Research Books
Related Subjects: Funding
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Presenting to Win is an excellent toolReview Date: 2008-08-02
Homerun after homerun after homerun ...Review Date: 2008-07-24
The book shows and discusses which elements you need to convey your story and why you use certain presentation technics over others to achieve your goals.
The book is devided in 14 chapters. Each chapter is focused on either
a) How to create or develop your basic story or on
b) How to enhance it
(by using the described technics and its implications and reactons it will provoke).
What makes this book standing out is the careful analyzation of the aspects that came into play when giving an presentation.
That obviously includes the analytical skills itself but also the time and effort to explicitely mention and discuss (dis)advantages of each element.
The carefully chosen presentation samples will be disassembled throughout the book and taken apart into its peaces, analyzed, explained and put back together.
Where required, the example will be (dis)assembled several times to bring the points across.
Its the analysation of those presentations and its aspects to a granular level and putting the gained knowledge into a conscious presentation creation process that make the book so valuable.
Most books tell you just how to use software to make graphics etc. but this book tells you what you have to present to your adience to actually win them over.
The fact that the many aspects are explicitely explained helps you visualize the options you have at your disposal and the reason why you chose one presentation form over another.
While this book focuses on presentations that show off your assets and the art of persuasion. There is also a companion book "In the line of Fire" which focuses more on the defense to hardball questions.
I do also want to recommend a third book - "Dan Roams: Back of the Napkin" which focuses more on the technical aspects of how to find your story, and a strong focus on visualizing it fool prove and providing rock solid hard facts that wont be beaten.
What Jerry*s books does express very well is the fact that giving a presentation is like being an athlet.
You will have to exercise "verbalize" regularly to be in top form when it counts.
Good luck to you !!
How to take your listeners where you need them to go.Review Date: 2008-05-25
Author Jerry Weissman boils it down to telling a compelling story. That's easy to say, but hard to do. With this book's guidance, you can become an effective communicator--whether convincing employees of the need to change, persuading prospects that you have the best solution or leading skeptical community groups to support your cause.
Presenting to Win overflows with practical advice on how to engage an audience by telling your story with a focus on what's important to them. You become an `audience advocate' whose concern for your listeners' needs puts them at the heart of your presentation. As Weissman describes it:
"Persuasion is the art of moving your audience from Point A, a place of ignorance, indifference, or even hostility toward your goal...navigating them through an unbroken series of Aha!s...to Point B, a place where they will act as your investors, customers, partners, or advocates, ready to march to your drum."
By following Weissman's detailed roadmap, we can learn how to tell stories that move and motivate our listeners by keeping them engaged from a compelling start to a big finish.
Silicon Valley Presentation Guru
Weissmann's first career was as a Hollywood producer and screenwriter. His friendship with venture capitalist, Ben Rosen, led him to his second career as a presentation guru. In 1988, he launched a business that taught high tech executives to move from feature-laden, techno-speak dissertations to engaging, listener-centric presentations. Yahoo, Intuit, Cisco, Microsoft, and Intel all benefited from his teachings.
The Opening Gambit is Just the Beginning
Weissman offers plenty of real world anecdotes, how-tos, and helpful graphics that convey how to grab and keep your audience. His opening gambit concept typifies his approach. He first offers the rationale, supports it with multiple success stories, and describes a broad range of opening gambits.
To engage an audience, an opening gambit pulls them out of a state of disinterest or suspicion about you and your presentation. Asking questions is one of seven such gambits discussed. In 1993, Scott Cook founder of Intuit (maker of Quicken and QuickBooks) faced a jaded audience of investment bankers. Rather than launch into a feature packed discussion of his new product, he asked two questions:
* How many of you balance your own checkbooks?
* How many enjoy doing it?
After a round of chuckles, he continued, "You're not alone. Millions of people around the world hate balancing their checkbooks. We at Intuit have developed an easy-to-use, inexpensive home finance tool named, Quicken." With this `Aha' moment, Cook was off and running.
Beyond the Opening Gambit--Components of Successful Presentations
Equally insightful chapters on presentation essentials provide a level of detail and clarity that leaves nothing to chance. They include:
* Story development
* Graphic design
* Delivery skills
* Tools
* Q & A techniques
In each case, Weissman
Presenting to Win: A Blueprint Worth Following
Weissman demonstrates that even those of us who aren't naturals can present to win. Learning what he teaches requires significant effort because his approach contains such a broad range of interrelated elements--and includes variations that differ depending on purpose, topic, and audience. Making it easy for our audience is hard for us. But, as Microsoft, Intel, Cisco, Intuit, and Yahoo learned, the effort is well worth it.
A winner!Review Date: 2008-01-28
You will never present the same way again...and your audiece will thank youReview Date: 2008-05-25
The book starts with the premise that the presenter must focus on the audience and that he must make them focus on him. He must understand the mental point they are at (Point A) and moves them to Point B. He must understand what is in it for them (WIIFY) and constantly use it as he constructs every slide to walk them to Point B. He must also understand the setting of the audience, and his main points of argument. Finally, he must tie those points together with a flow structure that fits his argument.
That's the first half of the book and as someone who has through some awful presentations, I can only wish reading this book were the equivalent of a driver's license for public speakers.
The back half of the book draws on his background in television and employs standard cinematic techniques to improve the appearance of PowerPoint. It's easy to overlook this part, but it makes a huge difference as well.
I've now had a chance to see people who have used these techniques for years present, and it makes a huge difference. I have also seen someone present in a tough situation using these techniques for the first time. This person is level-headed and not given to fads. His comment? "I wish I had run to Jerry's book ten years earlier."
If you speak in public, this is the one book you have to read, and re-read. It is common sensical, based in fact, and surprisingly intuitive.

Used price: $28.79

lacks technical aspects Review Date: 2008-09-26
I was hoping to read a book about the technicalities of the operation not a book where i had to flip back and forth to the appendix to look up the abundant acronyms used and where I would go pages just reading about the cia's lack of preparation. occasional stories were interesting but would likely not be new to anyone versed in the subject.
Sometimes riveting, sometimes bone dryReview Date: 2008-09-26
It broke my heart that so much time and effort was needed to get to a place where our Soviet informants could share info, only to be ruined by Hanssen.
Meantime, I roared at the stories of the agents desperately experimenting with inflatable sex-toy women as possible "doubles" for car passengers who had bailed from a car moments before.... and the stories of what was involved in trying to buy bulk numbers of inflatable person-shaped anythings for experimentation as body doubles. THAT tickled me enormously. The ultimate details of why this double was needed, the misery of what the real human would be doing in the meantime, grim grim stuff. James Bond movies have done us all a big disservice. The real spy world is anything but glamorous stuff.
I am in awe and forever grateful to those who stuck it out to get a few seconds of eavesdropped conversation, a page of forbidden blueprints. Thank you guys. I get what you did, what years you sacrified.
Oh, and, yeah, I will no longer be impressed by people who think it's clever and antidisestablishment to sneak over and hang out in Cuba as tourists, having read the detail of the Cuba prison system. Horrific stuff.
BUY THIS BOOK!!!!Review Date: 2008-09-16
While reconnaissance satellites can show what physical movements are taken by nations and NGOs, HUMINT or human intelligence is needed by policy makers to decide if a bluff is being made or deterrence will be required. SPYCRAFT shows how the CIA has used innovation and daring in the gathering and transmitting of HUMINT. The innovation of inventing tools is used for gathering and transmitting of intelligence. The personal risk involved usually doesn't involve gun-play or some melodramatic heroism. Personal risk is about not getting caught and taking personal risk to protect a source or helping an exposed source from deadly reprisal.
Too often, the public sees the Central Intelligence Agency as later day Keystone Kops or Americanized versions of James Bond. Neither stereotype is accurate. SPYCRAFT demonstrates that the people who work at the CIA are everyday Americans who have decided to take up the cause of maintaining the peace by sustaining a professional intelligence organization.
Local Boy Makes GoodReview Date: 2008-09-11
I ordered a copy of Spycraft months before its release and read it with great interest. I learned more about clandestine service and specific case histories than I had ever anticipated. I guess it had not occurred to me that the techies didn't just do a quick orientation for the end user and go on to the next new thing. Also surprising was the candor with which Bob described the agonizing process of getting this book approved by the CIA. My having known Bob since early childhood permitted me to ascribe the highest credibility to this account of key events and inventions involving spies and spytechs.
I had the privilege of being Bob's guest at a presentation he made to a local fraternal organization a few days after Spycraft was released. He signed my copy of the book and bemusedly asked me my favorite part (was this a test to see if I had read it?) Near the end of his presentation, I think he set the stage for the next few chapters of a yet unwritten update someone may write in a decade or two. Bob responded to the last question of his Q & A, inquiring whether even more refined and amazing gadgets were currently being developed and used in the field. He could not answer except to say that the gadgets described in the book were developed up into the 90's and with the passage of a number of years one need only use imagination to extrapolate from then until now. My parting comment to Bob in an email after the luncheon was that I hoped we lived long enough for him to write and me to read his memoir. In the meantime, I am content to use my imagination to insert him into the book here and there when he quotes one of the old hands or an unnamed station chief--who knows; could be???
A great look inside the world of covert operations, but oddly understated.Review Date: 2008-09-16
Don't get me wrong, Spycraft is a good book. It allows its reader behind a curtain into a world that is typically strictly off-limits. You get to experience the real-world existence of spies living and working secretly behind enemy lines. The book reveals a lot of the technology used by spies, focusing in on listening devices, cameras and communication devices. What stands out is the ingenuity and craftsmanship that goes into the creation of the devices upon which people stake their lives.
While the book is written about spy technology, what I found to be the most surprising from the book was the the amount of time and effort invested in some of the CIA's covert operations. Often times, years are spent establishing credible cover or doing piecemeal research about a target to avoid drawing attention. 100% of some peoples' living patterns are built around an operational necessity that takes up only the smallest percentage their time. It's truly amazing to read about the sacrifices made to achieve an intelligence payoff.
There is a problem, however, the book reads unexpectedly dull. I'm sure this is an outgrowth of the fact that real CIA operatives have to be consummate professionals and not suave, womanizing James Bond-types, but it takes away from the book. I am not implying in any way that anything should be fabricated or embellished to add to the excitement, but instead that the story is inherently exciting and that the writing should have reflected that more even if the author's demeanor is necessarily even-keeled.
A great book, but exciting stories get told in a seemingly Prozac-tamed manner. I recommend this one highly, but it could have been better still.

Used price: $4.89

SuperbReview Date: 2008-08-03
This is truly a superb read!
Tune in, turn on, drop out!Review Date: 2008-03-08
lost historyReview Date: 2007-08-22
The Sixties, Microgram by MicrogramReview Date: 2008-02-22
Very good but ignores many facets of certain indivualsReview Date: 2007-02-11
The problems that I have with Storming Heaven is not for what was in it but what was left out. For one Stevens was WAY too easy on Timothy Leary. The author seemed almost like a school girl with a crush when he recounts his visit to Learys home for an interview for the book. He comes off more as a fan than he does an objective writer at times when he deals with Leary. Why wasn't it mentioned that it has come out that Leary was a government informant and information he gave led to the death of two members of the Weather Underground? Its also a known fact that Leary was surrounded by CIA assets and there is a lot of evidence that he was a government agent himself, and at the least he was feeding them information.
There is also a fleeting mention that wasn't elaborated on about Ken Kesey that he had LSD experiments done on him at Stanford by the guy that ended up in charge of the CIAs Mkultra mind control program. This really makes me wonder about Kesey. Its more or less accepted history that the first LSD to get out on the street level was what Kesey stole from the medicine chest at his job as a night shift janitor at a mental hospital and distributed it among his elitist friends. Kesey went from writing what was probably the best novel written during the 1960's to, while becoming a counterculture hero, never writing another thing worth reading again. Did doing too much LSD scramble his brains and ruin his creativity or was his creativity nullified by Mkultra programming? Its hard to say for sure but I have to wonder if Kesey was not under some sort of mind control or was being used by the CIA in one way or another. There are a lot of unanswered questions in my mind about Kesey.
They also fleetingly mention the Brotherhood of Eternal Love who were major LSD distributors and were known to be full of CIA people and had a close association with a Jewish man named Ron Starks who was a CIA spook that also happened to the biggest LSD dealer in the world. Starks was not even given the first mention in this book!
I mean with all these ivy league, Mkultra and CIA connections to the elites of the so called counterculture I have to seriously wonder how much of the hippy movement of the late 60's was an organic rebellion against what was (and still is) a very repressive society both socially and politically and how much of it was intentional social engineering that came from the highest levels of the power structure. Many people believe that the anti-war movement was flooded with drugs, in particular LSD, by federal agents. Its well known that the government tried to subvert and destroy the anti-war movement with the cointelpro program so why wouldn't they also use drugs to try to destroy it? While it can't be denied that LSD has enhanced many an artist, writer and musicians work can you honestly say that sitting around frying on acid all the time is going to do anything but disable political activists who in many cases were in a life and death struggle? Besides that the fact remains that many people became permanently damaged as result of doing acid.
All that said I would definitely recomend reading or of you can get it cheap, buying Storming Heaven. I could hardly put it down once I started reading it. I realize that this book was more geared toward looking into what psychelic drugs can do with the mind and its exponents history and theories on the subject than any conspiratorial maneuverings by the US government involving LSD but it just didn't go deep enough into the rabbit hole for my tastes.
Collectible price: $125.00

Martin Scorcese should make the movieReview Date: 2007-07-20
A RARE GEM!Review Date: 2007-02-23
If you are curious about one of history's most fascinating time periods, this book will definetely enthuse you. It is filled with so many visual descriptions capable of transporting you back in time as you read! I could not put it down
Luke's story is inpiring and Caldwell's treatment is sublime.
GET YOUR HANDS ON IT TODAY!
This Book Rocks My Socks!!Review Date: 2005-07-31
Aryanization of Biblical charactersReview Date: 2005-05-27
Will always be in my library.Review Date: 2007-09-06
Collectible price: $23.00

Indispensable!Review Date: 2008-10-10
Planets in Transit: Life Cycles for Living by Robert HandReview Date: 2008-06-27
InvaluableReview Date: 2008-06-17
It also has aspects to the Midheaven and Ascendant! a must-have for any aspiring astrologer...
Reference Book In Conjunction With AstrologyReview Date: 2007-09-28
Susan
A must for book for anyoneReview Date: 2007-09-27


126 pages of ego that will not helpReview Date: 2008-10-07
Maybe a B+ Your Way?Review Date: 2008-01-27
What may work is worth knowing!
About a 3.9 Star buy!
Good for FreshmanReview Date: 2008-09-11
How to ACE Your Way Through College and Still Have a Life!Review Date: 2008-03-28
Not just for collegeReview Date: 2008-02-27
I recommend this to anyone in any level of school, from high school and onward.

Used price: $0.01
Collectible price: $25.95

Dr. Folkman's WarReview Date: 2008-02-26
Great book.....Review Date: 2006-07-31
Dr. Folkmans WarReview Date: 2005-10-03
Dr. Folkman is my hero -- a story better than SeaBiscuit!Review Date: 2003-11-12
God Bless Dr. Folkman and h is incredible perserverance! His story should be a movie----a tale better than SeaBiscuit! He is my SeaBiscuit!
LHH
Cure for cancer?Review Date: 2002-02-07

Used price: $13.99

It REALLY works!!!Review Date: 2007-05-30
THIS DIET WORKS, BUT SO DO YOU Review Date: 2007-05-03
IT REALLY WORKS!!!Review Date: 2003-01-19
Most motivating diet I've tried...Review Date: 2007-05-11
The menus can get a little overwhelming, so what I did was I made a list of the breakfasts, lunches and dinners that appealed to me, and were simple - and posted them on the fridge. I often ended up eating a lot of the same stuff day after day, but that made it easier for me to go grocery shopping and prepare foods for the day. I needed convenience.
The best thing of all is I feel this diet has permanentely affected my metabolism! I did this diet for about a month or two, lost about 12 lbs in the first week and 20 lbs total and have been able to keep it off for nearly a year. I haven't remained that active and often eat a lot, so it was a pleasant surprise. If I ever need to shed some weight (and quickly!) in the future, this is the book I will reach for, no doubt.
It works if you stick with it!Review Date: 2006-12-19
My mother gave me this book because a friend of hers had read it and used it to lose weight. With nothing to lose (except fat), I decided to give it my all. Well, within a year, I had lost that 70 lbs and looked great for my wedding. I ate well exercized and changed my behaviors.
I kept that weight off for over 12 years, and only recently, thanks to my slowing metabolism, have gained weight back. And you know what, I am buying this book again and starting over. This book makes buying food simple (and the food won't put you in the poor house) and makes doing what you need to simple, in order to jump start your metabolism to lose weight.
I intend to lose 50 lbs and keep it off!
Good luck to you!

Used price: $1.00

A Must Read if Facing Breast ReconstructionReview Date: 2008-08-07
Best book on Breast ReconstructionReview Date: 2008-07-31
Well done Kathy Steligo.
Incredibly HelpfulReview Date: 2008-07-28
The definitive guide Review Date: 2008-06-02
The Breast Reconstruction Guidebook, 2nd EditionReview Date: 2008-06-01

Used price: $85.99

great workReview Date: 2008-07-07
Excelent bookReview Date: 2007-10-16
System Dynamics brought to real lifeReview Date: 2007-10-06
John Sterman removes the theoretical barriers and brings SD to real life as he goes along known complex questions in order to understand them through the use of System Dynamics and Systems Thinking.
Learning and getting more experienced in System Dynamics and the use for daily problem solving is a dynamic and evolving process of wisdom with lots of feedback and "Business Dynamics" is the right companion in getting deeper insights in order to achieve the goals.
Best regards
Ralf
ExcellentReview Date: 2007-08-28
buen libroReview Date: 2007-02-22
Related Subjects: Funding
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