Industry Books

A quick read, use it for any training classes as pre-reading. The analogies provided proof useful in a variety of settings. I find myself applying them at work and when dealing with other companies. Highly suggested for a framework of professinal development.

If you manage people in a business or organization I highly recommend assigning this book to your employees / co-workers. It only takes a few hours to read, yet leaves the reader with a lifetime of experiences.

Written by business consultant and trainer Mark Kimbell, The Hod Carrier: Leadership Lessons Learned on a Ladder is the deftly written, attention riveting story of Allen Hollings, a 19-year-old college student who decides to get himself a summer job on a construction site -- and finds that this decision will change his life forever. Allen is pushed and driven to the limits of his physical ability and emotional stamina as he struggles to meet the demands of the construction foreman. While learning and practicing the skills of carrying brick and mortar, Allen finds himself learning lessons about discipline, motivation, and time management that will serve him long after his summer job is over and the rest of his life begins. Indeed, Allen applies those hard learned summer job lesson to inspire a powerful work ethic in the lives and attitudes of the men and women he comes to manage in the competitive and hard working world of business. The Hod Carrier draws upon real world conditions laid out in a narrative storytelling which illustrates basic leadership principles that readers will find themselves absorbing interwoven with the genuinely interesting story so adroitly written by gifted communicator Mark Kimbell. The Hod Carrier is not just an another entertaining story, but does what the finest literary fiction has always sought to accomplish -- affecting and influencing the reader long after the novel is read and placed back upon the shelf.

Mark Kimbell's, The Hod Carrier, is one of the most straight-forward, business-applicable books I've read in years. The story about leadership lessons learned on a ladder conjures visions of difficult challenges each of us face. It also provides easy to remember lessons and simple tools such as "Bricks are twice as heavy when you're behind", and "Never forget whose bricks you are laying."

Mark's writing style is a Ken Blanchard-esque story style. The story itself is compelling, descriptive and so intriguing that you won't want it to end.

Carl Koetter
President
Koetter Training Resources, LLC

The Hod Carrier is a quick, easy read, but the message is profound. Mark Kimbell is as interesting on paper as he is in person. The concepts in this book apply in almost every area of life, and are illustrated in an entertaining and memorable way. The author creates wonderful visual images as he writes, and by the end of the book I felt almost as if I had experienced the events described along with the characters. I highly recommend The Hod Carrier. I will definitely read it again.

I lucked into this book when it came out in 1999; my editor asked me to review it. I was previously unfamilliar with Farrell's work; now I am thrilled to see this book is still in print.

Farrell is a writer's journalist. This is not the sensationalist, info-tainment, "if-it-bleeds-it-leads" garbage you see on Fox News. He goes deep beneath the surface of his story, looking for the larger truths as much as the simple truth. Many of these truths hurt as much as they enlighten. He covers topics ranging from kite-flying to the Hillside Strangler with insight and style. His pieces on serial killers and rape victims are sensitive, yet they pack a serious punch.

This book is much more than a collection of amazing snapshots of recent American history -- it's also literature. No matter what the subject matter, his passion for writing shines through; no matter how gruesome a scene he describes, his style leaves you jubilant.

Barry Farrell died too young, in 1984. This book will keep his memory alive for those who learned from his lapidary prose. I wish I could have been one of his students--but in a way, having read his work, I feel that in a way, I am.

I've been reading with enormous delight this collection of articles by Barry Farrell. It's a posthumous collection by a brilliant writer who died in 1984. What an unexpected thrill it was to discover this book's existence. It helps bring back to life an unfortunately neglected writer. I knew him briefly (too briefly) -- a fine guy. Barry Farrell's bracing journalistic style and humanity take the reader back to a better time in journalism when writers cared deeply about their subject matter.

Barry Farrell is a name I didn't know before two weeks ago. Barrey Farrell is now a name I won't forget. As a young journalist, I think this book is an essential read for anyone considering a career in the field. But anyone interested in reading great stories that take a smart, comprehensive view of a subject will find just that in this little green book. Farrell is an angel of a writer. But what I admire more is his hard-nosed reporting. After reading some of these stories, for instance "Stalking the Hillside Strangler," it awed me knowing how much footwork had to go into such exquisite work. This book is a clinic on how to report and write, and I will turn to it often for inspiration.

Certainly I'm not an objective reviewer. I attended Barry Farrell's classes at UC Santa Barbara in the 1970s -- and was, I believe, rather a disappointment to him -- but he nonetheless became one of my most important role models as a writer. What I've long regretted, however, was not having more of his writing on my bookshelf. Barry mostly published in magazines, and so it's been hard even for those of us who are devoted to his work to find and collect any significant fraction of his lifetime output. I own and cherish a few aging magazines featuring his writing, but these bits and pieces barely scratch the surface of his 30 fruitful years of shoe-leather journalism. This book, then, is a wonderful and long-overdue development. I had read perhaps a third of these pieces, and was delighted to discover them anew. The other two-thirds of the book was an absolute delight, each page a treasure of flowing language and unerring eye for detail. Of course, it also brought back to my ear Barry's voice, and images of him I'll always carry with me: coffe at the outdoor cafe in front of the library at UC Santa Barbara after class, or the time he cajoled Joan Dideon and John Gregory Dunne into visiting our small class of 12 or 15 students in the English Department's spartan conference room. So, take it from a blatantly partisan -- but completely sincere -- reviewer: buy this book! For heaven's sake, if you love great non-fiction writing -- if you are devoted to writers like Joan Dideon, John McPhee, the non-fiction of Wallance Stegner, and other master wordsmiths of our age -- you will not be disappointed.

This is a great book chock full of "to the point" advice.
I like the fact that you can use it not only as a "reading" book but also a "reference" book.

This book is great and doesn't treat you like a "dummie".....it
was delivered much quicker than I expected. Excellent!

"HOW TO OPEN A FINANCIALLY SUCCESSFUL COFFEE, ESPRESSO & TEA SHOP" by Elizabeth Godsmark, Lora Arduser and Douglas R. Brown.

Coffee is a huge industry across the country and around the world. In the introduction of "How to open a financially successful coffee, espresso & tea shop" the authors point out that the coffee industry is a $5 billion industry, which is growing more and more every year.

Anyone who is interested in starting his or her own coffee, espresso, or tea shop is going to be fascinated in this book. The authors start at the beginning with developing a business plan. The give examples and even offer a CD program that has preformatted documents. Licenses, business name, choosing suppliers, and equipment requirements are all discussed in the opening chapters.

Many aspects of running a successful coffee, espresso & tea business are discussed throughout this book. The authors have done a tremendous job in giving an introduction to opening this type of business. They talk about profit planning and advertising, as well as choosing the best equipment and managing your operating costs.

Without a doubt this is a definite must have book for anyone even thinking about starting this kind of business. The author's are able to skillfully introduce all the major concerns with opening a coffee, espresso & tea business. They provide a wealth of information that will help clarify a person's views of what is actually required to open, operate, and run a financially successful coffee, espresso & teashop.

Lots of good information. Some things I would never have thought of. I was very glad that I purchased this book and continue to use it frequently.

This is the best book if you are serious about opening your own business! They thought of everything. LOVE IT & recommend it completely!

Jack Mitchell is truly inspirational in so many ways. With "Hug Your Customers" and now, "Hug Your People", he has proven to be a master of observation and implementation in the retail and corporate world on both the business side and, more importantly, the human side as it relates to customers AND employees. This is a MUST-READ for anyone who wants to help their employees aspire to new heights and reach their full potential.

I enjoyed this book and it's numerous tips and tales.

I also appreciate the focus on how to treat and engage employees, especially because they are foundation to customer happiness (Jack's other book called Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results is about that).

This is an easy to read book and great for sharing with your boss, your workplace and your friends.

I'm a career retailor and always read what our industry stars have to say. The Mitchells always share all of they're extemly successfull business practices. Not everything they do can always be adapted but there are always things to think about. This book is no exception!

Jack's new book is a reminder of just how important it is to serve those we lead by encouraging their heart. It's not about fancy programs, but a simple commitment to build genuine relationships with our coworkers by recognizing their needs and valuing thier contributions, large and small, each and every day. Thanks Jack, and many hugs to you for "leading the way" and sharing the many practical and effective examples in your latest MUST READ!

K Martin - President/CEO, Signature Custom Cabinetry, Inc.

Jack Mitchell once again offers insightful, sound and excellent business advice. His ideas are thought provoking and yet practical enough to easily adapt within an organization. Interacting in business, whether with customers or employees, with respect, trust and appreciation will help to differentiate any organization. "Hug Your People" should be kept as a handy reference guide on every manager's desk.
Dr. John A. Davis
Faculty Chair, Families in Business Program
Harvard Business School

This has been invaluable as a tool for learning about and teaching about ITIL. I have shared it with, and recommended it to, many colleagues and clients. I hope the authors are preparing an update for ITIL v3

Este libro es excelente como material de formación que permite presentar y obtener la certificación como ITSM Foundations.

Cubre de forma detallada cada uno de los procesos ITIL a nivel de sus objetivos, alcances, actividades, roles, etc. así como la relación con el resto de dichos procesos.

This " IT Service Management: An Introduction (Paperback) " published Apr'2005 paperback is only attributed to Van Bon.

Could someone point out the difference(s) in content between vs " IT Service Management: An Introduction (Paperback) by Jan Van Bon, George Kemmerling, Dick Pondman " published Sep'2002 ?

And why is the latter always 4-6 weeks availability?

This book was recommended to me on my ITIL Foundation course and for 6 months I have been trying to get a copy (Amazon and Blackwell's both failed). According to the publishers it has been superceeded by "Foundations of IT Service Management based on ITIL" ISBN 9077212582, also by Jan van Bon. I have ordered it from a supplier who has it in stock (try Google ISBN ...) but will never know if it is as good as ITSM:An Introduction.

The Office of Government Commerce's official ITIL books are great, and absolutely essential for anyone who does IT service management for a living, but the basic library will run you over $1000 in print, and the complete library on CD-ROM costs nearly $2000 (all prices in USD.)

If what you need is a good, serviceable introduction to ITIL that will give you excellent preparation for passing the ITIL Foundations exam, look no further than this book. It can be hard to get hold of, as it's understandably a very popular title right now, but it's worth tracking down and getting your hands on it; the price is certainly right, and the "just the basic facts" presentation makes for quick reading and good comprehension.

I do business process improvement work for a living; I have taken formal ITIL and CMMI training, and have also read a lot of books in this field.

If you're looking for the best introductory ITIL book on the market, this is absolutely it.

This book incapsulates a genius and his gift of insight and ability to create such mind blowing beauty. The book tell of his childhood and goes through a multitude of experience that shaped his life and nurtured his personal creativity. It also shows a number of his clients and people he has worked with and they offer comments and goodbyes to Aucoin, who has died recently. It is well rounded and very hard to put down. I have all of the books related to him and recommend them all to anyone who is in advertising, fashion, beauty, and commercial art industry. His story is one of struggles and accomplishments. It is tragic that we lost this brilliant, intelligent, inspiring individual, it is evident that he was just getting started.

For those who really love Kevyn, this is a must read. I am a huge fan, and have all of his other books. It was so sad to see such talent pass so soon, but this book really celebrates his life and talent. Great pictures and commentary from celebrities and those closest to Kevyn.

Anyone seriously interested in the art of makeup must be familiar with the name Kevyn Aucoin. In the era of the supermodel, he was the super makeup artist. Aucoin was not only an exceptional artist, but an exceptional person. I could rave on and on about my late teens and early twenties, when I went through a period of self hatred because of the way I percieved myself. Kevyn's books encouraged readers to be adventurous in their exploration of self-image, teaching good techniques and smart tricks. It may sound trite, but I honestly believe those books did a lot for my self-esteem as well as my makeup skills. Even if you don't own his other books, this one is worth having for sure.

I thought this book would be more of a "how to" book more than a biography, but I thoroughly enjoyed reading it and am more inspired than ever to take my makeup artistry to the next level. It is easy to read and very interesting. No matter who you are or what your goals are, this book is proof that EVERYONE has obstacles to overcome. There is a small portion of the book dedicated to "how-to" in the back and I read the book cover to cover. I think I will still get some other beauty how-to books, but I was not disappointed in this at all even though it did not turn out to be what I originally thought.

I did not want this book to end. Kevyn Aucoin was an amazingly talented artist, but more importantly he was an amazing person. This book tells his story from his beginning in Louisiana, to the glamour of the super model era, to Kevyn becoming the most famous artist in his field. It is touching, detailed, and even helpful with the included makeup tips. a beautiful tribute to a beautiful person.

Leadership is one of those things that everyone recognizes when they see it but is difficult to define. Part of the problem is that it has so many forms. There is leadership on the battlefield, in the boardroom, in the factory, at academic institutions, in sports teams, in other words there is a leader in just about every activity involving more than one person. It is also a hard activity to carry out, because in nearly all cases the authority that the leader exercises is not based on any authoritarian right. Successful leadership is a partnership between the leader and the led, which means that the leader derives a great deal of their authority from the consent of the governed.
In this book, Rehkopf discusses the strategies good leaders employ from the perspective of the hospitality industry. He has managed hotels and resorts and opened golf and country clubs. His knowledge of the subject matter is thorough, yet his main themes are simple. If you are a manager, interact with your people, take an interest in their welfare and listen to their concerns. Leadership by controlling force is a managerial dead end, it works for a short time, as eventually people will leave. The first to leave will of course be your good people, as they are the ones with the most pride in their work and can more easily find another job.
The advice offered up in this book is sound, the American business world would be much more efficient if more managers were to follow it. Unfortunately, that is not the case. For a variety of reasons, so many managers choose to insulate themselves from their workers. While some professional distance is necessary in the work place, there are times when the human element must take precedence. By applying the basic courtesies of human interaction, good managers can motivate to an extent that no threat can ever achieve.
This book contains a simple blueprint for successfully managing a business in the hospitality industry. As such, all that aspire to or are currently managing in the business would be aided by reading and applying the advice.

Here's the book I wish someone had shared with me years ago.

This is a practical, back to the basics, presentation of every day service opportunities. Ed shared a copy of this book with me and I in turn shared it with one of our General Managers. She was so excited about its content that she requested I send more copies for her managers. We now utilize the book in management training programs, and all of our Department Managers receive a copy.

This book develops a level of understanding among our teams' managers that service is important to everyone, and when customers receive great service consistently, great results will occur.

Thanks Ed for sharing your valuable experiences with us!

For an industry that often lacks leadership guidance and supervisory training, this book delivers the key ingredients needed on the journey to becoming a sound leader. Well-written and easy to read, this book is beneficial for both experienced and new leaders. Rehkopf uses composite examples from his own diverse career in the hospitality industry as the basis for the book. A must read for every management trainee and aspiring leader.

Rehkopf hits a home run with this book. It is logically written, easily read, and full of pertinent examples. Although directed to the hospitality industry, the lessons are applicable to anyone in a leadership role. I've used it in my business and bought copies for all my mid-management people. This book is for owners, managers and all people who aspire to be an owner or manager one day.

A well written and concise book which presents a practical guide on leadership. This book was easy to read and offers many good examples of how to be an effective service based leader. An excellent training tool for all levels of management.

This is a nice little pocket book. For the price you can't beat it. Quite informative.

Nice little guide to refer to. Granted it's not a full book and it lacks some deeper points, but it covers the basics for new comers.

I recently purchased the Lean Pocket Guide (published by MCS Media, Inc. i.e., The Lean Store) and found it to be the most book for your money that is on the market. This book set the standard for good, informative information on Lean. The illustrations and explanations were perfect for the folks on the shop floor, as well as my supervisors.
A Lean book that practices what it preaches!

This little book is full of great ideas and concepts and can help you out on the job, but also if you are a person looking to become familar with these concepts, this is a great book to read.

Hello, this little booklet is excellent. You get all information on lean concepts in your palm and right where you need it -not at your desk- but on the shop floor.

Even better would be customized country versions to spread the lean culture widely amongst companies;-))

Regards

Ralf Lippold

If I had told friends I was reading about alleged disease in sheep they would have missed the true significance of this book. It's about big government intervention against the rights of citizens. It's about a Vermont family's creativity and dedication and how all of that was trampled by the USDA run amok. It's also about what happens when special interests and lobbyists overwhelm a government agency.

It really was a page turner.

This book is about a small family with a few imported sheep, who became embroiled in a whirlwind of government conspiracy regarding the big beef industry, international trade, manipulated scientific data, and the irresponsible panic of one powerful government agent regarding Mad Cow disease. The result was the terrorizing of a family, murder of healthy sheep, and the disillusionment of anyone interested in healthy eating or in the ability of their government to protect their right eat safely.

If you have any suspicions that the USDA is not monitoring agriculture and food safety the way they should, this book is a must-read. It tells the story of a family farm destroyed by the government agency designed to protect food safety. Mixed messages, lies, secrets, big business pressures, international trade, spies, good science and poor science--they're all in here, interspersed with the very personal details of a mother who watched her children's hearts broken as they were betrayed by their government.

I find it ironic that this book brought to mind the works of the "muckrakers" of the early 20th century. After Upton Sinclair's "The Jungle" revealed the horrific conditions of the meat packing industry in the US, the government responded by creating the USDA. It is that very agency which is at the heart of Linda Faillace's fight with her government and with the USDA's highly questionable science and politics. Theodore Roosevelt gave a speech in 1906 about the "muckrakers" (who were really just the first investigative journalists.) In his speech he said:

"There are, in the body politic, economic and social, many and grave evils, and there is urgent necessity for the sternest war upon them. There should be relentless exposure of and attack upon every evil man whether politician or business man, every evil practice, whether in politics, in business, or in social life. I hail as a benefactor every writer or speaker, every man who, on the platform, or in book, magazine, or newspaper, with merciless severity makes such attack, provided always that he in his turn remembers that the attack is of use only if it is absolutely truthful."

Even if Linda Faillace's story is colored by righteous anger and bitterness, the truth is in the details. She and her husband are well educated scientists, and back up their side of the story very clearly and persuasively.

That seems to be the biggest question one has to ask by the end of this very sad story. It was sad on so many levels. It was sad because the Faillace's lost an opportunity to begin a new agricultural venture for a state that badly needs sustainable small agriculture. It was sad because they lost animals they dearly cared for. They had to send house raised bottle lambs on a trailer with sheep they weren't used to. To have perfectly healthy animals seized by a government for no good reason was devastating. It was sad because the Faillace's and their children were failed by the duly elected representatives, both Senator Leahy and Governor Dean waffled back and forth and never really did back them up to the degree they should have (and these were DEMOCRATS not corporate hugging Republicans). It was amazing that Howard Dean, a medical doctor, said the science was too complicated for him (I wonder how he ever got through medical school!). It was sad because once again it was demonstrated that our government cannot be trusted to do what is best for the little guy, that, in point of fact, the little guy is at the mercy of the wishes of bigger guys.

One question that occurred to me at the end of the book is this. After the tainted beef (BSE tainted that is) was sold and consumed did anyone think about putting an immediate freeze on organ donations from any person who might have eaten ground beef in the states that received the tainted beef? I seriously doubt it. Yet people who lived in England during the time of the BSE outbreak are not allowed to be organ donors. I know this because my sister died a couple of years ago from natural causes (not CJ disease), at the time of her death the hospital was informed that she spent 6 months in England during the BSE outbreak. Her corneas, etc. were declined because of that.

It's amazing how much energy went into making the Faillace's look like dangerous people in the mind of the public. It's amazing how quickly the actual exposure of consumers to BSE tainted meat was hushed up. It's not amazing, given the information in this book, that organic farmers of all types don't trust the government. It's amazing, given the information in this book, that consumers do.

In 2001 after months of surveillance and harassment armed federal agents seized a flock of some 100 organically-raised dairy sheep. One might think this an isolated incident, but MAD SHEEP: THE TRUE STORY BEHIND THE USDA'S WAR ON A FAMILY FARM holds implications for farming and food distribution channels as a whole. USDA chief Linda Detweiler claimed the imported sheep had been exposed to a disease, but the flock's owners - here, the authors - weren't about to let the judgement pass silently: they weren't just farmers but scientists, and demonstrated the impossibility of their sheep being infected. And then the fight really begins - documented here in eye-opening pages of detail.

Diane C. Donovan
California Bookwatch

We tend to forget that this country was founded on agricultural principles. With the industrialization of food, farmers have come under scrutiny by various agencies of the government because of the multi-national business arrangements they, particularly the USDA, have. Mad Sheep is a perfect example of what is happening on family farms in the United States. Driven by greed and fueled by fear of being condemned in the global market, USDA makes up a scenario that could absolutely not happen, that being BSE in sheep, and ruins the dreams of another law abiding family.

I read this book in just 24 hours. It has been a long time since a book just wouldn't let me put it down. Perhaps it is because I too am a homesteader and have sheep every year. When the USDA came to take the Falliace's sheep, my tears started to flow, hard.

Mr and Mrs Consumer who know nothing about farming, know nothing about where your food really comes from, know nothing about the encroachment of the government into our personal lives, you need to read this book to get a glimpse of what life will be like for you once an agency of the government decides they want something that you have.

Expertly co-authored by Hermann Simon (Founder and Chariman of Simon-Kucher and Partners Strategy and Marketing Consultants, Germany), and SKP partners of Boston's division, Frank F. Bilstein and Frank Luby, Manage For Profit Not For Market Share: A Guide To Greater Profits In Highly Contested Markets is an important and timely study of the issues concerning adoptive profit versus market share in today's volatile stock market. Introducing readers to investment management, marketing, and providing a clearly presented and accessible explanation a complex monetary subject, Manage For Profit Not For Market Share provides a clear and applicable guide for understanding the differentiation between mature products, as well as addressing such issues as effective price increases, new orders to segmenting customers, proper timing to various activities, and the effect of consumer preferences. Manage For Profit Not For Market Share is very strongly recommended and profitable reading for investors, account managers, brokerage executives, and consultants for all formats of corporate or business sales as an exclusive and expansive interpretation of competitive profit sales, marketing, and innovative, practical guidance through modern business progress.

The authors have addressed the biggest mistake that large corporations make in using the classic BCG growth-cash quadrant that was popularized by Bruce Henderson in the 60's that lead to the fad for the market share as the key to success, in fact Henderson was very clear that market share in itself could never be the root to free cash flow. Today One Big Idea Consulting International is a modern disciple of Henderson and all Marketing Strategists should revisit Henderson before reading this book.

More profit obviously means more money for a company's stakeholders, so why do companies continue to insist that market share is the top organizational priority? The case for changing minds over to a profit-centralized viewpoint is clear. This is the mission authors Simon, Bilstein, and Luby undertake in this book and succeed gracefully at. Such ideas as understanding your company's comparative advantages, improving salesperson performance by removing the emphasis on sales volume, raising prices and optimizing marketing are all covered. Such topics as decreasing costs are not considered, as this book takes a very customer-centric view of profit and leaves the topic of cost alone as it is covered quite extensively in many other publications. The range of tools the authors provide is excellent and not overwrought with dense explanations. Experienced managers can effectively improve their companies' bottom lines by reading the ideas and example applications and then customizing the information to fit their organizations. Companies and their shareholders all stand to profit from the information in this book, so I cannot recommend it highly enough to managers at all levels of all organizations.

Many executives, especially those running large companies, get easily pulled away from increasing profits to an almost ego-driven pursuit of market share.

This book explores nicely the origins of how market share became king, why it is a problem, and how companies could and should become profit-focused. The authors have presented a large set of case studies to support their argument and to help others bring about change in their companies. There are powerful yet simple examples of successes from grass roots efforts within companies that chose the path of profit and also of colossal mistakes that must be avoided.

Manage for Profit Not for Market Share could help conscientious executives to reflect upon how to right the wrongs by changing company practices and provides managers the material to build their roadmap for profit leadership. MBA students should also read the book not to just unlearn something that was perhaps perpetuated by B-schools but also to chart their careers. For a pricing professional like me, this book is a great ally in making and reiterating the case for profit.

Expertly co-authored by Hermann Simon (Founder and Chariman of Simon-Kucher and Partners Strategy and Marketing Consultants, Germany), and SKP partners of Boston's division, Frank F. Bilstein and Frank Luby, Manage For Profit Not For Market Share: A Guide To Greater Profits In Highly Contested Markets is an important and timely study of the issues concerning adoptive profit versus market share in today's volatile stock market. Introducing readers to investment management, marketing, and providing a clearly presented and accessible explanation a complex monetary subject, Manage For Profit Not For Market Share provides a clear and applicable guide for understanding the differentiation between mature products, as well as addressing such issues as effective price increases, new orders to segmenting customers, proper timing to various activities, and the effect of consumer preferences. Manage For Profit Not For Market Share is very strongly recommended and profitable reading for investors, account managers, brokerage executives, and consultants for all formats of corporate or business sales as an exclusive and expansive interpretation of competitive profit sales, marketing, and innovative, practical guidance through modern business progress.