Industry Books
Related Subjects: Supporters Public Relations Promotion Lobbying Product Smuggling
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The Handbook of Digital Publishing Two Volume Set by MichaelReview Date: 2001-05-30
The Handbook of Digital PublishingReview Date: 2001-05-23
The Handbook of Digital Publishing is much more than a coffee table book. The two volumes will quickly become dog-eared as professionals continue to refer to them to enhance and expand their capabilities and expertise. Thank goodness there is a companion Web site to accompany The Handbook. The author's biggest challenge is that The Handbook wasn't just a research/writing job...it has now become a career.
The books are heavy to say the least...fortunately there is a lot of substance, so it lightens the load...
Kleper's Digital Publishing handbook(s)...Review Date: 2001-12-07
A wealth of informationReview Date: 2001-07-24
Highly recommended.
Andreas Pfeiffer, Pfeiffer Consulting
The Handbook of Digital Publishing, July 20, 2001Review Date: 2001-07-21
Buy this book!

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A Classic Strategy HandbookReview Date: 2005-08-07
Developing successful high-tech strategies is made possibleReview Date: 2000-09-26
Essential, invaluable, highly accessible readingReview Date: 2001-02-08
Essential reading . . . for charlatans everywhere!Review Date: 2001-08-21
A Must Reading For High-Tech ManagersReview Date: 2000-09-27
As an interim CEO of software firms, I see the the problems created by no strategy or poor strategy. This book gives a thorough mthodology to avoid having someone like me take over a company.

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wonderful bookReview Date: 2007-05-07
See the way I'm quoting the author? This is the kind of book where you underline all the time. (Mine is NOT a library copy, I own it.) Some samples:
Comparing how men and women cross a dance floor differently when they're drunk. A man will "do these flanking motions, like a sailboat tacking upwind, stumbling left...then heading back right, like you improve your odds of finding your destination by covering more territory somehow..." A woman will cross "like she's on a mission, walking that straight line.. putting one foot in front of the other, steps short and quick, knowing as long as she keeps leaning forward and staying focused she's gonna finally get there."
Or his example of "due diligence:" "When people are young, they sleep together before getting married to find out how good the sex is gonna be. Second time around, it's to find out how bad's the snoring. Due diligence."
Quoting a teacher friend of his: "Moviemaking is the slow disintegration of a good idea."
Quoting another friend's mother: "Closed mouths don't get fed."
Quoting a doctor on why his friend developed a lump in his scrotum (non-malignant--this book is for laughs, not for downers): "Forget firefighters, forget steelworkers. Writing's the worst--high stress, constant rejection, alcoholism, drug abuse, heart disease, phlebitis, self-contempt, you name it, plus you sit around on your balls all day."
Part of the book is based on columns the author wrote for espn.com. That means he writes short, snappy chapters, which make it an easy read. He also puts in web addresses that will help writers and others with their work. And he's not afraid to personalize the book, be it his relationship with his wife (Where did he find such an angel?!), his sons, or his genuine feelings about our troops in Iraq (sadly, though the book chronicles the year 2005, the troops are still there.) But mainly it's funny. Who knew watching some other guy face constant rejection could be so entertaining?
Finally, Ryder actually had me hooked so much that I HAD TO KNOW what happened to the one screenplay he finally managed to sell. What's the exciting climax? I won't tell you, because you'll have such a great time finding out yourself. You'll also learn a whole lot about the in's and out's of the screen trade, viewed through the lens of a sports consultant, but, most enjoyably, as seen through the eyes of a sensitive, funny, compassionate writer who's been there, done that. If you're anything like me, once you've finished this book, you'll quickly give it to someone you care about so they can love it, too.
Hollywood Jock is worth a readReview Date: 2006-10-29
Most honest book about the Hollywood writer experienceReview Date: 2006-10-23
HOLLYWOOD JOCK should be mandatory reading in every college Screenwriting class. Every starry-eyed writer heading to Los Angeles needs to know what to expect, and Rob Ryder's experience is what so many LA scriptwriters confront. Had I read Ryder's eloquent book before spending my dozen years in Hollywood, I would at least have been prepared for the experience.
What's most instructive is that Ryder has such a masterful command of both story and prose -- and deep insight into sport. His so his insider story of how Hollywood actually works at the script level helps explain why we see so few quality studio films.
But most of all, HOLLYWOOD JOCK is simply a crackling great read, whether or not you plan to be a Hollywood writer. It's the real deal about Hollywood, and it's about time someone told that story and so well. Kudos to Rob Ryder!
Hollywood Jock Scores With ReadersReview Date: 2006-07-06
Wild, uneven ride into Hollywood weirdnessReview Date: 2006-07-06
This book collects the 34 "Hollywood Jock" columns written wrote for ESPN.com, and another 19 that continues the story of Rob Ryder, Hollywood Hustler. We follow him as he tries to sell anyone he can get ahold of on the merits of scripts such as "Zulu Wave," about a black surfer in apartheid-era South Africa, "94 Feet of Hell" that takes you inside a fictional college basketball game; and businesses such as a 4-on-4 summer pro basketball league. He's calls on agents for pro athletes who want to get into producing, directors he has worked with (such as Rob Shelton, who directed "Bull Durham" and "Tin Cup"), production companies, money managers, agents, anyone who knows anyone with two cents to rub together who might be able to get a movie launched.
When he's telling his war stories, Ryder is a genial companion, and you can sympathize with his struggles to get his projects off the ground.
But "Hollywood Jock" is also a mess, a shapeless diary that's as chaotic as the way Hollywood puts together movies. The "wife gives him a year to make good" conceit holds no drama or emotion -- and once he loses his paying gig at ESPN.com, the chapters move away from the look at Hollywood and pro sports and becomes a recitation of e-mails, meetings, appointments and cancellations, writing sessions and what Elmore Leonard would call stuff readers would skip over.
If you can handle that, "Hollywood Jock" is a good example of how Hollywood works and how it doesn't.

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Buy this book!Review Date: 2006-09-09
Still reading this one 4 years later!Review Date: 2005-01-20
My son LOVES this book!Review Date: 1999-07-04
The best children's book I've ever read!Review Date: 1999-06-17
My baby loves these booksReview Date: 2000-08-18

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At last -- the resume book I've been waiting for!Review Date: 2002-08-26
If you're in the job market, or planning to be, consider this book as a small but necessary investment for success.
Many books are geared to lower-level, introductory jobs. Kaplan has examples from lawyers, doctors and more.
Kaplan manages to be upbeat and readable without raising unrealistic expectations. Functional resume? Great idea but most employers won't like it. Everyone should review the results-oriented examples in Chapter 1.
Kaplan offers tips for informational interviews, including sample letters to request meetings with strangers. If you're not familiar with the concept, start reading now!
And she's got tips I've never seen anywhere else:
How to answer an advertisement for employment
How to open a letter when you don't know the gender of the recipient ("Kelly" or "Leslie") -- and what to do if you
don't have the name.
How to salvage a shaky interview...
and a whole lot more.
This book will be of most help to experienced professionals and managers who are changing jobs but
not making major career shifts. You'll have to be more
creative if you're changing careers altogether -- and in
those cases, you really need to rely on your network.
If you know a mid-career job searcher, this book would make an
excellent recommendation or gift. Newbies out of school would do well to follow the examples, but they may need some help to translate experience to fit the models.
Go for it!
Kudos to KaplanReview Date: 2002-02-14
Say It Right When It Counts.Review Date: 2002-09-17
similar information. Except this one. What I liked best are the
examples of real letters used in the job search. The choice of words is so critical. The author also covers the right words for
job interviews and resumes.
If you're looking for practical solutions to using the right words in a difficult job search, this book has it.
A Guide I will Use For Years to ComeReview Date: 2002-09-10
Ms. Kaplan has provided detailed examples of resumes and cover letters, including all levels of experience and job types, that are clear and concise and get the reader on the road to success. Ms. Kaplan's check lists outline the dos and don'ts of the job hunt and make it easy to chart your progress. I found her check lists and her suggestions for words and phrases to use in resumes extremely helpful.
Ms. Kaplan covers it all- from the resume, to writing cover letters (both job specific and unsolicited letters) to interviewing. She includes chapters on responding to job searches via the Internet- a skill we all need!
Not only have I relied on this book, but my family members have used it too!
Excellent how-to guide for the job seekerReview Date: 2004-03-14
In all of the books I have read regarding resumes and cover letters, this book truly outlines the exact phrases that should be used to successfully market yourself with your resume and cover letter. This all-in-one guide includes tips about how to have a successful interview, as well as following-up afterwards. It even has advice about resignation letters.
I have been searching for a book that shows career specific examples of resumes, cover letters, that would also provide keyword phrases. This is the one!
Thank you Pat from NJ who reviewed the "Resumes Quick & Easy 6.0" software package and noted that this book was better than any software application.

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Eye OpenerReview Date: 2005-12-04
Differentiate Yourself from Your CompetitorsReview Date: 2006-11-06
Be sure to take an honest and objective inventory of what you do well and what you don't. Figure out ways you can capitalize on your strengths and minimize your weaknesses.
Engage yourself in the customer's business to where you take pride in how they perform--your customer will notice and reward you with a solid stream of business.
Some of the methodologies outlined in this book may seem like common sense to many, but they bear repeating especially if you're not selling as well as you desire.
I'd highly recommend this book primarily for the "solution selling" type of rep.
Insightful and SuccinctReview Date: 2005-06-23
One section of the book I find useful over and over again is the Review (Summary) section. Before going on a coaching sales call with a Rep, I sometimes review parts of this section (what parts depends on the Rep's strengths and weaknesses) and find that it can really improve performance.
Dave Stein Writes Another Winner!!Review Date: 2004-10-23
Something Old, Something NewReview Date: 2004-06-24
This book gives you a good overview of the basics, but also brings out some new points that I hadn't considered in my own selling. It's also a rather easy read. There are 21 'strategies' or things you need to keep in mind during the sales cycle. And the points he brings up are good. When I've lost a sale and do a post mortem later, I find that I've usually skipped one or more of these points.
Not a big book at a little over 200 pages, it is well worth the time if it helps you on one big sale.

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The icing on the cakeReview Date: 2008-04-22
WonderfulReview Date: 2008-01-13
For those who dream of a life abroadReview Date: 2007-08-25
Illustrated Olive Farm-Tres Bien!Review Date: 2007-07-28
Brought the trilogy togetherReview Date: 2007-06-29


One of the best "implementation" manuals I have seen.Review Date: 1999-11-19
Great training resourceReview Date: 2003-05-03
Excellent diagrams, charts, and photos make understanding 5S, manufacturing cells, kanbans, and techniques for setup reduction easy.
In fact, the basic concepts behind lean manufacturing are simple. The problem with most lean manufacturing books is that the authors often complicate the subject to make themselves seem as though they are smarter and have something unique to add (when they really don't). This book keeps lean simple.
Great book.
A must-read about World Class Manufacturing activities.Review Date: 1999-05-15
An excellent training book suited for shopfloor associatesReview Date: 1999-06-07
Excellent manual provides "How-to" details and considerationReview Date: 1999-05-17

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Great Batheroom ReaderReview Date: 2007-06-11
I would recommend it! Great read.
Make room in your bathroom's magazine rack for this one...Review Date: 2007-01-04
The bite-sized articles are perfect for those of us without a lot of time for pleasure reading. If you have read Mix over the past decade you will enjoy revisiting some of Paul's best work and even, perhaps, be inspired by some of the topics Paul himself clearly gets excited about. My personal favorite -- which I didn't immediately recall reading in Mix -- is the article from May of 1999 written after attending a lecture given by Sir George Martin at Berklee.
I recommend this book to anyone working in the music technology or audio production fields. Every studio lounge needs to have a copy on the coffee table! And every bathroom, well...you know.
Scott Metcalfe
Mind's Ear
Director, Music Production and Technology,
The Hartt School, University of Hartford
Funny and insightfulReview Date: 2006-12-30
A enjoyable compendium of audio infoReview Date: 2006-12-30
Not just for the bathroom!Review Date: 2006-11-10

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I did it!!!! Thanks JulieReview Date: 2008-06-18
A fantastic insight for anyone interested in this career!Review Date: 2008-05-27
A must read for those aspiring to become yacht crewReview Date: 2006-12-20
This would have been invaluable to me a few years ago when I took the overnight sleeper to the South of France with a tent and box of CV's to seek a career change onto large yachts.
Full of practical advice but entertaining as well this book is an excellent read even if the closest you will ever get a large yacht is standing on the dock.
This could be a yacht stew's Bible!Review Date: 2007-01-03
The book is packed with humor and numerous "innocent" confessions of the author's experiences aboard. It's as close as a complete picture can be for preparing to enter this magnificant industry with more info than you'd ever need to taking the first step to a sucessful career in the ultimate world of travel excitement......immediately securing employment as a fully trained crew member after a minimum of two weeks intense training at the finest training facilities available in the world.
College grads with no immediate plans and looking for the perfect job...ATTENTION...,this is what you've been looking for and didn't even know it!
GREAT BOOKReview Date: 2006-12-21
Related Subjects: Supporters Public Relations Promotion Lobbying Product Smuggling
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