy into the competitive "game" that prevails when men are expressing divergent opinions, and because women are less likely to interrupt, hold the floor, or insist on their opinions, they simply won't volunteer as much information."

page 135 "Although I'm sure it's not true in every category, I think it's safe to say that in most categories, women are more pragmatic than men. With less interest in the one-upsmanship of novelty, less interest in the inner workings of tech-mech products, and more time pressures than men, women just want products to work easily and reliably."

page 185 "After the meeting, she said to him, 'I was interested to note that you're meeting and greeting--just not with any of the women.' His response? 'Oh, were there women there?' She laughed and said, 'Sure there were. There were 15 or 20 of them.' Apparently, something in his internal software was registering the women in the room as 'background noise.'"

page 199 "Women are marksmen, not cowboys." (women are markspeople, if anything; not marksmen; but how is that a comparison anyway? marksmen and cowboys, marksmen and cowboys.)

page 193 "A guy will talk about how good he is as a way of proving he can do a great job: 'Half of my clients are worth over a million dollars,' he'll say. Or, 'I doubled his return in six months.' They talk about achievements, drop names, and let you know where they stand in the company hierarchy. I call these 'credibility displays,' because they remind me a little of a peacock who's very proud of his tail feathers. Don't get me wrong--this is the right thing to do in male gender culture." (please tell me I'm the only man who finds this patronizing)

Do read the book though, if you can stomach all the carp. It will prove enlightening every few dozen pages.

As a consumer group, women represent an enormous opportunity, but chances are your company is missing out on them. Author Martha Barletta says most marketers fail to capitalize on this lucrative market. They don't realize its potential or understand fundamental gender differences. As a result, their marketing fails to communicate with women, let alone persuade them. Barletta, a consultant specializing in marketing to women consumers, offers a book heavy on theory and long on detail. Except for a few examples of how ads are executed, the book lacks case studies that would bring these theories to life. Still, Barletta provides good advice on practical applications of these ideas about gender culture. She sheds light on the myths and realities of marketing to women, and provides essays by female experts in the field. What a pity that it all reads like a textbook. Given that, we target this rather educational tome as more appropriate for people who study marketing than for people who do marketing, although thoughtful marketers might still want to take a look

First off, I'm a guy. I found this book had a lot of information that I never knew before. I asked a few women I knew and was suprised that their responses were identical to the information in the book. For example what they liked to see in advertisements and what they said their aspirations were, were identical to what was said in the book. Some of it made no sense to me but it made perfect sense to the women I asked.

I have to say I'm disappointed with the minor male bashing in the book. Some of her male point of views are a bit extreme, for example: "Men, on the other hand, are more likely to hold the view that people are important, but no more important or interesting than current events or new ideas in computer animation, or something more material like cars or cameras." I value my relationships and found this a bit extreme. Do all women think this?

I took off one star for her point of view on men, but other than that this is a good book. If you are marketing to women, this book will give you insight on the subject.

How is it that a few select people are able to attract attention from others in ways that increase their business opportunities? It's because they've mastered the art of becoming "slightly famous". Think of it as using networking in ways you never thought of before. Steven Van Yoder covers this in his book Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition. Even if you're not running your own business, this book will more than pay for itself in turning you into someone who is considered an "expert" in your chosen field.

Contents:
Preface: How to Break Out of the Anonymity Trap
Part 1 - The Center of Your Universe: Just a Little Fame Will Do; Aim For a Target; The Brand Is You; Thought Leadership
Part 2 - Media Strategies: Media Strategies That Work; Attracting Media Attention; Getting an Article into Print; Broadcast Media
Part 3 - Reaching Out in All Directions: The Slightly Famous Website; Marketing in A Virtual World - Internet and Web 2.0 Strategies; Stand and Deliver - Speaking Strategies; Info-Products - Create Multiple Income Streams; Strategic Partnerships; Reach Out and Connect; Keeping in Touch with Newsletters; Cause Marketing - Doing Well By Doing Good
Index

You know the people... colleagues (or competitors) who are always in demand as speakers, consultants, writers, or sources for articles. Is it because they know absolutely more than anyone else on a given subject? Usually not. It's more because they've become "slightly famous" in their niche by making themselves known and available via various channels. Van Yoder covers the essentials of setting yourself up in this way. Part 1 of the book sets the groundwork for determining what it is that you want to be known for, and how best to position yourself as a person who is an authority on that subject. Once you've determined your niche and subject matter, you can use his techniques to start building your name as a brand in the marketplace. You don't need to become a household name to everyone on the planet. What you *do* need to do is start putting your name out there in your niche as someone who has valuable information, who can be trusted to share that information, and who is accessible. Once you start down that path, the rest of the book covers various ways that you can make this work in different channels, such as becoming an industry speaker or writer, becoming a person turned to for news stories, or making your knowledge available in audio/visual/written form for purchase. Once you start building up a little momentum (i.e., becoming "slightly famous"), the exposure starts to build a life of its own, and you're attracting business in ways you never thought possible.

While I'm not an independent businessperson or a consultant, I *am* someone who needs a certain level of exposure in my field in order to take advantage of various opportunities that come up. I fortunately did a number of things correctly up to this point, but with Van Yoder's book I can take it even further. Get Slightly Famous is one of those books that will cause you to rethink how you view yourself within your industry or community, and if followed it will lead you down paths that will surprise you.

If you are overwhelmed with the competition in your area of the marketplace, how do you stand out and shine? Steven Van Yoder provides a cornucopia of ideas to move anyone from their anonymous unknown position to becoming a slightly famous standout. He defines "slightly famous" as Just famous enough to make their names come to mind when people are looking for a particular product or service, and let them reap the benefits. They get more business--not only more, but the right kind of business--and they don't have to work so hard to get it." (page 3)
While the marketplace may seem crowded (pick your market), there is always room for innovative communicators who will gain visibility, credibility and become a thought leader. Through dozens of case studies and stories, Van Yoder proves his points.

The first section helps the reader think through their own distinctive, then the second portion explores different media strategies (for different types of media such as print, online, broadcast) and the final section gives a wealth of ideas for anyone to expand their own reach.

The book is well-written, easy to use and one that I'm certain you will use a highlighter and go back to review the concepts and apply them to your own business. I recommend GET SLIGHTLY FAMOUS.

You face an uphill battle everyday in a competitive market place. Not only are you competing locally, at the state and national levels, but in a global marketplace.

One of your key areas of defensible competitive advantage is your prestige and reputation. If you take the time to carve out your niche, and establish your presence as an "expert" in your field, you can increase your pull in the marketplace.

Yoder's book has three main parts with some sample topics listed below:

Part I: The Center of Your Universe
* Find your niche; Page 16
* Establish yourself as a thought leader; Page 50

Part II: Media Strategies
* PR vs Advertising; Page 69
* How to give a great interview; Page 88

Part III: Reaching Out In All Directions
* How you can create a virtual first impress; Page 177
* Why you need to network; Page 249

You could pay thousands of dollars to teach you what Yoder has in this book.

Save the seminar fee, read the book, and get famous!

Highly Recommended.

Cheers!

I am a landscaper with a unique niche, a big personality, and a strong point of view, and I can definitely see how becoming the most well-known person in the area, a local gardening celebrity, would provide great dividends to my business. The question is how do I get there, so that when local people think of gardening, they think of me first?

If you are wondering something similar, look no further than this book. I've read a few books designed to help you set yourself apart and get recognized, and none of them were as specific and practical as this one. This book takes you step by step through a number of techniques and approaches to become a local celebrity or one in your field, and not only gives you general advice about it, but walks you step by step through some of the common pitfalls and questions you'll encounter through each approach.

I have read it cover to cover once, and have bookmarks through the entire thing - some red (do it now!) and some yellow to remind me to try the steps later. I am thrilled at how down to earth and simple the advice was. I feel like I have someone knowledgeable walking me through these new activities, and it has given me the confidence to go ahead and do some of the steps right away.

I'd recommend this book for business owners, whether you have a three-person company like I do or a larger one - especially if you do any consulting work or work where you need to be respected for your knowledge. It's very helpful.

If you want an edge in today's highly competitive market where it is becoming increasinly difficult to get anyone's attention, then you need to Get Slightly Famous.

The book provides a highly valuable, easy to follow roadmap for anyone to follow. And if you follow the advice in the book, you will Get Slightly Famous. Getting slightly famous will separate you from the rest of your competition.

The premise of the book is that you do not need to be famous to be successful. But in your own niche, you need to standout from the crowd. And the rewards of getting slightly famous far outweigh the time and effort required.

The book is divided into three sections. The first section is devoted to why you need to be slightly famous and how you can achieve that goal.

The second section concerns media strategy. There is the basic information on how you must approach the media in order to be successful. There are excellent tips on how to get articles in print and how to attract the media to you so you can get on the radio or TV.

The third section shows how you can reach out in many different directions: your website, speaking, info-product and strategic partnerships are just a few that are covered.

The book is a combination of how to, why to and a reference guide. There are over 90 specific real world examples of entrepreneurs who have gotten slightly famous - telling what they did and how it has benefited their business.

Any size business can benefit from the information contained in this book. If you want your business to grow bigger, you must learn and apply the information in this book.

This book is unique because of the amount of information and the depth of coverage. It will not be possible to absorb all the information in one reading. But keep in handy and use it as a specific guide. It will give you so many tips and insights ... well worth reading and keeping handy.

This book was well worth the wait! It's jam-packed with ready to implement ideas for work and personal life.

Dr. Cialdini and his team have done it again. This book is great. The tips are broken down individually and each has it's own great set of stories and examples to go along with it. Best book I've bought this year. Highly recommend!

This book is a funnier update of the Influence:Science and Practice parsed into great little bite sized pieces. I hope this work does not get any more popular than it already is in the very small circle of people that do what I do for a living. : ) I have learned that many of the great losses in my life were entirely of my own orchestration, a product of guilelessness. There will be a fifth edition of the "Influence" book this year, and next year another titled I think "Moment of Power". I look forward to learning how many more episodes of my life I have completely bungled!! However, I will have the consolation of then having the tools to avoid those mistakes in the future! I am very greatful for the public release of this,largely publicly funded, research.

Any social psychologist will tell you Dr. Cialidini is a thought leader and esteemed researcher in the study of influence. This book brings his knowledge to all in a highly readable format which includes plenty of humor. In one word: Digestible.

Each short chapter highlights and weaves together practical influence tools and tips. This is as simple as you can get in influence research. Yet it maintains its usability. The book provides specific, easy to use tools. It includes countless ideas for sales professionals, marketers and public communicators of all types. Much of the advice also will serve you well in your personal life, too.

Pick this up today for a quick yet very useful read. And make sure you accompany your read with a list of what tips you are going to start implementing TODAY!

Mollie Marti, Ph.D.
Author, The 12 Factors of Business Success

Our company loves Cialdini's teaching so much that we had him come and speak to a group of our sales staff. That lecture is still discussed and referenced today. (his lecture was 3 years ago)

When I heard of the new book I immediately contacted our head of sales and asked him if he was planning on ordering a batch of the books, he was, so I picked one up as soon as they came in.

Yes! Is another insightful look at the ways of human thinking, often what he teaches is counter intuitive to what we would think of these situations. its refreshing to hear a new perspective on these behaviors.

I look for this book to have as great an impact as Influence: Science and Practice had on business behavior.

Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople is far and away the one book I would recommend to anyone involved in sales or interested in learning more about the sales profession. I always recommend this book to everyone who asks me how they can become better at sales and anyone who wants to make more money and to take control of their lives.

This hard cover book is available for what? $0.35 used here on Amazon. If you can't invest $0.35 in your life and career you are hopeless. Buy this book, study it and put it into practice. You career and your finances will take off.

What else can I say, I lOVE this book. Dog-eared and underlined it holds a prominent place in my professional library.

This is one of the most in-depth and well written books on the entire sales process I have ever read. Brian Tracy knows what he is talking about.

The chapters cover all aspects of sales,

1). The Psychology Of Selling
2). The Development Of Personal Power
3). Personal Strategic Planning For the Sales Professional
4). The Heart Of The Sale
5). The Profession Of Selling
6). Motivating People To Buy
7). Influencing The Buying Decision
8). Prospecting: Filling Your Sales Pipeline
9). How To Make Powerful Presentations
10). Closing The Sale: The Endgame Of Selling

If you read and understand this book and then use what Brian is teaching you, you will have a much better chance at being successful in the sales world.

two other sales book I highly recommend you also read are Zig Ziglar's Secrets of Closing the Sale and How to Master the Art of Selling

I recommend this book to any person who is interested on reaching difficult customers and closing important deals. Brian Tracy brings with simplicity and profound knowledge a path which facilitates the prospecting stage and brings more confidence to the closing stage.

If you are going to buy one book on sales, this ought to be it. Tracy manages to pack in an amazing amount of material with first rate practical suggestions and excellent, clear writing. Unlike many sales and marketing books, there is almost no self-serving fluff in here, and he covers all the bases.

For my personal preferences, there are two acknowledged masters of sales. The first is Zig Ziglar, the second is Brian Tracy. While I find great value in the works of Jeffrey Gitomer, Frank Rumbauskas, Tim Connor and others, all roads eventually lead back to Zig and Brian (as well as Napoleon Hill...see below).

Tracy's "The Psychology of Selling" is one of the few books I honestly classify as "essential," and I do so without reservation. Like Ziglar, Tracy wants salespeople to see the craft of selling as a series of relationships, not drive-bys. You have to learn how to sell. The biggest challenge is "un-learning" the garbage you've been fed by snake oil peddlers.

The title "Advanced Selling Strategies" is important, because "strategy" is what's often lacking. You have to do your homework. You have to build a relationship. You have to create a sense of buying urgency. You have to know when it is time to close the sale, and when that time comes, you have to know how to do it.

And you have to do this uniquely for EVERY client you sign up. Forget the "Sales Scripts That Close EVERY Sale" books. They're garbage. If you're dealing with a prospect who's not bright enough to spot a script a mile away, that prospect should not become one of your clients.

That said, here are the chapters in "Advanced Selling Strategies."

1). The Psychology Of Selling
2). The Development Of Personal Power
3). Personal Strategic Planning For the Sales Professional
4). The Heart Of The Sale
5). The Profession Of Selling
6). Motivating People To Buy
7). Influencing The Buying Decision
8). Prospecting: Filling Your Sales Pipeline
9). How To Make Powerful Presentations
10). Closing The Sale: The Endgame Of Selling

Those are the "bones" of the book, and trust me...there's plenty of meat on each of them.

If you're serious about sales...serious about being the best, serious about challenging yourself and being an achiever instead of someone who makes excuses for limited achievement...I recommend the following:

1). "The Psychology of Selling" by Brian Tract
2). "Advanced Selling Strategies" by Brian Tracy
3). "Secrets of Closing The Sale" (2003 Updated Edition) by Zig Ziglar
4). "Over The Top: Moving From Survival To Stability, From Stability To Success, From Success To Significance" by Zig Ziglar
5). "The Law Of Success In Sixteen Lessons Complete" by Napoleon Hill

Happy selling!