Industry Books

Finding aides for managers which help make the complex subject of employee supervision, motivation and commitment understandable are rare discoveries. Brayton Bowen's book, "Recognizing and Rewarding Employees" is one of those infrequent finds. This book includes practical, every day examples throughout. I found it could be read quickly, a few sections at a time. It is filled with real world examples throughout which include useful tips as well as insights you will conclude could only have been written by someone who's really "been there". Reading this book would be an excellent investment for all managers responsible for achieving results through others.

Author R. Brayton Bowen takes a thoughtful approach to understanding the new generation of employees who seem to need rewards and recognition to spur their motivation. He attributes their incentive-based work ethic to workplace changes, such as downsizing and a decline in loyalty, which has tainted the work environment. Bowen proposes a variety of recognition systems, including intrinsic and extrinsic rewards, and he outlines strategies for using recognition to empower the whole person. His in-depth ideas about building motivation through recognition and rewards will appeal to anyone who manages other people, from supervisors to top executives, though he cautions that true motivation can't be bought, but must come from genuine achievement and internal drive. Since Bowen provides a thoughtful context for the workings of motivational strategies, as well offering some hands-on tactics, we [...] recommend this book to managers and human resource professionals at all levels.

Just as recognizing and rewarding customers lead to loyalty, the same is true for employees. Creating a caring culture is a tall order for employers, but it's exactly what employees want--and value. This book is brimming with ways to create that caring culture. Any business person can realate to the stories and examples. Best of all are the gray boxes sprinkled liberally throughout the book (almost on every page) that provide tips, tactics, and examples. I can randomly open the book and read one of these nuggests -- and within 30 seconds, I have a new insight, idea, or understanding. This book is a must-read for every manager who cares about employees.

The notion of leading from the inside out was refreshing and relevant
in today's world where managers often believe that changing their
behavior is sufficient. I am using the notion of Recognition As A
Whole Person Experience in my graduate management class. It is well
stated and is representative of the book as a whole. The eye-catching
icons, checklists, and sidebars make the book easy to read and apply
to practical situations. The book is very useful to practicing
managers and this is the primary group in our MBA program. I will
recommend the book to them without reservation. John T. Byrd, PhD
Professor of Management Bellarmine University

I have long believed that for the most part your company pay plan is competitive within your industry. Then by definition, you are getting paid what you are worth in your environment. As a manager/supervisor that also means that you can not reward with money. To become successful leader, your had better look in other directions.

My suggestion is using Mr. Brayton's Recognizing and Rewarding Employees as your starting point. He presents you with the tools. We all need to consider our method of using the tools.

Picture the chapter headings as your core principals. Within each principal, the author lays out methods, details, actions or thoughts to support the principals. Take the chapter content to develop your leadership and managerial style. We are all individuals and as such will use different styles. However, the core principals being presented within each chapter remain constant.

I found it helpful and easy to grasp the principals through the side boxes and the manager's check boxes.

Understand the key principals, develop the tools to fit your style and you will improve your managerial results!

Okay- I have almost all the astronauts biographies and so called auto- biographies.
It is hard to impress me, most of the time they are over the top and you can feel the air whipping thru their scarves. Not true or impressive. But when I opened this 128 page book, my first impression was "Hmmm, thin?"

But upon reading this I was impressed. Captain Scott, who flew twice in space has done a great job -HIMSELF -in writing and telling the story of the contempoary astronaut experience. From building model airplanes and watching 'Sky King' to flying the Navy's F-14 Tomcat, becoming a NASA mission specialist and walking in space,This is a great book.
A quick read, and more importantly- a fun one.
You will enjoy this one.

A real American success story, told with simplicity and kindness by a real American hero. I want everyone I care about to read this book.

"Reflections From Earth Orbit" by Winston E. Scott is a well written true story about Scott's Experiences as a NASA space shuttle astronaut and US Navy test pilot, with reflections back on his child hood and High School years. At one moment the reader feels like he is floating next to Scott in the total weightlessness of space and the next he can feel the struggles of a young black kid growing up in a poor section of Miami, trying to figure out what he wants to do when he grows up.

Unlike many successful people, Scott is very humble and states right from the beginning that "No one can accomplish anything of significance without the help and encouragement of others." He gives his High School band leader Mr. LeDue credit for making a phone call to the right people which insured that he was accepted into FSU after already receiving a rejection letter from the esteemed college. Scott states, "Had Mr. LeDue not made that phone call, I would most likely not have entered the navy, become an aviator, engineer and astronaut."

Reading this book is like sitting down with a friend who happens to be a retired astronaut and listening to him talk about space flight and some key events that led up to his magical life.

B.Z., Captain Scott, B.Z.

I have thorougly enjoyed reading Capt. Scott's book. I think many people are like me in that they have always found Space very intriging, the next frontier. In Capt. Scott's story he takes you on your very own space adventure and you live it through his eyes. I found the mix of his personal story along with all the wonderful Space adventure to be most inspiring. He is truly living the American Dream. He dared to dream when his was a very young man and his dreams led him to the stars. You will not be able to put this book down and when you finish it you will feel like you can do anything to achieve your dreams! I can't wait for his next book!

I finished this book wishing there was a lot more to read - and thinking the book would make an absolutely OUTSTANDING movie! I'm a big fan of NASA and the space program, so I compare Captain Scott's book to Homer Hickam's book "Rocket Boys" (the book that the movie "October Sky" is based on). Both had a dream as young men and found a way to make them come true, both ended up with NASA, but the edge has to go to this book because you really get to see what happens over the course of a lifetime to result in someone actually getting to be an astronaut and fly two missions on the Space Shuttle! It's an incredible look at the experiences that shape a remarkable life. You also come away with a real sense that the most amazing achievements in life are truly the result of following your dreams and constantly making the most of the opportunities you're given. Add confidence, a positive outlook, and enough determination and you just might be able to fulfill your own dreams some day. Awesome book - 5 stars out of 5!

Contrary to one of the other reviewer's comments, the importance of this book is in showing precicely that it is not the "endemic" culture of Silicon Valley, but rather the innovative institutions and networked relationships in Silicon Valley that explains the region's success. A great contribution to the literature on embeddedness and network forms of organization.

The book is written by a person who lived in the Route 128 area and in the Silicon Valley. Besides the great insights and fantastic scholarly work, the book reflects the experience of seeing the development of both regions, not only through the eyes of a scholar, but also through the experiences that can only be gained by "being there."

The best book I have ever read concerning High Tech culture. Everyone should read this book to better understand how to motivate info exchange and networking among our society and world.

saxenian argues that silicon valley's competitive advantage is the vast network of small firms that compose silicon valley and cross pollinate each other. she compares the valley to the route 128 area in boston which she classifies as detrimentally hierarchical, even puritanical.

Although she is a bit partial to the Silicon Valley area, the author presents the information in a very "down to earth", easy to read fashion - not too technical or too dry.

Much has been written over the past several years about teams and teamwork. For the most part, these books have concentrated on the criteria of effective teams and how to create the high performing team. Of critical concern to many is how to reward the high performing team - - - how to recognize in a meaningfull way the team's outstanding performance. This book - a first - answers that question with examples from a number of companies. If your company is actively involved in teams and teamwork, this is a volume that you need to read. It is a valuable resource.

Rewarding Teams is a helpful and practical book that addresses a topic that is very timely in our "virtual" team business world. The case study format from real organizations adds credibility and makes it very user friendly. The failures, successes and lessons learned approach is a great way to find out invaluable information that can be applied to your organization. It has certainly helped me assist my constituents in the mostly uncharted area of team recognition and rewards versus individual.

Rewarding teams is an excellent book. It offers an easy to understand and powerful reinforcement model as well as a six different types of reward plans. It also has great real life examples to prove the model and illustrate the power of rewarding teams correctly. This book is helpful for both the team leader wanting to establish an effective incentive plan as well as for the professional looking to understand the nature of team rewards. Glen Parker has done it again. This book takes a great deal of complicated information and makes it easy to understand and easy to use. I highly recommend it.

For those of us helping to develop team-based work environments, this book hits the mark. I already know the theories. What I need are some examples of how to make it work in the trenches. It provides the kind of practical, down-to-earth examples that show what really works in the real world.

This book isn't a simplistic, one-dimensional approach to recognition. It reviews all aspects of the development, care and maintenance of strong teams, and provides a clear understanding of the role that recognition and rewards play.

The first chapter is a great primer on the right way to get teams up and running. Parker, et. al. throw in numerous tips for team leaders on how to get the ball rolling, and alert you to potential pitfalls and traps and how to deal with them. Chapter one puts team rewards and recognition in the proper context.

I didn't realize how superficial my understanding of team rewards was until I read the book. For example, the book differentiates incentives from rewards, an important distinction that I have to admit was somewhat muddied in my thinking. It illustrates how rewards and recognition need to fit with the organizational culture, and show how this works in practice in organizations.

The authors use a fictitious team start-up situation in the first two chapters to add another dimension to aid the reader in understanding the principles of team development from the team leader's perspective. I found myself wondering if the authors had worked in some of the companies I was in. They clearly have "been there and done that."

Chapters three through five profile almost twenty companies to provide actual examples of how to implement the various approaches to team reward and recognition to address different situations and challenges. For example, the book goes into the rationale, philosophy, criteria and detailed administration of Chase Manhattan Bank's Service Star Program, as well as the organization's candid assessment of the program's strengths and weaknesses. Some companies are large, some small. Government, non-profit, and associations are also represented. Some use stock options, some cash awards. Some tie in team performance with individual performance reviews. Throughout, "successes and lessons learned" enable the reader to benefit from what others have done.

This is an example of the improvements one company decided to make in its approach after the initial evaluation period: - Give plants more control in choosing and tailoring plan metrics. - Encourage employees to get involved in creating goals - Shift the burden of plan communication from the corporate level to the plants

The final chapter summarizes the key principles and insights from the authors' work.

I would highly recommend this book for executives who are responsible for creating the organization culture, operating managers and human resource staffs. It should be REQUIRED reading for anyone involved in forming, leading and supporting teams because it can prevent so many problems that affect team performance.

"Certainly there are good books for compensation professionals on the technical aspects of designing incentive plans for teams, and handbooks that offer creative laundry lists of recognition ideas of individual contributors. But there are few sources for people on the firing line looking for practical advice coupled with real-life examples of how to design reward and recognition systems for teams, not individuals. This book provides practical advice and detailed examples of effective organizational unit (group) incentives, project team incentives, and recognition plans. It is for managers in organizations that have made a commitment to a collaborative culture and who want to create effective reward systems for teams...At the heart of this book are case studies of reward plans in companies large and small, in many industries, and of many cultures...Whenever organizations try to make teamwork the norm, many supporters become frustrated because the usual reward-and-recognition programs don't support it. In this book, the fictional BIZCOM Corporation and its managers show how frustration about teams can turn into success. BIZCOM's trials and tribulations are based on the authors' years of experience working with organizations" (from the Preface).

In this context, Glenn Parker, Jerry McAdams, and David Zielinski:

* describe BIZCOM, a fictitious company that wants to use a team approach to adress a critical business problem, and discuss team and organizational development issues such as vision, sponsorship, membership, stakeholders, launches, training, coaching, management style, and organizational support.

* discuss reward and recognition systems, communications and performance feedback, and training and development tools for creating a team-based organization.

* introduce an organizing model for rewards, and discuss organizational culture. At this point, they argue that "One general description of the whole organization's culture is possible, although organizations are made up of a number of suborganizational units, each with a slightly different culture. Accounting has a different culture than marketing. Manufacturing has a different culture than customer service. Hopefully, they are aligned with the overreaching organizational culture, with the differences simply reflecting the nature of the work they do". And they also argue that "One of the keys to success in improving organizational performance is to ensure that reward plans reinforce the desired culture, or at least attempt to reduce the gap between the existing and desired culture".

* define six types of reward plans: (1) individual base compensation and benefits, (2) individual capability (competency), (3) individual incentives, (4) recognition, (5) project team incentives, (6) organizational unit incentives. (But throughout the book they mainly focus on the last three plans - more detailed examination of these plans in several companies and review of their experiences see Chapters 3-5).

* summarize how you can best utilize project, recognition, and group incentive plans to improve teamwork and organizational performance as lessons from the trenches (more detailed discussion of these trenches see Chapter 6):

(1). Customize the plan.

(2). Align plans with business objectives.

(3). Send the right message.

- create many winners, few losers

- involve employees in the selection process

- trust the folks

(4). Use noncash as well as cash awards.

- noncash awards are not limited to recognition plans

- give a few big awards and lots of small ones

- pay the taxes on noncash awards

(5). Communicate, communicate, communicate.

- never assume people understand

- tell people how they are doing - all the time

- reinforce the messages

- role modeling works

(6). Create a smorgasbord of plans.

(7). Budget for recognition activities.

(8). Keep administration in mind.

(9). Payoffs are in the eye of the beholder.

(10). How plans are introduced and operated is paramount.

Finally, they argue that "There are no silver bullets. There is a good will, faith in the value of employee contributions, good business judgement, and willingness to act on a strategy of teamwork reinforced by rewards and recognition plans. We've learned how to manage financial, fiscal, and customer capital. Leveraging human capital is the challenge for the next century. Reward and recognition plans designed to encourage teams and teamwork is one way to meet that challenge".

I highly recommend this invaluable study to all executives and HR professionals.

Although Stephen's writing style may make it difficult for the scholar to take him seriously (he sounds more like an Info-Age
geek than a academic), he presents some extrordinary ideas that shouldn't be ignored or overlooked. For example, his list of the new elements and principles of design spawned by Info-Age art
forms is revolutionary. A must read for the Info-Age artist,
art critic, social-critic, or art educator!

I read Stephen's last summer and I'm now rereading parts of it in preparation for using video in my classroom next Fall. There's no doubt what Stephen says is true. The role of the image can often be even more powerful than the word. For example, Henry Hampton's documentary, Eyes on the Prize, conveys much more emotionally and intellectually than any book on the Civil Rights Movement. Even the most prolific readers out there are moved by powerful motion pictures and documentaries. So far me Stephen's work is only a start in terms of examining what we can be done with visual communication, especially the video.

I teach a graduate design class, and this book is a great way to let students think about their role in the fast changing world of visual communications. Stephens has a great way of putting things in perspective, and notes that each fundamental change in communication has met with resistance, i.e. we still think of TV as the Boob Tube. When I read it a few years ago, it seemed so new--it's fun to see how his theories are quickly melding into our culture seamlessly. It's been an optional read for my students--now it's time to make it mandatory!

His take that nobody has really fully taken advantage of "the language" of video because it is still in its infancy was very interesting and supported pretty well in the book. However, I felt there has to be more to developing video than the fast cuts of Pellington who he so often refers to. Also, I felt he undervalued the contribution new media will have, choosing to encapsulate aspects of interactivity and other digital technologies under the umbrella term of "video." It seems if video is going to fulfill a new function in terms of its ability to change how we get information and even think, it will do so within the framework of digital media, in which video, still images and words can each co-exist seamlessly and utilize their particular strengths.

His ideas are intriguing and challenging and his clear writing style makes the book a very good read. Even with what I felt were the weaknesses mentioned above, his challenge to video to rise above what it is now is needed and will hopefully encourage even more people to experiment with what video can do.

With TV viewing increasing, it is no wonder more people depend on television than books or newspapers. Mr. Stephens states that the image has not conquered the word yet, it may not happen at all, but he fears it will. Eloquently written and researched, with an excellent chapter 'thinking "above the stream"' that includes director Mark Pellington (Arlington Road). This book is especially useful for journalism students.

This book provides answers for investors who suspect that there must be something beyond the simplistic "buy and hold" and "asset allocation" advice widely quoted to investors today. The author is a broker and certified financial planner. She gives practical explanations of defensive strategies such as hedging and stop-loss orders, as well as active investing strategies such as sector rotation. The author is very frank in detailing why there is no perfect investment strategy. There is either a risk, or up-front cost, associated with each strategy presented and the author spells these out. This book is head-and-shoulders above the popular literature offered by such writers as Ric Edelman and Suzie Orman. Highly recommended.

As someone with no background in investment, I was a littled worried that this book would be over my head. A little of it was, but the vast majority of the information was not. Highly recommended for it's insight into typical bad investment strategies (e.g., buy and hold) and more creative investment strategies (e.g., selling covered calls). This book could make (and even more importantly) save you a LOT of money.

This book is different from many other books on investing.
I have seen a lot of books which cover basic terminology but don't
give many ideas on strategy. I don't recommend it as a first
book on investing - the author explains some terminology but
generally assumes the readers know the basics. If you have
the basics down but you are not sure what to do with your
knowledge, this book is very useful. It deals with such material as
use of puts and calls as part of a conservative

investment strategy, differences in investment strategies needed
in taxable and non taxable accounts and effective use of different investment
vehicles - stocks, mutal funds, EFTs etc.
Definitely worth space on your bookshelf.

The title of this book attracted me immediately because of my concerns about my financial security in the current market. I hoped that it would give me practical tips that I would be able to put into practice. I was not disappointed. The book explained in a language that I, a not very sophisticated investor, could understand.

Practical, levelheaded strategies and advice that obviously come from experience. Not full of polemics like many investment books...every paragraph adds to the reader's understanding toward direct application. You could read many of the popular investment books and never run into the techniques she presents which are an essential part of any portfolio manager's arsenal. While the book's title might seem to be for fearful investors, the book is actually focused on returns, and the techniques should allow an investor to make more aggressive moves in line with their goals when one has some control over the risks, through hedging, negative correlations within the portfolio, appropriate investment vehicles, and using options for controlled profit-taking and safer entries and exits even when entering into more volatile positions for which the risk could otherwise be prohibitive.

I found this book very interesting to read. I did not find it disturbing or brilliant. Anyone who uses the internet, watches television and videos and has been jet lagged from global travel will find this an accurate account of contemporary post-modern man's global lifestyle It has the same fun reading style and spirit as T.Friedman's "The Lexus and The Olive Tree" but with a psychosocial take rather than an economic social view. This work is not grounded in biological science and the generalizations he does make from quantum science are skewed though standard post-modern mantra as far as I know. Scientists may not relate to nature or reality directly as he argues but they do relate to mathematical inferences about nature that allow them to predict with a high degree accuracy how nature works. Otherise I wouldnt' be writing this on the computer. But then Gergen himself says that the book may be just fiction or invention not a building of ideas on top of ideas. Readers interested in the topic of self-consciousness could balance Gergen's argument with A. Damasio's "The Feeling of What Happens" and G. Edelman's "Bright Air and Brilliant Fire".Both of these works attempt to ground consciousness in the body.

Reviewer: LUIS MENDEZ (luismendez@codetel.net.do) from DOMINICAN REPUBLIC este libro es fantastico, nos descubre, nos indaga, nos hace curiosos y participes de las cosas de nuestro yo, que se encuentra atiborrado de cosa, de pensamientos, de acciones, de traumas, espero que lo lean y que lo disfruten tanto como lo he disfrutado yo. LUIS MENDEZ crazzyteacher@hotmail.com

This is a very exciting and important book. Read it! "Social saturation" is a concept that needs to be looked at. "And it's okayyy."

While many books on post-modernism obfuscate themselves in philosophical mumbo jumbo and self-referential exercises, this is a very straightforward introduction to the post-modern condition. It is also a great introduction to social construction, and the idea meaning (including the meaning of our selves) is a socially created truth rather than an absolute. Unlike a lot of books by academics, Gergen has crafeted a very readable book, that I not only learned from but enjoyed immensly.

Ken Gergen does an amazing job of painting the picture of fragmented contemporary in this well-written and compelling book. A definite must read for anyone interested in social psychology or technology and postmodern culture.

Its a great book, very usefull. The product arrived in time and in proper conditions.

Everything we use everyday comes from somewhere. Getting that product from point A to point B in a timely, cost-effective way is important to everyone in the transportation industry. But the attacks against America both domestically and abroad have shown that we are as vulnerable as ever, and one way to secure our business interests is to secure our transportation networks.
That is the subject of this excellent book, written by three veterans of the industry and featuring a foreward by Tom Ridge, the first Secretary of Homeland Security. Using their years of experience, the authors develop in the book the concept of Total Security Management, and use compelling case studies to illustrate their point that a secure business is a successful business. The book breaks down the global transportation process, shows where value is added along the way, and how to maximize that value while minimizing risk, not only from terrorism but from other less malicious but equally damaging impacts. The book further demonstrates the financial benefits of investing in security, and also how to protect physical corporate assets, whether they be fixed or goods in transit. A "Book of the Month" of the American Society for Industrial Security in December 2006, this book is a must for anyone working in or around global transportation industries.

America's transportation networks are vulnerable. The nation's "wake up," on September 11th is now amplified by government and media clarion calls to protect our ports. Securing Global Transportation Networks answers with an ingenious foundation using Demming's Total Quality Management as its blueprint. Anyone in the public, private, or academic sectors who is serious about transportation will mark themselves ahead of the curve with a first edition of SGTN on their bookshelf.

The authors make a very compelling case that organizations should adopt security as a core business concern.

The book empowers its readers by showing how organizations can avoid disruptive events through planning to protect people, facilities, supply chains, and business reputation. It also outlines how to plan for recovery from those inevitable catastrophes. The book includes many real world examples.

Another benefit of the book is that those in the technology sector can gain insights into how to be part of the security solution.

This book is both well written and comprehensive. The authors have described the multiple facets so clearly that you do not need an MBA to read it.

Total Security Management is a wake up call for global executives. Today's companies are no longer in control of their own fate unless they become proactive. Securing Global Transportation Networks provides an innovative approach to supply chain security and the relationship to value creation. I strongly recommend this book to anyone with responsibility for protecting any part of the supply chain or operating in the business of trade.

A practical book on important topics to make money through services.
Pertinent examples and well designed links between Employees satisfaction/loyalty, customer satisfaction/loyalti, growth stability, operating strategies: to put it bluntly, results don't come by chance!
A bad point: the Typographical Structure is not good as the contents and a cross topics index would have been welcome.

A must read book if you are working in the service industry. Heskett, Sasser and Schlesinger all from the Harvard Business School, have put together a great book. The service profit chain model at first glance seems simple enough. Make employees happy, who in turn make customers happy, who in turn give you more business and you have a great top and bottom line. Simple? Yes, but the book takes you on a journey, using similar methodology to the balanced score card to show how to design service delivery processes, which targets to target, and most important of all, how to deal with service failures. Numerous other models and their use are depicted. To top it of, there are numerous examples from the airline, hospitality, insurance and other industries. Exec or MBA level readers will really appreciate this book. Jim Kayalar is a certified management consultant and has consulted for tourism development organizations, hotels and resorts. His corporate web site can be found at http://www.biztuneup.biz

This should be everyone's bible. 6 stars! It is the best business book available . . . If you're going to read one book this is it...forget "one minute manager" or "good to great", "freakonomics" or "world is flat". Read this and know it and undersand its implications.

In "The Service Profit Chain," the author uses extensive case studies and empirical data to demonstrate how successful companies can achieve customer satisfaction, employee satisfaction, and at the same time, profit and customer growth. Too many companies are focused on the next quarterly earnings release that they don't ever see the lifetime value of their customers. Finally, managers at service industries won't have to keep trading off employee satisfaction in order to achieve customer sastisfaction, and customer satisfaction won't be viewed as a cost factor and a drag on profit growth. Service companies that just don't understand these concepts won't be around for long! As we embark into the e-commerce age, service and technology companies that can quickly apply these concepts within their business models (where there is no direct, face-to-face, contact with the customers) will build a truely competitive advantage. Let's review the successful ecommerce companies in 5 years, and see how many have adopted the principles in "The Service Profit Chain."

I think the authors provide a powerful and empirical approach to designing and analyzing a service organization for success. The recommendations are not always intuitive nor easy to implement, but, based on my experience in several industries, I think they are nearly always correct. With a partner, I am starting a own company and have read this book twice very carefully, with lots of notes in the margins, to make sure we do the important things well.

I was an Army broadcaster for nearly thirty years, commanding major audio-visual activities and the largest radio-television network in the Defense Department, located in central Europe. In these assignments, all of Dr. Zettl's texts were used as our training gold standard. When I managed the Army "audiovisual school", the Soldiers Manual and other texts for television production were written with his principles, theories, and practices in mind. As an educator pioneering a film and TV school in a large college, all my TV courses in production were Zettl-based. I found that many leading industry executives (who's who among top networks) began their early education - as I did - in colleges that used the Zettl TV Production Handbook. In TV hands-on assignments, I continue to use his lighting templates and theories. I admonished my students to never cash-in his texts at the end of the course, but to keep them as references.

I have the essential text series: Video Basics, TV Production Handbook, and most especially, Sight, Sound & Motion. The best DVD on the subject ever produced is his own Zettl TV Lab 3.0.

I can't imagine any professional without the "Bibles" of visual information and TV production. All are well worth the price if you are career-minded, or a current industry member but learned your trade "on-the-job". The texts will not only provide context, but with details and information to help you throughout your career.

I love that you offer these books so inexpensively. If I went to my universtiy bookstore I would have paid three times as much. I can use my own money without having to use loan money to pay for books!

The book is totally new and under very good condition, and the dilievery time is much earlier than i expected.

This text thoroughly explains the intricacies of applied media asthetics in a concise and completely accessible way. It is a well organizied text that ehances its presentation through the use of many illustrations. I believe that this is the best text on the subject and that it has been since its first edtion.

"Sight, Sound, Motion: Applied Media Aesthetics explains the WHY of film and video production. If you're looking for HOW then turn to another book."

I would disagree with the above review. Only by learning WHY first, can we learn HOW later. This book is more than a cookie cutter approach to film and video. If you want to "click and drag" your way through an editing program, then true, this book is not for you. Add this to your collection if you want a book that teaches how to see and create film. Sight, Sound, Motion: Applied Media Aesthetics has staying power.