Industry Books

At last a practical way to review and analyse the culture of an organisation and track its development.

What are organisations for? This book enables the reader to understand the root causes of current imbalances in the world economy/ecology and know what they can do (within their reach) to make a difference.

A synthesis of the works of Stephen Covey, Jim Collins and other great corporate alchemists.

"This book has been such a journey. I started out with two ideas. The first idea was that organizational transformation must look and feel a lot like personal transformation. The second idea was that the values held by successful companies must be similar to the values held by successful individuals. These two ideas led me on a journey of discovery that gladdened my heart...This book...provides a road map and tools for those who want to travel the same path" (from the Foreward).

In this context, Richard Barrett, in Chapter 11, shows a comprehensive framework for building a visionary organization. Here, he defines a visionary organization as a long-living, successful organization that cares about its employees, its customers, the local community, the environment, and a society at large. According to him, visionary organizations take social responsibility very seriously, and they display six important characteristics:

1. They have strong, positive, values-driven cultures.

2. They make a lasting commitment to learning and self-renewal.

3. They are continually adapting themselves based on feedback from internal and external environments.

4. They make strategic alliances with internal and external partners, customers, and suppliers.

5. They are willing to take risk and experiment.

6. They have a balanced values-based approach to measuring performance that includes such factors as corporate survival (financial results), corporate fitness (efficiency, productivity, and quality), collaboration with suppliers and customers, continuous learning and self-development (corporate evolution), organizational cohesion and employee fulfillment (corporate culture), and corporate contribution to the local community and society.

Hence, he develops a three-phase process for building a visionary organization: (1) preparation, (2) implementation, and (3) maintaining an evolutionary culture.

Finally, during the process of building a visionary organization, he writes that "the critical factors in successful transformations are (a) the management team's commitment to modeling the new values and behaviors; (b) integrating the new values into the structural incentives of the human resource processes of the organization; (c) building psychological ownership by involving employees in defining the missiom, vision, and values and the Balanced Needs Scorecard objectives and targets; (d) helping employees to think like owners; and (e) assigning responsibilities and developing structural mechanisms to support innovation, learning, and cultural renewal."

Highly recommended.

In his visionary and hopeful book, Global Mind Change, The Promise of the 21st Century (1990), futurist Willis Harman observed that we are in the midst of the greatest social shift since the Middle Ages, a change in the actual belief structure of Western society. As the dominant institution in society, Willis felt business had an obligation and the potential to lead this shift. In Creative Work: The Constructive Role of Business in a Transforming Society (1990), he provided some benchmarks of new paradigm business and examples of a handful of leading companies.

Richard Barrett is clearly an inspired central figure in empowering the business world to take its place as an evolutionary and transformational force. Through his consulting practice, speaking engagements and now his powerful new book, Liberating the Corporate Soul, Richard presents the business world a gift of immense proportions providing a clear understanding of how to liberate the untapped creative brilliance, deep compassion and universal love that has been trapped within the prisons of old paradigm business models.

He challenges business leaders to "create strategic goals that call for quantum increases in performance that promote transformational thinking." "These improvements are achieved", he says, "only by taking a systems approach-a shift in basic assumptions that create a new way of being and doing - evolution". "Not doing things differently, but doing different things." Not shifting things around a table but creating a new table. "When individuals are asked to participate in transformational thinking they tap into their intuition and creativity. This type of thinking can only be maintained in corporate cultures that are built around trust, employee involvement and openness."

He cites the research of Collins and Porras whose book, Built to Last, proves that "contrary to business school doctrine, maximizing shareholder wealth and profits are not the dominant driving forces in most long lasting successful companies. Throughout the history of most visionary companies a core ideology existed that transcended purely economic considerations."

Quoting mystic poet Kahil Gibran, who said "work is love made visible", he goes on to say that "the challenge for companies in the twenty-first century is to create a work environment that encourages personal fulfillment-taking care of employees' physical, emotional, mental and spiritual needs....to live out their passions and provide them with opportunities for service". According to a 1995 Newsweek article, 58% of Americans feel the need to experience spiritual growth. "What better place", Richard asks, "than through your work?

Building on the work of humanistic psychologist Abraham Maslow, he finds that "most companies are stuck in the lower levels of consciousness he has identified as survival, relationship or self-esteem consciousness."

Barrett has developed the Balanced Need Scorecard and other powerful laser-like measuring tools to help organizations determine if the values they espouse are being embraced and lived. In the end, he believes "companies either operate from the fears of the ego or the love of the soul". Richard defines evolutionary leaders as "people who hold a vision and courageously pursue that vision in such a way that it resonates with the souls of people".

As the editor of an online publication that explores new paradigms in business and other disciplines, I would not risk entering the 21st century without reading, digesting and implementing the ideas contained in Liberating the Corporate Soul. Those companies that do will have a strategic advantage over those that don't. More importantly, it is unlikely that corporations will survive without creating transformational cultures that nurture and liberate.

New Book Provides Road Map and Tools For Building Visionary, Values-Based Businesses

(Washington, D.C. - December 1, 1998) You don't have to look far these days to witness the growing trend in business to nurture the corporate "soul." Once muttered in hushed tones of self-conscious reserve, soft-sounding words like "values" and "meaning" and "spirituality" are becoming as bold and common in the corporate lexicon as hard-nosed phrases like "bottom-line" and "return on investment." Until recently, though, the two vocabularies have struggled to come together in any cohesive, systematic process for guiding the strategies and actions of corporate America.

In a new book entitled Liberating the Corporate Soul (Butterworth-Heinemann publishers), author and business consultant, Richard Barrett, bridges that gap with an approach to organizational planning that will warm the hearts of human resources, corporate affairs and financial people alike.

The book begins with a review of Barrett's central thesis that "who you are and what you stand for are becoming just as important as what you sell." Next, Barrett describes his Corporate Transformation ToolsSM which is a set of measurement instruments for "auditing" individual and organizational values. Finally, the book provides a framework for using those tools to build a visionary, values-based organization.

Barrett's model is based partly on the landmark work of Abraham Maslow who defined the human "hierarchy of needs" on four main levels - security, relationship, self-esteem, and self-actualization. "Maslow himself concluded, however, that self-actualized individuals were actually motivated by higher states of consciousness, including spiritual needs," says Barrett. "But he never fully delineated what those states were."

Liberating the Corporate Soul expands on Maslow's work with a detailed explanation of Barrett's Seven Levels of Organizational Consciousness (survival, relationship, self-esteem, transformation, organization, community, and society) and Seven Levels of Leadership Consciousness (authoritarian, paternalist, manager, facilitator, collaborator, partner/servant, wisdom/visionary). According to Barrett, one level isn't necessarily superior to another. "All are relevant. It's really more a question of balance," he says. "However, it is at the higher levels of consciousness that organizations are meeting spiritual needs that focus more on the common good than individual self-interest."

The book's message and methodology are receiving acclaim from noted business leaders and authors throughout the world. Martin Rutte, co-author of the popular Chicken Soup for the Soul at Work calls Barrett's book "the bold, practical blueprint we need for moving business to the next evolutionary level. Sweeping, brilliant, a sense of the grandeur of the new paradigm of business." Marcello Palazzi, Co-Founder and Chair of the Progessio Foundation in The Netherlands says that "Liberating the Corporate Soul achieves the impossible: it integrates the intangibles of ethics, vision, and consciousness into a tangible measurement system."

Barrett began his search for a mechanism that would align an organization's actions and decisions with individual and social values when he was employed at the World Bank. In the early 1990s, he set out on a personal mission to move values to the top of the bank's business agenda. Through a series of determined steps - including the formation of the "Spiritual Unfoldment Society" at the bank - he managed to fulfill his mission and simultaneously formulate his values-based organizational development system.

Today, Barrett is head of his own consulting firm, Richard Barrett and Associates, LLC, and he is using his values-based system in working with organizations throughout the world. He is quick to point out that all of the organizations with which he works have values. The question is whether those values resonate internally with employees searching for deeper meaning in their work lives, as well as externally with a society increasingly favoring businesses that exhibit advanced levels of social consciousness.

The book cites revealing data from several research studies to support Barrett's claim of shifting trends in employee and social attitudes. The Cone/Roper Marketing Trends Report shows that 76% of consumers in 1997 said they would switch to brands associated with a good cause if price and quality were equal. That figure is up from 66% in 1993. On the employee front, a study conducted by Students for Responsible Business with 2,100 students at 50 graduate business programs found that 50% said they would accept a lower salary to work for a "very socially responsible" company. Perhaps more revealing, 43% claimed they would not work for a company that was not socially responsible.

Data like that is not being lost on some of the country's leading business figures. In his book, Barrett quotes Levi Strauss CEO, Robert Haas, as stating "In the next century, a company will stand or fall on its values."

None of the enthusiasm for this growing trend is much of a surprise to Barrett. "People naturally feel better about themselves and their companies when they see a clear sense of values, vision and compassion driving management decisions and actions," he says. And there's good news in that for the people watching the bottom line, because those positive feelings will translate into greater loyalty, stronger performance, and higher profits. It's a win-win outcome all the way around."

Liberating the Corporate Soul is now on sale at major bookstores across the country.

Although I've only scanned the book briefly, I found out all I needed to know about the power of this book by meeting the author at a recent networking event. This woman can network like no one else. She not only talked to every person in the room, but she made connections between various attendees that created actual results by the end of the evening. She was warm and friendly, personable and likeable. I highly recommend this book based on the networking prowess of its author.

Networking is more than just going to business gatherings and handing out your name card. That's the message from The Little Book of Big Networking Ideas, by Nadia Bilchik.
Bilchik explains how chance encounters and casual conversations can be as important as formal get-togethers.
She gives examples of how she established a new network of business contacts after immigrating to the U.S. from South Africa.
One of her key points: networking is a two-way street -- you should find ways to help others.
She offers good tips and exercises to show you how to make the most of everyday situations, and how to overcome the fear of rejection.
The book is a quick read, and has practical tips.

This is the first book I ever read on networking and if I never read another one, I'll be successful for years to come. Nadia really opens up your eyes to what is possible when you do your best to get to know others and extend them a hand. What's more, Nadia writes in short sections that makes it easy for those of us who don't have a lot of time to read. A must read for any person entering the big game called life.

This is a great book on networking. It proves you don't have to be a loud, outgoing person to get results. Reading over the book has made me take a look and realize how many contacts I already have and to get in touch with them to make things happen. One thing I really enjoyed about the book is how it tailors different types of networking with different types of personality types. Highly recommended!

What a useful and informative book.

A freind gave this to me for a present and I was at first dubious. When am I going to find time to read a book on networking? But I picked it up and couldn't put it down.

The book is written in an easy to ready format, with many real life stories and examples. It walks you through the entire process from understanding the nature of networking and networks to skills and approaches to enhance your own. I highly recommend this book.

I enjoyed this book thoroughly. Just thought it ended too abruptly, maybe because I didn't want it to end...

This was the first romance novel that I have read and it still is in my keepers shelf. This tale of passion starts with Sara, who is impersonating her actress sister Delight. To give Delight time to run away and get hitched to her paramour, Carlo,Sara needs to trick Marco (Carlo's brother) that Delight is really in town. After their meeting,Marc "kidnapps" Sara via his private plane and takes her to his mansian. Yeah, being the Duca di Cavalieri has certain advantages ;). The dialogue between Sara and Marco is amusing to say the least. And the pool scene is diabolic! No more said, you have to read it to get the rest of the story and the details. All in all, the sexual tension between them startS with A SPARK AND TURNS INTO AN ALL OUT BONFIRE!! Oh my, enjoy

Poor Sara! Golden haired and beautiful, sensitive and romantic, she is still forever overshadowed by the other women in her family. Mama Mona is the most glamorous movie star in Hollywood. Half sister Delight is the most wickedly adventurous porn star in the business. Sara is in the middle, wondering -- will any man ever find me desirable?

Enter Marco DeCavlieri, the most intense, passionate, possessive, and GORGEOUS hunk in all of Italy. Worth hundreds of millions, powerful and ruthless, Marco is still brutally protective of his family honor. When he hears that his silly younger brother Carlo has taken up with gold-digger Delight, he decides to take matters into his own hands!

What happens next is just too sexy to be described. It's sort of like mistaken identity, with a bit of kidnaping, only Sara soon finds she doesn't want to escape! Her beauty and goodness inflame the dark duke, so that soon he finds himself giving in to her instead of the other way around. And then -- oh, but I can't go on. Read it for yourself!

Magnificent, epic length, and sexy, this tale of passion between a proper English society girl and an uninhibited Italian Duke is truly the best of both worlds. It has the elegance, luxury and mystery of a great historical -- Marco is really more of a 16th century Corsair than a modern jet setter, even if he does have his own helicopter, sports car and mansion. On the other hand, golden-haired Sara is really more of an innocent, chaste, Jane Austen heroine, even if she is the daugher of a famous -- and sexually adventurous -- movie star.

Even the minor characters are fascinating, like Carlo, the Brooklyn born stepbrother Marco protects, and Delight, the party girl with a heart of gold, and even Serafina, the stern old housekeeper who functions as a mother figure for Sara. Great story, great romance, great settings and characters!

For such a twisted "love" triangle I throughly enjoyed Mrs. Rogers work, and I really didn't want this novel to end. It is a love story on a major detour, and is something I certainly wouldn't have thought of, but I am glad Mrs. Rogers did. As surprising as the plot was, I was even more surprised by the ending, and would really love to hear more about how all turned out in the end. I truly wish that more of the story was still left to read.

I really enjoyed reading this book and I can't help but be a little critical but I wish Rosemary would put a little more sex in her scenes. If you've read "The Insiders" now that was sexy and erotic, it really turned you on at times, but then again there were some scenes that were uncalled for. "The Insiders" was the beginning of my book collection. I also loved "Crowd Pleasers." Anyway, "Love Play" was fun to read. There was a lot of spitting drama between the two main characters which I enjoy. I thought Rosemary could have done a better job with the ending....it was just too easy to figure out that the characters would have been happily in love with each other. I mean she just went into "boy, I think I love you" and it was over. I thought if the two characters were going to keep bickering, their should have been a lot more passionate sex between the two and not in the last quarter of the book. I was getting tired of waiting till something sexual would happen. I've read a lot of Rosemary's novels and think this book will be my last. I've been reading a lot of Kat Martin books lately and I now have a new collection of her books. She has a lot of steamy loving, clean of course, sexy scenes that really turn you on and make you feel good and a very well written stories. You should check her out. Sorry fan readers. I guess I'm just a little more disappointed with Rosemary's books. Anyway, I really think this book is still worth reading. I just felt I had to speak my peace.

The Mad Science of Golf is an incredible little book. The authors understanding and purpose is to help one aquire a vastly improved understanding of the golf swing, Golf Equipment, how to improve YOUR golf game and understand how to play better golf.

The book is loaded with pertinent information. BUY IT, you'll love it, I love it.

I have offered The Mad Science of Golf to the Members and Guests at my facility knowing that this information will improve their golf game and ultimatley make the game of golf more fun.

Troy Persson, PGA

The book is a series of questions and the longer explanations by the author. He dispels the myth that you can buy yourself a scratch handicap. If you do not make solid contact with the ball, then none of these products will give you that extra 10 yards that you see in the advertising.

Golf is business. The large golf companies make their money because we like to buy new clubs. The author points out calmly that hitting your irons is not the point, that you need to know how far your hit your irons. They are for control, not distance.

I read the book in one evening. It is worth an evening before you start looking for the next set of clubs.

In my about 50 years of playing golf and reading way to much about instruction and golf club hype ,this book sums it all up the best..Phil Moore gives us the truth here!!He is right on about the golf clubs and your golf swing..If you want to lower your scores pay close attention to pages 99-130,"Questions you should be asking yourself about playing better golf"..Then REREAD pages 113-115,"Why does always aiming directly at the flag add strokes to my score?"..You'll notice that Phil Moore is not trying to SELL us anything,(therefore the truth),he's just telling it like it is!!.I say this is a MUST READ for every golfer..Get the word out!

This is a great book, i really recommend it to anyone who is seriously trying to improve their game. Once i opened it i could not put it down. The Mad Science of Golf is filled with several helpful tips to improve your game. I takes out the thinking involved in the game, so you can just go out and enjoy the game!! Best wishes on your game. I hope you enjoy the book as much as i did.

This is a GREAT book!!! This book has something for all golfers. It is enlightening for both beginning and advanced golfers. Light is shed on equipment and swing myths. Myths that have led golfers down a path of spending too much money and too much time in search of the perfect clubs and swing and have led only to lighter pockets and higher scores. Reading this book will lead you to an understanding of the game that will let you enjoy your swing your game more than ever. Lower scores are on the way!

Jason Taylor, PGA

A must read for any activists. Easy to understand and yet effective.

This is the how-to book I wish I had written. It's perfect for activists, charities, government agencies, even PTAs! No one can sell an idea or cause better than the person who believes in it--this book gives you the basics and more on how to get your campaign or event in the news.

The most difficult task for any activist or organization is getting noticed. With an influx of so many news agencies and mediums it's hard getting noticed by reporters and editors.

This book shows you how to make your cause 'interesting' to those who matter in getting your message across: the Media.

You'll learn how to do several things like give speeches, create an identity, use props & mascots and more.

Although it could have probablly included more in-depth detail and 'how-to' it was certainly worth the investment.

Bottom Line: Worthwhile addition for any activist or their organization. Invaluable for the person in charge of making causes and campaigns noticed!

Outstanding on all fronts. No jargon - all facts. Salzman shares his secrets and tells you how to figure out making your work into news. In this image-crazed age, this book is a must.

Gearing up a new issues education/activist organization, I read this invaluable tome. Then I called its author (Jason Salzman) to find proteges of his whom I might hire on the East Coast. After talking with him over a couple weeks, I hired him and have tremendously benefitted from his experience, wisdom and creativity. Not often we can hire the guy "who wrote the book." If you can't hire him yourself (try though), his book lays out the science and art of garnering media for you to tout your cause.

This book is exactly what I needed. I bought through Amazon because the shipping was free and it ended up being cheaper than my University bookstore. Recommend for any hospitality students that have to have this book.

Great book. The classic for anyone entering the industry. Complete and comprehensive. Great textbook for students and novices. Good for non marketing people. Good examples and highlights. I also recommend a new release: Heads In Beds. More practical than this one. With both you'd really know your stuff and make your boss happy.

The layout and format of this book was very easy to follow!

Kotler's Marketing for Hospitality and Tourism helps marketing beginners and people that are getting into the hospitality business. It demonstrates basic knowledge that can be applied to the business, great tool for working!

This is the texbook I had in college. It was and still is great, but for one...being a textbook ...it is more theoretical and two, it lacks certain areas. Nevertheless, it is very usefull. I would complement it with a book that I have recently read: Heads In Beds - hospitality and tourism Marketig by Ivo Raza. This is very practical and covers the areas that are missing from Kotler's textbook like Loyalty marketing, COOP with Touroperators, targeting travel agents, creating promotional materials, development, etc. Combined, both books truly give a complete overview of the complex travel indutry and should be the foundation for people studying or working in travel and tourism.

This is a fascinating account of the life and times of a millwright and his trade. Details on choosing a location for the mill, building the mill, and how the machinery to grind the grain worked puts the reader in the position as the millwright himself. This book is written as part history book, part informational, and even part journal, using fictional diary entries to give the reader a sense of the everyday life of a miller. A touch of drama is thrown in as we read of mill-workers who are injured and/or killed while on the job -
"1864 August 15: Mary McDonnell was drawn into the machinery by the belting today and lost her right arm below the elbow. I fear the heat will not help her recovery
August 17: Mary McDonnell died today, the infection having spread too quickly from her injury. I will send her wages on to her mother in Southbridge."
This book is supposedly written for children - I first discovered it in an elementary school library - but I find it more suitable for adults. I have found that many history books geared toward the younger set can have information not found in the more adult-oriented books. The Mill by David Macaulay is one of them. The illustrations themselves are very well done, and the details of running a mill is probably the best I have seen thus far.
Great reading about the lifeblood of a 19th century community.

I bought this for my son, who has always been intrigued by construction projects, but I have also enjoyed it quite a bit and learned a lot from it. One point I would make is that it is not quite as simple as some of Macaulay's other books, such as Castle and Cathedral. Whereas those books are easy for even a four-year-old to comprehend, Mill has a more involved story-line and will require more explaining from a parent. I would say that ideally it should be for older children for that reason. But, that doesn't change the fact that it's a great book, and of course the illustrations are amazing.

It is said that in the course of one long human lifetime, places like Ohio went from virgin wilderness to among the most industrialized regions on earth, but the "blueprint" for the Midwest's growth as a center of industry had its roots in the factory mills of New England. In Mill, the masterful David Macaulay uses direct storytelling, combined with his appealing pen and ink sketches, to bring to our comprehension the founding and operation of a nineteenth-century water-powered textile mill. His tale here takes a reader, young or old, through the development of the mill structure, an event reminiscent of a rural barn raising, into the day to day workings of this efficient industrial complex as it would have been at peak operation. More than just a place of labor, the mills of New England and elsewhere soon became the focal points of entire communities. As this book shows, if a local resident did not himself work at the mill, then one of his relatives, customers, or friends most certainly did. Macaulay pulls no punches, and shows that work in a mill was demanding, dangerous, and strenuous. There were long hours, sunup to sunset, every day except Sunday. David Macaulay also elicits true feeling from his readers as the story wraps around to the demise of the grand old mill, in a later age when industrial evolution makes its processes redundant. Mill may lack some of the grandeur of other Macaulay works such as Cathedral, Castle, or Pyramid, but it has a lot to teach almost anyone, and in this author's hands, learning is both spontaneous and enjoyable.

This is an important book. Written for children, it can be used just as effectively by adults to comprehend the beginnings of the industrial revolution in the United States. Learn and see how men tamed our rivers and how men, women and children were swallowed up in these great monuments to progress.

The illustrations are remakable. David Macaulay deftly describes and illustrates how the technology that made America a world industrial power came to the young new country and how American ingenuity improved it and made the nation into a world class economic juggernaut.

The author is a superb story teller, and anyone who would like to visualize the nature of mills and to understand the profound impact of this technology on our country should read it.

I highly recommend this great children's book to everyone.

Macaulay is an illustrator, architect, engineer, historian, economist, anthropologist and story-teller. He puts all of this knowledge and skill into Mill. It is a totally one-of-a-kind book that does not easily fall under any traditional category. It is often labeled as a "kids' book" because it has pictures and is relatively short. But very little of the educational content would be considered common knowledge for adults. It reads like a history text-book, a technical manual, and a novel all in one.

It is an epic, multi-generational story of a fictional New England town that is born out of the textile boom of the Industrial Revolution. You follow the cotton-milling and cloth-weaving operations of this town and its mills as they grow and expand, incorporate new technology, and endure the tides of fortune. Along the way, you get to learn all the details of the planning, the machinery, the construction, read excerpts from the characters' journals and watch the town slowly grow and change over time. In the end, this short book feels like a monumental journey and it will leave you not only satisfied but smarter too.

I've read most of Macaulay's books and this is probably the best.

This is an absolutely fantastic book. It is a series of essays from very well known industry professionals and will help anyone to better understand the perspective of the other people you're working with on the set.

My wife and I are movie fans...though not like those hard core guys who hang out at independent film festivals...and we love this book.

It's a wonderful introduction to all the ins and outs of the movie business. The writers talk about film as a business and how the business side of film influences their creative choices. Revenue streams, copywrite issues, and how to "make it in Hollywood" are all discussed thoroughly in this book.

The authors were obviously choosen because of their expertise, but most of them are surprisingly good at conveying information in a way non-industry people can understand. I was expecting that each chapter in this book would be filled with Hollywood jargon...like when you read an article in Variety, but that is not the case.

If you love movies and REALLY want to understand how they work, this book is a must. Other books are great at explaining the artistic side (for example, How to Read a Film is a great title), but The Movie Business Book is wonderful since all of its contributors understand that modern film cannot be fully understood as a work of art unless you understand how the economics of Hollywood influence how the art is shaped.

I had the great good fortune of studying for a summer with Jason Squire. Quite simply, the guy gets the goods in this book. Great interviews, covering every subject of the biz from A to Z. Especially wonderful was how easy to understand this book was - biz books can be so dryyyyyyyy...this one was fun, informative, helpful. In short, a great read.

When I saw this was featured on Amazon, I had to throw in my two cents.

Lots of straight speak from people who really know the industry. For a newbie who wants to understand the mechanics and terminology of the business, this book is perfect. I haven't found a page yet that I wanted to skim over; there is no fluff. A wonderful bargain even at the ... list price.

Don't overlook this book despite the fact that it is ten years old. Sure, you'll need another source for DVD, new media and internet delivery. But this book covers everything up to home video very well.

I have recently bought over ten movie business making books, all starting with this one. I would have to say that out of all of the books I have read thought, this would have to be the best out of them all. Not only do they have chapters written by different people, they are all people that are in the business. They break down hollywood lingo and include a basic pay structure. This book is the most informative of the film books I have read. This is the book you buy if you want a break down of movie careers, but not for how to personally make it yourself into the business.

This book is solidly grounded in theoretical and analytical rationales. Yet, it presents a counterintuitive conclusion: Sanctions and boycotts do not work. We may have wasted our time pressuring multinationals that operated in South Africa, and now in Burma, Iraq and Israel. A must read to understand the dynamics of global power and how multinationals stave off controls.

This book takes an academic view of the theory behind multunational corporations.

Strengths: It skilfully questions some of the basic assumptions behind the modern theory of the multinational -- as the author illustrates these assumptions permeate all our other global theories but do not have predictive validity. It also tackles a very important social issue, whether our methods to influence multinational corporations work. Did they work in South Africa? The author very convincingly proves that they did not.

Weaknesses: Some of the weaknesses are inescapable in a scholarly work. The detailed quantitative analysis and data may be skipped (as the author indicates) by policy-makers. However, a large chapter deals with this issue. Also, although the author extends her theory of multinational corporations as chameleons from South Africa to other hotspots such as Myanmar (Burma) and Nike, I would have liked her to tackle some social questions: such as whether our pressuring multinational corporations to leave South Africa extended white economic domination in the country. This question and others of its ilk are probably politically incorrect, or beyond the book's already large scope, and the author skirts them. Consquently, this book leaves you thinking -- and that may be what a good book should do.

All in all a very comprehensive, systematic and courageous look at the assumptions, theories and institutions that shape global society.

Five stars!

This book uses a crafeully built theoretical framework to show why US sanctions did not work in South Africa and are unlikely to work any where else. An important piece of research!

Probably the best review of multinational corporations, why they enter and leave host states on the market today. A must read for anyone either doing research on multinationals or interested in the effects of globalization.

The scholarly literature on multinational corporations is very weak when it comes to explaining why multinationals leave. This is the focus of this book. After one of the best reviews EVER on research regarding the multinational corporation, the author presents a very detailed study on why they left South Africa. The implications for this study extend to anyone who wants to know why multinationals leave -- or anyone who wants to influence whether they stay or leave! Excellent and highly recommended

I have both editions of this book . I have used them in the classes I teach and at my manicure table. If there is anything I need to reference, this book has it all.

Every nail tech and beauty professional needs to read this book.

Maureen Solan

This book should be recommanded to all the nail techs all around the world
it has so many answers to so many questions it s just an amazing source of education
very great i m glad i bought it

To achieve true, long term success in your career as a nail professional, this book is an absolute MUST read!

The contents are invaluable, and virtually impossible to find anywhere else in the world. Doug Schoon's ability to take the most in-depth information and put it into 'layman's terms' will cause you to find it hard to put it down- as well as go anywhere without it!

All the mysteries, "wives tales" and fiction that exists in a nail professional's world are explained with precise fact and even a bit of humor...

Don't pass by the chance to discover the whole truth and nothing but the truth-

to keep yourself fine-tuned to the most current, technologically advanced information!

Mr. Schoon has greatly expounded upon his first edition of this excellent text. Content has nearly doubled, and he has included not only standard topics such as nail anatomy, adhesives, and product chemistry (which are vital for any nail technician to understand), but he has also added chapters such as "The Safe Salon" and "The Healthy Salon," among others. This new text includes great color photos. This text, set in a story format, includes a "Fast Track" which highlights the important facts of each chapter, as well as "Review Questions." Mr. Schoon's down-to-earth writing makes the most intimidating topics easy to understand. This book is an outstanding resource for nail technician and instructor.

anyone sucessful in the nail world can tell you that sucess is based on education and education is based on knowledge. Mr. Schoons book Nail Structure & Product Chemistry is the core fundamental with in depth information on every aspect. I can truly say it enabled me to aspire to a new level where i can now answer questions in a truly professional manner.. and with salons in two countries, thats just what i need. Cheers Doug.. your book in an invaluable investment to those looking for sucess. - Andrew. The dude.