Industry Books

This easy-to-read guide is a must for anyone looking to break into the entertainment industry. It's chock full of advice and anecdotes that highlights the authors knowledge of the field. With Maniscalco-Blasi's insider advice it seems almost possible to navigate and succeed as an actor.

An inside look at the casting process to help aspiring actors know what to expect, and give non-aspiring actors a chance to experience life behind the scenes in the acting industry. Anna Maniscalco-Blasi does an excellent job in exposing valuable insider casting tips, while bringing you behind the scenes of some major motion pictures and the HBO series, the Sopranos. Her experience as a casting director in New York City makes this a "must read" for newcomers trying to break into the industry. An enjoyable read for anyone.

This book was entertaining,informative & easy to read. If you are looking to get into acting,it zeros in on where to go & what to do.I would highly recomend "Lighs,Camera,Action".

Anna Maniscalco-Blasi does a tremendous job in inspiring a novice actor giving him/her a down to earth look into what it takes to be a successful actor. Her knowledge is from experience, and it is my opinion that it is an amazing resource and has opened my eyes to a lot of valuable information.

I highly recommend this to anyone who has a list of unanswered questions and no clue where to begin. This book really has every aspect of getting yourself out there covered. Very impressive.

I enjoyed this book, it has witty stories about the author's experences in the industry, and it gave me some great insight about launching my acting career! A must have for an aspiring actor !

One of the great mystries of the business world skillfully uncovered, at least for me.

T'was nearly perfect

The basic premise of this book is based on the relationship between two things: location and market. To borrow a quote from the book - " The right location in the wrong market will cause your business to fail - more than if you plan the wrong location in the right market." Building upon this belief, the author teaches the reader how to systematically go about researching for the right information as well as analyzing it. The book is written in a down to earth manner and is very easy to follow. It is comphrehensive and is one of the best books on choosing location.

Simply the best practical book for finding the best location for your retail store. It is full of practical ideas and tips on how to choose a location. I have read evey single page several times. The proposed techniques are useful for a start up business and a mega chiain store. It is full of sketches to show the impact of different locations on the store traffic.

If you only need one book for store location. Then this is it.

The best book about location. No theoretical lesson, but the essentials to work with. I'm a McDonald's rep in Belgium and 'll use the guidelines in my work. Belgium is one of the 7 countries were McDonald's losing money due to bad locatios!

This is the first of the three books in the series The Lord of the Rings. In the beginning, a hobbit called Bilbo Baggins celebrates 111th birthday. He then disappears to go live with the Elves in a place called Rivendell, and leaves everything to his nephew, Frodo Baggins, including a mysterious and magical ring that he found long time ago. Frodo is advised by Gandalf to go to Rivendell, and to take the ring, and to never wear it. Gandalf fears that it might be the Ring of Power (the ring that belongs to the evil lord Sauron), so he goes to Rivendell where a council is met. Frodo agrees to take the ring to Mount Doom with the help of others this group form the Fellowship. As they go, they meet various encounters, and in the end of the book, Sauron's army fights the group and steals some of the Hobbits.
I chose to read this book because I heard it was very popular. Also, I heard that the book was a fantasy book tied in with magic, battles, and a great quest. I liked reading it and I knew what was happening because I read the book The Hobbit. Then I decided to read the prologue. I also liked to read the book because it was full of adventure and danger.
My favorite part was when Gandalf faced off the monster in the shadow of the mines of Moria. It started when the Fellowship began to make their way to Isengard. Gandalf decided to lead the group into a climb through the mountains. They noticed a large group of crows flying their way. Figuring that it was some of Sauron's spies, they tried to go through the ice caps of other mountains. Then Saruman the wizard tried to stop them. So they had no choice but to go through the mines of Moria where a monster lives. This is a fire-demon monster that lives. Gandalf tried to fight the monster but Gandalf and the monster fell and the Fellowship thought Gandalf died.

Lord of the Rings:
The Fellowship of the Ring
By J.R.R. Tolkien

The Lord of the Rings The Fellowship of the Ring is an action packed magical thriller. It keeps you on edge with every flip of the page.
The book begins with the old Bilbo Baggins planning for his one hundredth and eleventh birthday. Half the Shire's been invited! It looks as though it'll be a night to remember. When Bilbo vanishes during his birthday speech, he leaves the crowd in awe. Seeing as how he is now leaving, for another adventure, and shan't be returning, he leaves his precious Bag End and all his possessions behind. His heir and second cousin one-removed, Frodo Baggins now has to carry the responsibility of taking the One Ring to Mordor to be destroyed.
To get to Mordor, Frodo must leave his beloved Shire and travel through Old forests, empty plains, and rocky mountains. He soon reaches Rivendale, with the help of a strange Rider, Aragorn, and an elf named Arwin. From there, Frodo and his three faithful companions, Merry, Pippin, and Sam become part of the Fellowship of the Ring.
To find out more, read the book!

I found this book to be delightful at all hours of the day for all ages! I highly recommend it if you're looking for a great adventure with out even leaving your couch!

Finally, a book I actually like, in and out! Tolkien amazes me with his ability to imagine the diverse characters and places in The Lord of the Rings. This book portrays leadership, and the long enduring of good in an evil world. I am very pleased with the detail that Tolkien puts into the novel so that the reader can understand completely each situation. Tolkien writes the book so that the readers feel as if it could be real. It's an outstanding novel that teaches us that we need to bear our burdens and stick together so that good can prevail in a world of such turmoil.
Tolkien has made me think a lot more about my characteristics and whether or not I would be able to bear the ring. Would I be able to withstandthe temptation of putting on the ring? Or using it's power for my own good? It's an outstanding concept. This book leaves you in anticipation for the next. The suspense of what is going to happen next is nerve-racking.
Overall, I just enjoyed the material, and I feel that Tolkein is a very experienced writer. He knows how to captivate readers, and enthral their minds into the book.

This is a must have if you purchase the game. Now this is NOT the best game in the world. It is not advised to even purchase this game, it is slow... You'd be safer to go with the two towers. But if you do buy this game (probably for the same reason I did..which was it is LOTR and I just have to own it) this is the ideal companion for you. The beginning of the game is very very hard. It takes awhile to get around the Ringwraith riders, and when you finally do you go into another part of town where unless y ou know what you are doing you wont be able to find your way out. So dont expect the game to be simple, it isn't much fun, in fact it is quite aggrivating. But if you do buy the game you have to buy this so you actually know what you are doing, and not wandering around like a fool in the woods...as I was until I read some of this ;)

I haven't played many games of this type, but I'm a huge Tolkien fan so I decided to try the game. I have to be honest-I couldn't even get out of the Shire ( the first level) until I bought this guide! I ended up using it religiously along the way, because there were many sections where I wouldn't have had any idea what I was supposed to do otherwise. For instance, there's a section in Moria where, without the guide, I would *never* have figured out where I was supposed to go, even though I religiously explore every nook and cranny when playing these types of games.

Once I bought the guide, it took me about a week to finish the game. Since then, I've decided to play it again, without referring to the guide, to see if I can make it all the way through by memory.

The book is very comprehensive, and avoids using terms that the casual gamer wouldn't understand-it doesn't talk over your head, and it's very straight forward and easy to understand. The screen shots are helpful, so that you can see what sections of the game they're referring to.

As a little added perk, this book, while showing you all of the ins and outs, still leaves a couple of tiny goodies out-not essential ones, just a couple little perks, so it still pays to explore as much as possible to see if you can find them. To me, that added to the fun, and I didn't feel like the book was doing *all* of the work for me. For instance, the book doesn't mention that, if you can find Gollum, you can get a little treat from him!

I highly recommend this game guide; in fact, I'm off to the bookstore today to pick up Prima's game guide to another LOTR game!

This is a must-have book for anyone interested in American Architectural History, history of pre-fabricated housing or offbeat/innovative design that has been overlooked by conventional residential builders.

Every university with an architectural design degree program should include this text in its curriculum and/or reference library.

This is definitely a "niche" book...one would probably either need to have a direct interest in the Lustron home or have an interest in researching American housing types. I fall into the category of one who is interested in the Lustron home. My husband & I are in the process of purchasing a Lustron home...until about a month ago we had never even heard the word "Lustron". This book has proven to be highly enlightening & has allowed us to make an informed purchase.

I found it to be not only informative but also quite interesting reading. Mr. Fetters' extensive research allowed him to include many tidbits of information that made the story of the Lustron Company come to life. It is a somewhat bittersweet story; Mr. Fetters gives just due to a product that was years ahead of its time.

And I learned a lot of curious and odd little details that I thought were utterly fascinating. Tom Fetters is *the man* when it comes to Lustron Homes. Plus, the book is filled with dozens of vintage photos and brochures and ephemera. As an architectural writer, I loved the vintage graphics and old-fashioned 1950s advertising copy. What a hoot!

The only drawback is that the text is a little dry and a bit too technical in places. A small complaint, I know, but that aside, it's a good book and remains the definitive book on Lustron Homes.

Rose Thornton
author, The Houses That Sears Built

An exceptionally well-researched and informative study of these historically-significant all-porcelain-enameled-steel houses. Fetters documents just about every aspect of Lustron's amazing history, from design & company background to manufacture & marketing to the political machinations that led to Lustron's demise. The text is supplemented by important company documents, useful diagrams and photos, and a valiant first attempt at listing all known Lustron addresses by state. (An updated online inventory, supplemented with the author's help, is available at "Lustron Locator".)

My copy of this book sees constant use as a valuable reference work, and the wealth of information collected in one place has provided a great resource for the ongoing nationwide effort to publicize & preserve Lustrons throughout the eastern U.S. (Many Lustrons have been listed on the National Register of Historic Places, but many more are demolished each year due to real estate pressures; fortunately, there is a growing community of concerned Lustron owners and a formal Lustron Home Preservation Society is taking shape.)

Every Lustron owner or enthusiast should have a copy of this important book. It will also appeal to architectural historians, recent-past preservationists, and those interested or involved in the current pre-fab housing trend.

This makes a great coffee table book for my Lustron Home.

Los planteamientos del autor sobre la formación en las carreras asociadas a la ingeniera es cierto. El libro es un esfuerzo por cerrar la brecha entre la teoria y la práctica del diagnóstico de maquinaria, me ha servido como herramienta en mi área de trabjo, lo recomiendo ampliamente, es el mejor libro que leido sobre el tema

It explains fundamental machinery behavior, static and Dynamic measurement, data acquisition, processing and intrpretaion. Detailed case histories.

Mr. Eisenmann has compiled his years of "hands on" experience into this book. Although the information contained within the book applies to most types of rotating machinery, it's focused on high speed process machinery with journal type bearings. I've read dozens of vibration analysis books and none even comes close to this one. It is a must have for any vibration analysis who needs to understand non rolling element bearing type machines.

Al leer el libro de los Srs. Eisenmann, el lector se identifica totalmente con el acontecer diario de una empresa de mantenimiento e identifica la estrategia tradicional de enseñanza seguida en nuestras universidades.

Actualmente en America Latina existe un literal divorcio entre las universidades y la empresas, este libro constituye una herramienta vital para cerrar esa brecha, sirve tanto al profesional como al estudiante, suministra la teoria suficiente para manejar y entender como manejar las situaciones que en el día a día se presentan en los equipos y maquinarias.

Es uno de los pocos libros que debe incluirse en el maletin de herramientas de uso diario, es ideal para utilizarse en charlas técnicas y en grupos de análisis y discusión operacionales, ya que sus planteamientos son claros y precisos y estan al alcance del lector, sin llegar a un excesivo manejo teórico.

This book has it all for any vibration engineer

Born in 1895 in the Williamsburg area of Brooklyn, Madame Beatrice Alexander was the daughter of Russian immigrants who rose to become America's premier doll maker. As a child she was known as Bertha, but soon took what she considered to be a more socially acceptable name - Beatrice. This name change was but a harbinger of her determination to excel, to rise above what she considered to be humble surroundings.

Her story is well documented and lavishly illustrated in this keepsake volume. Included are numerous full-color photos of the famous Alexander dolls.

Early on Madame Alexander adored her step-father, Maurice,emulating his love of doll making and doll repairing. He is responsible for this country's first doll hospital located on the Lower East side of New York City. The family lived above this business.

With the outbreak of World War I and America's ban on German goods, including the dolls which were the family's best sales items, it seemed their business was doomed. But Beatrice and her sisters would not accept this. They put their heads together to try to determine how to make dolls without porcelain or kilns. The answer was, of course, cloth toys. Their first success was a Red Cross Nurse doll. Beatrice was the creative member of this team, coming up with ideas and issuing instructions on making her concepts a reality.

Building upon their success the Alexander Doll company moved to a large space in the late 1920s. It was not long before their efforts were rewarded with an order from FAO Schwarz.

The Alexander Alice In Wonderland doll debuted in 1930. Today, in an updated incarnation, Alice is still one of their most popular items. There were soon Scarlet O'Hara dolls, bride dolls, Queen Elizabeth II dolls, Eloise dolls, and more.

Today, the original issues of many dolls are prized items in collections throughout the world.

"Alex" is among the latest creations - she's a very modern miss in an extravagant gold gown or capris and crop top. Her wardrobe is extensive as is her following. But, to many, a Madame Alexander doll is the Mercedes of toys.

The photos of Lia Sargent's dolls in this book are, indeed, beautiful, but the real draw is the way Ms. Finnegan, the author of the book, relates Alexander's life to what was going on in the world at the same time. Wonderful historical perspective, which is very unusual in a doll book!

Photos of many dolls in outfits never seen before.All in color.So you can identify your Alexander doll or hunt for that particular doll. This should make Madame Alexander dolls go up in value.

This book is excellent! I found the life of Madame Alexander very interesting and read this book from cover to cover. I hated to put it down. If it were not for Madame Alexander we might not know Scarlett O'Hara or Barbie as we know them today. We have a lot to thank her for...you will be amazed! I also enjoyed the photographs of the dolls. Lia Sargent, the leading expert on pre 1965 Madame Alexander dolls did an outstanding job on this book also. The photographs and photo captions show Lia's work is perfection..something Madame Alexander would be proud of. This book will be loved by generations to come. Doll collector or not, this book will leave you saying "WOW"!!!!

BEAUTIFUL BOOK! WONDERFUL PICTURES! IT WAS GREAT HOW MANY SCARLETT O'HARA DOLLS THERE WERE! BUT THIS BOOK COSTS TOO MUCH, IT SHOULD COME IN PAPERBACK!

The information I obtained from the book has been very helpful in seeing a more clear way of what the affiliate business is all about. The author of the book is very knowledgeable in the affiliate business, specially in the start up face of the business.

I follow up to everything I can find written by Rosalind Gardner including her website and I can say that her material is quite solid and no pitch. This book kept my interest from first page to the last one. These days you can meet lots of gurus in affiliate marketing but from my own experience I learned that from some of them you should stay far away if you don't want to let them use your bank account as their own.

Example: you pay for initial product, never receive this product, your requests for getting money back never reach anybody and on top of that in a month you suddenly find out that this "guru" is now charging you for phantom membership. Your emails stay never responded, your calls never get any effect, so you have to ask your bank to close access to your account for this thief. Your brains get dried off with this fight against the wind and you are not even close to success in online business.

With Rosalind you are safe, she is open in many ways, and all you need is just to work hard for her instructions to bring you that fortune. I enjoyed her book and will definitely recommend it to everyone who wants to learn about marketing online.

A good little book about how to promote YOUR BUSINESS using your Web site, Internet search engines, and other marketing techniques. I'm a SCORE volunteer who counsels small business owners on how to improve their Web presence and make the Internet work for them in bringing in clients. Much of the material covered in this wonderful little book is exactly what I explain to my clients.

As a SCORE counselor I discuss market research, competition research, Web site research, keyword research, profit research, how to design a winning Web site, how to build a winning Web site, and how to market the winning Web site. This book covers all of these things. If you are looking for advice on how to do these things, then look no further. You have found it when you get a copy of this book.

About three years ago I did a bit of research on affiliate programs on the Net and how to build my own affiliate program and upload it onto the Net. There really wasn't a lot out there to read about the subject at the time. Still isn't. But I was able to figure out back then that affiliate programs were not worth the effort to get involved in or to put together. I learned that if you can do a great job selling through an affiliate program, then you can do just as good selling your own product and make all the profit on the sale instead of a silly commission. This book helps explain how to do a great job selling. So get it for that angle and not the affiliate program angle.

I'm giving this book 4 stars because in my opinion the title is a little misleading. I don't know anyone who is or has made a fortune in affiliate programs. But if the title were changed to something like make a fortune selling your own stuff online and the content was reworked a little, then the star rating would go up. 4 stars!

I don't know anyone making a fortune with affiliate marketing, but I do believe it is possible, which is why I bought this book. If you are an affiliate marketer, you might find much of this book repetitive. But, if you are not making a fortune and want to, then this book is for you.

Most of us know it takes a llloooooonnnnnngggg time to make any money from most affiliate programs, and Gardner doesn't tell you you can get rich overnight. I found her information to be true to what everyone else is saying--build a good website (or websites) with great content, find good paying companies to promote and run your affiliate business like---a business. What a concept! (I find many people throw up a few pages of content and a couple of links and then start waiting for the money. As if. . .)

I like this book because there are actual "how-to's" in here--how to set up tracking tools and spreadsheets, how and when to create content, how to promote your business, how to get your website up, when to expand your business, what to do when an affiliate doesn't pay, how to find affiliates, and much more.

If you are looking for get rich quick scams, look somewhere else. If you are looking for a guide to having your own successful affiliate business, get this book.

The author takes you through a quick and easy guide to internet marketing. Step by step you can learn how to do it without wasting time on reading unnecessary things. Very good.

Mr. Kasanoff's book is a great way to open eyes. Whether its within your own corporation or your clients, this book is a great place to get literate about the intersection of privacy issues, 1-to-1/relationship marketing and customer experience. In addition to sketching out scenarios that bring the issues to life, Kasanoff shares helpful frameworks, both tactical and strategic, to help make the connections to your own business issues. I highly recommend reading it and I also recommend using it as a corporate educational tool.

An enjoyable and provocative read, but very importantly, Bruce adjusts the dial and focuses a great deal on stakeholders and employees, who are, after all, critical elements in the achievement of customer satisfaction,loyalty, and profitability.

Bruce provides lots of examples personalization and privacy (and the lack thereof) that make one gasp, think, and question some of the longer term ramifications. He also offers some reasonable solutions and guidelines to help companies prevent a privacy faux pas.

Your next visit to the grocery store, weekend getaway, or web site will never be the same after you read this book!

Enjoy and beware!

I started jotting down some one-word descriptions of
Making It Personal while I was reading it-

Insightful
Readable
Practical
Creative
Compelling
Important
Entertaining

But then I forgot about taking notes. I guess I'll just
have to add Absorbing to my list.

Bruce does a wonderful job of presenting personalization
and privacy issues in an amazingly accessible way. It's
not pedantic. It's not ominous. It's not dry. Besides
being extremely topical, it's a darned good read.

Here's an idea: Forget about the web personalization that makes Amazon such a wonderful site, or that has writers from Wired still breathing heavily, and instead imagine a world where personal memory is "everywhere" -- where your every conversation, trip, purchase, phone call, or jog with the dog is recorded, turned into a data file, and shared with parties beyond your control. Kasanoff explores this world, and notes that it's coming the day after tomorrow. This book is one-third business strategy guide, two-thirds global forecast, and the tale is plausible enough that executives who read it may want to pull the CEO aside at the holiday party.

Consider:

- Data trails are proliferating, and most companies have no plans in place to manage the privacy, legal, ethical, moral, managerial or competitive impacts of this information boom.

- A plan requires anticipating new privacy laws -- and there are ways to do this by examining history and the fundamental constructs of personal protection legislation.

- Acting on information can provide the economic benefits outlined in every 1to1 book or CRM software manual, but success requires self-critique. There are proven models to gauge your firm's ability to succeed with new products and services.

- Personalization means moving beyond technology to carefully migrate to a diverse business system, where complexity is constrained to keep costs to a minimum and modular capabilities change everything from product design to employee behavior.

These ideas are powerful. Along the way, Kasanoff shares stories about data pitfalls and exercises that inspire a team meeting at the nearest coffee shop. Consultants can always explain which way the wind is headed, but for a look at the weather beyond the next quarter, I recommend this book.

There are very few books on the personalization issue so far. This is one of them. And it's very good.

The central DILEMMA of Kasanoff's book is this:
No one can enjoy the benefits of personalization if he is not willing to share the personal information necessary to make those benefits possible. And yet, by sharing that information, the person is risking his privacy in the bargain.

And the issue is much more complicated than most publications suggest: "Just as different customers have different needs from your business, different people have different levels of sensitivity with respect to protecting their own privacy".

Kasanoff refers to a story that we have all already heard, but this time it has a different ending: "We would all like to get back to the old-fashioned service where you return to your local merchant and he remembers that you buy large white eggs and that you like a special kind of fabric. But we wouldn't think so wistfully about this type of relationship if the merchant had run off and shared intimate details of your life with the blacksmith, the saloon owner, and the dressmaker".

Here are the four primary INDIVIDUAL BENEFITS OF PERSONALIZATION:
1. SAVE TIME: Eliminate repetitive tasks; remember transactional details; and recognize habits.
2. SAVE MONEY: Prevent redundant work; eliminate service components unnecessary to the person; identify lower cost solutions that meet all other specifications.
3. BETTER INFORMATION: Provide training; filter out information not relevant to a person; provide more specific information that is increasingly relevant to a person's interests; increase the reliability of information; replace "average" information with information specific to that person's environment.
4. ADDRESS ONGOING NEEDS, CHALLENGES, OR OPPORTUNITIES: Provide one-stop services; allow flexibility in work hours, job responsibilities, and benefits; accommodate unique personal preferences; recognize and reward achievement with special treatment.

Here are 11 WAYS TO MAKE IT PERSONAL, i.e. this is how a firm can deliver the benefits of personalization:
1. COMBINE: Merge information a person already has with that of others, to provide additional insights.
2. COMPARE: Show how prices, quality, or specifications of one option match up to others.
3. CONNECT: In most large firms, data exist in "silos" or departments. Firms can connect this data, providing a more accurate picture of the firm's interactions with that person. The flip side of this is that connecting previous disparate data removes a level of privacy.
4. EXPLAIN: Clarify how, when, or why to use a product or service, or to perform a task, precisely when a person needs such help.
5. FIND: Locate a person, product, or service based on supplied specifications.
6. MONITOR: Track the status of events, news, or actions of others.
7. RECOMMEND: Suggest a course of action based on historical data, the current environment, or predictive models.
8. REMEMBER: Most people are still more frustrated about what firms forget about them than what they remember. Mantra: "Never make a customer tell us the same thing twice".
9. REVEAL: Highlight a pattern or conclusion that was not previously evident.
10. SORT: Change the order or grouping of information, making it easier for people to see patterns.
11. TRIGGER: Prompt an action when certain criteria are met, such as the purchase of an item when its price falls below $150.

Finally, Kasanoff suggests that by making two changes in the ways employees are compensated; any company can simultaneously become more profitable and achieve the right balance between privacy and personalization.

Change #1: COMPENSATE EMPLOYEES TO SATISFY MORE NEEDS OF EXISTING CUSTOMERS.
In Kasanoff's experience - and I agree -, most privacy abuses stem from efforts by firms to use personal information to acquire new customers, not to better serve existing customers.

Change #2: DEVELOP MODULAR CAPABILITIES
To make the first change, companies need to accommodate the differences between individuals. Mass customization or Modular capabilities make it profitable for a firm to support personalized relationships. Customization becomes routine and cost-efficient, and in many cases costs will go down, not up. Much of the savings comes from the elimination of waste and the reduction of inventory levels.

Kasanoff was one of the original partners of the Peppers & Rogers Group that coined the term "one-to-one".

Having May 2004 finalised my Graduate Diploma in E-business with a thesis on Online Personalization, I must say that this book was one of my key sources, especially on the complex issue of balancing Personalization, Privacy and Profit.

If you're really interested in personalization, you may want to read my online review of: "The Power of One: Gaining Business Value from Personalization Technologies" by Nirmal Pal, Arvind Rangaswamy (2003).

A final quote from the foreword by Peppers & Rogers:
"Big brother is almost here. His sister is the telemarketing operator who called you during dinner last night. His nephew runs a sweepstakes and magazine-subscription service just outside of London. The same rapid advances in information technology that are pushing businesses into a new paradigm of competition - the one-to-one marketing paradigm - are simultaneously generating more and more opportunities for the abuse of consumer privacy by mass marketers. Making databases of sensitive, individual consumer information available to marketers interested only in next quarter's sales is like providing chain saws to a tribe of slash-and-burn farmers."

Peter Leerskov,
MSc in International Business (Marketing & Management) and Graduate Diploma in E-business

This book s spectacular. The photography is outstanding. The scene outline that was scetched out gave an interesting insight as to how the scene was going to be shot. Couldn't get enough of Madonna and Antonio. Madonna was the perfect person for the role of Ava Peron the could almost be twins. Liked the opening by Madonna was very poiniently done.

This book is spectacular the photography is outstanding. The book gives you more than just photo's it gives you a couple of interesting insights as to how some of the scenes were created. Right down to including sketches of the scene in wich the song 'You Must Love Me' takes place intrieging. Would definetley recomend this book to any one interested in the movie; or if you like Madonna or Antonio. This book gives you your moneys worth and then some.

This book s spectacular. The photography is outstanding. The scene outline that was scetched out gave an interesting insight as to how the scene was going to be shot. Couldn't get enough of Madonna and Antonio. Madonna was the perfect person for the role of Ava Peron the could almost be twins. Liked the opening by Madonna was very poiniently done.

This book was awesome. It had wonderful photography, and a very good and understandable explanation of the movie. I could no put it down. I think that he pictures, though, made the book. Both Antonio, and Madonna looked great!

I loved the movie Evita, starring Antonio Banderas and Madonna. I read this book and couldn't believe it. It told me all I ever wanted to know about the movie, and more.

"Life is what happens to you while you're busy making other plans", John Lennon. Or, if you prefer, "Since the house is on fire, let us warm ourselves", Italian proverb.

This is an excellent book that uses the "parabolic" method of crisis experiences as comparitive guideposts to deal with life's contingencies. As it has been said the first casualty of war is the plan. Paul provides some rather calm and sage advises on how to handle the inevitable often shocking circumstances that present opportunities in life and business. You can't change what happens to complicate one's life, but with the proper actions taken, one can correct the course with an eye to the future.

Drawing from extensive experience in the emergency room and in the boardroom, the author identifies lessons he learned while practicing good medicine that can be applied in corporate management. At a time when corporate America is faced with a crisis of consciousness concerning effective and perhaps even ethical management practices (Enron, Imclone, Supreme Specialties, Steve Madden) it's helpful to be reminded how simple lessons can lead to successful management.

Thankfully, the author doesn't provide a checklist or formula but identifiable lessons by way of entertaining examples. The book is written in a casual narrative form, which makes it a quick (I finished it in 3 hours) and entertaining read. After putting the book down, I was left with a handful of insightful lessons, which I am confident I can apply to my work.

As an Executive Coach who works often with emergency room physicians, I approached this new management advice book with great enthusiasm. Organized as a series of management prescriptions drawing from the field of emergency medicine, Management Lessons From the E.R., is a quick and enjoyable read chock full of healthy vitamins that can help revitalize the managerial heart and mind. I will highlight just a few of the many metaphorical tonics served up in the book.

The author, Paul Auerbach, a practicing physician and successful businessman, draws upon real-life experiences in the E.R. to instruct the reader as to how he or she might approach various management issues. In the introduction, Auerbach states that nothing is more revealing than letting your customers and employees tell you what they think and that if you set up a way to periodically endure unfiltered comments it can become the best stethoscope into the heart of your business. This insightful statement hit home for me, as it is the foundation of my coaching philosophy. I suspect it will ring true for you too.

The author shows us how the field of applied medicine can inform management. For example, just as most physicians possess a knowledge base that can be difficult to translate effectively into lay language for patients, so too do business leaders need to cut through their technical jargon in order to communicate effectively with their employees and customers. Whether in clinical medicine or a consumer electronics company, the leader must make information accessible to his or her followers.

I recommend this book to all organizational leaders - not only to those in the medical profession - without hesitation. For much less than the cost of a visit to your local hospital emergency room, Management Lessons From the E.R. is a valuable addition to your management toolbox.

Betty Till
Executive Coach...

Inciteful and amusing. Not just a mindless list of rules and formulas for addressing business issues. Dr. Auerbach's analogy of the descision process for diagnosing and curing critically ill patients and that of fixing critically ill businesses is right on.

From my 10 plus years senior management experience in building high performance product development organizations and helping business fix their product development problems, "Management Lessons from the E.R. : Prescriptions for Success in your Business" is just what the doctor ordered.

This is a very good book. Paul is the only person in the world that I would entrust my company and life to.

Guy Kawasaki
CEO
Garage Technology Ventures