Industry Books


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Industry Books sorted by Average customer review: high to low .

Industry
CG 101: A Computer Graphics Industry Reference (3D Graphics Other)
Published in Paperback by New Riders Press (1999-08-26)
Author: Terrence Masson
List price: $39.99
New price: $58.96
Used price: $1.33

Average review score:

Essentail Computer Graphic foundation.
Helpful Votes: 1 out of 1 total.
Review Date: 2003-06-09
I bought this book for Computer Graphic Course for Animator class, and I found it really valuable because I wanted to learn much about history of computer softwares like painter, photoshop,and Maya. Anyways, this book is superb! This book is highly recommended for anyone who is interested in working in Entertainment industry.

Essential CG historical data!
Helpful Votes: 3 out of 4 total.
Review Date: 2002-09-25
Superficially subdued by a bland title that reads like a basic, frills-free "Introduction to Computer Graphics" course, Terrence Masson's CG 101: A Computer Graphics Industry Reference, by New Riders Publishing, nevertheless dispatches preconceived notions with its exquisitely detailed history of digital art production. A visual effects director and the founder of Digital Fauxtography, the author has spent at least two stints with Industrial Light & Magic and once served as a technical director at Digital Domain.

An amalgam of CG terminology (pp. 1-209), impactful corporate industry presences (pp. 210-347), programming and mathematics terms (pp. 348-361), fundamental and miscellaneous terms (pp. 362-385), a computer graphics timeline (pp. 385-437) and other mini-sections on CG FAQ (pp. 438-451), job descriptions (pp. 452-461), previsualization (pp. 462-467) and the analog computer era (pp. 468-476), this unique text probably represents the definitive chronology of computer graphics' evolution. The resource's 500 pages belie the mundane name and cover by chronicling numerous advances marking the historic progression of computer graphics-from the pre-mechanical days of the 1940s to the archaic, punch card-based leviathan units of the 1950s and `60s, to the sleek and potent desktop workstations of the late `90s. (The book was published in 1999.)

With the ambitious aid of 97 other industry sources, Masson begins the book by defining "color and light," "painting and graphic design," "modeling," "animation," "rendering," "compositing" and "input & output" terms alphabetically, per section. Processes, programs, properties, rules, companies and more are clearly defined during this first section, accompanied by applicable screenshots, diagrams, quotes and informational tidbits. For the purely artistic members of the digital art community, this material doubtless will prove dry and unpalatable. But for those having more of a technical and scientific bent, this comprehensive industry reference is a fascinating excursion into the intricacies that help materialize the eventual pretty, pixelated pictures so many of us enjoy producing and admiring. Learn what "pixel" denotes ... who invented the Phong shading method ... what "pixmap" means ... the origin of the omnipresent teapot icon ... the beginnings of morphing ... who started Atari ... the conception of ILM ... the significance of SuperPaint ... and much more. It's all here.

Section 8, "Historically Significant Companies," really is the beginning of the salivating learning experience, though, introducing readers to pioneering companies and people whose prosperous contributions have nursed CG through its proverbial growing pains. Some of today's popular and recognized field leaders appear, such as Industrial Light & Magic and Robert Greenberg and Associates, and they're graced by numerous lesser-known but equally essential precursors. Remember the 1979 feature film The Black Hole? Think Abel Image Research and Robert Abel & Associates. Recall 1984's The Last Starfighter? Think Digital Productions. The list and sundry, voluminous details are phenomenal.

The second portion comprising stellar, historically intensive reading, Section 11, "Computer Graphics Timeline," lists and delineates all key advances in the industry, throughout the 20th Century's final half.

On the downside, some of the quotes by CG experts seem to ramble, are inapplicable or just plain too long, but they appear to represent Masson's method for best expressing these individuals' contributions to the digital art community-or just relating arguably interesting events. (Besides, art often is about storytelling, anyway.) The text also is somewhat outdated, having been printed three years ago. But this does not diminish the paperback's essential overall value.

As for the seemingly innumerable industry term definitions, these provide industry professionals -and interested hobbyists-with a valuable reference resource. They also remind the reader that, despite all the creativity involved in generating digital art, CG's undergarments are math and science. It's always technicality before imagination.

Quite simply, if you're genuinely interested in computer graphics as an artistic medium, and you value the learning experience, CG 101: A Computer Graphics Industry Reference is a must-read. All told, this undoubtedly is among the most interesting titles-of any kind-this reviewer has ever read. (No kidding.) Assuming you possess the technical interest in these details, you'll find yourself perusing this gem night after night, until you've marked your last highlight with a neon felt tip and a corner page fold. (I tallied 14 page folds and 39 blue highlight markings in my copy.)

Great history, great glossary
Helpful Votes: 3 out of 3 total.
Review Date: 1999-12-10
It's not as full featured about technique and practice as I had hoped, but certainly a fantastic reference for the terminology, and techology employed in Digital Production today. By far my favorite parts of the book are the historical references that help really put my daily work into perspective.

Computer Graphics and how it all started
Helpful Votes: 4 out of 4 total.
Review Date: 2001-07-01
CG 101: A computer Graphics Industry Reference Terrence Masson: PUBLISHER: New Riders REVIEWED BY: Barbara Rhoades

BOOK REVIEW: CG 101 is a great reference guide. Forgotten what a particular term means? No problem! Just Open CG 101 and look it up. The first 208 pages and a few more inbetween are jam-packed with terminology and what they mean. There are side bar "blurbs" that contain factoids and quotes. This provides great bits of trivia.

The next 148 pages tell about the history of the graphics industry and how it has progressed from the start to what we know today. CG 101 tells about the companies and the people who use computer graphics to provide us with entertainment in movies and much more.

The 22-page index provides an easy way to find items, people and companies you want to know about. And just in case you wanted to know more than the book has to offer, there are URLs and telephone numbers to give you added places to glean information.

Must read for CG beginners especially
Helpful Votes: 4 out of 4 total.
Review Date: 2000-03-22
This book covers the bases quite well. Not only is it useful to industry veterans, but more importantly I feel that it's essential reading for people starting out a career in computer graphics. It gives a very detailed background of not only the history of CG production, but also the innovators, movers and shakers, to include production houses and developers. The glossary is very helpful too.

Industry
Clients for Life: Evolving from an Expert-for-Hire to an Extraordinary Adviser
Published in Paperback by Free Press (2002-03-05)
Authors: Jagdish N. Sheth and Andrew Sobel
List price: $15.00
New price: $3.45
Used price: $1.39

Average review score:

significant read for any client servicing professional
Helpful Votes: 0 out of 0 total.
Review Date: 2008-06-19
this is an understated gem of a book. typically you find the core of a book lying within a few chapters but I felt this book was very balanced, each chapter contributing a different perspective to how to create clients for life.

the authors illustrated each principle with a real example and its the lives of the great men / women that provides genuine inspiration to go further.

as an advertising professional, I like the framework presented here very much, it provides a practical basis for creating solid, long-term client relationships, no fuss, the real meat.

Its all about character
Helpful Votes: 0 out of 0 total.
Review Date: 2007-05-14
Strongly recommend this book. The professions would be better off if it were more widely read. An inspiring and enjoyable read, with interesting asides and illustrations. An anti-dote for aspiring individuals working in low-trust, money focussed organsiations.

How to Become a Distinguished Advisor
Helpful Votes: 0 out of 0 total.
Review Date: 2007-01-09
Jagdish Sheth and Andrew Sobel convincingly retrace in Clients for Life the journey that professionals can make to become extraordinary advisers to some of their clients. Their findings are based not only on their personal experience, but perhaps more importantly, on in-depth interviews with leaders of major corporations who have gained significant experience in buying services and seeking advice from professionals.

Sheth and Sobel make a distinction among expert for hire, steady supplier, and extraordinary adviser on the professional services continuum. Some professionals are sought-after advisers instead of being just an expert for hire who offers his expertise on a transactional basis or a steady supplier who despite his repeated engagements has not been admitted to the inner circle of close advisers. Sheth and Sobel call this broad-based, abiding client relationship which generates collaboration and insight a breakthrough relationship.

Sheth and Sobel have isolated seven attributes that great professionals successfully develop and integrate into a powerful whole to come to a breakthrough relationship with a client. At the bottom of the pyramid, there are selfless independence (meeting clients' needs while preserving integrity) and empathy. Knowledge depth and breadth, synthesis, and judgment represent the thinking process that is expected from an extraordinary adviser. Finally, at the top of the pyramid, there are integrity and conviction that make up the character expected from such an extraordinary adviser. Sheth and Sobel illustrate each attribute with examples that help the practitioner put their recommendations into practice.

Great professionals have to infuse everything they do with a soul of abundance (doing the right thing regardless of monetary outcome), mission, and self-renewal. Sheth and Sobel conclude their examination of breakthrough relationships with the pitfalls and dilemmas in client relationships. Not all clients are open to this type of relationship.

Client Loyalty Doesn't Have to be an Oxymoron
Helpful Votes: 0 out of 0 total.
Review Date: 2005-03-28
Sheth and Sobel bring to life the concept of client relationships in a way that consultants, and other professioanl service providers, can use immediately. The value of this book is that it takes the client's point of view when discussing professional relationships, rather than focusing on how to sell services.

And, the book goes beyond theory to give the reader specific actions to guide their interactions with clients, and become true advisors to clients. The book stresses how to make the transition from a service provider to a client advisor.

The book also points out the land mines in client relationships, and how you can avoid them. An experienced consultant may find many of the concepts in this book familiar, but you may question how well you're following the authors' great advice. Those who are newer to the business will find a well-researched template for building a practice of clients for life.

Michael McLaughlin, coauthor with Jay Conrad Levinson of Guerrilla Marketing for Consultants.

Essential for any consultant.
Helpful Votes: 1 out of 1 total.
Review Date: 2005-05-04
As a consultant, this book helped me focus on behaviors aimed at building a long-term practice rather than simply going from success-to-success. I say this not to toot my own horn (yes, I've had failures too) but rather because most decent consultants actually do OK--clients are generally happy. We appear to succeed on a regular basis. The great consultants, however, are the ones who build vocal followings...and that's where the value of this work rests.

Industry
The Craft and Business of Songwriting (Business of Music Guides)
Published in Hardcover by Omnibus Press (1991-12)
Author: John Braheny
List price:
Used price: $22.99

Average review score:

Ever wondered what it would be like to write a hit song?
Helpful Votes: 13 out of 15 total.
Review Date: 2003-11-21
Have you ever wondered what it would be like to write a hit song? Perhaps you have asked yourself why do some songs become commercial successes while others end up in the dustbin?

Journalist, talk show host, teacher and consultant, John Braheny, provides us with the answers to these queries as well as many other topics in his blue-ribbon manual The Craft and Business of Songwriting-Second Edition.

Braheny was one of the founders, along with Len Chandler, of the Los Angles Songwriters Showcase. For 15 years he was intimately involved with this national non-profit organization that was dedicated to creating opportunities for discovering aspiring songwriters. As a result of this relationship, he accumulated an exceptional amount of knowledge pertaining to the business and craft of song writing. The reader is fortunate to have all of this information neatly wrapped up in a compact manual that is split into two main sections, the craft of writing songs and the business of selling and marketing songs.

Within the section dealing with the craft the author delves into such topics as creativity, inspiration, subject matter, media, listeners, lyric writing, song construction and possible collaboration with other writers. Naturally we would probably be sceptical of a book that purports to teach us how to write a song. Some would say you are born to write a song, others would disagree and say it is possible to be taught the craft. Braheny believes that you can't be taught inspiration or imagination. However, you can be taught ways to get in touch with what you have to say and how to communicate it effectively. Using this premise as a base, the book provides us with the tools that will perhaps uncover our hidden talents.

The second half of the book deals with the business features of song writing and as the author states, "writing a great song is only part of being a successful songwriter. Unsung thousands possess the talent and craft to write great songs, but without understanding the business and knowing how to protect your creations and get them heard by those who can make them successful, those songs are like orphans." Perhaps we should refer to the second half as the entrepreneurial skills needed to sell, promote and market your songs. Within this section we are introduced to such topics as protecting your songs, securing money, publishing, self- publishing, demos, marketing, Internet and record deals.

The appendix of the book provides the reader with a very comprehensive listing of songwriters' resources containing names, addresses, phone numbers, web sites and general descriptions of the various references. No doubt this inclusion will save anyone who aspires to be a songwriter a great deal of time and effort.

After reading the book are you guaranteed that you will be successful songwriter? Probably not. Unfortunately, we don't have a crystal ball indicating who will succeed and who will fail. However, at least after reading and being exposed to the elements of song writing, you will have a better understanding as to how the music industry works in relation to the songwriter, or writer/performer. As the author asserts in his introduction, "it will demystify and humanize what can often feel to a newcomer like a cold, monolithic, and impersonal industry."

The above review first appeared on the reviewer's own site

Terrific book for basics of songwriting & the business
Helpful Votes: 17 out of 19 total.
Review Date: 2000-01-29
Although this book isn't as comprehensive as others in the songwriting department, it presents information in a very concise and interesting format. It also has a comprehensive section (half the book) on the BUSINESS. It's a quick, easy read and definitely worth the price. But if you want to get serious about songwriting, you'll also need a book with more theory such as WRITING MUSIC FOR HIT SONGS.

Strategy and structure andlots more
Helpful Votes: 20 out of 21 total.
Review Date: 2001-01-11
One of my most basic problems when starting off as a songwriter, was the lack of background and knowledge on how to approach a new song. I am talking about your basic strategies and how to structure them into a final product. Where does one begin, what do you need to take into account, what to do first, how to approach rhyme, basic tips about melody, chords etc. I found this book to answer these type of questions in a simple and interesting way.

The author is obviously a specialist with a very good track record. He taught me how to analyse existing songs to expand my knowledge. No more do I just listen to music, I learnt the skill to expand my songwriting knowledge whilst listening to other songs on the radio or on CD.

I have learnt how to decide on a basic structure, how to approach the most important issue of finding a "hook" for your song and refining it to something useful. I have discovered that it is O.K. to rewrite songs, but I have learnt how to approach it. This book has taught me how to make songs more interesting and it has made songwriting a more interesting hobby for me.

I think the most important lesson from this book is how to grow from a songwriter that tries to express his/her own feelings to himself/herself and a few close friends, to someone who can express his deepest feelings in such a way that his song could be loved by millions and could become a commercial success. It also contain an abundace of valuable information on the industry and how to promote your music.

If I did not read this book I would have missed something for sure. If you are serious about songwriting you cannot go without this book.

A Must Read Book for All Songwriters!
Helpful Votes: 26 out of 28 total.
Review Date: 2002-05-03
The first Edition of the book, was a must read, now this 2nd Edition, updated with new information and current song references, is also a must read for everyone that writes songs. The most complete songwriting book, for beginning songwriters to the aspiring, to even pro writers will learn from the book. I often refer to it as "The Songwriters Bible", just full of information that we need in the world of songwriting.
I have been a Nashville Songwriters Association International coordinator in Charlotte for (6) years, and do at least one activity or read a quote from a hit writer or music professional in the book at every meeting. This book is years of songwriting seminars and workshops all in one. The reader will learn just like the title says, the craft and business from someone who knows what they are talking about, and has led workshops for some of the best songwriters of all time, including the awesome Diane Warren and several other hit writers. John Braheny made a difference with hit writers, with myself, and other songwriters that I have recommended the book to in the past 14+ years of reading the first edition, and now the 2nd edition. I recomend this as the very first book for every songwriter to read and study. If you know someone who writes songs, buy the book for them, and a copy for yourself. Buy a highlighter or two, to use when reading the book. ...Doak Turner
...

Bumpy Ride---Great Guide
Helpful Votes: 6 out of 14 total.
Review Date: 2003-01-09
So what if words and music come natural? We write the stuff down, add a tune and sing it to the world. Then what? This book, The Craft and Business of Songwriting, is a very affordable reference; and probably all you need.I'm happy it contains material that will make me wiser.Buy this or you'll miss out.

Industry
David Lean: A Biography
Published in Paperback by St Martins Pr (1997-09)
Author: Kevin Brownlow
List price: $24.95
Used price: $10.00

Average review score:

The story of how directing a moment
Helpful Votes: 1 out of 1 total.
Review Date: 2006-04-29

This extraordinary biography by Kevin Brownlow, reflects the life and inspiration of one of the great artist in movie screen history.
Page by page, we can take a look along the David Lean?s mind and the way he was inspired by the subjects and the way a big project became alive.
From the black and white to the beautiful color, from the photography created by Frederic (Freddie)Young to his partnership with Maurice Jarr? and the insistence from Lean to
compose the exact music for Doctor Zhivago.
Every important film, such Zhivago, The bridge on the river Kwai and Lawrence of Arabia, were written through many chapters and the conception of those films as unique, the casting and the making of those titles are unforgettable.
Also, we have David Lean as a human being, with his failures
as father and husband, but the intimacy of his life is only
upgrade by his conception of his films.
Every moment in his films was special.
He directed every dialogue and moment as unique and all those
were the equivalent of the best.
This great book written by Brownlow is one of the best biographies ever written.
The heart and soul are alive along the pages and there is no moment when the book becomes slow or uninterested.
The same proportion we have in David Lean movies.


One of the greatest filmmaker biographies ever....
Helpful Votes: 2 out of 2 total.
Review Date: 2006-08-03
I adore this book. I have been reading it as of late, and I love the book (and David Lean) even more. I have always detested biographies of filmmakers that are far too academic in their tone; that professorial tone where they analyze the films ad nauseum, and are constantly talking about symbolism and other completely useless things. This book spares us of that. It is meticulously researched, with great antedotes and quotes from the master himself. It talks about Lean's childhood, and you realise what Lean had to overcome to become one of the greatest filmmakers ever. It's a shame this massive book is out of print. Like a reviewer said earlier, we're constantly given fluff pieces of talentless whores like Spears, Lohan, etc., but here is a real artist whose films still inspire people today. Thank you, Kevin, for writing such a great book, and, of course, to David Lean himself...

Fantastic ... but forgotten treasure
Helpful Votes: 2 out of 2 total.
Review Date: 2005-01-24
What a pity it is when "biographies" of no-talent flashes-in-the-pan like Madonna, Ashley Simpson, Brittney Spears, ad naseum, are ubiquitous, but Kevin Brownlow's fascinating and throughly-researched biography of a true genius is out of print. What does this say about our culture's priorities? Not much. Oh well . . . fortunately a few copies of this marvelous book survive. If you're interested in great movies ("Lawrence of Arabia," "Doctor Zhivago," "Summertime," "Great Expectation," etc.), great stars (O'Toole, Sharif, Katherine Hepburn, William Holden, Robert Mitchum, and a host of other great stars -- AND great actors), or, perhaps, one of the greatest film directors of the twentieth (and probably any other) century, do whatever you have to do, but grab up a copy of "David Lean: A Biography" as quickly as you can before the remaining copies disappear altogether.

Engrossing and Illuminating
Helpful Votes: 2 out of 2 total.
Review Date: 2004-01-23
A simply marvellous biography of a cinema titan. It's the product of many conversations between Lean and the author, a great film historian and no mean director himself, having made the gorgeous Silent Era documentary "Hollywood" (is that ever coming out on DVD?!). For this reason the tone is very chatty, with so much quotage from Lean himself that it's nearly an autobiography; and Brownlow's knowlege of real-world production lets him know just what questions to ask. It rather reminded me of "Hitchcock/Truffaut", another filmmaker-to-filmmaker conversation. Mind you Truffaut didn't bother quite so much with Hitchcock's love affairs, but one can always skim. It looks intimidatingly massive but this is more because of the lavish illustrations than excessive wordiness. Great read, inspiring and full of useful tidbits.

Covering All Phases of a Fascinating and Complicated Genius
Helpful Votes: 8 out of 8 total.
Review Date: 2002-01-25
Kevin Brownlow touched all bases of David Lean's life, providing insight into the films and his unconventionally fascinating life, making this one of the finest film biographies I have ever read about a cinema giant about whom I had longed to learn more about. Brownlow divides Lean's career into two distinct phases, 1) the British period in which he worked at home and captured the true essence of his people and, 2) the international phase in which the master film craftsman lived in hotels and moved from one country to another in producing a series of internationally spectacular movies such as "Lawrence of Arabia", "Doctor Zhivago" and "The Bridge on the River Kwai."

Brownlow begins with Lean's roots as a restless youngster in the London suburb of Croydon. His lack of curiosity and penchant for traditional school learning coupled with the stolen hours he spent sitting inside darkened theaters in a state of fascination revealed where his adult years would be spent.

Once that Lean began following his dream he quickly became established as Britain's foremost film editor. In that context Brownlow expunges a canard that was carried all the way to obituaries after the great director's death in 1990 that Noel Coward gave the aspiring director a leg up in teaming up with him to co-direct the brilliantly done war film about the British Navy, "In Which We Serve," in which Coward also starred along with Celia Johnson and John Mills. It turned out that Coward's move proved to his personal benefit as Lean did most of the directing and Coward was concerned mainly about his own scenes, after which he would generally leave the set, entrusting the basic direction of the film to Lean. We also learn that Lean, unlike Sir Carol Reed and other prominent British directors, turned down a chance to begin his directing career on low budget "quota quickies," deciding instead to wait for a major opportunity, which came with "In Which We Serve." Later that same year one of Lean's greatest films, the epic love story "Brief Encounter" with Trevor Howard and Celia Johnson, hit the screens and the young director's career was away in a flourish.

After achieving prominent worldwide status as a great international director, Lean's sensitivity resulted in overreacting to the criticism of tart New Yorkers at a Round Table session at the Algonquin Hotel. Lean was sharply criticized for "Ryan's Daughter," which American critics such as Richard Schickel and Pauline Kael believed was well below the high standard he established with "Brief Encounter" and continued with other films. According to Brownlow, Lean was sufficiently wounded to take a sabbatical before doing his last film, the highly acclaimed Indian epic "Passage to India" based on the E.M. Forster literary classic.

Brownlow does a superb job of depicting the period and the films from Lean's prolific career. Lean's was a mastery of style and entertainment, enriching story telling with beautiful visual imagery and word economy in the best sense, making the language all the more meaningful. This book does his career justice while enhancing our knowledge of a great man.

Industry
Diet for a Dead Planet: Big Business and the Coming Food Crisis
Published in Paperback by New Press (2006-07-01)
Author: Christopher Cook
List price: $17.95
New price: $7.54
Used price: $4.78

Average review score:

a worthy analysis of contemporary agriculture
Helpful Votes: 11 out of 11 total.
Review Date: 2005-02-25
This is a well-written and well-researched description of the economic problems ailing contemporary American agriculture, and of the deleterious effects mammoth-scale corporate farming is having on the environment. The author is an experienced investigative reporter and an unashamed proponent of sustainable agriculture and the ever-dwindling "family" farmer representative of traditional crop cultivation in the United States. As such, Diet For A Dead Planet is a bit of a polemic and firmly in the camp of other books critical of the relationship between agricultural economics and modern food production, such as Eric Schlosser's Fast Food Nation. Needless to say, Cargill and Archer-Daniels Midland executives are not going to be enamored of Diet, but any citizen concerned about the state of farming in the US, and its effects on public health and environmental well-being, would do well to read this book.

Cook organizes his topic into three sections, dealing with food quality and safety; the business and economic aspects of modern agriculture; and environmental consequences of profligate pesticide use and "factory" farm effluents. Each section contains several chapters with extensive footnotes. The chapters are obviously targeted for a general audience, and as a consequence are very readable without overwhelming the reader with statistics and technical jargon. In particular, I found the chapters on the evolving history of American agriculture offered a concise but informative account of a complex and often tumultuous subject. Other chapters on such diverse subjects as the "mad cow" crisis, the continuous deposition of toxic pesticides in water supplies, and the travails of workers in high-throughput slaughterhouse operations, are all eye-opening to one degree or another.

Cook ends the book with a admonition to the public: unless we actively choose to support organic / sustainable farm operations, our health and the welfare of the environment we live in are not going to improve. Rather than simple hectoring, however, in the last segment of the book he provides an extensive listing of whole-food organizations and advocacy groups dedicated to helping us change the way we eat and consume natural resources. There is of course an element of "better to light one candle" rhetoric here; even Cook is not so naïve as to think that tomorrow will see the US converted to any kind of enormous vegan commune. But his hope is that after reading Diet some of us will devote a bit of thought to the hows and whys of our eating habits, and in this, I think he is as realistic as any "muckraker" can be.

A no-nonsense book
Helpful Votes: 13 out of 13 total.
Review Date: 2005-02-06
Whether he is taking on the exploitation of farm workers and poultry-plant employees; the take-over of large-scale agribusiness; farm subsidies, or an America swimming in pesticides and animal waste, Mr. Cook has clearly done his research. Extremely well documented, the book contains a number of startling statistics. Did you know that in California's Central Valley, the 1,600 dairies there generate more waste than a city of 21 million people? Did you know that in 1997, growers applied more than 985 million pounds of pesticides and herbicides to crops? Can you conceive of a farm subsidy system that has people like Scottie Pippin and Sam Donaldson receiving farm program monies?

There is a lot to ponder in this book and some excellent ideas and suggestions as to what we as consumers can do to make changes in our lives and our communities to help bring farming back to the people and out of the hands of the giant corporations.

An Analysis of American Agricultural Mayhem
Helpful Votes: 3 out of 3 total.
Review Date: 2006-12-04
Christopher D. Cook's latest book Diet for a Dead Planet offers the American public with a wake up call view of the food industry today. As an investigative journalist, he gives a complete overview of the socioeconomic and political ills facing food production. He begins the supermarkets and ends with the global agricultural market.

Cook inspects the multifaceted complexities which have arisen due to cheap labor, often exploited and without healthcare. He also depicts the plight of migrant workers, processed food, and pesticides manipulatively spread over crops with the able assistance of government subsidies. The findings are thorough, compelling, and difficult to ingest at times. However, they are warranted as he introduces authorities to backup his claims.

The statistics Cook presents are real, yet harsh. Yearly, 75 million Americans are sickened by the food they eat, while an estimated 67 million birds are killed by the millions of pounds of toxic agricultural pesticides sprayed on crops. Meanwhile, farmers that remain take home only about 19 cents per food dollar spent by the average consumer (this is in comparison to 37 cents in 1980 and 47 cents in 1952) according to Cook.

Cook closely examines every branch of the food industry. In doing so, he reaches a necessary reason for change. The socioeconomic, environmental, and political injustices currently practiced weigh heavily on America's well being. Within each chapter, he goes into great detail explaining, expanding, and scoping the historical difficulties and how they adversely impact today's food industry. Beyond that conclusion, Cook explains that unless a new solution, specifically changing how food is "made", Americans will continue to spiral downward.

Cook clearly maps out the issues beleaguering and tormenting many workers in the food industry from farmers, supermarket employees to higher up executives. All problems such as exploited migrant workers, sickened Americans, corporate control, and government subsidies carry negative consequences for the future if nothing is done soon. In Cook's last chapter, he outlines a solution which focuses on changing the role of the food industry in the future. This book is powerful in its own right. However, more pages need to be devoted to envisioning that solution than one final chapter. I hope to see more works from Christopher Cook. I recommend this book as a read for anyone who eats. This is also a book for anyone who wants to learn the truth about a topic in urgent need of active change and tired of complacency.

A book for anyone who eats!
Helpful Votes: 3 out of 3 total.
Review Date: 2006-07-17
This book will open your eyes to the American food industry...from poor quality to bad business practices, Cook covers it all. I knew that quality and mega-chain stores were a concern, but I never considered the demise of our communities and food culture as a by-product of these issues. This book won't help you to sleep easier at night, but it will make you think before you purchase your next carton of milk or loaf of bread.

Millions of Americans are sickening from the food they eat
Helpful Votes: 5 out of 6 total.
Review Date: 2005-04-09
Millions of Americans are sickening from the food they eat, last year 5,000 died, and obesity and diet-related diseases are on the rise: so Christopher Cook's examination of the food industry in America in Diet For A Dead Planet: How The Food Industry Is Killing Us provides much food for thought. Cook is an investigative journalist whose probe of the food industry's perils is backed with facts and well-honed research. Food lies at the root of many epidemics and poor social and economic conditions. Cook not only pinpoints the problems, but argues for a new way of looking at what and how we eat which places sustainably produced foods within reach of the public. Diet For A Dead Planet is informed and informative reading.

Industry
Documentary Storytelling for Video and Filmmakers
Published in Paperback by Focal Press (2003-10-31)
Author: Sheila Curran Bernard
List price: $27.95
New price: $34.34
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Average review score:

If you just hate Michael Moore, turn around
Helpful Votes: 11 out of 43 total.
Review Date: 2005-08-09
It's fairly well written and the author you can tell has done a lot of research and field work. What throws you off at first is her dying love to Michael Moore to my opinion which is a fact that he doesn't make documentaries. The guy makes blockbuster films. I don't know, anyway, good for the entry level documentary filmaker.

Great resource for any doc-maker
Helpful Votes: 3 out of 3 total.
Review Date: 2007-05-06
In short, this book is a profoundly useful tool to help you develop your film's narrative structure (even if you don't think you need help in that department, you might be surprised by the useful tips and strategies offered here); it is worth it for that alone. The fact that it also offers in-depth advice on writing effective scripts, proposals, treatments, etc. make it impossible to resist. Clear, concise, and intelligent writing offering real-world examples from wildly diverse filmmaking approaches.

In response to the reader who says the author loves Michael Moore - I disagree. Moore is used a few times as an example but I'm guessing that's because she's guessing most people are familiar with his work. She uses him as a negative example, as well, describing how Roger & Me manipulated the chronology of events it "documented" in a way that was misleading and disingenuous.

Clear & Concise
Helpful Votes: 5 out of 5 total.
Review Date: 2006-03-24
This book was great for me as I am very new to documentary filmmaking. It was methodical but without being boring and Ms. Bernard has a very clear and deep understanding of what makes documentaries work and not work. Her experience shows throughout and having actual documentaries as reference points was tremendously helpful. I recommend this book.

Practical, informative, inspiring
Helpful Votes: 5 out of 8 total.
Review Date: 2005-07-25
This book should be in every screenwriting curriculum in America. Sheila Curran Bernard knows what she's talking about, and, unlike others in this field, she is eminently capable of conveying that knowledge in a clear, unassuming, generous manner. Five BIG stars for this excellent guidebook.

Balanced and insightful - A must read!
Helpful Votes: 6 out of 7 total.
Review Date: 2005-08-22
Bernard's professional expertise shines through in this unique book. The book is balanced, insightful, and thorough. Bernard examines a wide range of filmmakers, bringing a critical and perceptive eye to their work. A must read for anyone interested in learning more about storytelling, structure and other essential aspects of documentary filmmaking. A practical and readable guide that is also the perfect text for upper-level college courses. Highly recommended!

Industry
Dream BIG!: A Roadmap for Facing Life's Challenges and Creating the Life You Deserve
Published in Paperback by Free Press (2002-01-01)
Author: Deborah Rosado Shaw
List price: $13.95
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Average review score:

Review
Helpful Votes: 0 out of 0 total.
Review Date: 2007-06-19
I just wanted to leave a bit of review here for my mom (the author). Hopefully she'll see this someday and know that despite what she has viewed as shortcomings, she has always been an inspiration not only to others but to her family and all those closest to her. I've had my own difficulties and was raised amidst many of hers. With a great deal owed to her example and support, I was able to carve a path from high school drop-out to acceptance at a prestigious university for the fall. You have been and continue to be an amazing mom and I love you!

If you haven't yet read this book, you are missing out on an experience everyone deserves to have. If you guys loved her debut work as much as I did, please keep an eye out for her upcoming titles. They're on the way!

-Andrew

Straightforward advice from the heart
Helpful Votes: 0 out of 0 total.
Review Date: 2007-01-05
The author tells her story about how she succeeded in her dreams and kept pushing herself further. She definitely makes the point that she was not a super woman along the way; she made plenty of mistakes. The author always seemed to have a clear sense about who she was and what she wanted. Her personal stories added a great deal about her advice. Her stories happened to her and she was simply not repeating stories of friends or patients. From who she was, to who became is an inspiring story. How the basics like writing letters helped her network. How she wanted to blast salsa music in her suburban neighborhood. Through the toughest times, the author maintained a strong sense of self.

One page--even one idea--can be worth the cover price
Helpful Votes: 3 out of 3 total.
Review Date: 2004-10-07
I've just begun reading this, after picking it up and seeing answers to some of my own dilemmas in its pages. She says things with finality, and I don't always agree with her. For example, I like to think that, someday, I WILL drive a Jaguar. But, that said, when she talks about letting go of things that haven't worked in the past, and moving forward to a better future filled with achievable goals... this is a very good book for people who are depressed or otherwise feeling "stuck" in life. If you don't actually buy a copy yourself, ask your library to order it.

Inspiring!!!
Helpful Votes: 3 out of 3 total.
Review Date: 2003-08-30
I am not an avid reader. I tend to read more newpapers, professional journals. When I started reading this book I couldn't put it down. I finished this book in one night. A record for me.

This book is uplifting, inspiring and true!!! I felt motivation I haven't felt in a long time since I read this book.

Dream Big
Helpful Votes: 3 out of 3 total.
Review Date: 2002-02-26
This is a very inspiring book. When I initially started reading, it felt like just another feel good book with general advice. However as I progressed it picked up and became quite interesting. The advice given by the author is not new or unique, but offered in the context of her own life experiences, become very useful.
One shortcoming of this book, as for many books of this nature, is that it seems to address primarily a younger audience. What about the readers who are now in their mid-forties, early fifties and have less time to start over and be effective? Understandably the author is in her thirties, hence this shortcoming. Nevertheless, I wish I had a book like this available to me when I was in my twenties, because the ideas offered are inspiring and most valuable.

Industry
Dream Reaper: The Story of an Old-Fashioned Inventor in the High-Tech, High-Stakes World of Modern Agriculture
Published in Paperback by University of Chicago Press (1997-05)
Author: Craig Canine
List price: $14.95
New price: $66.99
Used price: $84.92
Collectible price: $84.81

Average review score:

Surprise!! A Riveting Read!
Helpful Votes: 1 out of 1 total.
Review Date: 2002-02-04
I picked this up on an anonymous recommendation and am now wholeheartedly praising it to anyone who will listen! The author, Craig Canine, has fashioned a page-turning, suspense-filled, dramatic telling of an entreprenuer's struggle, laced with a suprisingly fascinating history of the development of modern agricutlure. Not just for business-school types or farmers, it is a tale well-told and absolutely worthy of the high rankings you are seeing here.

Wonderful Book!
Helpful Votes: 1 out of 1 total.
Review Date: 2000-02-19
This is one of those rare books that makes you realize that there is a history and great story behind every invention. Mr Canine does an incredible job at showing this to us, as well as the implications that an invention has in the long run. Truly an incredible book. I hope to see more of this authors work!

Is The Old-Fashioned Inventor Obsolete?
Helpful Votes: 2 out of 2 total.
Review Date: 2006-01-21
Today's inventor and entrepreneur faces a difficult series of hurdles on the road from conception to production. In more and more areas, a new obstacle is being added. Due to various economic forces, the number of companies that may purchase or license your patent is decreasing. In some fields two or three giant corporations dominate the market. If they turn you down, and the costs to develop your invention are high, are you locked out of the market?

This book relates the story of how for thirteen years two men, inventor Mark Underwood and his cousin Ralph Langren, a sales and marketing specialist, fought the battle to develop and market their Bi Rotor combine.

If you think all the problems of harvesting grain were solved by Cyrus McCormick's mechanical reaper, this book's review of the history of harvesting will give you a fascinating new picture that your school books did not provide. In one lifetime (McCormick's) farming went from medieval tools to mechanical reapers, and from nine of ten Americans living on a farm to the farmer becoming a minority of the population. Incidentally, McCormick did not invent the basic reaper. But as the book points out, he was "a great inventor, a master salesman, a prophet of mass production, and a robber baron, all rolled into one."

What Kansas dirt farmer Mark Underwood did was to reinvent the combine (a combine is called that because it combines reaping, threshing, and winnowing). He was inspired, as a high school senior when working a summer job, by a drum type mixer used to mix cement, sand, and gravel. For nine years he sketched and turned the idea over in his head. In 1989 he was awarded a $20,000 grant by the Kansas Technology Enterprise Corporation and was able to build a two-thirds size model.

When testing the first model they quickly discovered a way to clean the grain in the same operation. Other developments, such as the self leveling sieve soon came about. The book details the privations endured for years as they built ever improved prototypes. Finding funding for these prototypes was an unending battle. They approached the big and the small, Ross Perot, John Deere, International Harvester, and Caterpillar. They finally scored by offering limited partnerships to small investors and with a development deal with Caterpillar.

The book is not only loaded with penetrating looks into the progress in agriculture but with looks at the vital relationship between the inventor and the entrepreneur. It points out that when a partnership is formed between the typically passive, compulsive perfectionist inventor and an aggressive, systematic entrepreneur, there is no limit to what can be achieved.

The story of how and why grain elevators came to dominate the landscape is a must read. Also, how grain elevators led to a grain grading system and in turn how this led to futures trading is not only interesting history, but will give you an understanding of some of the headlines in today's financial pages. There is nothing dull in the story of the progression from horses to steam to internal combustion engines and from massive soil compressing wheels to tractor treads that prevent soil compression. (Soil fertility is destroyed by soil compression.)

Equally interesting is the tale of why Ford's highly successful Fordson tractor lost out to the Farmall tractor. Ford froze its design. International Harvester added a practical power takeoff (PTO) mechanism and "power farming" came of age in l924.

The chapters on corn hybrids and weed-killing herbicides are not only informative, but they are a reminder of how changes affecting agriculture worldwide were brought about by individuals obsessed by an idea.

Is the old-fashioned inventor obsolete in the modern high-tech world? Read the book and decide for yourself. An easy read and the many delightful insights into modern agriculture are a reminder that food production is still very much a concern in this age of electronics.

Surprise!! A Riveting Read!
Helpful Votes: 2 out of 2 total.
Review Date: 2002-02-04
I picked this up on an anonymous recommendation and am now wholeheartedly praising it to anyone who will listen! The author, Craig Canine, has fashioned a page-turning, suspense-filled, dramatic telling of an entrepreneur's struggle, laced with a surprisingly fascinating history of the development of modern agriculture. Not just for business-school types or farmers, it is a tale well-told and absolutely worthy of the high rankings you are seeing here.

Delightful Story of Invention
Helpful Votes: 4 out of 4 total.
Review Date: 2000-10-02
_Dream_Reaper_ is a delightful tale of two cousins--a mechanic and a salesman in their endeavors to develop a more compact design for the harvesting combine and market the concept through a sponsor. The struggle of Mark Underwood in creating the Bi-Rotor machinery to reduce grain spillage and parts clutter provides a glimpse into the hardships of inventors. The insightful interpersonal skills of Ralph Lagergren reveal a confidence in not settling for corporate comfort, but in taking a big risk for a big payoff.

In intervening chapters, Canine diverts from the story to introduce the history of harvesting and its mechanization . The reader learns of many fascinating conversation topics, such as the etymology of "tribulation", a patent infringement lawsuit on a reaper that launched Abraham Lincoln's political career, the corn growing experiments of Henry Wallace, or the genetic differences between grains and weeds enabling an aromatic compound to kill the latter without affecting the former. Whether one is interested in agriculture, machinery, history, Canine's prose makes the book a pure joy to read.............

Industry
Eleanor Roosevelt: A Life of Discovery. (award-winning book): An article from: The Horn Book Magazine
Published in Digital by Horn Book, Inc. (1995-01-01)
Author: Russell Freedman
List price: $5.95
New price: $5.95

Average review score:

Eleanor Roosevelt: A Life of Discovery
Helpful Votes: 0 out of 0 total.
Review Date: 2008-04-29
My review is simple. I like using Amazon because it is easy, fairly priced and the order comes quickly. If there is a mistake Amazon does not hassle you. What else would I want. It's all simple.

Robert R. Hilger
Princeton, NJ

Must read book.
Helpful Votes: 0 out of 0 total.
Review Date: 2007-08-27
I purchased this for my 10 year old daughter, hoping to get her interested in starting to read more nonfiction. She loved the book and read it all in three sittings. It must be very well written, because I saw her engrossed in it for hours at a time.

A life of discovery
Helpful Votes: 0 out of 0 total.
Review Date: 2007-07-25
This is a must have for any historian. I loved the book. I was able to use it for my recent bibliography for college. There was a lot of little tidbits that I did not see elsewhere.

my review of eleanor roosevelt
Helpful Votes: 0 out of 0 total.
Review Date: 2006-04-01
I learned that eleanor roosevelt was a very kind loving person who had a very odd child hood, she was known as the ugly duckling.Her mother did not treat her right and made eleanor afraid of everything.
Personaly, I think that this information was very helpful and would be grate to do a scool project on. this book had lots of pictures that gave wonderful information and were very deitailed, and showed me how to eleanors life was when she was a kid. I also learned that that eleanor loved her father very much, more that enything, and he loved her just as much. eleanor was an orffan at age ten because her whole family died of yellow fever. as I said before this book has a lot of amazing pictures [194]and about half of them showed eleanor and her father together.
I enjoued this book alot and I think you will to. the only thing is I would not try to read this book in one week because it is pretty long. Something I liked about this book is that it gives lots of details and is very factual. I also recomend this book if you like a traditional paper back book. I highly think this book is agreat book for a school project, like I did it on a biograghy. I hope you wil llearn as much as I did reading this amazing historical book, Eleanor roossevelt.

A highly readable reference on a remarkable woman
Helpful Votes: 5 out of 6 total.
Review Date: 2004-09-15
This Newbery Honor Book, subtitled "A Life of Discovery," covers Eleanor Roosevelt's life in 11 chapters and nearly 200 pages. The biography covers Roosevelt's childhood, education, courtship, marriage and motherhood, entrée into politics alongside her husband, and her humanitarian work independent of FDR. The text itself is straightforward and easy to read, presented in a scholarly fashion rather than the sort of fictionalized manner of some biographies. While certain events are dramatized, no dialog is invented - the words the reader encounters are those of the figures themselves, from journals, letters, and speeches. The best passages are the friendly and informative explanations offering children some background knowledge about the time, such as this account of courtship at the turn of the century, seamlessly woven into the chapter on "Cousin Franklin":

Of course, Eleanor and Franklin were never alone together. That would have been highly improper in those formal Victorian days. When Eleanor visited Hyde Park or Campobello, when she met Franklin in New York for lunch or tea, even they went riding in the Roosevelt carriage, a third person was always present. If a relative wasn't available, Eleanor's maid served as a chaperone (38).

These frequent explanations offer the reader a broader insight into time, describing the conventions of the era in order to later set Roosevelt's often unconventional views and activities in contrast. This treatment gives young readers a strong sense of why Roosevelt is worthy of special attention. The text is accompanied by more than 100 black and white photographs, both formal portraits and informal candid views of Roosevelt. Overall, the book focuses on Roosevelt's life as a public figure, though does not shy away from intensely personal matters such as her father's alcoholism, her adolescent insecurities, and even her husband's infidelity. In this way, Freedman manages to create a very intimate portrait of the woman herself and to make a larger-than-life figure, with a highly privileged background seem very real and accessible. Although Freedman's tone clearly indicates an admiration for his subject, the book does not idolize her, often drawing attention to her faults such as her lack of her tenderness as a mother when her children were very young (acknowledged by her son). The book concludes with a photo album, bibliography, and index. The book is readable from beginning to end and usable as a reference for exploration of specific events or issues from Roosevelt's life. Children will likely come to this book because of a classroom assignment, but in the process will certainly be entertained and inspired.

Industry
Everybody Loves Ice Cream: The Whole Scoop on America's Favorite Treat
Published in Paperback by Emmis Books (2004-07-23)
Author: Shannon Jackson Arnold
List price: $19.99
New price: $7.97
Used price: $3.69

Average review score:

Everything you've always wanted to know about Ice Cream
Helpful Votes: 1 out of 2 total.
Review Date: 2004-09-14
This is by far the most complete book about ice cream I've ever seen. It's ideal for both adults and kids with fun facts. For example, here's one of the entertaining Did You Know? entries: "In Newark, New Jersey, it is illegal to eat ice cream after 6 P.M. without a doctor's note." The ice cream making tips and recipes make it a wonderful resource for an activity the whole family can enjoy at home or you can visit top ice cream parlors in the U.S. Check out the state-by-state listings included in "Everyone Loves Ice Cream." You'll happily refer to it again and again.

Ice Cream Lovers Look No Further!
Helpful Votes: 1 out of 2 total.
Review Date: 2004-07-20
This book has it all! It's a recipe book, a travel guide, a history manual, and a fun filled fact finder for every ice cream. Easy to read and fun to flip through. Don't miss "Flavors Worth Finding," "Get Sauced," and "Phosphates Preserved: Great Ice Cream and Soda Fountain Museums." I don't know how I survived so long without this guide to my favorite food! Note to My Relatives: Expect to receive this book for all holidays in the upcoming year!

A tasty treat for the ice cream lover in you
Helpful Votes: 2 out of 2 total.
Review Date: 2004-07-20
This book is the most comprehensive guide to ice cream. It's a history lesson, travel guide and recipe book all scooped together deliciously! I found the writing fun and engaging. Arnold brings ice cream to life in a way that had me wanting to chant "Ice cream! Ice cream! We all scream for ice cream!" Makes a great gift along with a pint of a favorite flavor. Highly recommended.

You just can't put it down.
Helpful Votes: 3 out of 3 total.
Review Date: 2004-07-23
I opened this book with a few free minutes while sitting on my front porch and was still looking at it long after my family was asleep. It's good clean fun. It's so much more than a tribute to ice cream, I swear I couldn't stand it any more and tip-toed downstairs to see if I had peanuts to make a "tin roof" before picking it back up again. The first thing I'm going to do is have great family fun by letting my kids make "Coffee Can Ice Cream". This book brought back such great childhood memories of cranking the old rock salt & ice machine we had all those years ago. In addition to the great text in the book, the graphics and photos put you back in another place and time. I almost feel like taking that trip down old Route 66 after looking at it.

This book will not get stuffed into my crowded bookshelf - it's going to be a great, often-reached-for, home decoration for my kitchen island from this summer forward!

A real treat of a book!
Helpful Votes: 4 out of 4 total.
Review Date: 2005-10-12
So far, this book has garnered only five-star reviews, and I absolutely agree with all the raves the other reviewers have given this book. I bought it for a research project along with quite a number of other food history books, and this is probably the best of the lot. It's more than history and facts - yes, it teaches you more than you ever wanted to know about ice cream, but it's fun and entertaining at the same time. The pictures and graphics are fantastic, and make the whole reading experience extremely enjoyable. The book is crammed full of the most interesting facts from what must be hundreds of different sources (for example: Did you know that your favorite flavor may indicate what your personality is like? Or did you know that there is a portable non-electric ice cream maker that makes ice cream after being attached to any moving object or person for forty minutes?)There is also a complete history of ice cream, ice cream recipes, reviews of top ice cream shops, and much, much more. Plus, if you haven't had enough at that point, there's even a bibliography in the back for you to find even more information about ice cream.

My only complaint about this book is that it gave me VERY intense cravings for ice cream - not good for my diet!!!


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